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How to Use Long Tail Keywords to Boost PPC Search Traffic

QuanticMind

But it’s also possible to attract more traffic and optimize your ad spend by targeting long tail keywords in Adwords. Here’s everything you need to know about using long tail keywords effectively to improve PPC performance. What are Long Tail Keywords? – Lower cost. – Highly targeted.

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The 17 Best Keyword Research Tools for SEO and SEM

Webbiquity

Sample review: “For identifying new keywords for your organization, there’s no better place to start than Google’s Keyword Tool…you can identify monthly searches of various keywords, discover new variations of long-tail keywords and for your PPC efforts, estimated CPC costs to help determine your future campaign spend.”

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What every marketer needs to know about programmatic advertising

Martech

When you get into the long tail, there’s just not enough humans to generate that many ad impressions. Cost per Click (CPC): Look for ad suppliers whose price is in your ideal CPC range. Make a preferred list of those sites and an exclusion list of those vendors outside your CPC range.

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Local Services Ads vs. Pay-Per-Click

DAGMAR Marketing

Instream ads can be found in videos on platforms like YouTube, or Facebook. The average cost of PPC is between $9,000-$10,000 per month. There are several fees that are included in this amount such as a management fee (if you hired a PPC agency to handle it for you) and the cost-per-click (CPC).

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How to do keyword research for SEO and beyond

Sprout Social

When conducting keyword research for PPC campaigns, you will need to consider the sections such as cost and CPC. You might notice that keywords with a high amount of clicks and impressions also cost a lot more. The goal is to choose keywords within your advertising budget that can still get you plenty of clicks.

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How to Use Google Ads Keyword Planner, According to 5 Specialists

Hubspot

Once you type in the keywords, you'll see how many clicks and impressions you might get if you ran Google ads targeting those keywords. Additionally, you'll find the average cost, click-through-rate, and cost-per-click. For users who are ready to buy, paid ads on Google get 65% of the clicks.

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Ask a Content Guy: How Do I Scale My Content Marketing Program?

Contently

cost per click on Facebook. That translates to around 60,000 unique visitors each month off the bat (assuming one-third of the clicks come from people who click twice). The content published in previous months attracts long-tail traffic. If your content is good, it’s not hard to get a $0.25