The Point

APRIL 18, 2011

Good video content engages customers and prospects like no white paper or webinar can. At a recent marketing conference I attended, an exec from CRM giant Salesforce.com tagged video as far and away their heaviest focus for new marketing investment, but not all of us have the same kind of marketing spend at our disposal.

Cost 100

Cost Video Marketing Effectiveness Microsite 100

Sana Commerce

NOVEMBER 23, 2022

More specifically, make sure you use unique content and images, pay for image licenses, or use royalty-free stock photography. . Investing in high-quality CRM (customer relationship management) software can mitigate this business risk, as an effective CRM will provide a unified portal for all customer and CS communications.

Marketing Management 52

Marketing Management Business Ad Exchange Privacy Policies 52

Hubspot

JUNE 27, 2018

Now that you've put pen to paper to figure out exactly what your biggest, most anti-paycheck-to-paycheck life looks like, it's time to talk business. In order to bring that principle to life, Barry uses his CRM as a true lead conversion machine. Align your business plan. Build a Consistent Marketing Plan.

Business 101

Business Tips Ad brokers Lead Scoring 101

markempa

SEPTEMBER 4, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 I hope you can make it. I hope you can make it.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Lead Generation Demand 120

markempa

AUGUST 17, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 What can you send via email?

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

markempa

JUNE 19, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. I interviewed Barry Trailer, Partner of CSO Insights about their White Paper, "Optimizing Lead Generation - Whats the Payback?

Lead Generation 120

Lead Generation Generation Optimization Leads 120

markempa

AUGUST 22, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Ardath, thanks for the tag.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Thought Leadership 120

markempa

SEPTEMBER 1, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation B2B Sales B2B Marketing B2B Thought Leadership 120

markempa

AUGUST 18, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

BtoB 120

BtoB Lead Generation B2B Sales Generation 120

markempa

OCTOBER 2, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Nurturing 120

Lead Nurturing Lead Generation Webinar Metrics Sales Qualified Leads 120

markempa

JULY 10, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. The article is based on a recent white paper , as well as research by CSO Insights.

B2B Sales 120

B2B Sales Lead Generation Sales Leads BtoB 120

markempa

MARCH 30, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation B2B Thought Leadership Word of Mouth Generation 120

markempa

JULY 13, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. 55 percent of respondents would be more likely to consume white papers and analyst reports if they were delivered as podcasts.

Lead Generation 120

Lead Generation Purchase B2B Thought Leadership Generation 120

markempa

NOVEMBER 8, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Leads Lead Marketing Qualified Leads 120

markempa

JUNE 14, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

B2B Sales 120

B2B Sales Lead Generation Lead Scoring Lead Ranking 120

markempa

OCTOBER 11, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation B2B Thought Leadership Thought Leadership Generation 120

markempa

JUNE 7, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. " Bill addresses the following lead generation modalities; white papers, search (SEO), display ads, email newsletters and public relations.

RSS 120

RSS Lead Generation Generation B2B Thought Leadership 120

markempa

FEBRUARY 1, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 « Podcasts vs. Webinars which is better?

Lead Generation 120

Lead Generation Generation Leads Lead 120

markempa

AUGUST 10, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Work Management Marketing Management Marketing Report 120

markempa

SEPTEMBER 15, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Cold Calling 120

Cold Calling Lead Generation Email Marketing B2B Marketing 120

markempa

MARCH 18, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Generation Leads Lead 120

markempa

MAY 23, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Webcasts for Lead Generation White Paper - by web conferencing provider Interwise provides a great white paper on the subject.

Webcast 120

Webcast Lead Generation Webinar Metrics ROI 120

markempa

JUNE 8, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. A while back, I met with a CRM consulting firm. A while back, I met with a CRM consulting firm. They said they were thought leaders.

Lead Generation 120

Lead Generation Budget Programs Word of Mouth B2B Thought Leadership 120

SpotMe Blog

MAY 31, 2023

You have to handle details like: Securing permits and licenses Arranging parking and transit for attendees Coordinating vendors and suppliers Ensuring the venue is properly set up Managing attendee registration and check-in Any issues with logistics can negatively impact the attendee experience and reflect poorly on your organization.

Planning 52

Planning Personalization Work Management Best Practices 52

markempa

JUNE 7, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Cold Calling 120

Cold Calling Lead Generation B2B Sales Webcast 120

markempa

MAY 20, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Ideal Customer Profiles Lead Scoring Lead Ranking 120

Convince & Convert

JUNE 29, 2010

Before TV we entertained ourselves by interacting, making and doing, whether it was paper airplanes, a game of Yahtzee, or family harmonica night. TV watching on a per capita basis has increased for 50 years in a row, and that staggering amount of time has come largely at the expense of human connectedness and innovation.

RSS 118

RSS Paid Search Agency Advertising Agencies PR 118

Online Marketing Institute

NOVEMBER 8, 2010

The latest developments in Sales and Marketing Automation, especially the automatic link-up between CRM and Demand Generation software, remove much of the complexity. Canada License. Canada License. And marketers can finally show ROI just like their sales, manufacturing, and financial counterparts.

ROMI 40

ROMI Ad Building Marketing Automation Services Privacy Policies 40

The Point

MAY 30, 2023

Webinars and white papers can be reinvented as infographics, checklists, blog posts, even video. Clean up your CRM database. But rather than investing big bucks on new assets, think about recycling older content with a new spin or angle. Even a design update can give old content new life. Identify and eliminate wasted spend in search.

Marketing Budget Creation 147

Marketing Budget Creation Budget Programs Marketing Budget Paid Search Agency 147

thePoint

MAY 25, 2018

Customer-facing marketing content – brochures, white papers, position papers, presentations, etc. You just have to decide between one of two approaches: You purchase/license SAAS (Software as a Service)-type tools yourself. that provide more in-depth information about your products/services.

Paid Search Agency 40

Paid Search Agency Work Management Sales Management Marketing Management 40

The Point

APRIL 23, 2020

Use this opportunity for a good housecleaning – at the very least, your email performance reports will be more accurate, and a smaller database may even save you money on software licenses. How easy is it for your Web visitors to find resources like white papers, ebooks, and recorded Webinars? Update your resource center.

Budget Management 263

Budget Management Spending Work Management Marketing Management 263

accelerate agency

APRIL 11, 2023

Typical SaaS solutions allow companies to pay for their services on demand (paying for the resources they use), through a licensing model, or a subscription fee. For example, SaaS products can range from cloud-based Customer Relationship Management solutions (CRM) like Salesforce to ecommerce hosting like Shopify.

Enterprise Management 52

Enterprise Management Paid Search Agency Work Management Marketing Management 52

InsightSquared

MAY 14, 2020

Not only are you spending more than necessary on license and management costs, but beyond the dollars, both deal progression and customer experience are suboptimal. They submit the “request this white-paper now” form, get the download, and go about their business.

Work Management 156

Work Management Contacts Marketing Management Leads 156

Online Marketing Institute

JULY 31, 2012

White Papers. Content Licensing. CRM Systems. Paper Merchants. Consumer Media. Design & Production. Digital Editions. eMedia & Technology. Lead Generation. M&A and Finance. Sales & Marketing. --> Bloggers. --> Resources. Video Center. ENews Sign-Up. --> Magazine. Browse Issues. Subscribe Now. FOLIO: Staff. --> Suppliers.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

The ROI Guy

NOVEMBER 8, 2006

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. White Papers are Influence Kings, But Need Persona.

ROI 40

ROI Marketing Budget Work Management Marketing Automation Services 40

SpotMe Blog

SEPTEMBER 22, 2023

You want a solution that is easy to set up and use, affordable, produces high-quality, customized badges, and integrates with your event management software and CRM. And by having this badge printing process onsite, it is easy to get consent signatures from HCPs when they check in and track them in your pharma CRM.”

Work Management 52

Work Management Enterprise Management Marketing Management Budget Programs 52

Webbiquity

MARCH 9, 2017

Subscribe to your newsletter or blog, download a white paper or report, complete a brief survey, register for a webinar. Forms can be made secure, require a Captcha, integrate with payment processors like PayPal and Stripe, connect with email and CRM apps, and includes graphical reports. Google Review Count: 281. 3 ) Instapage.

Landing Pages 187

Landing Pages Conversion Rate Optimization Conversion 187