Buzz Marketing for Technology

MARCH 25, 2010

Last time I checked those are some pretty good outcomes especially since the cost of acquiring new customers is 5 to 20 times more expensive than retaining existing customers. Share this on Linkedin. But the back side of those objectives is where the perfect storm lives! Tweet This! Share this on Facebook. Share this on del.icio.us.

Service 100

Service WOM RSS Digg 100

Buzz Marketing for Technology

JUNE 9, 2010

New customers will cost a lot to acquire and in their first year or two deliver small revenue as the relationship between your company and the new customer is growing. Share this on Linkedin. Which is what the CEO and the market wants from you anyway!). It’s a tender sapling that needs to be nourished. Tweet This! Share this on Reddit.

B2B Marketing 100

B2B Marketing BtoB Digg B2B 100

Buzz Marketing for Technology

MAY 6, 2010

So how much did this targeted advertising cost you say $100, $200, $1000?? Try $1.94 – he set up the ad to be CPC with a $10 cost per click and within a few days I was dialoging with him and setting up a time to talk. Share this on Linkedin. Now that’s the future of contextual advertising! Tweet This! Share this on Facebook.

Advertising Agencies 100

Advertising Agencies Cost Per Click Advertisements Advertising 100

Webbiquity

APRIL 27, 2010

This seems somewhat surprising; while social definitely reduces media/advertising expenses, it increases labor costs. It would seem logical that for many companies, marketing costs would be shifted, but not necessarily reduced, by the use of social media. LinkedIn – 78%. Facebook – 87%. Blogging – 70%.

Social Media 100

Social Media Marketing Report Social Marketing Planning 100

Webbiquity

NOVEMBER 16, 2010

Join the same LinkedIn groups. Thoughtfully and non-promotionally comment on your influencers’ blogs and/or LinkedIn discussions. Share this on LinkedIn. Just because you’ve identified influential social media users in your industry doesn’t necessarily mean you should immediately start talking. Tweet This!

Social Media 100

Social Media Media Digg PR 100

Buzz Marketing for Technology

MARCH 9, 2010

But don’t forget one of the most important costs associated with Social Media and that is Content Creation which can be a small incremental cost if you do it right. Share this on Linkedin. Take for example your classic white paper. A healthy piece of my SMBR is devoted to listening which will be the topic of the next blog post.

Social Media 100

Social Media Allocation Social Marketing B2B Marketing 100

Buzz Marketing for Technology

AUGUST 25, 2010

which cost a Best Buy employee his job for posting it. Share this on Linkedin. But as 4 time owner of the Apple iPhone I still don’t see a reason to switch. Yes I have seen the iPhone4 vs HTC Evo video (hat tip to my life long buddy Steve Schnoll at SuccessFactors for making me watch it!) But I don’t care either. Tweet This!

Mobile Advertising 100

Mobile Advertising Brand Identity Branding Digg 100

Writing on the Web

APRIL 18, 2011

Or have the hired writer do this for you, which may cost more.). They’ll be an opportunity to get your questions answered, and I’ll be providing lots of good resources to help you save time with low cost tools and tips. Share this on LinkedIn. Or, go ahead and ask your questions here, leave a comment. Tweet This!

Content Marketing 100

Content Marketing Work Management Digg Content 100

Webbiquity

APRIL 20, 2010

After nearly 20 years, it may not seem as sexy as Facebook, Twitter and LinkedIn, but used properly, it’s a proven medium that generates cost-effective results. While social media marketing gets the headlines, email marketing remains an effective and increasingly used tool in marketer’s toolboxes. Share this on del.icio.us.

Tactics 100

Tactics Email Marketing Marketing Strategy Marketing & Strategy 100

Webbiquity

MAY 24, 2010

While recent studies show that about half of marketers say that social media reduces their overall marketing costs , it is by no means without a price. The primary budget effect of social media marketing is to shift costs from media buying to labor. Share this on LinkedIn. And see myth #1 above. Not really. Share this on Bebo.

Social Media 100

Social Media Social Marketing Media Rules 100

Marketing Insider Group

APRIL 28, 2011

Inbound marketing leads cost 62% less than outbound. I share once on Linkedin, StumbleUpon, Digg and sometimes Facebook. Follow me on Twitter , LinkedIn , Facebook or Subscribe to the B2B Marketing Insider Blog. Company websites with a blog get 55% more visitors. But what about the time and expense involved?

Tips 100

Tips Blogger Business Digg 100

Buzz Marketing for Technology

MARCH 30, 2010

Share this on Linkedin. Can your social media activities cost you your job? Tweet This! Share this on Facebook. Share this on del.icio.us. Share this on Reddit. Stumble upon something good? Share it on StumbleUpon. Send this page to Print Friendly. Email this to a friend? Related posts: Five Ways Facebook Can Get You Fired!

Buyer Personas 100

Buyer Personas Facebook Advertisements Advertising 100

Webbiquity

DECEMBER 1, 2010

. “Soft&# benefits tend to take a back seat to harder measures like leads and marketing productivity during lean recessionary budgets, but should increase in importance as economic conditions improve and companies shift from a cost-cutting and expense minimization to growth mode. Share this on LinkedIn. Share this on Bebo.

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Trends Planning 100

Writing on the Web

MARCH 29, 2011

Thanks to services like iMotionVideo , even small businesses can create low-cost videos and get found on the Web. Share this on LinkedIn. They try to say too much. One minute is probably about 100 words. Less is more. Repetition helps carry home a message. A great video can get more eyeballs than a fly. Share this on del.icio.us.

Video Marketing 100

Video Marketing Digg Sample Small Business Marketing 100

Buzz Marketing for Technology

MARCH 11, 2010

Giving excellent support to your customers is priceless, especially when you look at the cost for acquiring a new customer. Share this on Linkedin. If my team can turn a customer service issue into a delighted customer who is tweeting good things about us on the social web what’s the ROI of that? Tweet This! Share this on Facebook.

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

Writing on the Web

AUGUST 13, 2010

It costs me $27/month for the pro version and I can use it on my own blogs as well as my client blogs, the ones for whom I do ghost blogging. Share this on LinkedIn. The truth is, I simply don’t use enough alternative words and synonyms. I can use it up to 300 times in one month, which is more than enough for my purposes.

Optimization 100

Optimization Digg SEO Search Marketing 100

Webbiquity

DECEMBER 21, 2010

Using social media channels for customer support can both improve a company’s image—by demonstrating, publicly, responsiveness to customer issues—and reduce customer support costs. Twitter, Facebook and LinkedIn groups, community sites (e.g. Share this on LinkedIn. Perform competitive and market research. Tweet This!

Social Media 100

Social Media Media Business Paid Search Agency 100

Webbiquity

SEPTEMBER 21, 2010

There is simply no cost-effective way for them to be on scene in every city, town, or village where the next big news story may break. The cost of maintaining large news and content producing/gathering staffs is becoming more difficult to justify and monetize. Share this on LinkedIn. Share this on Bebo. Share this on Facebook.

Aggregators 100

Aggregators Blogger Media Curation 100

Writing on the Web

APRIL 16, 2011

What are the best outsourcing resources to use, that are low-cost or free? Share this on LinkedIn. Did you know there are time-saving and very effective ways to blog? I’ll talk about two blogging solutions. No need to register unless you can’t make the call. Blog this on Blogger. Subscribe to the comments for this post?

Webinar Metrics 100

Webinar Metrics Tips Content Marketing Digg 100

Webbiquity

MARCH 29, 2010

Tools for social media monitoring (listening) range from free ( Google Alerts , SM2 Freemium ) to low-cost ( uberVU ) to sophisticated ( Vocus , Cision ). But expressing your opinion on Yelp , epinions , Twitter, Facebook or any social site is easy and takes only a few minutes—and your words reach a far larger audience. Networking.

Social Media 100

Social Media Media Social Networks Network Marketing 100

Webbiquity

JANUARY 28, 2011

Comparing Google’s bid simulator to “a spreadsheet where marketers can test different scenarios to illustrate the real value between click and cost,&# Jeff Licciardi explains how the bid simulator can be used to drill down to the revenue-per-click level and optimize bids to increase impressions, clicks and ROI. Share this on Bebo.

Adwords 100

Adwords Paid Content Paid Search Agency Tactics 100

KoMarketing Associates

JANUARY 22, 2015

A recent comparable study from IDG Enterprise and the B2B Technology Marketing Community on LinkedIn showed similar results. We use Google Drive for the majority of this collaboration but Basecamp and Evernote Premium are fairly low cost options collaboration options as well. Keyword Priorities / Targets.

Budget Programs 120

Budget Programs B2B Marketing Effectiveness Content Marketing 120

Writing on the Web

FEBRUARY 7, 2011

It’s surprisingly easy and cost effective to outsource your business and lawyer blogging. Share this on LinkedIn. Believe it or not, many highly educated professional writers specialize in “ ghost blogging ” for business executives and attorneys. Blog this on Blogger. Subscribe to the comments for this post? Share this on del.icio.us.

Business Blogging 100

Business Blogging Business Blogger Digg 100

Webbiquity

SEPTEMBER 1, 2010

Specifically, 89% said they turn to blogs for story research, 65% to social media sites such as Facebook and LinkedIn, and 52% to microblogging services such as Twitter.” Share this on LinkedIn. The Top Free Press Release Distribution Sites by BigNews.biz. ** 5 stars. Share this on Bebo. Subscribe to the comments for this post?

PR 100

PR Marketing Automation Services Blogger Eloqua 100

Webbiquity

JANUARY 24, 2011

A realtime social search engine that pulls current and recent results for any term from Twitter, Facebook, Google Buzz, Digg and Delicious. The Best Things In Life Are Free: 10 Tools For Digital Professionals That Don’t Cost A Dime by MediaPost Online Media Daily. Share this on LinkedIn. Related Post. Share this on Bebo.

Social Media 100

Social Media Tools Buzz Media 100

Webbiquity

SEPTEMBER 7, 2010

Share this on LinkedIn. “Lead nurturing can help you improve your lead conversions over time. ” “ Lead nurturing will generate an increase in sale opportunities up to 20%. ” “ Lead nurturing can help you build a trusted relationship with your economic buyer.” Here is a process to get you started on the right track. Share this on Bebo.

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Buying Cycle Lead Management 100

Webbiquity

APRIL 19, 2010

Now, Facebook, Twitter, LinkedIn and other social media tools have exploded this capability. What’s the value of answering a question or engaging in a discussion on LinkedIn? Forums and blogs began to change that, empowering prospective purchasers to ask questions of vendors, and of each other. Share this on del.icio.us.

Social Media 100

Social Media Social Marketing Media B2B Thought Leadership 100

Webbiquity

AUGUST 18, 2010

Once past that hurdle, their next decision is determining if making the change required is worth the cost, time and effort required. Share this on LinkedIn. The first is when they evaluate your approach and determine whether it’s even worth their time to meet with you. Share this on Bebo. Subscribe to the comments for this post?

Lead Ranking 100

Lead Ranking Marketing Proposals Digg B2B Sales 100

Writing on the Web

JUNE 17, 2010

This is a free training call, to introduce you to an easy-to-use product that costs $37 if you decide you need it. Share this on LinkedIn. We’ll use Instant Teleseminars so that you can see and follow her presentation on the web, as well as on the phone. Completely free, of course. My affiliate link.). Add this link to Box.net.

Landing Pages 100

Landing Pages Ning AIDA Advertorials 100

Webbiquity

JUNE 25, 2010

Sell as You Serve: Many consultants who have never sold think the purpose of selling is to part someone from their money at any cost. Share this on LinkedIn. Here are four ways you can apply consulting skills to your selling process: 1. Share this on Bebo. Subscribe to the comments for this post? Share this on del.icio.us.

Consulting 100

Consulting Allocation Digg Cold Calling 100

Buzz Marketing for Technology

JUNE 30, 2008

Tony Wright worries that "the increasingly personalized infoporn delivered to us through a broadening array of channels (like RSS, alerts, Twitter, Digg, Email, IM, Social Networks and more) is a looming disaster." The personal hit on productivity is real, but its not a cost: its an investment; and the juice is worth the squeeze."

Research 100

Research Digg RSS Startups 100

MLT Creative

JUNE 30, 2011

Here are some select insights, ruminations and realizations we’ve had about social media over the past year: Sarah Young , account executive It's a little scary that one ill-conceived tweet or post can cost a brand not only its reputation, but also the loss of actual money or, worse yet, a job or account.

Social Media 40

Social Media Social Marketing B2B Marketing Peer-to-peer 40

Biznology

FEBRUARY 5, 2013

So, no matter what your gift “costs” you, it’s a worthwhile investment in your sales channel and business development strategy. The true results might surprise you — your best performers may well not be Facebook, Twitter, and LinkedIn, as you may expect. Who would’ve known? ” you ask?

Marketing Websites 80

Marketing Websites RSS Paid Search Agency Social Media 80

Online Marketing Institute

APRIL 11, 2011

The costs for social media support can vary widely — some social media consultants charge a flat fee per month for an agreed-upon scope of work, while others charge by the hour, at rates varying from $50 to $100 or more per hour. Could outsourcing free up your time to focus on business operations? . How do you measure ROI?

Social Media 40

Social Media Media Classified Ads Advertising Agencies 40

WebMarketCentral

SEPTEMBER 10, 2008

Social Bookmarking Sites like Digg , del.icio.us , StumbleUpon , Mixx and Searchles are great places to spread the word about your own thought leadership content as well as, and even more importantly, positive coverage your company gets from other bloggers, journalists or analysts. potentially viral, and increasingly searchable.

Social Media 20

Social Media Wiki Optimization Digg 20

WebMarketCentral

APRIL 15, 2008

Social media sites, no longer relegated to just teens and college students, are now the most cost-effective way for a company to drum up international attention. LinkedIn – Everyone is truly connected in the business world and LinkedIn offers a way to visualize this massive network.

Small Business Marketing 20

Small Business Marketing Social Media Wiki Wikipedia 20

Online Marketing Institute

OCTOBER 29, 2010

The problem with market research though is its drastically high costs. It translates to cost saving.&# Jamthe argues that social media’s cost savings come in its ability to get market feedback and even new product ideas at a fraction of the cost. It should be different for B2B, and it needs to be about real ROI.

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40