MKT1

JULY 13, 2023

I love seeing what’s possible when marketers think like product orgs and use the modern tools available to them to make high-value content. This newsletter began when I saw a web project shared on LinkedIn from early-stage startup, Anrok. B2B Marketing Strategy: 2-Hour Workshop next week on 7/19 from 9-11 AM PT.

CMS Development 52

CMS Development Top of Funnel Product Lead Ranking 52

Envy

JANUARY 17, 2022

When building a startup, most Founders work according to a mental check list. Startup founders love working their way down, across and back up the list, ticking off the successful achievements and adding more goals along the way. Your startup’s core values support the vision, shape the culture and reflect the attitude of the company.

Ad Building 118

Ad Building Startups Paid Search Agency B2B 118

SmartBug Media

JUNE 6, 2024

Over the years, HubSpot has utilized AI tools for marketing through smart content , facilitate lead scoring, and enhance data enrichment behind the scenes. This feature eliminates the need to switch between different tools, streamlining your content creation process and enhancing visual consistency across your marketing channels.

Marketing AI 59

Marketing AI Enterprise Management Tools Data Hygiene 59

MKT1

FEBRUARY 27, 2023

A great product, team, and market have become table stakes requirements for startups to succeed. With the proliferation of B2B startups and the lower barriers to building great products, marketing is now the differentiator. This is crucial because your startup simply can’t win without marketing advantages.

Marketing Analytics Tools 52

Marketing Analytics Tools Advertising Agencies Paid Search Agency Planning 52

MKT1

JUNE 5, 2023

Here’s the schedule: 2 Hour Workshop: How to hire your first few B2B marketers Jun 15, 9 - 11 AM PT $250. Apply on Maven - Max 25 Students 5 Week Course: Building B2B Marketing — for early-stage startup marketing leaders Oct 4 - Nov 3 on Wednesdays $2500. 20% off for paid newsletter subscribers. Register here.

Top of Funnel 64

Top of Funnel Marketing Funnels Lead Ranking Marketing Qualified Leads 64

MKT1

AUGUST 7, 2023

When I run through a bad demo request process (which is nearly every time I go through one), I find myself saying “Just take my money [startup] and stop wasting my time!” Workshop this week on web conversion (how timely!) Our agency helps startups with Demand Generation & RevOps to hit aggressive pipeline targets.

Buy 52

Buy Demand Generation Agencies Top of Funnel Product 52

Pam Didner

SEPTEMBER 8, 2021

She uses these two slides as a checklist to evaluate startups’ GTM (go-to-market) effectiveness. This assessment is one of the tools they utilize to help them decide which startups to invest in and how they can help startups create a solid marketing group.

Planning 121

Planning Marketing Analytics Tools Ad Building Work Management 121

Strategic-IC

FEBRUARY 20, 2024

And as Katrine says, it’s pretty common for companies that are no longer startups to find there’s an imbalance there: “We realized about 60% of our revenue came from just 1% of our clients.” The next thing we did was a positioning workshop,” says Katrine. “We The first thing we did was just take a look at the data.” Katrine continues.

Ideal Customer Profiles 62

Ideal Customer Profiles ABM Account Based Marketing Communities 62

Kapost

FEBRUARY 6, 2017

Like any marketing discipline, success from content comes from precisely crafted, repeatable processes. Why is that some content marketing strategies are more effective than others? Here are three tactics to make your content marketing strategy more cost-effective, impactful, and valuable to your readers.

Tactics 48

Tactics Marketing Management Content Marketing Planning 48

Pam Didner

JANUARY 5, 2020

The B2B Marketing Exchange is a great conference to attend if you want to better understand how intelligent marketing, sales, and content can come together to create unforgettable content for your company. At Unleash 2020 you will experience one of a kind coaching, workshops and career investment you can’t get anywhere else.

Conference 105

Conference Marketing AI Peer-to-peer B2B Marketing 105

ClearVoice

JANUARY 4, 2019

Content marketing, social media, productivity. Description: 45+ sessions and workshops with practical takeaways on the digital economy. The conference will cover email marketing, storytelling, and relationship building through your content. Great for: Business owners, startup founders, creative entrepreneurs, online marketers.

Conference 106

Conference Creativity Startups Network Marketing 106

Buffer

DECEMBER 3, 2020

You'll hear directly from Shakivla Todd , Marketing Associate at IFundWomen, and you'll learn: Community tactics to build closer, longer-lasting relationships with your customers How to learn from your community to inform your marketing strategy Where Shakivla finds inspiration for creating social media content for a small business audience?

Communities 83

Communities Social Media Paid Search Agency Work Management 83

Convince & Convert

SEPTEMBER 30, 2021

Contrast that with the messages delivered through social selling — messages dialed in for a specific audience through more personalized content. Comment and engage in content in a relatable way. Comment on and engage with content and conversations, even if it’s not directly related to your sales effort.

Peer-to-peer 197

Peer-to-peer Ideal Customer Profiles Lead Scoring Lead Ranking 197

Litmus

MARCH 13, 2023

Every podcast they were on, every blog post they’d publish, every webinar or free workshop they’d do—I’d show up and sit in the front seat and take copious notes. When I got burnt out as a content writer, I was at a bit of a loss. And by stalk, I mean sign up for their newsletter, read/watch/listen to any content they’re putting out.)

Communities 67

Communities VALS Copywriting eCommerce 67

ClearVoice

JUNE 18, 2020

To combat this concern, the Black Podcasting Awards (BPA) created a platform to celebrate great podcast content from minority podcasters. The Sound Up Program is a training program for current and aspiring podcasters by way of an intensive eight-week virtual workshop. The best part of this: It’s completely free.

Resources 99

Resources Business Work Management Startups 99

ConvertKit

JANUARY 22, 2021

Erin Flynn moves from workshops to a signature course. Here’s how content creators squeeze out plenty of juice without ruining the lemon. Haines purchased the domain, announced on Twitter that he’d launch within a month, and began his outline for the content. Jump ahead. Corey Haines and finding proof of concept.

Lead Ranking 112

Lead Ranking Co-Registration Course Pricing 112

ClearVoice

NOVEMBER 2, 2018

(And, in between the events you choose to attend, consider some of the best content marketing courses for professionals.). Best marketing and content marketing conferences through 2019. Great for: B2B marketers, content marketers at all levels, and content marketing vendors. Has your marketing team made plans yet?

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

Content Marketing Institute

NOVEMBER 14, 2017

Every piece of content I created scored more traffic. At that time, it was all about scale … creating content for everybody. About.com realized, like many others, that if your content is for everybody, it’s for nobody. If your #content is for everybody, it’s for nobody, says @JoePulizzi. That was John’s “ content tilt.”

Content 100

Content Differentiation Lead Scoring Lead Ranking 100

Hubspot

JUNE 10, 2020

In fact, you can attend SaaStr's event for free with a two-day digital pass to access select live content. Alternatively, you might purchase the VIP Startup Founders & Execs Pass, or the Investor Pass, for full access and opportunities for networking and mentorship. Venture Café. Their virtual conference didn't disappoint.

Conference 96

Conference Paid Search Agency Companies Peer-to-peer 96

ClearVoice

FEBRUARY 12, 2019

Many creatives love to work with startups, or at least in theory they do. Creatives who work with startups become jaded about this, and a lot burn out. But there may be a way to actually connect to a startup community wherein members have structure, funding, and a solid business plan. Give a free intro class/workshop.

Tactics 76

Tactics Advertising Agencies Burn Rate Paid Search Agency 76

Hubspot

MAY 26, 2020

At this point, video, blogging, and content marketing top the list of tactics brands are investing more heavily in. Based in the startup hub of Cambridge, Mass., Venture Cafe is a physical venue that hosts events to promote the local startup and innovation community. In 2020, the era of digital transformation is in full swing.

Service 101

Service Brand Identity Branding Budget Programs 101

Varicent

MARCH 26, 2020

Stop every automated message Sales sequences/cadences Email blasts Nurture programs Scheduled blogs Scheduled social posts Rewrite everything (net-new content is better) Everything is changing fast Get into the headspace for 6-weeks or 12-weeks from now Write everything as if you’re in Italy You don’t have time – do it now.

P2P 88

P2P Blast Campaigns Rules Top of Funnel 88

Webbiquity

SEPTEMBER 26, 2023

And there’s a busy calendar of business-related events year round, including one of the country’s largest Internet of Things (IoT) conferences, the longest-running Social Media Breakfast chapter, and the continually growing Twin Cities Startup Week , hosted by BETA.

Enterprise Management 62

Enterprise Management Marketing Management Advertising Agencies Paid Search Agency 62

nDash

AUGUST 6, 2019

We are in the midst of 2019, and a lot of great marketing and content creation conferences and workshops have already taken place. There will also be a variety of Masters training workshops you can sign up for. Some of the workshops include: Advanced SEO: Organic Traffic Optimization. Pro Link Building.

Advertising Agencies 45

Advertising Agencies Paid Search Agency Ad Exchange Conference 45

Adobe Experience Cloud Blog

FEBRUARY 25, 2019

From content creation to face-to-face events, you’ll learn the most effective and affordable ways to expand your audience and generate qualified customers for your small business. But it was also a highly entertaining piece of content that took the internet by storm. This entertaining form of video content works gangbusters.

Small Business Marketing 134

Small Business Marketing Paid Content Lead Generation Lead Scoring 134

Marketing 261

SEPTEMBER 19, 2017

You launch a great piece of content (or so you thought), and then… Crickets. If you’re creating content consistently, but failing to get the results you want, it may be time to reflect on your content marketing strategy. Before you start distributing anymore content, spend ample time on these questions: 1.

Peer-to-peer 54

Peer-to-peer Work Management Content Marketing Management 54

ClearVoice

JULY 26, 2023

But how can you make sure your startup is generating healthy adoption rates? One surefire way is through content marketing. Unique marketing challenges for AI and machine learning startups Amazon’s Alexa, Apple’s Siri, Microsoft’s Cortana, and Google Assistant are four of the most popular AI-powered applications in the world today.

Marketing AI 97

Marketing AI Startups Webinar Metrics Marketing & Strategy 97

accelerate agency

JUNE 30, 2021

With some fantastic content already out there, plus software solutions such as video chatting making it easier than ever to grow your own knowledge, some might judge conferences to be on the decline. Look at the needs of your own business and match these to the expected content of this season’s events. Why attend an SaaS conference?

Conference 52

Conference Enterprise Management Work Management Marketing Management 52

Sprout Social

APRIL 26, 2022

Looking for some must-follow B2B startup CEOs. Leadership content is an underestimated strategy for attracting talent,” Hannah tells us. How often will content need to be created and approved? Make content easy. The easier you can make the content sharing process, the better. Any recommendations?

Webinar Metrics 83

Webinar Metrics B2B Thought Leadership Ad Building Thought Leadership 83

Pam Didner

JANUARY 1, 2021

The content is based around TOPO’s new framework for revenue growth: Stabilize. Content will cover topics for sales, sales development, and marketing practitioners across all three days. At Unleash 2020 you will experience one of a kind coaching, workshops and career investment you can’t get anywhere else.

Conference 52

Conference B2B Marketing Marketing AI B2B Thought Leadership 52

Atomic Reach

JANUARY 3, 2019

This is where content marketing comes into play. Content Marketing allows brands to speak to you while coming across as authentic, empathetic, and dedicated to connecting with you. For the foreseeable future, content will remain as king. For the foreseeable future, content will remain as king. Through j effbullas.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Convince & Convert

MARCH 14, 2016

Set up a website or a blog, pour all your years of experience into a nice content guide, and start promoting it on social media and other marketing channels. Take Helen Sanders : she has 50,000+ email subscribers who get access to free content including healthy recipes, weight loss tips, and nutrition advice. Meh, you say.

Service 92

Service Advertising Agencies Webinar Metrics Startups 92

Unbounce

JUNE 24, 2020

Product Recommendation and Content Curation. Much of these efforts are powered by sophisticated algorithms that let them match the right products and content with the right customer. By presenting customers with content they’re more likely to watch first, Netflix reduces churn. Andrew Miller, Co-Founder, Workshop Digital.

Marketing AI 145

Marketing AI Enterprise Management Work Management Landing Pages 145

Content Marketing Institute

DECEMBER 21, 2018

If you’re looking for a holiday gift book to advance the recipient’s content marketing skills, I have good news. During 2018, authors and publishers created some of the most helpful and sophisticated content marketing books. Drivers of content marketing. In addition, some acclaimed authors returned with new books. Aha,” I said.

Work Management 89

Work Management Advertising Agencies Marketing Management Content Marketing 89

Outgrow

SEPTEMBER 12, 2022

If you are looking to spice up your content marketing strategy, you can simply provide some details about your business and industry, and generate great content ideas. This is a top-of-the-funnel strategy to help create demand for their offering by providing relevant and engaging content for their audience.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Outgrow 52

ClearVoice

OCTOBER 30, 2018

Other people miss the off-the-cuff collaboration and purpose-driven energy that a startup or studio-type office setting provides. galvanize | #freelance | #startups | #smallbusiness Click To Tweet. In San Francisco, the Roam house contains a breakfast room, a makers’ workshop space, and a conference space in the work area.

Small Business Marketing 51

Small Business Marketing Work Management Communities Enterprise Management 51

Envy

JULY 31, 2017

While many startups are often tempted by the quick wins, Aqua’s team was clearly looking for a long term marketing strategy and goals from the outset, focusing on market education and setting up well thought-out lead nurturing campaigns. PPC to amplify content marketing efforts. Step 3: Content and social media strategy.

Lead Ranking 85

Lead Ranking Marketing Qualified Leads MQL Case Study 85