Zoominfo

FEBRUARY 7, 2023

There’s no shortage of valuable information about prospects and customers — as long as you know how to access and apply it. Inbound sales are when customers initiate contact with your business to inquire about the product or service you sell. Use those trends to tweak your future training programs.

Marketing Automation Services 130

Marketing Automation Services Marketing & Strategy Lead Scoring Lead Ranking 130

Salesforce Marketing Cloud

APRIL 25, 2024

Our research found that 88% of customers say good customer service makes them more likely to purchase again. It takes well-trained agents with the right customer service skills. Our research found that 86% of service professionals say that customer expectations are higher than they used to be. Competitive edge.

Work Management 52

Work Management Service Customer Satisfaction Lead Scoring 52

Zoominfo

MAY 25, 2021

These [systems] make direct sales and direct marketing more efficient by automating highly repetitive support tasks … and by reducing the time salespeople spend on non-selling tasks, like scheduling sales calls, compiling sales reports , generating proposals and bids, and entering orders,” the article proclaimed. A Lack of Training.

Automation 252

Automation Marketing Automation Services Zoominfo Planning 252

Marketing Insider Group

FEBRUARY 13, 2023

The research shows that among organizations with active ABM programs, more than one-fourth (28 percent) of the total marketing budget is dedicated to ABM (more for leaders). Their recommendations are spot-on, and I encourage everyone to review the ABM benchmark research and view the on-demand webinar.

Account Based Marketing 201

Account Based Marketing Advertising Benchmark ABM B2B Thought Leadership 201

Martech

FEBRUARY 7, 2024

You need to hire or train people to do complex tasks that require thinking, so as leaders, this will require you to invest in cross-training team members and permitting them to try new things, even if they aren’t the experts. Since we’re talking about agile marketing here, our goal has always been to do some upfront research.

Marketing AI 113

Marketing AI Paid Search Agency Cross-Selling Ethics 113

Martech

DECEMBER 26, 2023

Traditional support methods include training, data-sharing, co-marketing campaigns, rebates, MDF (market development funds), and sales enablement, like content, events and sales playbooks. This approach allows for a smooth sales process for the customer, and generates cross-sell and upsell opportunities for partners.

Work Management 111

Work Management Advertising Agencies Ideal Customer Profiles Marketing Management 111

Vision Edge Marketing

SEPTEMBER 13, 2022

In a niche strategy, the number of prospective customers can range in number and cross industries. These differing strategies will affect how you design your services and/or products and will also inform how you approach your Marketing and Sales. In the examples above, the technology they use is what defines the target market. .

Verticals 224

Verticals Work Management Marketing Management Marketing Strategy 224

Zoominfo

OCTOBER 12, 2022

A few years back, someone in Wing’s position might have faced a long slog full of trial and error and manual research. Wing was able to lean on ZoomInfo’s Chorus conversation intelligence solution and its SalesOS platform to analyze successful deals and perform lightning-fast research on her new territory and team.

Work Management 130

Work Management Analysis Marketing Management Zoominfo 130

Vision Edge Marketing

OCTOBER 10, 2023

The impact of process mapping on operational excellence and business performance is supported by robust data and research. Forrester research found that business process management (BPM) typically delivers 30-50% productivity gains. Here are three data points on why process management matters. But here’s the rub.

Process 229

Process Optimization Work Management Marketing Management 229

InsightSquared

AUGUST 14, 2019

Here are three of the top ways AI is impacting today’s sales process: Increases Time Spent Selling. Today’s sales reps are facing a major problem: they can’t find enough time in their day to actually sell. This allows their predictive model to generally achieve greater than 90% accuracy within the first three months of training.

Sales Management 228

Sales Management Marketing AI Process Top of Funnel 228

Salesforce Marketing Cloud

SEPTEMBER 28, 2023

Create sales plans that save reps time and maximize sales impact Get your targets, budget, and headcount aligned with just a few clicks so you can sell more efficiently. Sure, you could hand off your product or service information to sellers and just have them sell as much as possible. See how it works What are sales targets?

Cross-Selling 116

Cross-Selling Budget Programs Training Forecasting 116

Salesforce Marketing Cloud

JUNE 14, 2023

Let’s face it: Hard sells and flashy demos can be effective ways to close. Today’s buyers come to the sales process more informed than ever, looking for in-depth information specific to their needs. But when you talk about the higher-upfront-cost option, she crosses her arms and looks away. But not always.

Work Management 95

Work Management Cross-Selling Marketing Management Marketing & Strategy 95

Sana Commerce

SEPTEMBER 15, 2023

Conduct thorough market research to identify your ideal customers, their pain points, and their purchasing behavior. Taking the time to define your prospects can help your teams sell that much more effectively. Training should cover product knowledge, sales techniques, objection handling, and customer relationship management.

Top of Funnel 52

Top of Funnel Cross-Selling Customer Satisfaction Digital Marketing Funnels 52

Salesforce Marketing Cloud

DECEMBER 12, 2023

However, building customer obsession into your organizational culture requires more than a token training session. Research your customers Customer obsession starts with understanding your customers’ pain points and their goals. Train your sales professionals to think of themselves as problem-solvers. What do they need?

Lead Ranking 59

Lead Ranking Examples Ideal Customer Profiles Lead Scoring 59

SmartBug Media

MARCH 13, 2024

Here are a few key steps to help you get to that point: Do background research: Use surveys or interviews to pinpoint the main motivators that resonate with your salespeople. Fortunately, the right combination of automation and organized sales and marketing data is all you need to make informed decisions on how to move forward.

Planning 69

Planning Optimization Cross-Selling Lead Ranking 69

Salesforce Marketing Cloud

JULY 28, 2022

To ensure your company is recession ready, develop a game plan for your sales organization that focuses on investments in tools, training, and effective sales tactics. Upskill and cross-train your teams. Fortunately, this training doesn’t have to be a big lift. Also be sure this training is cross-functional.

Sales Management 98

Sales Management Top of Funnel Lead Ranking Ideal Customer Profiles 98

Sprout Social

JANUARY 3, 2023

Then, use this information to inform business decisions and improve your brand’s online presence. The benefits of cross-team collaboration. On the flip side, your social media data can inform business decisions and improve the customer experience beyond simply boosting brand awareness.

Social Media 121

Social Media Work Management Marketing Management Media 121

Tomorrow People

JANUARY 8, 2021

Plus we’re all busy, needing to prioritize information that’s relevant to our specific roles. I’ve no idea, but I know that I can check the football scores while I’m waiting for the train. Lifetime value: How do you deliver ongoing support to customers, and use cross-sell and up-sell opportunities to maximize their value?

Marketing Analytics Tools 156

Marketing Analytics Tools Peer-to-peer Cross-Selling Paid Search Agency 156

SalesIntel

JULY 22, 2022

Regardless of what you’re selling or the industry you’re in, whether you’re marketing a SaaS or you’re a clothing retailer, you need to have a good understanding of who your target market is. Identifying your unique selling proposition. Research is the key to finding the right pricing strategy for your business. Making the sale.

Cross-Selling 52

Cross-Selling Advertising Agencies Sales Cycle Pricing 52

Zoominfo

MAY 25, 2021

These [systems] make direct sales and direct marketing more efficient by automating highly repetitive support tasks … and by reducing the time salespeople spend on non-selling tasks, like scheduling sales calls, compiling sales reports , generating proposals and bids, and entering orders,” the article proclaimed. What were their interests?

Automation 130

Automation Marketing Automation Services Zoominfo Planning 130

ATAK Interactive

JULY 21, 2020

82% of B2B buyers today spend more time in the research phase, extensively evaluating a product or service before purchasing. Sales enablement is a strategic process of equipping your sales team with the tools, content, and information they need to efficiently convert leads and close more deals. What is Sales Enablement?

B2B Sales 148

B2B Sales Work Management B2B Thought Leadership Marketing Management 148

Hubspot

AUGUST 30, 2023

HubSpot conducted research on the “State of AI,” with over 1,350+ specialists reporting on how AI affects their business. HubSpot’s research says that sales professionals spend 2+ hours daily to automate repetitive tasks. 79% reported that AI helped them focus more on the selling part. AI makes customer data more vulnerable.

Marketing AI 59

Marketing AI Top of Funnel Lead Ranking Work Management 59

Sprout Social

NOVEMBER 3, 2022

Top-performing companies are already expanding their social strategy beyond marketing, with departments like customer service, corporate communications, investor relations, product, research and development and human resources joining in on social decisions. Your PR team might use your official channels to cross-promote media placements.

Social Marketing 112

Social Marketing Work Management Business Marketing Management 112

Rev

JANUARY 11, 2023

Here’s a three-step strategy to help you do that: Step 1 – Study the behaviors of your best customers Most companies also don’t take the time to research and understand the behavior patterns of their best customers. How big are the teams that end up using your product? Are those teams made up of early adopters?

Ideal Customer Profiles 78

Ideal Customer Profiles Paid Content Cross-Selling Bundling 78

ANNUITAS

OCTOBER 25, 2016

What makes DSG unique is our playbook approach to how content, tools, and training, are delivered to the sales team, which creates alignment between marketing and sales teams. This buying behavior is devastating for salespeople who are stuck selling products and simply presenting information. no decisions. lost deals.

Consulting 153

Consulting B2B Sales Demand Generation Work Management 153

ATAK Interactive

JULY 21, 2020

82% of B2B buyers today spend more time in the research phase, extensively evaluating a product or service before purchasing. Sales enablement is a strategic process of equipping your sales team with the tools, content, and information they need to efficiently convert leads and close more deals. What is Sales Enablement?

B2B Sales 128

B2B Sales Work Management B2B Thought Leadership Marketing Management 128

Zoominfo

MAY 21, 2020

It takes time: researching a prospect’s priorities and pain points, their background, and hopefully time to find an opportunity to create a personal connection. The BASHO approach to account-based sales development takes valuable time researching specific target prospects—it can be a time-suck. Stick to the “Five by Five” Method.

Outreach 264

Outreach Examples Zoominfo Account Based Marketing 264

InsightSquared

NOVEMBER 5, 2018

Train our teams to negotiate better to keep deal value higher. SaaS benchmark should hover around 95%, not including upsell/cross-sell which should bring it up over 100%. It could be that the sales team is over-selling, or possibly a mix of both. Contact customers@insightsquared.com for more information.

Lead Ranking 237

Lead Ranking Marketing Qualified Leads Planning MQL 237

Televerde

MARCH 13, 2023

Many businesses are turning to account-based selling and seeing good results. Use cross-selling to increase your sales and improve your account penetration. Image Source: ReconInsight For example, let’s say you’re a company that sells gourmet peanut butter, and your average customer spends $100 every year on your products.

Cross-Selling 52

Cross-Selling Tips Lead Qualification Lead Scoring 52

Vidyard

MAY 16, 2022

The discovery call is one of the most crucial parts of selling. And if you had the opportunity to get some background information on the person before you met on your date, wouldn’t you jump at the chance? Training Your Remote Sales Team 2.1 Step 1: Research 3.2 In some ways, it’s kind of like a first date. Contents 1.

Top of Funnel 100

Top of Funnel Work Management Cross-Selling Sample 100

Hubspot

AUGUST 10, 2020

While the ability to share pertinent information in both verbal and written form is important, active listening is also a critical part of communication for salespeople. When you are able to actively listen to your potential customers, you can pick up on key information that can help you adequately solve their problem with your product.

Work Management 99

Work Management Marketing Management Peer-to-peer Cross-Selling 99

Hubspot

MARCH 19, 2018

New research from Richardson Sales Training reveals the biggest focus for sales professionals in 2018 should be articulating value. The Challenge: Selling today requires more resources. The Solution: Trust is the foundation for gaining higher prices, and information exchange is the foundation of trust.

Allocation 97

Allocation Cross-Selling Work Management Marketing Management 97

Rev

MARCH 8, 2023

But they play a crucial role in helping your company make informed decisions about pricing, product offerings and investments. But it can often be a challenge for B2B companies that sell complex or high-value products to other businesses. Not really.

Ideal Customer Profiles 78

Ideal Customer Profiles Sales Management Examples Generation 78

Hubspot

JULY 27, 2023

Moreover, 79% of salespeople using automation say they can now dedicate more time to actively selling. According to recent HubSpot research, 85% of salespeople say it makes prospecting better. This reduces human error and saves time that employees can spend on selling. AI tools like ChatSpot also enable voice search.

Marketing AI 47

Marketing AI Lead Ranking Budget Programs Work Management 47

ClearVoice

JANUARY 26, 2024

Paid is straightforward, it’s sexy (to non-marketing executives, at least), and it’s a simple sell internally when navigating the budgeting process because of the instantly measurable ROI. They want to be informed and educated about brands, products, and services. This means shoring up your search visibility is critical.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Televerde

MARCH 16, 2022

Businesses use sales automation tools for a variety of responsibilities, including prospects, customer care, email marketing, upselling and cross-selling, scheduling, invoicing, forecasting, analytics and reporting, training and onboarding, and workflow health monitoring. Upselling and Cross-Selling.

Marketing AI 52

Marketing AI Top of Funnel Automation Work Management 52

Rev

AUGUST 23, 2023

The product is designed to be self-serve, so users can easily sign up, onboard, and start using it without the need for extensive training. Expansion opportunities and cross-selling: Designing for converted users also involves identifying expansion opportunities within the existing user base.

Product 78

Product Marketing AI Customer Satisfaction Lead Ranking 78