Litmus

JUNE 24, 2021

As news of Apple’s Mail Privacy Protection sinks in for email marketers, questions linger around how it will ultimately impact email programs as they stand today. Assuming Apple Mail open data becomes unreliable, here are five tips to help you prepare for Mail Privacy Protection. Evaluate your potential impact.

Privacy Protection 65

Privacy Protection Privacy Marketing AI Tips 65

Litmus

AUGUST 3, 2021

Have you heard of a not-so-little thing called Mail Privacy Protection ? Your report is based on the last 90 days of activity tracked with Litmus Email Analytics tracking codes—and continues to evolve as you send more tracked emails until Mail Privacy Protection goes into effect. And it goes live as early as next month.

Privacy Protection 107

Privacy Protection Privacy Open Rate Deliverability 107

Martech

JULY 28, 2023

In response to consumer calls, big tech companies like Google and Apple have also implemented platform- and consumer-side data privacy tools, like Google’s end of third-party cookie tracking and Apple’s Mail Privacy Protection. As good practice for the future, it’s helpful to keep documentation of all automations.

Open Rate 98

Open Rate Privacy Protection Marketing Automation Services Privacy 98

ANNUITAS

MAY 1, 2014

A key takeaway from the event — to be an effective marketer, the goal is not only to send customer-focused emails, but to report and show that marketers are adding to their company’s bottom line. I crafted my session to help to explain some of the most pressing issues for marketers and how to address them.

Privacy Protection 100

Privacy Protection Privacy Deliverability CAN-SPAM 100

Litmus

JULY 2, 2021

Apple’s Mail Privacy Protection announcement falls into that third category. The number of Apple Mail users will change over time, but understanding how many of your subscribers currently use Apple Mail can help you understand just how much of an impact Mail Privacy Protection will have on your email programs.

Privacy Protection 88

Privacy Protection Privacy Marketing Automation Services Enterprise Management 88

Webbiquity

MAY 16, 2023

To be fair, GA4 covers the basics: traffic by source, top pages, comparisons by custom time periods, and conversion tracking (if you can get that to work). Yet surprisingly, although GA4 is much more privacy-focused than UGA, it still isn’t fully GDPR-compliant , at least not without several manual tweaks. What to do?

Marketing Analytics Tools 342

Marketing Analytics Tools Analytics Google Work Management 342

Litmus

JUNE 7, 2022

The email marketing community swirled with speculation about the possible impact of Apple’s Mail Privacy Protection (MPP) leading up to its release in the fall of 2021. We now have some answers about MPP that we think every email marketer will find helpful. Now, MPP is part of every email marketer’s reality. The best part?

Privacy Protection 83

Privacy Protection Email Marketing Privacy Work Management 83

Litmus

JULY 16, 2021

Consumer privacy protection is a huge trend imparting marketing as a whole—and email marketing specifically in the coming months. With Apple Mail Privacy Protection rolling out in September, how we “do email” is changing. Watch the recording here, or read the recap below: What privacy changes are happening?

Webinar Metrics 103

Webinar Metrics Privacy Protection Analytics Privacy 103

Litmus

DECEMBER 10, 2021

In this webinar, Kaela Mazzola (Product Marketing Manager at Litmus), and Shannon Howard (Customer Marketing Manager at Litmus) share four trends slated to email teams in 2022—and how you can use Litmus to prepare for the New Year. What data should I track other than opens, now that Mail Privacy Protection is in play?

Webinar Metrics 79

Webinar Metrics Privacy Protection Privacy Open Rate 79

Navigate the Channel

JULY 12, 2023

Email can also help build value, differentiation, and trust among prospects and clients alike,” according to market research company Insider Intelligence, formerly eMarketer. When a user opts-in to Mail Privacy Protection, they’re allowing Apple to pre-fetch (or download), emails and email images to their device. Translation?

Advertising Benchmark 65

Advertising Benchmark Email Marketing Privacy Protection Ad Building 65

Martech

MARCH 11, 2024

Scrub your first-party data More than ever, first-party data hygiene is crucial to ensure accuracy and relevance and maintain privacy compliance for all users. Data hygiene is more than just cleaning and organizing your customer data. After all, the customers drive revenue, not solely the platforms providing visibility.

Cost per Acquisition 121

Cost per Acquisition Multi-Touch Attribution Data Hygiene Top of Funnel 121

Zoominfo

JANUARY 18, 2023

Simply put, we help people connect with each other to conduct business. The combination of our best-in-class business contact data and industry-leading software helps customers define their market, deliver their message, and close more deals.

Communities 130

Communities Zoominfo Promotion Privacy 130

Litmus

NOVEMBER 16, 2021

Where your subscribers are reading email provides critical insights that impact the overall customer experience. Depending on where they’re viewing your emails, this impacts your entire customer journey. Device data can help you focus on optimizing for where your prospects and customers are engaging with your business.

Analytics 95

Analytics Email Marketing Privacy Protection Marketing & Strategy 95

SmartBug Media

APRIL 20, 2022

The Apple Mail Privacy Protection (MPP) feature launched in September 2021 as an effort to give users more control over their data information. In this blog post, you can learn about Apple's MPP, what it means for customers and businesses, and how to realign your approach to metrics in order to make your email marketing most effective.

Open Rate 105

Open Rate Privacy Privacy Protection Click Rate 105

Square 2 Marketing

OCTOBER 11, 2021

Apple recently began rolling out its new iOS 15 privacy features , including Mail Privacy Protection. This update is a big win for customer privacy, but it may impact your marketing efforts.

Privacy 71

Privacy Privacy Protection Features Marketing 71

Spiralytics

JANUARY 11, 2023

But that changed in 2022 when Apple’s MPP (Mail Privacy Protection) update altered the course of the email marketing industry forever. As a matter of fact, 74% of marketers reported a significant increase in customer engagement through targeted personalization. Use storytelling to build a brand-customer relationship.

Email Marketing 118

Email Marketing Trends Privacy Protection Planning 118

Litmus

APRIL 18, 2024

Both consumers and business customers expect a level of personalization beyond “first name.” But we all know that the real reason we’re sending emails is to help build relationships that will eventually generate revenue for our brands, either directly or indirectly. They’re looking for emails that match their behaviors and habits.

Email Marketing 94

Email Marketing Marketing Automation Services Work Management Planning 94

Litmus

OCTOBER 27, 2021

In Andrea’s words, “It means changing the way you design work: looking for quick wins, rapid testing and learning opportunities, getting away from those big-bang, quarter-long initiatives, and finding ways to slice off pieces of that to deliver value to customers in a shorter time.”. Get back to the fundamentals. Then, track that.

Privacy Protection 92

Privacy Protection Work Management Deliverability Privacy 92

Martech

APRIL 23, 2024

Also, customers are more thoughtful than ever about what information they’re willing to share and how it’s being used. We spoke with marketers from Cox Automotive and Sobeys about charting their own paths forward and how they’re finding ways to connect with customers in this complex landscape.

Top of Funnel 68

Top of Funnel Analytics De-duplication Work Management 68

Zoominfo

APRIL 11, 2022

California has been setting the pace on consumer privacy protections for nearly two decades, passing laws that regulate how businesses like Amazon, Google and Facebook can collect, store and use consumer data. “That’s the foundation of all new and emerging privacy laws.” It’s hard to say.

Paid Search Agency 100

Paid Search Agency Privacy Advertising Agencies Ad Agencies 100

Martech

DECEMBER 22, 2021

There are a lot more insights that marketers need, especially with the release of Mail Privacy Protection that was in iOS 15 that came out in September.” You want to be compliant and we can help you with that, but you want to be much better than compliant. ” Finally, be ethical. . ” Why we care.

Email Marketing 136

Email Marketing Ethics Privacy Protection Deliverability 136

Litmus

NOVEMBER 23, 2021

How does the idea of customer journey factor into your 2022 plan? There might be customers who open an email as part of their onboarding campaign, but they might be more inclined to engage on mobile apps. They have to be ready with a sequence of emails—like in an onboarding campaign —or also be ready for when that customer engages.

Webinar Metrics 82

Webinar Metrics Planning Privacy Protection Best Practices 82

Liveintent

SEPTEMBER 28, 2021

Email senders are universally grappling with changes to open rate, once a key metric for understanding customer engagement with your email marketing. Despite this assault (disguised as a privacy move) on email marketing, we are confident that email will prevail as a vital mechanism for building relationships with your customers.

Advertisements 71

Advertisements Advertising Privacy Protection Cost Per Thousand 71

Liveintent

NOVEMBER 15, 2022

It’s been a full year since Apple launched Mail Privacy Protection (MPP), a new feature designed and released to (allegedly) help email users have a more active hand in protecting their data. LiveIntent is able to mitigate signal loss for publishers with its innovations, helping them secure their futures.

Privacy Protection 107

Privacy Protection Privacy Intent Signal Open Rate 107

Litmus

FEBRUARY 4, 2022

We are so excited to be able to incorporate their amazing capabilities into the Litmus platform and help businesses impress their subscribers with truly unique and individualized experiences through email personalization. You likely already know we really love email here at Litmus. You likely already know we really love email here at Litmus.

Personalization 87

Personalization Privacy Protection Privacy Interactive Marketing 87

Salesforce Marketing Cloud

SEPTEMBER 11, 2023

Anticipate your customers’ needs — and tailor your messaging to fit those needs. We found that currently 73% of customers expect companies to understand their unique needs and expectations. So understanding and using customer data effectively, and using AI to make the most of that data, will help you create lasting connections.

Account Based Marketing 122

Account Based Marketing Work Management Digital Marketing Funnels Top of Funnel 122

Liveintent

FEBRUARY 28, 2023

And we’re here to help. This way, customers can move seamlessly throughout the buyer journey — from open to click to purchase — and enjoy intuitive experiences. Leverage deal IDs for customized buys. Basically, deal IDs help publishers find the right ad partners for their inventory and vice versa.

Paid Search Agency 62

Paid Search Agency Ads Privacy Protection Ad Building 62

Liveintent

DECEMBER 21, 2021

Featuring Josh Groth, VP of Global Performance Marketing with Square, and moderated by LiveIntent CMO, Kerel Cooper, the webinar addresses the conversation around third-party cookies, privacy protection, the future of identity, and what all of this means for marketers. Channel diversification.

Privacy Protection 127

Privacy Protection Webinar Metrics Privacy Creativity 127

Martech

JULY 11, 2022

Hubspot introduced an enhanced email open report that excludes “machine opens”, compensating for inflated open rates introduced by Apple’s iOS 15 Mail Privacy Protection feature. You get attribution based on website activity so you know where your customers are engaging, and can use automation based on website visitor behavior.

CMS Development 100

CMS Development Privacy Protection Open Rate Microsite 100

Martech

OCTOBER 3, 2022

At our recent MarTech Conference session, “It takes two to tango: How marketers and data analysts can excel together,” Arti Munshi and I talked about some high-level concepts marketers can understand to help them work efficiently with data analysts. It turned that privacy focus into an extensive marketing campaign.

Analytics 110

Analytics Privacy Protection Privacy Marketing Analytics Tools 110

Litmus

MAY 26, 2022

As marketing leaders, many of us place high value on our organization’s ability to deliver personalized and contextually relevant customer experiences—in email and other marketing channels. We’re now architects of the customer experience, and tasked with nurturing those relationships. the senior marketing leadership role has evolved.

Email Marketing 95

Email Marketing Ideal Customer Profiles Privacy Protection Budget Programs 95

Brightedge

JULY 22, 2022

If ACME Widget Makers manufactures the ideal product for its customers, but fails to secure distribution, it will fail. Customer behavior is less transparent. Advanced tools like BrightEdge's Anomaly Detection can help users cut through a site’s technical aspects to bring the things that matter into focus. It must master both.

Privacy Protection 52

Privacy Protection Marketing AI SEO Optimization 52

Convert

APRIL 21, 2021

If you’re getting overwhelmed reading this, check out the step-by-step instructions we’ve laid out below to help tackle compliance with the new privacy law. FIrst, have the lawyers, IT professionals, and privacy specialists within your organization assess the law’s application to your business.

Privacy 72

Privacy Privacy Protection Opt-out Privacy Policies 72

Martech

MARCH 16, 2023

The news of large retailers getting sued or fined for privacy breaches is having an impact on consumers. Their increased awareness of the data collected for tracking and marketing has raised the expectations around privacy protection. We must adopt privacy-centric marketing solutions to cater to changing consumer demands.

Work Management 93

Work Management Marketing Management Privacy Marketing Analytics Tools 93

Scoop.it

JANUARY 24, 2023

But, owing to the intense competition, you will have to invest in other marketing channels too if you want your prospects or customers to remember you. Switch to click-through rate from the open rate With the launch of Apple’s MPP, your customers using iOS 15 will be able to hide their IP address.

Planning 82

Planning ROI Paid Search Agency Marketing & Strategy 82

Porch Group Media

NOVEMBER 29, 2022

Luci: Todd, we talked a few weeks ago about privacy and the need to really build your first-party data access. And that’s whether you’re marketing directly to your own customers or you built a prospect database or you’re leveraging that first-party data through different media networks.

Media Plans 52

Media Plans Planning First-Mover Advantage Privacy Protection 52

Porch Group Media

NOVEMBER 16, 2022

Luci: Todd, we talked a few weeks ago about privacy and the need to really build your first-party data access. And that’s whether you’re marketing directly to your own customers or you built a prospect database or you’re leveraging that first-party data through different media networks.

Segmentation 52

Segmentation First-Mover Advantage Privacy Protection Intent Signal 52