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36 Digital Marketing Experts You Need To Follow On Social Media

SocialPilot

His most recent book, The Age of Influence, is the definitive book on influencer marketing, but he has also written critically acclaimed books on social media marketing strategy (Maximize Your Social) as well as LinkedIn social media marketing (Maximizing LinkedIn for Sales and Social Media Marketing). Why should you follow him?

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5 Paid Traffic Sources Every Online Marketer Should Be Testing

Outbrain

Facebook, Google, YouTube…CPMs have become more expensive on all platforms. The secret sauce for a successful PPC strategy always depends on your specific audience, brand, and goals. YouTube Ads. You know that feeling when you go to YouTube and the perfect video shows up in your feed? LinkedIn Ads. Or simply, paid.

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PPC Marketing Hacks: We made mistakes, so you won’t have to!

LeadSquared

Ultimately, after a series of hits and trials, we learned and came up with the best PPC marketing hacks. Now, we have the secret ingredients required for an outstanding PPC marketing campaign. Do you analyze cross-platform attribution for leads influenced by Google on LinkedIn and vice-versa? But we kept on trying.

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3 Reasons You Need to Run Paid Social Ads (With Tips For Each Platform)

Metadata

Visual appeal: While many PPC ads are visually dry, Facebook ads offer compelling visuals. Impressive ROI: Facebook ads offer tremendous value with an average CPC of nearly 50% less than LinkedIn. 38 CPC , no platform rivals Twitter in terms of ROI. 88% , Instagram beats both Facebook and LinkedIn.

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Why It’s Time to Start Leveraging Database Marketing for PPC

Directive Agency

Let’s discuss what it is, and why it is the perfect strategy to incorporate into your next B2B pay-per-click (PPC) campaign. . Strategically, in conjunction with PPC advertising platforms, this information can be analyzed and used to create a personalized experience for existing customers, as well as new prospects. Linkedin Ads.

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5 Simple Steps to Develop an Effective PPC Strategy

QuanticMind

Okay, you’ve just landed your dream job as an SEM professional and your boss is now asking you to deliver your “PPC strategy” — you know that brilliant, airtight strategy you put together that’s going to help your boss (and your company) not only to meet their business objectives, but also exceed them? But there’s one small problem.

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How Can SEO and Paid Media Work Together for Better Results?

Directive Agency

Too often, companies can get stuck in a sort of tunnel vision, focusing only on one digital marketing solution for their business, either SEO or PPC. In addition, we will focus on integration opportunities and the advantages of combining a company’s efforts at SEO and PPC. What is PPC? What is SEO? Drawbacks of SEO-Only Focus.