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Lead Scoring Model: Building a Framework to Drive Conversion

Act-On

Let’s look at another lead scoring example with Debbie and Tyson. Here are a few more examples of when to apply negative lead scores: Job titles A “student” is probably not your buyer persona, and likely warrants a negative score. But an “intern” may be doing research for their employer, and shouldn’t be disqualified altogether.

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AI and Content Marketing: A Love Story or Disaster Waiting to Happen? [Webinar Recap]

Marketing Insider Group

In hopes to make the B2B world a better place, Brody Dorland, co-founder of DivvyHQ , and I hosted a webinar to discuss our experiences and cautionary tales of using AI tools in content marketing and SEO. We specifically designed the webinar to be interactive, and encouraged participants to ask questions and share their own experiences.

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10 Webinar Metrics to Measure Success

Zoominfo

Among such strategies, webinars come out on top. Webinars are live or prerecorded online events, used to teach attendees about a specific topic or service. As these statistics show, webinars have become a favorite tactic of many B2B marketers: Over 60% of marketers use webinars as part of their content marketing programs ( source ).

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27 Exit Intent Popup Examples to Increase Conversions and Sales

Optinmonster

Do you need some exit intent popup examples to inspire your next popup campaign? In this article we’ll share the best exit intent popup examples we can find, as well as what makes them work and how you can create your own exit intent popups. How Do Exit Intent Popups Work to Increase Conversions and Sales?

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The 10 Best Examples of Thought Leadership Content Marketing

Marketing Insider Group

One of the best ways to get your head around this type of content is by reading some excellent examples by other organizations. As well as written content, there’s a separate section for videos and a podcast exploring some of the ideas discussed in articles in a conversational audio format. Quick Takeaways.

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How To Increase Blog Traffic: 25 Proven Strategies for Guaranteed Uplift

Optinmonster

Do you want to learn how to increase blog traffic? Blog traffic isn’t rocket science, and there’s no need to reinvent the wheel. In this guide, we’ll share 25 proven strategies (with 7 case studies) to teach you how to increase blog traffic by 1064%. Here’s our exact, 5-step blog traffic process: 1.

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Account based marketing examples

Rev

We’ve put together some of the best ABM examples that drove incredible results. ABM strategies are anchored on increasing engagement with key accounts to drive better results, such as higher quality engagements, more customer conversions and bigger deals. First, let’s dive into what account based marketing is.