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Powering On-Page SEO and PPC to Boost SaaS Website Traffic

FunnelEnvy

The rise of AI set off a series of shockwaves in the SEO services industry while handing Google the first serious threat in years to its preeminence. Many companies are re-evaluating their marketing strategies, from social media marketing to SaaS SEO strategy. What is On-Page SEO? Let’s look at an update.

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8 Content Marketing Research Tools You Should Be Using

Marketing Insider Group

Understanding your audience, staying up-to-date on trends, and analyzing competitors are crucial steps in creating content that resonates and drives results. At its core, BuzzSumo is a tool designed to make your content marketing journey smoother and more informed. BuzzSumo highlights trending topics in your niche. Stay updated.

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Better Together: How to Improve B2B Lead Quality with SEO and PPC

KoMarketing Associates

PPC and SEO both have their strengths and weaknesses, and you can use them independently. Let’s review the basic pros and cons of PPC and SEO, then talk about using them together. The Pros and Cons of PPC and SEO. Then you’ll like PPC. Which means you can test your messaging. Need results fast?

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Your B2B Marketing Budget Playbook for 2021 Success [Research]

Marketing Insider Group

Neglecting customer retention to focus on lead generation. You can put your organization on the right path by leaning into high-quality content, interactions, and experiences across multiple platforms with our 13-point checklist. Does Your B2B Marketing Budget Have You Prepared for Stiffer Competition? But there’s a catch.

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Dynamic Search Ads: Bridging the PPC and SEO Gap

EMagine B2B Blog

Dynamic Search Ads, or DSAs, aren’t exactly new in the world of Google Ads. However, the way they leverage SEO data despite being part of paid search makes them an interesting facet of any ads campaign, and for that reason, we decided to discuss them in more depth. Google’s Got the Data. What are Dynamic Search Ads?

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How to Use Google Business Profile (GBP) to Get More Local Traffic in 2022

seo.co

Rank your local Google Business Profile listing. Some businesses do both, but ranking your website takes time and money. Want to get traffic faster without having to wait a long time for SEO? What is Google Business Profile? Google My Business Profile is a free business listing stored in Google’s database.

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Black Friday and Cyber Monday Deals on Martech and Business Software for 2020

Webbiquity

Have the tools in your marketing technology matrix kept up? With Black Friday and Cyber Monday 2020 upon us, this is an excellent time to take stock of your business software toolbox. Gaps in your capabilities you may be looking at new tools to fix? Gaps in your capabilities you may be looking at new tools to fix?