KoMarketing Associates

MAY 25, 2022

According to WebFX, the average conversion rate for Google Ads is 75%. How does that compare to your popup or ebook conversion rate? Reach out to us on Twitter if you want to let us know your favorite B2B Google Ads tips! Why would you spend money to gather leads when you could get them for free?

Lead Generation 265

Lead Generation Paid Search Agency Google Ads 265

Launch Marketing

JUNE 28, 2023

Platforms include, but are not limited to Google, Bing, Facebook, Instagram, Twitter and LinkedIn and can be served on desktop, tablet or mobile devices. LinkedIn Ads is typically the best paid social media channel for B2B while many online marketers go to Google Ads for search engine marketing (SEM) campaigns.

Paid Content 115

Paid Content PPC Optimization B2B Marketing 115

Zoominfo

JUNE 4, 2018

Examples of marketing vanity metrics include: Page views. Twitter followers. An Alternative to Marketing Vanity Metrics. In order to communicate the value of marketing initiatives, marketers must hone in on actionable metrics – metrics that can guide decision-making. Renewal rate. Trial conversion rate.

Work Management 234

Work Management Marketing Management B2B Thought Leadership Eye-Tracking 234

KoMarketing Associates

AUGUST 22, 2017

Twitter, Facebook, and LinkedIn all offer ways to list and organize social networks and track conversations more specifically based on business goals as well. Have conversations with sales and customer service teams as well. Conversion Optimization. Evaluate, test, and refine landing pages.

SEO 121

SEO Long Tail Marketing B2B Marketing & Strategy 121

Biznology

FEBRUARY 20, 2012

Goals like “We’re going to grow our online business 35%” sound great. By contrast, goals like “We’re going to gain 100 new followers on Twitter every month” may be measurable and actionable, but to what end? Decrease bounce rate for top pages to 10% below site average. Drive more transactions?

Cost per Acquisition 80

Cost per Acquisition Online Marketing Cost Per Click Marketing Analytics Tools 80

Webbiquity

MAY 3, 2011

Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. Cheryl and I thought it would be a great idea to collaborate on this special social media project—and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women.

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

KoMarketing Associates

SEPTEMBER 5, 2017

According to the 2017 Marketing Leadership Survey from TrackMaven, most marketers (71.1 And the 2017 “ What Works in Online Marketing ” report from AudienceBloom, which looked at 10 different tactics online marketers are using, as well as the ROI they are presenting, found social media 9th most effective.

Social Media 193

Social Media Marketing Budget B2B Thought Leadership Media 193

Salesforce Marketing Cloud

JANUARY 24, 2022

A path report shows you the route your visitors take on your website before they convert, including the path that yields the highest conversion rate. Pay attention to the path and use this insight to design tests and experiments to boost conversion rate. A basic channel report to track conversion. Watch it now.

Small Business Marketing 98

Small Business Marketing Marketing Automation Services Budget Programs Lead Scoring 98

KoMarketing Associates

FEBRUARY 13, 2020

In order to stand out from your competition in today’s flooded marketing landscape, providing consistent and memorable customer experiences is no longer an option. It’s a necessity for any successful B2B marketing strategy. I hope you consider these best practices to help guide your marketing strategy in 2020 and beyond.

B2B Marketing 157

B2B Marketing Practices B2B Thought Leadership B2B 157

EMagine B2B Blog

JANUARY 24, 2014

Consistent user experience will better conversion rates because people are familiar with navigation and site or system use across devices. The options of what you can do on Facebook, Twitter, LinkedIn, and other social media sites expands monthly. B2B Web Strategy Online Marketing Search Engine Marketing Social Media'

Work Management 40

Work Management Online Marketing Marketing Management CMS Development 40

Webbiquity

MARCH 1, 2018

That’s exactly where influencer marketing shines. In the world of online marketing, an influencer is a like a mutual friend, bridging your brand and your target audience. It’s about using the right means of marketing to set yourself apart. And, that’s where influencer marketing steps in. So, what’s the catch?

SEO 224

SEO Opinions Transparency Communities 224

Zoominfo

JUNE 11, 2019

Examples of marketing vanity metrics include: Page views Downloads Facebook likes Twitter followers An Alternative To Marketing Vanity Metrics In order to communicate the value of marketing initiatives, marketers must hone in on actionable metrics – metrics that can guide decision-making.

Work Management 100

Work Management Marketing Management Eye-Tracking B2B Thought Leadership 100

KoMarketing Associates

FEBRUARY 2, 2015

Preliminary results for the format have been positive as well, with a study by Fiksu showing improved conversion rates. It is also worth mentioning that Twitter recently announced they are also planning to create a mobile app network. Twitter’s Algorithm Change. B2B Online Marketing Blog Social Media Strategies'

Advertising Agencies 120

Advertising Agencies Social Media Advertisements Advertising 120

Webbiquity

SEPTEMBER 16, 2013

Online marketing activities preovide marketers with a wealth of metrics; actually, too much information. Marketers just want the competitive and multichannel metrics they need to make informed decisions, nothing more. ” Twitter Followers. Here are the five metrics and why each is indeed not “worthless.”

Planning 100

Planning Marketing & Strategy Twitter Class 100

Webbiquity

SEPTEMBER 16, 2013

Online marketing activities preovide marketers with a wealth of metrics; actually, too much information. Marketers just want the competitive and multichannel metrics they need to make informed decisions, nothing more. ” Twitter Followers. Here are the five metrics and why each is indeed not “worthless.”

Planning 100

Planning Marketing & Strategy Twitter Class 100

B2B Marketing Traction

DECEMBER 4, 2013

We need to track engagement and conversion rates and improve our marketing to increase both. If you do not have a strong presence online, begin by updating your website, add a blog, and focus on a couple of key social media platforms that have the most traction, like LinkedIn and Facebook or Twitter.

B2B Marketing 100

B2B Marketing Planning Brand Identity Branding 100

Buzz Marketing for Technology

MAY 29, 2013

For sure, online marketers who make sense of big data are going to be better able to build customer experiences around hard data and evidence rather than on hunches and guesswork. Conversion rates. Conversion values by product or category interests. The phenomenon of big data certainly comes with big promise.

Enterprise Management 100

Enterprise Management Planning Work Management Tips 100

Porch Group Media

NOVEMBER 10, 2021

Numerous digital technologies and online marketing channels are available to today’s marketers, however email marketing is still considered the giant of digital marketing. Email is 40 times more effective at customer acquisition than Facebook and Twitter combined. Updated 10/21.

Email Marketing 59

Email Marketing Peer-to-peer Planning Marketing & Strategy 59

KoMarketing Associates

JULY 2, 2020

This pointing trick has been used in conversion rate optimization for years. This Twitter ad exemplifies an excellent tactic: Advertising your top-performing content. Then use these photos to employ the power of direction in your ads. The way this photograph is taken pulls the eye right into the headline.

Social Media 290

Social Media Paid Search Agency Advertisements Advertising 290

Unbounce

FEBRUARY 13, 2019

Slow load times cripple conversion rates, raise the price you pay for ad impressions, and even drive qualified traffic to your competitors. All this being true, Accelerated Mobile Pages (AMP) would seem like the hail mary pass that marketers have been waiting for. ” What does AMP mean for marketers? record scratch*.

Marketing Analytics Tools 111

Marketing Analytics Tools Planning Paid Search Agency Validation 111

Atomic Reach

MARCH 18, 2019

She wrote “Web Marketing for Dummies” and a series of other e-books on PPC. Find her on Twitter and LinkedIn. Find him on Twitter and LinkedIn. Find him on Twitter and LinkedIn. David Rodnitzky is a SEM and digital media specialist with a focus on mobile marketing and online advertising.

Paid Content 102

Paid Content PPC Paid Search Agency SEM 102

KoMarketing Associates

APRIL 7, 2015

For example, if one of your goals is to dramatically grow your Twitter followers, you may not be as picky about who you’re following. When considering the 5 major social media networks (Twitter, Facebook, Google+, LinkedIn, and Instagram), each has very unique benefits, requiring a strategy tailored per platform. on a weekday.

Social Media 120

Social Media Organization Tips Media 120

KoMarketing Associates

SEPTEMBER 1, 2016

If you go to China and make new friends there, you will be frustrated when you want to add them as Facebook friends or follow their Twitter account. Like Google, Facebook and Twitter are blocked in China due to the censorship issue. For our client’s website, the QQ conversion rate was 2-4 times higher than a form submission.

Social Media 162

Social Media Social Marketing B2B Marketing Media 162

KoMarketing Associates

OCTOBER 18, 2018

To find out just how prevalent this was, we analyzed the social media accounts of 10 B2B companies, across four social media platforms (LinkedIn, Facebook, Twitter, and Instagram). It goes up to 44 percent for Facebook, and goes up again to 56 percent for Twitter. Share your social media CTA tips with us on Twitter.

Social Media 129

Social Media Analysis Paid Search Agency Media 129

Stevens & Tate

FEBRUARY 1, 2021

NBCUniversal and Twitter Announce New Worldwide Digital Content Partnership. NBCUniversal and Twitter have been working together since 2013, but they recently announced that they are deepening their partnership. See more details on Marketing Dive. They want to meet global, national, and local audiences where they are.

Trends 52

Trends Paid Search Agency Planning Marketing & Strategy 52

KoMarketing Associates

DECEMBER 14, 2015

The amount of innovation, change and new offerings offered by Twitter, Facebook, Google and LinkedIn exploded in 2015 – many of which gave marketers like us, not just better access to social audiences, but hyper-targeted options.” For marketing and PR teams, 2015 was ‘The Year of Content – Backed Up By Data’.

Tactics 120

Tactics B2B Marketing Top of Funnel Effectiveness 120

Sprout Social

FEBRUARY 6, 2017

Social media ROI is one of the most heavily debated topics in the online marketing world. Because measuring the effectiveness of social media marketing efforts isn’t as clear cut as, say, running a Google AdWords campaign. With that being said, measuring the ROI of your social media marketing efforts isn’t impossible.

Social Media 110

Social Media ROI Media Marketing Analytics Tools 110

Huptech Web

SEPTEMBER 2, 2022

In the age of social media, where even a teenager has their own social media account, it has become important for brands to have an active presence on the social media platforms like Instagram, Facebook, Twitter, etc. Despite this, many marketers and website owners ignore social media or put little effort into it.

Social Media 52

Social Media Paid Content Paid Search Agency Social Marketing 52

Marketing 261

OCTOBER 12, 2018

” Yep, the familiar battle cry from many online marketers… especially after seeing statistics such as “email marketing delivers an ROI of 4,400%! Here are just a few reasons why an email newsletter should be an essential component in your marketing mix: It’s very affordable.

Newsletter 97

Newsletter Top of Funnel Marketing Automation Services Lead Ranking 97

Optinmonster

NOVEMBER 20, 2023

Discount coupons have transitioned from the ancient days of newspaper advertising to today’s cut-throat world of online marketing. Fast forward to today, modern online brands like PortraitFlip generate over 750 new leads in 6 months , thanks to the power of discount coupons.

Examples 59

Examples Urgency Marketing Loyalty Mobile Advertising 59

PureB2B

APRIL 2, 2017

Email as a marketing channel is very much alive and should not be ignored. Techniques and trends in online marketing constantly evolve, so it all boils down to a relevant contact list that you have total control over. They can also be integrated with certain social media platforms like Facebook and Twitter.

Ad Building 89

Ad Building Ideal Customer Profiles Microsite Landing Pages 89

Convince & Convert

AUGUST 23, 2013

From Cision , a free ebook called Power Your Story: Content Marketing Essentials. From Janrain , a free guide to improve your conversion rates and your data quality. Dan Moyle is the entire online marketing team for home mortgage bank Amerifirst. Just email Jay a screenshot of your review with your address.

Inbound Marketing 132

Inbound Marketing Advertisements Advertising Paid Search Agency 132

KoMarketing Associates

SEPTEMBER 22, 2014

She shared some of her personal experiences with real-time marketing, as well as better-known examples. When on a hunt for the perfect gift for one of her family members, she voiced her quest via Twitter, tagging one of her prospect companies in the tweet. " #inbound14. — Nate Riggs (@nateriggs) September 17, 2014.

B2B Marketing 120

B2B Marketing Planning B2B B2B Thought Leadership 120

BenchmarkONE

FEBRUARY 1, 2023

Content fuels your online marketing channels. The content on your blog can form the basis of bite-sized content that can be used on your social media platforms , such as Facebook and Twitter. As mentioned above, two necessary basic things to consider when you create a website are a blog and an SEO strategy.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Ad Agencies Creativity 52

Launch Marketing

NOVEMBER 21, 2018

Pay-per-click (PPC) marketing is a form of online marketing in which advertisers pays a fee each time a user clicks one of their ads and is one of the most effective methods for businesses to amplify their brand’s reach and find new customers. Use the metrics to make data-driven decisions.

Paid Content 54

Paid Content PPC Cost per Lead Paid Search Agency 54

Spiralytics

APRIL 23, 2023

Though only a small increase, we can expect the same growth in 2023 as 77% of content marketers believe LinkedIn yields the best organic results. LinkedIn also outperforms Facebook and Twitter in terms of lead generation among marketers by 277%. Email marketing also offers big returns.

Marketing AI 62

Marketing AI Trends Planning Paid Search Agency 62

Valasys

JULY 24, 2019

According to a report published by buffer.com, approximately 94% of the marketers use Facebook to distribute important pieces of content about their products or services, which is considerably higher than other platforms such as Twitter & Instagram. Source: buffer.com/state-of-social-2019, State Of Social Report, 2019).

Facebook 45

Facebook Cost Per Thousand Organization Top of Funnel 45