Engagio

JUNE 29, 2021

The engagement data often comes from your website, CRM, and marketing automation system. The fit data will come from a scoring model that you either develop yourself (a fitness rating system of 1-5 stars is enough to begin) or obtain through a platform like Demandbase, which calculates it for you using machine learning.

Marketing Automation Services 71

Marketing Automation Services Lead Ranking Service DemandBase 71

Martech

DECEMBER 6, 2023

The pixel can be deployed on digital campaigns run on platforms including Demandbase, Google, HubSpot, Marketo, Microsoft and Outreach. The announcement follows the launch of technology enabling connections to websites, CRM systems and spreadsheets in September. A pixel to track campaign efficiency.

Campaigns 112

Campaigns Account Based Marketing B2B DemandBase 112

SalesIntel

APRIL 19, 2024

The first step in the sales process is prospecting. To effectively prospect, you need verified contact data on your ideal buyers. You may have identified the perfect accounts for your solution, but if your prospect list lacks verified email and phone data, you’ll struggle to reach your intended targets.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Ideal Customer Profiles Lead Scoring 40

DemandBase

SEPTEMBER 26, 2018

B2B sales and marketing organizations vary in size, structure, funding, and objectives – but the one thing which ties them all together is a deep investment in their CRM and marketing automation systems. Sales reps are never more than one click away from their CRM. They are the source of truth – for better or for worse.

Account Based Marketing 63

Account Based Marketing ABM CRM DemandBase 63

ClickZ

JUNE 15, 2020

CRM tools like HubSpot and Salesforce Einstein have AI features like predictive analytics and machine learning built in. Account-based marketing (ABM) platforms like Demandbase and Terminus enable B2B marketing and sales teams to target companies that align well with their existing clients.

Digital Asset Management 145

Digital Asset Management Lead Ranking Lead Scoring Enterprise Management 145

Engagio

MARCH 29, 2021

A screenshot of the Demandbase One Dashboard showing the top trending Intent keywords over 12 weeks. Demandbase is one of the only account-based platforms that has a native personalization feature. And that sounds like a win-win for you and your prospects. Personalization with Demandbase. The case for personalization.

Ideal Customer Profiles 131

Ideal Customer Profiles Demand Generation DemandBase Personalization 131

Customer Experience Matrix

MAY 19, 2010

Summary: DemandBase has added real-time access to its data identifying Web site visitors, enabling Web sites to deliver customized pages. It’s more than a year since my original post about DemandBase. According to DemandBase, this compares with one to two seconds for conventional IP address look-ups.

DemandBase 120

DemandBase Leadlander Jigsaw Marketing Automation Services 120

Engagio

OCTOBER 11, 2023

The right data underpins everything from building target account and contact lists to fueling sales prospecting and cleaning existing databases. For example, if sales prospecting is critical, prioritize providers with seamless CRM integration and tools that put AI-driven insights directly into seller workflows.

Marketing AI 77

Marketing AI Marketing Management B2B Sales Marketing Analytics Tools 77

SmartBug Media

APRIL 4, 2022

Demandbase. Demandbase uses artificial intelligence to pull information from first- and third-party data, which moves you past spam and on to relevant and deep insights from the accounts you’re targeting. Read the full case study. Read more about this solution. How Can You Use Intent Data to Take Your Business to the Next Level?

Intent Data 98

Intent Data Intent DemandBase Account Based Marketing 98

Only B2B

FEBRUARY 6, 2024

And learning how to collect b2b intent data helps in generating more quality prospects and increase the chances of getting more qualified leads. It encompasses various online activities, behaviors, and signals that indicate a prospect’s interest in a specific product, service, or industry.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

Martech

OCTOBER 1, 2021

Good morning, Marketers, and how important to you is your CRM? As we note in the Terminus news below, it seems to be open season on CRMs. But there does seem to be a growing chorus singing the tune that the CRM should be a minor part of the B2B marketing stack, not the hub where everything happens. Is CRM still important to you?

Marketing Attribution 115

Marketing Attribution Marketing Automation Services Allocation InsideView 115

Engagio

NOVEMBER 5, 2020

This platform would be a seamless extension of your day-to-day marketing needs, answering your questions about prospects and customers, and providing the solutions you need to grow your business. . You may have guessed by now that I’m talking about our new Demandbase ABM Platform. And it’s finally out in the world!

Account Based Marketing 62

Account Based Marketing Marketing Automation Services ABM DemandBase 62

DemandBase

NOVEMBER 5, 2020

This platform would be a seamless extension of your day-to-day marketing needs, answering your questions about prospects and customers, and providing the solutions you need to grow your business. . You may have guessed by now that I’m talking about our new Demandbase ABM Platform. And it’s finally out in the world!

Account Based Marketing 52

Account Based Marketing Marketing Automation Services ABM DemandBase 52

Lattice

MARCH 22, 2016

For example: Demandbase targets 3,000 accounts as part of their program. I was fortunate to have hosted Sangram Vajre, CMO and Co-Founder of Terminus and Peter Isaacson, CMO of Demandbase last week in a webinar about how you can scale account-based marketing. 360 Degree view of your prospects and customers.

Account Based Marketing 100

Account Based Marketing DemandBase SMB ABM 100

Lattice

MARCH 21, 2016

For example: Demandbase targets 3,000 accounts as part of their program. I was fortunate to have hosted Sangram Vajre, CMO and Co-Founder of Terminus and Peter Isaacson, CMO of Demandbase last week in a webinar about how you can scale account-based marketing. 360 Degree view of your prospects and customers.

Account Based Marketing 100

Account Based Marketing DemandBase SMB ABM 100

DemandBase

MAY 28, 2020

Check out this blog from @Demandbase, which lists five types of data that strengthen marketing performance. Basically, the data that lives in your customer relationship management (CRM) system. 5 Types of Data that Drive Marketing Efficiency appeared first on Account-Based Marketing – Demandbase. click to tweet. Purchase Intent.

Efficiency 71

Efficiency Account Based Marketing Sales Qualified Leads DemandBase 71

Martech

APRIL 25, 2023

Burnout and turnover “Without a source of new talent, MOps teams are becoming top-heavy,” according to Demandbase. It is a great tool to help you really focus and prioritize your CRM data. with custom personalization in outreach to prospects, helping the productivity of sales reps. She also points out tools like Regie.ai

Marketing AI 111

Marketing AI Allocation Top of Funnel Planning 111

Hubspot

MAY 8, 2020

As HubSpot's Senior Manager of Accelerated Leadership Programs, Ryan Batter states, "The one common thread for all ABM strategies is a CRM in which teams can track company interactions, ideally across marketing and sales teams.". Look for a CRM that enables strong integrations to ABM-specific tools to customize your strategy.".

Account Based Marketing 95

Account Based Marketing Work Management Marketing Management Budget Programs 95

The ABM Agency

FEBRUARY 27, 2024

Mid Stage: Building Momentum As organizations progress, they often adopt ABM orchestration platforms such as Demandbase or 6sense, signifying a move towards more integrated and automated ABM strategies. This includes everything from marketing automation and CRM platforms to ABM orchestration tools and analytics solutions.

Account Based Marketing 52

Account Based Marketing ABM Demand Generation Agencies Top of Funnel 52

Heinz Marketing

SEPTEMBER 30, 2022

These tools allow prospects to engage with your business through content, ads, a sales representative, your website, etc. . These tools help you capture the attention of prospects. Finally Identification – these tools identify prospect accounts and targets within your target audience or ideal customer profile (ICP). .

Ideal Customer Profiles 117

Ideal Customer Profiles Work Management Planning Marketing Automation Services 117

TrustRadius Marketing

OCTOBER 3, 2022

By collecting and analyzing downstream intent data, brands can draw conclusions about prospective customers’ purchase intentions. Intent data gives all parties actionable insights into which prospects and/or customers to prioritize in their outreach. Understand purchase intent. Integrate seamlessly.

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

The Point

OCTOBER 18, 2012

Earlier this week, San Francisco-based Demandbase announced its “ Company Targeted Advertising ,” a new platform that allows B2B marketers to target online display advertising either to specific companies (by name) or those that meet specific corporate attributes (company size for example, or vertical industries).

Paid Search Agency 100

Paid Search Agency Demographics Display DemandBase 100

PureB2B

MAY 8, 2019

Demandbase is one of the leaders in this space, their entire focus is built on helping marketers identify the buyers that are showing the highest levels of engagement. Demandbase’s goal is to quickly identify, engage, and nurture buyers through the buying cycle. We have seen entire companies build their stories on this model.

Account Based Marketing 62

Account Based Marketing ABM DemandBase Demand Generation 62

Full Circle Insights

SEPTEMBER 22, 2022

Opportunities are measured in stages: Detected: Marketers use intent data from companies like Bombora, 6sense or Demandbase to identify early-stage interest from accounts that matches the marketers’ intent topics. Qualified: Marketing passes the baton to sales at this stage, and the sales team works to convert the lead to the pipeline stage.

Activities 52

Activities Account Based Marketing Marketing Qualified Leads Top of Funnel 52

DemandBase

APRIL 27, 2020

Director, Channel and Partner Marketing, Demandbase. At Demandbase, Partner Marketing carries a number for partner-influenced and partner-sourced opportunities. Keep an up-to-date library of thought leadership content and use case studies that SDRs can send to prospects to nudge them along in their journeys. Partner Marketing.

Account Based Marketing 59

Account Based Marketing ABM Top of Funnel Peer-to-peer 59

Outgrow

FEBRUARY 4, 2022

From data through website sessions to data from search engines, data around user intent can be a marketer’s heaven as it has the potential to transform the way you interact with your prospects. This is our go-to source of intent data because this points in the right direction, exactly what our prospects are looking for. .

Intent Data 52

Intent Data Intent Peer-to-peer Outgrow 52

Full Circle Insights

SEPTEMBER 12, 2022

It’s no secret– many B2B companies are using Account Based Marketing (ABM) as a key strategy to target prospects, specifically with the aim of reaching specific accounts that fit an ideal customer profile. ABM has become an incredibly popular way for B2B marketers and sales teams to connect with their prospects. ABM is an investment.

Account Based Marketing 98

Account Based Marketing ABM Full Circle Insights Ideal Customer Profiles 98

TrustRadius Marketing

OCTOBER 3, 2022

Intent data is increasingly important for identifying prospects in all stages of the buying process and building relationships with prospects and customers. First-party intent data is most valuable for prospects and customers who are far enough along their journey that they’re already aware of your brand.

Intent Data 52

Intent Data Intent Intent Signal Top of Funnel 52

Customer Experience Matrix

MARCH 4, 2014

My post last month on DemandBase and Bizo ’s products to target Web display ads at individual businesses resulted in a call from Vendemore , a Stockholm, Sweden-based firm that has been providing similar services for seven and a half years. centric DemandBase and Bizo. It provides more global coverage than U.S.-centric

Top of Funnel 120

Top of Funnel Advertising Funnels Paid Search Agency Display 120

Engagio

NOVEMBER 19, 2020

For example, if you provide marketing technology, knowing what a prospect uses for marketing automation or their CRM might impact their candidacy for your solution. This information is found from a variety of sources, including: Your CRM data. An ABM platform like Demandbase. Executive entry point. Web analytics.

Demand Generation 106

Demand Generation Ideal Customer Profiles Account Based Marketing ABM 106

DemandBase

SEPTEMBER 17, 2018

Here are five sessions Demandbase is participating in which you can bookmark on your Agenda Builder: Full-Funnel ABM: Aligning Across Your Tech Stack. ABM, marketing automation and CRM are the core pillars of an effective B2B marketing plan. Speaker: Jessica Fewless, VP, ABM Strategy, Field & Channel Marketing, Demandbase.

Account Based Marketing 45

Account Based Marketing ABM DemandBase CMO 45

KoMarketing Associates

SEPTEMBER 16, 2020

In “one to one” ABM, the program may only target 10-50 prospects. According to the DemandBase study cited above, “When asked what tools B2B companies can’t do ABM without, CRM (83%), Marketing Automation (73%), and LinkedIn (60%) rounded out the top three” tools most essential for success.

Account Based Marketing 269

Account Based Marketing Budget Programs Planning Paid Search Agency 269

PureB2B

MAY 8, 2019

Demandbase is one of the leaders in this space, their entire focus is built on helping marketers identify the buyers that are showing the highest levels of engagement. Demandbase’s goal is to quickly identify, engage, and nurture buyers through the buying cycle. We have seen entire companies build their stories on this model.

Account Based Marketing 52

Account Based Marketing ABM DemandBase Demand Generation 52

TrustRadius Marketing

OCTOBER 3, 2022

Marketers often first learn about using intent data for prospecting, but they should also learn about the best intent data sources for customer retention and expansion. . This data is available for free for all DemandBase and 6sense customers — you can get a taste of the impact of downstream intent data. .

Intent Data 52

Intent Data Intent Top of Funnel Enterprise Management 52

Content4Demand

OCTOBER 6, 2021

In defense of marketing teams, we had no idea how to 1) understand which accounts were in a buying cycle; 2) make sense of engagement activity, such as a prospect downloading content or attending a webinar; and 3) determine the best time to engage an account. Third-party data from vendors like Bombora, Demandbase, 6sense and Metadata.io

Buyer's Journey 81

Buyer's Journey Intent Data Intent Lead Ranking 81

Lattice

MAY 24, 2016

For example: Demandbase runs an account-based program across 3,000 accounts (including enterprise and mid-market segments). Given that just 1% of leads turn into revenue , it’s no surprise that sales and marketing are looking for different approaches to success. They’ve seen up to 285% higher win rates and 35% higher deal sizes.

Marketing Automation Services 124

Marketing Automation Services Lead Ranking SMB Generation 124

Online Marketing Institute

JULY 31, 2009

Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) I’m sure I forgot a few.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40