Hubspot

DECEMBER 14, 2017

Finally, add a compelling photo, and you’re good to go. Make your Facebook page an extension of the culture and traditions surrounding your location. Build hype for an event your company is hosting using a Facebook live video, or showcase company culture with a group photo at the next conference you attend.

Facebook 78

Facebook Tactics Marketing & Strategy Marketing Strategy 78

KoMarketing Associates

MAY 23, 2017

Share photos of events, products, clients, office initiatives, puppies, animals dressed in funny costumes, etc. Use video on Twitter to go over sales question and answer sessions, webcast or webinars, display company culture and more.

Twitter 156

Twitter B2B Marketing B2B Paid Search Agency 156

Lattice

JANUARY 25, 2016

In addition to open bar and food, we also had a fun photo booth where everyone could get silly and loosen up. Special credit to Heather Foeh, Lattice’s former head of culture and customer advocacy. We also had an icebreaker game that encouraged employees to meet people and ask them questions in order to win.

Paid Search Agency 100

Paid Search Agency Companies Planning Amazon 100

Bluetext

AUGUST 2, 2023

Or at least that’s how the recent social media and pop culture landscape has seemed. Ultimately users that signed up were notified when full videos were released, and when and where the event booth could be experienced. As of July 2023, we’re all Barbie girls living in a Barbie world.

B2B Marketing 26

B2B Marketing B2B Marketing & Strategy Social Media 26

Kapost

APRIL 19, 2017

Get energized about the sessions you attend by taking furious notes and jotting down major takeaways, blog ideas, strategy proposals, and taking photos of the presentation. Speaking of awesome swag, stop by booth G125 to meet some amazing Kaposters and put your name in to win a solar powered charger. When: April 23, 5:00-7:00 pm.

Marketo 48

Marketo Account Based Marketing B2B Thought Leadership ABM 48

Online Marketing Institute

DECEMBER 23, 2010

For example, if you sell software licenses, you could offer a 20% discount on the annual fee for people who enter the promotion code at an upcoming webinar or bring the coupon to your booth at a conference. Include photos or even a short video. So no matter how serious your product is, inject some humor and levity into your page.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

B2B Marketing Exchange

NOVEMBER 15, 2023

Short-Form Content Stord In 2022, Stord leveraged its untraditional personality for a series of announcement videos, incorporating pop culture and meme culture elements to make their significant news engaging and shareable.

Digital Asset Management 52

Digital Asset Management Account Based Marketing B2B Thought Leadership Advertising Agencies 52

Vidyard

NOVEMBER 3, 2015

Personalized video engages viewers on a one to one level by including personal details like a viewer’s name, company name, job title, company logo, LinkedIn photo, and so much more. Fun culture videos : Our holiday video last year showed a gift being passed around the office, and it was revealed that the viewer’s name was on the package.

Top of Funnel 50

Top of Funnel Video Marketing Personalization Paid Search Agency 50

Outbrain

DECEMBER 8, 2022

The airline set up a video booth of Santa at the airport, asking people boarding a particular flight what they want for Christmas. Storytelling takeaway: Cultural references are a great way to make your video ad part of a bigger, richer story. Back to the idea of cultural references. And what does he do next?

Storytelling 26

Storytelling Paid Search Agency Advertising Agencies Amazon 26

Single Grain

AUGUST 23, 2019

On their Instagram account , they share pictures of their own lives along with photos of celebrities wearing their jewelry. 3) BACARDÍ – Celebrate Your Culture Through Music. Key Takeaway: Create a niche video featuring the culture of your target audience. BACARDÍ is the largest spirits company in the world. Dive Deeper:

Storytelling 111

Storytelling Examples Campaigns Top of Funnel 111

Lake One

MAY 7, 2019

The professionals involved have great stories to tell whether they’re about exciting industry innovations, successes throughout projects, or admirable firm culture. On Twitter, a video Tweet is 6x more likely to be retweeted than a photo Tweet. This can create interest and draw people already at the show to your booth.

Social Media 40

Social Media Paid Search Agency Social Marketing Advertising Agencies 40

PureB2B

APRIL 29, 2022

One popular method is to jump on trending topics within popular culture, adapting memes and GIFs to suit your industry and business. For example, make the most of that meticulously chosen swag at your next in-person event by running a contest that encourages your booth visitors to snap a photo with their new merch.

B2B Marketing 62

B2B Marketing B2B Paid Search Agency Word of Mouth 62

SpotMe Blog

MAY 4, 2021

Photo streams sharing the unique surroundings of attendees at home. These boxes will make great shareable photos for social media. With a constant stream of quick sessions ranging from technology and digital media to culture, music, and politics, Collision believes in the simple power of bringing everyone together.

Conference 52

Conference Marketing AI Marketing Automation Services Work Management 52

Conductor

OCTOBER 14, 2019

People have these amazing stories of being caught in a natural disaster, or a hurricane, or a fire, or a flood, and these people lose information that is either critical to their business or their lives — you know, photo albums of their grandchildren. We were talking about it at our booths. ” And we went to this conference.

Paid Content 15

Paid Content Paid Search Agency Advertising Agencies Work Management 15

Convince & Convert

SEPTEMBER 21, 2010

Too often we see social media strategies that involve putting photos into Flickr, videos into YouTube or the creation of a Facebook application and then never revisiting the environment to engage with the communities around this content. SMM can: 1) Disintegrate a strong internal corporate culture by giving individuals too much power.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

SnapApp

JUNE 2, 2017

Make a seasonal quiz around a very popular cultural event (e.g. Host a photo or graphic contest on an industry-specific topic within your customer pool. The broad value exchange will apply to all attendees and they’ll remember your brand when it comes to booth visits. . Create an interactive quiz for booth activity.

Interactive Marketing 101

Interactive Marketing Top of Funnel Webinar Metrics Sales Management 101

KoMarketing Associates

JANUARY 11, 2018

When most B2B marketers think of Instagram, they may think of teenagers or millennials who are using it to post photos about their lives and what they are into. The current Instagram API still requires manually posting of an Instagram photo, but apps like Buffer can remind you when to publish through a mobile push notification.

Paid Search Agency 252

Paid Search Agency Companies B2B Broadcasting 252

Outbrain

DECEMBER 8, 2019

Navigate through four chapters (some with sound effects) for personal stories from Airbnb hosts, historical facts, old photos, and documents for a journey back in time. A simple idea, but fun and effective and perfectly suited – considering the cultural context and auditory and visual payoff of a 35-second video – for a YouTube campaign.

Paid Search Agency 54

Paid Search Agency Examples Ads Advertising Agencies 54

Hubspot

OCTOBER 28, 2019

To win a Clio , advertisers must create a campaign that "pushes boundaries, permeates pop culture, and establishes a new precedent around the globe." A few years ago, when launching its Photo app , Google set up a pop-up food truck in Austin, Texas where they'd give people cupcakes in exchange for photos taken on with the app.

Paid Content 57

Paid Content Campaigns Planning Paid Search Agency 57

Circle Studio

APRIL 25, 2019

Your blog isn’t a place to discuss your latest project win, share philanthropic contributions, spotlight employees or show photos from your latest company event. Consider adding a photo of the client or employee to bring their words to life. Context is crucial to the impact of a testimonial. Notice I didn’t mention “project profiles.”

Features 104

Features Marketing Websites Marketing Automation Services Ideal Customer Profiles 104

Hubspot

APRIL 19, 2017

There are dozens of rooms, booths with vendors trying to sell you their product, and a lot of people walking around. It aligns perfectly with the culture and popularity of on-demand services, such as: Lyft: on-demand car rides. They started by videotaping trade show exhibitors booths and attaching the video to HTML floor maps.

Conference 69

Conference Lead Generation Work Management Marketing Management 69

Convince & Convert

AUGUST 3, 2010

If the standard unit of publication becomes something other than the page, but rather smaller social objects like status updates and photos being published and ranked in real-time, Google’s role in that equation is diminished. link] The Booth Company I think that Facebook augments a website instead of detracting from it.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

If the standard unit of publication becomes something other than the page, but rather smaller social objects like status updates and photos being published and ranked in real-time, Google’s role in that equation is diminished. link] The Booth Company I think that Facebook augments a website instead of detracting from it.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Convince & Convert

SEPTEMBER 21, 2010

Smart phone-toting attendees could snap a photo of each others’ code, and instantly follow one another within the my.SXSW social network. I went around the trade show on 3 different occassions, stopped at several booths, and it was simply on par with the trade show monkeys. Largely, it didn’t happen. See you next year.

Social Media 126

Social Media Media Paid Content Conference 126

Hubspot

APRIL 20, 2015

and they bring a more established culture of recreational marijuana use with them. Although, as you can see from the photo, something is noticeably missing from dàmà’s marijuana billboard. Instead, there’s a high-quality photo of a backpack-clad couple on a mountaintop, accompanied by some very professional-looking branding.

Advertising Agencies 28

Advertising Agencies Paid Search Agency Work Management Marketing Management 28

Golden Spiral

APRIL 21, 2022

B2B has been about a well-tuned sales team picking up their suits from the dry cleaners on their way to the airport to go “make it happen” while “brand” (if you could call it that) was left to languish in the dreary world of clip art, stock photos, and cliche tropes. Messaging is one thing; your culture is another.

Marketing Budget 62

Marketing Budget Branding Brand Identity Budget Programs 62

The Customer

OCTOBER 13, 2020

We’re always able to do so because emotional engagement assessments, whether in the marketplace or voting booth, whether for pizza or politicians, measures what consumers really think, as opposed to what they say they think. Photo by Stephen Walker on Unsplash. We called the 2016 election for Donald Trump too. I’ll talk you through it.

Lead Ranking 52

Lead Ranking Loyalty Paper Order 52