Engagio

JANUARY 4, 2023

Integrate Demandbase with HubSpot to better align your CRM data set and GTM needs. The post How to Use Demandbase and HubSpot to Unify and Scale Your ABM Efforts appeared first on Demandbase.

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DemandBase Hubspot Account Based Marketing ABM 62

Unbound B2B

FEBRUARY 6, 2023

Quick Summary: Account-based marketing is a strategic sales and marketing technique that engages and converts highly-targeted audiences. ABM is all about focusing your marketing efforts on high-value accounts that have the maximum potential of converting into sales.

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Account Based Marketing Work Management Marketing Management ABM 52

The Point

AUGUST 25, 2020

Not every Account-Based Marketing (ABM) strategy starts from the same place. For others, it’s identifying a target account list. Filling those gaps will make you better prepared to reap maximum benefit from a fully-deployed ABM strategy. Ex: reach, engagement, engagement minutes, account coverage, meetings).

Ideal Customer Profiles 147

Ideal Customer Profiles Account Based Marketing ABM Lead Ranking 147

Hubspot

MAY 8, 2020

Are you in the market for your new account-based marketing software solution? Recall that account-based marketing is a marketing strategy that targets companies, rather than individual customers. Look for a CRM that enables strong integrations to ABM-specific tools to customize your strategy.".

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Account Based Marketing Work Management Marketing Management Budget Programs 95

The ABM Agency

FEBRUARY 27, 2024

Reading Time: 4 minutes In the sophisticated landscape of B2B marketing, establishing an Account-Based Marketing (ABM) Center of Excellence (COE) represents the pinnacle of ABM maturity. Interested in learning more about our approach to ABM Maturity?

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Account Based Marketing ABM Demand Generation Agencies Top of Funnel 52

Valasys

MAY 10, 2021

On the 4 th of May 2021, Demandbase announced two major acquisitions including integration with InsideView into a broad B2B go-to-market offering and with technographics provider DemandMatrix. These acquisitions are following Demandbase’s acquisition of ABM orchestration & analytics platform Engagio in June 2020.

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DemandBase Account Based Marketing Acquisitions ABM 52

Full Circle Insights

SEPTEMBER 12, 2022

A Practitioner's Guide to ABM . Explore the benefits of ABM, learn how to measure and engage key accounts, and identify top intent providers to enhance your ABM strategy. Account Based Marketing, commonly referred to as ABM, has taken the B2B marketing world by storm. Download eBook.

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Account Based Marketing ABM Full Circle Insights Ideal Customer Profiles 98

Marketing Insider Group

AUGUST 3, 2020

Account-based marketing (ABM) offers a lot of benefits to most B2B organizations. All of these things can clearly lead to a more profitable company and a better customer experience, which is why many companies are allocating large sums of their marketing budget towards this strategy.

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Account Based Marketing ABM Top of Funnel Lead Ranking 339

DemandBase

MAY 22, 2019

If you’re thinking “what is this Demandbase ABM Ecosystem and why should I care?” Put simply, the Demandbase ABM Ecosystem is a collection of software solutions that integrate with and complement the Demandbase Platform. So how does a Demandbase client get value from the Demandbase ABM Ecosystem?

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DemandBase Account Based Marketing ABM Marketing Management 63

Engagio

JANUARY 12, 2021

But with the rise of Account-Based Marketing, B2B marketers need new metrics—ABM metrics—to guide how they measure and prove their results. ABM analytics are different than traditional demand generation analytics. ABM requires account-based metrics. ABM requires account-based metrics.

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Account Based Marketing ABM Lead Ranking Top of Funnel 112

Engagio

NOVEMBER 18, 2020

To fill the growing need for more sophistication in the digital space, Demandbase and LiveRamp have joined forces in an innovative partnership—one that fires up B2B account identification and ad targeting capabilities. Integrating innovative features for B2B marketers.

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DemandBase Work Management Marketing Management Marketing Automation Services 96

Engagio

MAY 3, 2021

Today, I am pleased to announce that DemandMatrix (“DMX”) is joining forces with Demandbase by signing a definitive agreement to be acquired. This was a problem I had in my first startup where we could not figure out who is using Siebel or SAP CRM (remember that!) Late last year, we onboarded Demandbase as our customer.

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DemandBase InsideView Marketing Analytics Tools Advertising Agencies 71

DemandBase

OCTOBER 30, 2018

Today I’m pleased to announce that our Account-Based Marketing (ABM) technology has won a new accolade! The Demandbase ABM Platform won Gold for Innovations in Technology in the 10th Annual 2018 Golden Bridge Awards ’ Advertising, Marketing and Public Relations category. But we’re not stopping here.

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DemandBase Account Based Marketing ABM Public Relations 40

DemandBase

SEPTEMBER 26, 2018

B2B sales and marketing organizations vary in size, structure, funding, and objectives – but the one thing which ties them all together is a deep investment in their CRM and marketing automation systems. Sales reps are never more than one click away from their CRM. They are the source of truth – for better or for worse.

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Account Based Marketing ABM CRM DemandBase 63

Engagio

NOVEMBER 14, 2023

Account-based marketing (ABM) has not only altered the trajectory of B2B marketing; it has fundamentally reshaped the way companies go to market. This laid the groundwork for what would become account-based marketing (ABM). These were fueled by technology.

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Marketing AI Account Based Marketing Peer-to-peer Marketing Automation Services 62

Martech

SEPTEMBER 20, 2023

Channel99, the B2B performance and marketing attribution service launched by Chris Golec, founder and former CEO of Demandbase, has announced a pixel-technology driven platform to give visibility into the B2B customer journey. “It connects with your CRM. “It connects with your CRM. Why we care.

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DemandBase Marketing Attribution Account Based Marketing B2B 97

Martech

DECEMBER 6, 2023

The pixel can be deployed on digital campaigns run on platforms including Demandbase, Google, HubSpot, Marketo, Microsoft and Outreach. The announcement follows the launch of technology enabling connections to websites, CRM systems and spreadsheets in September. We’d like to know how it’s been for you.

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Campaigns Account Based Marketing B2B DemandBase 110

Full Circle Insights

NOVEMBER 10, 2022

Account-based marketing (ABM) has quickly become the predominant strategy for B2B marketers. Marketing operations that achieve better alignment with their counterparts in sales experience significant improvements in efficiency. This should be a joint effort between the sales and marketing teams.

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Ideal Customer Profiles Account Based Marketing ABM Webinar Metrics 52

Engagio

SEPTEMBER 9, 2020

If you’re just digging your feet into ABM and looking for pointers on how to build a successful account-based strategy, then How to ABM Like a Boss is the definitive blog series for you. Check out Part 1: Build a Budget and own your ABM! By now, you know the importance of ABM. Managing your ABM budget.

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Account Based Marketing ABM Ideal Customer Profiles De-duping 125

ClickZ

JUNE 15, 2020

30-second summary: The global AI software market is expected to reach nearly $23 billion by 2025, according to data from Statista. AI offers several powerful functionalities within in ABM platforms to facilitate selling. Example #1: AI-powered account-based marketing platforms.

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Digital Asset Management Lead Ranking Lead Scoring Enterprise Management 145

Valasys

AUGUST 9, 2023

Welcome to the dawn of AI-Driven Account-Based Marketing, where the fusion of artificial intelligence and strategic precision propels your campaigns into uncharted realms of success through automating Account-Based Marketing using AI.

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Marketing AI Account Based Marketing ABM Personalization 52

Customer Experience Matrix

SEPTEMBER 10, 2015

The first was HubSpot ’s announcement yesterday that its CRM offerings would now include access to a 19 million account prospecting database. The second was Demandbase ’s acquisition of data-as-a-service vendor WhoToo , which offers its own set of 250 million profiles relating to 70 million business processionals.

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DemandBase Hubspot Mobile Advertising Adwords 120

Engagio

NOVEMBER 19, 2020

If you’re just digging your feet into ABM and looking for pointers on how to build a successful account-based strategy, then How to ABM Like a Boss is the definitive blog series for you. Check out the rest of the articles in the series and own your ABM! Part 2: Establish an ABM Team. This is it.

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Demand Generation Ideal Customer Profiles Account Based Marketing ABM 106

Engagio

NOVEMBER 5, 2020

Right then, I knew that B2B marketing automation was heading towards a seismic shift. In my mind’s eye, I could see what would come next: a B2B marketing platform built for the way marketers and sellers actually go to market with ABM. How are they responding to marketing programs?

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Account Based Marketing Marketing Automation Services ABM DemandBase 62

PureB2B

MAY 8, 2019

97% of marketers have reported higher ROI by implementing an ABM strategy (Forbes “How Accounts – Based Marketing can significantly grow your business revenue). Demandbase’s goal is to quickly identify, engage, and nurture buyers through the buying cycle.

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Account Based Marketing ABM DemandBase Demand Generation 62

DemandBase

NOVEMBER 5, 2020

Right then, I knew that B2B marketing automation was heading towards a seismic shift. In my mind’s eye, I could see what would come next: a B2B marketing platform built for the way marketers and sellers actually go to market with ABM. How are they responding to marketing programs?

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Account Based Marketing Marketing Automation Services ABM DemandBase 52

SmartBug Media

APRIL 4, 2022

The company attributes its successes to the way ZoomInfo was able to provide a deeper look into its target market, vertical, and ideal buyers. If you’ve been wanting to perfect your account-based marketing (ABM) or give it a try for the first time, intent data is important—and 6sense can help. Demandbase.

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Intent Data Intent DemandBase Account Based Marketing 98

DemandBase

OCTOBER 10, 2018

To support our fellow B2B comrades who find themselves facing a similar scenario, we have created a workbook to help you achieve real results with ABM in 2019. But what happens if you’re committed to Account-Based Marketing and stakeholders haven’t seen the light? Excuse #1: We’re not ready for ABM.

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Account Based Marketing ABM Demand Generation Allocation 69

PureB2B

MAY 8, 2019

97% of marketers have reported higher ROI by implementing an ABM strategy (Forbes “How Accounts – Based Marketing can significantly grow your business revenue). Demandbase’s goal is to quickly identify, engage, and nurture buyers through the buying cycle. Not 15%… Not 45%… but 97%!

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Account Based Marketing ABM DemandBase Demand Generation 52

Engagio

MARCH 29, 2021

Note: Finding accounts in-market for your product is a key part of a personalization strategy. A screenshot of the Demandbase One Dashboard showing the top trending Intent keywords over 12 weeks. This information helps you understand what target accounts are researching on the web. Personalization with Demandbase.

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Ideal Customer Profiles Demand Generation DemandBase Personalization 131

DemandBase

SEPTEMBER 17, 2018

With ABM (Account-Based Marketing) increasingly becoming a must-have in every B2B Marketer’s toolkit, the number of ABM-focused sessions continues to grow at Dreamforce. Whether you’re new or ready to take the next step in your ABM journey, there’s something for everyone in this year’s lineup.

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Account Based Marketing ABM DemandBase CMO 45

Heinz Marketing

MAY 14, 2019

By Matt Heinz, President of Heinz Marketing. Account-based marketing has emerged strongly over the past 2-3 years as a more disciplined, interactive way for sales and marketing to increase focus, conversion and velocity amongst their most important, strategic target accounts. Enter Account-Based Marketing.

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Account Based Marketing ABM DemandBase Budget Programs 68

DemandBase

APRIL 27, 2020

We let our partners take center stage in the series This is How I ABM. Representing the different roles of marketers, each marketing pro shares their perspectives on how to use ABM at work. In this post, we spotlight peers with roles in Partner Marketing, Marketing Operations, and Sales Development & Enablement.

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Account Based Marketing ABM Top of Funnel Peer-to-peer 59

Funnelholic

NOVEMBER 4, 2015

Once sales has worked to identify target accounts (perhaps supplemented by one of the marketing technologies mentioned in the previous chapter), it’s marketing’s job to take that list of accounts and engage with them. This is where account-based marketing comes into play. Your “Expansion Pack”.

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Account Based Marketing Enterprise Management Top of Funnel Paid Search Agency 66

Lattice

MARCH 22, 2016

B2B companies have been doing Account-Based Marketing (ABM) for years. However, as the marketing technology stack has evolved, companies are now able to automate and scale ABM beyond their top 50 accounts to their top 500, top 5,000 and even millions of accounts.

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Account Based Marketing DemandBase SMB ABM 100

Lattice

MARCH 21, 2016

B2B companies have been doing Account-Based Marketing (ABM) for years. However, as the marketing technology stack has evolved, companies are now able to automate and scale ABM beyond their top 50 accounts to their top 500, top 5,000 and even millions of accounts.

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Account Based Marketing DemandBase SMB ABM 100

Martech

SEPTEMBER 30, 2021

ABM platform Terminus today announced the acquisition of independent CDP Zylotech, founded by Abhi Yadav and Iqbal Kaur in 2014. Zylotech is a purpose-built B2B CDP with a customer base including Google, Cisco and Dell. First, Terminus says the acquisition makes it the only ABM platform with a standalone CDP purpose-built for B2B.

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InsideView Account Based Marketing DemandBase B2B 86