KoMarketing Associates

JANUARY 19, 2022

WordPress is one of the most used site-developing solutions out there, with an estimated 64 million websites currently running on the platform. Since I published my first WordPress post in 2011, I can’t tell you how many blogs I’ve written or websites my various teams have designed. LinkedIn, Twitter.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

Navigate the Channel

NOVEMBER 6, 2023

In a competitive marketplace where analytics and conversion rates rank high among digital marketing tools, many businesses put the idea of branding on the back burner. Use social media to promote your content No matter how much amazing content you publish on your website—it won’t do you any good if no one can find it.

Brand Identity 123

Brand Identity Branding Tips ROAS 123

Optinmonster

DECEMBER 24, 2023

User experience design is an underrated feature that can boost your website’s performance. If you’re not getting the leads you expect and conversions are falling, poor UX design could be the reason. The key to enhancing user interaction with your website is understanding their navigational patterns and behaviors.

Marketing Websites 67

Marketing Websites Marketing Analytics Tools Paid Search Agency Advertising Funnels 67

Navigate the Channel

DECEMBER 7, 2023

Target Through LinkedIn LinkedIn has been proven to be the most effective of all the major social platforms, including Facebook, Twitter, Instagram, and more. For example, a prospective client or partner may hear from you from a third-party website. Then they look at your website but doesn’t return to your site for days.

Social Media 122

Social Media Social Marketing B2B Marketing Marketing Attribution 122

The Point

OCTOBER 7, 2014

Foremost amongst the competition are the big three social networks: Twitter, LinkedIn, and Facebook, all of which, to varying degrees, rely on advertising to monetize their huge user bases. However, it also drives much higher conversion rates (up to 7x, in our experience) compared to Twitter and Facebook.

Paid Content 100

Paid Content PPC Twitter Linkedin 100

Webbiquity

OCTOBER 11, 2022

Keep Your Website Updated. Your website is the foundation for digital product branding and the core of your online brand visibility. The look and feel of your website and other marketing materials help establish your brand identity in customers’ minds. to make it easy for potential clients to get in touch with you.

Digital Asset Management 272

Digital Asset Management Product Brand Identity Branding 272

Zoominfo

MAY 20, 2021

A surprising stat: Email is 40 times more effective at acquiring new customers than Facebook or Twitter. At this stage, email is used to welcome new prospects at the beginning of the purchase journey who have filled out a form on your website. Conversion Rate. Unsubscribe Rate. Source: Campaign Monitor.

Email Marketing 264

Email Marketing Enterprise Management CTR Webinar Metrics 264

B2B Marketing Traction

APRIL 17, 2013

A recent survey of traffic to the websites of small to medium-sized business (SMB) provides some interesting insight into what works and what doesn’t for online marketing. I think that is why the survey shows social media is a small fraction of traffic to websites. Contact New Incite today.

Customer Surveys 100

Customer Surveys Twitter Email Marketing Paid Search Agency 100

NuSpark Consulting

MAY 4, 2023

Retargeting, also known as remarketing, is a marketing strategy that aims to reach users who have previously interacted with your brand, website, or content. The goal is to remind them of your products or services, encourage them to return to your website, and ultimately convert them into customers.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Bundling Ad Exchange 130

Valasys

APRIL 11, 2023

For businesses working with a website design company, a website relaunch is a crucial step in their digital marketing strategy. A well-planned and executed relaunch can significantly increase conversion rates, leading to a higher return on investment.

Paid Content 52

Paid Content Marketing Websites Mobile Advertising Ideal Customer Profiles 52

Webbiquity

FEBRUARY 5, 2021

And that is where conversion rate optimization will play a vital role. What is Conversion Optimization? Conversion optimization is the process of improving conversions at every stage of the sales process by testing new messaging, channels and triggers. This makes conversion rate optimization a recurring need.

B2B Sales 259

B2B Sales Top of Funnel Conversion Peer-to-peer 259

Martech

MARCH 18, 2024

Google Analytics: Google Analytics is a free web analytics tool that provides valuable insights into website traffic, user behavior, and conversion rates. Here are three tools that small organizations with limited budgets can adopt to make their marketing more data-driven: 1.

Budget Programs 119

Budget Programs Marketing Automation Services Marketing Analytics Tools Cost 119

Webbiquity

MARCH 28, 2023

Image credit: Kenny Eliason on Unsplash Here’s a look at seven content types that will help you attract more website visitors and convert more of them into leads. Interactive Content Interactive content is an amazing way to boost all relevant engagement metrics: time on page, click-through rates, and conversion rates.

Top of Funnel 309

Top of Funnel Marketing Strategy Marketing & Strategy Planning 309

KoMarketing Associates

MAY 25, 2022

According to WebFX, the average conversion rate for Google Ads is 75%. How does that compare to your popup or ebook conversion rate? For lead generation, we recommend focusing on search ads, which show up in the SERPs, not on partner websites. . How to Target a B2B Audience on Google Ads. Image source.

Lead Generation 265

Lead Generation Paid Search Agency Google Ads 265

Convince & Convert

JUNE 1, 2014

That happened to me – and you’re damn right I dad-milked that sucker – when it was announced last week that (among digital marketers) I am the most retweeted and most mentioned person on Twitter (PDF). How is Pharrell the #10 most mentioned person on Twitter among digital marketers? That guy is EVERYWHERE!

Twitter 167

Twitter Paid Search Agency Personalization Planning 167

Martech Advisor

NOVEMBER 22, 2019

As the new decade kicks-off in a few weeks, here is how you can refresh and upgrade your website to drive more conversions. Marketers are always in the pursuit of optimizing the conversion rate of their website because, ultimately, it is conversions that help generate revenue.

Conversion 57

Conversion Marketing Websites Top of Funnel Digital Marketing Funnels 57

The Forward Observer

OCTOBER 13, 2023

High-Impact Content Marketing: Strategies to Make Your Content Intentional, Engaging, and Effective by Purna Virji About the Book Create meaningful engagement, drive conversion rates and boost customer retention with this crucial resource to unlocking the true potential of your content marketing strategy.

Planning 130

Planning Top of Funnel Content Marketing PPC 130

Optinmonster

FEBRUARY 18, 2024

Your website should also encourage reviews. This option may be more cost-effective, plus you can use the plugin to build contact and other forms on your website. Display Your Reviews on Your Website As you can see from the Beardbrand image above, they include their reviews on their website too. This serves a few purposes.

Work Management 72

Work Management Marketing Management eCommerce Ideal Customer Profiles 72

Sana Commerce

DECEMBER 13, 2021

If you’re a seller and not already online — or you are, and your website isn’t performing — then it’s time to make a change. The third option is to build your website or use one of the many cost-effective website-building sites such as WordPress or Wix. Source: Google Cloud. Image Source.

Budget Programs 52

Budget Programs Marketing Websites Tips Work Management 52

Sana Commerce

DECEMBER 13, 2021

If you’re a seller and not already online — or you are, and your website isn’t performing — then it’s time to make a change. The third option is to build your website or use one of the many cost-effective website-building sites such as WordPress or Wix. Source: Google Cloud. Image Source.

Budget Programs 52

Budget Programs Marketing Websites Tips Work Management 52

Unbounce

AUGUST 4, 2020

Ad Click Through Rate/Engagement: Are your ads clicked as often as competing ads? Post-Click Conversion Rate: Are visitors likely to convert or take meaningful action after clicking your ad? That means a lower cost per click and higher conversion rates when compared to sending traffic to a website.

Landing Pages 145

Landing Pages Lead Scoring Lead Ranking Paid Search Agency 145

SocialPilot

APRIL 15, 2024

Use the performance metrics to channelize your marketing efforts correctly and attract (target) customers to your websites for conversions. Illegal Pete’s is a restaurant that has a small fan base yet a strong conversion rate. On Twitter, select a day and promote a follower – utilize #FollowFriday.

Social Media 96

Social Media Media Lead Scoring Lead Ranking 96

The Lead Agency

OCTOBER 21, 2019

As the B2B buying process is much longer, it is highly unlikely that a B2B decision maker will convert the first time they come to your website. In fact, only 2% of website visitors will leave their contact details. That means that 98% of your website’s visitors will browse and then leave your site, remaining anonymous.

Marketing Websites 69

Marketing Websites Paid Search Agency B2B Advertising Agencies 69

Launch Marketing

JULY 14, 2021

Virtually every business has curated, edited and uploaded content for Twitter, LinkedIn, Facebook and other social media platforms. Twitter followers) sees an average of only a hundred likes per Twitter post. A B2C example of this in action is fast food Twitter feuds. Low engagement is a common issue for B2B marketers.

Paid Search Agency 173

Paid Search Agency Social Media Lead Scoring Lead Ranking 173

Martech

APRIL 3, 2023

A conversational marketing growth strategy creates a more personalized and engaging experience, improves conversion rates and builds stronger customer relationships. This ultimately leads to higher conversion rates and stronger customer relationships. Create genuine connections with your buyers.

Marketing Analytics Tools 129

Marketing Analytics Tools B2B Marketing Conversion Marketing & Strategy 129

DivvyHQ

JULY 16, 2019

But what about the hundreds or thousands (depending on your market size) of anonymous, cold website visitors that also click on one of your ads to learn more about your company? Why do so many companies completely ignore cold website visitors when these are the people that have obviously shown some level of interest from your paid ads?

Top of Funnel 61

Top of Funnel Paid Content Marketing Websites Digital Marketing Funnels 61

Optinmonster

FEBRUARY 23, 2021

Do you want to create a personalized popup for greeting website visitors from Facebook? But one thing is certainly clear: understanding when and why visitors come from Facebook will have a major impact on your conversion rates. Page-level targeting shows campaigns based on the section of your website. How does it work?

Facebook 64

Facebook Marketing Websites Template Display 64

Optinmonster

DECEMBER 21, 2023

This means investing in search engine optimization (SEO) so relevant people can find your website online. Pro-tip: You can use 2-step opt-ins in your forms to improve the conversion rate. Well-crafted opt-in forms can increase conversion rates by up to 785%. But why stop there? 69%) and Facebook (.77%).

Campaigns 90

Campaigns Ad Building Planning Paid Search Agency 90

Webbiquity

MARCH 30, 2021

If your offering, messaging, and website content don’t speak to the buyer’s intent (what your ideal prospect is looking for), you won’t grab the visitor’s attention and spark an interest in your offering. Conversational marketing via the use of live chat will be on the rise in 2021. So much so that a J.D.

Lead Generation 259

Lead Generation Marketing Automation Services Trends Marketing AI 259

Marketing Insider Group

AUGUST 11, 2023

Increased Traffic: By sharing content on social media, businesses can drive more traffic to their websites, enhancing opportunities for conversion. For example, do you know where your website traffic and leads comes from ? Understand which network supports your business’s specific goals.

Social Networks 179

Social Networks Business Work Management Social Media 179

Top Rank Marketing

DECEMBER 20, 2023

Pinterest does not penalize you for going off channel, as is the case with all of the other social media channels, so you are encouraging the audience to go to your website. Pinterest is the easiest platform for showing up as a referrer to websites, and Pinterest conversion rates are typically much higher than other sites.

Paid Content 114

Paid Content Search Marketing Promotion Advertising Agencies 114

SocialPilot

JANUARY 21, 2024

Studies have shown that adding a CTA button increased conversion rates by a whopping 83%. You need it to prompt your readers and viewers to take action on your site and social media , thereby enhancing your conversion rate overall. Wendy’s engagement on Twitter usually averages at 10,000 shares and 30,000 likes.

Social Media 119

Social Media Examples Media Urgency Marketing 119

seo.co

JANUARY 3, 2023

Optimize Your Website for Local Search. Here are a few best practices for local SEO : Using consistent and accurate business information on your website, including contact details. Creating an optimized title tag for each page of your website which includes pertinent keywords so it can appear in SERPs more prominently.

Webinar Metrics 98

Webinar Metrics Marketing & Strategy Marketing Strategy Best Practices 98

Hubspot

APRIL 6, 2015

If you''re serious about improving more conversions, you need to start thinking of conversion rate optimization (CRO) differently. CRO isn''t just about making small adjustments to a landing page to get 5% more conversions. Rethinking Conversion Rate Optimization. You might find they pay off in a big way.

Conversion Rate 28

Conversion Rate Conversion Cost Per Click Click Rate 28

Optinmonster

DECEMBER 3, 2023

Are you looking for ways to increase conversions at every stage of your sales funnel? In this article, we’ll walk you through the different sales funnel stages and share 18 ways to improve your conversion rate throughout your sales funnel. Social proof builds trust and helps increase conversions.

Top of Funnel 104

Top of Funnel Conversion Rate Conversion Cross-Selling 104

Launch Marketing

JUNE 28, 2023

Platforms include, but are not limited to Google, Bing, Facebook, Instagram, Twitter and LinkedIn and can be served on desktop, tablet or mobile devices. Consider the following questions as you plan your B2B PPC campaigns : Are you aiming to boost brand visibility, increase website traffic or capture leads through your campaigns?

Paid Content 115

Paid Content PPC Optimization B2B Marketing 115

Optinmonster

FEBRUARY 11, 2024

Check out our guides on getting traffic from Facebook and using Twitter for lead generation for more actionable tips you can use to spread the word on social media. Here are a few ideas: Run a simple sweepstake on Twitter, with an account as the prize. Make sure to comply with Twitter’s contest rules.

Paid Content 89

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 89