KoMarketing Associates

FEBRUARY 10, 2021

But know this: Having even one specific type of SERP feature – a featured snippet – has been shown to reduce the CTR of a #1 organic SERP result by 39%. Typically shows three locations that are considered the most relevant with each company name, reviews/ratings, and the address. Shown for trending topics and timely information.

SERP 295

SERP Features Google Top of Funnel 295

Bannerflow

MAY 12, 2023

From updates to Meta’s shoppable ads to YouTube’s introduction of trend content there’s a lot to digest, so let’s get right in. It helps advertisers uncover top-performing keywords and phrases in TikTok ads, including “trending script keywords” in voice-overs, text overlays, and ad captions.

Paid Content 52

Paid Content Social Media Media Advertising Agencies 52

Velocity Partners

MARCH 13, 2024

Our client Tebra has gone very deep with this: their content site, The Intake , names every author and their medical proofreader if relevant. In B2B, there are other search engines: think Capterra and G2m YouTube, the AWS marketplace, forums and even Reddit. It’s as far from ChatGPT as you get — it’s content with a human endorsing it.

SEO 87

SEO B2B Paid Search Agency Aggregators 87

SmartBug Media

JULY 16, 2021

video marketing trends. Search engines are sophisticated enough to understand the context of your video and use that in determining if it’s relevant to searchers’ intent. Look at your existing videos—what’s performing better from a CTR perspective? Open the YouTube video. Source: brid.tv Copy the transcript.

Video Marketing 105

Video Marketing SEO Marketing Strategy Marketing & Strategy 105

SocialPilot

JANUARY 14, 2024

LinkedIn Usage Statistics Linkedin is a goldmine of knowledge for professionals seeking insights on the latest industry trends. 91% of executives rate LinkedIn as their first choice for professionally relevant content. Links to Youtube videos play directly in the LinkedIn feed and typically give a 75% higher share rate.

Statistics 77

Statistics Linkedin User-Generated Content CTR 77

Single Grain

JANUARY 18, 2024

Having a successful YouTube channel can be incredibly rewarding. However, many creators, particularly those just starting a YouTube channel, struggle with growth, often wondering why their content isn’t getting the traction they desire. Failing to use relevant keywords and phrases can make your video less discoverable.

Youtube 52

Youtube Advertising Channels CTR Storytelling 52

KoMarketing Associates

FEBRUARY 5, 2019

While meta descriptions do not play a significant role in driving rankings, they can play a role in search result CTR. Typically shows three locations that are considered the most relevant with each company name, reviews/ratings, and the address. Shown for trending topics and timely information. Best Practices. Local Pack.

SERP 120

SERP Features Top of Funnel Display 120

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Are you ready? Let’s begin!

Paid Content 94

Paid Content Paid Search Agency Social Media Social Marketing 94

Sprout Social

SEPTEMBER 17, 2019

This makes it crucial to learn how to do keyword research so you can narrow down on the most relevant and profitable ones. And using them strategically can help you turn up in the right search results, making sure you attract a relevant audience. The process starts with a rough list of topics that are relevant to your business.

Keywords 100

Keywords Research SEO Lead Scoring 100

Metadata

JULY 21, 2022

High click-through rates (CTR) : With a CTR of.88% YouTube is the world’s second-largest search engine and its third-most visited website. Plus, YouTube videos boast high session durations meaning visitors may spend more time watching your ads. Cost-effective: You only pay when people watch with YouTube’s TrueView ads.

Paid Content 52

Paid Content Paid Social Agency Paid Search Agency CPC 52

Martech

MARCH 6, 2023

Table of contents The shifting trends in media consumption What’s the difference between CTV, OTT and linear TV? Doing so gives more relevance to the personas we pursue and complement other targeting layered in to create the most responsive campaign possible. At my agency, we also like to use keywords for targeting.

Paid Search Agency 80

Paid Search Agency Ads Campaigns Cable 80

flux.la

FEBRUARY 1, 2020

I’m also including Youtube videos from many SEO experts that explain each concept in depth. Lower search visibility would mean the domain doesn’t appear on many relevant search queries. Having a higher rank means that Google and other search engines have found your website to be relevant. 4) Keyword Selection.

Paid Content 52

Paid Content SEO Lead Ranking SERP 52

Valasys

MARCH 2, 2020

Triggering the Engagement: Compelling & relevant engagement is created & delivered by the help of email, social media, mobile, direct mail, display & addressable TV. According to research by Invespcro , the average CTR (Click-Through-Rate) of the display ad campaigns is 0.07%. Read more on Top 10 PPC trends for 2020.

Paid Content 59

Paid Content Conversion Effectiveness Top of Funnel 59

ClickZ

JULY 17, 2020

Take a look around – we have uber-precise AI-based advertising mechanisms in place: smart playlists, content recommendation tools on YouTube and Netflix, chatbots instead of consultants, and megastores without cashiers. The following statistics can fully demonstrate this trend: 88% of marketers in the U.S.

Marketing AI 128

Marketing AI Advertisements Advertising Personalization 128

Valasys

SEPTEMBER 26, 2019

to figure out what’s trending & what’s not. In the current section, let’s delve into how brands can strategize, define & optimize their social media KPIs for YouTube. The Important Social Media KPIs for YouTube. Thus, YouTube is an excellent platform to reap the benefits of video-based content.

Social Media 49

Social Media Media Youtube Multi-Channel 49

Moz

MAY 17, 2020

Apart from the ads, Google fills up the space on page one with SERP features such as featured snippets or their own platforms such as Youtube or Google Maps. These are the typical estimations coming from CTR benchmark studies. How high do you think their CTR is? They are not the only ones with a meager CTR.

Case Studies 73

Case Studies Case Study Studies SEO 73

Vidyard

APRIL 8, 2022

If you’ve watched a video on YouTube recently, you’ve probably seen video chapters at work. YouTube’s chapters feature has become ubiquitous across the platform. In this guide, we’ll teach you how to add chapters to your YouTube videos, as well as to your Vidyard videos. Video Creation Trends by Industry 1.2.1 Contents 1.

Youtube 75

Youtube Video Marketing Webinar Metrics Lead Scoring 75

Martech Advisor

SEPTEMBER 26, 2019

The number one reason for the lackluster performance of display ad campaigns is the inability to set the right goals, followed by the measurement of less relevant metrics. The B2B audience spends plenty of time on publisher websites from their niche to stay on top of trends. Identify Top Publishers in Your Niche.

Display 74

Display Advertising Agencies Advertisements Advertising 74

Valasys

NOVEMBER 25, 2019

With the video being a big thing in 2019, the projections for B2B video marketing trends look promising for 2020. The post further adds that along with the increased popularity of YouTube, dynamic imagery & Augmented Reality (AR), B2B video marketing & visual storytelling landscape will continue to flourish & bolster even in 2020.

B2B Marketing 52

B2B Marketing Video Marketing Practices B2B 52

Valasys

SEPTEMBER 4, 2019

While creating & running social media campaigns , marketers have all kinds of questions in mind, whether they are relevant, whether they will appeal to the buyer persona & whether they are worth the investments made. TwentyFeet: This tool has an aggregation of metrics & a data stream from Facebook, Twitter & YouTube.

Paid Content 40

Paid Content Cost Per Thousand CTR CPM 40

Valasys

MAY 27, 2020

Marketers should also look through their content database to figure out the trends that are being followed by their leads and customers. Writing better headlines is the ultimate secret to improve your Click-Through-Rate (CTR), drive more traffic, and ultimately improve the website conversion rates. Write Better Headlines. For Videos.

Copywriting 64

Copywriting Conversion Rate SEO Conversion 64

Sharpspring

APRIL 7, 2017

Add videos to emails to increase CTR. You will probably distribute your videos through a variety of channels, such as Facebook, YouTube, email, your website and more. YouTube videos should be optimized for search on Google to drive traffic to your site. Optimize your videos for Google and YouTube. The result?

Paid Search Agency 46

Paid Search Agency Marketing Budget Video Marketing Marketing & Strategy 46

Outbrain

SEPTEMBER 5, 2019

Outbrain spoke with seven experts to learn what they see as the key trends and best practices in native advertising for 2018. “First, I’m making a push in 2018 to shift almost entirely away from pre-roll and in-stream native ads on YouTube. “Our objective is to stay relevant in our industry.

Paid Content 36

Paid Content Advertising Agencies Advertisements Advertising 36

Valasys

MAY 13, 2020

According to several experts, these core updates are meant for you to be better prepared to meet the evolving search intensions and relevancy parameters for the users online and make your business achieve substantial and sustainable growth in the toughest of times, instead of panicking. Your content is still good and viable.

SERP 49

SERP Lead Scoring Lead Ranking Business 49

Single Grain

NOVEMBER 30, 2023

With billions of active users, YouTube is one of the most powerful platforms to promote your brand, attract and engage an audience, and establish yourself as an influencer. No matter why you’re posting videos, understanding the key elements of a successful YouTube strategy is crucial. This is a common pitfall for many content creators.

Youtube 52

Youtube Video Marketing Marketing & Strategy Lead Scoring 52

Content Standard

APRIL 19, 2024

With the myriad of social media channels available and the pressure on brands to remain relevant, as marketers, we’re constantly challenged to determine the best social media channels for our brands to focus on. While marketers spend a lot of time talking about Meta, YouTube is actually the most widely used social media platform.

Paid Content 98

Paid Content Social Media Advertising Channels Branding 98

Hubspot

AUGUST 27, 2015

If you want to generate more organic traffic, it’s necessary to find the sweet spot between easy-to-target keywords and keywords relevant to your business. Beware, though: What is suggested is not just based on popularity or relevance, but it's also personalised to the searcher. A: Export your keywords and work out your CTR averages.

Sales Qualified Leads 28

Sales Qualified Leads Lead Scoring Lead Ranking Keywords 28

Single Grain

AUGUST 3, 2023

Why should you keep an eye on display advertising trends? While we can expect to see past years’ trends continuing in 2024, the new year will also bring more technological innovations, market changes and privacy concerns. Here are the trends you should keep an eye on this year. What’s causing this trend? billion in 2024.

Display 52

Display Advertisements Advertising Trends 52

EMagine B2B Blog

MAY 1, 2023

As the second largest search engine, YouTube is a force to be reckoned with. However, no matter how much you leverage video marketing and fill up your YouTube channel , if your videos aren’t properly optimized, you’re missing out on valuable opportunities. Just like the title, don’t forget to use relevant keywords where possible.

Youtube 52

Youtube Video Marketing Practices Best Practices 52

Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. At Marketing Insider Group, we’ve sifted through the noise to bring you over 300 of the most insightful and relevant marketing stats. Gitnux) YouTube mobile video consumption grows by 100% every year.

Paid Content 204

Paid Content Stats Marketing Budget Webinar Metrics 204

QuanticMind

OCTOBER 24, 2017

QuanticMind is covering the latest trends and tactics in paid search and digital marketing at SMX East 2017 from search publishers and expert practitioners. Taking action on this data with “actionable optimization” through such channels as search, display, Maps, Shopping and YouTube. SMX East 2017, Day 1.

Paid Content 40

Paid Content Display Top of Funnel Cost Per Click 40

Industrial Marketing Today

JUNE 24, 2010

I’ve read several articles about the impending death of email marketing because of the steady decline in open and click-through rates (CTR). I was curious to find out if these trends held true for the industrial sector. I paid a visit to GlobalSpec and downloaded their Trends in Industrial Marketing 2010 report.

Social Media 60

Social Media Email Marketing Social Marketing Web 2.0 60

Single Grain

MAY 16, 2023

But in order to convert leads with native ads, advertisers must pay attention to the latest trends so they don’t fall behind. Here are the top 11 native advertising trends to keep an eye on for this year and beyond. The average CTR of native ads is 8.8X Work With Us What Is Native Advertising?

Advertisements 52

Advertisements Advertising Trends Marketing Budget 52

SocialPilot

MAY 30, 2024

At once, it is about following trends, and at another, it is about setting new trends. At once, it is about following trends, and at another, it is about setting new trends. For relevance, you should set these social media goals quarterly or bi-annually at the beginning of strategy-making and planning. Think again.

Social Media 67

Social Media Practices Marketing AI Media 67

Single Grain

JULY 25, 2023

So it’s no wonder Facebook has remained relevant, globally dominating the online advertising space. Source ) Advertising trends: Facebook is the most commonly used social media platform among marketers worldwide, with 89% using it to promote their business in January 2022. Instagram, also owned by Meta, was used by 80% of marketers.

Statistics 52

Statistics Ads Facebook Marketing & Strategy 52

Content Standard

MAY 22, 2024

Instead of a long list of links, users will start to see AI-generated summaries of relevant information, key takeaways, and even interactive elements. ” Your top-ranking content could see decreased click-through rates (CTR) and organic traffic as it gets replaced or bumped down in the scroll.

Marketing AI 85

Marketing AI Long Tail Marketing Multi-Channel SERP 85

Single Grain

SEPTEMBER 13, 2019

If you see a common trend, do the research to find out why. If you’re looking to give your website an extra SEO boost (or simply stay relevant in the search results), you need to add video to your content. If you aren't using YouTube yet, we'd like to welcome you to 2019. YouTube is the second largest search engine.

Paid Content 112

Paid Content Stats Video Marketing Paid Search Agency 112