Oktopost

NOVEMBER 9, 2023

Jump ahead: Examples of Paid Media for B2B Marketers Why Do You Need A Paid Media Plan in Digital Marketing? 7 Essentials for Paid Media Plans Take Your Paid Media Results to the Next Level with Oktopost Examples of Paid Media for B2B Marketers There are three main categories of media: paid, earned, and owned.

Paid Content 62

Paid Content Media Plans Planning Allocation 62

Ledger Bennett

MAY 20, 2020

As the Coronavirus pandemic continues, albeit at differing rates globally, a high proportion of marketers have seen media budgets reduced or even stopped altogether, but pre COVID-19 targets remain constant. 60% of B2B marketers say they have paused marketing campaigns. Facebook has historically low cost per acquisition (CPA).

Cost per Acquisition 52

Cost per Acquisition Paid Content Top of Funnel CPA 52

Brandpoint

JULY 14, 2023

It quantifies the value generated from social media activities and helps businesses determine whether their investment in social media marketing is yielding profitable results. Align your social media activities with your overall marketing strategy. Generating leads and driving conversions. Enhancing customer engagement and loyalty.

Social Media 62

Social Media ROI Multi-Touch Attribution Paid Search Agency 62

B2B Digital Marketer

DECEMBER 21, 2023

Harnessing the Power of Strategic Marketing Introduction In this episode, we delve into the challenges of navigating the plethora of options and opportunities in a continuously changing landscape as we explore modern marketing transformation , particularly in the B2B space.

Marketing Strategy 52

Marketing Strategy Marketing & Strategy B2B Marketing Marketing Attribution 52

Meerkat Marketing

NOVEMBER 17, 2020

Generating leads is always a hot topic at the leadership table for B2B professional service firms when it comes to marketing. That means that the marketing department is tasked with “generating leads”. . A Common Pitfall: Focused on Generating Leads instead of Marketing Qualified Leads & Converted Revenue.

Marketing Qualified Leads 52

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 52

Directive Agency

OCTOBER 2, 2019

One of the significant challenges within paid advertising is prospecting while staying within your cost-per-lead (CPL) or cost-per-action(CPA) target. This allows the team to efficiently continue to focus on their ABM accounts and market to an audience similar to our ideal customer profile.

Linkedin 53

Linkedin Facebook Paid Search Agency Google 53

Contently

JUNE 8, 2017

As a content strategist, I ask people about their content marketing goals every day. Below is a look at the most most effective tactics, as chosen by 255 marketing influencers. Right now, there’s no easier way to target buyer groups than through Facebook and LinkedIn. Drive users to a post optimized for email acquisition.

Cost per Acquisition 167

Cost per Acquisition Effectiveness CPC Cost Per Click 167

Directive Agency

FEBRUARY 28, 2022

A hyper-important part of any go-to-market plan is making sure you understand who your product is for and how best to reach them in the SaaS space. So without out any ado whatsoever, let’s get into how to organize a go-to-market plan for your SaaS brand. Building your TAM (Total Addressable Market) . Review Sites.

Paid Content 52

Paid Content Planning Ideal Customer Profiles Marketing Plans 52

The ABM Agency

FEBRUARY 19, 2023

Reading Time: 10 minutes Account Based Marketing (ABM) is a powerful strategy for B2B organizations that can be used to drive demand and increase customer loyalty. In this blog post, we will explore examples of account based marketing campaigns and strategies that have been successful in increasing engagement with target customers.

Account Based Marketing 52

Account Based Marketing Paid Content ABM Sales Management 52

The ABM Agency

FEBRUARY 19, 2023

Reading Time: 10 minutes Account Based Marketing (ABM) is a powerful strategy for B2B organizations that can be used to drive demand and increase customer loyalty. In this blog post, we will explore examples of account based marketing campaigns and strategies that have been successful in increasing engagement with target customers.

Account Based Marketing 52

Account Based Marketing Paid Content ABM Sales Management 52

Unbounce

SEPTEMBER 16, 2021

We’re here to show you how to get the best bang for your buck by cleaning up your Pay-Per-Click (PPC) strategy. The Role of PPC in Marketing Strategies Why Your PPC Ad Needs a Dedicated Landing Page A Step-by-Step Guide to Optimizing Your Post-Click Strategy. Google, Facebook, Youtube, Bing, LinkedIn). Retargeting.

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

Goodish Agency

AUGUST 5, 2021

Growth Marketing is without a doubt a buzzword in 2021. But what is growth marketing, what does it entail, and why is it making a big difference for many SaaS, eCommerce, and FinTech companies? What is Growth Marketing? Growth Marketing vs. Growth Hacking. Growth Marketing & digital hyper-personalization.

Growth Marketing 116

Growth Marketing Paid Search Agency Multi-Channel Work Management 116

Martech

JULY 19, 2023

Generating outlines, introductions, and conclusions for blogs, websites, landing pages, knowledge base articles, and marketing email. Getting suggestions on how to edit content to rewrite, expand, condense, or change the writing tone for blogs, websites, landing pages, knowledge base articles, and marketing email.

Data Hygiene 90

Data Hygiene Privacy Landing Pages CAN-SPAM 90

Webbiquity

FEBRUARY 25, 2011

Done properly, search engine marketing (a.k.a. How can test to increase conversion rates while reducing the cost per conversion? Discover the answers to these questions and others here in seven noteworthy search engine marketing guides from the past year. Share this on LinkedIn. Dynamic Landing Pages by PPC Hero.

Search Engine Marketing 100

Search Engine Marketing Cost per Acquisition Search Marketing Cost Per Click 100

KoMarketing Associates

FEBRUARY 12, 2019

B2B marketers get a bad rap. If you do a search for “B2B versus B2C marketing,” you’ll immediately see a bunch of articles about how B2B marketers “lag” behind B2C marketers. Then you’ll find more articles about how “B2B marketing is boring.” Or “what B2B marketers can learn from B2C marketers.”.

Work Management 121

Work Management B2B Marketing Marketing Management Peer-to-peer 121

Valasys

SEPTEMBER 19, 2019

For the B2B brands quantifying the endeavors of their social media marketing endeavors ha always been an important pre-requisite to optimize their marketing endeavors. However, how to set the Social Media KPIs, remains the question that bothers the marketers. LinkedIn KPIs. Source: Statista ). Source: Statista ).

Cost per Acquisition 40

Cost per Acquisition CPA ROMI Marketing Management 40

ClearVoice

MARCH 7, 2020

In the industry of social media marketing, jargon is used loosely and things can change quickly. Here is an extensive list of social media marketing glossary terms that includes some of the most used phrases within the industry, as well as major platforms, including Facebook, Instagram, and Pinterest.

Paid Content 111

Paid Content Social Media Social Marketing Media 111

Onalytica B2B

OCTOBER 4, 2017

Measuring the success and ROI (return on investment) of marketing in general has been notoriously difficult. The whole point of marketing is to evoke action in your target audience. More specifically to influencer marketing – how can you measure the return on a relationship? But how can you measure this?

ROI 222

ROI Work Management Peer-to-peer Cost Per Thousand 222

The Lead Agency

DECEMBER 6, 2021

To succeed with marketing campaigns in 2022, businesses will have to continue to adapt their strategies to suit buyer trends. The Digital Future: B2B Marketing Trends 2022. The following are the strategies that we think B2B marketers should take note of to inform their 2022 strategies.

Paid Content 118

Paid Content Trends B2B Marketing Paid Search Agency 118

Hinge Marketing

JULY 17, 2014

When it comes to accounting marketing, you want to know the investment is worth it. It can be a challenge to determine which marketing tactics will return the most ROI, especially with new marketing trends always coming into play. Market research also gives you insight into how your processes are performing.

CPA 48

CPA Cost per Acquisition Marketing Automation Services Lead Scoring 48

Pam Didner

JULY 5, 2020

Facebook Twitter LinkedIn Account-based marketing (ABM) has become a buzzword in recent years. However, there is confusion among marketers concerning what it means and how to do it effectively. What is account-based marketing? Why is it important for sales and marketing? What is Account-Based Marketing?

Account Based Marketing 86

Account Based Marketing Sales Management Paid Content ABM 86

Optinmonster

MAY 11, 2020

Knowing which sources drive traffic to your website is invaluable for optimizing your marketing strategy. Gives you valuable metrics to calculate things like cost-per-click (CPC), return on ad investment (ROAS), cost-per-acquisition (CPA), and much more. A lot of great marketers are very creative.

Cost Per Click 91

Cost Per Click Cost per Acquisition Marketing Analytics Tools Budget Programs 91

SalesIntel

NOVEMBER 21, 2022

Go through your website and try to analyze the gaps in your sales and marketing content. You need to make sure that you have enough sales and marketing material on and off the web in place to do a lot of heavy lifting for you. Is your brand active in developing its thought leadership credentials on sites like LinkedIn?

Sales Management 98

Sales Management Top of Funnel Sales Qualified Leads Lead Ranking 98

QuanticMind

DECEMBER 5, 2018

As a marketer, you have access to a popular search platform with desirable and high quality target demographics, accelerating growth rate and profitable long-tail search opportunities. It may be surprising, but Bing is a hugely overlooked opportunity for search engine marketers today. Target CPA. Use LinkedIn Profile Targeting.

SEM 40

SEM PPC Cost per Acquisition Cost Per Click 40

Outbrain

AUGUST 1, 2021

Remarketing, also known as retargeting, is a very common and popular form of digital marketing in which marketers serve ads to users who have visited their website, or a specific web page, and who have or have not taken a specific action. Because you are targeting past visitors or existing customers, it’s called “re”-marketing.

Paid Content 66

Paid Content Cost per Acquisition Cost Per Click Click Rate 66

Martech Advisor

SEPTEMBER 17, 2019

Considering the competition among DSPs in the market, it can be daunting to pick a DSP that best suits your requirements. If you’re in the market for a DSP, we have compiled a list of five demand-side platform companies. DMP Integration: Offers DMP solutions as part of their digital marketing services.

Paid Search Agency 50

Paid Search Agency Cost Per Thousand Demand Cost per Acquisition 50

Bluetext

FEBRUARY 10, 2021

A Full-Funnel Approach Drives both Awareness and Acquisition . As a top digital marketing & design agency , we know that the funnel is everything when talking about paid media. As a top digital marketing & design agency , we craft awareness ads that grab user attention and build an informed target audience.

Paid Content 20

Paid Content Paid Search Agency Cost per Acquisition Marketing Analytics Tools 20

Single Grain

DECEMBER 8, 2023

From setting a realistic budget to developing captivating creatives that make key decision makers in your industry sit up and take note, you need a simple step-by-step instructions on how to create successful LinkedIn Ads. Most importantly, LinkedIn’s competitively priced ad rates produce results.

Paid Content 105

Paid Content Paid Search Agency Linkedin Cost Per Thousand 105

Marketing Craftmanship

JANUARY 16, 2013

Is Your B2B Marketing a Tactical Hodge Podge? B2B firms invest significant dollars and hours maintaining a broad range of marketing tactics that may or may not demonstrate economic value. When this situation exists, a B2B firm is not marketing; it’s simply making Tactical Soup. Put every marketing tactic under the microscope.

Tactics 100

Tactics B2B Marketing CPA Cost per Acquisition 100

B2B Digital Marketer

MARCH 2, 2023

He is also a CPA and has experience in accounting, consulting, and as a graduate-level Economics instructor. ” “Marketing and sales need to be more in a mind…They need to understand why companies would buy this product, what value it brings to them, and what the real world is.” Steve earned a B.A.

Marketing Management 52

Marketing Management CPA Cost per Acquisition B2B Sales 52

Martech Advisor

NOVEMBER 8, 2019

With the rapid pace of digitalization, mobile advertising will only become more important for advertisers and marketers in the future. Kayla Matthews, explores the basics of mobile ad networks and the different platforms and best practices that the modern marketer can make use of to amplify their advertising. This article by.

Cost Per Thousand 57

Cost Per Thousand Pricing Price Cost per Acquisition 57

Metadata

MAY 11, 2021

On March 17, 2020, LinkedIn introduced Conversation Ads as part of the growth of Message Ads (previously Sponsored InMail). LinkedIn Conversation Ads create a conversational experience for B2B marketers to “choose your own path.” Think Drift chatbot meets LinkedIn InMail. Now, I’m not a marketer. Surprising, right?

Paid Search Agency 52

Paid Search Agency Conversion Ads Product 52

KEO Marketing

JUNE 15, 2017

Following are KEO Marketing’s 5 lead generation tactics for attracting the highest quality leads: Simple, easily navigable website. LinkedIn, Twitter, and even Facebook can help you reach your target audience. Metrics you’ll want to track are the cost per lead, cost per acquisition, closing percentages, and time to close.

Lead Generation 78

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 78

BenchmarkONE

JULY 2, 2019

What was once a steady stream of cat memes is now a tried-and-true marketing channel and a bona fide brand awareness platform. Unsurprisingly, these fast-paced feeds are the perfect places to market your brand because they’re so widely adopted. Influencers are worth their weight in gold when it comes to social marketing.

Social Media 89

Social Media Social Marketing Effectiveness Media 89

Directive Agency

APRIL 15, 2022

Too often, companies can get stuck in a sort of tunnel vision, focusing only on one digital marketing solution for their business, either SEO or PPC. This article will highlight each digital marketing component providing the unique benefits while also including the drawbacks of having tunnel vision in each. What is PPC?

Paid Content 52

Paid Content Work Management SEO Paid Search Agency 52

Biznology

DECEMBER 14, 2010

Search has become such a popular marketing channel because almost everyone uses search. Look at how you use LinkedIn. But maybe the right marketing channel for you is one that attracts a more narrow (i.e., E-mail retargeting and affiliate marketing are also often underused techniques that can drive incremental business.

Cost Per Thousand 80

Cost Per Thousand Cost per Acquisition Cost Per Click Google 80

ViewPoint

MAY 14, 2013

My guest today is Michael Brenner, Vice President of Marketing and Content Strategy at SAP and Managing Editor for the SAP Business Innovation site. At SAP, Michael’s challenge is to transform social business and content marketing to reduce cost-per-acquisition of new customers. Sales is Still Important.

Cost per Acquisition 120

Cost per Acquisition Peer-to-peer Top of Funnel Barriers 120