Lead Scoring Model: Building a Framework to Drive Conversion
Act-On
APRIL 26, 2024
Let’s look at another lead scoring example with Debbie and Tyson. Here are a few more examples of when to apply negative lead scores: Job titles A “student” is probably not your buyer persona, and likely warrants a negative score. But an “intern” may be doing research for their employer, and shouldn’t be disqualified altogether.
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