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Three Challenges in Marketing Financial Services to Millennials

SmartBug Media

Over the next decade, financial services marketing challenges will increase significantly. But millennials don’t have the greatest relationship with financial institutions. Consider these stats: 92 percent of millennials don’t trust financial institutions. What should your marketing team do?

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The Only Website Launch Checklist You’ll Ever Need

Marketing Insider Group

Choose a CMS system. You probably evaluated your content management system (CMS) during your current website analysis and goal setting steps. Before you move heavily into the website launch process, you should make a final decision on the website CMS system you’ll use. Check third-party integrations.

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Hosted Landing Pages vs. Embedded Forms

The Point

The most common reasons given for hosting landing pages as part of a company’s main Website are these: * It allows us to derive SEO benefit from site traffic to our main domain * We have more design flexibility if we’re building pages in our CMS * The Web team owns the site and doesn’t want us creating pages on our own. Sensitive Data.

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HubSpot Product Update Roundup—October 2023

SmartBug Media

See how we support Marketing Hub > October 2023 Options for Contacts to Download or Delete Their Data **available to CMS Hub Pro+ customers Learn More > HubSpot Update Details You can now add modules so contacts can request to download or delete their personal data stored by you in HubSpot.

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How To Integrate Intent Data Into Your Martech Stack

NetLine

Content Management System (CMS): A CMS empowers you to create and publish targeted content that aligns with the insights derived from intent data. By integrating intent data into your CMS, you can tailor your content to match the specific interests and needs of your audience. Treat your martech stack as an ongoing experiment.

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Does your company need a conversion optimization platform?

Martech

The digital experience is ranked as “critical” by nearly half (47%) of companies, while only a third (33%) said maximizing conversion on their websites was critical, a Decibel/Econsultancy survey found. Agrees that conversion optimization is an never-ending pursuit, and not a one-time event.

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What Is A/B Testing? Boost Your Website's Performance

RebelMouse

The goal of A/B testing is to identify which variation performs better in terms of user engagement, conversion rates, and improving your online presence. Utilizing an AI headline generator may help you during the brainstorming phase. Group A sees one version of a page, and group B sees another version.