The Point

AUGUST 25, 2015

It’s important to recognize that content syndication leads are not like most sales leads. When someone registers to download a white paper or podcast or case study about the business challenge that your product solves, he or she is expressing an interest in that topic, not necessarily in your product.

Autoresponders 100

Autoresponders Lead Marketing Qualified Leads Leads 100

Ambal's Amusings

NOVEMBER 5, 2009

White papers come in all shapes and forms. Our Panel of White Paper Experts have written and reviewed thousands of white papers over the years. Which white paper stands out in their mind? Michael Stelzner's Favorite White Paper -- The Expanding Digital Universe. Jonathan Kantor.

Paper 100

Paper Enterprise Management Work Management SME 100

Marketing Insider Group

AUGUST 12, 2020

As NewsCred’s Gaby Tama rightly points out, you need to create a “documented, full-funnel [social media] strategy that’s fully integrated with your content marketing program.” The kind of engagement that converts tire-kickers into qualified leads is more likely to come when you empower your employees to post on social media.

Social Media 325

Social Media Top of Funnel Social Marketing Marketing & Strategy 325

Martech

APRIL 28, 2023

The accidental spread of biases in the AI data could lead to keywords that could harm your brand reputation. Marketers frequently invest considerable effort into writing long-form content like blogs, white papers, ebooks and reports. The biggest challenge with generative AI is that it lacks cultural context.

Marketing AI 125

Marketing AI Paid Search Agency B2B Marketing Lead Ranking 125

WriteSpark

JANUARY 4, 2011

You know you'll need the services of a professional copywriter for some of these projects, yet how can you justify the expense? A draft may have been written for a document, but you feel it could benefit from the fresh, objective perspective of an outside writer. Availability and costs of other employees (e.g.,

Cost 120

Cost Copywriting Allocation Paid Search Agency 120

WriteSpark

JANUARY 4, 2011

You know you'll need the services of a professional copywriter for some of these projects, yet how can you justify the expense? A draft may have been written for a document, but you feel it could benefit from the fresh, objective perspective of an outside writer. Availability and costs of other employees (e.g.,

Cost 120

Cost Copywriting Allocation Paid Search Agency 120

Tomorrow People

APRIL 25, 2012

Is copywriting really dying? A strong, clear written message forms the core of marketing content for many businesses, from the big budget adverts - to the growth of business websites and SEO copywriting. The rise of content has made copywriting even more of a priority. So, on the surface of it, copywriting seems alive and well.

Copywriting 120

Copywriting Buying Cycle Inbound Marketing Ideal Customer Profiles 120

nDash

DECEMBER 14, 2020

I’ve written articles that have attracted millions of unique visitors to Fortune 500 companies, grown pageviews +607% over the course of just 10 months, and lead a team to lift organic traffic +390% in one year. A copywriter who’s passionate about helping my client get results through sharp, insightful copy. Computer software .

Marketing Budget 52

Marketing Budget Budget Programs Enterprise Management Marketing Budget Creation 52

Martech

MARCH 13, 2023

Some are confident in AI’s capability to deliver high-performing copy for ads, landing pages and even white papers and ebooks. In turn, more realistic marketers and copywriters assert the stark superiority of human writing over AI. Here’s a sample prompt to get started: “Act as a copywriter.

Marketing AI 80

Marketing AI AIDA Marketing Analytics Tools Template 80

Ambal's Amusings

JANUARY 31, 2011

I have invited our Panel of White Paper Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Jonathan Kantor is the principal and founder of The Appum Group, " The White Paper Company ", and has been producing commercial white papers for the past 11 years.

Paper 100

Paper Enterprise Management B2B Thought Leadership Case Study 100

Ambal's Amusings

DECEMBER 3, 2009

I have invited our Panel of White Paper Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Jonathan Kantor is the principal and founder of The Appum Group, " The White Paper Company ", and has been producing commercial white papers for the past 11 years.

Paper 100

Paper Enterprise Management B2B Thought Leadership Distribution 100

LeanData

AUGUST 3, 2015

The best eBooks present immediately compelling value that you can justify gating to accelerate lead generation. An eBook about conversion copywriting , for example, will attract audiences that might have need for a landing page solution, which subsequently lets you acknowledge and nurture that need throughout the eBook.

Sales Qualified Leads 53

Sales Qualified Leads Case Study Case Studies Paper 53

ClearVoice

DECEMBER 5, 2019

The role could be editor, copywriter, or ghostwriter. The content type could be white papers, social media posts, website content, and more. You can link your online work, but you can also upload documents, PDFs, magazine articles, and more if you have those samples. Content Types. Bonus: landing more jobs with your CV.

Ideal Customer Profiles 87

Ideal Customer Profiles Sample Network Marketing Copywriting 87

SnapApp

SEPTEMBER 8, 2016

The PDF (Portable Document Format) was created by Adobe Systems in the early 90s as a way for companies and individuals to efficiently and reliably exchange electronic documents. These are the documents they leverage when trying to convert leads, when they’re making sales pitches, when they’re communicating with clients, etc.

Work Management 48

Work Management Lock-In Lead Scoring Lead Ranking 48

LeanData

AUGUST 3, 2015

The best eBooks present immediately compelling value that you can justify gating to accelerate lead generation. An eBook about conversion copywriting , for example, will attract audiences that might have need for a landing page solution, which subsequently lets you acknowledge and nurture that need throughout the eBook.

Sales Qualified Leads 40

Sales Qualified Leads Case Study Case Studies Paper 40

LeanData

AUGUST 3, 2015

The best eBooks present immediately compelling value that you can justify gating to accelerate lead generation. An eBook about conversion copywriting , for example, will attract audiences that might have need for a landing page solution, which subsequently lets you acknowledge and nurture that need throughout the eBook.

Sales Qualified Leads 40

Sales Qualified Leads Case Study Case Studies Paper 40

LeanData

AUGUST 3, 2015

The best eBooks present immediately compelling value that you can justify gating to accelerate lead generation. An eBook about conversion copywriting , for example, will attract audiences that might have need for a landing page solution, which subsequently lets you acknowledge and nurture that need throughout the eBook.

Sales Qualified Leads 40

Sales Qualified Leads Case Study Case Studies Paper 40

Ambal's Amusings

SEPTEMBER 10, 2009

Sarah Mitchell's blog Global Copywriting. Jonathan Kranz's eBook: Making Your Case: Everything You and Your Colleagues Need to Write Compelling, Lead-Generating Case Studies. Your Colleagues Need to Write Compelling, Lead-Generating Case Studies. Blog Global Copywriting Twitter globalcopywrite. Joe Pulizzi’s Blog.

Case Studies 100

Case Studies Case Study Studies Work Management 100

Computer Market Research

SEPTEMBER 29, 2017

Documented Policies of Program Rules: The well-defined guidelines for earning funds (e.g., Amount of Leads: Your PB-MDF should largely depend on how many qualified leads were acquired during the program timeframe. Well-designed programs define the amount leads by authority to be eligible for funding. ROI metrics).

Allocation 60

Allocation Demand Generation Agencies POS Top of Funnel 60

ClearVoice

MARCH 26, 2020

Branding guidelines, created by a branding agency, are a cornerstone document within a content marketing strategy that fuels your content plan — and resulting content assets. A content marketing agency can help you document your content strategy, put a content plan in place, and oversee a team of creatives for your content production.

Advertising Agencies 71

Advertising Agencies Paid Search Agency Ad Agencies Top of Funnel 71

Ambal's Amusings

SEPTEMBER 3, 2009

White papers can be really valuable tools to educate your prospects. So you invest time and money in creating and marketing white papers. Before embarking on this journey, stop and learn what not to do in awhite paper. Recommended Resources from Experts on white papers. Bob Bly's CopyWriting Blog.

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

Ambal's Amusings

OCTOBER 1, 2009

How do you market your white papers? Can syndication partners take your white paper to your prospects? Stephanie Tilton has published a timely 14-page report on White Paper Syndication Options for Technology Marketers. Costs to syndicate your white papers. Find White Papers.

Paper 100

Paper Advertising Agencies Enterprise Management Paid Search Agency 100

SmartBug Media

JANUARY 29, 2021

Why Is Web Copywriting Important? In the steps below, we go over web copywriting best practices, explaining how to prepare a copy deck, apply keyword research, and follow the word count guidance of your website wireframes or templates. Sometimes, the placement copy will be actual guidance content for the copywriter.

Copywriting 98

Copywriting Marketing Websites Design Template 98

SmartBug Media

NOVEMBER 19, 2018

Part of your job as a marketer is to turn out great content, from 140-character social posts to lengthy white papers and e-books. Whether you write it yourself or you work with a copywriter or freelancer, making sure the project flows smoothly is important. Here’s how to crush your copywriting project. Calls to action.

Copywriting 88

Copywriting Case Study Case Studies Eye-Tracking 88

nDash

OCTOBER 8, 2020

Blogs, web copy, guides, ebooks and white papers are my jam.”. White papers. White papers. Kieron Allen—Journalist, Editor, Copywriter. “As Those clients range from Fortune 50 tech giants (HPE, Amazon, IBM) to leading consumer brands (Samsung, UPS). . White papers. Blog posts.

Marketing Budget 52

Marketing Budget Budget Programs Enterprise Management Work Management 52

BOP Design

APRIL 24, 2023

The caveat here is that there is going to need to be professional copywriting or editing to ensure the pieces flow and create a cohesive piece. Guides – Companies that are excelling at B2B content marketing to drive inbound leads already know that guides are where it’s at. Both of these can be turned into sought-after white papers.

B2B Thought Leadership 83

B2B Thought Leadership B2B Advertising Agencies Paid Search Agency 83

KoMarketing Associates

JULY 6, 2017

We’ve compiled some of the best assets in content marketing: everything from white papers, educational videos, and podcasts to other written content. White Papers and E-Books. White papers and e-books are generally 5-75 pages long and expand greatly on one specific topic.

Resources 124

Resources Top of Funnel Content Paper 124

ClearVoice

APRIL 2, 2020

As you scale your content production, hiring freelancers to inform and execute the tasks your team doesn’t have the bandwidth for means you’re able to reach more goals, generate better-qualified leads and close those lingering sales. Which grows your business more, engagement on social or downloads of a white paper?

Marketing Budget Creation 127

Marketing Budget Creation Top of Funnel SME Marketing Budget 127

Ambal's Amusings

OCTOBER 8, 2009

Sarah Mitchell's blog Global Copywriting. Jonathan Kranz's eBook: Making Your Case: Everything You and Your Colleagues Need to Write Compelling, Lead-Generating Case Studies. Your Colleagues Need to Write Compelling, Lead-Generating Case Studies. Cindy King's blog CindyKing. Michele Linn's blog Savvy B2B Marketing. Cindy King.

Case Studies 100

Case Studies Case Study Activities Studies 100

Hubspot

MAY 21, 2012

If you read this blog regularly , you understand the impact inbound marketing and, more specifically, content creation have on a business' lead generation and customer acquisition efforts. Start simple, placing a few uncomplicated orders (think blog posts, not white papers) and sampling a variety of writers.

Paid Search Agency 28

Paid Search Agency Sample Work Management Content 28

Brandpoint

NOVEMBER 28, 2018

We still need copywriters, SEO gurus, paid media specialists, social media mavens, etc., Any content, from eBooks to white papers to podcasts, are considered owned media assets. Then, document a content strategy that will guide the content creation process. Source: Spin Sucks. to strengthen each PESO component.

Paid Content 118

Paid Content Lead Ranking PR Media 118

Webbiquity

APRIL 23, 2013

How can every vendor be the ‘leading provider’ anyway?” Jon Miller outlines five key inbound marketing metrics to measure and continually improve content marketing success, such as lead generation by content and channel: “Beyond core organic traffic and leads, track lead generation by content asset and source.

Top of Funnel 100

Top of Funnel Paid Content Copywriting Content Marketing 100

Pam Didner

APRIL 2, 2021

White papers. Some even consider apps, social media posts, email or lead magnets as different types of content marketing. Lead magnets can be case studies, eBooks, templates or checklists. Lead magnets can be case studies, eBooks, templates or checklists. Lead magnets is just a term we use to drive conversions.

Top of Funnel 106

Top of Funnel Planning Content Marketing Paid Search Agency 106

Single Grain

JULY 7, 2023

Regular meetings to discuss progress, challenges, and ideas can lead to more effective campaigns. Documentation can be a key aid in clarifying objectives and keeping all parties aligned. and traditional media (TV, radio, print, etc.) Solution: From the start, set explicit objectives, KPIs , and a detailed plan of action.

Advertising Agencies 52

Advertising Agencies Paid Content Advertisements Advertising 52

Valasys

JULY 15, 2019

Landing Pages , also termed as “ lead capture pages ”, “ static pages ” or “ destination pages ” are the standalone pages designed to capture leads (often in the form of prospective customers who click on a Call to Action (CTA) button) or to promote products or services via specifically designed ads. Nurturing the Leads: .

Landing Pages 56

Landing Pages Optimization Practices Marketing AI 56

Ambal's Amusings

NOVEMBER 23, 2010

How can you create a white paper that serves it purpose - create high quality leads, provide useful information to potential customers etc. Jonathan Kantor is 14-year white paper marketing veteran. Older audiences tend to devote more time to reading and prefer text documents. " Jonathan Kantor.

Paper 100

Paper Work Management Marketing Management SME 100

SnapApp

APRIL 25, 2018

From successful marketing campaigns, to leading teams that drive bottom-line results, to development of inventive lead generation tactics--there are no limits to the glass ceilings they are smashing. . D rift | Content Strategy Team Lead. . Today, she’s the Content Strategy Team Lead at Drift. . Sonja Jacob.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91