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How to Write a Blog Post Outline That Leaves No Ambiguity

Marketing Insider Group

Choosing a topic involves balancing personal passion with what the audience is searching for, using keyword research and Google Trends as tools. It’s about what lights up the Google search bar, too. In this case, keyword research and Google Trends are your roadmap to what your audience is actually searching for.

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100 Important PPC Statistics That Will Impact Your Search Ads

Atomic Reach

With popular platforms such as Google Ads and Facebook offering incredible targeting for specific consumers and their budget-friendly pricing, it's no wonder that 74% of businesses are investing in PPC. 41% of all click-throughs in the SERPs go to the top 3 results. 46 percent of Google searches are seeking local information.

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Is Page One Overrated? The Truth About Organic Search Results

Hubspot

For many marketers, ranking on page one of Google is the ultimate sign that your piece of content has made it. Teknicks surveyed more than 1,000 internet users using a representative sampling method to uncover their Google search behavior and find out how far they'd go to find what they're looking for online. And as for clicks?

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Identifying Advanced GSC Search Performance Patterns (and What to Do About Them)

Moz

Posted by izzismith Google Search Console is by far the most used device in the SEO’s toolkit. SEOs love Google Search Console — it has the perfect data — but sadly, it’s not the perfect tool for interpreting that data. The wonderful Aleyda Solis built an actionable Google Data Studio report. FYI: there’s an API.

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How Can SEO and Paid Media Work Together for Better Results?

Directive Agency

SEO is an acronym for Search Engine Optimization and is defined by Directive’s own glossary as the highly involved and focused process of getting web pages to rank higher in search engines such as Google or Bing, for example. Google bids on the best performing keywords first and lower performing keywords last. What is PPC?

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Adapting to the New Era of Search, According to Moz's SEO Scientist

Hubspot

The era of the high Google click-through rate is nearing its end and the age of the low-click landscape is dawning. While Google is still the number one traffic source for most sites on the web, over half of all searches these days result in no click at all. How to Optimize for Higher On-SERP Conversions.

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SEO vs. PPC: When to Optimize and When to Pay for Traffic

Hubspot

Here, we've explored what each of these two acquisition strategies do and provided some descriptive statistics to help you decide whether you're business is best suited for SEO or PPC -- or both. SEO vs PPC Statistics. This data supports the PPC method as it involves buying ad space at the top of the SERP. What is SEO?