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How one tech company is doing marketing without cookies

Martech

Despite several years of warnings, half of marketing professionals don’t think their organizations are ready for deprecation, according to a study by Basis Technologies. Sentry had been posting recordings of its workshops to YouTube and then embedding them on their website. However, doing that means YouTube embeds a cookie on the site.

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The Keywee Facebook CPC Tracker: July Update

Anyword

We launched The Keywee Facebook CPC Tracker to help content creators understand how changes to the Facebook platform affect their daily work. In the case of The New York Times, the correct formula consists of five “ingredients,” including “organic growth potential” and “a model that maximizes frequency through utility and habit building.”

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The Keywee Facebook CPC Tracker: July Update

Anyword

We launched The Keywee Facebook CPC Tracker to help content creators understand how changes to the Facebook platform affect their daily work. In the case of The New York Times, the correct formula consists of five “ingredients,” including “organic growth potential” and “a model that maximizes frequency through utility and habit building.”

CPC 40
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Organic vs paid social media: 12 myths vs realities

Biznology

Organic social media is the use of social networks like Facebook , Twitter , YouTube , Pinterest , Instagram , and Snapchat along with the use of free publishing tools like Hootsuite and Buffer to build a social community and interact with it—publishing posts, sharing others’ posts, and engaging in conversations and comments.

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3 Reasons You Need to Run Paid Social Ads (With Tips For Each Platform)

Metadata

Organic social media is often positioned as the be-all and end-all of social media marketing. However, to really maximize your social media efforts, you need both organic posts and a paid social media strategy. With organic social algorithms, you never know which ads will reach potential customers and which ones will get buried.

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Earnings Per Click: How to Win Big at Affiliate Marketing

Optinmonster

Here’s why: Though many new affiliate marketers aren’t aware of EPC, what it is, and how to calculate it (which we’ll cover shortly), they know another popular marketing term: “Cost per click” (CPC). Because once you know your EPC, then the CPC is actually irrelevant. Well, yes and no.

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5 Paid Traffic Sources Every Online Marketer Should Be Testing

Outbrain

Facebook, Google, YouTube…CPMs have become more expensive on all platforms. When you’re testing paid traffic sources, here are five you might want to consider first: YouTube Ads Google Ads LinkedIn Ads Outbrain Smartads TikTok Ads. YouTube Ads. Or simply, paid. As websites compete more fiercely for traffic, costs are rising.