SmartBug Media

JULY 22, 2020

Lastly, you’ll need a marketing automation tool, ideally one that’s integrated with your CRM, to help you implement and report on your strategy. A great starting point is to take one of your best pieces of content, such as an e-book, guide, or white paper, and turn it into a simple conversion path, which includes: The content itself.

Marketing Automation Services 111

Marketing Automation Services Lead Generation Marketing Automation Automation 111

Webbiquity

MAY 10, 2011

Promote white papers / eBooks / reports for lead generation. Use “ads&# in your blog sidebar, and in-post text links where appropriate, to drive visitors to your white paper or other gated content download pages. Also, as with white papers, write up a short summary of the webinar in a preview post linked to the signup form.

ROI 100

ROI Generation Advertising Agencies Case Studies 100

The ABM Agency

APRIL 10, 2023

Create comparison guides, case studies, and white papers that showcase how your product or service stands out from competitors. Offer detailed product demos, testimonials from satisfied clients or even personalized consultations tailored specifically for key decision-makers within target organizations. Use personalization tokens (e.g.,

Account Based Marketing 97

Account Based Marketing Top of Funnel Enterprise Management Work Management 97

SmartBug Media

NOVEMBER 10, 2021

Specific: Set specific goals for your marketing, for example, “increase traffic to the website by 10 percent” or “see a 15 percent increase in sales leads to our CRM over the previous year.” White papers. Build trust through customer testimonials. It is an acronym for “specific, measurable, attainable, realistic, and timely.”.

Paid Search Agency 52

Paid Search Agency Planning Companies Enterprise Management 52

NuSpark Consulting

FEBRUARY 18, 2016

Visitors landing on the About Us or Testimonial pages most likely didn’t land on them just to snoop around. For larger, more complex sites, you can use your CRM to track visitor paths to help refine your stage mapping. They’re browsing, becoming aware of solutions, so they’re in the Awareness stage. Analytics Can Help.

Marketing Websites 100

Marketing Websites Buying Cycle Marketing Analytics Tools Sales Qualified Leads 100

accelerate agency

JANUARY 16, 2022

It’s also a lot harder to get creative with jargon like CRM and ERP (if you don’t know what they mean, don’t worry, that’s kind of the point). Write simply and know your customer’s journey Before you put pen to paper, you’ve got to know which stage of the customer journey your readers are at. It’s not colorful.

Copywriting 52

Copywriting Marketing Websites Paid Search Agency Content 52

accelerate agency

JANUARY 16, 2022

It’s also a lot harder to get creative with jargon like CRM and ERP (if you don’t know what they mean, don’t worry, that’s kind of the point). Before you put pen to paper, you’ve got to know which stage of the customer journey your readers are at. . It’s not colorful. It can’t really be “seen”. Use social proof.

Copywriting 52

Copywriting Marketing Websites Paid Search Agency Content 52

Exo B2B

NOVEMBER 22, 2018

1-The technology/product couple; The case of a CRM. The market already knows what a CRM or customer relationship management system is, but it does not know yours. We must therefore equip them with support material; demos, data sheets, white paper, videos. Sharing customer testimonials on efficiency will offer a quick impact.

Top of Funnel 51

Top of Funnel Marketing Strategy Marketing & Strategy Work Management 51

Hubspot

DECEMBER 26, 2017

Looks like you understand the importance of content marketing/inbound marketing based on the blogs, white papers, & testimonials -- but there's a huge missed opportunity because it doesn't seem to be gated. The rep then sends back a quick email with feedback and a probability that they would call back.

Marketing Automation Services 99

Marketing Automation Services Allocation Work Management Peer-to-peer 99

The Effective Marketer

MARCH 22, 2012

There are over 20 presentations available, ranging from Social CRM and Lead Generation, to Case Studies and Sales Enablement. There are two steps for that: Classify by content type (white papers, brochures, testimonials, videos, case studies, etc.). Content Audit. Best in class companies are auditing their assets.

Demand Generation 100

Demand Generation Lead Ranking Demand Marketing Qualified Leads 100

Vidyard

JANUARY 19, 2017

It was a vital lesson to a content marketer: “You can’t just put any words down on paper or a screen. They created a lot of webinar content, and focused a lot on customer testimonials as well, because this content continued to shine. You have to put effort into crafting your story and determining what the real point of it is.”.

Storytelling 50

Storytelling Marketing Automation Services Work Management Marketing Management 50

Launch Marketing

APRIL 24, 2024

For example, Salesforce’s UVP is “The World’s #1 CRM Platform.” It showcases their leadership in the CRM space and positions them as the top choice across the globe. 90% of people trust what a customer says about a business, proving how powerful customer testimonials are. It can be a customer testimonial or review.

Webinar Metrics 62

Webinar Metrics Marketing Management Marketing & Strategy Marketing Strategy 62

Ambal's Amusings

OCTOBER 15, 2009

Creating Sales Opportunities with Lead Scoring – Genius.com white paper by Ardath Albee. How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper). Creating Sales Opportunities with Lead Scoring – Genius.com white paper by Ardath Albee. Ardath Albee. Seamus Walsh.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

accelerate agency

APRIL 12, 2023

If you’re offering a CRM solution, for example, it would make sense to approach the directors of sales departments at B2C companies. Generate industry exposure People put a lot of stock in reviews and testimonials. Host webinars, share templates, and provide informative guides or white papers.

Marketing Budget 52

Marketing Budget Paid Content Work Management Paid Search Agency 52

The Point

MAY 30, 2023

Webinars and white papers can be reinvented as infographics, checklists, blog posts, even video. Clean up your CRM database. Record short testimonial videos to use on landing pages and on social media. But rather than investing big bucks on new assets, think about recycling older content with a new spin or angle.

Marketing Budget Creation 147

Marketing Budget Creation Budget Programs Marketing Budget Paid Search Agency 147

Online Marketing Institute

NOVEMBER 8, 2010

The latest developments in Sales and Marketing Automation, especially the automatic link-up between CRM and Demand Generation software, remove much of the complexity. The math was complex, the interdependencies of various marketing campaigns was complex, and it was exceedingly difficult to align sales data with marketing data.

ROMI 40

ROMI Ad Building Marketing Automation Services Privacy Policies 40

Salesforce Marketing Cloud

JANUARY 5, 2024

Inbound vs. outbound sales Pros and cons of inbound sales How to conduct inbound sales Inbound sales best practices A new way to go from lead to close Harness CRM data outside the CRM with Sales Engagement, and engage buyers as they move across the web. Can you add their name to an intro page on a white paper?

Top of Funnel 52

Top of Funnel Practices Webinar Metrics Best Practices 52

The ROI Guy

DECEMBER 23, 2010

Content that is most effective today included discounts, special offers, giveaways, recommendations / advice, webinars, videos, white papers, articles designed to deliver value, new ideas, credibility, personalization and entertainment. The more independent the content, the more credible it is.

Social Media 40

Social Media ROI Practices Media 40

Madison Logic

APRIL 25, 2024

And yet, regardless of stage, you can deliver content that drives engagement through sophisticated educational materials, whether it’s product user guides, articles detailing benchmarks for success, or white papers containing in-market insights.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Lead Ranking 52

Oktopost

APRIL 7, 2022

Before leading down to the middle of the funnel (MOFU) for the leads that have shown interest, through downloading white papers, reading testimonials, signing up for a free trial, etc. It’ll be able to track social engagement and connect which contact in your CRM was engaging with which social post.

Top of Funnel 118

Top of Funnel Social Media Media Advertising Funnels 118

Optinmonster

DECEMBER 3, 2023

It also has ready-made landing page blocks specifically designed to help you generate leads and boost conversions like email optin forms, contact forms, testimonials, videos, CTA buttons, pricing tables, and much more. Download a paper? Here’s our guide on how to create a landing page in under 5 minutes. Complete a contact form

Top of Funnel 102

Top of Funnel Conversion Rate Conversion Cross-Selling 102

Sage Marketing

OCTOBER 18, 2023

Content is powerful; you can establish your startup as an authority in your industry by producing high-quality and relevant content, such as blog posts, videos, infographics, white papers, articles, and eBooks. CRM marketing platform Manage, track, and measure the ROI of your marketing activities via a CRM tool such as HubSpot.

Startups 52

Startups Ideal Customer Profiles Webinar Metrics Advertising Agencies 52

KoMarketing Associates

JULY 21, 2015

Testimonials. While I recently wrote a post detailing the type of conversion actions B2B marketers should consider, here is a list revisiting potential options in offer development: White Paper Downloads / Requests. Testimonials and Client References. Landing page elements in summary: The Offer. Call to Action / Action Words.

Landing Pages 120

Landing Pages Search Engine Marketing Paid Content Search Marketing 120

Conversica

JULY 19, 2018

For some prospects this means being directed to a white paper to help with early stages of research. SDR team process should ensure that data collection and documentation of qualification criteria are impeccable, such that CRM information supports touch points that are timely and salient to these targeted prospects. Call an Expert!

Sales Qualified Leads 91

Sales Qualified Leads Conversion Lead Scoring Lead Ranking 91

Televerde

AUGUST 30, 2021

These tools can range from coaching to competitor data to CRM systems to content materials. Content can include blog posts, e-books, white papers, videos, infographics, market commentary, and more. Producing quality content is also an effective way to showcase your expertise. The best options often depend on your industry.

B2B 86

B2B B2B Sales Training B2B Marketing 86

BenchmarkONE

FEBRUARY 17, 2022

It could be anything from blogs; guest contributed articles , white papers , press releases, infographics, social posts, podcasts, webinars , or videos. . Some types of videos to create include explainers, product demos, sales videos, and testimonials. . What’s Content Marketing? Tips for Distributing Content Effectively.

Top of Funnel 67

Top of Funnel Content Marketing Planning Marketing Automation Services 67

BOP Design

MAY 9, 2022

Credibility builders can include: Testimonials : Glowing reviews from clients provide proof that you deliver on your promises and keep customers happy. Gated content is excellent for lead generation – the contact information can feed directly into your CRM, or you can forward the contact to your sales team for lead nurturing.

Marketing Websites 88

Marketing Websites Top of Funnel B2B Thought Leadership B2B 88

Scoop.it

JULY 21, 2022

You can do this by sharing product reviews that are backed up by data and testimonials. You can do that by utilizing Customer Relationship Management (CRM) software to learn how your customers respond and which demographics are more aligned with your pitch. Sell your brand’s story more than your product pitches.

Sales Qualified Leads 81

Sales Qualified Leads Work Management Marketing Management Lead Scoring 81

SmartBug Media

FEBRUARY 26, 2019

Whether you make fasteners, paper products, or appliances, creating content with the intent of lead generation for your manufacturing company can establish a more sustainable system for filling your funnel without relying on short-term campaigns or events like tradeshows. Credibility is important, especially for manufacturing companies.

Top of Funnel 83

Top of Funnel Paid Search Agency Sales Qualified Leads Lead Scoring 83

Lake One

JULY 16, 2020

Examples: Case studies, white papers, brand videos, etc. ABM is tied into the HubSpot CRM so all account activity can still be found on contact records. Provide product demos, customer testimonials, marketing videos, and more. More Content Bang for Your Buck – You can create content that works for both ABM and inbound.

Account Based Marketing 59

Account Based Marketing Ideal Customer Profiles Budget Programs Hubspot 59

Paul Gillin

JUNE 24, 2010

A good CRM system is essential. Effective CRM requires discipline to capture every customer contact from initial website visit through sale and continuing with ongoing support. Most CRM systems are good at tracking customer activity after leads come in. First, we’ll compare the ROI of webcasts to white papers. Reputation.

ROI 50

ROI Paid Content Social Marketing Webcast 50

FunnelEnvy

MAY 11, 2017

Compile website analytics, social mentions, and testimonials to track customer journeys, and create a customer journey map to visualize the key points on the pathway. Continue to track social, web, and CRM analytics to ensure that you have an accurate picture of how the customer journey progresses in real time. Image via Bigstock.

Optimization 40

Optimization Marketing & Strategy Digital Marketing Funnels Top of Funnel 40

Hubspot

MARCH 24, 2016

Bonus: in completing this step and putting your findings on paper, you’ll have created an organization-wide blueprint for your nonprofit’s inbound marketing strategy. You may not have a customer relationship management (CRM) platform that integrates with other tools and software. Audit and Streamline Your Operations.

Inbound Marketing 28

Inbound Marketing Budget Programs Planning Marketing Management 28

Onalytica B2B

JULY 16, 2018

CRM is not a platform, it’s a strategy. Inside the white papers included designs by Brian Cannon famous for his work in the 90’s creating album covers for Oasis. Marketers need to look at the business through the eyes of their customers and take control of disciplines such as: Customer relationship marketing.

Top of Funnel 129

Top of Funnel Lead Ranking B2B Work Management 129

Hubspot

SEPTEMBER 17, 2018

Case Study and Customer Testimonial Videos. Words on paper sound a lot different than they do when read out loud. Consider purchasing photography paper to create a background that’s a little more appealing than a white conference room wall. Then, channel those insights directly into your marketing automation software or CRM.

Video Marketing 101

Video Marketing Sales Management Work Management Marketing Management 101

Convince & Convert

MAY 19, 2010

I think that credibility plays a big role here; testimonials, case studies, ratings and rankings should be in the content mix. link] John White Paper Discoverable, Interactive, Shareable – Russ Henneberry on Content Marketing. Oh, and it's substantially less work on my end, with a more marketable finished product.

Social Media 137

Social Media Media Webinar Metrics Marketing & Strategy 137

ClearVoice

JUNE 16, 2020

Here are a few takeaways from the piece: Marketers are adding value to their campaigns by incorporating CRM data and real-time data from analytics. I’ve been asked to include a quick stat or appealing number in everything from landing page copy to requesting testimonials from happy customers. Testimonial. Case study.

Statistics 112

Statistics Storytelling Paid Search Agency Sample 112