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Search Engine Marketing (SEM) Best Practices

Webbiquity

Search engine marketing (SEM) can be a powerful lead generation source, or a complete waste of money. B2B marketers often get less from their SEM programs than possible by overlooking basic but critical steps. Here are some best practices to optimize your results from SEM campaigns: 1.

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The SEM Guide to Researching and Selecting Keywords

Spiralytics

People are searching the internet by the second. Statistics say that Google alone processes about 3.5 billion searches every day. For searchers, their ability to identify the relevant keywords makes it possible to find the content that they need fast.

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14 Fortuitous SEO and SEM Stats and Facts

Webbiquity

Search remains the cornerstone of digital and content marketing efforts. The average B2B website gets 40% or more of all visits from organic search, and 81% of B2B purchase cycles start with a web search. Of course, search, like all other digital marketing tactics, continues to evolve. Speed thrills.

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Survey: Content Marketing Tops List of Marketing Priorities in 2018

KoMarketing Associates

As marketers look toward their primary goals for the remainder of the new year, research shows that content marketing remains at the top of the list. Recently, SmallBizTrends conducted a survey to gauge what objectives marketers are focused on in 2018. Content Marketers Continue to Face Challenges.

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Five SEM Highlights of 2018

QuanticMind

Without a doubt, 2018 has been quite a year for PPC advertisers and the SEM industry as a whole. Or that voice capabilities are well on their way to becoming a mainstay of paid search. And a new way of doing things doesn’t necessarily mean a worse way of doing things — especially for a rapidly evolving SEM industry.

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Using Bing as an Alternative SEM Tool

The Lead Agency

While there’s no disputing that Google is the dominant search engine, there are definite advantages for digital marketers using Bing alongside, if not instead of, the search engine giant. A lot of advertisers overlook Bing as it just doesn’t have the scale of Google; however global statistics are slightly skewed.

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Why we care about search marketing

Martech

For marketers, Google’s ubiquity, along with other search engines like Microsoft Bing — and the overall importance of search in general — means that in order to compete for clicks that convert to dollars, a solid search strategy is a must. Table of contents What is search marketing?