The Point

JANUARY 19, 2021

“B2B lead conversion rates are hovering around 2%, meaning that 98% of traffic (paid and earned) isn’t converting. If your 2021 lead generation and content marketing plan/budget doesn’t include video, I’d advise getting creative about how to do this or risk being left out in the cold.” – Koka, VP Client Services.

Demand Generation Agencies 147

Demand Generation Agencies Demand Generation Demand Lead Ranking 147

The Point

AUGUST 27, 2019

You’ll generate a higher conversion rate compared to third-party forms, but you’re also more likely to capture a personal (vs. If your ad links to a custom landing page, make sure that page is fully responsive and that the form is easy to complete on a mobile device. business) email address. Audience Size.

Paid Content 241

Paid Content Advertising Agencies Linkedin Advertisements 241

The Point

SEPTEMBER 11, 2017

In addition to the potential for highly competitive metrics (click-through, conversion rates), advertising on LinkedIn offers another key advantage compared to SEM, namely the ability through audience definition to ensure that the only people who see your ad are those who meet a tightly defined target demographic.

Paid Search Agency 187

Paid Search Agency Linkedin Demand Generation Agencies Ads 187

The Point

JANUARY 21, 2020

Native landing pages, meanwhile, are more effective and generate higher conversion rates, because they’re typically designed solely with the specific campaign (and offer) in mind, minus any external links or other distractions from the main call to action.

Landing Pages 147

Landing Pages Industry CMS Marketing Automation Services Marketo 147

The Point

JULY 14, 2015

This is the point in the process – call it lead follow up – where a formal, systematic lead nurturing program can have the greatest impact on conversion rates. The best opportunity for converting raw inquiries to sales-ready status is at the very top of the funnel, immediately upon the prospect expressing interest.

Sales Qualified Leads 100

Sales Qualified Leads Marketing Qualified Leads Lead Ranking Top of Funnel 100

The Point

FEBRUARY 18, 2020

Lead to sale conversion rates? The most successful marketing automation deployments start with questions. What do we want this software to achieve? What are the metrics by which we will define success? Pipeline acceleration? Reduced sales cycle? Up-sell/cross-sell revenue? Customer retention?

Marketing Automation Services 147

Marketing Automation Services Marketing Management Marketing Automation Automation 147

The Point

DECEMBER 12, 2014

Similarly, my earlier blog post also suggested that external links (to the advertiser’s home page, for example) may lower conversion rates by providing an “escape route” that is contrary to the desired action, namely having the visitor complete a registration form. Whether they do or not, you won’t know for sure until you test.

Landing Pages 100

Landing Pages Lead Scoring Lead Ranking PPC 100

The Point

MARCH 25, 2016

An effective registration page, one that maximizes conversion rates, reinforces the value of the event – perhaps by providing additional, more detailed information like speaker bios or an agenda. Make sure your registration page closes the deal. To maximize attendance, remind, remind, and remind again.

Webinar Metrics 100

Webinar Metrics SEM Marketo Marketing Automation Services 100

The Point

SEPTEMBER 19, 2012

Calling prospects will almost always increase conversion rates; the only question is whether the increased return outweighs the cost of that manpower. This is an effective way to increase trial conversion rates yet stil avoid sending reps leads that don’t merit the effort.

Telemarketing 100

Telemarketing Marketing Automation Services Lead Nurturing Work Management 100

The Point

OCTOBER 1, 2021

In a recent LinkedIn poll , almost half of the respondents (46%) indicated they’d rather force prospects to enter business emails on forms, even if it resulted in higher abandonment rates. Should you allow prospects to enter a personal email address when they fill out lead gen forms? B2B marketers seem divided on the question.

Lead Gen 297

Lead Gen Lead Scoring Lead Ranking Sales Qualified Leads 297

The Point

OCTOBER 25, 2016

An effective lead response process at the very top of the lead funnel – a process that combines telemarketing AND automated email response – can improve conversion rates , and demand generation ROI, significantly. The result is gross inefficiency and a waste of demand generation dollars. Poor Messaging.

Buy 100

Buy Telemarketing Top of Funnel Demand Generation 100

The Point

AUGUST 16, 2016

We’ve seen a strong conversion rate on the campaign microsite and 23% of the contacts that have enrolled in the Brand Olympics community are new to Origami,” explained Davidson. Spear’s focus on quality design and user experience helped ensure this effort would drive the type of engagement and results we were looking for.”.

Microsite 100

Microsite Campaigns Demand Generation Agencies Brand Identity 100

The Point

JUNE 26, 2009

An average conversion rate for a B2B landing page, if you believe the people who claim to measure such things, is around 4 percent. Conversion rates for organic traffic to a corporate Website may be as high as 10 percent or more. But even at those lofty standards, fully 90 percent of Web [.].

DemandBase 100

DemandBase Landing Pages Leads Lead 100

The Point

NOVEMBER 22, 2016

But where lead nurturing often has the most impact – on conversion rates, funnel velocity, and demand generation ROI – isn’t mid-funnel, but rather immediately when a lead enters the system.

Lead Nurturing 100

Lead Nurturing Top of Funnel Sales Qualified Leads Lead Scoring 100

The Point

OCTOBER 7, 2014

However, it also drives much higher conversion rates (up to 7x, in our experience) compared to Twitter and Facebook. Twitter tends to generate the highest “click rate” of any social platform, but those clicks need to be evaluated with a critical eye, since Twitter counts favorites, re-tweets, image clicks, etc.

Paid Content 100

Paid Content PPC Twitter Linkedin 100

The Point

OCTOBER 11, 2012

More often, at least in B2B markets, a better strategy is to aim for positions #3-5, where the bid cost is much lower and yet the ad still appears on the first page of results and “above the fold.”.

Positioning 100

Positioning Paid Search Agency Cost Google 100

The Point

JANUARY 27, 2016

Email open rates increased more than 260 percent, click rates more than doubled, and the Lead to MQL conversion rate for online programs such as content syndication, banner ads, SEM, Webinars, etc. . • creating segmented nurturing tracks tailored to the client’s key buying personas. The results were dramatic.

Lead Nurturing 100

Lead Nurturing Lead Ranking Marketing Qualified Leads Sales Qualified Leads 100

The Point

OCTOBER 3, 2012

If contacts are presented with a pre-filled registration form containing their own contact data, it guarantees two things: 1) a higher conversion rate, and 2) that those same contacts will be more likely to correct any outdated information. Asking subscribers what information they want to receive.

InsideView 100

InsideView Zoominfo Content Landing Pages 100

The Point

AUGUST 4, 2009

Do a quick Web search on “lead nurturing” these days, and you’ll find plenty of high-level, strategic content on the “whys” – how nurturing can improve demand generation ROI, increase conversion rates, accelerate sales cycles, recycle long-discarded prospects, etc.

Lead Nurturing 100

Lead Nurturing Leads Lead Marketing Qualified Leads 100

The Point

SEPTEMBER 30, 2013

Pre-populating landing pages with information previously provided by the prospect, thereby increasing conversion rates and campaign performance. . • Tailoring email content automatically to demographic criteria like persona, industry, and company size, as well as where the prospect is in the sales cycle. •

Lead Nurturing 100

Lead Nurturing Demand Generation Agencies Marketing Automation Services Sales Qualified Leads 100

The Point

DECEMBER 16, 2013

Because when we design demand gen campaigns, we drive prospects to custom landing pages and campaign microsites that 1) are hosted separate from the main Website, and 2) are optimized for demand generation (that is, designed specifically to maximize conversion rates and form submissions.).

Demand Generation Agencies 100

Demand Generation Agencies B2B Sales Sales Leads Microsite 100

The Point

OCTOBER 30, 2013

It’s why click-to-lead conversion rates are never 100%, no matter how good your landing page. If you send the prospect directly to the content (say, a white paper) upon him or her clicking in the email, how confident can you be that the individual is expressing an active interest in your topic?

Lead Nurturing 100

Lead Nurturing Lead Scoring Lead Ranking Landing Pages 100

The Point

JUNE 28, 2011

Though it’s easier than ever to create a white paper image if only through a simple screen grab (I strongly recommend using Snag-It ) there are several simple ways to enhance that image, quick investments in time that can yield big dividends in conversion rates and cost per lead. Add a drop shadow. Add graphics to the cover.

Paper 100

Paper Creativity Landing Pages Cost per Lead 100

The Point

FEBRUARY 11, 2013

The funnels look different, conversion rates are different, the impact of marketing and sales on revenue is different. BC: We often work with companies where the sales department and the marketing department have very different data on the results of sales and marketing programs.

Marketing Automation Services 100

Marketing Automation Services Salesforce.com Campaigns Budget Programs 100

The Point

APRIL 4, 2024

It’s long been a truism in B2B marketing leads should receive follow-up communication immediately, and that speed of response is a critical factor for conversion rates. NetLine reports that the “consumption gap” – the time between when content is requested and when that same content is opened – increased YOY from 28.7 hours to 31.2.

Trends 299

Trends B2B Thought Leadership B2B Content 299

The Point

JANUARY 25, 2012

Every required field you add to your registration form lowers your conversion rate accordingly. If you have a robust, systematic lead nurturing program in place (of course you do) there’s no need to capture every morsel of information from the prospect at first touch. Don’t skimp on selling copy.

Landing Pages 100

Landing Pages PPC Paid Search Agency Tips 100

The Point

FEBRUARY 24, 2011

They claim that “contacting potential customers six times is the best way to maximize conversion rates without overtaxing staff resources.” Call me a data point of one, but the company that makes those phone calls to my desk is someone with whom I’d never want to do business. emphasis mine).

Leads360 100

Leads360 Sales Leads Telemarketing Leads 100

The Point

MARCH 16, 2010

Conversion rates, for example, the rate at which clicks convert to leads (and a key metric for B2B campaigns), can be improved significantly by reducing the number of irrelevant clicks.

PPC 100

PPC Keywords Campaigns SEM 100

The Point

DECEMBER 18, 2012

Registration forms can be specific to the document in question (increasing conversion rates) and they can also be short, because you’ll have other opportunities to market to that individual and collect additional information over time.

Lead Ranking 100

Lead Ranking Lead Generation Sales Qualified Leads Marketing Websites 100

The Point

FEBRUARY 11, 2014

In the process, we accelerate new leads, at a lower CPL, by engaging conversion-ready buyers before they’ve found your company (or your competitors). Captora utilizes your content across inbound marketing campaigns to improve conversion rates (and lowering CPL) across long-tail organic and paid search campaigns.

Paid Content 100

Paid Content Demand Generation Agencies Cost per Lead Lead Scoring 100

The Point

JANUARY 13, 2015

Here then is a list of the types of metrics one can use to measure email campaign success.

Lead Ranking 100

Lead Ranking Marketing Qualified Leads ROI Sales Qualified Leads 100

The Point

OCTOBER 15, 2019

If your organization is generating plenty of leads but those initial inquiries aren’t converting to sales qualified leads, meetings, or pipeline, a myriad of things could be at fault: 1) sales follow-up may be sub-standard in either cadence, frequency, or message. 2) lead nurturing.

Sales Qualified Leads 138

Sales Qualified Leads Work Management Marketing Management Account Based Marketing 138

The Point

SEPTEMBER 12, 2013

Secondary offers and extraneous links (including social links) distract the reader and reduce conversion rates. Don’t make your reader wade through a recitation of facts (“As an IT manager, you know that …”) It should be immediately clear to the reader what you’re asking him/her to do, what he or she will get, and why it’s important.

Email Campaigns 100

Email Campaigns Campaigns B2B Copywriting 100

The Point

SEPTEMBER 6, 2011

Another metric: prospects are responding to the initial nurturing stream at an astounding rate, helping to improve profiling and qualify raw inquiries.

Lead Nurturing 100

Lead Nurturing Lead Scoring Sales Qualified Leads Lead Ranking 100

The Point

NOVEMBER 5, 2009

It’s no secret that I am a fervent evangelist for marketing automation, and at our agency we see the real-life benefits every day in the form of clients generating higher conversion rates, more qualified leads, and shorter sales cycles.

Salesforce.com 100

Salesforce.com Eloqua Work Management Marketing Management 100

The Point

MAY 30, 2023

So it’s important to make sure the leads you have are converting at the highest possible rate. Moving the needle on conversion rates – especially early in the funnel – can have an exponential effect on pipeline. (As When’s the last time you took a hard look at your lead nurture program?

Marketing Budget Creation 147

Marketing Budget Creation Budget Programs Marketing Budget Paid Search Agency 147

The Point

DECEMBER 20, 2016

He’s also the acknowledged godfather of the SiriusDecisions Demand Waterfall ®, which makes him the person to blame every time your manager asks you about MQL conversion rates. HS) Why is it important for B2B companies to know their waterfall model and the conversion metrics between different stages? (TF)

Lead Ranking 0

Lead Ranking Demand Peer-to-peer Work Management 0