Only B2B

JUNE 6, 2023

In today’s digital era, social media platforms play a crucial role in driving business growth, and LinkedIn has emerged as a powerhouse for B2B marketing. With its vast network of professionals, LinkedIn offers unparalleled opportunities for businesses to connect with decision-makers, establish thought leadership, and generate leads.

Linkedin 62

Linkedin B2B Marketing Marketing Strategy Marketing & Strategy 62

Webbiquity

APRIL 18, 2023

Image credit: Unseen Studio on Unsplash Check out these six practical tips and strategies you can incorporate in your business strategy today. For B2B companies, the final goal is very simple : increase customer reach while decreasing cost-to-serve in order to increase margin and income.

eCommerce 294

eCommerce Social Media Tactics B2B Marketing 294

Optinmonster

MAY 11, 2023

Wondering how to promote your website for free? There are many ways to promote your website for free. In this article, we’ll go over 15 free website promotion ideas you can start using today. Let’s look at some specific tips for promoting your website through content marketing. Absolutely!

Paid Content 76

Paid Content Promotion Marketing Websites Webinar Metrics 76

Convince & Convert

DECEMBER 15, 2023

It’ll help you create a loyal community of followers and promote your page and business. We’ve compiled an updated list of the best tips you must know before you begin optimizing your online presence. Optimize your social profiles for search All social media platforms, be it LinkedIn, Instagram, X, or Facebook, have a search feature.

Social Media 153

Social Media SEO Cost Per Click Media 153

Oktopost

DECEMBER 4, 2023

LinkedIn Sales Navigator has evolved into an indispensable tool for the majority of sales teams. With the strong presence of B2B buyers on LinkedIn, sales teams are now leveraging the platform to optimize their prospecting efforts, moving beyond solely using cold calling and traditional outreach methods.

Ideal Customer Profiles 69

Ideal Customer Profiles Linkedin Top of Funnel Lead Scoring 69

Webbiquity

AUGUST 22, 2017

It enables your business to occupy a sizeable amount of public mindspace and consistently drive more customers. But’s it’s also vital for businesses like Microsoft and IBM that drive a significant amount of revenue from B2B customers. Here are five brand building tips that you can use to grow your B2B business.

Ad Building 273

Ad Building Branding Brand Identity Enterprise Management 273

Oktopost

FEBRUARY 9, 2021

For savvy B2B social media marketers, LinkedIn plays a vital role in online engagement. In 2020, LinkedIn kept its ranking as the most-trusted social media platform for the third consecutive year. LinkedIn has seen an uptick in user engagement of late. How Do LinkedIn Hashtags Work? Why Should You Use LinkedIn Hashtags?

Linkedin 118

Linkedin Paid Content Social Media Ideal Customer Profiles 118

Marketing Insider Group

JUNE 14, 2021

Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. Here are some tips: Incorporate target keywords where appropriate. Promote New Videos on Social. After you publish and optimize your video content, promote it to increase visibility.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

SocialPilot

DECEMBER 6, 2023

Essential Personal Branding Tips: How to Establish and Strengthen Your Brand 1. When someone looks you up on Twitter, they should see insightful questions, on Linkedin find impressive articles and displays of your work and not find anything damaging on Facebook. I recently started to see someone pop up on my LinkedIn feed a lot.

Personalization 86

Personalization Branding Brand Identity Tips 86

Content Marketing Institute

JULY 3, 2018

If you are a LinkedIn member – and there are more than 500 million – you can be a content marketer on the platform. About two years ago, LinkedIn opened its publishing platform to all members, allowing them to publish blogs directly and promote their content throughout the LinkedIn network and beyond.

Linkedin 111

Linkedin Content Marketing Planning Content 111

BOP Design

SEPTEMBER 4, 2019

However, many organizations fail to properly promote the content once it is created. In this post, we share simple tips for B2B marketers to promote content pieces. After all the work of creating content and getting it optimized and published on a B2B website , it can be easy to want to move on to the next task.

Promotion 56

Promotion Tips B2B B2B Thought Leadership 56

Marketing Insider Group

JUNE 16, 2021

The way you write and publish your posts can impact your reach, authority, and overall success. The way you write and publish your social media posts can impact your reach, online authority, and overall success. Posting on LinkedIn. The optimal length for a LinkedIn status update is around 100 characters, but you can go longer.

Social Media 262

Social Media Media Content Linkedin 262

PureB2B

MARCH 6, 2018

When it comes to generating B2B leads on social media, LinkedIn is way ahead of the competition. No other social site gathers the volume of like-minded executives, professionals, and business owners in one platform in quite the same way LinkedIn does. You can’t just rely on your connections to maximize your reach on LinkedIn users.

Linkedin 62

Linkedin Lead Ranking Lead Scoring Leads 62

Bluetext

MARCH 19, 2024

With platforms like LinkedIn, Instagram, TikTok, and Reddit constantly evolving, staying ahead means adapting and refreshing your approach. Tailor Your Profile for Each Platform Customize your profile on LinkedIn, Instagram, TikTok, and Reddit to resonate with the unique audience and features of each platform.

Social Media 40

Social Media Linkedin Thought Leadership Media 40

Sprout Social

SEPTEMBER 30, 2022

Social media has given brands and businesses a platform to engage with their customers. But rather than just nurturing your relationships with existing customers, you can also use it to find and convert valuable leads. We’ll also explore 10 tips and tactics you can use to execute social selling like an expert.

Tips 132

Tips Ideal Customer Profiles Work Management Marketing Management 132

Webbiquity

JUNE 21, 2022

Brands also need influence in order to directly affect the behavior of their customers and make them more likely to identify with, relate to, or define themselves by the brand. Brands compete for the attention of their customers in real-time, across various channels. Image credit: Olya Kobruseva on Pexels. Image credit: HubSpot.

Privacy Policies 340

Privacy Policies Branding Brand Identity Multi-Channel 340

The Point

OCTOBER 11, 2022

Having a customer or user or prospect follow you or your company on LinkedIn, for example, and the ongoing communication and brand awareness that permits, can be just as effective as opt-in email. What content strategies are successful B2B companies leveraging to create standout campaigns that promote further brand interaction?

Marketing Report 246

Marketing Report Email Marketing Co-Registration Privacy 246

ClickDimensions

AUGUST 10, 2021

Here are some top tips for avoiding common social media mistakes that B2B businesses often make: 1. Many experts recommend an 80/20 ratio for your content, with 80 percent being helpful and 20 percent promotional. While publishing is an essential part of your social media efforts, listening should be too. Don’t be too salesy.

Social Media 105

Social Media Social Marketing B2B Marketing Tips 105

Marketing Insider Group

JULY 14, 2020

In this post, I’ll take you through marketing in the age of disruption and define five essential tips to help your brand make the leap to change and evolve. Content marketing is the most critical aspect of modern marketing, and its focus is always on the customer. And do customers remember the ads? Quick Takeaways.

Paid Content 290

Paid Content Ad Frequency Paid Search Agency Marketing Budget 290

Hubspot

APRIL 23, 2020

While platforms like Instagram and Snapchat have taught us how entertaining social media Stories can be to the average person, LinkedIn's product team is now wondering if this content can also be intriguing to business professionals. In February, LinkedIn announced that it was beginning to internally test a new Story feature on its platform.

Linkedin 98

Linkedin Features Paid Search Agency Marketing & Strategy 98

Marketing Insider Group

MAY 12, 2020

In the past, you might have been able to get real ROI from lazily publishing 500-word articles on your blog week after week, but it’s not enough anymore. Keeping a consistent weekly publishing schedule. Sharing blog posts with followers on LinkedIn, Facebook and Twitter. Nurturing relationships with prospective customers.

eCommerce 246

eCommerce Advertising Agencies Paid Search Agency Content Marketing 246

PureB2B

MARCH 6, 2018

When it comes to generating B2B leads on social media, LinkedIn is way ahead of the competition. No other social site gathers the volume of like-minded executives, professionals, and business owners in one platform in quite the same way LinkedIn does. You can’t just rely on your connections to maximize your reach on LinkedIn users.

Linkedin 48

Linkedin Lead Ranking Lead Scoring Leads 48

Contently

JUNE 2, 2016

Publishing a post on LinkedIn is easy. According to Content Marketing Institute’s report, “ 2016 Benchmarks, Budgets, and Trends—North America ,” 94 percent of B2B marketers use LinkedIn to distribute content. But only 51 percent pay to promote their posts on social platforms. Include YouTube videos.

Linkedin 60

Linkedin Tips Youtube Click Rate 60

Marketing Insider Group

JANUARY 21, 2021

With this kind of spotlight coupled with the connections they make, you’ll find it’s easier to retain customers. The cumulative effects of trust and relationships from employee advocacy result in greater customer retention. Simply put, employee advocacy occurs when your team promotes your brand on social media.

Ideal Customer Profiles 298

Ideal Customer Profiles Social Media Trust Marketing Tagging 298

Martech

FEBRUARY 21, 2022

Eventually, my colleague Jarrod Gingras and I encapsulated those lessons in a book, “ The Right Way to Select Technology ” (Rosenfeld Media), from which I’ll share some of the most important lessons and tips here. Before getting into specific tips, let’s review three meta-lessons. Most important lessons.

Vendors 85

Vendors Tips Allocation SWOT 85

Hubspot

MARCH 21, 2019

LinkedIn is undeniably an important platform for distributing content. 94% of B2B marketers use LinkedIn as a content distribution channel, compared to just 89% on Twitter and 77% on Facebook and YouTube. However, LinkedIn's popularity among marketers means its a crowded space. LinkedIn ad examples. Tableau Software.

Linkedin 78

Linkedin Paid Search Agency Examples Ads 78

Webbiquity

FEBRUARY 16, 2011

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. How can you optimize your profile to be “findable&# for the right phrases within LinkedIn?

Linkedin 100

Linkedin Tactics Tips Work Management 100

Valasys

MARCH 13, 2020

LinkedIn is the progenitor of 97% of the total leads on several social media platforms. Having said that, one of the most obvious questions on the minds of B2B marketers would be how to increase followers on LinkedIn Business Page. We have put together tips that will help you increase followers on LinkedIn business page: 1.

Linkedin 66

Linkedin Business Ideal Customer Profiles Word of Mouth 66

Valasys

JULY 15, 2020

It involves researching, publishing, and producing valuable pieces of content to meet the bottom-line goals associated with your content strategy, and is a crucial aspect of every company’s online marketing game. Know Your Customers. Customer-centricity lies at the core of every marketing endeavor. Goal Setting.

Top of Funnel 89

Top of Funnel Tips Marketing & Strategy B2B Thought Leadership 89

Webbiquity

JUNE 7, 2018

Leverage LinkedIn. LinkedIn is the primary social network for professionals, about 546 million , round the world. LinkedIn’s free company pages are your core presence for connecting with professionals and developing and sharing content for brand awareness. Use LinkedIn Ads. Images via LinkedIn Marketing Solutions.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

Optinmonster

DECEMBER 21, 2023

Drawing up a pre-launch marketing plan can help you attract customers to your brand-new business even before the actual launch day. Its goal is to get the potential customers excited about buying your product. They give potential customers a glimpse of what’s about to come and keep them waiting excitedly till the launch date.

Campaigns 84

Campaigns Ad Building Planning Paid Search Agency 84

Webbiquity

SEPTEMBER 19, 2023

LinkedIn Ads are one of the most effective channels for reaching highly targeted groups of B2B buyers. Here’s a set of basic tasks, best practices, and advanced tips that can help you optimize your results and ROI from advertising on LinkedIn. You can find a complete guide to creating conversions for LinkedIn Ads here.

Linkedin 282

Linkedin Advertisements Advertising Practices 282

Marketing Insider Group

APRIL 6, 2021

You probably already know how powerful customer retention can be for your business. However, in today’s world, where we can utilize predictive analytics tools to create highly personalized experiences for customers, it’s critical to focus on delivering value over making a sale or focusing too much on cost. With content marketing.

Top of Funnel 336

Top of Funnel Work Management Marketing Management Content Marketing 336

nDash

AUGUST 18, 2020

Here are some top tips on how to become a research expert. Customers are often the best source of information, and many like to talk on online forums. Use these sources to identify trends, such as complaints about customer service in the industry, or if they want to see the introduction of new technology to improve efficiency.

Research 94

Research Tips Opinions Marketing Analytics Tools 94

Optinmonster

MAY 2, 2024

Want to learn how to use Facebook Messenger to connect with them and convert them into customers? Messenger has over 30,000 bots on its platform that help businesses automate their customer support. This gives small businesses a great advantage to build customer relationships and improve their conversion rates.

Facebook 75

Facebook Paid Search Agency Business Click Rate 75

Hubspot

MAY 26, 2023

Building meaningful relationships in real estate is vital to converting them into loyal customers. In this blog post, we've compiled a list of real estate prospecting tips to help you grow your real estate business proactively. You'd probably enjoy content such as neighborhood guides or financing tips as you conduct your own search.

Marketing Prospects 56

Marketing Prospects Work Management Marketing Management Advertising Agencies 56

Top Rank Marketing

NOVEMBER 1, 2023

What are the latest LinkedIn features and how can B2B marketers best utilize them for success in the push towards 2024 and throughout the coming year? percent of that accounted for by LinkedIn and Meta alone, according to recent Insider Intelligence data, as we covered recently in our Friday Elevate B2B Marketing News Weekly Roundup.

Paid Content 123

Paid Content Features B2B Marketing B2B 123