Brands, be mindful or be gone
ClickZ
MARCH 16, 2023
Apple reigns as the most valuable brand of our time, achieving a valuation into the trillions by selling more to its existing user base. Bad news pings incessantly on our phones: the job of the media cycle is to put people in a ‘fight or flight’ mode to gain their attention. So far, Netflix’s ad service has been slow to get going.
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