14 Social Media Metrics That Drive Results in 2023
Marketing Insider Group
AUGUST 1, 2023
It’s not just about getting likes and shares, it’s about turning those social media users into leads or customers. Cost-Per-Click Cost-Per-Click (CPC) helps you keep track of your ad spend. Measuring CPC is as easy as pie. So, if you spent $100 on an ad and got 200 clicks, your CPC would be $100/200 = $0.50.
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