Biznology

FEBRUARY 23, 2018

I’ve long observed that B2B marketers focus too much on lead generation, and not enough on current customer expansion and retention, which is, after all, where the bulk of profits lie. When asked, the typical B2B marketer will say that 80-85% of their effort goes to customer acquisition. This is a mistake. marketing program?

Top of Funnel 205

Top of Funnel Work Management Marketing Management Churn Rate 205

Buffer

DECEMBER 15, 2021

For any company, building and maintaining a social media presence is a key marketing strategy for reaching more potential customers. I've broken it down into five sections: writing a job description, crafting a custom application, promoting the role, and the interview process. Let's dive in! ✨ 1.

Social Media 85

Social Media Work Management Marketing Management Process 85

Hinge Marketing

JUNE 25, 2020

Anyone who has sold professional services knows how complex the business development process can be. Conducting prospect research can help you alleviate their concerns. Researching your prospects doesn’t have to be difficult, and it can be done at a variety of levels. What Is Prospect Research and Why Is it so Important?

Marketing Automation Services 99

Marketing Automation Services Research Service Ideal Customer Profiles 99

Top Rank Marketing

DECEMBER 15, 2023

B2B CRM Users Are Highly Focused on Nurturing Leads and Customers 33 percent of B2B sales and marketing professionals have focused their customer relationship management (CRM) usage on the customer service, up-selling and cross-selling portion of the buyer journey over the past 5 years, closely followed by 32 percent who have targeted mid-funnel lead-generation (..)

Marketing Analytics Tools 111

Marketing Analytics Tools Marketing AI Top of Funnel B2B Marketing 111

KoMarketing Associates

JANUARY 19, 2022

Not every tool will be applicable to every digital marketer, but these expert insights could help you figure out what tool may be a worthwhile investment for your organization. Since I published my first WordPress post in 2011, I can’t tell you how many blogs I’ve written or websites my various teams have designed.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

KoMarketing Associates

NOVEMBER 2, 2017

User-generated content (UGC) is one of the best forms of content: your users create it for you, and all it takes on your end is simply to organize and publish it on your website or other online platforms. Launched in 2015, Twitter polls allow any user to create polls and run them for a set number of days.

User-Generated Content 123

User-Generated Content Organization Generation B2B Thought Leadership 123

Marketing Insider Group

NOVEMBER 18, 2020

Create Content that Addresses Your Customer Journey. A strategic marketing plan, which we’re talking about here, combines market research with a situation analysis of your brand. Senior leadership and marketers have differing opinions when it comes to the marketing organization’s goals. Develop Strategic Marketing Objectives.

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

Webbiquity

MAY 17, 2016

Creating high-quality content starts with planning (deciding what to write about) and research (determining what to say about those topics). There are also a number of tools that can be helpful with both content ideation and research. Pricing: $9 to $24 per month, plus custom pricing for enterprises. 3) Bubbl.us. 4) CoSchedule.

Planning 145

Planning Research Tools Best Practices 145

Martech

AUGUST 15, 2023

The CDP Institute defines a customer data platform as “packaged software that creates a persistent, unified customer database that is accessible to other systems.” A prolific thought leader in the CDP space, he has recently been making essential connections between customer data and customer experience.

Enterprise Management 98

Enterprise Management Marketing Management B2B Thought Leadership Thought Leadership 98

Webbiquity

FEBRUARY 7, 2023

We did research on which words were misspelled the most by Americans. For example, this might involve having a team brainstorming meeting to analyze customer behavior, sales data, or market trends. As you go through this process, keep your audience in mind and consider what they may consider engaging and meaningful.

Storytelling 329

Storytelling Top of Funnel Content Paid Search Agency 329

Webbiquity

JANUARY 23, 2024

Acquiring new customers is vital for every business. But with the steep rise in customer acquisition costs , and research showing it costs up to five times more to acquire a new customer than to keep an existing one, you can’t ignore the importance of customer retention. Customer-centric strategies.

Customer Satisfaction 149

Customer Satisfaction Social Media Advertising Benchmark Acquisitions 149

Sprout Social

MARCH 31, 2021

Twitter sees an average of 500 million Tweets every day , meaning there’s no shortage of highly active and engaged users on the platform. That’s where Twitter scheduling comes in. In this guide, we’ll discuss the importance of scheduling Twitter posts and why it makes sense for your Twitter marketing strategy.

Twitter 139

Twitter Social Media Custom Publishing Ideal Customer Profiles 139

Scoop.it

MARCH 18, 2021

They help you sort and organize each piece of owned or third-party content and find it exactly when you need it, both for your internal and external audiences. You’ll learn how to keep your content hubs consistently updated, organized, and packed with relevant content. My research content. Tweets from a Twitter user.

Process 53

Process Optimization Curation RSS 53

Marketing Insider Group

JANUARY 24, 2023

Since it’s easier and cheaper to keep current customers happy than to acquire new ones, you should refine (or build) strong customer advocacy programs. One of the most important steps in building an influencer program is research and analytics. They are too focused on customer acquisition.

Enterprise Management 200

Enterprise Management Marketing Strategy Marketing & Strategy B2B Marketing 200

Marketing Insider Group

JUNE 14, 2021

Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. If you don’t have an in-house videographer, consider outsourcing to a freelancer or content marketing agency like ours to handle the production and post-production process for you. Optimize Your Videos for Search.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

PureB2B

AUGUST 28, 2018

The painful truth of the matter is that these situations arise merely because you didn’t do enough research about your lead. Why It’s Important to Research Your Sales Leads. Researching your sales leads will help you contextualize their situations , problems, and needs beyond a simple buyer persona or stage of the buyer’s journey.

Research 96

Research Sales Qualified Leads Marketing Automation Services Work Management 96

Scoop.it

JULY 7, 2020

In this guide, you’ll learn how well-organized curated content benefits your business, the structure that works best, and some ways you can achieve it with Scoop.it. Why organizing your curated content is essential. Let’s go through a quick overview of why this process is worth going through. Hierarchy of your curated content.

Curation 89

Curation Top of Funnel Organization Marketing Analytics Tools 89

SmartBug Media

APRIL 6, 2023

A buyer persona is a semi-fictional representation of a business's ideal customer. The purpose of creating buyer personas is to help businesses understand their customers better, tailor their marketing efforts to their specific needs and preferences, and improve customer acquisition and retention. Use surveys.

Buyer Personas 98

Buyer Personas Planning Psychographics Paid Search Agency 98

ClickZ

JUNE 15, 2023

Ecommerce websites are more about engaging their traffic in direct sales, creating an outreach list, and making sure to reach and connect with potential customers. Someone (often a freelancer or an external agency) is tasked to publish a certain number of articles that often have nothing to do with that brand’s value proposition.

eCommerce 122

eCommerce Top of Funnel SERP Paid Search Agency 122

Sprout Social

AUGUST 21, 2023

And with works like Parable of the Sower, the Machine and I, Robot within the cultural zeitgeist, it’s understandable why sci-fi fans, researchers and technologists alike warn of the dangers of ignoring AI ethics. We’ll also share five steps to help you maintain ethical AI practices within teams and across the organization.

Marketing AI 90

Marketing AI Ethics Work Management Marketing Management 90

Valasys

JULY 31, 2023

Content Automation tools play a pivotal role in streamlining the content workflow, enabling organizations to produce and distribute content at scale without compromising on quality. Content Automation is a revolutionary technology that automates various aspects of the content creation process, from ideation to distribution.

Marketing Automation Services 98

Marketing Automation Services Automation Budget Programs Tools 98

Sprout Social

NOVEMBER 21, 2023

As more companies adopt an omnichannel approach to engage with customers, keeping up with competitors can be challenging. What kind of content are they publishing on their blog? Competitive monitoring is the process of continuously tracking your competitors’ activities and strategies. What are they posting on social media?

SWOT 97

SWOT Budget Programs Eye-Tracking Advertising Benchmark 97

Sprout Social

FEBRUARY 8, 2024

Competitor mapping is the process of identifying competitors and analyzing their market position to visualize the overall competitive landscape. To help visualize your competitive analysis, competitor maps contextualize your research and competitive data, enabling you to make informed business decisions. What is competitor mapping?

SWOT 110

SWOT Comparison Peer-to-peer Analysis 110

Webbiquity

MARCH 30, 2021

However, one of the most important discoveries, part of the “next normal,” is the increased preference for and predisposition of customers towards online self-service. When B2B sales prospects and customers share their contact and other information with a vendor, they expect that information to be used to personalize their brand experience.

Lead Generation 259

Lead Generation Marketing Automation Services Trends Marketing AI 259

Brandwatch Marketing

MARCH 7, 2023

billion users Source: Pew Research Center Social media business statistics Social networks earned an estimated $8.3 million blog posts are published every month A 2011 study by AOL/Nielsen showed that 27 million pieces of content were shared every day, and today 3.2 Facebook accounts for 53.1% Facebook accounts for 53.1%

Statistics 98

Statistics Social Media Media Mobile Advertising 98

Exo B2B

JANUARY 23, 2024

I recently published on LinkedIn, part of the results of CMI’s annual content marketing study, “B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2024” This publication focused on LinkedIn’s dominance as the social network of choice for the vast majority of those who publish B2B content on social networks.

Marketing AI 52

Marketing AI B2B Marketing Content Marketing Social Networks 52

Onalytica B2B

NOVEMBER 15, 2018

When most hear the term ‘influencer’ they think of the social media influencers on platforms such as Instagram, Twitter and YouTube endorsing consumer products to their audience in return for a pay cheque. The concept of your employees being influencers may sound odd to some. Employees don’t quite fit this definition.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

Moz

JANUARY 1, 2019

There are a few powerful reasons for you to start doing it now: Niche question research is the most powerful content inspiration source. Questions are very useful for niche and audience research: What can't people figure out in your industry and how can you best help them? They allow us additional organic search visibility.

Research 59

Research Optimization SERP FAQ 59

Conductor

OCTOBER 11, 2022

e-commerce purchases start with an organic search on the internet, which is why learning how to increase your brand’s visibility in search results is critical. At the highest level, SERP features can be split into two categories : organic results and paid results. CTR , leaving the first organic result to drop to a 19.6%

SERP 124

SERP Lead Scoring Lead Ranking Paid Content 124

PureB2B

AUGUST 28, 2018

The painful truth of the matter is that these situations arise merely because you didn’t do enough research about your lead. Why It’s Important to Research Your Sales Leads. Researching your sales leads will help you contextualize their situations , problems, and needs beyond a simple buyer persona or stage of the buyer’s journey.

Research 62

Research Sales Qualified Leads Marketing Automation Services Work Management 62

SocialPilot

DECEMBER 6, 2023

If you are a marketer or a brand looking to outrank competitors, you need to focus on content creation, publishing, brand voice, posting consistency, and performance monitoring, among other key elements. We have also provided a downloadable checklist that you can use to kickstart your strategy audit process. Where should you start?

Paid Content 62

Paid Content Social Media Social Marketing Marketing & Strategy 62

Buffer

JANUARY 4, 2023

But it’s hard to keep up the pace of consistent and quality publishing without the support of a team. No longer a far-fetched idea out of a 90s movie, AI has the potential to support content creators at every stage of the content creation process. one of my more ridiculous prompts.

Marketing AI 129

Marketing AI Paid Search Agency Content User-Generated Content 129

Sprout Social

MAY 15, 2020

You may have reports set up to measure your own key metrics, but in the course of trying to prove the value of social to your larger organization, you’ve likely run into questions about how you stack up to competitors or how your social presence “should” be going compared to your industry. Posts sent per day.

Advertising Benchmark 123

Advertising Benchmark Social Media Media Work Management 123

Optinmonster

FEBRUARY 21, 2024

Here’s our exact, 5-step blog traffic process: 1. Once we’ve written a refreshed version of the older blog post, we’ll manually update the older post and move the publish date forward. Fortunately, Syed has a simple process for link building. The beauty of organic traffic is that it virtually never dies.

Paid Content 73

Paid Content Traffic Webinar Metrics Marketing & Strategy 73

Scoop.it

OCTOBER 27, 2022

Content creation means creating and publishing new content on your blog, social media, or website for your own specific purposes. From topic research to consumer behavior analysis to outlining, drafting, and editing, there’s a lot of work to do. You gather, organize, and share high-quality content someone else made with your audience.

Curation 86

Curation Work Management Marketing Management Service 86

Launch Marketing

MAY 26, 2021

With almost 4 billion people on social media, the audience scale and exchange of information on this digital medium provides an enormous opportunity for leaders and organizations. B2C organizations and leaders were the first to adopt social media extensively, but B2B players have increasingly entered the arena over the last several years.

Social Media 129

Social Media Social Marketing B2B Thought Leadership B2B Marketing 129

Sprout Social

SEPTEMBER 30, 2022

Social media has given brands and businesses a platform to engage with their customers. But rather than just nurturing your relationships with existing customers, you can also use it to find and convert valuable leads. It’s one of the preferred places for potential customers to discuss their concerns and needs.

Tips 133

Tips Ideal Customer Profiles Work Management Marketing Management 133