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14 Social Media Metrics That Drive Results in 2023

Marketing Insider Group

This could be anything from signing up for a newsletter, downloading a whitepaper, or making a purchase. Cost-Per-Click Cost-Per-Click (CPC) helps you keep track of your ad spend. This could mean posting at times when your audience is most active or using relevant hashtags to get your content in front of more eyes.

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Google Ads Retargeting: Everything You Need To Know

Optinmonster

The Role of Cookies and Tracking The technical backbone of retargeting is built on cookies and tracking codes. Google Ads allows you to create various audience lists, such as visitors to a specific landing page, users who completed a purchase, or those who abandoned their shopping cart.

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Improve Paid Search Results Through Routine, Scheduled Maintenance

Navigate the Channel

Pay attention to click-through rates (CTR), conversion rates, and cost per click (CPC). Call to Action (CTA): Include a strong and clear CTA that encourages users to take the desired action, whether it’s clicking, signing up, or making a purchase. Tracking Ad Performance: Monitor CTR, ad positions, and conversion rates.

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How To Build the Email List of Your Dreams

Salesforce Marketing Cloud

When you get a view of a subscriber’s past purchases, you can tailor content and create more precise messaging. If someone’s been eyeing an item or left your website without checking out, it can send a follow up email. When your marketing platform features real-time personalization, it’s basically a personal assistant.

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Empower Your SEO and Digital Marketing Strategy with Data

Anyword

SEO helps get the right eyes in front of all the hard work you put into your digital marketing strategy. Not all visitors to your site are looking to make a purchase), so knowing the difference plays an important role in your SEO strategy. And how does CTR come into play when we’re talking about SEO? Audience demographics.

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Digital Marketing Metrics & KPIs You Should Be Tracking

Sharpspring

The need to prove the effectiveness of your proposed marketing tactics makes it critical to track, analyze and report digital marketing metrics. But when it comes to choosing the best marketing metrics to track, do you truly know what those metrics correspond to and which are most important for your specific priorities?

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Distribution 101: The Content Marketer’s Guide to Facebook Ads Tips

Contently

For instance, someone just becoming problem aware is likely more drawn to educational content that helps them understand the issue, while someone ready to make a purchase is more interested in a special offer or discount. By tracking these metrics, you can determine the effectiveness of your ad campaign and adjust your budget accordingly.