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Ultimate Guide and Review of Ahrefs for 2023

seo.co

Ahrefs also offers an extensive backlink database of over one billion links with the ability to filter by domain type (do follow/no follow), anchor text distribution, rank value, PageRank value, etc. Pros: Provides insider information on competitive domains so that you can “steal” links from them.

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37 Must-Know Marketing Trends & Statistics Post COVID

Outgrow

40% of content marketers have allotted more resources towards creating content for social media and online communities. A recent report by WARC predicted that global ad spends on traditional media will come down by 10.2% Worldwide social media ad spends jumped by 30.9% Social Media Trends & Statistics Post COVID.

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Programmatic Advertising 101: Conversion Tracking

QuanticMind

At the same time, the rising complexity of digital advertising with shrinking media budgets, and it has become even more important for advertisers to understand what messaging, optimizations, and targeting are driving a desired action, or conversion. It’s one you’re familiar with—you remember seeing a different ad for it on YouTube.

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3 Reasons You Need to Run Paid Social Ads (With Tips For Each Platform)

Metadata

Organic social media is often positioned as the be-all and end-all of social media marketing. However, to really maximize your social media efforts, you need both organic posts and a paid social media strategy. In short, paid social lets you deliver your ads to users who are most likely to click on them.

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Why we care about adtech: The complete guide

Martech

Adtech also gives marketers incredible reach since it connects them to all media. These technologies are especially powerful as most media transforms to digital or digital-first. What’s more, adtech may encompass programmatic technologies that use automation to enhance the media buying process. AdWords functions on a CPC model.

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The 17 Best Keyword Research Tools for SEO and SEM

Webbiquity

Sample review: “For identifying new keywords for your organization, there’s no better place to start than Google’s Keyword Tool…you can identify monthly searches of various keywords, discover new variations of long-tail keywords and for your PPC efforts, estimated CPC costs to help determine your future campaign spend.”

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Programmatic Advertising 101: Conversion Tracking

QuanticMind

At the same time, the rising complexity of digital advertising with shrinking media budgets, and it has become even more important for advertisers to understand what messaging, optimizations, and targeting are driving a desired action, or conversion. It’s one you’re familiar with—you remember seeing a different ad for it on YouTube.