KoMarketing Associates

APRIL 25, 2017

While search is a fantastic way to reach users searching with intent, Facebook is also a highly effective network in reaching users who may be interested in your offerings, however, they may not know about you yet. Wondering how to drive awareness and acquire B2B leads and customers with Facebook Ads? Business Purchases.

Facebook 209

Facebook Paid Search Agency Ads B2B 209

Benchmark Email

MAY 18, 2021

Email marketing is one of the most effective digital marketing strategies that help small businesses to grow and maintain their client roster. It is a conversion-rich strategy to keep your customers up to date about your business and foster a better relationship with them.

Facebook 143

Facebook Ads Video Marketing Small Business Marketing 143

Convince & Convert

AUGUST 3, 2017

Back in March 2017, Facebook reported 1.94 Obviously, it’s the marketing channel no business can ignore. Yet, too many small businesses do not understand how to utilize the platform properly: In May 2017, a study of over 4,700 US small businesses found that only 24 percent were seeing positive ROI on Facebook.

Facebook 161

Facebook Optimization Work Management Marketing Management 161

Webbiquity

NOVEMBER 8, 2022

With social proof, prospective customers get an in-depth look at a product or service without wading through direct marketing or sales-focused copy. Social proof offers several benefits for both small to midsized businesses (SMBs) and large enterprises. Consumer comments have (often far) more weight than paid ads.

Paid Content 346

Paid Content Social Marketing Paid Search Agency Advertising Agencies 346

Martech

OCTOBER 28, 2021

Good morning, Marketers, and Facebook is not yet fazed. Facebook and its absolute ruler Mark Zuckerberg seem not to be fazed. Perhaps Facebook and Zuckerberg would be fazed by a massive dump of secret documents that appears to show employees throughout the company furious at its lackadaisical approach to hate speech and disinformation?

Facebook 112

Facebook Planning Marketing Budget Creation Marketing Budget 112

Martech

MAY 20, 2022

A new Senate antitrust bill could make Google, Facebook and Amazon divest portions of their ad businesses. Under the law, businesses with more than $5 billion in digital ad transactions annually would have to: Act in the best interest of customers by getting the best bids for ads. Lee said in a statement. Why we care.

Amazon 124

Amazon Paid Search Agency Ad brokers Facebook 124

Unbounce

MAY 5, 2020

You’ve moved your small business online , either with some landing pages or an ecommerce store. You’ve started building an email list of customers that want to hear about your latest offers. You’re well on your way to transforming your brick-and-mortar shop into a thriving digital business.

Facebook 145

Facebook Landing Pages Paid Search Agency Ad Exchange 145

Optinmonster

MARCH 8, 2021

Do you want to know how to optimize Facebook ads but not sure where to get started? Facebook ads can be one of the biggest assets to growing your company. That’s because Facebook ads are incredibly competitive. So how do you optimize Facebook ads without using up all of your time, energy, and resources?

Paid Search Agency 121

Paid Search Agency Facebook Optimization Ads 121

Oktopost

JUNE 30, 2021

Long before anyone was learning TikTok choreography or saying regrettable things on Twitter, there was Facebook. It’s easy to dismiss Facebook as a place for sharing memes and getting into arguments with your least favorite uncle when LinkedIn is right there, ready to get down to business. What Are Facebook Ads?

Top of Funnel 118

Top of Funnel Paid Search Agency Facebook Ads 118

Hubspot

MARCH 24, 2021

An event is a fantastic opportunity to delight existing customers, while also reaching new audiences and increasing brand awareness. I never would've found the company if not for an event they posted recently: And, thus, the ultimate power of online events: The ability to attract new customers to your business.

Promotion 101

Promotion Facebook Effectiveness Broadcasting 101

Hubspot

DECEMBER 10, 2020

But, as businesses develop online strategies, they might find that launching a fully-fledged ecommerce website is easier said than done. Luckily, tech giants like Facebook are actively launching tools that aim to help smaller brands convert social media followers into customers. Why Facebook Launched Shops.

Facebook 101

Facebook Branding Brand Identity eCommerce 101

Sprout Social

MAY 27, 2021

Sure, it’s awesome that marketers have so many choices when it comes to our Facebook advertising strategy and who we serve our ads to. That’s where Facebook Lookalike Audiences are a game-changer. In this guide, we’ll break down the basics of Facebook Lookalike Audiences and what marketers need to know to get started.

Facebook 116

Facebook Paid Search Agency Ads Optimization 116

Oktopost

SEPTEMBER 4, 2020

However, that also means that the competition is getting steeper, and the costs to advertise and promote your business on LinkedIn keep rising. When you think about Facebook, what comes to mind are probably things like fake news and your cousin’s awkward family photos. Facebook vs LinkedIn by the numbers. Not so much.

Linkedin 150

Linkedin Facebook Cost Per Click B2B Thought Leadership 150

Martech

MARCH 25, 2022

As a reputation consultant, I have handled a full range of public relations issues through Facebook, and if there is one issue that will always be as present as death and taxes, it is negative comments on social media! I remind you that a “light touch” is usually the very best approach to handling negativity on Facebook.

Facebook 124

Facebook Tips Work Management Social Media 124

Sprout Social

FEBRUARY 5, 2020

Increasing your Facebook reach can be a challenging and time-consuming task. In many ways, it’s both the starting point and the end goal of Facebook marketing. Your brand’s Facebook reach is the foundation upon which many of your other Facebook metrics — such as comments, likes and impressions — are built upon.

Facebook 145

Facebook Viral Marketing Eye-Tracking Impressions 145

BenchmarkONE

NOVEMBER 17, 2021

Every business needs a way to generate leads (and sales) consistently, and there’s no better platform to do that than Facebook. Whether you love or hate it, there’s no getting away from the fact that Facebook offers an incredible opportunity for business owners. . Using Facebook Conversion Ads .

Facebook 83

Facebook Lead Scoring Lead Ranking Generation 83

ConvertKit

DECEMBER 16, 2021

Which is why promoting your business using Facebook ads might feel intimidating at first. Because while advertising on Facebook can help grow your biz, it’s difficult to know for sure whether your ads will turn a profit. Enter Facebook Custom Audiences. What is a Facebook Custom Audience?

Facebook 84

Facebook Landing Pages Ad Frequency Mobile Advertising 84

Metadata

AUGUST 16, 2021

Let’s be honest—finding your perfect B2B Facebook target audience kind of sucks. Working in the Facebook platform natively, you have very limited options for finding and targeting B2B buyers. You might even wonder if it’s worth it for your company to use Facebook advertising. Okay, not just kind of.

Demand Generation 98

Demand Generation Facebook Ideal Customer Profiles Lead Ranking 98

Hubspot

APRIL 5, 2021

Facebook is an undeniably powerful channel for marketing purposes. One opportunity to increase engagement on your business' Facebook Page is by embedding your Page on your website — which could increase likes and comments on your posts without driving viewers away from your site. How to Embed a Facebook Feed on a Website.

Facebook 98

Facebook Marketing Websites Click Rate Landing Pages 98

ClearVoice

SEPTEMBER 16, 2021

In 2020, Facebook announced its commitment to Black creators and small businesses that use their platforms to showcase their talents, products, and services. If you’re unfamiliar with these Facebook content monetization tools, we’re here to assist you in getting the most out of your content. Facebook Business Suite.

Facebook 99

Facebook Features Content Cost per Acquisition 99

Hubspot

JUNE 23, 2021

That’s why many marketers were caught off-guard when Facebook announced that it will be sunsetting its free Facebook Analytics tool on June 30th. But, while Facebook’s announcement might seem a bit scary, it might only impact a small number of businesses. Why Facebook is Sunsetting Analytics. Image Source.

Analytics 99

Analytics Facebook Marketing Analytics Tools Work Management 99

Webbiquity

APRIL 22, 2021

Many small business owners spend time researching effective marketing tips to help grow their companies and aid with customer conversion. As a business owner, you should establish objectives for what you want to achieve with your marketing strategy. Most typically, that means new customers and a more engaged audience.

Small Business Marketing 285

Small Business Marketing Personalization Marketing & Strategy Marketing Strategy 285

Hubspot

JULY 30, 2020

How many times have you interacted with an ad on Facebook and gotten lost down a rabbit hole? The landing page wasn't busy. As far as Facebook landing pages go, this one was great. Have you ever made a landing page specifically for Facebook ads? Facebook landing pages have the same goal.

Landing Pages 95

Landing Pages Facebook Marketing Automation Services Budget Programs 95

Hubspot

APRIL 1, 2021

The other day, I searched for "Taylor Swift" on Facebook. Fortunately, I was able to find the mega-pop star's page easily, with the help of a small blue badge: When searching for a business (or person) on Facebook, a verified badge is often the easiest and most reliable way to ensure the page you've found is authentic.

Facebook 90

Facebook Hubspot Ideal Customer Profiles Profiling 90

Webbiquity

JANUARY 24, 2023

Regardless of your other marketing efforts on social media, such as the Instagram or Facebook ad design tips you’re excited to try out, many of the traditional advertising giants are slowly losing their “default” status. Above all, customers want to be able to communicate with the brand they’re interested in.

Social Media 304

Social Media Advertisements Advertising Spyware 304

Hubspot

SEPTEMBER 9, 2020

Each day, millions of brands launch ads, create business pages, and test out lead-generating marketing strategies on Facebook. While Facebook offers a robust selection of marketing tools, one big marketing staple they've never really explored is email marketing. What to Know About Facebook's Email Marketing Tool.

Facebook 101

Facebook Email Marketing Tools Paid Search Agency 101

Paul Gillin

JANUARY 16, 2014

They think of themselves as partners in the success of their customers. I often use Constant Contact’s Twitter and Facebook profiles as models for other B2B companies to follow. About 90% of the content the company posts in social networks is intended to help customers succeed in small business marketing.

Small Business Marketing 50

Small Business Marketing Contacts Ideal Customer Profiles Word of Mouth 50

Marketing Insider Group

MARCH 6, 2023

Not only are 91% of businesses already using video as a marketing tool in 2023, but 96% of marketers are placing ad spend on video. But reaching potential customers isn’t the only reason why you should start creating video content. Post stories that will eventually disappear on channels like Facebook, Snapchat, Instagram, etc.

Video Marketing 292

Video Marketing Content Marketing Content Paid Search Agency 292

Hubspot

SEPTEMBER 16, 2020

Facebook is the largest social media platform out there with over 2.44 This makes Facebook ads the go-to source for reaching a wider audience than you can organically. This makes Facebook ads the go-to source for reaching a wider audience than you can organically. How to Build a Facebook Sales Funnel in 8 Steps.

Top of Funnel 100

Top of Funnel Facebook Advertising Funnels Funnel Advertising 100

Webbiquity

JULY 19, 2022

Every business needs reliable metrics to monitor and evaluate performance, progress, and success. Leading and lagging indicators are measurable values that let you know how well you’re doing in your efforts to accomplish your business objectives. Which skills can the team (marketing, sales, customer service, production, etc.)

Lead Scoring 289

Lead Scoring Lead Ranking ROI Enterprise Management 289

Martech

APRIL 19, 2024

But big-ticket purchases in B2C and B2B will help marketers see ROI with a small number of wins, which pushes some marketers toward quality. Our lead generation products have evolved over the years,” said Becky Bui, Senior Director of North American Small Business Sales at Meta. “In Meta saw 16.6% There were more than 1.1

Lead Gen 121

Lead Gen Paid Content Social Media Sales Qualified Leads 121

Martech

APRIL 1, 2024

It allows businesses to target users who have already shown interest in their brand or visited their website, increasing the likelihood of conversion. By displaying ads to these users as they browse other websites or social media platforms, retargeting provides a valuable second chance to engage and convert potential customers.

Paid Content 96

Paid Content Campaigns Allocation Marketing AI 96

Convince & Convert

APRIL 13, 2017

With new platform updates being rolled out seemingly everyday, a common question among online marketers is, “So what’s the one thing that’s totally crushing it on Facebook ads right now?” With Facebook ads, drilling down to one thing that suits all advertisers is nearly impossible. Engagement Custom Audiences. Click To Tweet.

Facebook 127

Facebook Advertisements Advertising Features 127

Webbiquity

DECEMBER 22, 2015

Since Facebook unveiled its advertising options for businesses, the ads have grown substantially. From short ads along the right pane to full newsfeed ads, the platform continues to expand its advertising opportunities, giving business new and exciting ways to reach their audiences. Custom audience pixel. Carousel ads.

Advertising Agencies 100

Advertising Agencies Facebook Features Advertisements 100

Metadata

AUGUST 16, 2021

Let’s be honest—finding your perfect B2B Facebook target audience kind of sucks. Working in the Facebook platform natively, you have very limited options for finding and targeting B2B buyers. You might even wonder if it’s worth it for your company to use Facebook advertising. Okay, not just kind of. Employee count.

Demand Generation 69

Demand Generation Facebook Ideal Customer Profiles Lead Ranking 69

Optinmonster

APRIL 6, 2021

Do you want to learn how to create a Facebook landing page to drive more conversions from your social posts or paid ads? Facebook is one of the most popular resources for any new marketer or business owner. Plus, Facebook has become one of the best paid advertising platforms at your disposal. Ready to give it a try?

Landing Pages 68

Landing Pages Paid Content Facebook Optimization 68

Magisto

JULY 12, 2020

Anyone who runs a business page on Facebook knows how important it is to optimize any piece of real estate on it. From the title to the reviews, every small detail is crucial to potential customers’ first impression of you and your brand. In this article we will cover: Facebook Cover Video Specs. ” That’s it!

Facebook 81

Facebook Video Marketing Custom Publishing Tips 81