Twitter tests e-commerce waters with new feature for in-app purchases
Martech
MARCH 14, 2022
A new Twitter feature would put the company in competition with social e-commerce giants like TikTok and Instagram. Called Twitter Shops, the experimental feature lets brands who create a shop can curate up to 50 items to include, which Twitter users can then buy via an in-app browser from the merchant’s website. .
Let's personalize your content