KoMarketing Associates

JUNE 30, 2020

Validity recently published “The State of CRM Data Management” report, and statistics indicated that 27% of marketers report that bad data costs them 10% or more in lost revenue annually. Almost half of respondents could not estimate how bad data impacts their organization’s revenue.

Cost 230

Cost Data Hygiene Statistics Validation 230

Zoominfo

JANUARY 12, 2021

Countless people change jobs, names, locations, and contact information every day—in other words, all data has an expiration date. Read more of our content on maintaining quality CRM data: B2B Growth. 7 Simple Steps to Improve Your CRM’s Data Quality [Infographic]. B2B Growth.

CRM 221

CRM Zoominfo B2B Sales ROI 221

DealSignal

MARCH 8, 2021

CRM data quality is a critical variable in ensuring a strong ROI for your investment in a CRM system. Judging by this lack of out-of-the-box support, you would think that data is expected to be miraculously keyed into CRMs perfectly without the possibility of decay. Example of how CRM data quality decays over time.

Contact Marketing 52

Contact Marketing Contacts CRM Enterprise Management 52

SmartBug Media

JUNE 2, 2021

Before diving into a customer relationship management (CRM) platform integration project , one step to take is the always important but somewhat dreaded task of data cleaning. When compiling a lot of information or maintaining a large CRM, it’s common to run into duplication issues. Validate Your Data Regularly.

De-duplication 94

De-duplication CRM Data Hygiene Analysis 94

Zoominfo

SEPTEMBER 7, 2022

You’ve probably heard by now how intelligent lead routing — an automated system of processing leads — can help sales teams improve their speed to lead and ensure nothing falls through the cracks. That may look like actual sales numbers or a certain lead volume. This has immensely cut down our sales cycle time.”

Enterprise Management 130

Enterprise Management Work Management Marketing Management Marketing Automation Services 130

Zoominfo

MARCH 3, 2021

On the other hand, a faster sales cycle keeps your buyer’s attention on your offering. Understanding the sales cycle in separate stages helps predict buyer behavior and selling outcomes. Sales reps can also pinpoint specific obstacles and make improvements with a stage-focused sales strategy.

Sales Cycle 100

Sales Cycle Ideal Customer Profiles Tips Lead Scoring 100

SmarkLabs

JANUARY 12, 2023

CRM has become an essential tool for businesses of all sizes. Companies use customer relationship management for many reasons, but the overall goal is to improve the customer experience and increase sales. What is a CRM? CRM software is a system for managing customer relationships. Why HubSpot CRM?

Hubspot 52

Hubspot Marketing Automation Services Enterprise Management CRM 52

Engagio

OCTOBER 11, 2023

In GTM, data helps businesses find the right people and companies to sell to and make sure they’re reaching them in the right way. The right data underpins everything from building target account and contact lists to fueling sales prospecting and cleaning existing databases.

Marketing AI 77

Marketing AI Marketing Management B2B Sales Marketing Analytics Tools 77

DealSignal

FEBRUARY 18, 2024

Table of Contents [Open] [Close] What Is Sales Prospecting? Sales prospecting tools are important in identifying potential buyers (prospects) and then building a business relationship with them. It’s the first step in the overall sales process—and a very important one. But, note the key word here: likely customers.

Top of Funnel 52

Top of Funnel Sales Qualified Leads Generation Account Based Marketing 52

Zoominfo

JULY 2, 2020

Without getting too much into the nitty-gritty complexities of it, marketing automation campaigns send specific content (that you’ve programmed) to leads based on certain behaviors and data. Closing more sales. Automation works, but only as fast the sales rep can identify the correct person to reach out to, and how to contact them.

Marketing Automation Services 246

Marketing Automation Services Marketing Automation Automation Work Management 246

eTrigue

JANUARY 16, 2024

.* It’s the quality, not the quantity, of your data that will help glean the best results. With B2B data decay rates at an all time high it’s important to keep on top of your data hygiene. Clean data helps you understand your market. Build an effective ABM strategy.

Account Based Marketing 78

Account Based Marketing ABM Data Hygiene Gartner 78

Zoominfo

JANUARY 5, 2021

You fuel your CRM with powerful deal-making data. With this intel, you can: Identify and target your best prospects Access up-to-date company and contact information Prioritize leads Close more sales. And for many companies, Salesforce serves as their CRM and ‘system of record’ for interactions with prospects and customers.

Zoominfo 173

Zoominfo Data Hygiene Paid Search Agency Lead Scoring 173

InsightSquared

MARCH 5, 2021

Fact: Your sales reps, regardless of how great they are, will never deliver the level of hygiene required to give you confidence in your CRM data. For the better part of my career as a CRO, I was frustrated with the quality of my CRM data. Neither the quantity nor the quality. Not the depth nor the breadth.

Sales Management 156

Sales Management Forecasting Digital Marketing Funnels Work Management 156

Zoominfo

JULY 12, 2021

When it’s time to build a technology stack, sales teams are faced with hundreds of solutions that offer lofty promises of automation, efficiency, and higher revenue. But without high-quality data to connect them all, many of those tools can essentially turn into empty boxes that fall short of their goals. What is the Sales Tech Stack?

Work Management 147

Work Management Marketing Management Zoominfo Ad Building 147

Zoominfo

DECEMBER 12, 2019

While it’s impossible to avoid spam traps entirely, good data hygiene will help you limit exposure. In most cases, this happens as a result of the sender’s lack of data hygiene , and the consequences can be severe. Great idea…unless you want to generate new leads and increase sales.

Data Hygiene 195

Data Hygiene CAN-SPAM Marketing Automation Services Zoominfo 195

Litmus

OCTOBER 11, 2022

Lesson two: Data hygiene. Good data hygiene for email marketing is one of the most important steps to designing high-performing campaigns. Knowing what data points to access, how to store and use consumer information, and ways to routinely “clean” your data can take your email marketing personalization to the next level.

Email Marketing 86

Email Marketing Data Hygiene Personalization Planning 86

DealSignal

JULY 27, 2023

Table of Contents [Open] [Close] What Is Sales Prospecting? Sales prospecting tools are important in identifying potential buyers (prospects) and then building a business relationship with them. It’s the first step in the overall sales process—and a very important one. But, note the key word here: likely customers.

Top of Funnel 52

Top of Funnel Generation Account Based Marketing Sales Qualified Leads 52

Zoominfo

APRIL 15, 2018

The importance of data cannot be understated in the modern sales landscape. Now, data and analytics reign supreme when it comes to running a successful sales organization. But here’s the thing– the world of data and analytics has made massive strides in recent years and many organizations have yet to catch up.

Marketing & Strategy 170

Marketing & Strategy Marketing Automation Services Lead Scoring Lead Ranking 170

SalesIntel

AUGUST 4, 2021

Reaching out to the companies that need your solution requires reliable and accurate data, especially when the competitors are ready to grab any opportunity. However, data quality is one of the major roadblocks for cybersecurity marketers and sales professionals. Bad CRM data can hurt your business in many ways.

CRM 52

CRM Enterprise Management Business Work Management 52

Zoominfo

JANUARY 5, 2021

You fuel your CRM with powerful deal-making data. With this intel, you can: Identify and target your best prospects Access up-to-date company and contact information Prioritize leads Close more sales And for many companies, Salesforce serves as their CRM and ‘system of record’ for interactions with prospects and customers.

Zoominfo 130

Zoominfo Data Hygiene Paid Search Agency Lead Scoring 130

Hubspot

DECEMBER 16, 2020

What pops into your head when I say the words data hygiene ? Anyway, data hygiene is an oddly-named yet important part of maintaining a strong database. Without accurate information that you obtain legally about real consumers, your data is meaningless. We’ll talk about some of those data services below.

Data Hygiene 96

Data Hygiene Marketing AI Work Management Marketing Management 96

SalesIntel

AUGUST 11, 2021

Now back to reality – Mr.Smith is your potential customer and looking for a CRM. How to Find The Best B2B Data Partner for Your Business. What Type of Data is Right for Your Company? A solid B2B communication database is at the heart of any efficient marketing and sales plan. Firmographic Data. Intent Data.

Top of Funnel 52

Top of Funnel B2B Sales Data Hygiene B2B Marketing 52

Zoominfo

AUGUST 2, 2020

Today we’re looking at three major B2B data sources and discussing the pros and cons of working with each. What is B2B Data? B2B data is enterprise-focused information used to improve sales and marketing campaigns. This data is split into three types: intent, fit, and opportunity.

Enterprise Management 245

Enterprise Management Ad brokers Work Management Marketing Management 245

Zoominfo

JANUARY 28, 2019

Discussions will dive into topics related to sales, marketing, recruiting, business growth, and of course, data. B2B Sales and Marketing Alignment. Sales and marketing alignment is critical to the success of the modern B2B business. Yet, it can be difficult to bridge the divide between sales and marketing departments.

Zoominfo 157

Zoominfo Twitter Account Based Marketing Cold Calling 157

Zoominfo

FEBRUARY 28, 2018

Technological advancements have the ability to transform any industry or job function overnight—including B2B sales. Adoption of cloud-based CRM. A salesperson’s CRM—or customer relationship management platform—is one of the most used tools in their technology stack. in sales revenue ( source ).

Work Management 225

Work Management B2B Marketing Management B2B Sales 225

Martech

JULY 19, 2023

Applying generative AI to minimize typos when creating sales emails on mobile devices (iOS only). Generating personalized sales emails from within HubSpot Sales Chrome Extension for Gmail. Watch videos about Content Assistant features in Marketing Hub , Sales Hub , and Service Hub.

Data Hygiene 98

Data Hygiene Privacy Landing Pages CAN-SPAM 98

Zoominfo

FEBRUARY 12, 2019

Lead management refers to the entire process of generating leads, qualifying them, tracking their activity, passing them on to sales and prioritizing well-timed follow-up. Consider these statistics ( source ): 46% of marketers with mature lead management processes have sales teams that follow up on more than 75% of marketing-generated leads.

Lead Ranking 172

Lead Ranking Work Management Lead Management Marketing Management 172

Zoominfo

JUNE 3, 2018

If you worked in sales or marketing in the past year—you’ve already heard the news: Account-Based Marketing (ABM) is an incredibly effective way to target qualified prospects and close more deals. The Guide to Developing a Successful Sales Development Technology Stack. 4 Reasons Why CRM Data Hygiene is Critical to ABM Success.

Account Based Marketing 154

Account Based Marketing Data Hygiene B2B ABM 154

DealSignal

APRIL 11, 2022

1-What Is Sales Prospecting?2-Why 2-Why Sales Prospecting Is Key in 20223-Challenges of Sales Prospecting4-Top Sales Prospecting Techniques5-The Best Sales Tools for Prospecting6-How to Scale Sales Outreach Without Draining Resources. What Is Sales Prospecting? Sales prospecting is back-breaking work.

Top of Funnel 52

Top of Funnel Tools Data Hygiene Generation 52

Zoominfo

JULY 9, 2020

Long before cloud-based CRM systems, companies largely relied on manual data entry and cleanup processes. But this can leave your contact and company data fraught with errors and inconsistencies. Although most companies have now adopted some version of a data hygiene strategy, dirty data is still very much alive and well.

Data Hygiene 244

Data Hygiene Opinions Zoominfo Practices 244

Martech

JULY 20, 2021

Because of the central role marketing plays in the success of any business through generating revenue and sales opportunities, there is a lot of pressure on the team to make the right hires. There are also people needed on the team to execute tactical strategies in, for instance, how to use data to execute personalized messaging, she said.

Data Hygiene 112

Data Hygiene Ad Building Marketing Automation Services Marketing Management 112

The Point

NOVEMBER 29, 2017

Have you created a message deck that defines these selling points, by audience sector, to guide your agency partners, reduce creative cycles, and ensure that every sales outreach and marketing message is in sync? Create a content map – one that maps existing content by audience sector and sales stage (early, mid, late).

Demand Generation Agencies 182

Demand Generation Agencies Demand Generation Demand Generation 182

Binary Demand

JULY 21, 2023

Therefore, B2B data is crucial in empowering business decisions and offering valuable insights that guide marketing and sales directors in understanding market trends, influencing purchase decisions, and allocating resources effectively. In this article Overview B2B Data Types What Is Data Cleansing?

Ideal Customer Profiles 98

Ideal Customer Profiles B2B Intent Data Marketing Management 98

Zoominfo

JULY 2, 2020

Without getting too much into the nitty-gritty complexities of it, marketing automation campaigns send specific content (that you’ve programmed) to leads based on certain behaviors and data. Closing more sales. Automation works, but only as fast the sales rep can identify the correct person to reach out to, and how to contact them.

Marketing Automation Services 113

Marketing Automation Services Marketing Automation Automation Work Management 113

Zoominfo

MARCH 4, 2018

Technological advancements can transform any industry or job function overnight — including B2B sales. Throughout the sales cycle you’re getting to know a company’s decision-makers, working to improve enterprise-wide operations. Instead of living in on-site software systems, CRM data is hosted on the cloud.

Process 130

Process Enterprise Management Work Management Marketing Management 130

DealSignal

MARCH 11, 2019

A few years back, I attended a three-hour “vendor shoot out” between two CRM vendors hosted by an IT services firm. The consultants ran through a series of standard CRM processes including lead management, dashboards, record customization by the site admin, and Outlook integration. The math behind data decay.

Enterprise Management 78

Enterprise Management Marketing Automation Services Data Hygiene De-duplication 78

Rev

FEBRUARY 15, 2023

Marketing, sales, finance and customer success operated in silos; each using their own databases with their own set of metrics, chasing their own goals and then wondering why their numbers didn’t align at the end of the quarter. Set revenue targets based on data and analysis, not just gut feelings or guesses. Do you remember?

Ideal Customer Profiles 78

Ideal Customer Profiles Practices Lead Ranking De-duplication 78