Biznology

JULY 28, 2014

billion active users worldwide, and an increase of 92 percent when it comes to shared content since 2012. People like Facebook – a lot – but it seems that just as marketers think they have the social network all figured out, the rules change. Facebook reports 1.23

Twitter 80

Twitter Social Marketing Social Networks Viral Marketing 80

Biznology

OCTOBER 12, 2017

Mike invited me because of all the experience in B2B digital marketing I have accumulated at IBM , much of which we distilled into our book Outside-In Marketing: Using Big Data to Guide Your Content Marketi ng. In B2C marketing, this is done by hiring popular people to subtly endorse your product, primarily in social media.

Paid Search Agency 187

Paid Search Agency Work Management Marketing Management Advertising Agencies 187

Biznology

APRIL 29, 2019

IT decision-makers rely on social media more than we think they do, according to research from IDG. Since video plays such a big role in social media, using video more effectively than your competition can pay big dividends. IDG’s 2019 State of the CIO Report notes a “surge” of IT decision-makers into social networks this year.

Video Marketing 116

Video Marketing Social Media Youtube Social Networks 116

Biznology

JANUARY 26, 2015

If you’ve been online in the last few weeks, you probably heard that BlackBerry made a pretty silly mistake on Twitter. Through a lack of attention to detail, it became apparent that the company’s social media manager was using their competitors product. This is a well-observed social phenomenon known as the Streisand effect.

Social Media 80

Social Media Twitter Peer-to-peer Media 80

Biznology

OCTOBER 5, 2017

Here’s the deal: your inability to crack the social media code and get more likes, retweets, and shares may not be you. Instead, Avinash Kaushik , a well-known analytics guru and Digital Marketing Evangelist for Google , says it’s time to “ stop organic social media altogether.” Let’s break this down.

Social Media 150

Social Media Activities Organization Media 150

Biznology

MAY 8, 2014

We grow social networks expecting opportunities to create meaningful business relationships. Here’s a couple of creative ways to promote yourself and your content to users on Twitter and LinkedIn. B2B marketing and networking using Twitter and LinkedIn are different than traditional networking for a number of reasons.

Linkedin 80

Linkedin Twitter Promotion Creativity 80

Biznology

JUNE 16, 2021

It is exceedingly rare that a Chief Information Officer, Chief Technology Officer or Chief Risk Officer takes an active interest in the management of social media at their organization. It is, in fact, quite common that the CIO, CTO or CRO could not even name the company’s head of social media. As they say, ignorance is bliss!

Social Media 104

Social Media Media Advertising Agencies Work Management 104

Biznology

OCTOBER 25, 2021

Last week, a post from social media management platform Sprout Social made me stop dead in my scrolling tracks. Companies have been under-leveraging or flat-out ignoring the potential of social media data for years. In fact, they shouldn’t view it as social media data at all. Let me just say, it’s about time.

Social Media 104

Social Media Paid Social Agency Paid Search Agency Companies 104

Biznology

FEBRUARY 20, 2017

Ever since the days of MySpace , it became pretty clear that social media platforms have a bright future ahead. In other words, the social media world has expanded rapidly in the past few years. People are using it to post and share a variety of content. Social media trends. On social media, things work differently.

Enterprise Management 146

Enterprise Management Work Management Marketing Management Social Media 146

Biznology

MARCH 22, 2017

Social media gurus make social media management sound so darn difficult. Maybe it’s because they have social media management services to sell you, or they could be in the wrong business. Here’s what the gurus don’t want you to know: the toughest part about social media management is getting started. You’ve got this.

Social Media 138

Social Media Advertising Channels Media Work Management 138

Biznology

FEBRUARY 17, 2017

Not active on social media? While your business may be posting to social media and doing all the right things, you must regularly assess where you stand on your most important social channels. Or, you will struggle to consistently improve your social strategy. Note each social channel where you have a profile.

Social Media 144

Social Media Business Media Profiling 144

Biznology

AUGUST 18, 2015

If you haven’t read them yet, be sure to check out Social media content discovery and curation for the win , Your social media marketing automation solution , My online influencer research and engagement process , and Tools I use to amplify social campaigns. Here’s what I get at $17.97/month

Marketing Automation Services 80

Marketing Automation Services Twitter Tools Work Management 80

Biznology

APRIL 24, 2017

Organic vs paid social media. Social media is the most genuine form of marketing. Organic social media posts come from you and go directly to your page or your company’s page. Here are 30 fascinating facts about organic vs paid social media: 100% of the Top 100 Global Brands have run YouTube ads in the past year.

Paid Social Agency 130

Paid Social Agency Social Media Organization Media 130

Biznology

DECEMBER 12, 2017

After writing Blog2Social Removes All Social Sharing Pain and Blog2Social Makes Bloggers a Marketing One-Man Band quite a long time ago I have discovered quite a lot of little things that have made me love Blog2Social more–and one thing that still seriously haunts me to this day (hey Adenion , help a Bruder out). In Conclusion.

Social Media 146

Social Media Media Blogger Twitter 146

Biznology

JANUARY 8, 2013

Twitter Keyword and Hashtag Auto-Follow. I have done it on auto-pilot before, but that just ended up being madness, resulting in being lured into following SPAM Twitter profiles because they’re getting better and better at dropping high-value keywords and hashtags into their tweets. Twitter is funny.

Twitter 80

Twitter Tools CAN-SPAM Phishing 80

Biznology

AUGUST 25, 2015

I suggested that nobody offered a web service that allowed Twitter marketers to simply and easily follow other Twitter accounts based not on keywords or hashtags or location or popularity but based simply on Twitter handles. Twitter has some very strict terms of service (ToS), most of which prevent any automatic follow/unfollow.

Twitter 80

Twitter Tools Work Management Ideal Customer Profiles 80

Biznology

APRIL 19, 2013

We’ve got to come up with a better name for social media. And that is overwhelmingly what social media should mean to many people. And that can make talking about social media to C-level executives a challenge. And that can make talking about social media to C-level executives a challenge. Here are a few examples.

Social Media 80

Social Media Social Marketing Content Marketing Media 80

Biznology

MARCH 27, 2017

Welcome to the next post in a series celebrating leaders in social media strategy. With a background in communications and public relations, Sarah has been at QuintilesIMS for almost three years now in several roles touching social media. This includes our company public websites, intranet, SEO, social media, and more.

Social Media 80

Social Media Media Marketing & Strategy Public Relations 80

Biznology

JUNE 7, 2017

When creating content for your blog, social media profiles, email subscribers, and other purposes, you don’t want to irritate your readers. Unfortunately, some types of content can send readers running in the other direction, especially if you haven’t yet earned their loyalty. Insensitive Content.

Content 144

Content Transparency Custom Publishing Statistics 144

Biznology

MARCH 23, 2017

Our world has never been so divided by politics, with social media as a major catalyst for extreme opinions and reactions. Brands are being pulled into battles on what they stand for, willingly and unwillingly, on both social and traditional media. Facebook , Twitter , etc.). Like this post? Sign up for our emails here.

Social Media 152

Social Media Lead Scoring Lead Ranking Brand Identity 152

Biznology

APRIL 25, 2013

With the growing popularity of Twitter Vine, small businesses should take advantage of this great marketing app. Twitter Vine is an application that allows Twitter users to create and post six-second looping videos. So how can small business owners make the most of this trending social media app? Setting up Twitter Vine.

Small Business Marketing 80

Small Business Marketing Twitter Business Work Management 80

Biznology

JANUARY 17, 2017

How has your education and career brought you to where you are now, a leader in social media strategy? I am the Director of Social Media for the Harvard Business School Office of Alumni Relations. It was in the graduate school office at Tufts that I started working in social media. Next I launched a blog.

Social Media 80

Social Media Media Curation Education 80

Biznology

JUNE 8, 2017

Those who have read our book Outside-In Marketing: Using Big Data to Guide Your Content Marketing know we approach the problem of content marketing head on. Here is my definition of the problem of content marketing: Systematically overwhelming your audience by pushing brand messages on them faster than they are willing to keep up.

Lead Scoring 165

Lead Scoring Lead Ranking Brand Identity Branding 165

Biznology

APRIL 26, 2016

Creating real buzz, at least on Twitter, and in the Blogosphere, doesn’t rely as much about all those things, such as Followers, like SEO-focused social media marketing does. Twitter : @chrisabraham : 51.5k Share on Twitter. Share Photo on Twitter. Share Video on Twitter. Share Video on Twitter.

Campaigns 80

Campaigns Ideal Customer Profiles PageRank Outreach 80

Biznology

APRIL 3, 2015

Social media is often hailed as the end-all and be-all for businesses that are trying to interact with consumers on a personal level. It’s true that social media has broken down some of the traditional barriers that exist between businesses and their customer bases but that does not mean that all social media content is created equal.

Effectiveness 80

Effectiveness Marketing & Strategy Social Networks Social Media 80

Biznology

AUGUST 4, 2015

Even of you have enough money to hire an entire social media symphony as well as a social media monitoring and response task force, there are too many hours in a day and, according to some, the sweet spots aren’t even during the work day anymore. So, social media automation is key. And the scientists over at Buffer concur.

Work Management 80

Work Management Social Media Marketing Management Marketing Automation Services 80

Biznology

AUGUST 31, 2012

I read an article today that sums up so much of what passes for social media marketing. In that article, Patricio Robles wondered if your Twitter followers are silent or fake. As I read it, it started to make me wonder why we all want Twitter followers. Search engines started to use social activity as a sign of content quality.

Twitter 80

Twitter Ethics Broadcasting Social Media 80

Biznology

JUNE 30, 2015

I am surprised how much of a one-man band I have become through social media thanks to a little help from my friends. Here are the top social media applications I use in order to help lead my clients and my own brand through all the background noise and into the spotlight. That is where SOCi comes in.

Tools 80

Tools Campaigns Ideal Customer Profiles Enterprise Management 80

Biznology

JUNE 4, 2015

Facebook, Twitter, LinkedIn, YouTube, Instagram… the list of today’s social media platforms is alarmingly long. It is nearly impossible to effectively use every social media platform to promote your business. The key to a successful social media presence is a narrow focus that effectively engages your business’s audience.

Social Media 80

Social Media Media Youtube Linkedin 80

Biznology

SEPTEMBER 21, 2016

Last month, I launched a new series here on Biznology , interviewing leaders in social media strategy. This month we speak with Tory Starr , Director of Social Media at WGBH. Very cool work history for this young woman who is now Director of Social Media for WGBH! Let’s get to the interview, shall we? INSPIRATION. Welcome Tory!

Social Media 80

Social Media Media Marketing & Strategy Storytelling 80

Biznology

FEBRUARY 11, 2016

And I noticed that while there are social media profiles for other local 9Round gyms , the new Penrose location has yet to embrace social media. It occurred to me that both 9Round and all their franchisees are 100% percent responsible for all their social, including creating their social media profiles. You know what?

Social Media 80

Social Media Work Management Marketing Management Media 80

Biznology

JULY 25, 2017

Control how your posts, articles, and social shares render the way you want them to; and, then, after the edits, you have the power to “resubmit” your new title, description, and featured image so that anyone who shares your content from them on will be able to see that rendering the way you want to. Use it early and often.

Facebook 175

Facebook Tools Content Marketing Content 175

Biznology

DECEMBER 21, 2016

Are you getting the most out of social media? We’ll safely assume that you and your business are using social media. You probably have Facebook , Twitter , Instagram , and Google Plus accounts. Maybe you post content daily to all of your accounts. Develop specific content for each platform. Use graphics.

Social Media 80

Social Media Media Promotion Click Rate 80

Biznology

JUNE 23, 2015

Twitter and Google have made amends. Before then, Google built its real-time-web on the immediacy of Twitter, drinking deeply from the nowness of its river of news. It indexed at the speed of light, real time, and delivered news at it happened thanks to its direct access to Twitter’s source. And not only Twitter, either.

Google 80

Google Marketing Analytics Tools Adwords Social Media 80

Biznology

OCTOBER 7, 2014

Last week I wrote 5 compelling social apps , an article that apparently hit a nerve. HootSuite is a combination of a number of useful social media management tools, including social media marketing automation, cross-posting toolks, social media response and tracking, and collaboration. We all use HootSuite , or have.

Marketing Automation Services 80

Marketing Automation Services Automation Tools Marketing Management 80

Biznology

MAY 10, 2017

You must have a strong social media marketing and content marketing plan already in place. Since influencer marketing campaigns usually have a social media component, it’s not advantageous to have one without the other. You may not have heard of her, but social media experts pay attention to what she says.

Budget Programs 198

Budget Programs Planning Work Management Paid Search Agency 198

Biznology

MAY 19, 2015

Site Optimization : This includes copy rewriting, internal linking, keyword research, Google Analytics/ and Google/Bing Webmaster Tools integration, integration of Sitemaps, structured data, title and description rewriting and organization, image ALT tag development, site submission, and content recommendation development strategies, etc.

Youtube 80

Youtube Digg Social Media Advertising Mediums 80