Navigate the Channel

JANUARY 11, 2024

How do you amplify positive customer voices and address those not-as-positive? Encourage satisfied customers to leave reviews on your Google Business Profile. Respond to reviews promptly, whether they’re positive or negative, as this demonstrates your commitment to customer satisfaction.

Work Management 65

Work Management Marketing Management Business Customer Satisfaction 65

SmartBug Media

NOVEMBER 24, 2021

Inbound marketing is a strategy in which businesses utilize content marketing, blogging, social media, and search engine optimization (SEO) to attract traffic from search engines. Highly targeted traffic: A slow but steady stream of inbound traffic makes for a low-risk way to grow your customer base organically.

Inbound Marketing 115

Inbound Marketing Paid Content Marketing Websites Planning 115

Hubspot

AUGUST 19, 2020

For many marketers, ranking on page one of Google is the ultimate sign that your piece of content has made it. If you're lucky enough to land a high ranking, you'll enjoy a pretty big advantage over competitors when it comes to finding new customers. But — just how valuable is a page-one ranking? And as for clicks?

Organization 101

Organization Paid Search Agency Lead Scoring Lead Ranking 101

Moz

JANUARY 22, 2019

Posted by OliviaRoss No matter who your customer is or what you’re selling, it’s more likely than not that your customer will have to go through several steps before choosing to buy your product or service. The goal is for a customer to not only choose you but to keep choosing you over and over again with repeat purchases.

Top of Funnel 56

Top of Funnel Optimization Conversion Lead Ranking 56

Hubspot

APRIL 25, 2019

Optimizing Your Amazon Product Pages. Before you build an Amazon marketing strategy, you must ensure your Amazon product pages are ready to receive new shoppers. Before you build an Amazon marketing strategy, you must ensure your Amazon product pages are ready to receive new shoppers. 12 million-plus products.

Amazon 96

Amazon Paid Content Marketing & Strategy Marketing Strategy 96

The ABM Agency

MAY 26, 2023

You’ll learn about conducting in-depth research on these targeted accounts, understanding customer pain points, and developing comprehensive persona profiles. These fictional representations of your ideal customers within each target account help you better understand their needs, preferences, and pain points.

Account Based Marketing 52

Account Based Marketing Planning Marketing Plans Work Management 52

Hubspot

FEBRUARY 20, 2014

CRO, aka conversion rate optimization, is the process of creating an experience for your website visitors that''ll convert them into customers. Conversions happen all over your website -- on your homepage, your pricing page, your blog, and of course, landing pages -- and you can actually optimize all of these conversions.

Conversion Rate 28

Conversion Rate FAQ Optimization Conversion 28

KoMarketing Associates

JULY 19, 2016

SERP Snippet Optimization Tool. This tool allows users to input the title, meta description, and URL of a web page before returning a virtual search result listing based on the completed fields. How we use it : This tool gives our SEO team an opportunity to see how a page will appear in SERPs before hitting “publish.”

Online Marketing 120

Online Marketing Tools Campaigns Digg 120

Outgrow

NOVEMBER 20, 2022

This will help in turning cold prospects into potential customers and boost overall sales performance. A lead funnel is a systematic approach for generating potential customers through a series of distinct stages. This section is defined as customer retention and audience growth through lead nurturing. What Is a Lead Funnel?

Top of Funnel 52

Top of Funnel Lead Scoring Lead Ranking Sales Qualified Leads 52

seo.co

JANUARY 10, 2022

Drawing up a well-rounded campaign now requires marketers to be more agile and customer-centric when promoting their brand’s offerings. According to Forrester , in 2021, the customer service interactions via digital avenues are projected to increase by 40%. Customers want it, and brands that deliver it win.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

Hubspot

MAY 25, 2014

This week at HubSpot, we dedicated a lot of our content to improving conversions -- a critical part of every stage of the inbound marketing methodology. Dear HubSpot: My Blog Isn''t Generating Leads. Dear HubSpot: My Blog Isn''t Generating Leads. The Inbound Approach to Turning More Leads Into Customers. Please Help?

Lead Gen 28

Lead Gen Hubspot Top of Funnel Sales Qualified Leads 28

seo.co

FEBRUARY 16, 2021

Drawing up a well-rounded campaign now requires marketers to be more agile and customer-centric when promoting their brand’s offerings. According to Forrester , in 2021, the customer service interactions via digital avenues are projected to increase by 40%. Customers want it, and brands that deliver it win.

Marketing AI 116

Marketing AI Trends Work Management Marketing Management 116

Hubspot

AUGUST 6, 2013

You know how we talk about using your blog to answer common questions that your leads and customers have ? And sometimes even popping on over to Sales and Customer Service and asking them, "Hey, what kinds of questions do you get all the time?". just what is a landing page? What Is a Landing Page?

Landing Pages 28

Landing Pages FAQ Differentiation Pricing 28

Hubspot

MAY 15, 2014

Ideally, those leads turn into opportunities, who turn into customers and even promoters. So how can you optimize yours? By creating conversion paths optimized to most effectively convert your ideal visitors into leads. Upon submitting that form, the now-lead is taken to a thank you page where they receive the offer.

FAQ 28

FAQ Conversion Landing Pages Buyer Personas 28

Outgrow

OCTOBER 29, 2021

Consequently, you can simply select a premade template suitable for your requirements and customize it as per your branding guidelines. . Similarly, go for a giveaway tool that lets you embed your giveaway on various platforms like homepage, landing page, blogs, email newsletters, etc. Analytics tab to save the user data.

Conversion Rate 52

Conversion Rate Outgrow Tools Conversion 52

Hubspot

AUGUST 21, 2014

An attribution report is used to understand the journey someone takes from the first time they set foot on your website to the time they become a customer -- basically, measuring the conversion path to see what made someone convert. Not all page views or marketing channels are treated equally when it comes to conversions!"

Lead Ranking 28

Lead Ranking FAQ Marketing Qualified Leads Top of Funnel 28

Hubspot

JANUARY 9, 2014

You know: the sleek, mobile-optimized website design. The well-designed landing pages with attractive CTAs. These actions can be things like clicks on a specific CTA, tweets at your company''s Twitter handle, or views on a specific page on your website -- they can all help you get even more specific with your segmentation.

Segmentation 28

Segmentation FAQ Top of Funnel Lead Nurturing 28

Outgrow

SEPTEMBER 24, 2021

Variety of premade templates to use as is or customize easily. Endless embedding options to share it wherever and however you want such as homepage, email newsletters, blogs, ad landing pages, etc. Numerous integrations such as Zapier, Mailchimp, Hubspot, and many more to ease your data sharing needs. Notable Benefits: 1.

Outgrow 52

Outgrow Startups Click Fraud Pricing 52

Hubspot

AUGUST 14, 2013

A call-to-action (usually abbreviated as CTA) is an image or line of text that prompts your visitors, leads, and customers to take action. But if you want a deeper dive into creating and optimizing CTAs, you could download this ebook for more details. What Is a Call-to-Action? It is, quite literally, a "call" to take an "action.".

FAQ 28

FAQ Landing Pages Clickthrough Sales Cycle 28

accelerate agency

FEBRUARY 27, 2023

SaaS companies must build a website that provides their customers with the best user experience possible. With large enterprises expediting the digitalization of customer and supply-chain interactions and of their internal operations by three to four years , and a third of small business (up from 20%) increasing their annual spend to $1.2m

Work Management 52

Work Management Enterprise Management Paid Content Marketing Management 52

accelerate agency

FEBRUARY 27, 2023

SaaS companies must build a website that provides their customers with the best user experience possible. With large enterprises expediting the digitalization of customer and supply-chain interactions and of their internal operations by three to four years , and a third of small business (up from 20%) increasing their annual spend to $1.2m

Work Management 52

Work Management Enterprise Management Paid Content Marketing Management 52

Convert

MAY 12, 2022

CRO is about solving customer problems and pains, not shifting pixels on a page. Talia Wolf , Founder and Chief Optimizer, Getuplift. The first step to improving conversions is understanding what drives your customers to purchase. Shopify Store Search Engine Optimization Checklist. On-page SEO.

Paid Search Agency 69

Paid Search Agency Optimization Advertising Agencies Ad Agencies 69

Optinmonster

JANUARY 18, 2024

Do you want to get more sales from your pricing page? So they click your pricing page. Will your pricing page land the deal? Your pricing page has one job: to get visitors to take action. You should optimize every aspect of your page to convince visitors to buy your product or sign up for your free trial.

Pricing 101

Pricing Price Examples Top of Funnel 101

MKT1

AUGUST 7, 2023

I’ll discuss improving your homepage, pricing page, and conversion flows. What: If you want to dive into all things web conversion, I’m teaching the 3rd run of my 2-day workshop on Increasing Web Conversion. It’s interactive, actionable, and full of examples. Recording & slides will be shared with attendees.

Buy 52

Buy Demand Generation Agencies Top of Funnel Product 52

Moz

FEBRUARY 9, 2021

That piece of content can be a blog post, a landing page, a white paper, or any number of other initiatives that require content. After listening to some sales and support calls on Gong (many teams use this to record customer and prospect calls), I might find out that “merchandising” is a big topic of focus. Competitor content.

Top of Funnel 60

Top of Funnel SEO Ideal Customer Profiles Merchandising 60

Hubspot

FEBRUARY 23, 2016

Setting aside time to brainstorm blog topics, structure posts around relevant keywords, optimize calls-to-action and social sharing buttons, and strategically place relevant internal links can sound daunting to many marketers. Create a new blog section on the HubSpot platform with blog posts catered to those buyer personas.

Traffic 28

Traffic Buyer Personas Top of Funnel SEO 28

Marketing Insider Group

MAY 25, 2021

It can empower you to educate, attract, and convert prospects into leads and loyal customers. Source: HubSpot. By identifying relevant topics and filling content gaps at every stage of the buyer’s journey, you can attract, engage, and delight prospects, leads, and customers. Understand Your Ideal Customers.

Buyer Intent 357

Buyer Intent Top of Funnel Intent Marketing AI 357

Hubspot

OCTOBER 14, 2013

moments at my time here at HubSpot. So, for example, a regular keyword for HubSpot would be “HubSpot.” Rule of thumb: Visitors should not have to scroll down the page or search to discover what you want them to do once they’ve landed on your page. 1) Long-Tail Keywords. 1) Long-Tail Keywords. 4) Alt Text.

Long Tail Marketing 28

Long Tail Marketing Work Management Marketing Management RSS 28

Hubspot

OCTOBER 14, 2013

moments at my time here at HubSpot. So, for example, a regular keyword for HubSpot would be “HubSpot.” Rule of thumb: Visitors should not have to scroll down the page or search to discover what you want them to do once they’ve landed on your page. 1) Long-Tail Keywords. 1) Long-Tail Keywords. 4) Alt Text.

Long Tail Marketing 28

Long Tail Marketing Work Management Marketing Management RSS 28

Hubspot

JULY 11, 2016

At the very least, content marketers must have a basic understanding of SEO tactics like keyword analysis, link building, and on-site and off-site optimization in order to create and execute successful campaigns and strategies. For quick reference guides, HubSpot offers a free guide to HTML hacks plus a FAQ on CSS.

Content Marketing 28

Content Marketing Planning Budget Programs Thought Leadership 28

Hubspot

AUGUST 5, 2016

Using a marginal gains approach you can and should run a number of small tests to see which variants -- from website copy to landing page design -- perform better. At HubSpot, the conversion rate optimization (CRO) team continually runs tests to improve upon our existing efforts and identify new solutions for the future.

Marketing Budget 28

Marketing Budget Marketing Budget Creation Planning Advertising Agencies 28

SendX

OCTOBER 8, 2020

You need an all-in-one solution: Mailchimp gives you the ability to send emails, create landing pages, integrate facebook ads and have all CRM capabilities. You need reliable customer support: Mailchimp’s customer support is not the most reliable one. Doesn’t have a landing page creation tool. Why Avoid It.

Analysis 195

Analysis Marketing Automation Services Enterprise Management Work Management 195

Hubspot

MARCH 16, 2012

Blogging is a natural way to get more indexed pages on your website, create content around keywords you want to rank for in search, and convert site visitors into customers. In short, yes, there are plenty of other ways to house content on your website (and if you're a HubSpot customer, making an addition to your navigation is simple)!

Marketing Websites 28

Marketing Websites Work Management Marketing Management Case Studies 28

Optinmonster

JANUARY 18, 2024

Do you want to get more sales from your pricing page? So they click your pricing page. Will your pricing page land the deal? Your pricing page has one job: to get visitors to take action. You should optimize every aspect of your page to convince visitors to buy your product or sign up for your free trial.

Pricing 52

Pricing Price Examples Top of Funnel 52

Hubspot

NOVEMBER 4, 2012

You might remember our weekly round-up post from a couple weeks ago where we reported that only 6% of fans engage with a brand’s Facebook Page. Data: Only 5 Percent of Search Advertisers Follow Mobile Best Practices, From Search Engine Land. The Somewhat Surprising State of Online Advertising [New Data], From HubSpot.

Top of Funnel 28

Top of Funnel Facebook Advertising Agencies Mobile Advertising 28

Single Grain

MARCH 9, 2021

What is B2B search engine optimization? The way you do this is via content creation, content marketing, link acquisition, and UX optimization of your website. Here are the similarities between the two: Technical on-page optimization is done on both B2B and B2C sites to improve the user experience. Click To Tweet.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Single Grain

AUGUST 18, 2020

CAC ( customer acquisition costs ) refers to the total amount you spend to acquire a new customer – including all the sales and marketing expenses that you pay to get those customers. An average SaaS business spends 92% of their first-year revenue on customer acquisition. Let’s get started! Why Is CAC Important?

Acquisitions 116

Acquisitions Cost Paid Content Lead Ranking 116