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Does your organization need a marketing automation platform?

Martech

Marketing automation platforms are a critical part of the martech ecosystem for many businesses, offering many benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation. Then native CRM integration is a must-have. What are our goals?

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Does your organization really need a marketing automation platform?

Martech

Marketing automation platforms are often at the center of the marketing organization, but with capabilities that go beyond your average email platform often come steeper prices and a sharper learning curve. Then native CRM integration is a must-have. Is lead scoring a crucial part of your marketing process?

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Lead thresholding: Don’t do it

Capstone Insights

It’s the same with lead thresholding: it’s common in B2B SaaS, but it’s a bad practice which negatively impacts an organization’s growth. The main reasons companies threshold leads are: Licensing costs: The number of contacts/leads is a parameter that many CRMs use to determine license cost.

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11 Strategies to Level up Your Sales Game

Salesforce Marketing Cloud

Shifting your focus to offering value and solutions is the way forward. Not only will this help you build trust, which makes it easier to sell , but it will open the door to long-term relationships that can lead to upsells and cross-sells. If your CRM doesn’t already have these features, ask your manager for a tech upgrade.

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B2B Lead Generation Blog: Lead qualification and scoring for better leads

markempa

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! But inquiries are not leads.

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Appointment Setting for Financial Advisors Made Easy

Salesforce Marketing Cloud

In an appointment economy , organizations respect every customer’s time by setting up specific appointments with them and adhering to start and stop times. If they don’t have enough leads that convert to sales, they won’t stay with the firm. These capabilities are critical for financial services firms. Automate the scheduling process.

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Business Value Summit Interview – Getting The Most from your Business Value Program

The ROI Guy

A great group of product marketers, value consultants and ROI practitioners gathered in Santa Clara last week for the first ever Business Value Summit – West. Here’s some of our conversation: Tell me a little about one of your favorite Business Value campaigns / programs you’ve developed and rolled out recently?