• AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, SEPTEMBER 16, 2016
    [Content, Relevance] B2B Marketing Trends for 2016
    They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, SEPTEMBER 16, 2016
    [Content, Relevance] B2B Marketing Trends for 2016
    They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, SEPTEMBER 16, 2016
    [Content, Relevance] B2B Marketing Trends for 2016
    They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, SEPTEMBER 16, 2016
    [Content, Relevance] Study: How Much of Your Content Marketing Is Effective?
    Copyright © 2015 Contently. contently.com By Jordan Teicher Study: How Much of Your Content. 700 content marketers. CONTENTLY STUDY: HOW MUCH OF YOUR CONTENT MARKETING IS EFFECTIVE? Content marketing is having a moment. billion dollars on content marketing this year, and that number is growing fast.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, SEPTEMBER 16, 2016
    [Content, Relevance] Content Methodology: A Best Practices Report
    Content. Practices Report Copyright © 2016 Contently. Why a Content Methodology Is Needed III. Culture of Content: The Foundation. for Content Methodology IV. Components of a Content Methodology V. Create a Content Plan VI. Contents “ If you want to learn. content possible based. In the.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, SEPTEMBER 16, 2016
    [Content, Relevance] Staffing and Launching Your Content Marketing Program
    ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 3: Staffing and Launching Your Content Marketing Program Copyright © 2015 Contently. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Staffing Your Content Team 24 VI. content. 5.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, SEPTEMBER 16, 2016
    [Content, Relevance] Evangelizing a Content Marketing Program
    ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Content Marketing: Why 7 IV. Boost SEO?
  • HUBSPOT  |  THURSDAY, SEPTEMBER 22, 2016
    [Content, Relevance] How To Increase Referral Traffic And Get More Leads
    There are various tactics for accomplishing this goal including search engine optimization (SEO), pay per click advertising (PPC), blogging, social media marketing, etc. The problem is that SEO takes times, PPC is expensive, Google is becoming oversaturated with blog content, and social media has always had a problem proving ROI.
  • KOMARKETING ASSOCIATES  |  THURSDAY, SEPTEMBER 22, 2016
    [Content, Relevance] 8 Keyword Research Tools for Search Engine Marketing in China
    It’s the same with keyword research – you have to cast a wide net to find the right “fish.” No matter if you are an expert with 10+ years’ experience or a beginner, an appropriate keyword research process with the right tools can build a foundation for success in SEO or PPC. Though Google is a global giant, it’s banned in China.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Content, Relevance] How to Host a Marketing Conference That Doesn’t Tank
    The first event of its type in the city, Insight Lancaster brought 125 marketers together to learn the latest thinking on topics like SEO, social media, and more. By organizing sessions this way, organizers ensured that attendees would find topics relevant to their everyday work. By Kerry Gorgone, {grow} Contributing Columnist.
  • MI6 MARKETING AGENCY  |  TUESDAY, SEPTEMBER 20, 2016
    [Content, Relevance] Mi6 Agency’s Top Charts for September 2016
    Auditing your SEO. 450 million web pages audited for SEO in August of 2016 and the major issues are all items that were part of every webmasters ‘SEO 101’ class. Duplicate content, missing ALT tags, broken links and overused meta descriptions top the results. SMBs Struggle to Get the Right Content on the Right Platform.
  • MI6 MARKETING AGENCY  |  TUESDAY, SEPTEMBER 20, 2016
    [Content, Relevance] Mi6 Agency’s Top Charts for September 2016
    Auditing your SEO. 450 million web pages audited for SEO in August of 2016 and the major issues are all items that were part of every webmasters ‘SEO 101’ class. Duplicate content, missing ALT tags, broken links and overused meta descriptions top the results. SMBs Struggle to Get the Right Content on the Right Platform.
  • CAPTORA  |  TUESDAY, SEPTEMBER 20, 2016
    [Content, Relevance] Getting SEO Right: Simple Steps to Better Organic Rankings
    However, organic search (SEO) remains mysterious to a lot of marketers. I’m going to focus on some of the key aspects that will help you get higher in the ranking- architecture and content. Well, because web content is accessed and discovered by Google with a bot(s), not a human. Content is King. Still.
  • KOMARKETING ASSOCIATES  |  TUESDAY, SEPTEMBER 20, 2016
    [Content, Relevance] Appearing in the Google Answer Box: 5 Ways to Increase Your Odds
    The Google answer box feature is a welcomed addition to the SEO community as well. As a content marketer, I see the answer box snippet as an empty plot of prime real estate calling my name. ” For SEOs looking for ways to simply mark a page to be featured, Google says, “You can’t.” Not “Google it.”
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 20, 2016
    [Content, Relevance] 15 Questions to Ask When Hiring an SEO Professional (Seriously)
    Making sure your site is as highly visible as possible in search and maximizing visits requires professional SEO help—whether that comes from inside your company, or from an expert SEO consultant or agency. This isn’t really a question of knowledge (any experienced SEO pro should be able to answer without fumbling for words).
  • ACT-ON  |  MONDAY, SEPTEMBER 19, 2016
    [Content, Relevance] Inbound Marketing or Outbound? Which is the Winner?
    Inbound is commonly referred to as a pull strategy because you are using tactics and great content to pull the attention of your prospects to your brand. Outbound can be classified as push marketing ; you proactively push content to those you consider to be potential buyers, or to existing customers. Lots of people can create content.
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 16, 2016
    [Content, Relevance] Top 5 Marketing Must-Haves for Asset Managers and More
    There are many ways to drive traffic to your website such as paid search, search engine optimization (SEO), content syndication, sponsored emails, sponsored content, and social media. Engaging Content. Early-stage content should be accessible to everyone without filling out your form. Sound familiar? You’re
  • ACT-ON  |  THURSDAY, SEPTEMBER 15, 2016
    [Content, Relevance] Digital Marketing Agencies – How They’re Changing
    first met Kent about six years ago, after I got laid off from an electric vehicle startup. I was referred to him because he was connected to most everyone in Portland, and because he was a thought leader in the digital marketing/SEO space. I was also warned he didn’t really like MBAs (I was a recent graduate). How to keep your clients.
  • ACTIVEDEMAND  |  WEDNESDAY, SEPTEMBER 14, 2016
    [Content, Relevance] Getting the Most From Your Marketing Assets
    The traditional answer to the question  “what is a marketing asset?”  is  CONTENT. blog post, eBook, podcast, report, mobile app, infographic, whitepaper, webinar are all examples of content. Google AdWords In an ideal world, organic Search Engine Optimization (SEO) efforts would yield enough for all your marketing.
  • FATHOM  |  TUESDAY, SEPTEMBER 13, 2016
    [Content, Relevance] 3 Timeless SEO Strategies You Need to Incorporate into General Marketing
    When I’m on client calls, they undoubtedly ask SEO questions, and sometimes those questions don’t have a clear-cut answer – no blog post that exists, or nothing I’ve read about previously. never fear answering these questions because, at its core, SEO is based on fundamental principles. Create Incredible Content. Blog Feed SEO
  • HUBSPOT  |  TUESDAY, SEPTEMBER 13, 2016
    [Content, Relevance] How Does Inbound Work for Membership Marketing?
    It's a little bit about you, but in the sense that your organization needs to publish content and engage with your prospects and members on their terms. Engage : Bringing people into the fold where they do more than consume your content, but become active members or donors. Inbound marketing isn't just about closing sales. Networking?
  • ACT-ON  |  TUESDAY, SEPTEMBER 13, 2016
    [Content, Relevance] How to Breathe New Life Into Old Content
    How many pieces of content has your company published? I’m talking about every format – blog posts, social media posts, white papers, case studies, eBooks, interviews, podcasts, videos, infographics – the works. Is it 1,000 pieces of content? What if you could refresh some of that old content and get more results from it? 3,000?
  • KAPOST  |  MONDAY, SEPTEMBER 12, 2016
    [Content, Relevance] Hidden Content Marketing Success Metrics for B2B
    What exactly does content marketing success look like for B2B? The fact is, content marketing success is different for every organization and every step of the conversion funnel. This variability creates challenges for marketers who often feel like they’re fitting a square peg in a round hole with their content analysis.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, SEPTEMBER 12, 2016
    [Content, Relevance] 8 Strategies to stand out when you’re late to the content marketing game
    Content budgets are soaring, content output is exploding. If you’re the first one to dominate a niche with  your content, you’re one of the lucky ones. You’re probably keeping a stranglehold on your leading position by publishing relevant, helpful, and interesting content on a consistent basis.
  • HINGE MARKETING  |  FRIDAY, SEPTEMBER 9, 2016
    [Content, Relevance] A User Experience Design Process that will drive your Website’s Performance
    The user experience design process is just as important as the content creation process when you are refreshing your current site or building a brand new one. Visitors’ impatience applies to content, too. quick 30 second video , a few chunks of relevant copy, and a cool infographic are far more likely to hold a visitor’s attention.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, SEPTEMBER 8, 2016
    [Content, Relevance] Is content swiping smart marketing or brand desperation?
    The race to publish meaningful and relevant content is furious. simply dove into the meat of the content. But where did this content come from? The benefits of this content strategy. Forbes has an insatiable need for content and has found a new goldmine — experts answering questions on Quora.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 8, 2016
    [Content, Relevance] Why Nonprofits Should Start Inbound Now
    That's why inbound marketing is all about building trust and authority with people through content. The inbound tactics to attract your ideal prospects include: boosting traffic to your website via SEO-optimized pages and blogs, and earning high quality backlinks. similar approach can work for all sorts of inbound content.
  • HINGE MARKETING  |  WEDNESDAY, SEPTEMBER 7, 2016
    [Content, Relevance] 10 Effective Website Copywriting Tips for Marketing Your Technology Firm
    Here’s what our research tells us about how professional services firms as a whole are being checked out these days: So if your website’s not converting viewers or if visitors leave your site right away, take a look at the copy on your website, as well as any educational content you are offering to visitors. Can enough be said about SEO?
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 7, 2016
    [Content, Relevance] Discover Where Your Competitors Are Beating You Online
    This is where you want to attract them with relevant content for their challenge through blog articles, web pages, and social media. You need to have valuable content offers with premium content that proves your expertise in solving their problems. Content Evaluation. High-Value Content Offers. Forms.
  • WRITTENT  |  WEDNESDAY, SEPTEMBER 7, 2016
    [Content, Relevance] 5 Copywriting Techniques That Affect SEO
    It’s easy to make the mistake of thinking copywriting and search engine optimization (SEO) are two separate things. SEO is for search engines; it’s about appealing to their algorithms. In reality, however, copywriting and SEO work together. Search engines care more about your content’s authority. Write for the User First.
  • ACT-ON  |  WEDNESDAY, SEPTEMBER 7, 2016
    [Content, Relevance] YouTube Views Don’t Matter – Here Are 5 Metrics That Do
    Logically, this shows that your biggest fans find the video relevant. Then at the top of the page type your video title in “Search for content.” This gives you an idea of how many of your subscribers are jumping right into watching the content. “Wow, that YouTube video has got more than a million views already!”
  • KEO MARKETING  |  TUESDAY, SEPTEMBER 6, 2016
    [Content, Relevance] Is Your 2017 Marketing Budget Ready?
    App indexing on search engines. I f you perform a Google search on a mobile device, the search results will include not just web pages, but also relevant content that is within an app. Content Marketing. Search Engine Optimization (SEO). With the new year comes a new set of challenges for marketers. Video will dominate.
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 6, 2016
    [Content, Relevance] Remember to market to your own influencer network
    Craft a genuine message or start a conversation using all of the relevant information Contactually helps provide on your contacts. I really love influencer marketing. Too much. So much, in fact, that I often forget to do the sales and business development work required to keep Gerris Corp moving forward. What Is Contactually? Cheers, Chris.
  • OPENTOPIC  |  FRIDAY, SEPTEMBER 2, 2016
    [Content, Relevance] Is SEO Still Relevant In The Modern World Of Digital Marketing?
    Read the original article: business2community.com – Google has seemingly slapped down all attempts at marketing for the purposes of SEO in the last few years. Understand that in the past SEO was about stuffing keywords into content and throwing out lots of back links. appeared first on Opentopic. Brands & Marketers
  • HUBSPOT  |  THURSDAY, SEPTEMBER 1, 2016
    [Content, Relevance] 5 Tips to Improve Your Nonprofit's Email Strategy
    Email's relevance and impact for nonprofit organizations continues to grow. Recognize that different personas may be more motivated by different messages, so tailor content that appeals to your personas' varying interests. Attracting people to your organization and into your prospect database is why you publish all that great content.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 1, 2016
    [Content, Relevance] What Is Digital Marketing?
    Search Engine Optimization (SEO). Read this post to teach yourself SEO in 30 days. ). Content Marketing. The creation and promotion of content assets for the purpose of generating brand awareness, traffic growth, lead generation, or customers. Learn what goes into a modern content marketing strategy here. ).
  • HALEY MARKETING  |  TUESDAY, AUGUST 30, 2016
    [Content, Relevance] Referral Marketing vs. Inbound Marketing vs. Direct Marketing – Which is the key to growth?
    Inbound marketing , which has become virtually synonymous with content marketing, refers to marketing activities that bring visitors in.  As more buyers search for solutions to t. Such referrals often happen spontaneously.  As with most businesses, the best leads a staffing firm can generate come from referrals.
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 29, 2016
    [Content, Relevance] Social Media and SEO: When and How They Work Together
    Author: Nate Dame The connection between  social media marketing  and SEO can be confusing. Should the social media team have a stake in SEO? If it’s effectively a web page, the same rules of SEO should apply to them, right? Social media is the easiest and most effective way to push out your SEO-based content.
  • THE NEW STRATEGIST  |  SATURDAY, AUGUST 27, 2016
    [Content, Relevance] The Best Money You’ll Ever Spend on SEO, Social, and Content
    You may have all the technology and expertise in the world at your disposal, but do you have this crucial element to SEO, content and social media success? Do you have a fantastic SEO platform? Utilizing all the many paid search tools to drive traffic to your brilliant content? An investment in great people. All of it.
  • HUBSPOT  |  FRIDAY, AUGUST 26, 2016
    [Content, Relevance] How to Improve SEO Using Educational Resources: One Company's Step-by-Step Framework
    The holy grail of content marketing and SEO is to be ranked in the top 10 on Google for a high volume search term. That said, SEO is very much a rich get richer game. Unfortunately, great content isn't always enough. In most cases, you need links from authoritative sites pointing to your content. edu) resources.
  • KOMARKETING ASSOCIATES  |  THURSDAY, AUGUST 25, 2016
    [Content, Relevance] 5 Things to Pay Attention to in a B2B Competitive Analysis
    Bonus tip: The best way to influence or grow your Domain Authority is through earning relevant, fresh links from other authoritative sites. During a B2B competitive analysis, it’s important to dig into each individual competitor’s website and look at their content marketing initiatives. What are their SEO efforts like?
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 25, 2016
    [Content, Relevance] The Top Skills In-Demand for Today’s Hybrid Content Marketer
    Fueled by the internet boom, content marketing especially has seen explosive growth over the past five years. Last year, job listings for content marketers grew nearly 350% on Indeed.com between 2011 and 2015. So what are the qualifications for the ideal hybrid content marketing applicant? Content Marketing b2b Consumer
  • HUBSPOT  |  THURSDAY, AUGUST 25, 2016
    [Content, Relevance] Google is Cracking Down on Intrusive Mobile Pop-Ups: Here's What Marketers Need to Know
    Pages that show intrusive interstitials provide a poorer experience to users than other pages where content is immediately accessible,” Google’s official announcement states. Displaying a standalone interstitial that the user has to dismiss before accessing the main content. SEO Mobile Marketing Analytics Daily Tactical
  • ACT-ON  |  THURSDAY, AUGUST 25, 2016
    [Content, Relevance] 10 Groups to Join on LinkedIn if You’re in Marketing
    By adding quality, relevant content to groups and participating in thoughtful conversations, you’ll be able to establish trust, credibility, and authority within your industry. To make things easy for you, we’ve cherry-picked a list of 10 validated groups that offer great content (and conversation!) B2B Content Marketing.
  • HINGE MARKETING  |  WEDNESDAY, AUGUST 24, 2016
    [Content, Relevance] 3 Essential Marketing Skills that Drive Growth in Professional Services
    quick scan of the techniques favored by high growth firms suggests three essential skill areas for marketing teams: SEO, Content Promotion (specifically blogs), and — by implication — Web Analytics to measure all of those efforts. Marketing Skill #1: SEO. Any Industry Content Marketing Online MarketingOrganic search?
  • CONTENT STANDARD  |  TUESDAY, AUGUST 23, 2016
    [Content, Relevance] How Is Video Content Affected By the Rise of Voice Search?
    The effects of voice search on content creation are widespread, and video content is no exception. Despite their visual appeal, videos still depend on text to drive organic traffic and SEO relevance—which leaves plenty of opportunity for voice to have an impact. Search Implications on Content.
  • PUREB2B  |  SUNDAY, AUGUST 21, 2016
    [Content, Relevance] Tips for Maximizing Content Syndication Performance
    You need to stick to your content schedule and publish quality material like clockwork. Though time-consuming, churning out valuable content is a fool-proof way to ensure that your quality score remains high. Syndicating your content is one of the many ways to boost your reputation and enhance your visibility. Before You Go.
  • WEBBIQUITY  |  FRIDAY, AUGUST 19, 2016
    [Content, Relevance] How Does Content Marketing Help with SEO?
    Content marketing and SEO are often written about and addressed separately. There have been theories surrounding Google’s algorithm that question if content marketing as important as people think it is for a business’ rankings for years, but there’s no doubting that efficiently marketing quality copy is beneficial to any SEO strategy.
  • WRITTENT  |  WEDNESDAY, AUGUST 17, 2016
    [Content, Relevance] 114+ Copywriting Formulas to Get Traffic & Leads
    Start from the start, or just pick the chapters that are most relevant to you. They will help you decide what type of headline best suits your content, so you can then find more specific formulas to try. Cliffhanger – Hint at what is in your content, but don’t give away everything. Example: Little-Known Ways to Improve Your SEO.
  • HALEY MARKETING  |  TUESDAY, AUGUST 16, 2016
    [Content, Relevance] What Facebook’s News Feed Update Means to Your Staffing Firm
    The goal of Facebook’s News Feed algorithm ( as explained by their data engineers ) is “to show people the stories most relevant to them, so we rank stories so what’s most important to each person shows up highest in their News Feeds.” Facebook aims to show content to people that is informative – to them.
  • CONTENT STANDARD  |  FRIDAY, AUGUST 12, 2016
    [Content, Relevance] The Evolution of the Ideal Content Marketer: Why Hybrids Are Changing the Industry
    While watching this revolution take place firsthand, the team at Fractl wanted to gain a better understanding of the state of the current industry landscape, specifically for the content marketer. The Age of Inbound: How Being a Hybrid Content Marketer Became So Important. Content Marketing Was (Re)Born. Social Media Evolved.
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 10, 2016
    [Content, Relevance] Introducing the Definitive Guide to Social Media Marketing
    Because social media platforms are where people increasingly spend their time, it’s naturally a great way to keep in touch with your audience, offer them insight into your brand’s personality, and share valuable content. SEO Benefits. If not, you’re missing out on a huge audience base. Marketing #FOMO, anyone?
  • HUBSPOT  |  WEDNESDAY, AUGUST 10, 2016
    [Content, Relevance] 5 Smart Reasons to Create Content Outside Your Niche
    Smart Reasons to Create Content Outside Your Niche. 1) You can reach much bigger audiences. smart content promotion strategy changed all that. Bottom line: What you lose in topical relevancy you'll make up for in volume. 2) You can start biasing future customers. You need to think about the tone and style of your content.
  • BIZNOLOGY  |  TUESDAY, AUGUST 9, 2016
    [Content, Relevance] Blog2Social removes all social sharing pain
    As you’ll see below, reactivating old, previously-shared, content through my networks immediately resulted in traffic–both volume and also unique visitors: If I never did that, I would have been leaving all of that traffic and all those visitors on the table. You know all the hell I go through every time I publish a blog post ?
  • WEBBIQUITY  |  TUESDAY, AUGUST 9, 2016
    [Content, Relevance] The 28 Best Influencer Marketing Tools
    Influencer marketing tools can help marketers identify the most relevant and engaging bloggers, journalists, and media outlets in their specific industry segments; reach out to them more effectively; automate low-level, repetitive tasks; and track and monitor results. ” —  Marketing Insider Group (Content). ” —  ViralBlog.
  • KAPOST  |  MONDAY, AUGUST 8, 2016
    [Content, Relevance] Marketing and Technology: Lessons from Salesforce’s Marketing Technology Director
    also known as “pull marketing”), thereby forcing marketers to think hard and be smart about determining how they reach out to prospects, and with what content and tactics. The WHAT: Content Creation System – Allows content creation that resonates with your prospective customers. – Bala Kudaravalli, @salesforce.
  • HUBSPOT  |  FRIDAY, AUGUST 5, 2016
    [Content, Relevance] 18 Tips for Planning a Flawless New Product Launch
    If you’re launching a new product that enters your company into a new space -- potentially a space where your company doesn’t have a ton of authority -- start creating content about that space pre-launch. You’ll want to seed this content for SEO purposes and to establish your company as experts in the market. Pre-Launch. Launch.
  • WRITTENT  |  WEDNESDAY, AUGUST 3, 2016
    [Content, Relevance] 62 Experts Share Their #1 Actionable SEO Technique
    Looking for the best ways to improve your SEO? Yes, it can feel overwhelming when you have to sort through the mountains of SEO techniques out there… So, before you use a technique, you want to know that all the time and effort you spend on it will be worth it in the end. Write Quality Content. SEO is slow. Sean Si.
  • CONTENTLY  |  TUESDAY, AUGUST 2, 2016
    [Content, Relevance] The Top 10 Free Content Analytics Tools
    So you’re consistently pumping out engaging content and have a solid distribution strategy in motion. Now you need to know how that content is performing, who’s visiting your website, and how you can hook your audience so they’ll return. Tests to see if Google can “understand” your content. Bit.ly. Piwik.
  • HALEY MARKETING  |  MONDAY, AUGUST 1, 2016
    [Content, Relevance] Most Common On-Site SEO Problems
    SEMrush, one of the leading search engine marketing tools (and one of the tools Haley Marketing uses), recently did an audit of 100,000 websites and 450 million web pages to examine the biggest on-site SEO issues. As a staffing and employment agency, here are the biggest SEO problems you should look out for on your website: Duplicate content.
  • PUREB2B  |  SUNDAY, JULY 31, 2016
    [Content, Relevance] Top 10 B2B Marketers to Follow for Expert Insights
    That is truly what keeps them relevant and cements their positions as the best that the industry has to offer. MarketingProfs.com is one of the best online resources to develop your marketing skills and learn from some of the best in the industry, and Ann Handley is Chief Content Officer for the website. Website ] [ Twitter ].
  • VIDYARD  |  THURSDAY, JULY 28, 2016
    [Content, Relevance] 25 of the Very Best Content Marketing Resources in 2016 … So Far
    Content marketers are always open to consuming more content. Well … good content. As a content marketer myself, I’m always on the hunt for good content as a way to improve and learn more. 25 amazing content marketing resources so far in 2016. How you go about consuming all this content is up to you.
  • WEBBIQUITY  |  THURSDAY, JULY 28, 2016
    [Content, Relevance] 5 Ways Your Website Could Be Hurting Sales
    No matter how elegant your design, nobody wants to spend a lot of time digging for the content they need. Every major element on your website should point potential consumers in the direction you want them to go. 5) Lack of SEO. Search Engine Optimization – or SEO – is the bread and butter of any business’s website.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 28, 2016
    [Content, Relevance] Debunking 10 Common SEO Misconceptions
    Working in a search marketing agency, I often forget that basic SEO techniques are not second nature to the general public. After that instance, I realized that there are multiple myths and generalizations made about SEO that are not 100% true. SEO Is Dead. No, SEO is not dead. SEO Produces Results Overnight.
  • HUBSPOT  |  THURSDAY, JULY 28, 2016
    [Content, Relevance] 21 Things Recruiters Absolutely Hate About Your Resume
    Because my college major had nothing to do with marketing or technology, I'd written "Relevant coursework: Statistics" in the education section of my resume in an effort to d raw a connection. In fact, you don't need to add any classes -- but it's OK if you want to list a few important ones relevant to the job you're applying for.".
  • JUNTA 42  |  WEDNESDAY, JULY 27, 2016
    [Content, Relevance] The 4th Reason for Content Marketing: A Profit Center
    This post was co-written by CMI’s Chief Content Adviser  Robert Rose. In both our speeches and workshops to audiences not familiar with content marketing, we generally spend the first part of the presentation on what content marketing looks like, and how it can provide multiple ways to create value. Goal of sales or win.
  • HUBSPOT  |  TUESDAY, JULY 26, 2016
    [Content, Relevance] 6 Overlooked Ways to Win More New Clients
    With email automation, you can set up nurturing workflows to engage with potential clients, familiarize them with your services, and personalize content to fit their stage in the marketing funnel. Keep it relevant to what the potential client is looking for, and keep it short. Not to mention you'll reap major SEO benefits.
  • BIZNOLOGY  |  MONDAY, JULY 25, 2016
    [Content, Relevance] Why brands need a different kind of content.
    There’s been a lot written about content creation, placement, and promotion in recent months. To begin with, there has been an apparent shift to more short form and visually based content (image over text) to suit the small screen user. This is where the art of content creation offers a lot of opportunity and room to grow.
  • VIDYARD  |  THURSDAY, JULY 21, 2016
    [Content, Relevance] 25 of the Very Best Content Marketing Resources in 2016 … So Far
    Content marketers are always open to consuming more content. Well … good content. As a content marketer myself, I’m always on the hunt for good content as a way to improve and learn more. 25 amazing content marketing resources so far in 2016. How you go about consuming all this content is up to you.
  • VIDYARD  |  THURSDAY, JULY 21, 2016
    [Content, Relevance] 25 of the Very Best Content Marketing Resources in 2016 … So Far
    Content marketers are always open to consuming more content. Well … good content. As a content marketer myself, I’m always on the hunt for good content as a way to improve and learn more. 25 amazing content marketing resources so far in 2016. How you go about consuming all this content is up to you.
  • SALES ENGINE  |  WEDNESDAY, JULY 20, 2016
    [Content, Relevance] Is Content The Solution for Your Shrinking Sales Pipeline?
    The problem is that your competitors are lurking on the Internet trying to find these prospects while they’re researching online to steer them their way using paid search, ad retargeting, SEO and other tactics. That's where compelling content comes in. Of course, you need to offer content to prospects. Content Strategy
  • BIZNOLOGY  |  WEDNESDAY, JULY 20, 2016
    [Content, Relevance] Content marketing and SEO, a relationship of evolution
    Does your current content marketing strategy stand alone? Have you wondered why your best content isn’t bringing the organic traffic you expected? Content marketing has an innate relationship with SEO. Tyler covers the following: A contextual history of content marketing and its ever-evolving state of flux.
  • CONTENT STANDARD  |  WEDNESDAY, JULY 20, 2016
    [Content, Relevance] The Evolution of Content Marketing: Why Darwinism Matters to Your Strategy
    And most relevant: consider the blue mussel just off the New England coast; a coastline that saw a new predator in the form of the one-inch-wide Asian shore crab. Content marketing, of course, is the way to go, but let’s talk about specifics. What kind of content will really resonate? Be a cynic about your content too.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 19, 2016
    [Content, Relevance] 5 Tips For CMOs To Keep Their Creative Teams Humming
    Content Strategy. Creatives involved in content strategy need to be regularly informed of the latest developments in copywriting, SEM/SEO, UX, blogging and social media marketing. The best advice is to have your content strategy team follow the best relevant blogs, including Kissmetrics and Moz. Development. There.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JULY 19, 2016
    [Content, Relevance] 20 Online Marketing Tools That Boost Campaign Results
    SEO Tools. How we use it : This tool gives our SEO team an opportunity to see how a page will appear in SERPs before hitting “publish.” How we use it : Search Console is critical to successful SEO efforts. How we use it : By simply entering a URL, our SEO team is able to see a complete technology profile.
  • HUBSPOT  |  TUESDAY, JULY 19, 2016
    [Content, Relevance] Using Noindex, Nofollow HTML Metatags: How to Tell Google Not to Index a Page in Search
    But, while it’s true that publishing more pages that are relevant for a particular keyword (assuming they’re also high quality) will improve your ranking for that keyword, sometimes there’s actually more value in keeping certain pages on your website out of a search engine’s index. SEO featured-1 Daily CanonicalSay what?! Why not?
  • WEBBIQUITY  |  TUESDAY, JULY 19, 2016
    [Content, Relevance] The 17 Best Keyword Research Tools for SEO and SEM
    Despite some misleading chatter to the contrary, SEO is not dead , and keywords still matter. And of course, keyword stuffing, as an SEO tactic, is long dead. Sample review:  “Make sure you take the time to optimise your curated content. Use tools like Wordstream to help you find relevant and trending keywords.”
  • VOLACCI  |  MONDAY, JULY 18, 2016
    [Content, Relevance] 8 Ways Drupal 8 Can Improve Your Website and Generate More Leads
    With the new core enhancements , you can execute more effective marketing campaigns because you can deliver personalized content segmented by audience, language, and device type. You can develop relevant content that improves SEO, drives users to your website, creates leads, and results in more sales. Speed Matters.
  • OPENTOPIC  |  THURSDAY, JULY 14, 2016
    [Content, Relevance] 7 Reasons You Should Stop Managing Your SEO and Hire a Pro
    Join us for a free, live webinar and learn how to drive revenue with content marketing. Register Now » Search engine optimization (SEO) has long been an important strategy for business success, and it’s becoming more relevant. Tune in 8/4 at 10:30 a.m. Cognitive Technology
  • BIZIBLE  |  WEDNESDAY, JULY 13, 2016
    [Content, Relevance] The Down-Funnel Impact of B2B Cross-Channel Marketing [Data]
    Our marketing has greatly evolved over the years and we want to make sure we are basing our analysis and our following optimizations based on current and relevant data. Organic Search is increasingly driven by our content -- blog posts, ebooks, industry pages, etc. Key Findings. Customers, on average, engaged with 3.2 Customers are 1.4x
  • BIZNOLOGY  |  WEDNESDAY, JULY 13, 2016
    [Content, Relevance] Why don’t more marketers use keyword research?
    The main point of the talk was about building brands using the methods Mike and I promote in our book: Outside-In Marketing: Using Big Data to Guide Your Content Marketing. When they inevitably find your content, condition the conversation towards your brand. When my wife heard it, she said they sound like the “Click and Clack of tech.”
  • FATHOM  |  TUESDAY, JULY 12, 2016
    [Content, Relevance] Lead Change and Transform Communications with Nurture Marketing
    It holds this designation due to its ability to automate messages and communications with speed, efficiency, and personalized relevance. The ease which with you can spread relevant messages across the buying funnel allows marketers to truly utilize unfair advantage messaging in an impactful way. The times, they are a changin’.
  • HALEY MARKETING  |  MONDAY, JULY 11, 2016
    [Content, Relevance] What’s the Point of a Social Media Strategy?
    You should update them, share relevant content and engage with your audiences. SEO/Social Media Create a Social Strategy How to Create a Social Strategy social media for recruiters social media for staffing social media strategy Social Strategy for Staffing FirmsYou have a Facebook page. And LinkedIn, Twitter and Google+ too.
  • KAPOST  |  FRIDAY, JULY 8, 2016
    [Content, Relevance] Don’t Be Boring: What Creative B2B Marketers Can Learn from B2C
    Everyday, we’re supporting a lengthy sales cycle, creating internal alignment, planning our content marketing , and working to understand the intricacies of often complex industries. B2C marketers are on the cutting-edge of creative content and design. But no one does customized content like a B2C company. Be relevant.
  • WRITTENT  |  THURSDAY, JULY 7, 2016
    [Content, Relevance] Blog Writing: 29 Experts Share Their Top 3 Must-Follow Rules
    You need to do your research, know your audience, be interesting, write compelling headings, keep it simple, write actionable content, make your writing scannable, and include call to actions—and that’s not even everything you need to keep in mind. However, the “simple” still applies with online content. Ashley Faulkes. B.
  • CEROS  |  WEDNESDAY, JULY 6, 2016
    [Content, Relevance] 5 Ways to Improve SEO with Content Marketing
    This post, 5 Ways to Improve SEO with Content Marketing , written by Gordon Plutsky , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. For the search engine, best practices mean returning sites that answer the user’s questions and deliver real content value to the searcher.
  • WRITTENT  |  TUESDAY, JULY 5, 2016
    [Content, Relevance] 25 Experts Share Top 3 Content Marketing Trends for 2017
    Content marketers who keep track of the current trends will have an advantage when it comes to planning for the future. Isn’t it great when you know which way content marketing is heading in the next few years and which areas to focus your efforts on? Visual content will increase at a rapid pace but so will messaging platforms.
  • CONTENTLY  |  TUESDAY, JULY 5, 2016
    [Content, Relevance] Ask a Content Guy: Where Should I Distribute My Content Marketing?
    Welcome to your monthly edition of “Ask a Content Guy,” in which I answer all of your most pressing content questions and try to incorporate as many GIFs as possible. Last month, I covered what content metrics really matter , and the month before that I decoded some game-changing marketing buzzwords. Ruth, Cambridge.
  • ACT-ON  |  FRIDAY, JULY 1, 2016
    [Content, Relevance] How to Focus Your Marketing Efforts Through ToFu, MoFu and BoFu Stages
    Understanding that path is the beginning of understanding life from your lead’s point of view, and that’s ground zero for the content you create for them, the offers you make, and the ways you invite them to engage with you. In this portion of the funnel, your content should be focused on awareness and education. Blogs. eBooks.
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 30, 2016
    [Content, Relevance] Is Your SEO Actually Working? 3 Ways to Find Out
    Author: Nate Dame One concern I hear over and over from marketing managers and executives is about accurately and objectively measuring SEO progress and ROI. But modern SEO hasn’t been the easiest thing to confine to a static set of metrics. Traditionally, SEO efforts that could rely on more technical strategies were easier to measure.
  • WRITTENT  |  WEDNESDAY, JUNE 29, 2016
    [Content, Relevance] 29+ Actionable Content Writing Tips [+Examples]
    With so much content already out there, content writing that stands out and convinces readers to read your blog over someone else’s is difficult. Here are 29+ actionable content writing tips to help you, along with examples, statistics, and quotes. 1. Make Your Content Actionable. Read your content aloud. Where?
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, JUNE 29, 2016
    [Content, Relevance] 8 Great LinkedIn Groups for B2B Marketers
    From the group introduction: A community those looking to reach their best customers online through techniques like inbound marketing, search engine optimization (SEO) and social media. From the group introduction: Tips and content from the world of B2B appointment setting, B2B lead generation, and general sales & marketing.
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 29, 2016
    [Content, Relevance] How to Create a Lean, Mean Content Creation Machine
    Author: Ellen Gomes Have you ever thought your content initiatives needed more pizzazz? But ‘more’ content creation can be a challenge in the face of scarce resources. One question I hear often is “How do you create content at scale?” Often, these responsibilities lie within your content team.
  • PUREB2B  |  TUESDAY, JUNE 28, 2016
    [Content, Relevance] Effective Lead Nurturing in Stages
    Once you’ve created your buyer personas, you can create content and messages tailor made for your target audience. This allows you to publish quality content that your ideal customer will find useful or valuable. This includes free eBooks, white papers, webinars, and other content that they’ll find useful, interesting, or entertaining.
  • SNAPAPP  |  MONDAY, JUNE 27, 2016
    [Content, Relevance] 13 Expert Resources on Reducing Bounce Rate
    In this post, Don outlines three leading causes of high bounce rates – technical issues, content issues, and design issues – and offers recommendations for improvement. 2. Neil Patel, How to Cut Your Bounce Rate in Half with Interactive Content. Elite Strategies, SEO Case Study: Decreased Bounce Rate by 55%, Doubled Traffic.
  • HINGE MARKETING  |  THURSDAY, JUNE 23, 2016
    [Content, Relevance] Applying Consumer Market Web Usability Lessons to Professional Services
    Before we review some of the top consumer websites, here are a couple of general statistics for context: The most popular content management system (for all websites) is WordPress, powering 25.4% of all websites in the world and hosting over 76.5 eBay – From Flea Market to Curated Content. #26 Global, #7 US – eBay.com. million blogs.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 23, 2016
    [Content, Relevance] How to Find Influencers for B2B Online Marketing Campaigns
    From an online marketing perspective, influencer marketing helps expand reach, increase brand awareness, improve SEO, gain credibility and much more. Start by entering a keyword or phrase and BuzzStream will display a list of some of the most relevant influencers producing content around that topic. And how can you use it?
  • CAPTORA  |  TUESDAY, JUNE 21, 2016
    [Content, Relevance] Three Phases of High-Performance Campaign Creation
    Relevant, targeted marketing campaigns are the building blocks of your #leadgen efforts. Review the Content Marketing ROI Checklist to make sure your content is on point. Familiarize yourself with campaign and SEO best practices that will affect the search engine rankings of your finish product. Click To Tweet. After.
  • OPENTOPIC  |  MONDAY, JUNE 20, 2016
    [Content, Relevance] 10 Crucial Elements of Good SEO Copy
    Opentopic blog >> searchenginejournal.com Today, SEO is more than just a group of methods used to attract search engines. While the “great” content of yesteryear involved stuffing web copy full of keyword and writing stiff, clunky material that only a search engine could love, today’s SEO is more relevant, more.
  • MODERN B2B MARKETING  |  MONDAY, JUNE 20, 2016
    [Content, Relevance] Get Your Blog On: 4 Steps to Blogging Success
    Interestingly enough, now that I’m a Content Marketer at Marketo, part of my responsibilities include managing the blog, where oversharing can actually be a good thing! And when it comes to content, a blog is one of the most cost-effective and authentic ways to engage with them at scale. Preferred content topics. Topic.
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