Buzz Marketing for Technology
OCTOBER 18, 2013
By providing personalized, relevant and unique content in line with consumers’ likes and dislikes, purchase behaviors and demographic profiles, they’ll increase eyeballs to their online or mobile sites, boost traffic and, most important, drive short-term and long-term sales. Be relevant, unique and indispensable.
Buzz Marketing for Technology
JANUARY 23, 2013
Posted in Advertising Applications Branding Content Marketing Customer Experience Facebook Inbound Marketing Listening Personalization Social Media. Unless the new friend has great content to go back to, there’s not much of a reason to go directly to their page very often, if at all. Stagnant page content.
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Buzz Marketing for Technology
SEPTEMBER 26, 2012
Unless the new friend has great content to go back to, there’s not much of a reason to go directly to their page very often, if at all. A successful Facebook page must have concise, engaging text that’s relevant to both the brand and the fans’ interests. Test: Copy length and content; image quality and subject matter.
Buzz Marketing for Technology
NOVEMBER 7, 2012
Through an iterative process of testing and personalization, your online visitors will begin to unknowingly select the best-performing content for your site. And the weaker content should become extinct with all the other not-so-great content choices that have cycled through your site.
Buzz Marketing for Technology
MAY 15, 2013
All this pertinent info helps define what the “best content” is for each specific viewer. Segmentation sifts through the data to find discrete groups of people with similar traits and/or interests, who can then be targeted and tested with relevant content based on site activity. More Traffic? Or More Conversions?
Buzz Marketing for Technology
OCTOBER 30, 2008
times per minute for 43 minutes – to make it more relevant to end users – making it more branded content. Russ – there is user generated content which we love to fuel but there is “Content Generated Share of Voice†– if you get a 1/2 Billion hits on a viral video – what can you do to get that to spread?
Buzz Marketing for Technology
JUNE 27, 2008
It took me some time to realize that it is more effective to have on one section RSS feeds from one topic, together with the relevant bookmarks and widgets, rather than having all RSS feed, all bookmarks and all widgets on separate sections. Interactive Instructional Content for Engineers. FEEDJIT Live Traffic Map. eLearning 2.0
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