Marketing Insider Group

AUGUST 11, 2023

Competitor Analysis: Observing competitors’ social media activities can provide insights into market trends and uncover areas of opportunity. Targeted Advertising: Paid social media advertising allows for precise targeting based on demographics, interests, and behaviors, ensuring that ads reach the most relevant audience.

Social Networks 179

Social Networks Business Work Management Social Media 179

Marketing Insider Group

JULY 11, 2023

Paid ads are ineffective without supporting content, so create a consistent content marketing schedule. Paid Social Media Everyone is on social media, and you have a dozen major platforms to choose from. If you sell to other businesses, advertise online through Facebook and LinkedIn.

Paid Content 179

Paid Content Advertisements Advertising Paid Search Agency 179

Brandpoint

JULY 14, 2023

Social media has transformed the way businesses engage with their target audience, and manufacturing companies are no exception. However, for manufacturing companies, quantifying the return on investment (ROI) of social media efforts can be complex. What is Social Media ROI? Focus on what you want to achieve.

Social Media 62

Social Media ROI Multi-Touch Attribution Paid Search Agency 62

Brandpoint

AUGUST 21, 2023

In a world where social media has become an indispensable tool for manufacturing companies, navigating the optimal usage of your social media budget can be a perplexing puzzle. This finding underscores the growing recognition of social media’s significant impact in driving business growth for manufacturing companies.

Social Media 62

Social Media Allocation Advertising Agencies Social Marketing 62

Directive Agency

JUNE 24, 2020

In a recent interview with our Director of Marketing, Hannah Mans, she outlines the successes that Directive has found with LinkedIn conversation ads. Conversations ads were launched by LinkedIn back in March of 2020, and since then has been an important topic of conversation (no pun intended).

Linkedin 52

Linkedin Paid Search Agency Conversion Ads 52

Directive Agency

MAY 20, 2020

Make sure you have a trackable goal (for example, conversions, conversion rate, etc.); Total Addressable Market (TAM) on LinkedIn. For example, if you are a log management software company, your TAM is any business that digests data. Determine your TAM by using tools such as LinkedIn Sales Navigator and LeadIQ.

Paid Search Agency 52

Paid Search Agency Paid Social Agency Enterprise Management Ad Building 52

Oktopost

NOVEMBER 9, 2023

Some of the most popular paid channels include: LinkedIn Ads Google Ads (Pay-Per-Click) Virtual Events and Webinars Social Media Ads Sponsored Email Newsletters Social media advertising stands out as one of the most popular and highly effective methods.

Paid Content 62

Paid Content Media Plans Planning Allocation 62

The Point

OCTOBER 7, 2014

Foremost amongst the competition are the big three social networks: Twitter, LinkedIn, and Facebook, all of which, to varying degrees, rely on advertising to monetize their huge user bases. Ready to take the plunge into Social PPC? Competition for ‘Sponsored Update’ campaigns is substantially greater vs. ‘LinkedIn Ad’ campaigns.

Paid Content 100

Paid Content PPC Twitter Linkedin 100

Adobe Experience Cloud Blog

OCTOBER 4, 2012

by Jon Miller One question we hear all the time from customers is how to measure the ROI of social media. While I won’t talk here about the ROI of all social media, I do want to drill into the return on paid social media advertising. Paid Advertising Opportunities on the Major Social Media Channels.

Paid Content 48

Paid Content Paid Social Agency Social Media ROI 48

Velocity Partners

FEBRUARY 20, 2024

However, for those of us deeply immersed in the day-to-day realities of managing B2B marketing audits & campaigns, the nuances between theory and practice are as profound as the gap between your MQL and SQL conversion rate (ouch). In what ways can we analyse CRM databases to assess their alignment with the company’s ICP?

Paid Content 79

Paid Content Paid Search Agency Lead Ranking Planning 79

Metadata

SEPTEMBER 29, 2022

A study found that companies that focused on aggressive recession marketing grew during the 1980s recession by 256%, unlike those who slashed or eliminated their budget. They shared the following on LinkedIn : “Those who indiscriminately cut marketing budgets actually performed worse than peers who invested in key channels.

Cost per Lead 98

Cost per Lead Ideal Customer Profiles Budget Programs CPL 98

KEO Marketing

AUGUST 15, 2017

Did you know that content marketing could help your technology company reach both current and prospective customers? Remember, it is not enough to just say you want more website visitors or a better conversion rate. Email is another popular marketing strategy for tech companies. Use paid social media.

Paid Content 48

Paid Content Paid Search Agency Top of Funnel Paid Social Agency 48

SmartBug Media

JULY 14, 2021

Many companies will also use paid media to promote their brand and gain greater visibility in the marketplace. When measuring the success of your paid media strategy, make sure the metrics you choose analyze towards a clearly defined goal. It's essential to utilize channels that your potential customers are using.

Paid Content 105

Paid Content Cost Per Click CPC Media 105

Metadata

FEBRUARY 2, 2023

Understand your company dynamics + marketing maturity There’s a relatively “accepted way” to drive revenue in the B2B world: A demand generation strategy built on the back of a mix of PPC, paid social , and events will usually do the trick. Most B2B companies do. Display works for some but it doesn’t work for everyone.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Cost per Lead Demand 52

Sprout Social

APRIL 20, 2020

With connection at the crux of consumer expectations on social, many brands are looking for ways to enhance their social strategy to not only reach more customers but to relate to them on a deeper level. To do so, more and more companies are relying on the power of video. Video strategy built for YouTube.

Video Marketing 93

Video Marketing Ad Building Paid Social Agency Youtube 93

ClickZ

FEBRUARY 24, 2023

With the wealth of data available on the platform, marketers can analyze metrics such as engagement rates, click-through rates, and conversion rates to gain insights into what’s working and what’s not. Join the conversation with us on LinkedIn and Twitter.

Top of Funnel 124

Top of Funnel ROAS Digital Marketing Funnels Funnel Advertising 124

Valasys

JUNE 13, 2019

A report by socilabreaks.com states that 56% of the marketers think they are unable to track the Return on Investment (ROI) from their social media endeavors & 58% of the businesses measure ROI just in terms of engagement viz. 75% of B2B buyers use social media to support their business purchase decisions. Source: HubSpot).

ROI 56

ROI Social Marketing Work Management B2B Marketing 56

Directive Agency

JULY 31, 2023

A great B2B marketing campaign resonates with your audience and is often talked about and shared on social media, something other B2B marketers look to for inspiration. Most importantly, it hits the B2B marketing KPIs the company is looking for. No company does this better than Clickup. Shield is a great example of this.

Marketing AI 52

Marketing AI B2B Marketing Examples Campaigns 52

The Lead Agency

MARCH 19, 2019

Social media allows you to establish connections with stakeholders, position your brand, and initiate social interactions that will improve your conversion rates. Once you’ve identified the social channels you should be on, you need content to post on them. Content For Conversion Rate Optimisation.

Paid Content 48

Paid Content Paid Search Agency Advertising Agencies B2B Marketing 48

Convince & Convert

APRIL 12, 2016

With over 6,000 employees that work with 82% of the world’s Fortune 500 companies, BMC Software is a behemoth in the field of enterprise IT solutions. Carlos has the daunting position of being in charge of raising awareness for BMC products and driving global demand through social. Snapchatting for Talent. BeSocial.BMC.com.

Work Management 101

Work Management Enterprise Management Marketing Management Paid Social Agency 101

Vision6

OCTOBER 20, 2021

Gated content is one of the most common inbound marketing tactics that B2B companies use to generate leads. Paid social ads — create promotions on platforms like Facebook and LinkedIn to retarget website visitors or generate new leads. Offer lead magnets with gated content. Contest & giveaways.

Email Marketing 98

Email Marketing Generation Leads Lead 98

Mailmunch

MAY 20, 2021

Let’s delve deeper into how you can leverage social media for effective lead generation. . A lead is any person who indicates interest in a company’s product or service in some way, shape, or form. Double-check whether you will be able to provide customer support and answer any questions on the given contact information. .

Social Media 53

Social Media Lead Generation Generation Lead Scoring 53

sagefrog

NOVEMBER 14, 2023

In Sagefrog’s 2024 B2B Marketing Mix Report , we found that B2B marketers’ top objectives for the year ahead are brand awareness, lead generation, client retention, and sales support. Explore nine essential B2B marketing strategies that can help companies succeed in all of these areas in 2024.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Atomic Reach

MARCH 18, 2019

Find her on Twitter and LinkedIn. Find him on Twitter and LinkedIn. Find him on Twitter and LinkedIn. Find him on Twitter and LinkedIn. Find him on Twitter and LinkedIn. Find him on Twitter and LinkedIn. She has vast experiences to share, from in-house to agency. Find her on Twitter and LinkedIn.

Paid Content 102

Paid Content PPC Paid Search Agency SEM 102

Sana Commerce

SEPTEMBER 13, 2023

An example of this in your business goals could be increasing conversion rates or improving customer service on your web store. You should ask yourself if what you want to achieve is worth working on and if it is in line with the vision and mission of your company. Is it worth doing?

Allocation 52

Allocation SWOT B2B Sales Customer Satisfaction 52

QuanticMind

JANUARY 10, 2020

On the other hand, if your business is B2B, your buyer may work in the marketing department of a company with at least 500 employees, be equally as likely to be male or female, and in their 40s or 50s. Once you have these basic demographics defined, consult publicly available data for how this maps to the various social media networks.

Social Media 52

Social Media Media Paid Social Agency Mobile Advertising 52

Hubspot

FEBRUARY 1, 2021

The people who came the year before may be your biggest supporters and are more likely to immediately purchase the tickets, even if you don't have all the details for the event hammered out quite yet. They can use outlets such as Medium , LinkedIn, and even their own company blog to write about their experience or expectations for the event.

Inbound Marketing 98

Inbound Marketing Tips Planning Paid Search Agency 98

Ledger Bennett

MARCH 6, 2019

Search vs. display network, Google vs. Bing, Facebook vs. LinkedIn, do we even run on Instagram? We have seen a lot of success working with LinkedIn’s targeting for ABM, CRM lists, and other advanced targeting. We mapped out successes of LinkedIn Lead Gen Forms in a former blog post. Other posts you may enjoy.

Lead Gen 45

Lead Gen Facebook Campaigns Paid Social Agency 45

Hubspot

MAY 25, 2016

Most marketers are presented with a chunk of their company’s marketing budget one day and told to “run some ads.” Don’t let the costs scare you, paid social advertising is incredibly measurable, and can produce real ROI. LinkedIn is an obvious choice for B2B companies due to its professional user base.

Paid Content 73

Paid Content Cost Per Click Social Media Top of Funnel 73

Directive Agency

MARCH 16, 2018

At Directive , a number of people have come to us and asked: “Hey, we have this *whitepaper/dataset/guide* and we’d love to promote it on LinkedIn. We’d love to do that for you and we can do it very well on LinkedIn — But what’s your business case for doing that?” LinkedIn ads. YouTube ads.

Funnel Advertising 40

Funnel Advertising Top of Funnel Sales Management Advertising Agencies 40

Directive Agency

APRIL 15, 2022

Too often, companies can get stuck in a sort of tunnel vision, focusing only on one digital marketing solution for their business, either SEO or PPC. Websites that focus on SEO can capture high-intent website traffic from individuals who are actively seeking a company’s products or services. Hold those horses!

Paid Content 52

Paid Content Work Management SEO Paid Search Agency 52

Litmus

NOVEMBER 27, 2019

Unlike a paid social media ad or SEM, your email subscribers have opted-in to your marketing. 60% of consumers subscribe to emails for promotional content, while only 20% prefer social media for promotions. 60% of consumers subscribe to emails for promotional content, while only 20% prefer social media for promotions.

Advertising Channels 93

Advertising Channels Email Marketing Budget Programs Marketing Budget 93

Hubspot

APRIL 23, 2020

We wanted to build content to support marketers planning their strategies for the upcoming year. We were curious about what kind of conversion rates this custom web experience could drive. We’re really excited about that conversion rate, but we’ve noticed that it doesn’t stay as high throughout each page of the web experience.

Acquisitions 94

Acquisitions Hubspot Lead Scoring Lead Ranking 94

Hubspot

AUGUST 2, 2018

Paid Social Advertising. population uses social media , but since social networks are all trying to monetize their audiences as much as possible, organic reach is at an all-time low. The quickest and most effective way to meet your audience where they spend most of their time is through social advertising.

Paid Content 101

Paid Content Advertisements Advertising Lead Scoring 101

BenchmarkONE

MAY 21, 2020

In this post, we’ll show you why investing in paid social media advertising can be the best way to skyrocket your email list growth. Then we’ll walk you through each step to help you launch your first high-converting paid lead generation campaign. Different visuals might work better on different social networks.

Paid Search Agency 77

Paid Search Agency Allocation Ads Buyer Personas 77

Huptech Web

MARCH 2, 2023

Social commerce allows businesses to showcase their products in a more visually appealing and interactive way, allowing customers to easily browse, select, and purchase items without leaving the social media platform. Similarly, LinkedIn is primarily a professional networking site and is less focused on consumer goods and services.

Paid Content 52

Paid Content eCommerce Social Media Paid Social Agency 52

Bluetext

FEBRUARY 10, 2021

public relations, email, organic search, organic social) is also an important part of GTM, paid media can both expand your brand’s current reach and reel in interested parties, and convert them into customers. . As a top digital marketing & design agency , we know that the funnel is everything when talking about paid media.

Paid Content 20

Paid Content Paid Search Agency Cost per Acquisition Marketing Analytics Tools 20