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Legal Versus Ethical: Web Scraping Edition

Webbiquity

Not paying attention to these aspects of web scraping could lead to serious ethical controversies and lawsuits. However, there are other laws and legislations that guide web scraping, such as breach of contract, illegal access and use of data, trespass to chattels, and copyright infringement. Copyrighted material. Trade secrets.

Ethics 276
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9 best practices for AI tools in content creation

Martech

Learn more about the best practices you should follow to create high-level content with the help of AI. Avoid copyright and ethical issues by using AI as an assistant, not as your sole writer and editor. Then consider the exact call to action that you want to lead up to in the piece you’re working on.

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A Practical Guide to Using AI in Email Marketing (For the Conscientious Marketer)

Litmus

The most prevalent concerns around AI include: Privacy and surveillance Bias and discrimination Inaccurate data Copyright infringement Plagiarism Data breaches Those are some heavy-hitting issues. Here are some of our team’s practical, no-nonsense guidelines for using AI in email marketing: Vet your vendors.

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Your LLM Gets Its Data From Where??

Salesforce Marketing Cloud

Sometimes knowing that you don’t know where the data came from is just as important as being able to trace the data,” said William Dressler, regional vice president of AI and data architecture, and the head of innovation in the global AI practice, at Salesforce. The bad: Scraped data may include copyrighted or trademarked material.

Copyright 113
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How Top Brands are Accelerating SEO Content Creation with AI

Content Standard

With organic search re-emerging as a cornerstone strategy for CMOs, top brands are harnessing AI to accelerate their search engine optimization (SEO) efforts and bring more efficiency to a traditionally cumbersome and resource-intensive practice. This article explores how AI can streamline the process without sacrificing quality or strategy.

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What Does AI Transparency Look Like? It Depends on Your Industry

Salesforce Marketing Cloud

This lack of transparency threatens privacy and security, and fosters uncompensated use of copyrighted content, according to Senate testimony by Ramayya Krishnan, dean of Carnegie Mellon University’s Heinz College of Information Systems and Public Policy. And that’s being charitable. There’s not much independent auditing happening, anyway.

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How to craft an effective AI use policy for marketing

Sprout Social

Neglecting to detect plagiarism poses a huge risk to a brand’s reputation, also leading to legal consequences, if an employee uses that data. Other well-known authors like George RR Martin and John Grisham too, are suing parent company, OpenAI, over copyright infringement. Here are some practical factors to consider.