Marketing Insider Group

JANUARY 2, 2024

That’s right – we’re first hand witnesses to the decline of social media as the go-to source for driving web traffic. It’s a wake-up call for content marketers and publishers everywhere. Relying on social media as a primary traffic driver is not as effective as it once was.

Social Media 254

Social Media Social Marketing Media Content Marketing 254

Brandpoint

APRIL 13, 2023

It’s no secret that video content is the name of the game when it comes to generating social media impressions, engagement and traffic. Start by brainstorming a frequent or common customer or client question to address. Here’s a fantastic example done by HubSpot that is both engaging and informative for a B2B audience.

Social Media 118

Social Media Traffic Top of Funnel Media 118

Optinmonster

DECEMBER 26, 2022

Do you want to get more sales and traffic without spending any money? Organic lead generation can boost both your website traffic and business revenue, all without costing you anything. Since organic traffic is free, organic lead generation has a much lower cost and better return on investment (ROI).

Organic Leads 85

Organic Leads Traffic Organization Sales Qualified Leads 85

seo.co

FEBRUARY 15, 2022

There’s really no cap to how many readers your blog could attract on a daily basis, as long as you provide unique, interesting, useful, timely, and relevant content. Blogging has all the benefits that every Internet marketer could ever want: One of the greatest platforms for driving traffic. A great tool for sharing useful information.

Paid Content 117

Paid Content Traffic RSS Blogger 117

The Lead Agency

AUGUST 6, 2020

B2B consumers, as we know, are strategic decision-makers who can take months to convert into a customer. Unlike B2C customers who are more likely to make impulsive purchases, business buyers adopt a much more formalised process. They engage in more research, seek more information and must discuss and get approvals from more people.

Traffic 118

Traffic Organization Marketing Websites Ad Building 118

Webbiquity

OCTOBER 11, 2022

A company can use its brand to differentiate itself from the competition to build customer loyalty, generate greater demand for its products or services, and attract new audiences. Make updating your site part of your routine to keep clients engaged and informed. Affiliate sales support independent publishing.

Digital Asset Management 270

Digital Asset Management Product Brand Identity Branding 270

Marketing Insider Group

NOVEMBER 8, 2022

A great content marketing strategy creates brand awareness, drives traffic and generates quality leads. A content marketing strategy built upon the same principles enhances your customer relationships too. Consistent delivery of quality content builds engagement with customers and trust within your community. Quick Takeaways.

Marketing Budget Creation 305

Marketing Budget Creation Content Marketing Lead Scoring Lead Ranking 305

Navigate the Channel

JUNE 19, 2023

After you hit publish on the content you’ve created, it can be tough to manage your ROI expectations. Your content writers are good, fast and know what they’re doing, so why shouldn’t you expect hundreds of views and requests for further information or engagement? WHY IS IT NOT HAPPENING? We know that’s not shocking.

Traffic 65

Traffic Marketing & Strategy Marketing Strategy Paid Search Agency 65

Marketing Insider Group

DECEMBER 28, 2020

There are additional tools that snapshot this information if GA seems a bit confusing. Your CMS is the hub of website content publishing. Customer Relationship Management. A customer relationship management (CRM) system is essential to any business. Much of the time, you can use Google Analytics (GA) for this.

Enterprise Management 363

Enterprise Management Marketing Automation Services Marketing AI Work Management 363

Marketing Insider Group

JUNE 7, 2021

It can help you convert leads and win new customers. Content marketing will help you reach your target audience, engage people, build trust, and convert leads into customers. This chart shows the average increase in traffic and measurable business outcomes (leads and direct sales in some cases) from our clients. Quick Takeaways.

Content Marketing 342

Content Marketing Planning Marketing Budget Creation Allocation 342

Content4Demand

SEPTEMBER 24, 2021

Informing Content Based on Interest. A buyer “interest” set can be developed, similar to a persona, where intent data can inform what content to target based on the interests of the buyer at that time or, in some cases, based on actual articles consumed (and when exact article consumption is known to the seller).

Intent Data 78

Intent Data Top of Funnel Intent Lead Ranking 78

Webbiquity

MARCH 28, 2023

You want these pieces to continually bring in qualified traffic, which is why you should target topics that are perpetually on the minds of your top-of-the-funnel audience. Interactive Content Interactive content is an amazing way to boost all relevant engagement metrics: time on page, click-through rates, and conversion rates.

Top of Funnel 306

Top of Funnel Marketing Strategy Marketing & Strategy Planning 306

Webbiquity

FEBRUARY 7, 2023

It’s about using data points to support and illustrate a message or narrative rather than simply presenting raw information and expecting your audience to draw specific conclusions. By combining the power of storytelling with data, you can create informative, engaging content that connects with your audience on a deeper level. “We

Storytelling 327

Storytelling Top of Funnel Content Paid Search Agency 327

Webbiquity

APRIL 18, 2023

For B2B companies, the final goal is very simple : increase customer reach while decreasing cost-to-serve in order to increase margin and income. These practices can help you expand your online business while providing your customers with more control of their buying experience.

eCommerce 292

eCommerce Social Media Tactics B2B Marketing 292

Marketing Insider Group

FEBRUARY 22, 2023

Understanding the needs of your customers is a vital element in the definition of content marketing. Content that hits across the customer life cycle creates more influence over buyer decisions. And yep, it all comes back to the customer. In order to do that, we must place customer insights ahead of internal demands.

Top of Funnel 263

Top of Funnel Buyer's Journey Lead Scoring Lead Ranking 263

Marketing Insider Group

NOVEMBER 3, 2020

Many brands pour money into attracting customers. But it’s just as important to put effort into keeping these customers. Incredible deals are offered to “new customers only” with no thought for those customers who have already committed their loyalty and their money. Source: [link]. Quick Takeaways.

Planning 362

Planning Top of Funnel Marketing & Strategy Paid Search Agency 362

Marketing Insider Group

JUNE 9, 2020

You learn every time you publish and share. Center your strategy on your customers and their needs. Are you everywhere where your target customers hang out? You see, campaigns and one-off content *try* to be relevant – on the cutting edge. So I try to publish answers to those questions as often as I can.

Campaigns 308

Campaigns B2B Thought Leadership Content Marketing Advertising Agencies 308

Marketing Insider Group

DECEMBER 18, 2023

You’re aiming to engage, inform, and ultimately, convert. Known for precise targeting and access to premium publishers, Zemanta enhances ad optimization and reach. Its software integrates branded content from marketers like Intel and Pepsi into the feeds of publishers like Forbes and Time Inc. Why Sponsored Updates?

Paid Content 232

Paid Content Distribution Cost Per Thousand Budget Programs 232

Marketing Insider Group

MARCH 1, 2021

Consumers, too, cut the cable pre-pandemic and have turned to streaming services, podcasts, and other platforms for information and entertainment. Their hunger for relevant information isn’t likely to stop anytime in the foreseeable future. Quick Takeaways: The world’s hunger for relevant information isn’t likely to stop.

Content Marketing 363

Content Marketing Planning Best Practices Lead Scoring 363

Marketing Insider Group

AUGUST 11, 2023

Why Social Media Is Important For Business Social media is important for business , because it allows a business to connect directly with customers. Customer Engagement: Social media allows businesses to interact with customers in real time, fostering community and deepening relationships.

Social Networks 181

Social Networks Business Work Management Social Media 181

Marketing Insider Group

JUNE 1, 2021

According to the CMI report, the most popular metrics are website traffic, email engagement, website engagement, and conversions. For example, if your goal is to nurture leads to become customers, you’ll be looking at specific metrics that contribute to this, like email engagement, since it’s the best nurturing channel. Image: CMI.

Marketing Analytics Tools 344

Marketing Analytics Tools Content Marketing Work Management Marketing Management 344

Marketing Insider Group

APRIL 5, 2021

Google released its Search Quality Evaluator Guidelines in response to a leaked version published online. The document says that pages should be user-centered and that common beneficial purposes include sharing information, expressing an opinion, entertaining, selling products or services, and posting questions. Image: Google.

SEO 332

SEO SME Lead Ranking Content Marketing 332

Content Standard

APRIL 16, 2024

In an increasingly volatile digital landscape, search remains a strong channel and sound investment with 77 percent of marketers in 2023 reporting their search traffic was good or better than the year prior. Ownable IP: Per the latest guidance from the U.S.

Marketing AI 100

Marketing AI SEO Lead Scoring Lead Ranking 100

Marketing Insider Group

JANUARY 24, 2022

In addition, SaaS companies are always playing a long game with customer acquisition, looking to create content that continually demonstrates the value of their brand so customers keep them top-of-mind when it comes time to purchase new solutions. Topics covered in SaaS content are often technical. Image Source. Image Source.

Paid Search Agency 326

Paid Search Agency Content Marketing Companies Case Study 326

Top Rank Marketing

NOVEMBER 13, 2023

In other words, if you’re writing what B2B buyers in your industry are genuinely looking for, and providing legitimately useful information, you’ll eventually start showing up higher in search results. Research has shown that organic search accounts for more than half of all website traffic.

B2B Marketing 113

B2B Marketing Top of Funnel Content Marketing Brand Identity 113

Animalz blog

MAY 2, 2023

Massive Increase in Competition for All Search Results Generative AI will dramatically increase the amount of SEO content published each day. Publishing Frequency and Content Length Trend Upwards Publishing frequency is a powerful growth lever, but for most of SEO’s history, the mechanical process of writing has been the bottleneck.

SEO 145

SEO Ad Frequency User-Generated Content Custom Publishing 145

Circle Studio

AUGUST 23, 2018

One of the key metrics to measuring the impact of your firm’s website is traffic. Building a powerful growth-focused website is a top-priority for B2B marketing and business development, and driving website traffic is a vital component of the process. Here are four fundamental ways to start driving more traffic to your firm’s website.

Traffic 99

Traffic Marketing Websites Case Studies Case Study 99

Top Rank Marketing

MARCH 25, 2024

The information B2B buyers seek out in making decisions, and the ways they search for it, remain very different from the standard B2C purchase. These specialized B2B techniques will ensure you’re targeting the right keywords, attracting relevant traffic and driving valuable outcomes with your SEO content. #1.

Top of Funnel 105

Top of Funnel SEO Long Tail Marketing B2B 105

CoSchedule

AUGUST 4, 2022

You can reach the traffic growth and increase your leads much faster – 2-3 months. By signing up, you agree to CoSchedule’s terms of service, end user agreement, and privacy policy ; you are 16 years or older; and you will receive information from CoSchedule from which you can opt out at any time. Your download should start shortly.

Traffic 62

Traffic Tactics Optimization Organization 62

Convince & Convert

DECEMBER 15, 2023

At the core of SEO is directing the audience towards the most relevant content, businesses, and individuals. To effectively promote your services, eCommerce or Shopify store , leveraging social media SEO strategies can significantly enhance your online visibility and attract more potential customers. Aim for three to five in each post.

Social Media 154

Social Media SEO Cost Per Click Media 154

Adobe Experience Cloud Blog

JUNE 9, 2017

We are now living in the Engagement Economy where buyers have more power than brands and expect personalized, relevant interactions at every touchpoint. Intent data is time-based, information collected about a person’s activities which tell you the topics they are showing interest in or researching. What is Intent Data?

Intent Data 134

Intent Data Lead Ranking Intent Relevance 134

Martech

MARCH 11, 2024

Scrub your first-party data More than ever, first-party data hygiene is crucial to ensure accuracy and relevance and maintain privacy compliance for all users. Data hygiene is more than just cleaning and organizing your customer data. Be proactive and put this into practice.

Cost per Acquisition 124

Cost per Acquisition Multi-Touch Attribution Data Hygiene Top of Funnel 124

ClearVoice

JUNE 22, 2022

Of course, you want to get site traffic that aligns with your SEO goals. Ignore it, and you just might herd thousands of irrelevant, low-quality traffic to your website. Without understanding search intent, it’s difficult to cash in on your SEO initiatives even if you generate heaps of organic traffic. Reduce bounce rate.

Keywords 52

Keywords Top of Funnel Marketing Analytics Tools Lead Scoring 52

Trade Press Services

APRIL 29, 2024

“Networking is all about building those relationships so that people can refer possible customers to you, or to make a purchasing decision on what products or services you offer,” Cotton says. Join relevant associations and networking groups. Attend and present at relevant conferences, trade shows, workshops, and summits.

B2B Thought Leadership 70

B2B Thought Leadership Thought Leadership Ad Building Peer-to-peer 70

Brandpoint

JULY 18, 2019

It’s no secret that video content is the name of the game when it comes to generating social media impressions, engagement and traffic. 90% of customers say video helps them make buying decisions and 64% say that seeing a video makes them more likely to buy. These metrics eventually yield results with lead generation and sales.

Social Media 114

Social Media Traffic Top of Funnel Video Marketing 114

Top Rank Marketing

JANUARY 24, 2024

Strategic SEO efforts lead to a sustainable and cost-efficient flow of organic traffic, bringing relevant people to your website or landing pages. These are the questions your future customers are asking; the problems they’re trying to solve.

Marketing AI 103

Marketing AI SEO Ad Building Marketing & Strategy 103

Optinmonster

DECEMBER 21, 2023

Drawing up a pre-launch marketing plan can help you attract customers to your brand-new business even before the actual launch day. Its goal is to get the potential customers excited about buying your product. They give potential customers a glimpse of what’s about to come and keep them waiting excitedly till the launch date.

Campaigns 87

Campaigns Ad Building Planning Paid Search Agency 87