THE FORWARD OBSERVER | MONDAY, JULY 28, 2014
[Content, Relevance] The Inbound Marketing Methodology Explained [VIDEO]
Inbound marketing is a philosophy rooted in the idea that people value personalized, relevant content – not interruptive messages. The inbound marketing methodology is about helping brands attract, convert, close and delight visitors, leads and customers through a variety of channels like social media, blogging, SEO and email.
BIZNOLOGY | THURSDAY, JULY 24, 2014
[Content, Relevance] e-Commerce SEO: How to avoid eBay’s $200 million Panda mistake
'You think you’ve got e-Commerce SEO problems? So let’s dive right in: Focus on creating great content for your customers. eBay’s biggest sin in the eyes of Google’s Panda update was offering lots of extremely thin content pages, frequently with few product details. The lesson: Don’t do that.
HUBSPOT | THURSDAY, JULY 24, 2014
[Content, Relevance] 9 SEO Techniques to Dominate the Most Popular Methods of Content Discovery
If you want get more people to find you in search, you need to know how to optimize your content for each of these types. quick sprout seo. sprout quick seo advice. Titles, the most important SEO feature of any given page, should contain your navigational keywords (without feeling unnatural). Navigational Search. Just be.
WRITTENT | WEDNESDAY, JULY 23, 2014
[Content, Relevance] 9 Pillars for a Killer Content Marketing Strategy
Two words: content marketing. 90% of consumers find custom content useful. Oh, and let’s not forget that marketing with content costs you about 62% less than traditional marketing (you can see all the statistics here ). Here’s the thing about content marketing, though… you need a killer strategy! Leverage SEO.
WEBBIQUITY | TUESDAY, JULY 22, 2014
[Content, Relevance] 23 Outstanding Social PR Guides
But it’s not merely about using social media platforms and outreach; as one of five pillars in the web presence optimization framework , PR now impacts SEO, content marketing, website design, and other marketing disciplines. Are they still important for SEO? ” Quality content and engagement matter.
THE FORWARD OBSERVER | MONDAY, JULY 21, 2014
[Content, Relevance] How To Link Inbound Marketing With Trade Show Success
Inbound marketing is a philosophy rooted in the idea that people value personalized, relevant content – not interruptive messages. The inbound marketing methodology is about helping brands attract, convert, close and delight visitors, leads and customers through a variety of channels like social media, blogging, SEO and email.
SYNECORE | SUNDAY, JULY 20, 2014
[Content, Relevance] The New Definition of SEO [Video]
With algorithim updates focusing on the human perspective of search, businesses are being forced to shift away from the traditional use of SEO as a marketing tactic, and instead focus more on the content that drives it. These updates have many business owners and marketers questioning the future, and importance, of SEO. SOURCES.
HINGE MARKETING | FRIDAY, JULY 18, 2014
[Content, Relevance] What Does Google’s Panda 4.0 Mean for Your Professional Services Firm’s Website?
Since Google originally introduced Panda, their goal has been to eliminate poor quality, “thin” sites from ranking higher in search results than those sites with quality, relevant content. It means that your firm has a better opportunity to get visibility for your high-quality, relevant content. 'Panda 4.0,
HUBSPOT | FRIDAY, JULY 18, 2014
[Content, Relevance] Is Author Rank Really Relevant?
I’m holding my nose because this little stinker gave birth to the SEO business, the biggest pile of online marketing doo-doo of the millennium. If you’re an SEO, you may have got new job security -- new games to play. If you’re a content marketer, you can scramble, scratch your head, or just go back to scribing.
HINGE MARKETING | THURSDAY, JULY 17, 2014
[Content, Relevance] 5 Accounting Marketing Efforts Every CPA Must Know for Higher Growth
Use content marketing. Producing high quality, informational content shows clients that you have a strong understanding of your field and their needs. It’s important to make sure your content educates and informs, while refraining from overt references to personal gain. SEO is not about tricking search engines.
MARKETING ACTION | THURSDAY, JULY 17, 2014
[Content, Relevance] Customer Lifecycle Marketing: Reporting, Part 1
Now, let us dive in to each lifecycle stage and explore the finer questions and key metrics that are relevant in each. The marketing lifecycle starts with attracting relevant people to your company brand and products. How attractive is your content? B2B Marketing Content Marketing Demand & Lead Generation Attract.
ENGAGE | WEDNESDAY, JULY 16, 2014
[Content, Relevance] Our Director of Search Answers Common Questions About the Seemingly Mystical World of SEO
In terms of uploading new content, is there a specific frequency that follows SEO best practices? Google is really good at distinguishing what is “thin” content (which is created solely for the purpose of SEO) and what is natural and resourceful to searchers. What are 301 Redirects and how do you use them for SEO?”.
HUBSPOT | WEDNESDAY, JULY 16, 2014
[Content, Relevance] Rand Fishkin Discusses the Future of SEO & Inbound Marketing
In addition to his pivotal role in starting and growing SEOmoz from an SEO consulting agency to the SaaS company that we all know today as just "Moz," Fishkin has also co-authored The Art of SEO and appeared on the 40 Under 40 List and 30 Best Tech Entrepreneurs Under 30. Inbound Marketing SEO Tweet This Quote ).
VERTICAL RESPONSE | WEDNESDAY, JULY 16, 2014
[Content, Relevance] 21 Decoded SEO Terms Everyone Should Know
'Do Search Engine Optimization ( SEO ) terms have you confused? With the assistance of our SEO manager Chipper Nicodemus , we’ve hooked you up with a glossary of the most oft-used words and their definitions. Common techniques include keyword stuffing, duplicate content, unrelated backlinks and more. Fear not! Let us know!
MODERN B2B MARKETING | WEDNESDAY, JULY 16, 2014
[Content, Relevance] 10 Blogs to Bookmark: Content Marketing Edition
Content marketing, of course! Here’s a list of 10 must-bookmark content marketing blogs — who makes your top 10? Content Marketing Association. Areas of Expertise : Publishing, content marketing. Check it Out: Content Marketing Association. Content Marketing Institute. =. Content Marketing
HUBSPOT | WEDNESDAY, JULY 16, 2014
[Content, Relevance] SEO Evolved: Why Quality Content Is Instrumental to Off-Page SEO
Off-page SEO. Off-page SEO = Done. Google has also been known to drop the proverbial hammer-of-SEO-doom on numerous occasions when they catch companies partaking in those types of deals. For the more detailed answer, check out our updated guide, Learning SEO From the Experts. Content: Reigning King of SEO.
MARKETING ACTION | TUESDAY, JULY 15, 2014
[Content, Relevance] Google Penguin Recovery from a Manual Action
If you’re the one managing, or contributing to, your company’s SEO, it’s important to have a complete understanding of today’s penalties and the ability to conduct an audit that fully examines the possibility of a penalty. Some SEOs (search engine optimization professionals) suspect a Penguin 3.0 Semantically relevant. Now what?
KOMARKETING ASSOCIATES | MONDAY, JULY 14, 2014
[Content, Relevance] Exploring 5 Essential Baidu Tools For B2B Online Marketers
Typically, online marketers submit a “core keyword” for which the Baidu system will display relevant keywords based on account information on the keyword tool homepage. Pages Content Information: average time on site, page views/visit, and bounce rate. Baidu Keyword Tool result with keyword “????(Coaxial Coaxial Cable)”. Click.
MODERN B2B MARKETING | MONDAY, JULY 14, 2014
[Content, Relevance] The 3-Step Guide to Better Blogging
'Author: Maggie Jones Having a blog for your business used to be a “nice to have”– great if you needed a project for your summer intern, or a centralized location for SEO-boosting content. well-written, relevant blog can have a huge impact on your reputation within your industry, and your ability to connect with your customer-base.
WRITTENT | MONDAY, JULY 14, 2014
[Content, Relevance] 77+ Resources for Amazing Copywriting
Explore this site if you want to learn how to create (and market) content that engages and converts. The Copywriter’s Crucible – Freelance copywriter Matt Ambrose covers blogging, content marketing, and all things copy. ContentVerve – Michael Lykke Aagaard’s ContentVerve is all about content, copy, and conversion. 'Copywriting.
MARKETING ACTION | MONDAY, JULY 14, 2014
[Content, Relevance] An Act-On Conversation: Aaron Bolshaw Talks Automated Email Programs … and Why They’re Awesome
But it’s way more than just watching static messages fly out, because you can set up your programs to insert conditional messages … give your prospects time to open and click and engage with the content in order to determine what message to send next. Did they engage with the content? It really brings content marketing to life.
NUSPARK | SUNDAY, JULY 13, 2014
[Content, Relevance] Today’s Rules for Guest Blogging- How to Find Opportunities with Outreach Tools
'If you’re working to increase your brand exposure, build your credibility as an industry expert, or improve your back links and SEO ranking, consider writing guest blog entries on other sites. Is your goal to drive traffic to your blog or website, or increase your SEO ranking? Content Search Marketing Getting Started.
HUBSPOT | FRIDAY, JULY 11, 2014
[Content, Relevance] Your Ultimate To-Do List for Your First 100 Days as an Inbound Marketer
Shortest Tutorial Ever on SEO (Search Engine Optimization). Answers to 18 SEO Questions You Were Too Afraid to Ask. They''re the ones you''re creating content for, the ones you''re trying to reach, and the ones who (hopefully!) Relevant. Figure out what content you need to create. Make a list of relevant keywords.
ENGAGE | THURSDAY, JULY 10, 2014
[Content, Relevance] 6 Things You Should Be Doing Right Now to Improve Your Website
What you can learn from the data: Discover which posts generate the most traffic to your site and use that information to inform content for future e-newsletters. Get a better understanding for the types of content that works best for your e-newsletters versus what drives readers to the site via other means, including search and social.
HUBSPOT | THURSDAY, JULY 10, 2014
[Content, Relevance] How to Please Google in a Post-Hummingbird World
'Everyone seems to know that q uality content is the foundation of a strong organic online presence, but everyone can''t always agree on is what “quality content” actually means. So what does it mean to produce quality content? More and more, it means creating content that answers specific questions your users have.
THE FORWARD OBSERVER | TUESDAY, JULY 8, 2014
[Content, Relevance] 20 Stunning Inbound Marketing Statistics
Inbound marketing is a philosophy rooted in the idea that people value personalized, relevant content – not interruptive messages. The inbound methodology is about helping brands attract, convert, close and delight visitors, leads and customers through a variety of channels like social media, blogging, SEO and email. Blogging.
WEBBIQUITY | MONDAY, JULY 7, 2014
[Content, Relevance] 20 Expert LinkedIn Guides
'LinkedIn has made dramatic changes to its platform over the past 18 months, making what was a rather plain but effective business networking tool into a content-rich, visually dynamic, more interactive professionally-focused social network. The Sophisticated Marketer’s Guide to LinkedIn, an infographic by WordPress Hosting SEO. links.”
MARKETING ACTION | MONDAY, JULY 7, 2014
[Content, Relevance] 5 Tips to Get Listed in Google News
Here’s how: Your content has a much higher chance of getting read, which …. contributes to SEO, which …. Promotional content. However, to give you a sense of scope and effort, here are key points to note: Follow SEO best practices. If you need an SEO refresher, download SEO 101: The Basics and Beyond.
THE FORWARD OBSERVER | WEDNESDAY, JULY 2, 2014
[Content, Relevance] How to Measure Success in Inbound Marketing
Inbound marketing is a philosophy rooted in the idea that people value personalized, relevant content – not interruptive messages. The inbound methodology is about helping brands attract, convert, close and delight visitors, leads and customers through a variety of channels like social media, blogging, SEO and email. Your Blog.
WRITTENT | WEDNESDAY, JULY 2, 2014
[Content, Relevance] 25 On-Page SEO Keystones to ALWAYS consider
'On-page SEO is a process that no serious business should ignore. Websites that follow technical best practices make it easy for search bots to find, read, and rank their content. On-Page SEO : 25 Essential Considerations. Content Length. Evidence suggests that longer blog posts are better for SEO. Blogging SEO
VERTICAL RESPONSE | WEDNESDAY, JULY 2, 2014
[Content, Relevance] A Beginner’s Guide to Google Webmaster Tools
Google Webmaster Tools is a free resource that gives you a ton of useful information,” says Chipper Nicodemus, our Search Engine Optimization (SEO) Manager. Business owners can use this information to add products, remove under-performing products, and create relevant blog content that uses these keywords.”. Content Keywords.
KOMARKETING ASSOCIATES | TUESDAY, JULY 1, 2014
[Content, Relevance] 26 Google Webmaster Tools Videos Addressing Common B2B Link Building Questions
'Last week we wrote a best practice guideline for a client, on how to acquire quality links in today’s SEO environment. “Building great content” is at the top of this list. Therefore, backlinks might not always satisfy the reason a piece of content is relevant to a particular search query. Guess what?
WRITTENT | TUESDAY, JULY 1, 2014
[Content, Relevance] 15 Battle Test Content Marketing Tricks to Maximize Traffic
'Are you sick and tired of the same old content marketing tricks that just don’t seem to increase your traffic? Expert Content. In a very recent, fascinating study on content marketing best practices, Nielsen research found that “expert content,” like news coverage or a thought leader endorsement, really works.
BIZNOLOGY | TUESDAY, JULY 1, 2014
[Content, Relevance] Google+ on its Third Birthday
The only reason why Google+ exists is as a bait-and-switch trap — a honey pot — to draw the makers of online content into the clear in order to associate them with their web content and then put a Real Name with a face as a Turing Test of sorts, as a way to separate the men from the bots. Is G+ Google’s Ellis Island ?
THE NEW STRATEGIST | SATURDAY, JUNE 28, 2014
[Content, Relevance] Onward, to Total Immersion!
Your blog, YouTube channel, LinkedIn presence, Facebook page, Twitter feed, etc, are all now weighed and measured against everyone else’s, and your relevance is calculated by factors out of your control. The reasons were pretty obvious, even in the early stages of businesses using social media and content marketing. wonder.
ENGAGE | THURSDAY, JUNE 26, 2014
[Content, Relevance] How to Craft Print Vs. Online Headlines
However, content marketers need to alter their approach when writing for different mediums. Think about it: When a reader comes to your content hub or article page from Google, for example, that means they likely chose your content from a list of headlines and short descriptions relevant to a specific search term.
THE FORWARD OBSERVER | THURSDAY, JUNE 26, 2014
[Content, Relevance] The 3 Most Important Aspects of Inbound Marketing
Inbound marketing is a philosophy rooted in the idea that people value personalized, relevant content – not interruptive messages. The inbound methodology is about helping brands attract, convert, close and delight visitors, leads and customers through a variety of channels like social media, blogging, SEO and email.
KOMARKETING ASSOCIATES | THURSDAY, JUNE 26, 2014
[Content, Relevance] How To Blend B2B SEO Into On-Site Content Development
Synonym usage, keyword density, and other word variations would come into for SEO play over the following years too. As search engines get better at understanding language and word patterns, content quality matters much more than the integration of a bunch of synonyms and certainly a percentage of keywords in text. Now what?
WRITTENT | THURSDAY, JUNE 26, 2014
[Content, Relevance] 15 Must-Know Copywriting Techniques
Make sure you’re only using images that are 100% relevant and that you’re only inserting them in places where a concept you’re trying to describe is better conveyed with a picture than with text. Take a look at the posts below: 35 SEO Copywriting Tips for Rocking Content. Content Creation Copywriting
MODERN B2B MARKETING | THURSDAY, JUNE 26, 2014
[Content, Relevance] Be Relevant or Die: The New Nature of Nurture
'Author: Will Spendlove Nearly three-quarters of online customers are frustrated by brands that showcase irrelevant content and promotions. Harnessing relevance in your marketing efforts involves engaging , relevant , personalized content – you’ve heard it all before. Relevance is the New Game in Town.
WRITING ON THE WEB | WEDNESDAY, JUNE 25, 2014
[Content, Relevance] 5 Goals for Your Blog & Website… and One Big Challenge
Yet many professionals aren’t clear about their content marketing goals; their website and blog goals and expectations are vague. Attract visitors from search engines: Well-executed search engine optimization (SEO) can be an effective way to get your site highly ranked and generating a steady stream of new visitors. What do you think?
FATHOM | MONDAY, JUNE 23, 2014
[Content, Relevance] 3 Tips for Hospitals To Fuel Content Marketing with SEM Data
Fathom has certainly seen great results with structured campaigns promoting specific service lines that send users to relevant landing pages with prominent calls-to-action. Writing engaging and compelling content that your audience wants (AKA, content marketing). Share PPC Keyword Data to Guide SEO.
MARKETING ACTION | MONDAY, JUNE 23, 2014
[Content, Relevance] Optimize Your Content for Inbound Marketing: Part 2
Now that I have your attention … Welcome to Part Deux of our two-part series about how to optimize your content for inbound, in which we continue to share insights from Arnie Kuenn, CEO of Vertical Measures (and bestower of the above quote), about getting found and getting known. Links pointing to your content. Fresh content.
WRITTENT | FRIDAY, JUNE 20, 2014
[Content, Relevance] Maximize Blog Traffic with Top 27 SEO Plugins
In my last post, I touched on how using these 27 must use SEO tools can deliver incredible content marketing results, and they really can – I hope you found the post useful. Yoast WordPress SEO. All in One SEO Pack. As the name suggests, All in One SEO Pack gives you everything you’ll need to maximize blog traffic.
HUBSPOT | FRIDAY, JUNE 20, 2014
[Content, Relevance] Dear HubSpot: I Have to Market My New Business. Where Do I Start?
Your to-do list, in order: Step 1: Make a list of relevant keywords. Before you build the house, you need to lay the foundation -- and for your brand, that foundation is the keyword list that you''ll use to write the content of your website, blog, and social media posts. SEO Blogging If so, which ones? Each step is in order.
HUBSPOT | THURSDAY, JUNE 19, 2014
[Content, Relevance] The Biggest SEO Blunders of All Time
In the world of SEO, we call that using black hat tactics. But here''s the thing: If black hat SEO can give your numbers a big boost and get you the results you need, why not go for it? Check out our new guide, 10 SEO Mistakes to Avoid During Your Next Website Redesign.). The SEO Hall of Shame. 'Marketers. Where were we?
ENGAGE | TUESDAY, JUNE 17, 2014
[Content, Relevance] What the NYT’s Struggle to Embrace Online Publishing Can Teach Us About the Future of Content Marketing
'In the wake of New York Times ’ editor Jill Abramson’s firing, an internal company audit leaked to the public offers an inside view into how content marketing and the new media landscape will affect the way brands create content for consumers into the future. team approach to content creates winning content. Master SEO.
B2B MARKETING TRACTION | TUESDAY, JUNE 17, 2014
[Content, Relevance] 11 B2B Website Mistakes and How to Avoid Them
Buyer or marketing personas used to be a tool only ad agencies used, but not that more marketing is done in-house, personas help keep marketing real and relevant. You have bad content on your website. Make sure that your writer doesn’t write boring content that is so typical for B2B product and service marketing!
SYNECORE | TUESDAY, JUNE 17, 2014
[Content, Relevance] How to Find Opportunity in a Paid Search Strategy
'While SEO techniques are highly useful for organic searches , which in turn can drive a large amount of traffic to your site, the opportunities with paid search can be optimized to allow you to micro-target prospects and consumers. When considering a paid search strategy, be sure to have relevant content to support your advertisements.
WEBBIQUITY | TUESDAY, JUNE 17, 2014
[Content, Relevance] 14 Brilliant B2B Marketing Strategy Guides
'Much has been written about how the internet in general, and the explosion of content marketing in particular, has changed the nature of b2b marketing. Gated content will work for prospects that are already quite convinced that your company has the knowledge to educate them on specific problems they are challenged with”).
WRITTENT | MONDAY, JUNE 16, 2014
[Content, Relevance] 15 Ways to Get More Customers from Your Blog
'If you’ve jumped onto the content marketing bandwagon and kick-started a blog on your business website, you may have discovered that generating customers from your blog isn’t all as easy as you originally might have thought. Just make sure the quality of the posted content doesn’t suffer. Optimize for SEO.
NUSPARK | FRIDAY, JUNE 13, 2014
[Content, Relevance] The role of public relations in lead generation for B2B firms
There are many elements to creating a program that produces a high quantity of high quality leads: SEO, SEM, Content Marketing, Social Media, and more. For example, your PR efforts should always be optimized for search engines, in line with your SEO strategy. 'Your goal is to sell to businesses. Thought leaders get more press.
SYNECORE | THURSDAY, JUNE 12, 2014
[Content, Relevance] Should You Align Your Content Marketing and SEO Efforts?
Although the two disciplines cover much of the same ground — they are both concerned with distributing fresh, original content to address the problems, needs, and wants of a target audience — many companies still manage these two aspects of content creation separately. Keywords. Long-Tail Keywords. Internal Links. Optimize Images.
VIDYARD | THURSDAY, JUNE 12, 2014
[Content, Relevance] The 4 Videos Your Brand Needs Right Now
'As the channels available for content marketing continue to expand, planning a new brand video can feel overwhelming if you don’t start with a clear vision in mind. One of the most important considerations when planning new video content is what style of video you choose to produce. Blog Content Marketing An Explainer.
GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, JUNE 11, 2014
[Content, Relevance] 10 Things You Probably Don’t Know About Google+
But the benefits of Google+ goes way beyond SEO. To be the best , it needs to come up with search results that are the most relevant and contextual. To ensure the content it chooses to place on the first page of search results is the best it can find, Google needs to trust the source of that content. Content quality.
MARKETING ACTION | TUESDAY, JUNE 10, 2014
[Content, Relevance] Optimize Your Content for Inbound Marketing: Part 1
Strategically and tactically, that means you must optimize your content for discovery via search engines. So what’s the best way to optimize content for search … and searchers? Without this understanding, it’s much much harder to optimize your content. Part 2: Optimizing Content to Improve Your Search Rankings. No matter.
MARKETING INTERACTIONS | SUNDAY, JUNE 8, 2014
[Content, Relevance] The B2B Funnel is Now a Sieve
Marketers who don't integrate new channels into their content marketing strategy will find they have a very leaky funnel. Given that only 32% of enterprise B2B marketers consider their content marketing effective, they need to pay attention to what they're doing with the 17 tactics they use, on average. Depth of Relevance.
BIZNOLOGY | FRIDAY, JUNE 6, 2014
[Content, Relevance] Why growing e-Commerce businesses need an SEO Manager, and tips on finding one
'SEO has always been evolving. Stepping away from the ongoing debates about viable SEO tactics, let’s talk about the role of SEO in general to your growing e-Commerce business. Why you need to hire an e-Commerce SEO manager. The role of an SEO manager. Commerce Search Marketing search engine SEO SEO manager
THE FORWARD OBSERVER | THURSDAY, JUNE 5, 2014
[Content, Relevance] So What Exactly IS Inbound Marketing?
Quality content is now what matters in marketing. That''s why great content, rather than money, is now the coin of the realm in marketing. Inbound marketing is a philosophy rooted in the idea that people value personalized, relevant content – not interruptive messages. Here''s a primer. Here''s an overview. Craig Davis.
WRITTENT | THURSDAY, JUNE 5, 2014
[Content, Relevance] 15 Reasons You Should Claim Your Google Authorship Markup
Better SEO. Google loves ranking content readers value highly. By having a high click-through rate, you show Google that visitors are interested in your website’s content. The larger your following, the more receptive to your content Googlers will be once they click-through to your site. Here are 15 reasons why.
HUBSPOT | THURSDAY, JUNE 5, 2014
[Content, Relevance] A Decade of Homepages: An Inside Look at Our Website Redesign Strategy
Now that I think about it, I’ve probably spent more time redesigning my website than I’ve spent actually creating blog content for it or promoting it. For a company that''s in the marketing software business, we probably should have incorporated a few more SEO best practices into the homepage. abajillion. Ah, yes. But how?
HUBSPOT | TUESDAY, JUNE 3, 2014
[Content, Relevance] 8 Types of CTAs You Should Absolutely Try on Your Blog
But all sorts of people visit your blog -- and you don''t want to give them all the same content. To give the right content to your visitors, leads, and customers, you can use what we at HubSpot call "smart CTAs." customer is shown a call-to-action that leads to a worksheet on doing SEO within the HubSpot product. Not always.
VIDYARD | TUESDAY, JUNE 3, 2014
[Content, Relevance] How to Plan Your Video Marketing Strategy
Your plan doesn’t need to be incredibly detailed (as the performance of your first few videos will often reveal some necessary modifications), but you should have a good idea of how you’ll align video content with the goals of your company. Determine what your video content will accomplish (and for whom). Record scratch).
LEADERSHIP | MONDAY, JUNE 2, 2014
[Content, Relevance] Is Your B2B Lead Generation Stuck In A Silo? — Don’t Get Sucked In!
Recognize that SEO is a landscape of shifting sands; think past the search engines. If you create content that is credible, relevant, interesting and shareable, you’ve created value. Remember, don’t let content kill your sales ! . Promote your audience’s content alongside your own. The U.S. But it did.
FATHOM | FRIDAY, MAY 30, 2014
[Content, Relevance] Stay Warm: A Key to Your Industrial Marketing Strategy
At Fathom, we’re very passionate helping our clients develop relevant, useful content. When you have content that customers want and need to read, you benefit immensely from that in terms of SEO. Manufacturing content industrial marketing manufacturing industry Marketing Online Marketing Show…. and Tell.
HUBSPOT | FRIDAY, MAY 30, 2014
[Content, Relevance] Dear HubSpot: My Mom Is the Only Person Reading My Blog
It’s one of those “if it isn’t broken, why would we bother looking to fix it” I’ve just started working here, and prior to me, the company did not have a blog or any real SEO work done. Email posts directly to personal, relevant connections. 'Hey folks, welcome to the second installment of this column.
MARKETING ACTION | FRIDAY, MAY 30, 2014
[Content, Relevance] The Cobbler’s Children Have No … Marketing Campaigns
Use content marketing. You’re going to require fresh content from time to time; you need it for your own marketing, and you need it to set an example for your clients as well as keeping your own growth going. This will connect your agency to relevant content and position you as a source for credible, useful information.
WRITTENT | WEDNESDAY, MAY 28, 2014
[Content, Relevance] 27 Must Use SEO Tools for Incredible Content Marketing Results
'Content marketing is about creating, optimizing, and distributing valuable content to grow your web presence and steer the actions of consumers. Not too hard if you have the right skills and strategy, but without an arsenal of SEO tools at your disposal, you are bound to waste time and money. It’s of the free SEO tools.
HUBSPOT | TUESDAY, MAY 27, 2014
[Content, Relevance] How to Hire a Content Strategist
'The demand for content strategists is outstripping supply, and with good reason: They produce the fuel that drives the inbound engine. Instead, content strategists tend to emerge from various corners of the current marketing and media workforces. Fortunately, I’ve hired for the role and helped others land quality content talent.
MARKETING ACTION | TUESDAY, MAY 27, 2014
[Content, Relevance] Evergreen Content for Marketing Credibility and Staying Power
'One key strategy in managing the costs (and stresses) of content marketing is making it scalable. Another way to scale your efforts is to create “evergreen” content. Evergreen content doesn’t get dated over time, but remains relevant to an issue or topic for the longer term. Examples of evergreen content.
WRITTENT | MONDAY, MAY 26, 2014
[Content, Relevance] SEO & Blogging = a Match Made in Heaven?
'SEO and blogging form the backbone of content marketing, something that every serious business and marketer should be doing today to grow their online presence. All you need is a content strategy. Content creation. Now look at some SEO statistics to get the full picture. SEO can help build authority, too.
HUBSPOT | THURSDAY, MAY 22, 2014
[Content, Relevance] 9 Quick Ways to Take Your Blog to the Next Level
Every week (or month), you know that you’ll be producing X posts, and coming up with content to fill those slots becomes another part of the routine. Smart CTAs are an example of dynamic content: content that is specifically tailored to readers according to how they’re segmented in your contacts database. or higher
HUBSPOT | MONDAY, MAY 19, 2014
[Content, Relevance] Every CMO Needs to Read the New York Times Innovation Report
Solid Content Management System is the Foundation for Success. If the technology you are using gets in the way of your audience being able to find, consume, and share your content, you have an issue. People are sharing links directly to articles, videos, and other content that got their attention. content creation
BIZNOLOGY | FRIDAY, MAY 16, 2014
[Content, Relevance] Link building basics: Niche analysis
Search engines can drive highly relevant, qualified traffic. Links remain integral to any SEO initiative, as they are a strong ranking signal to search engines. Along with the SEO value they offer, links on industry-leading sites also provide great exposure and credibility for your brand. Majestic SEO. Open Site Explorer.
HUBSPOT | THURSDAY, MAY 15, 2014
[Content, Relevance] A Few Quick SEO Wins Your Google+ Page Needs
To read more content like this, subscribe to the Customer section. Your Google+ page is more than just another channel for your content. Regardless of how Google+ changes in the future, content published to Google+ today is crawled just like other pages and served up as search results. SEO Social Media
KOMARKETING ASSOCIATES | THURSDAY, MAY 15, 2014
[Content, Relevance] An Eight-Step Process for Creating Front-Page B2B Industry News
While I had aspirations of becoming a world-famous sports writer (far-fetched), I didn’t realize the potential of applying my journalistic skills to B2B marketing until I interviewed for a content role here at KoMarketing, and then the light bulb lit up. Finally, draft a news story (make sure it’s relevant!) Promotion of Content.
WRITTENT | THURSDAY, MAY 15, 2014
[Content, Relevance] 9 Ways to Measure Content Marketing Success
'Are you reaching your content marketing goals? Assuming the majority of your content is web-based, the backbone of your content measurement should revolve around your website analytics. Once you’re comfortable with these five, you can expand to look at other measures of content engagement and user experience. Crawl rate.
VIDYARD | THURSDAY, MAY 8, 2014
[Content, Relevance] Pop Culture Perfection: HootSuite Unites the Social Thrones
Pretty powerful imagery and it all relates back to their TV theme: The bottom line is, while video content marketing is definitely central to this campaign, it’s not the only content piece HootSuite created. This is especially relevant when you connect your video to a persuasive call to action. Multi-Channel Delivery.
HUBSPOT | THURSDAY, MAY 8, 2014
[Content, Relevance] Need More Website Visitors? Get Back to Basics
When you hear the term “SEO” or “search engine optimization,” who do you think that implies you should be optimizing your site for? 2) Create content using the right keywords. If you have content that helps solves their problems, searchers will find and visit your site. What do they want to see?
THE NEW STRATEGIST | WEDNESDAY, MAY 7, 2014
[Content, Relevance] 5 Tips to Unleash the Power of Long-Tail SEO
They do it because they’ve got endless piles of data that tell them how you’re searching, and they constantly tweak their system to deliver the most relevant results. Get found for long-tail searches, serve up quality content that solves the searchers problem, and you’ve immediately delivered real value to a potential customer.
WRITTENT | WEDNESDAY, MAY 7, 2014
[Content, Relevance] SEO Copywriting: 25 Best Practices for 2014
'To the dismay of businesses and marketers, SEO copywriting best practices do not guarantee high SERP rankings. All of them adhere to SEO and content creation guidelines. In 2014, SEO copywriting is about quality – well-written optimized content that appeals to humans. Keep It Relevant. SEO has evolved.
TRADESMEN INSIGHTS | TUESDAY, MAY 6, 2014
[Content, Relevance] A Framework for Writing a Good Post
The inverted pyramid style of writing works as a guide to consistently produce appealing online content that creates new business leads. Over the past seven years, I’ve worked with over 170 agency owners to help them create a niche blog and write meaningful content. You should use simple words when creating your content. Enjoy!
MARKETING ACTION | TUESDAY, MAY 6, 2014
[Content, Relevance] Get Found: 3 Tips to Optimize Your Blog for SEO
Optimize your blog for SEO. Known as SEO, search engine optimization is the Holy Grail of getting found and getting known. Done well, SEO can radically increase your page rank; at Act-On we’ve seen companies go from page 100+ to page 1 of Google. SEO Tip # 1: Include Internal Links. SEO Tip # 3: Use Long-Tail Keywords.
HUBSPOT | TUESDAY, MAY 6, 2014
[Content, Relevance] Handing Over the Keys to Your Company Blog: An Experiment
As we always preach at HubSpot, building your buyer personas is step one of creating awesome content. That''s why we decided to run a guest contributor week on our German blog, and hand over control to some German experts to write and publish content for a whole week. Go-live date and date to submit the content.
HUBSPOT | MONDAY, MAY 5, 2014
[Content, Relevance] An Introductory Guide to Improving Your Local SEO
'Whether you have a single store front or a nationally based chain, a local SEO strategy is key to driving more prospects through your doors. Search engines rely on signals including local content, social profile pages, links, and citations to provide the most relevant local results to the user. On-Page Signals. 5) Yelp.
KOMARKETING ASSOCIATES | MONDAY, MAY 5, 2014
[Content, Relevance] To Increase Social Engagement, Don’t Follow the Crowd
'The basics of a content marketing strategy revolve around when and where – what day and time to publish blogs and on which social networks to share them – to increase brand awareness and drive traffic. Takeaway: Publishing content outside of peak hours seems to attract more social engagement. The research covers 1.2
HUBSPOT | MONDAY, MAY 5, 2014
[Content, Relevance] 20 Must-See SlideShare Presentations That'll Inform, Inspire & Entertain
But in the meantime, here are an additional 20 presentations that are truly inspiring pieces of content. We look at Rand as not only a thought leader in SEO, but an inspiration for up-and-coming entrepreneurs. 8) The Other C Word: What Makes Great Content Marketing Great, Velocity Partners. content creation Mark O''Toole.
MARKETING ACTION | FRIDAY, MAY 2, 2014
[Content, Relevance] How Can You Use Content to Rank Higher in Search?
It’s the mantra of many, but not one that content marketers use often. Smart marketers realize simply developing content isn’t enough; you have to get that content in front of your end users, your prospects, your existing customers in order to affect the bottom line. Answer Questions to Create Top-Notch Content. Summary.
FATHOM | THURSDAY, MAY 1, 2014
[Content, Relevance] 6 Tips to Help Your Hospital Succeed on Pinterest
Bogging down your boards with overly medical content may not be the best idea. Keep in mind SEO keywords. Using the targeted keywords your service-line marketers use for landing pages, blog posts and microsites will help your content be seen by the right pinners. Pinterest, at heart, is a visual platform. Why pin it? Healthcar
VIDYARD | THURSDAY, MAY 1, 2014
[Content, Relevance] 3 Tips For Boosting Landing Page Conversions With Video
The content of your video will always be dictated by the needs of your campaign , but – in addition to being good – should also explain your offer and what you ask in return. Incorporating our 5 helpful tips to improve SEO for you video should also provide a handy boost in traffic. entertain, or simply pique interest.
HINGE MARKETING | WEDNESDAY, APRIL 30, 2014
[Content, Relevance] Hinge’s Fab Five: April 2014
'Top Professional Services Marketing Content from April 2014. Each month an enormous amount of content is published on marketing. “Is SEO the Future? The ever-changing world of SEO has kept marketers on their toes and constantly on the lookout for the next algorithmic change. Enjoy! Do You Need All That Data?
BLOG MY CALLS | WEDNESDAY, APRIL 30, 2014
[Content, Relevance] The Google+ Obituary
The big question is this: what does this mean for you and your SEO? By authoring a lot of good content and claiming authorship of that content on Google+. 3) Claiming Authorship allows Google to index your content quicker and more reliably. It might be the most relevant SEO tool. Google+ Is Walking Dead.
HUBSPOT | TUESDAY, APRIL 29, 2014
[Content, Relevance] Pinterest Guided Search Changes How We Discover Content, and It's Awesome
Then you can browse the tailored selection to your heart''s content. Guided search has kicked keywords to the curb to help Pinterest users discover more personalized, relevant content in their 750 million boards with 30 billion Pins. Results are serendipitous and surprisingly relevant. SEO Social Media
WEBBIQUITY | TUESDAY, APRIL 29, 2014
[Content, Relevance] 31 Expert Guides to Maximizing Online Brand Visibility – WPO
'Given all of the changes Google has made affecting organic ranking factors (asking webmasters to disavow low-quality links, reducing the value of guest blogging , ignoring links in press releases , etc.), the practice of SEO—optimizing owned content for search—is no longer sufficient for maximizing a brand’s online visibility.
SYNECORE | MONDAY, APRIL 28, 2014
[Content, Relevance] 4 Tips to Prepare for Google's Ever-Changing SEO Strategy
'In 2013, we not only saw updates to two of the most significant Google algorithms — Panda and Penguin — but also the release of Hummingbird, all of which affect SEO efforts to a great extent. The following tips will help you to stay up to date with the latest algorithms and plan your strategy for potential SEO changes in the future.
HUBSPOT | MONDAY, APRIL 28, 2014
[Content, Relevance] Why Your Blog Is Failing
There are also a million other little things you can do to make your blog more successful -- adding social sharing buttons, creating email subscribe boxes, writing better titles, publishing more visual content, optimizing your image selection, etc. You''re running your blog based on out-of-date SEO advice. Their blog is failing.
KOMARKETING ASSOCIATES | MONDAY, APRIL 28, 2014
[Content, Relevance] 3 SEO Opportunities to Look For In a Competitive Link Analysis
To get started, you’ll first need a list of 3-7 relevant search competitors. For example, here is a web page I came across that’s dedicated to Bootstrap framework resources: Many sites with active link sections will ask for users to submit relevant resources and content to help maintain the accuracy of their list. Content ideas.
WRITTENT | SUNDAY, APRIL 27, 2014
[Content, Relevance] 25 + Writing Tools a Freelance Writer Can’t Live Without
The days of “keyword stuffing” in SEO copywriting might be over (yay), but keywords are still relevant in search, so knowing how to find good ones is necessary. If you’ve ever had a word on the tip of your tongue during content creation but couldn’t remember it, it’s too bad you didn’t know about Chirag Mehta ’s tool. Portfolio.
WRITTENT | FRIDAY, APRIL 25, 2014
[Content, Relevance] 11 Tips for Effective Website Copywriting
The value of successful SEO copywriting can’t be overstated, but although some professional copywriters have an innate knack for content writing, the art of effective copywriting is one that can be easily learned. Following are some website copywriting tips to help you create masterful content. Research first. Tell a story.
KOMARKETING ASSOCIATES | THURSDAY, APRIL 24, 2014
[Content, Relevance] How To Squeeze More SEO Out Of Your B2B Marketing Budget Priorities
SEO, Paid Search, and Google AdWords were fourth on the priority list, with 58% of respondents indicating they will increase budgets for these initiatives in the coming year. always find it interesting that “SEO” gets put in an isolated category. From Key SEO Action Items for B2B Marketers Optimizing For Mobile.