• MADISONLOGIC B2B WHITE PAPERS  |  SATURDAY, OCTOBER 18, 2014
    [Content, Relevance] Closing the Loop on Social Leads
    monitor conversations and create content that relates to the discussions you find, you’ll not only reap the. advantages from your evergreen content. Filter through the masses of content by setting up keyword searches for your brand, your main. more extensive pieces of content like eBooks, webinars or how to video series.
  • KOMARKETING ASSOCIATES  |  THURSDAY, OCTOBER 16, 2014
    [Content, Relevance] SMX East 2014: Key Takeaways & Statistics from the Show
    was fortunate enough to speak on two panels, Competitive Research for SEO , and what may be my favorite SMX session, SMX Takeaways. Utilize Interactive Content. There were a few prevalent content themes throughout the show but one of my favorites came from Scott Brinker , President and CTO, Ion Interactive. Brand is Everything.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 15, 2014
    [Content, Relevance] Want to Increase Your Blog's Conversion Rates by 87%? Try Focusing on Keywords
    Basically, it means optimizing our "old" blog content to generate more traffic and leads. I''ve already written about why marketers need to stop neglecting their old content. What we realized was, while we were using relevancy to inform our offer/CTA choices, it was still mostly a guessing game. If so, same question as above.
  • ENGAGE  |  WEDNESDAY, OCTOBER 15, 2014
    [Content, Relevance] How Infrastructure and Speed Is Affecting Your Content Distribution
    'Real-time content success starts long before the heat of the moment. Successful real-time content distribution strategies are built around broader goals of serving and growing audiences. The real-time content mindset. Relevance has a short shelf life. formula for developing real-time content infrastructure.
  • ENGAGE  |  WEDNESDAY, OCTOBER 15, 2014
    [Content, Relevance] How to Create Real-Time Content with Long-Term Value
    'Real-time content success starts long before the heat of the moment. Successful real-time content distribution strategies are built around broader goals of serving and growing audiences. The real-time content mindset. Relevance has a short shelf life. formula for developing real-time content infrastructure.
  • ENGAGE  |  WEDNESDAY, OCTOBER 15, 2014
    [Content, Relevance] It Takes a Village (and a Strategy) to Raise an Audience
    'Speed is critical in today''s new world of media to ensure consumers are receiving content in real time. And brands are utilizing technology to create an infrastructure that effectively distributes that content. Our strategy for real-time content distribution is built around broader goals of serving and growing audiences.
  • FATHOM  |  TUESDAY, OCTOBER 14, 2014
    [Content, Relevance] Marketing Automation Tips for Manufacturers
    Advantages of Marketing Automation in Manufacturing include: Improved engagement through consistent and relevant follow up. Functionality: Make a list of features you will require for your solution (email templates, lead scoring, SEO tools, etc.). Ensure you are you offering content for all personas and stages of the buying cycle.
  • FATHOM  |  TUESDAY, OCTOBER 14, 2014
    [Content, Relevance] Marketing Automation Tips for Manufacturers
    Advantages of Marketing Automation in Manufacturing include: Improved engagement through consistent and relevant follow up. Functionality: Make a list of features you will require for your solution (email templates, lead scoring, SEO tools, etc.). Ensure you are you offering content for all personas and stages of the buying cycle.
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 14, 2014
    [Content, Relevance] Key Takeaways from MarketingProfs’ #ContentBootCamp
    'Last week, I had the pleasure of attending MarketingProfs’ Content Creation Boot Camp, a pre-conference workshop kicking off the 2014 B2B Marketing Forum. But he did offer up an afternoon of discourse about some of the biggest challenges content marketers face today – and offered tips and suggestions of how to overcome them. Timely.
  • HUBSPOT  |  SUNDAY, OCTOBER 12, 2014
    [Content, Relevance] Blogging Metrics: What to Measure, How to Measure It, and How Often
    But in order to ensure both, you also need people to find and engage with your content. This drives marketing action for creating more of the right content for the right people. While it’s true that social shares don’t pay the bills, they are a direct indicator of the level in which people find your content helpful.
  • HUBSPOT  |  THURSDAY, OCTOBER 9, 2014
    [Content, Relevance] How to Design Content Remarketing Campaigns That Actually Work
    'You know content marketing works, so you''ve been plugging away at blog posts, ebooks, and other valuable, educational content for your potential customers. And people come -- they find your content in search results and in their social media feeds. Creating Killer Content Remarketing Ads. About Ad Fatigue. So, be bold!
  • HUBSPOT  |  TUESDAY, OCTOBER 7, 2014
    [Content, Relevance] Where Keywords Fit Into the Future of SEO
    – William Shakespeare (Famed playwright, poet, actor, and SEO Guru/Expert/Ninja/Wizard). Actually, in writing this famous line, Shakespeare was obviously making a bold prediction about the future of search engine optimization (SEO). The perceived quality of a web page or piece of content isn''t based solely upon words.
  • VERTICAL RESPONSE  |  MONDAY, OCTOBER 6, 2014
    [Content, Relevance] Avoid These 5 SEO Faux Pas
    'You may have read our posts praising the virtues of creating engaging content , and heard us extol the importance of responding to reader or customer feedback and making appropriate adjustments. Don’t let your SEO expert run amok If you have an agency, SEO expert or someone else, work closely with them on your SEO goals.
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 2, 2014
    [Content, Relevance] Best Practices for Mobile SEO
    While mobile SEO shares many similarities with the existing SEO strategies for desktop browsers, here are some specific tips that will give you an upper hand in the mobile SEO competition: Make Your Website Mobile-Friendly. Content Optimization: Keywords and Key Word Phrases. In 2013 there were 1.4 alone.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, SEPTEMBER 30, 2014
    [Content, Relevance] A Breakdown of the Top 5 Sessions for Content Marketing at INBOUND14
    It was my first time at HubSpot’s INBOUND Conference, and as a content marketer just starting my career in marketing, there was certainly a lot to take in. With this over-arching idea in mind, I’ve picked out the top 5 sessions I attended at INBOUND14 for content marketing. The Future of Content Is Writing. Then answer.
  • MARKETING ACTION  |  MONDAY, SEPTEMBER 22, 2014
    [Content, Relevance] 15 Ways to Repurpose Your Content and Find Eternal Happiness
    In content marketing, these are the three “R’s” that come up with clockwork regularity. In this case, the topic is content repurposing – which is used interchangeably with the other two “R’s”. It’s also known by a non-R term: content extensibility.) Benefits of repurposing your content. SEO love. CONTENT IDEAS.
  • VERTICAL RESPONSE  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Content, Relevance] 4 SEO Link-Building Changes You Need to Know
    'Search engine optimization (SEO) is constantly evolving, and unless you work in the industry, it can be hard to keep track of all of the changes. If you’re trying to figure out how to keep abreast of – and navigate – SEO changes , read on. You also want to make sure your links are highly relevant to your industry.
  • VOLACCI  |  TUESDAY, SEPTEMBER 16, 2014
    [Content, Relevance] Top SEO Factors for Drupal in 2014
    People that click in the search engines, want to visit relevant and interesting websites. Factor 2: Relevant terms. People search for topical content, not just specific keywords. How to increase the number of SEO relevant terms on your Drupal website. Create topical silos in your site content. Um.NM.
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 16, 2014
    [Content, Relevance] 19 Excellent Guides to SEO Link Building
    But like SEO more generally, it has evolved. Image credit: SEO Book. Arsham Mirshah reviews seven free tools to help with link building efforts, including the SEOBook SEO Toolbar , about which he writes, “Not only is this a must-have for link building, but it’s also a necessary tool for anyone in SEO, period.”
  • HUBSPOT  |  SATURDAY, SEPTEMBER 13, 2014
    [Content, Relevance] 11 Lesser-Known LinkedIn Features You Should Be Using
    To read more content like this, subscribe to Insiders. Incorporating keywords will boost your SEO and help you become found on LinkedIn and your LinkedIn profile found by search engines. Your summary should include keywords that are relevant with your goals and objectives in your area of business. Making Yourself Irresistible.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 11, 2014
    [Content, Relevance] 6 Ways to Make Your Content Drive Long-Term ROI
    'Creating content is hard work. To create content with long-term ROI, you have to write evergreen content. This type of content lasts for a long time. Evergreen content is like an article you read today, and think “Wow. ” Evergreen content lasts, and it gives you a long-term return on your investment.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Content, Relevance] Common Headline Writing Myths We Should All Stop Believing
    The downside of the information- or curiosity-gap theory is that it can degrade credibility if the content doesn''t deliver on what the headline promises. If a headline does not immediately establish integrity, then the content is less likely to be trusted. Does that mean you should use them in every piece of your content marketing?
  • VERTICAL RESPONSE  |  TUESDAY, SEPTEMBER 9, 2014
    [Content, Relevance] Backlinks: Why They Still Matter and How to Build Them
    Here’s a brief history of links: Wild West Times (pre 2012): This was a wild time for SEO, when nearly any tactic was fair game and Google didn’t enforce many of their regulations. natural link isn’t something you ask for, especially for SEO purposes. If you build it (content), he (links) will come.
  • MARKETING ACTION  |  TUESDAY, SEPTEMBER 9, 2014
    [Content, Relevance] Summer SEO News You Should Know About: HTTPS. Rich Snippets, More
    'Summer is coming to a close and with it the end of (yet) another memorable season in the world of SEO. Here are some of the SEO tidbits you may have missed out on this summer. HTTPS: Encryption for SEO. The update aimed to provide more accurate and relevant local search results. Forewarned is forearmed. Rich Snippets.
  • EMAGAZINE B2B BLOG  |  MONDAY, SEPTEMBER 8, 2014
    [Content, Relevance] Why Your B2B Can’t Ignore Google+ Any Longer
    Google’s goal is, and has always been, to provide the most relevant result for a given query. SEO Boost – One of the biggest perks of embracing a Google+ strategy is the SEO boost. This means when someone shares your content they can often times find it on Google+ before your blog shows up in the search results. Tactics.
  • THE FORWARD OBSERVER  |  MONDAY, SEPTEMBER 8, 2014
    [Content, Relevance] The 5 "Must Haves" To Ignite A Lead Generation Blog
    To generate leads, a business blog needs to have remarkable content that prospective customers will love and share on social media. And that kind of content is crucial for generating inbound links to your site that can dramatically improve your search engine rankings. These five things will help you set the blogging world on fire.
  • HUBSPOT  |  MONDAY, SEPTEMBER 8, 2014
    [Content, Relevance] What to Do When You Get Dinged by a Google Algorithm Update
    To read more content like this, subscribe to Insiders. Generally, these updates are geared to improve content quality for Google’s customers, but each has its own intricate focus that you should be aware of. What do I mean by poor quality content? First and foremost, analyze your website’s content. 1) Panda.
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 5, 2014
    [Content, Relevance] How Consumers Decide: Marketing for the 5-Step Model
    There are lots of ways to “get found,” but ranking highly in search results is crucial – our SEO Cheat Sheet provides a great overview on leveraging website optimization to get found. You’ll also want a strong content marketing strategy at this point, to help your buyers get educated while they research. Gym or happy hour? TV or sleep?
  • HUBSPOT  |  THURSDAY, SEPTEMBER 4, 2014
    [Content, Relevance] The True Stories Behind the Web's Coolest Content
    Taking a cue from VH1''s Behind the Music , we''ve teamed up with our pals at LinkedIn to bring you Behind the Content. In this new guide, we expose the true stories behind how (and why) some of the web''s most captivating content came into existence. While Behind the Content does not feature Milli Vanilli or M.C. Hammer.
  • LEAD411  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Content, Relevance] Sales & Marketing Content that Doesn’t Suck
    The real downside of the content marketing explosion is all of the noise. To combat the info overload it is important for you to narrow down your reading to only the best content. Here is a list of Sales & Marketing pros that provide quality content that is not exhausting. mostly like their conversion and SEO content.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Content, Relevance] 12 Questions to Ask When Performing SEO Keyword Research
    We base keyword selection on criteria that includes factors like relevance, competitiveness, and existing search results. The development of good keyword research also incorporates marketing prowess, data analysis, and experience working with SEO over time. How many ways could a visitor search for this content? Final Thoughts.
  • WRITTENT  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Content, Relevance] 10 Super Tips for Managing Freelance Writers
    Creating content takes a really long time, especially if you’re trying to create something new, fresh, and valuable. Most of us just don’t have the kind of time needed to write articles that will thrive in an age where  SEO is more challenging (and based on quality content) than ever before. 'Image source. Values.
  • MARKETING ACTION  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Content, Relevance] Getting to Yes: 5 Marketing Automation Myths Debunked
    It provides a digital infrastructure that allows marketing and sales to understand and interact with buyers in a relevant, personalized way throughout the entire lifecycle. With options like dynamic content and segmentation, marketers can craft campaigns with a well-timed punch. 'Two marketers walk into a bar. The answer is no.”.
  • MARKETING ACTION  |  TUESDAY, SEPTEMBER 2, 2014
    [Content, Relevance] Are You Ready For the Future of Email?
    We like content, and LOVE design, so it’s important that things look pretty because we judge books by their covers very quickly. If you’re not, you’re missing out on half the engagement you should get, because you aren’t getting across all the devices that your prospects are engaging with content on. It’s ‘all-bound.’ That’s great.
  • WRITTENT  |  MONDAY, SEPTEMBER 1, 2014
    [Content, Relevance] 11 Actionable Writing Tips [+Examples]
    As more and more content is produced on the Internet, people are less and less likely to read your blog in particular and stay interested in it. Simply source statistics on a certain topic from online case studies, white papers, and other blogs, and put them in your blog post whenever relevant. Content Creation Copywriting
  • VERTICAL RESPONSE  |  FRIDAY, AUGUST 29, 2014
    [Content, Relevance] Google Retires Google Authorship
    ” This isn’t shocking because majority of Authorship implementation was done by SEOs and marketers who were trying to get a leg up on the competition. Muller also mentioned that Search users will still continue to see Google+ posts from friends and pages when they’re relevant to the query. Why or why not?
  • WRITTENT  |  WEDNESDAY, AUGUST 27, 2014
    [Content, Relevance] 5 Writing Tips to Drive Your Readers to Action
    The link to the conversion page must be relevant to its context within the blog post. relevant to the post you just wrote (try to use a custom CTA for each post so you can tailor it to the title and topic of each one). So what if you lose out on a bit of SEO and  social media traffic ? Blogging Content Creation
  • VOICE-BASED MARKETING  |  TUESDAY, AUGUST 26, 2014
    [Content, Relevance] Best Practices and Tools for Retargeting Campaigns in the B2B Space
    Retargeting (also referred to as remarketing) makes that easy – after a visitor leaves your website without converting, you can show them targeted display ads about the product, service, or content they viewed as they continue to surf the web on other sites. 'Did you know that 98% of visitors leave your site before converting? AdRoll.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 26, 2014
    [Content, Relevance] Why You Need an Editorial Calendar for Social
    Creating (and continually maintaining) a social editorial calendar is hard work, but our new template, Your Sample Social Editorial Calendar , should help you streamline and simplify the process.You can use the editable PDF to fill in blanks, check relevant boxes, and craft your own social schedule. It helps you maintain a consistent cadence.
  • FATHOM  |  MONDAY, AUGUST 25, 2014
    [Content, Relevance] Content vs. SEO: Which is More Important?
    'When Bill Gates coined the term “content is king” back in 1996, few people thought that quote would turn into an industry cliché, yet almost 18 years later, we’re debating whether content truly is king more than we ever did in 1996. Important Factors That Help Determine Whether Content or Technical SEO Will Be More Valuable.
  • VOICE-BASED MARKETING  |  THURSDAY, AUGUST 21, 2014
    [Content, Relevance] Why Google+ Is Even More Relevant to Content Marketers
    Now, just a few short weeks later, they’ve already brought the author photos back, but only for authors who post their content to their own Google+ page, not external sites. If you want your picture to show next to search results related to the content you create, post it to your Google+ profile. What does this mean?
  • HINGE MARKETING  |  WEDNESDAY, AUGUST 20, 2014
    [Content, Relevance] Google Analytics: Top Metrics B2B Firms Should Monitor, Part 1
    In most cases, someone that is spending more than two minutes on your site is engaged and has found something relevant to what they were searching. Be sure to have rich, informative content on your site pages. In the mean time, check out our free SEO Guide for Professional Services: Second Edition to learn more. Anything over 2.00
  • WRITTENT  |  WEDNESDAY, AUGUST 20, 2014
    [Content, Relevance] 27+ Resources to Learn SEO Copywriting
    However, don’t expect to reach scores of buying masses until you master SEO copywriting and leverage search traffic. Quality content is great. That is, the type of content that moves people AND attracts search engines. Learn SEO Copywriting: 27 Useful Online Resources. Does SEO Copywriting Still Matter?
  • FATHOM  |  TUESDAY, AUGUST 19, 2014
    [Content, Relevance] Using Google Site Search Analytics to Develop Quality Content Topics
    'Content is the very fabric that makes a website useful, drives visitors, and ideally results in conversions. According to Dr. Pete Meyers in the 2014 Moz Industry Survey , content marketing had the highest year-over-year demand increase in 2014, with 71% of respondents reporting increased demand. Choosing the Right Content Topics.
  • HUBSPOT  |  TUESDAY, AUGUST 19, 2014
    [Content, Relevance] How Authoritative Is Your Content? 7 Tools to Help You Find Out
    But not in the content marketing world. Standing out in the elbow-to-elbow class of content marketing practitioners requires more of a competitive spirit than most of are willing to admit. Perhaps the one saving grace of the content game is that armed with the right tools, you can see how you and your company measure up. Klout.
  • EMAGAZINE B2B BLOG  |  TUESDAY, AUGUST 19, 2014
    [Content, Relevance] 8 Reasons Your B2B Website Is Ready For A Redesign!
    4) Your Content Management System Is Outdated Or Proprietary: Consider an open source CMS. complicated CMS can prohibit you from actively changing your website to reflect SEO best practices and add new and fresh content. 6) Your Content Is Hard To Find: Is it hard to find your company’s blog? Always be learning.
  • WEBBIQUITY  |  TUESDAY, AUGUST 19, 2014
    [Content, Relevance] 23 Terrific Email Marketing Guides
    'Despite repeated pronouncements of its demise, email marketing is definitely not dead (just as SEO is not dead ). It needs to be balanced with other compelling content”), boring content, and terrible subject lines. According to recent research : • For every $1 spent on email marketing, the average return is $44.25.
  • HUBSPOT  |  TUESDAY, AUGUST 19, 2014
    [Content, Relevance] Why You Need to Stop Neglecting Your Old Content
    As an inbound marketer, you work hard to keep your content engine going. You rinse and repeat, pumping valuable time and resources into new content creation to keep your blog fed and your offers fresh. But have you ever noticed how fast that new content becomes "old" content? 1) Old Content Already Ranks Well in Search.
  • VIDYARD  |  MONDAY, AUGUST 18, 2014
    [Content, Relevance] How to Streamline Your Video Content Marketing Operation
    Well, similar to how you can streamline other content creation initiatives, churning out great videos requires that you learn a particular, scalable workflow. If your audience gets their SEO news from a particular source, consider what that site is doing especially well and mimic how they deliver their content. Your homepage?
  • HUBSPOT  |  WEDNESDAY, AUGUST 13, 2014
    [Content, Relevance] How to Promote Your Content Using Paid, Earned & Owned Media
    To read more content like this, subscribe to Insiders. Some people think content promotion isn’t complicated. It’s just making sure content is optimized for the search engines, sent to an appropriate email list, and then broadcast it socially, right? The Tactics of Content Promotion. Content Coverage.
  • EMAGAZINE B2B BLOG  |  TUESDAY, AUGUST 12, 2014
    [Content, Relevance] B2B Content Marketing: 3 “Must Haves”
    By Allie Viau  | Digital Marketing Strategist & SEO Specialist. As a B2B company, your content marketing can play a significant role in differentiating your brand, grabbing the attention of prospects, and assisting in lead generation efforts. Why are these so crucial for B2B content marketing?
  • VOICE-BASED MARKETING  |  TUESDAY, AUGUST 12, 2014
    [Content, Relevance] Top 6 Essential SEO Elements for Marketers New to SEO
    'Whether youre a new business or just new to SEO, theres a formula to making a successful SEO strategy. Curating high-quality content, understanding the basic principles of HTML, and knowing how to build relevant links are all part of the formula. Targeted, Relevant, and Rich Content That Is Updated Frequently.
  • HUBSPOT  |  TUESDAY, AUGUST 12, 2014
    [Content, Relevance] How to Create a Curated Blog Post [+5 Free Blog Post Templates]
    'I''m going to let you in on a little secret: Not all of the content you create has to be 100% original. And for those of you inbound marketers plagued by the incessant demands of content creation, maybe also a little comforting? Now before some of you get all "But content curation is lazy!" Keep It High-Quality and Relevant.
  • HUBSPOT  |  MONDAY, AUGUST 11, 2014
    [Content, Relevance] The No B.S. Guide to Reducing Your Website's Bounce Rate
    So far, we’re in SEO kindergarten still. To find out who’s visiting your site and what kind of content they like, check out your analytics. The only way you’ll be able to do this is through successful content marketing. Don’t be content with industry average bounce rates. Your SEO goes up.
  • HUBSPOT  |  MONDAY, AUGUST 11, 2014
    [Content, Relevance] 57 Little Things to Double Check Before Your Website Launch
    We''ve grouped items into seven categories: page content, design, functionality, SEO, analytics, security & backups, and compliance. Page Content. First, take some time to review all of the content on your website with a fine-tooth comb. Generic content, such as lorem ipsum , has been properly removed and replaced.
  • VIDYARD  |  MONDAY, AUGUST 11, 2014
    [Content, Relevance] How Google’s Hummingbird Update Changed Video SEO and What you can do About it
    Google’s ability to think like a person to deliver relevant results is impressive, and it’s helpful to your content marketing strategy, insofar as your videos, if you can learn not just how Google thinks and what it recognizes, but also how your content can be optimized to stand out. How to Improve Your Video SEO.
  • HUBSPOT  |  FRIDAY, AUGUST 8, 2014
    [Content, Relevance] You���re Taking These Marketing Maxims Way Too Literally
    So we’re scouring blogs and any other content we can get our retinas on, hoping to stay tuned into what’s up in digital. If yours is a visual-first or visual-only content strategy, you will struggle to generate highly qualified traffic and convert prospects. I’m not dissing any of these content types or outlets.
  • SYNECORE  |  THURSDAY, AUGUST 7, 2014
    [Content, Relevance] Multiple Channels, One Marketing Strategy
    To successfully pull this off, your brand needs to understand the importance of content. Keep your information current and relevant to your audience; the content you create should answer the questions your potential customers are currently asking. The element that isn’t obvious to all brands is the “how.” Forrester Study.
  • FATHOM  |  THURSDAY, AUGUST 7, 2014
    [Content, Relevance] How Microdata Can Help Your E-commerce Site
    Microdata (a form of structured data) is a type of HTML language (HTML5) that helps search engines better understand the content of your site and what it means. As search engine spiders crawl your site, they come across the microdata in the code and serve up more relevant results to searchers. SEO html5 microdata rich snippets
  • HINGE MARKETING  |  MONDAY, AUGUST 4, 2014
    [Content, Relevance] Blogging 2.0: How to Convert Content into Leads and Sales
    'This week’s webinar, which we co-hosted with Heinz Marketing, focused on how to convert content into leads and sales. Since blogging is a key component of SEO, this ranking only further serves to emphasize its importance. Both of these statistics illustrate the importance of a well-informed website and strong SEO.
  • MARKETING ACTION  |  MONDAY, AUGUST 4, 2014
    [Content, Relevance] Content is Rook. (Quality is King.)
    As a long-time marketer, it struck a chord – a reminder (even a cautionary tale) of how important it is to be relevant to our audiences. It’s because we’re overwhelmed, which is precisely the argument for why we must commit to (re)focusing on relevance. Enter content marketing. Is Content Still King? Content Marketing
  • MARKETING ACTION  |  FRIDAY, AUGUST 1, 2014
    [Content, Relevance] A Keyword Primer: Finding and Using Keywords Effectively
    Keywords are single words or phrases, used to indicate the content of a document, or a web page, or (as used in alt text) the meaning of an image. These words are used by search engine optimizations professionals (SEOs) to help communicate the most important information: what the page is about. Relevant and on topic.
  • WRITTENT  |  FRIDAY, AUGUST 1, 2014
    [Content, Relevance] 5 Myths About Copywriting
    For instance, when you write a blog post, frequently linking out both internally and externally to relevant resources is highly recommend from both SEO and content quality standpoints. Keyword Density is Key for SEO. neat tool that allows you to check what level our content is at is  Read-Able. 'Image source.
  • WRITING ON THE WEB  |  WEDNESDAY, JULY 30, 2014
    [Content, Relevance] 4 Ways to Keep People Reading Your Blog
    We want people to actually read the content that we craft because we know it has value to them. Taking the time to read other blogs that are related to your topic or industry can help you to think of ideas for content that might not ordinarily be in your wheelhouse. Include interesting and relevant links. Photo Source).
  • VIDYARD  |  WEDNESDAY, JULY 30, 2014
    [Content, Relevance] 5 Handy Content Tools to Add to Your Collection
    'When you’re producing new content on a regular basis—whether it’s videos, blog posts, or infographics—you understand the value of any service or tool that can strengthen your efforts. Check out these five tools that can simplify the content process from brainstorming and organization, to SEO and distribution. Evernote. Trello.
  • ANNUITAS  |  TUESDAY, JULY 29, 2014
    [Content, Relevance] The Problem With The Story You Are Telling
    'Good, relevant content is more important than ever, because of a Panda. According to SearchEngineLand , “Google’s Panda algorithm is designed to prevent sites with poor quality content from working their way into Google’s top search results.” So how should this influence your content marketing strategy?
  • THE FORWARD OBSERVER  |  MONDAY, JULY 28, 2014
    [Content, Relevance] The Inbound Marketing Methodology Explained [VIDEO]
    Inbound marketing is a philosophy rooted in the idea that people value personalized, relevant content – not interruptive messages. The inbound marketing methodology is about helping brands attract, convert, close and delight visitors, leads and customers through a variety of channels like social media, blogging, SEO and email.
  • BIZNOLOGY  |  THURSDAY, JULY 24, 2014
    [Content, Relevance] e-Commerce SEO: How to avoid eBay’s $200 million Panda mistake
    'You think you’ve got e-Commerce SEO problems? So let’s dive right in: Focus on creating great content for your customers. eBay’s biggest sin in the eyes of Google’s Panda update was offering lots of extremely thin content pages, frequently with few product details. The lesson: Don’t do that.
  • HUBSPOT  |  THURSDAY, JULY 24, 2014
    [Content, Relevance] 9 SEO Techniques to Dominate the Most Popular Methods of Content Discovery
    If you want get more people to find you in search, you need to know how to optimize your content for each of these types. quick sprout seo. sprout quick seo advice. Titles, the most important SEO feature of any given page, should contain your navigational keywords (without feeling unnatural). Navigational Search. Just be.
  • WRITTENT  |  WEDNESDAY, JULY 23, 2014
    [Content, Relevance] 9 Pillars for a Killer Content Marketing Strategy
    Two words: content marketing. 90% of consumers find custom content useful. Oh, and let’s not forget that marketing with content costs you about 62% less than traditional marketing (you can see all the statistics here ). Here’s the thing about content marketing, though… you need a killer strategy! Leverage SEO.
  • WEBBIQUITY  |  TUESDAY, JULY 22, 2014
    [Content, Relevance] 23 Outstanding Social PR Guides
    But it’s not merely about using social media platforms and outreach; as one of five pillars in the web presence optimization framework , PR now impacts SEO, content marketing, website design, and other marketing disciplines. Are they still important for SEO? ” Quality content and engagement matter.
  • THE FORWARD OBSERVER  |  MONDAY, JULY 21, 2014
    [Content, Relevance] How To Link Inbound Marketing With Trade Show Success
    Inbound marketing is a philosophy rooted in the idea that people value personalized, relevant content – not interruptive messages. The inbound marketing methodology is about helping brands attract, convert, close and delight visitors, leads and customers through a variety of channels like social media, blogging, SEO and email.
  • SYNECORE  |  SUNDAY, JULY 20, 2014
    [Content, Relevance] The New Definition of SEO [Video]
    With algorithim updates focusing on the human perspective of search, businesses are being forced to shift away from the traditional use of SEO as a marketing tactic, and instead focus more on the content that drives it. These updates have many business owners and marketers questioning the future, and importance, of SEO. SOURCES.
  • HINGE MARKETING  |  FRIDAY, JULY 18, 2014
    [Content, Relevance] What Does Google’s Panda 4.0 Mean for Your Professional Services Firm’s Website?
    Since Google originally introduced Panda, their goal has been to eliminate poor quality, “thin” sites from ranking higher in search results than those sites with quality, relevant content. It means that your firm has a better opportunity to get visibility for your high-quality, relevant content. 'Panda 4.0,
  • HUBSPOT  |  FRIDAY, JULY 18, 2014
    [Content, Relevance] Is Author Rank Really Relevant?
    I’m holding my nose because this little stinker gave birth to the SEO business, the biggest pile of online marketing doo-doo of the millennium. If you’re an SEO, you may have got new job security -- new games to play. If you’re a content marketer, you can scramble, scratch your head, or just go back to scribing.
  • HINGE MARKETING  |  THURSDAY, JULY 17, 2014
    [Content, Relevance] 5 Accounting Marketing Efforts Every CPA Must Know for Higher Growth
    Use content marketing. Producing high quality, informational content shows clients that you have a strong understanding of your field and their needs. It’s important to make sure your content educates and informs, while refraining from overt references to personal gain. SEO is not about tricking search engines.
  • MARKETING ACTION  |  THURSDAY, JULY 17, 2014
    [Content, Relevance] Customer Lifecycle Marketing: Reporting, Part 1
    Now, let us dive in to each lifecycle stage and explore the finer questions and key metrics that are relevant in each. The marketing lifecycle starts with attracting relevant people to your company brand and products. How attractive is your content? B2B Marketing Content Marketing Demand & Lead Generation Attract.
  • ENGAGE  |  WEDNESDAY, JULY 16, 2014
    [Content, Relevance] Our Director of Search Answers Common Questions About the Seemingly Mystical World of SEO
    In terms of uploading new content, is there a specific frequency that follows SEO best practices? Google is really good at distinguishing what is “thin” content (which is created solely for the purpose of SEO) and what is natural and resourceful to searchers. What are 301 Redirects and how do you use them for SEO?”.
  • HUBSPOT  |  WEDNESDAY, JULY 16, 2014
    [Content, Relevance] Rand Fishkin Discusses the Future of SEO & Inbound Marketing
    In addition to his pivotal role in starting and growing SEOmoz from an SEO consulting agency to the SaaS company that we all know today as just "Moz," Fishkin has also co-authored The Art of SEO and appeared on the 40 Under 40 List and 30 Best Tech Entrepreneurs Under 30. Inbound Marketing SEO Tweet This Quote ).
  • VERTICAL RESPONSE  |  WEDNESDAY, JULY 16, 2014
    [Content, Relevance] 21 Decoded SEO Terms Everyone Should Know
    'Do Search Engine Optimization ( SEO ) terms have you confused? With the assistance of our SEO manager Chipper Nicodemus , we’ve hooked you up with a glossary of the most oft-used words and their definitions. Common techniques include keyword stuffing, duplicate content, unrelated backlinks and more. Fear not! Let us know!
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 16, 2014
    [Content, Relevance] 10 Blogs to Bookmark: Content Marketing Edition
    Content marketing, of course! Here’s a list of 10 must-bookmark  content marketing blogs — who makes your top 10? Content Marketing Association. Areas of Expertise : Publishing, content marketing. Check it Out:  Content Marketing Association. Content Marketing Institute. =. Content Marketing
  • HUBSPOT  |  WEDNESDAY, JULY 16, 2014
    [Content, Relevance] SEO Evolved: Why Quality Content Is Instrumental to Off-Page SEO
    Off-page SEO. Off-page SEO = Done. Google has also been known to drop the proverbial hammer-of-SEO-doom on numerous occasions when they catch companies partaking in those types of deals. For the more detailed answer, check out our updated guide, Learning SEO From the Experts. Content: Reigning King of SEO.
  • MARKETING ACTION  |  TUESDAY, JULY 15, 2014
    [Content, Relevance] Google Penguin Recovery from a Manual Action
    If you’re the one managing, or contributing to, your company’s SEO, it’s important to have a complete understanding of today’s penalties and the ability to conduct an audit that fully examines the possibility of a penalty. Some SEOs (search engine optimization professionals) suspect a Penguin 3.0 Semantically relevant. Now what?
  • KOMARKETING ASSOCIATES  |  MONDAY, JULY 14, 2014
    [Content, Relevance] Exploring 5 Essential Baidu Tools For B2B Online Marketers
    Typically, online marketers submit a “core keyword” for which the Baidu system will display relevant keywords based on account information on the keyword tool homepage. Pages Content Information: average time on site, page views/visit, and bounce rate. Baidu Keyword Tool result with keyword “????(Coaxial Coaxial Cable)”. Click.
  • MODERN B2B MARKETING  |  MONDAY, JULY 14, 2014
    [Content, Relevance] The 3-Step Guide to Better Blogging
    'Author: Maggie Jones Having a blog for your business used to be a “nice to have”– great if you needed a project for your summer intern, or a centralized location for SEO-boosting content. well-written, relevant blog can have a huge impact on your reputation within your industry, and your ability to connect with your customer-base.
  • WRITTENT  |  MONDAY, JULY 14, 2014
    [Content, Relevance] 77+ Resources for Amazing Copywriting
    Explore this site if you want to learn how to create (and market) content that engages and converts. The Copywriter’s Crucible – Freelance copywriter Matt Ambrose covers blogging, content marketing, and all things copy. ContentVerve – Michael Lykke Aagaard’s ContentVerve is all about content, copy, and conversion. 'Copywriting.
  • MARKETING ACTION  |  MONDAY, JULY 14, 2014
    [Content, Relevance] An Act-On Conversation: Aaron Bolshaw Talks Automated Email Programs … and Why They’re Awesome
    But it’s way more than just watching static messages fly out, because you can set up your programs to insert conditional messages … give your prospects time to open and click and engage with the content in order to determine what message to send next. Did they engage with the content? It really brings content marketing to life.
  • NUSPARK  |  SUNDAY, JULY 13, 2014
    [Content, Relevance] Today’s Rules for Guest Blogging- How to Find Opportunities with Outreach Tools
    'If you’re working to increase your brand exposure, build your credibility as an industry expert, or improve your back links and SEO ranking, consider writing guest blog entries on other sites. Is your goal to drive traffic to your blog or website, or increase your SEO ranking? Content Search Marketing Getting Started.
  • HUBSPOT  |  FRIDAY, JULY 11, 2014
    [Content, Relevance] Your Ultimate To-Do List for Your First 100 Days as an Inbound Marketer
    Shortest Tutorial Ever on SEO (Search Engine Optimization). Answers to 18 SEO Questions You Were Too Afraid to Ask. They''re the ones you''re creating content for, the ones you''re trying to reach, and the ones who (hopefully!) Relevant. Figure out what content you need to create. Make a list of relevant keywords.
  • ENGAGE  |  THURSDAY, JULY 10, 2014
    [Content, Relevance] 6 Things You Should Be Doing Right Now to Improve Your Website
    What you can learn from the data: Discover which posts generate the most traffic to your site and use that information to inform content for future e-newsletters. Get a better understanding for the types of content that works best for your e-newsletters versus what drives readers to the site via other means, including search and social.
  • HUBSPOT  |  THURSDAY, JULY 10, 2014
    [Content, Relevance] How to Please Google in a Post-Hummingbird World
    'Everyone seems to know that q uality content is the foundation of a strong organic online presence, but everyone can''t always agree on is what “quality content” actually means. So what does it mean to produce quality content? More and more, it means creating content that answers specific questions your users have.
  • THE FORWARD OBSERVER  |  TUESDAY, JULY 8, 2014
    [Content, Relevance] 20 Stunning Inbound Marketing Statistics
    Inbound marketing is a philosophy rooted in the idea that people value personalized, relevant content – not interruptive messages. The inbound methodology is about helping brands attract, convert, close and delight visitors, leads and customers through a variety of channels like social media, blogging, SEO and email. Blogging.
  • WEBBIQUITY  |  MONDAY, JULY 7, 2014
    [Content, Relevance] 20 Expert LinkedIn Guides
    'LinkedIn has made dramatic changes to its platform over the past 18 months, making what was a rather plain but effective business networking tool into a content-rich, visually dynamic, more interactive professionally-focused social network. The Sophisticated Marketer’s Guide to LinkedIn, an infographic by WordPress Hosting SEO. links.”
  • MARKETING ACTION  |  MONDAY, JULY 7, 2014
    [Content, Relevance] 5 Tips to Get Listed in Google News
    Here’s how: Your content has a much higher chance of getting read, which …. contributes to SEO, which …. Promotional content. However, to give you a sense of scope and effort, here are key points to note: Follow SEO best practices. If you need an SEO refresher, download SEO 101: The Basics and Beyond.
  • THE FORWARD OBSERVER  |  WEDNESDAY, JULY 2, 2014
    [Content, Relevance] How to Measure Success in Inbound Marketing
    Inbound marketing is a philosophy rooted in the idea that people value personalized, relevant content – not interruptive messages. The inbound methodology is about helping brands attract, convert, close and delight visitors, leads and customers through a variety of channels like social media, blogging, SEO and email. Your Blog.
  • WRITTENT  |  WEDNESDAY, JULY 2, 2014
    [Content, Relevance] 25 On-Page SEO Keystones to ALWAYS consider
    'On-page SEO is a process that no serious business should ignore. Websites that follow technical best practices make it easy for search bots to find, read, and rank their content. On-Page SEO : 25 Essential Considerations. Content Length. Evidence suggests that longer blog posts are better for SEO. Blogging SEO
  • VERTICAL RESPONSE  |  WEDNESDAY, JULY 2, 2014
    [Content, Relevance] A Beginner’s Guide to Google Webmaster Tools
    Google Webmaster Tools is a free resource that gives you a ton of useful information,” says Chipper Nicodemus, our Search Engine Optimization (SEO) Manager. Business owners can use this information to add products, remove under-performing products, and create relevant blog content that uses these keywords.”. Content Keywords.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JULY 1, 2014
    [Content, Relevance] 26 Google Webmaster Tools Videos Addressing Common B2B Link Building Questions
    'Last week we wrote a best practice guideline for a client, on how to acquire quality links in today’s SEO environment. “Building great content” is at the top of this list. Therefore, backlinks might not always satisfy the reason a piece of content is relevant to a particular search query. Guess what?
  • WRITTENT  |  TUESDAY, JULY 1, 2014
    [Content, Relevance] 15 Battle Test Content Marketing Tricks to Maximize Traffic
    'Are you sick and tired of the same old content marketing tricks that just don’t seem to increase your traffic? Expert Content. In a very recent, fascinating study on content marketing best practices, Nielsen research found that “expert content,” like news coverage or a thought leader endorsement, really works.
  • BIZNOLOGY  |  TUESDAY, JULY 1, 2014
    [Content, Relevance] Google+ on its Third Birthday
    The only reason why Google+ exists is as a bait-and-switch trap — a honey pot — to draw the makers of online content into the clear in order to associate them with their web content and then put a Real Name with a face as a Turing Test of sorts, as a way to separate the men from the bots. Is G+ Google’s Ellis Island ?
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