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Does your organization need a marketing work management platform?

Martech

But deciding whether your company needs a marketing work management platform calls for the same steps involved in any software adoption, including a comprehensive self-assessment of your organization’s business needs and resources, staffing, management support, and financial resources. How do our employees manage their own productivity?

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Does your organization need a sales enablement platform?

Martech

Additionally, the analytics that sales enablement platforms offer can generate valuable intelligence that can better inform the whole organization on buyers’ interests and the pain points they’d like solutions to address. At what level in the organization will it be managed? Who will use the platform? Training is essential.

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Does your organization need a marketing automation platform?

Martech

Then native CRM integration is a must-have. By knowing what you need, you’ll be in a better position to control the selection process and choose the platform that will most benefit the organization. The post Does your organization need a marketing automation platform? Do your sales reps need real-time access to marketing data?

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Does your organization really need a marketing automation platform?

Martech

Marketing automation platforms are often at the center of the marketing organization, but with capabilities that go beyond your average email platform often come steeper prices and a sharper learning curve. Then native CRM integration is a must-have. The post Does your organization really need a marketing automation platform?

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Replacement Survey: The top 5 solutions replaced

Martech

Mission-critical components of the martech stack were among the most replaced by marketing organizations over the last year. MA and CRM lead the pack. SEO tools, easier to switch than MA or CRM, jumped to the third spot in 2022, with 23% saying they replaced these technologies compared to 16% in 2021. Results by company size.

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Is Pipeline Visibility Hurting Your Sales?

InsightSquared

Every sales organization is experiencing a new level of sales uncertainty in this current climate. Tech stack consolidation lowers license costs and brings better visibility into your pipeline. While we can all hope for a silver-bullet solution to arrive, the best remedy right now is actually within our grasps right now.

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Verifiable Credentials: Fostering the Trust Revolution With Direct, One-to-One Relationships

Salesforce Marketing Cloud

In this atmosphere, people want more control and protection over their digital identity, and organizations want more accurate, secure, and consensual methods of verifying stakeholder information. And how can the process leave people feeling respected and organizations feeling confident about the security and quality of a user’s experience?

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