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What Is a Marketing Database? (Hint: It’s NOT Your Audience)

Marketing Insider Group

It includes details like: Customer names Contact information Purchase history Interaction history Preferences This information is invaluable for businesses looking to tailor their marketing strategies effectively. It helps you track responses and tweak your game plan for next time. Your marketing database is your scorekeeper.

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12 Essential Benchmarks for Understanding The B2B Buyers’ Journey

KoMarketing Associates

For example, workers today are more likely to work from home or on the road, making it harder to track which company they work for due to shifting location. The problem is, many B2B marketers aren’t tracking the right benchmarks. Unlike consumers, B2B buyers won’t make a purchase on a whim standing in the checkout line.

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How to Build a Digital Product Brand That Lasts

Webbiquity

Alternatively, you can hire an SEO manager or SEO services consultant who can work on your site regularly, allowing you to update your website for greater visibility and attract more clients to purchase your product or service. Track and Analyze Your Metrics. Use Social Media Platforms to Your Advantage. Stay Competitive.

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8 Content Marketing Research Tools You Should Be Using

Marketing Insider Group

Semrush also offers tools to schedule, track, and analyze social media posts. Asana Image Source: Asana Asana is a web and mobile application designed to help teams organize, track, and manage their work. With Asana, we can easily create, assign, and track tasks. Ever wanted a bird’s-eye view of your project?

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7 Digital Marketing Services Every Business Needs

Marketing Insider Group

According to a recent study, 75% of consumers judge a company’s credibility on its website design, and 81% of consumers need to trust a brand before they make a purchase. With software, platforms, and experts to help you analyze results, you can track your strategy’s performance with ease. Personalization. Consistent Conversions.

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What Is Gamification in Marketing? Benefits & Examples

Optinmonster

At its core, gamification leverages the psychological preconceptions that make games appealing and addictive, applying these to non-game contexts like purchasing products, engaging with a brand on social media platforms , or participating in promotional activities. Here are some notable examples: 1.

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Performance Marketing: Tools, Techniques and Best Practices

Marketing Insider Group

What’s even more exciting is that marketers can now keep an eye on how their ads are doing, minute by minute. Here’s a few key models in performance marketing to know: CPA (Cost Per Acquisition): Payment is made when a purchase occurs. They’re having full-blown conversations across various online platforms.