Zoominfo

OCTOBER 5, 2021

Scenario Social media channels can create brand awareness and build a community of followers and advocates for your company. Experiment with content and messaging to identify what resonates with your audience in order to build winning approaches.

Content 100

Content Social Networks Email Campaigns Communities 100

Zoominfo

JANUARY 15, 2019

This year, the ZoomInfo team published nearly 250 blog posts related to sales, marketing, recruiting, and business growth. It is our hope that our content helped spark your creativity, allowed you to discover something new, or made your life as a sales professional easier in some way. So, allow us to indulge. Let’s get started!

Peer-to-peer 185

Peer-to-peer Cold Calling Zoominfo B2B Sales 185

Zoominfo

OCTOBER 13, 2020

As these social networks have risen, a graveyard of failed businesses trailed behind them, Friendster, MySpace, Vine, and so many more. The most important question for businesses that incorporate social media — albeit the natural rise and fall of a particular platform’s dominance is: Does social media really improve the bottom line?

Social Media 162

Social Media Generation Media Peer-to-peer 162

Zoominfo

JULY 1, 2018

We know B2B decision makers are using social media to inform their buying decisions. In fact, a recent study suggests that 91% of B2B buyers are active and involved in social media, while 75% are significantly influenced by social content when forming their buying decisions ( source ). Be authentic and offer value.

Enterprise Management 190

Enterprise Management Tips Budget Programs Work Management 190

Zoominfo

MARCH 3, 2019

ZoomInfo What kind of marketers would we be if we didn’t include ZoomInfo on this list? If you’re not familiar, ZoomInfo is a leading business database made up of more than seven million contact profiles and more than 18 million company profiles. Reddit Reddit is more than just a niche social networking website.

B2B Sales 100

B2B Sales Research Paid Search Agency Tools 100

Zoominfo

MARCH 20, 2018

It’s 2018– by now, social media has infiltrated every aspect of our lives; whether we’re documenting our commute via Facebook live, sharing our latest culinary find with our Instagram followers or simply keeping up with the latest headlines on Twitter, there is hardly a time when we aren’t connected to a social platform – even at work.

Social Media 164

Social Media Media Zoominfo Guidelines 164

Zoominfo

OCTOBER 16, 2018

Reddit —the self-proclaimed front page of the internet—is a social networking site with more than 330 million monthly active users. Reddit is more than just a social networking site. Anonymity: Unlike most social media sites, users tend to stay anonymous on Reddit. Keep this in mind when posting or commenting.

Research 159

Research Peer-to-peer Marketing Automation Services Zoominfo 159

Zoominfo

OCTOBER 13, 2020

As these social networks have risen, a graveyard of failed businesses trailed behind them, Friendster, MySpace, Vine, and so many more. The most important question for businesses that incorporate social media — albeit the natural rise and fall of a particular platform’s dominance is: Does social media really improve the bottom line?

Social Media 130

Social Media Generation Media Peer-to-peer 130

Zoominfo

FEBRUARY 19, 2018

Marketers spend an average of 4-6 hours a week on social media ( source ). 61% of US marketers use social media for lead generation ( source ). B2B Social Selling with Twitter. 74% of B2B marketing companies use Twitter to distribute content ( source ). B2B Social Selling with LinkedIn.

Statistics 184

Statistics Peer-to-peer Cold Calling Zoominfo 184

Zoominfo

OCTOBER 31, 2018

These industry experts and thought leaders often have large, active social networks and are recognizable to a specific audience. Improve content quality. If your organization still relies on directly promotional content, you aren’t going to see the results you are looking for. Expand your reach. The solution?

Word of Mouth 153

Word of Mouth Peer-to-peer Zoominfo Paid Search Agency 153

Zoominfo

JUNE 6, 2022

It defines the real experience of working for your company and articulates the shared expectations between employer and employee,” says Valerie Katz, director of employer brand and employee experience at ZoomInfo. Develop a Content Strategy to Promote Your Employer Brand Content is king for recruiting.

Ad Building 130

Ad Building Brand Identity Branding Multi-Channel 130

Customer Experience Matrix

DECEMBER 13, 2020

Amazon seems unstoppable but it faces increasing competition from social networks, streaming TV, and every other digital channel that can let viewers make purchases related to what they’re watching. Intent data has been a particular focus with recent announcements from TechTarget , ZoomInfo , Spiceworks Ziff Davis , and Zeta Global.

Marketing AI 367

Marketing AI Privacy Peer-to-peer Amazon 367

Zoominfo

FEBRUARY 7, 2018

Earlier this year, the ‘original’ social network made headlines with the announcement of their updated News Feed algorithm. Facebook’s new algorithm prioritizes content that sparks conversations and meaningful interactions between Facebook users. 2. Encourage interaction with your content.

B2B Marketing 180

B2B Marketing Marketing & Strategy Marketing Strategy B2B 180

Zoominfo

APRIL 21, 2019

Let’s look at the three primary developments that have changed the way recruiters’ source candidates: Social media sourcing: Social media platforms have only been around since the early 2000s, but they’ve only recently transformed the way recruiters find candidates. 73% of companies successfully hired a candidate with social media.

Zoominfo 162

Zoominfo Social Networks Case Studies Keywords 162

Zoominfo

JUNE 4, 2018

Think about it this way: You may have thousands of Twitter followers but if only one of them engages with your social content regularly, what is your following really worth? On the other hand, you may have a small but dedicated following on LinkedIn– and your social posts often lead to big sales. Unique users. Bounce rate.

Work Management 234

Work Management Marketing Management B2B Thought Leadership Eye-Tracking 234

Zoominfo

JULY 18, 2022

Social selling is a sales technique that leverages social networking services to identify prospects, build relationships, and close more deals. B2B buyers consume an average of 13 pieces of content before choosing a vendor with 53% of that content found on social media. Share more content?

Tools 100

Tools Work Management Marketing Management Cross-Selling 100

Zoominfo

DECEMBER 5, 2018

Reddit, a popular social networking site and forum, has over 300 million users, 140,000 active communities, and boasts over 14 million monthly pageviews ( source ). Meaning, the top post is the first thing a person sees when they visit the page—and the top post is also likely to garner the most social engagement.

B2B 157

B2B Zoominfo Communities User-Generated Content 157

Zoominfo

JANUARY 12, 2021

Social media has quickly become an integral part of any B2B marketing strategy, and when it comes to your go-to-market (GTM) plan, you’re missing a crucial part of the puzzle without it. So how should you go about creating a social strategy that aligns with everything else you have going on? Increased Brand Exposure.

Social Media 200

Social Media Marketing Analytics Tools Marketing & Strategy Marketing Strategy 200

Rev

SEPTEMBER 27, 2023

Video conferencing, chat and messaging apps, and enterprise social networks are all examples of communication and collaboration tools used by successful sales teams. 3 ZoomInfo ZoomInfo is a powerful sales prospecting tool that gives you access to the contact data of professionals working at companies worldwide.

Enterprise Management 78

Enterprise Management Work Management Marketing Management Budget Programs 78

Zoominfo

OCTOBER 16, 2018

Reddit —the self-proclaimed front page of the internet—is a social networking site with more than 330 million monthly active users. Reddit is more than just a social networking site. Anonymity: Unlike most social media sites, users tend to stay anonymous on Reddit. Keep this in mind when posting or commenting.

Research 100

Research Peer-to-peer Marketing Automation Services User-Generated Content 100

Zoominfo

JUNE 11, 2019

Think about it this way: You may have thousands of Twitter followers but if only one of them engages with your social content regularly, what is your following really worth? On the other hand, you may have a small but dedicated following on LinkedIn– and your social posts often lead to big sales.

Work Management 100

Work Management Marketing Management Eye-Tracking B2B Thought Leadership 100

Zoominfo

JANUARY 12, 2021

Traditional marketing content is still important, but when it comes to things like promotion, product pushes or industry news, social network sites are the place to be (because it’s where your potential customers are). Here are a few ways that social media contributes to your go-to-market plan.

Social Media 100

Social Media Marketing Analytics Tools Marketing & Strategy Marketing Strategy 100

SalesIntel

FEBRUARY 15, 2024

According to 89% of top-performing salespeople, social networking sites like LinkedIn are critical for closing deals. Use Internal Resources for LinkedIn Prospecting and Content Creation The consideration that marketing and sales are two separate teams with two different goals is over. Read More – Zoominfo Alternatives 5.

Sales Management 52

Sales Management Linkedin Ideal Customer Profiles Top of Funnel 52

SalesIntel

FEBRUARY 19, 2024

Both teams can collaborate to create a content marketing strategy. Such inputs can help the marketing team to produce content around those challenges to create more engagement. Read Now – Alternatives to Zoominfo 4. The key is building a steady stream of value-add content to keep them interested and engaged.

Sales Management 95

Sales Management B2B Sales Top of Funnel Marketing & Strategy 95

Albacross

MARCH 19, 2019

Your blog postings should be informative and educational providing content that your readers can relate with. Social Networking. Conventions, conferences, and meetups have been virtually replaced by social networking. List building and networking have never been so easy.

Lead Generation 58

Lead Generation Lead Ranking Sales Qualified Leads Lead Scoring 58

Webbiquity

FEBRUARY 14, 2010

You can link to other blog posts, published articles, white papers or other informational content your company has produced about the topic. For example, Tim Young the relief pitcher for the Expos and Red Sox has a Wikipedia page, but Tim Young , CEO of on-demand social networking platform Socialcast doesn’t.

Work Management 100

Work Management Jigsaw Wikipedia Digg 100

Zoominfo

OCTOBER 20, 2021

Social media sourcing Social media platforms have transformed the way recruiters find candidates. Check out these statistics ( source ): 4 million job seekers have used social networks to find a job. 73% of companies successfully hired a candidate with social media.

Social Networks 100

Social Networks Case Studies Keywords Social Media 100

DealSignal

SEPTEMBER 5, 2023

B2B Data platforms, like Zoominfo, DealSignal, and LeadIQ are essential for finding new leads, converting prospects, and building pipelines. Helping you make an informed decision for your sales and marketing efforts. Keep reading to discover why selecting DealSignal vs LeadIQ is advantageous for your business needs. Transparent Pricing.

B2B Sales 52

B2B Sales Ideal Customer Profiles Generation B2B 52

Biznology

JANUARY 23, 2013

Business lists can be divided into four general types: Compiled files assembled from directories, the Internet, or other public and private sources, by such suppliers as D&B, InfoGroup, Data.com, NetProspex and ZoomInfo. The B2B list industry has changed considerably in the last decade, with the proliferation of social networks.

Acquisitions 80

Acquisitions B2B Marketing Salesforce.com Work Management 80

SalesIntel

FEBRUARY 19, 2024

Both teams can collaborate to create a content marketing strategy. Such inputs can help the marketing team to produce content around those challenges to create more engagement. Read Now – Alternatives to Zoominfo 4. The key is building a steady stream of value-add content to keep them interested and engaged.

Sales Management 52

Sales Management B2B Sales Top of Funnel Marketing & Strategy 52

Valasys

DECEMBER 16, 2019

According to ZoomInfo, 39% of marketers stated that they have been using Facebook to converse with their audiences. billion monthly active users as of the third quarter of 2019 & has emerged as the biggest social network worldwide. Moreover, 91% of B2B SaaS marketers prefer Facebook Ads over LinkedIn (Source: Statista).

Paid Search Agency 59

Paid Search Agency Facebook Ads B2B 59

Zoominfo

AUGUST 8, 2019

Tap into your social networks. To put it simply, if your organization isn’t already using social media for lead generation purposes, you’re missing out. According to one recent report, revenue increased for 24% of businesses when they utilized social media for lead generation ( source ). Utilize personal networks.

High Quality Lead 100

High Quality Lead Leads Lead Marketing Qualified Leads 100

Zoominfo

NOVEMBER 8, 2021

It can take anywhere between one to two years to penetrate a new market, and then you have to show consistent growth,” says Amir Biran, senior director of sales at ZoomInfo. Pay attention to those who attend webinars , download content, and request demos. ZoomInfo MarketingOS Finally, ABM with data you can trust.

Marketing Budget 130

Marketing Budget Marketing & Strategy Marketing Strategy Webinar Metrics 130

Adobe Experience Cloud Blog

DECEMBER 6, 2009

Schwartz shared with us his secrets to the blog’s success, some forecasts of where social selling is going and why it is important for Follow the Lead to serve as a news-and-information hub for the sales industry. ZoomInfo has created an industry-recognized sales and marketing blog that has become quite popular very quickly.

Business Blogging 48

Business Blogging Zoominfo B to B Enterprise Management 48

Zoominfo

FEBRUARY 12, 2021

In today’s post we’re diving into what social selling is, why it’s important to B2B sellers, and how to use it in your sales strategies. What is B2B Social Selling? B2B social selling is the process where salespeople use social media to connect with prospects. Create your own content.

B2B 263

B2B Peer-to-peer Zoominfo Top of Funnel 263

Online Marketing Institute

MARCH 13, 2011

Ramos also notes that competition with other startups in the field is fierce withother start-ups, including Zoominfo , Leadlander , and Hubspot , is fierce. Internet Marketing Knowledge Mgmt Leadership-Mgmt Marketing Mobile Technology Online Communities Pages Project Mgmt-ROI Sales and Selling Social CRM Social Networking Web 2.0

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

WebMarketCentral

MARCH 10, 2009

In "The 4 C's of Social Media," I noted that coming up with a concise definition of social media , like defining "art," is challenging. Describing it through the four C's—content, context, connections and conversation—was one approach. 8 LinkedIn 14 11,246,726 +137.4% 8 Plaxo 1,440 2,629,043 +144.7%

Social Media 20

Social Media PageRank Digg Wikipedia 20