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9 Essential Skills for SaaS Growth Marketers

Tomorrow People

No longer limited to the traditional domain of marketing, e.g. content, SEO, PR and so on, growth marketers’ have a big-picture remit to consider all operations and find opportunities for breakthrough results. Mike Volpe, CEO of Lola (former CEO of Hubspot). Craig Zingerline, Chief Product Officer, Sandboxx.

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Eight Tips for Integrating Cold Emails in B2B Marketing in 2024

Webbiquity

Building credibility in this way is not only a direct selling tactic, but also a great way purely to craft a strong brand narrative of an industry-expert organization. Using an email address that includes your company’s domain is a must, not only for establishing trust but also for enhancing brand recognition.

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Platform dynamics driving martech app expansion and consolidation explained in one (relatively) simple model

chiefmartech

Salesforce is the original example, but now there are hundreds, of varying sizes, serving different functions and verticals: Shopify, ServiceNow, HubSpot (disclosure: where I work), Adobe, Intuit, Xero, Atlassian, Google’s G Suite, MindBody, and many more. They tend to consolidate within their domain.

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Top 9 Influencer Marketing Case Studies You Can’t Miss

SocialPilot

To promote and sell a SaaS product, winning trust is the top-of-the-funnel task, and it can be achieved with influencers. Influencer marketing is a relationship-demanding approach that is not just restricted to consumer-based brands, but it’s achieving huge success in the B2B domain. billion by 2028. billion in 2024. Here we go!

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Revenue Radar™: An Introduction to AI Targeting

Leadspace

Use cases include propensity to buy, inbound lead conversion, higher LTV, upsell/cross-sell, etc. It is typically implemented within the Marketing Automation Platform (Marketo, Eloqua, Pardot, Hubspot, etc.) Intent is a third-party signal that identifies the domains that are actively searching for a given topic.

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How to Write Content That Converts

seo.co

Be aware that it takes time to develop your domain authority to the point where your content earns a substantial rank. Google sees inbound links as a form of third-party approval of a site; a link from a high-authority domain will “pass” authority to its intended destination, increasing its authority by proxy. Offsite Content.

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Which Social Media Trends Should You Follow and Which Should You Drop

Scoop.it

Social media marketing will continue to rule the internet marketing domain for years now. billion people are active on social media, which will soon cross 4.41 Well-known websites such as HubSpot , Salesforce , Amazon , etc. As per HubSpot , video content comes second on social media due to several reasons, such as.