Scoop.it

JULY 13, 2023

Thought Leadership, combined with content curation, is used to deliver unique opinions and viewpoints by subject matter experts to inform, educate, entertain, and impart wisdom to others. It was considered more effective compared to traditional advertisement or product marketing and has created a buzz in the industry.

Thought Leadership 72

Thought Leadership Curation Ad Building Lead Scoring 72

Webbiquity

MAY 9, 2023

Goal-setting is the foundation of any successful social media (or any other type of) marketing campaign. Having clarity on marketing goals is an important first step, but creating a realistic plan for achieving them is essential. These are among the key questions for marketers to ask when determining how best to reach their goals.

Social Media 315

Social Media Social Marketing Planning Tips 315

Webbiquity

FEBRUARY 27, 2018

Though it’s dangerous to assume anything about leadership in the social networking space (Facebook overtook MySpace as the biggest social network less than a decade ago , after all), the landscape does seem to have matured and stabilized somewhat at this point. It seems each network has established its unique place (e.g.,

Social Networks 296

Social Networks Stats Network Marketing Linkedin 296

Marketing Insider Group

JULY 3, 2023

Test the features in popular marketing software and sites, such as Buzzsumo, Ahrefs, and Trends.co, to discover fresh subjects for content. You can adjust your settings for Twitter and YouTube to see what interests people in other locations. Also, make sure you use Google Trends alongside other marketing tools. Image Source 2.

Trends 256

Trends Marketing AI Lead Scoring Lead Ranking 256

Sword and the Script | B2B

APRIL 19, 2022

A survey of 2,500 journalists finds Twitter is still their favorite social media network – here are time tested PR tips for B2B to earn some traction on the platform. There are things brands can do if PR is important to them: turn your Twitter handle over to a capable PR person and let them get to work.

PR 69

PR Twitter Brand Identity Branding 69

Avitage

JUNE 19, 2012

I opened and read email, a few blogs and checked out Twitter streams. An article about recent research results on content marketing spend caught my eye. Then my brain fired off a content marketing principle: acquire. ” So I saved it to the research/graphics folder on our network. My day started like most days.

Curation 120

Curation Practices Content Network Marketing 120

Webbiquity

AUGUST 27, 2013

There’s no question that B2B marketers have embraced social media. According to recent research , more than 80% of b2b marketers now use the “big 3″ social networks—LinkedIn, Twitter and Facebook—to distribute content. And if so, which social networks are most productive?

Social Networks 100

Social Networks Network Marketing Social Marketing B2B Marketing 100

Unbounce

DECEMBER 1, 2021

A mobile ad platform is a network where you can publish digital ads that display on mobile websites and apps. The platform manages ads on Google Search results, websites and apps that use the Google ad network, and YouTube. market share for mobile search , and the Google Display Network reaches 90% of worldwide internet users.

Mobile Marketing 139

Mobile Marketing Cost Per Thousand Cost Per Click Marketing Strategy 139

ClearVoice

NOVEMBER 16, 2022

Following the top content marketing influencers is like signing up for the best online training program. You get first dibs on in-depth tutorials, ultimate guides, and exciting updates on what leading enterprise marketing professionals are currently working on. Sometimes, you even learn how successful marketers spend their free time.

Content Marketing 98

Content Marketing Content Social Media Marketing & Strategy 98

Webbiquity

MARCH 15, 2018

Every business has its own set of goals when it comes to social media marketing, so it makes sense that they’d use different tools based on those objectives. What are your goals from social media marketing? What are you goals from social media marketing? What is the right social media scheduling tool for your business?

Social Media 324

Social Media Tools Media Work Management 324

EveryoneSocial

OCTOBER 19, 2022

Jobs was speaking to product marketing, but as Maasa Walker exemplifies in this episode of Social At Scale recruiters and employer brand strategists also set themselves apart with storytelling. What lands on Twitter might receive crickets on LinkedIn. This is another way of saying the familiar idiom: read the room. Learn more here.

Personalization 98

Personalization Brand Identity Branding Storytelling 98

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. But thankfully, marketing isn’t a lonely ride. There are several internet marketing experts and online marketing professionals who have thrived in the recent times. Social Media Marketing + Michael A. Are you ready? Let’s begin!

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Zoominfo

JUNE 10, 2022

Inside the ZoomInfo platform, we carefully curate actionable insights sourced through web crawlers, automated surveys, and our in-house research team. Square has entered into an agreement to acquire GoParrot, a digital ordering and marketing platform for restaurants. The integration makes e-commerce more accessible and shareable.

Zoominfo 130

Zoominfo Advertising Agencies Amazon Work Management 130

Sprout Social

JUNE 30, 2021

Social media marketing seems to get more complex by the day as platforms add more features and more ways for businesses to reach their audience. While feeds are carefully curated, social media stories tend to be more spontaneous. This makes it a great way to ‘skip the line’ of the curated algorithm on many networks.

Social Media 134

Social Media Media Curation Twitter 134

TrustRadius Marketing

MARCH 2, 2022

A good social media marketing tool can help you quickly make strong social media content. Your Small Business’s Social Media Marketing Strategy. Marketing professionals at small businesses wear many hats and are often unable to give all their attention to social media. Enter, social media marketing software.

Small Business Marketing 98

Small Business Marketing Social Media Social Marketing Tools 98

Brandwatch Marketing

OCTOBER 3, 2022

Influencer marketing is the process of marketing to individuals as opposed to your target market as a whole. Brands are using influencer marketing to expand their reach and increase the likelihood of resonating with their target audience. We’ve written an in-depth guide on the why and how of influencer marketing.

Tools 86

Tools Blogger Demographics Social Media 86

Onalytica B2B

DECEMBER 8, 2016

Effective influencer marketing starts with identifying relevant influencers for your brand. Onalytica’s new Discovery platform mines over 200 billion posts a year into a curated database of over 150K global social media influencers, including data from Twitter, Blogs, Instagram, YouTube, Facebook, LinkedIn Profile Links + Demographic Data.

Curation 192

Curation Ideal Customer Profiles Demographics Validation 192

Webbiquity

DECEMBER 13, 2018

When harnessed to its full potential, it’s surprising how powerful LinkedIn can be as a marketing tool. ” But just because LinkedIn is a professional network certainly doesn’t mean you can’t also have a bit of fun with it. Guest post by Stuart Cooke. Update your profile image and banner.

Linkedin 218

Linkedin Paid Search Agency Companies Banners 218

Buffer

JANUARY 23, 2023

Choosing to prioritize the right social networks for your goals Jack Appleby is a social strategist, writer, and marketer who has developed his own personal brand through his Twitter account specifically. But this year, the writer will be shifting his focus from Twitter to LinkedIn.

Small Business Marketing 123

Small Business Marketing Social Media Media Marketing & Strategy 123

Sprout Social

JULY 12, 2016

Twitter chats are a great way to gain exposure, grow your following and engage with your audience. Jumping into a Twitter chat can be a little intimidating and challenging at first. Why Twitter Chats? One of the biggest challenges for businesses on Twitter is building an active following. Hosting a Twitter Chat.

Twitter 95

Twitter Communities Network Marketing Tips 95

Sprout Social

NOVEMBER 16, 2016

Twitter is an integral part of social media marketing these days. Almost every business, big and small, is on Twitter. It’s the perfect network for connecting to customers in real time and building connections. Unfortunately Twitter traffic has become more difficult to come by over the past few years.

Twitter 99

Twitter Traffic Ad Building Tips 99

Sprout Social

FEBRUARY 6, 2023

Here’s an example of an interactive bio from Semrush’s Twitter account : Lead generation Social has features dedicated to generating leads, like mobile-optimized ads that capture customers details while offering a lead magnet. Use the analytics feature to tailor your social media marketing strategy and prove ROI.

Social Media 97

Social Media Features Media Curation 97

Sprout Social

APRIL 18, 2022

This premise is essentially the case for the growing number of vertical networks that are taking off online. Vertical social networks aren’t overnight sensations. Understanding what these niche social media platforms say about the future of social media as a whole can help marketers stay ahead of the trend curve.

Verticals 98

Verticals Social Media Media Social Networks 98

Convince & Convert

JULY 24, 2019

From a marketing perspective, there is no such thing as “social media.” For example, a study by CoSchedule found that the “optimal” number of daily posts on Twitter (your mileage may vary) is 15, but just one to two posts per day on Instagram and Facebook are the sweet spot.

Social Media 156

Social Media Media Marketing & Strategy Television marketing 156

Spiralytics

FEBRUARY 7, 2024

Sounds like a marketer’s dream, right? For example, if you publish a blog on your website, you may use a social media team to disseminate this content across social networks. Today, these can be several, such as Instagram, Facebook, X (formerly Twitter), TikTok, and others. Here are some of the top platforms: 1.

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

Convince & Convert

OCTOBER 22, 2021

By tapping into a daily habit that already exists, you can create social advocacy and amplify your marketing efforts. Collect and share testimonials from sales representatives who have seen an increase in revenue by sharing curated content. Who has had success at positioning themselves as thought leaders within the marketplace?

Social Media 126

Social Media Customer Surveys Eye-Tracking Opt-out 126

Sprout Social

AUGUST 26, 2021

As marketers, it’s our job to know our target audience’s needs and preferences. It’s why we conduct market research every year to better understand what our customers want and uncover new business opportunities. But sometimes market research alone isn’t enough, especially when consumer preferences can change overnight.

Social Media 143

Social Media Research Social Marketing Media 143

Buffer

JUNE 16, 2022

Folks on Twitter are typically ahead of the curve, always knowing about trends ahead of everyone else while LinkedIn is the professional growth platform for the serious-minded. Many professionals feel that unless they are employed in digital marketing, their online persona has little value to their career.

Social Media 129

Social Media Peer-to-peer Media Ad Building 129

Sprout Social

AUGUST 5, 2020

This means learning about their strengths and weaknesses–both in business and marketing–and understanding how your audience perceives them. Since each network is unique, start by looking at content across each individual social network. And in order to beat them, you need to understand them.

Analysis 138

Analysis Marketing & Strategy Advertising Benchmark Comparison 138

ClearVoice

JUNE 17, 2021

Growth rates, advertising reach, click-through rates (CTRs), and usage trends for each platform, both over time and in current data snapshots, can make a big difference in your marketing and paid ad campaigns. Ultimately, your ROI for social media marketing depends on how hard you have to work for that engagement. Pinterest: 31%.

Paid Content 105

Paid Content Social Media Statistics Social Marketing 105

Oktopost

FEBRUARY 19, 2024

Last year, the return of office culture, recession fears, and AI’s rise transformed B2B marketing. The Insights We’ve Uncovered: Is LinkedIn still the best network for your employee advocacy program? Is LinkedIn Still the Best Network for Your Employee Advocacy Program? This is where employee advocacy comes in.

Trends 71

Trends Practices B2B Thought Leadership Best Practices 71

Convince & Convert

DECEMBER 13, 2023

While there’s no foolproof recipe for turning all your videos into viral pieces, experienced video marketing companies regularly use some simple techniques that can help you as well to connect with your audience on a more consistent basis. But what’s the fuss all about?

Social Media 154

Social Media Video Marketing Media Eye-Tracking 154

Scoop.it

JANUARY 11, 2024

Only with a strategy to build the brand across all channels can marketers create brand authority. Establish credibility and expertise Your customers are saturated with information and marketing messages, so how can you stand out in the crowd? When your messaging is split across several marketing channels, it can get out of sync.

Work Management 78

Work Management Marketing Management Brand Identity Branding 78

DrumUp

JULY 16, 2019

Native video is certainly a large part of social media marketing. Native video works differently on each of the four main social networks: However, not all businesses know the ups, downs, benefits, and examples of how native video can greatly influence one’s social media following.

Video Marketing 87

Video Marketing Twitter Linkedin Social Networks 87

Content Standard

DECEMBER 27, 2018

This past year has been an exceptionally tumultuous one for social media networks, even for an ever-changing industry. As we wrap up the year, let’s take a look back at what has changed in social media in 2018 and how it will impact social media marketing strategy building in 2019. Image attribution: Artem Bali.

Social Media 111

Social Media Social Marketing Media Planning 111

Convince & Convert

MARCH 8, 2017

From a marketing perspective, there is no such thing as “social media.” For example, a recent study by CoSchedule found that the “optimal” number of daily posts on Twitter (your mileage may vary) is 15, but just one to two posts per day on Instagram and Facebook are the sweet spot.

Television marketing 165

Television marketing Social Media Media Marketing & Strategy 165

Industrial Marketing Today

JULY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? Heck, even MS Word kept flagging curation as a misspelled word. So curated content is not something new. What is content curation? I hit the mother lode!

Curation 60

Curation RSS Web 2.0 Content Marketing 60