KoMarketing Associates

AUGUST 26, 2020

LinkedIn video content generates five times the engagement as image or text-based content and Live video on LinkedIn generates a whopping 24x more engagement. 87% of LinkedIn video marketers say it’s been an effective channel for them. Marketers prefer video for their lead generation goals over any other content format.

Linkedin 209

Linkedin Video Marketing B2B Marketing Marketing Strategy 209

markempa

AUGUST 29, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Social Networks 120

Social Networks Lead Generation Network Marketing B2B Marketing 120

KoMarketing Associates

SEPTEMBER 5, 2017

The CMO Survey Highlights and Insights Report”, published in February 2017, found that even though B2B CMO’s currently spend 10.5 percent of their marketing budget on social media, they expect to increase this percentage to 12.9 According to the 2017 Marketing Leadership Survey from TrackMaven, most marketers (71.1

Social Media 193

Social Media Marketing Budget B2B Thought Leadership Media 193

Optinmonster

AUGUST 2, 2023

Key takeaway: While social media marketing videos and explainer videos are undeniably at the forefront, the vast array of video styles adopted by businesses is truly impressive. The overall integration of video for internal processes and customer engagement is heartening to observe. Beyond Video Marketing.

Statistics 88

Statistics Video Marketing Planning Allocation 88

Valasys

JULY 24, 2019

Facebook changed its algorithm in January 2018, transforming the ways B2B marketers originally used to reach, engage with & grow their audiences. In a State of Social Media 2019 Report (published by buffer.com), it was found that about 93.7% of the businesses used Facebook. Source: outbrain.com).

Facebook 45

Facebook Cost Per Thousand Organization Top of Funnel 45

KoMarketing Associates

DECEMBER 2, 2020

LinkedIn has been an essential element of any B2B marketing strategy for some time, but it’s become even more essential in 2020 after the pandemic postponed so many in-person events and meetings. LinkedIn Company Pages are playing a larger and larger role in marketers’ social media strategies , too. Start publishing live.

Linkedin 157

Linkedin Paid Search Agency Features Companies 157

Zoominfo

DECEMBER 19, 2018

While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. For this reason, we recently published comprehensive lists of helpful YouTube channels for recruiters and YouTube channels for sales professionals. Elite Marketing Pro.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

SmartBug Media

NOVEMBER 11, 2019

The digital era has changed the way we do business, and it’s important for marketers to keep up with the demands of their prospects by building a well-oiled lead generation machine. How to Generate Leads With Your Digital Marketing. Use Content Marketing to Establish Thought Leadership.

Sales Management 94

Sales Management Lead Scoring Lead Ranking Sales Qualified Leads 94

KoMarketing Associates

SEPTEMBER 8, 2020

It offers opportunities for lead generation , sales, audience building, networking, and yes – recruitment. This is not a platform you’ll do well on if you just repost whatever you’ve just published on Facebook or Instagram. They’re about your clients, customers, or the next company that will hire you.

Linkedin 165

Linkedin B2B Marketing Ideal Customer Profiles B2B 165

Zoominfo

OCTOBER 5, 2021

While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. If you’re on the hunt for new marketing resources, look no further. So, if you’re interested in learning more about Facebook marketing, check out Jon’s YouTube channel!

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

seo.co

FEBRUARY 10, 2022

For most online marketers, success boils down to how much revenue your campaign generates. That revenue is tied to paying customers, and paying customers are just leads who made it through the sales funnel. You might get fewer leads overall, but your sales ratio will be much better.

Paid Content 97

Paid Content Top of Funnel Sales Qualified Leads Lead Ranking 97

Valasys

JULY 15, 2020

It involves researching, publishing, and producing valuable pieces of content to meet the bottom-line goals associated with your content strategy, and is a crucial aspect of every company’s online marketing game. Know Your Customers. Customer-centricity lies at the core of every marketing endeavor.

Top of Funnel 89

Top of Funnel Tips Marketing & Strategy B2B Thought Leadership 89

ClearVoice

MARCH 8, 2022

She also provides insight on creating online courses and selling those courses with help from webinars. Finally, she creates and hosts a podcast, ‘Online Marketing Made Easy.’ Cristina Jones , chief marketing and engagement officer, Salesforce.org. Mari Smith , entrepreneur.

Work Management 52

Work Management Paid Search Agency Content Marketing Planning 52

Optinmonster

DECEMBER 4, 2019

Content marketing is a necessary step in digital marketing best practices to set yourself apart from others. The goal is to use publication and promotion of content to increase lead generation and drive more organic traffic. Strengthens bonds with your customers. Helps with lead generation.

Paid Content 87

Paid Content Practices Top of Funnel Work Management 87

Online Marketing Institute

JULY 31, 2018

The Six Building Blocks of Digital Transformation -Optimizing Your Website for Voice Search & Position 0 -The Road Forward for Social Media Marketers – A New Reality -The Rise of the Algorithmic CMO See all Webinars ⟶ Newest Classes -Intro to Scrum -Are You Future Ready? Digital isnt all about generating new leads, however.

Advertising Agencies 52

Advertising Agencies Class Ideal Customer Profiles Privacy Policies 52

Huptech Web

SEPTEMBER 2, 2022

In the age of social media, where even a teenager has their own social media account, it has become important for brands to have an active presence on the social media platforms like Instagram, Facebook, Twitter, etc. The top brands are taking advantage of their social media presence to be in the eyes of their potential customers.

Social Media 52

Social Media Paid Content Paid Search Agency Social Marketing 52

KoMarketing Associates

JUNE 2, 2016

How can B2B marketers demonstrate that social media helps satisfy broader business objectives for lead generation and lead nurturing? The answer lies in a combination of performance benchmarks that connect the dots between discovery, acquisition, and quality lead generation. Social Attribution in Action.

Social Media 120

Social Media Budget Programs Media B2B 120

Optinmonster

JUNE 5, 2022

Are you curious about how to use geotargeting to reach more customers with your website content? There are many ways to use geotargeting online to boost your conversions: Offer free same-day delivery. Show international customers content in their preferred language. Reach More Customers. Display personalized ads.

Conversion 109

Conversion Click Rate Tagging Display 109

Outgrow

FEBRUARY 12, 2023

It devised a way to give personalization directly to the hands of the customer. And the ability to customize a Tesla really reduces the gap between the producer and the customer. They provide a simple and easy 5-step customization process. The last screen shows you an image of your customized Tesla car and the price.

Small Business Marketing 105

Small Business Marketing Promotion Cross-Selling Business 105

Mailmunch

MAY 13, 2021

Email Marketing has been one of the most valuable tools when it comes to online marketing since it began. It has been time-tested and has evolved and offered flexibility for various industries to lean on to meet their marketing objectives. This includes emails, social media posts, and blog publishing. MailerLite.

Marketing Automation Services 59

Marketing Automation Services Enterprise Management Work Management Marketing Management 59

KoMarketing Associates

AUGUST 19, 2013

SEO impact aside, recent statistics indicate Google Plus is on pace to overtake Facebook (the current leader) in social shares by 2016. per month, almost double that of Facebook (9.3%). As such, for B2B marketers specifically, activity on Google Plus could potentially have significant effects on lead acquisition and brand trust.

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

Valasys

DECEMBER 18, 2019

B2B marketing is a monolithic & ever-transcending field & thriving in a knowledge-based economy takes a lot of effort – particularly in terms of delivering the value with the help of content. Certainly, companies have a long way to go in terms of optimizing their customer experience management (CXM) thresholds.

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

KoMarketing Associates

JANUARY 13, 2021

Facebook for B2B marketers? Can’t you just do some advertising and publish some automated organic posts? Because while Facebook might have a reputation for not being for B2B marketers, nobody seems to have told B2B marketers that. But it’s time to evolve our thinking about how to use it as marketers.

Facebook 293

Facebook B2B Marketing Practices B2B 293

Sprout Social

SEPTEMBER 20, 2016

What if there was a powerful way to boost your Facebook marketing efforts? What if you could offer your followers gated content to encourage signups and generate leads all from within Facebook? You can do this and more with Facebook Lead Generation Ads. What Is Lead Generation?

Lead Generation 93

Lead Generation Facebook Paid Search Agency Ads 93

Writing on the Web

JUNE 29, 2010

“I get all my customers from referrals.&#. Others may have put up a crappy 1-4 page website and then wondered why it doesn’t bring in leads. To do marketing? To publish and distribute content online? To build an email marketing list? To record & publish audio? lead generation.

Ning 100

Ning Business Digg Buzz 100

The Lead Agency

JUNE 2, 2019

Understanding Social Media and the complex algorithms behind the programs is vital for marketers and business owners who want to succeed online. Facebook is the go-to for B2B businesses, with 89% of B2B companies using the channel to generate leads. Companies with complete information get 30% more weekly views.

Paid Content 48

Paid Content Linkedin Paid Search Agency B2B Marketing 48

Optinmonster

NOVEMBER 20, 2023

In this blog, we’ll share 9 real-life examples to help you come up with engaging promotional code ideas and generate more leads. Discount coupons have transitioned from the ancient days of newspaper advertising to today’s cut-throat world of online marketing.

Examples 57

Examples Urgency Marketing Loyalty Mobile Advertising 57

Sprout Social

JUNE 24, 2019

Project Bionic is a comprehensive social media marketing agency that helps its clients reach their KPIs faster, share their stories more effectively and earn more customers who care about their brands. Arkside offers unique opportunities and creativity to clients seeking cost-effective advertising with personal customer service.

Advertising Agencies 71

Advertising Agencies Paid Social Agency Paid Search Agency Ad Agencies 71

Outgrow

JANUARY 22, 2020

He encourages affiliate marketers to take risks - create campaigns, build sites, and find things on their own. He believes that affiliates who move forward will be the ones who understand the relationship between the affiliate, the advertiser, and the customer. Soon he shifted to affiliate marketing in order to avoid customer service.

Paid Search Agency 101

Paid Search Agency Advertising Agencies Outgrow Work Management 101

Go Beyond SEO

AUGUST 3, 2017

Here’s a blog post we published awhile back that covers blogging and sales , but a lot of the tenants are the same. When you post a blog it needs to be informative, helpful, have a CTA, be the proper length, etc, but most importantly it needs to think like a customer. . If you focus on bankruptcy Facebook is where you need to be.

Ideal Customer Profiles 94

Ideal Customer Profiles SEO Social Media Lead Scoring 94

SmartBug Media

MARCH 19, 2021

I doubt there are many marketers out there who don’t know who Seth Godin is, but in case you don’t, he’s a best-selling author, entrepreneur, and marketer who often writes and speaks about how messages and ideas spread in today’s busy world. Must-read articles: Publishers, curation and algorithms. Content Marketing Institute.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

KoMarketing Associates

DECEMBER 30, 2019

While experienced digital marketers saw this trend coming in the past few years, it was a reminder to evaluate current/future SEO and Paid strategies and how these complement each other. Reach more of the right customers with phrase match and broad match modifiers. 15 Essential Tips to Increase Your Organic Reach on Facebook .

Paid Content 31

Paid Content SERP CTR Paid Search Agency 31

Optinmonster

JANUARY 14, 2024

So, let’s dive in and explore these tools that promise to revolutionize your digital marketing strategy in 2024. Lead Generation Tools Here’s an overview of the top 5 digital marketing tools for lead generation , each designed to help businesses attract and capture leads more effectively: 6.

Marketing Automation Services 97

Marketing Automation Services Enterprise Management Work Management Marketing Management 97

Webbiquity

FEBRUARY 2, 2011

Get the answers to these questions and more here in some of the best guides to content marketing of the past year. Content Marketing Strategy and Tactics. 10 Tips For Content Marketing Success by TopRank Online Marketing Blog. 7 “Rs&# for B2B Marketing Content Planning by Customer Think.

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

Optinmonster

NOVEMBER 9, 2021

With powerful targeting features, websites are now able to show offers that the customer would be interested in. Reduce Cart Abandonment : Provide incentives to buy at a critical moment in the customer journey. Don’t let your popups be generic. But tools like OptinMonster changed that. And so much more.

Examples 131

Examples Top of Funnel Eye-Tracking Intent 131

Hubspot

DECEMBER 11, 2018

What is affiliate marketing? Affiliate marketing is a performance-based marketing tactic in which a retailer, typically an online one, rewards a website with a commission for each customer referred via the website’s promotional activities. An affiliate, also known as a publisher, can be an individual or a company.

Paid Content 76

Paid Content Work Management Planning Marketing Management 76

Industrial Marketing Today

JUNE 12, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Websites: To Publish Prices, Or Not To Publish…That Is The Question by Achinta Mitra on June 12, 2010 in Industrial Marketing Strategies , Sales Strategies , Website Design & Development Do you show prices on your B2B website?

Sales Management 60

Sales Management Pricing Price Marketing Websites 60