SalesIntel

MARCH 22, 2023

For example – your company may discover that your biggest clients are using marketing automation tools like Marketo or Eloqua. Marketo and Eloqua businesses are typically big, with tens or hundreds of thousands of contacts, significant resources, and technological know-how.

Segmentation 52

Segmentation Ideal Customer Profiles Enterprise Management Marketing Automation Services 52

TrustRadius Marketing

JANUARY 8, 2020

Hubspot has many draws: its forever free CRM, its integrated sales, marketing and service hubs, and its wide network of support. Oracle Eloqua. Oracle Eloqua is a marketing automation platform designed for enterprise B2B companies. Oracle Eloqua seeks to unite marketing and sales pursuits with highly integrated lead management.

Enterprise Management 52

Enterprise Management Hubspot Marketing Automation Services Marketing Management 52

Ledger Bennett

MARCH 19, 2021

The platform provides an aggregated view of cross-channel performance, from paid and organic social media to sales funnel and CRM activity. To schedule a Cortex demo Push to Start. It integrates with all major marketing platforms and tools including: Salesforce. Google and Bing Ads. Google Analytics.

Marketing Automation Services 59

Marketing Automation Services Aggregators Forecasting Paid Search Agency 59

Customer Experience Matrix

JUNE 9, 2009

but there’s an online demo that seems to cover pretty much the whole product. It’s irresistible to compare Sales Insight with Eloqua Prospect Profiler, launched two weeks ago (see my review ), which also gives sales people access to prospect activities gathered by the marketing system. Marketo includes the anonymous visitor tracking.

Marketo 120

Marketo Work Management Marketing Automation Services Eloqua 120

Vidyard

NOVEMBER 26, 2013

Method CRM’s Entertaining Tutorial The folks at Method CRM provide QuickBooks users with a fully customizable end-to-end financial CRM platform, and their dynamic how-to video is pretty cool. Key takeaway: How can you make your next demo or how-to video more engaging?

Video Marketing 58

Video Marketing B2B Marketing Examples Eloqua 58

SnapApp

MAY 28, 2019

It’s no use having 60 new leads in your CRM if only five of them are actually qualified. A top-of-the-funnel lead needs to see different content than a lead who has already completed a demo with sales. On average, half of the leads in any CRM system are not yet ready to buy , according to data from Marketo.

Lead Ranking 75

Lead Ranking Top of Funnel Lead Generation Marketing Qualified Leads 75

ANNUITAS

JULY 30, 2015

This wasn’t just for our marketing team — it included our CRM admins, the sales team, communications and so many other parties. There are many important things to focus on when starting to use a marketing automation platform such as Marketo or Eloqua. Rome wasn’t built in a day and neither was a fully automated marketing engine.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Lead Ranking Automation 100

Vidyard

FEBRUARY 4, 2014

For example, if you have a trail of content leading to a detailed product demo, you could gate the demo to see how many viewers will volunteer their info having already received quality un-gated content beforehand. However, if you select a mid-funnel video to restrict access to, the email gate can act as a qualifier.

Top of Funnel 63

Top of Funnel Video Marketing Lead Ranking Lead Scoring 63

DealSignal

SEPTEMBER 5, 2023

com Integrations Comparison DealSignal Integrations: DealSignal offers integrations with popular Customer Relationship Management (CRM) systems, Marketing Automation Platforms (MAP), and Sales Engagement tools. Book a Free Demo of DealSignal today! It is unclear where they get their numbers from.” – Source: G2.com

B2B Sales 52

B2B Sales Ideal Customer Profiles Generation B2B 52

SnapApp

APRIL 4, 2018

First Meetings - Inbound-sourced leads that have turned into a completed first meeting and/or demo with an Account Executive. . Demo rating - Account Executives are tasked with rating a demo from 1-5. Marketing is responsible for a % of total demos rating above a 3. . Tracking method – Eloqua. . . Adam Honig.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

LeanData

APRIL 29, 2015

However, as many of us are aware, most CRM and marketing automation systems today are designed with leads as individuals. In fact, one of the core challenges with a CRM like Salesforce is that leads are fundamentally disconnected from all other objects. The lead disconnect becomes apparent when nurturing your accounts.

Account Based Marketing 40

Account Based Marketing Leads Lead Marketing Qualified Leads 40

LeanData

APRIL 29, 2015

However, as many of us are aware, most CRM and marketing automation systems today are designed with leads as individuals. In fact, one of the core challenges with a CRM like Salesforce is that leads are fundamentally disconnected from all other objects. The lead disconnect becomes apparent when nurturing your accounts.

Account Based Marketing 40

Account Based Marketing Leads Lead Marketing Qualified Leads 40

LeanData

APRIL 29, 2015

However, as many of us are aware, most CRM and marketing automation systems today are designed with leads as individuals. In fact, one of the core challenges with a CRM like Salesforce is that leads are fundamentally disconnected from all other objects. The lead disconnect becomes apparent when nurturing your accounts.

Account Based Marketing 40

Account Based Marketing Leads Lead Marketing Qualified Leads 40

Directive Agency

FEBRUARY 22, 2019

In many B2B companies, this information can be pulled from marketing automation platforms and customer relationship management (CRM) platforms. Let’s use an example of a B2B SaaS solution: CRM Software. One of your target keywords might be: “crm software”. That’s all it takes! Gathering Data. Analyzing Performance.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Vidyard

JULY 10, 2013

If a prospect is watching your product demo video, or viewing a recorded webinar, why wait for them to navigate to another page to ask for their email address, or to provide more info on your product? Not using a marketing automation or CRM platform? This way, viewers can always provide their contact info when they love your content.

Video Marketing 50

Video Marketing Generation Leads Lead 50

Vidyard

NOVEMBER 28, 2014

Oracle learned that not all prospects are ready to get a demo from their sales team. Vidyard) with their Eloqua instance and sent video viewing data to Salesforce. Top Lesson Learned Offer different levels of engagement throughout campaigns. And the same goes for you. But that doesn’t mean you should forget about them.

Analytics 50

Analytics Video Marketing Campaigns Lead Ranking 50

Vidyard

SEPTEMBER 22, 2014

“Funny and fast videos to entice, product experts to educate, and then software demos to help buyers vet features will be the mantra of the Web moving forward. Vidyard integrates with key marketing automation and CRM tools to deliver user ­level video engagement data, turning views into sales.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

“Funny and fast videos to entice, product experts to educate, and then software demos to help buyers vet features will be the mantra of the Web moving forward. Vidyard integrates with key marketing automation and CRM tools to deliver user ­level video engagement data, turning views into sales.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

Funny and fast videos to entice, product experts to educate, and then software demos to help buyers vet features will be the mantra of the Web moving forward. Vidyard integrates with key marketing automation and CRM tools to deliver user ­level video engagement data, turning views into sales.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Heinz Marketing

MARCH 1, 2021

Think of auto-populated CRM as a result. And I know that this has been a topic that’s been top of mind for CROs in CMOs for many years, and yet we still are working out of Marketo and Eloqua. And her insight was I got to sell databases over the phone and I got a demo, but how do I do that? So she spun up a team in India.

Trigger Marketing 117

Trigger Marketing Intent Signal B2B Sales CMO 117

Martech

DECEMBER 13, 2023

The lead accesses an online demo: 10 points. By analyzing the data from your marketing automation platform and your CRM, you’ll be able to measure the impact of your lead generation strategy and plan for the optimizations you need to improve your outcomes. A lead registers to attend a webinar: two points. The length of the sales cycle.

Lead Ranking 127

Lead Ranking Marketing Automation Services Lead Generation Sales Management 127

Albacross

JANUARY 17, 2020

Leads then enter ActiveCampaign’s built-in CRM system for our sales reps to work intelligently with them – ultimately turning the leads into valuable and loyal customers. HubSpot It serves as our main CRM solution where we store the information we have about all our current clients, potential leads, leads in progress & lost deals.

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122

Heinz Marketing

SEPTEMBER 3, 2018

We were thrilled this last time to be able to talk to Marilyn Cox , Vice President of Marketing and CRM at The Second City. We’ve got Marilyn Cox , she’s the Vice-President of Marketing and CRM at The Second City. She is the Vice President, excuse me, of Marketing and CRM at The Second City. Matt: I am doing great.

Top of Funnel 44

Top of Funnel B2B Thought Leadership Work Management B2B Sales 44

Metadata

DECEMBER 15, 2020

This can definitely be a drawback when exchanging gifts, and more importantly, people’s time, for demo requests. You should first look at your cost-per-lead from any paid campaigns you’re running to generate the demo requests, plus the cost of the gift. We used LinkedIn conversation ads last quarter and generated 100+ demo requests.

Webinar Metrics 59

Webinar Metrics Cost per Lead Trends Lead Gen 59

Vidyard

FEBRUARY 25, 2015

A CRM system, or a way of tracking your closed deals. You can get away with manually searching through your lead database to complete the last step of this, but having a CRM that integrates with your Marketing Automation platform makes this as easy as one click.

Video Marketing 51

Video Marketing Eloqua Top of Funnel Marketing Automation Services 51

Convince & Convert

JANUARY 11, 2017

They want to get more information, so they will go to Google, search my name, the company name Oktopost, get to my website, and hopefully leave their information or fill out a form to get a demo, a whitepaper, webinar, or whatever. This could be in your market automation, like with Marketo, or in maybe sales for CRM.

Social Media 133

Social Media Sales Management Top of Funnel Media 133

Vidyard

SEPTEMBER 24, 2019

Does it work with your customer relationship management (CRM) or marketing automation platform (MAP)? Relevant integrations: Salesforce, Marketo, HubSpot, Eloqua, Pardot, YouTube, Hootsuite, Outreach, SalesLoft, Adobe, ExactTarget, Zendesk, Kapost, Drift, and more. Watch a 3-minute demo. Can you track who watched what when?

Paid Content 93

Paid Content Enterprise Management Marketing Automation Services Work Management 93

NetLine

MAY 1, 2018

Did you know that you can connect the NetLine Portal to your CRM or MAS, and that it’s pretty easy? There are lots of other integrations (Marketo, Pardot, On42, Eloqua, etc.), Check out the full demo here. To make the flow of leads even simpler, the Portal can be connected directly to Hubspot in a few quick steps. Why connect?

Fulfillment 49

Fulfillment Hubspot Top of Funnel Sales Qualified Leads 49

KoMarketing Associates

JULY 21, 2015

Request a Demo. The team at Eloqua has a nice grid-like infographic comparing buyer objectives and business objectives in relation to content marketing assets types, which can be used for support and reference. Daily Blog Updates. Company Updates. Premium” Content or Subscription Based Content. Request an Evaluation. Free Trial.

Landing Pages 120

Landing Pages Search Engine Marketing Paid Content Search Marketing 120

Vidyard

JULY 21, 2017

For prospects you’re targeting who are further along in the funnel, consider including videos to answer questions you know they have about the product, detailed product demos, or personalized videos about how the product solves problems within their industry. Capture new leads with forwarded emails.

Email Marketing 102

Email Marketing Video Marketing Campaigns Top of Funnel 102

Hubspot

OCTOBER 29, 2019

After adopting social selling practices and LinkedIn’s Sales Navigator, marketing software company Eloqua decreased their average sales cycle time by 20 days , and boosted the rate of leads converting to opportunities by 25%. You can view social selling trainer Gabe Villamizar providing a demo of the service here. Blog (optional).

Ideal Customer Profiles 88

Ideal Customer Profiles Peer-to-peer Linkedin Profiling 88

Single Grain

AUGUST 21, 2014

Researching different programs, viewing online demos and reading case studies from companies that have successfully launched MA programs can help you decide if these systems will be a good fit for you. Others may tie in to some popular CRM systems, but not others. MA programs work best with CRM integration. Infusionsoft.

Marketing Automation Services 45

Marketing Automation Services Marketing Automation Automation Planning 45

Online Marketing Institute

JULY 31, 2009

4) “Pure play” lead management – this group is lead by Eloqua , but there are a LOT of firms throwing their hat into this ring including Vtrenz, Hubspot, Manticore, Market2Lead, Marketo, LoopFuse, einsof, iHance, Precience, among many others. My point: B2B marketers are looking elsewhere for help generating demand.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Content Standard

NOVEMBER 3, 2015

Use the vast amount of data from your CRM and MAP to offer unique content to targeted segments. Reach out for a sales call only at the right time—when your leads view your pricing or demo page, when leads reach a certain lead score, or when they request more info. Send different messages targeting your various personas and segments.

ROI 41

ROI Email Marketing Marketing Management Marketing Automation Services 41

Content Standard

NOVEMBER 3, 2015

Use the vast amount of data from your CRM and MAP and offer unique content to targeted segments that allows you to address their specific needs or demands. Reach out for a sales call only at the right time—when they view your pricing or demo page, when the lead reaches a certain lead score, or when they request more info.

ROI 40

ROI Email Marketing Enterprise Management Marketing Management 40

PathFactory

FEBRUARY 14, 2019

To determine how content is performing, Path Analytics can compare the consumption of assets against each other, and use CRM data to generate opportunity influence and ROI reporting. In the past, we’ve recommended automating email alerts or baking PathFactory data into tools like Marketo Sales Insight or Eloqua Profiler.

Analytics 74

Analytics Eloqua Sales Qualified Leads Ideal Customer Profiles 74

SnapApp

DECEMBER 14, 2016

We are also fans of Captora for SEO optimization and run our inbound email programs from Eloqua at MongoDB. Salesforce released Einstein which uses AI to make their CRM smarter. In B2B, do you gate demos of your product? It’s inside-out thinking to believe your demo or digital brochure is high value to your prospect.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62