The Marketing Blender

NOVEMBER 25, 2019

How to optimize your LinkedIn profile for B2B success. 10 tips and best practices to optimize your LinkedIn profile for B2B sales. LinkedIn is not just for people looking for a new job and recruiters looking to poach talent. It’s also a great way to be discovered by (and build trust with) your prospective customers.

Ideal Customer Profiles 52

Ideal Customer Profiles Profiling Linkedin Optimization 52

Martech Advisor

SEPTEMBER 17, 2019

Brave Software, the privacy-focused, open-source Brave browser company, has filed a complaint against Google for finding a way to “circumvent” the adherence to EU’s strict General Data Protection Regulation (GDPR) laws on Sep. customer's data? Our complaint is not just about Google, it is about the whole industry.

First-Mover Advantage 81

First-Mover Advantage Google Privacy Mobile Advertising 81

Sprout Social

APRIL 25, 2024

If they had more time, they’d spend it responding to customers and planning strategic initiatives. Social media strategy templates A documented social media strategy sets the foundation for more consistent messaging, branding and reach over time. When you’re already spread thin, every minute counts. Download the template 5.

Social Media 102

Social Media Template Work Management Marketing Management 102

Trade Press Services

JANUARY 15, 2024

With 77 percent of businesses using social media to reach their customers and more than 90 percent of users following at least one brand on social media, marketers cannot underestimate the importance of social media marketing. customer service, lead generation, engagement, sharing thought leadership, etc.)? What are your goals (e.g.

Social Media 73

Social Media B2B Thought Leadership Media B2B 73

Optinmonster

OCTOBER 29, 2023

General Blogging Statistics 70 million new posts are published on WordPress each month. 44% of bloggers publish new content between three to six times monthly. 65% of content marketers say they have a documented content strategy. Only 6% of bloggers publish the majority of their original content as guest posts.

Statistics 94

Statistics Paid Content Stats Blogger 94

Unbounce

AUGUST 4, 2020

We still have very little insight into how Google Ads, Microsoft Advertising (formerly Bing Ads), and the social media advertising platforms calculate and use Quality Score. Landing pages are often a customer’s first interaction with a brand and set the stage for the relationship going forward. Google Ads – Quality Score.

Landing Pages 145

Landing Pages Lead Scoring Lead Ranking Paid Search Agency 145

KoMarketing Associates

OCTOBER 4, 2016

For B2B marketers, this means building content marketing assets that support the entire sales funnel, from discovery to customer experience. Third Party Referral Analysis via Google Analytics. LinkedIn Group Participation. Relationship Development Across Targeted Publisher Sites. Blogger Outreach & Communications.

B2B Marketing 234

B2B Marketing Effectiveness Top of Funnel Content Marketing 234

Marketing Insider Group

SEPTEMBER 25, 2020

To establish your place as a thought leader and trustworthy authority in your industry, you need to publish original, high-level content. They should help your clients, customers, or peers to overcome challenges they may be facing, or make their life better in some way. But writing effective thought leadership content is no easy task.

Thought Leadership 200

Thought Leadership Peer-to-peer Effectiveness Marketing Agencies 2 200

SocialPilot

JANUARY 21, 2024

A lot of people who were our potential customers but hadn’t heard about us before were introduced to us. SocialPIlot’s LinkedIn page also saw a drastic engagement rise of 7%, and the impression grew to 25,000 in the week Luke posted. Define Your Campaign Goals I always start by documenting the goals I want to achieve.

Social Media 96

Social Media Media Paid Search Agency Marketing Budget Creation 96

Anyword

JANUARY 21, 2022

Creating engaging content that your customers want to read and share builds a brand’s reputation and boost conversion or leads. Simply enter a website URL or keyword into Buzzsumo’s search bar and it will quickly provide you with related topics that are trending across Facebook, Twitter, Google+ and LinkedIn. But that’s not all.

Budget Programs 98

Budget Programs Tools Content Marketing Planning 98

Tomorrow People

OCTOBER 3, 2017

Cast your mind back to those hazy days, when Greece was bailed out, the Arab Spring erupted, and Wikileaks released over 300,000 classified documents onto the internet. You need to understand your ideal customer for each piece of content. Remember: don’t be a slave to Google. Google is smarter than ever. Remember 2010?

Advertising Agencies 239

Advertising Agencies Paid Search Agency Ad Agencies Content Marketing 239

Parse.ly

SEPTEMBER 26, 2022

Web analytics tools can help you find the answer to nearly any question you have about your website or customers. Customer analytics tools. Google Analytics — the most popular web analytics tool. Many businesses start with Google Analytics. In fact, we see the majority of our customers using Parse.ly

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

Sprout Social

JANUARY 31, 2024

This includes how often you publish videos, respond to comments and engage with other YouTube accounts. Google tells us that “Impressions are counted if the thumbnail is shown for more than 1 second and at least 50% of the thumbnail is visible on the screen.” Here is a strong list for starters: Account activity.

Youtube 92

Youtube Work Management Social Networks Eye-Tracking 92

ConvertKit

JUNE 21, 2021

We’ll teach you how to launch your product to get more customers and sales, even if you don’t have a big audience. With ConvertKit’s templates, you can customize fonts, colors, text, and imagery (we have a database of free images from Unsplash to choose from or upload your own!). Talk with potential customers to validate your idea.

Paid Content 142

Paid Content Product Landing Pages Top of Funnel 142

ClearVoice

JANUARY 30, 2019

In the survey, a little under 15 percent of brands say they don’t publish any video content on social media — down more than 10 percent from the 25 percent who answered they didn’t publish any video content in the 2018 survey. Approximately 13 percent of these respondents say they publish video content daily.

Social Media 76

Social Media Media Youtube Custom Publishing 76

Tiecas

FEBRUARY 5, 2024

We can increase visibility and attract potential customers by optimizing our digital presence and delivering relevant content to our target audience. Building Brand Awareness : Building brand awareness is crucial for small to mid-sized manufacturing companies looking to expand their customer base.

Top of Funnel 104

Top of Funnel Lead Generation Advertising Agencies Lead Scoring 104

KoMarketing Associates

FEBRUARY 24, 2015

The only recommendation no longer relevant was Google Base, because it is retired and no longer an option. That said, Google Shopping, which is what Google Base was ultimately merged into, is still alive and strong as an option for B2B e-commerce advertisers in particular. Google Product Listings.

Search Marketing 120

Search Marketing Work Management Marketing Management Tactics 120

Webbiquity

MAY 17, 2016

Google Review Count: 1,190,000. Google Review Count: 715,000. Pricing: $9 to $24 per month, plus custom pricing for enterprises. Google Review Count: 57,800. Pricing: free to $59 per month, plus custom pricing for enterprises. Google Review Count: 30,700. 1) Google Scholar. 3) Bubbl.us. 4) CoSchedule.

Planning 145

Planning Research Tools Best Practices 145

ClearVoice

SEPTEMBER 4, 2020

A full 15 percent of the searches Google sees every day are searches the company has never seen before. More than 80 percent of potential customers prefer to use smartphones for local search. A full 61 percent of smartphone users want ads customized to their current location. statcounter.com ). Brandify ). Search Engine Watch ).

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

Webbiquity

JUNE 14, 2016

Google Review Count: 2,210,000. Google Review Count: 913,000. Google Review Count: 183,000. Scrivener is a word processor and project management tool that stays with you from the first idea through collecting research, organizing content, and creating the document structure all the way through to the final draft.

Tools 100

Tools Lead Scoring Lead Ranking Best Practices 100

SalesIntel

JANUARY 21, 2022

Intent data is a set of behavioral and search signals to help marketers and sales professionals understand potential customers’ likelihood to purchase a product or service. Personalization is the key to engaging and converting your lead into a paying customer. What is Intent Data in a Nutshell? All your efforts ended in vain. .

Intent Data 98

Intent Data Sales Cycle Lead Ranking Lead Scoring 98

Marketing Insider Group

JANUARY 15, 2015

But they often fail to document what they are trying to achieve, how they will get it done, and what measures will prove success. Backed by research and our own customer engagements, I covered. Backed by research and our own customer engagements, I covered. The 6 factors to content marketing success: Document content strategy.

Planning 100

Planning Marketing & Strategy Marketing Strategy Webinar Metrics 100

SnapApp

JANUARY 3, 2018

When you mention a person or company in your content, reach out to them after you’ve published that content and let them know you’ve mentioned them. Find opportunities via Google Search by typing in your target market plus “become a contributor.” Look at LinkedIn groups or find individual writers you like and reach out. . .

Work Management 74

Work Management Tips Product Marketing Management 74

Learn from the Pros

MARCH 21, 2024

Enhanced Personalization – First-party data helps you understand customers’ preferences and needs way more than third-party data. Improved Customer Retention – First-party data can create more personalized experiences that enhance customer loyalty and retention rates.

Multi-Touch Attribution 52

Multi-Touch Attribution Marketing Automation Services B2B Marketing Marketing Strategy 52

Sprout Social

JUNE 15, 2020

In reality, businesses outside the EU attempting to gather visitor data or sell goods and services to customers within the EU are still subject to the law. Likewise, these extra steps make it more difficult to market via social media to those who are most likely to become customers (think: people who’ve visited your website).

Social Media 130

Social Media Social Marketing Privacy Policies Media 130

Content Marketing Institute

SEPTEMBER 3, 2018

Editor’s note: You may have missed the original post when we published it several years ago. Then, create a spreadsheet that documents and tracks the following: Your marketing goals. HANDPICKED RELATED CONTENT: Simple Tips for Sleuthing Your Site Performance Using Google Analytics. cmcphillips Click To Tweet. Click to enlarge.

Webinar Metrics 107

Webinar Metrics Peer-to-peer Effectiveness Content Marketing 107

Leadspace

FEBRUARY 19, 2018

But the changing demographics of B2B customers, as well as the increasingly digital landscape, have affected how customers buy, where they go to buy, and how brands interact with them when selling. For example, data from Google shows that B2B buyers conduct an average of 12 searches before they visit a company’s website.

Lead Generation 99

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 99

Hinge Marketing

DECEMBER 11, 2019

According to a major study by Google, Gartner and Motista , B2B buyers are more emotionally connected to the brands they purchase than B2C consumers. Contrast that with a majority of B2B brands had emotional connections with more than 50% of their customers. Publishing & Promotion — Where will the report live on your website?

Marketing Budget 117

Marketing Budget Top of Funnel Work Management Research 117

ClearVoice

AUGUST 29, 2022

Does your content contain all the keywords you would want customers to use when looking for solutions to their problems? Make sure to also add reviews, and definitions, optimize your content for Google snippets and use other SEO best practices to improve your search rankings over time. Use a content calendar. Regularly update.

Marketing Budget Creation 52

Marketing Budget Creation Tips Marketing Attribution Marketing Budget 52

SnapApp

MARCH 6, 2017

Find opportunities via Google Search by typing in your target market plus “become a contributor.” Publish your content on a.com domain as often as possible for the best results. Republish your older blog posts on Medium and/or LinkedIn to breathe new life into the content. . . Social posts with images get more clicks.

Tips 67

Tips Work Management Marketing Analytics Tools Marketing Management 67

Marketing Insider Group

JANUARY 28, 2015

We know that the most effective content marketers have a documented content marketing strategy that defines the mission statement, the target audience, and the value your effort will bring to both your audience and your business. Stuff that you would read or would be proud to tell your mom that you’re publishing!

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

Martech Advisor

NOVEMBER 12, 2019

Examples of case studies from Google to inspire you. When it comes to purchasing a product or service, your customers are always looking for past reviews and proven outcomes before making a decision. You can go into the specifics of your offerings, aligning every detail to the customer’s challenges.

Case Study 55

Case Study Case Studies Studies Top of Funnel 55

Parse.ly

APRIL 6, 2020

Web analytics tools can help you find the answer to nearly any question you have about your website or customers. Customer analytics tools. Google Analytics — the most popular web analytics tool. Many businesses start with Google Analytics. When do you need more than Google Analytics? Enter web analytics tools.

Marketing Analytics Tools 72

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 72

Marketing Insider Group

JUNE 20, 2013

Our customers are looking for valuable and helpful information , not hype. Many B2B Marketers are becoming publishers and using the fine art of storytelling to attract and retain customers. We need someone to be a “custodian of the customer interest.” How To Get A Documented Content Strategy?

Organization 100

Organization B2B Thought Leadership Video Marketing Thought Leadership 100

Martech Advisor

MARCH 17, 2020

You may have some extra time to ideate, to think about your customers and to understand what success looks like in this new paradigm. Paula Hansen , Chief Revenue Officer, SAP Customer Experience. Build positivity and morale: In the team and with clients and customers. Carrie Landers , Publisher Operations Manager, Freestar.

Work Management 141

Work Management Tips Paid Search Agency Marketing Management 141

Marketing Insider Group

SEPTEMBER 25, 2012

And this is causing battle for customer attention between brands, agencies and publishers. Our kids will see every memory documented and stored in the cloud. So how do brands, agencies and publishers reach the audiences of today and tomorrow? Traditional publishers are struggling as well.

Paid Search Agency 100

Paid Search Agency Companies Banner Ads Content 100

DivvyHQ

APRIL 4, 2018

Content Strategy: Most companies do not have a documented content strategy. Content Planning, Publishing, and Promotion: Your workflow can be smoother than a hover-board ride if you follow these tips for a seamless and effective process. “The Focus on the customer. Avinash Kaushik – Digital Marketing Evangelist, Google.

Interactive Marketing 81

Interactive Marketing Planning Content Marketing Content 81