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How To Build the Email List of Your Dreams

Salesforce Marketing Cloud

If someone’s been eyeing an item or left your website without checking out, it can send a follow up email. You can create personalized email campaigns with dynamic content adapted according to set criteria such as user preferences, access times, or user locations. It can also analyze email campaign performance.

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Google Ads Retargeting: Everything You Need To Know

Optinmonster

The Benefits of Google Ads Retargeting How To Set Up Google Ads Retargeting Best Practices for Google Ads Retargeting Advanced Retargeting Strategies Google Ads Retargeting: Things to Remember Enhance Your Campaigns with OptinMonster What Is Google Ads Retargeting? A high CTR indicates that your ads are relevant and engaging to your audience.

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Email Marketing Analytics: How Data Can Increase Your ROI

Optinmonster

And yet, many marketers leave tons of sales on the table by not optimizing their email marketing strategy. And what’s the best way to improve your email campaigns? That’s why, today, we’re going to look at 7 KPIs you need to track with your email marketing analytics. Sound confusing?

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Key Things You Need to Know About Email Marketing Software

Webbiquity

Email marketing software can provide in-depth analytics through metrics such as open rate, CTR, forwarded messages, and engagement level. With a detailed feedback report, you can accurately calculate the cost-benefit ratio, account for each campaign’s budget, and continually test and improve all elements of your campaigns.

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5 Email Marketing Metrics and KPIs All Marketers Should Track

Sharpspring

These are straight-up facts; so there’s no denying email marketing should be done. However, if you are not, start building an email list. Once everything is set, build your first email campaign. And right from the beginning, keep track of the key metrics and KPIs. . Email delivery rate.

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What is Behavioral Targeting? A Guide for CROs (in 2020)

Convert

Also, behavioral targeting lays a solid foundation for retargeting and reengagement campaigns. Benefit #2: Higher CTR of Ads and Content. If you know how an audience engaged with content in the past, you can replicate these patterns for higher CTR. This may include the use of tracking pixels or third-party cookies.

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How to Analyze Your Email Campaign Performance and Optimize It

Single Grain

Launching a marketing campaign without tracking its performance is just like a buying car with a punctured tire. Therefore, reviewing the campaign and tracking the metrics are important aspects of any email marketing strategy. So how do measure your email marketing performance? Metrics You Must Track.