• HUBSPOT  |  SUNDAY, DECEMBER 21, 2014
    [Content, Relevance] Out of Ideas? 8 Great Places to Find Inspiration on the Internet
    To read more content like this, subscribe to Agency Post. There are some great social media marketing, advertising, SEO, SEM, and online marketing communities in there, along with more general groups like the " Get motivated! Want more content like this? Content Creation Daily Hey, we’ve all been there). subreddit.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [Content, Relevance] Closing the Loop on Social Leads
    monitor conversations and create content that relates to the discussions you find, you’ll not only reap the. advantages from your evergreen content. Filter through the masses of content by setting up keyword searches for your brand, your main. more extensive pieces of content like eBooks, webinars or how to video series.
  • HUBSPOT  |  FRIDAY, DECEMBER 19, 2014
    [Content, Relevance] An Overview of the Major Google Algorithm Updates of 2014
    To make sure you''re fully up to date on the latest major changes in SEO, we''ve compiled a full list of the most important Google algorithm updates from 2014. For your reference, here are the names given to Google''s algorithm updates that were relevant for 2014 and a brief description of each. The Animals: A Quick Refresher. Panda 4.0:
  • FATHOM  |  THURSDAY, DECEMBER 18, 2014
    [Content, Relevance] The Secret to Success for Manufacturing Websites: Foundation Pages
    Before focusing on blog posts and other types of innovative onsite content, it’s vital that manufacturers make sure their website’s foundation pages are built and showcased properly. Foundation pages are fundamental content that describe a business, its services, its clients, and its differentiators. Go check him out! ABOUT US.
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 18, 2014
    [Content, Relevance] 3 Ways Social Media and SEO Can Work Together
    'The best B2B online marketers are constantly integrating SEO into their organizations’ broader marketing initiatives. You can find those resources below: 3 Things Your Social Media Team Should Know About SEO. 10 Things I’ve Learned About SEO in 2014. Link Building and Social Media Process. Are you using IFTTT?
  • MARKETING ACTION  |  THURSDAY, DECEMBER 18, 2014
    [Content, Relevance] Global Software Provider Mikogo Uses Marketing Automation to Drive Results
    It is, but it can become a problem when you don’t have the right information to qualify leads and reach out to each one in a targeted, relevant way. In fact, the strategic use of content, social media, SEO, and PR is driving steady traffic to eight localized websites, creating more than 200 leads every day through web sign-ups.
  • HUBSPOT  |  THURSDAY, DECEMBER 18, 2014
    [Content, Relevance] The 4 Most Important Pages on Your Website (& How to Optimize Them)
    You''ve probably heard the word “optimize” most commonly used in phrases like “search engine optimization” (SEO) and “conversion rate optimization” (CRO). In the pursuit of SEO and CRO, it’s easy to overlook the broader, big-picture idea. The idea here is to understand the origins of the user, so you can deliver relevant content.
  • HUBSPOT  |  TUESDAY, DECEMBER 16, 2014
    [Content, Relevance] How to Syndicate Content Without Getting Dinged in Search
    So you hire someone whose primary job is to focus on content. Once you have the systems in place to create high-quality content for one blog, it’s really just a matter of design and scheduling to create another. We syndicate some of our content to reach the widest audience. Google loathes duplicate content. SEO Daily
  • WEBBIQUITY  |  TUESDAY, DECEMBER 16, 2014
    [Content, Relevance] 23 Outstanding Social Media Marketing Guides
    How can marketers make the best use  of visual content? Key Secret to Jazzing UpYour B2B Content’s Visual Appeal by B2B PR Sense Blog. ” Frameworks for smart content marketing programs by i-SCOOP. ** 5 STARS. While more than 90% of companies have adopted content marketing practices, many still struggle with effectiveness.
  • EMAGINE B2B BLOG  |  MONDAY, DECEMBER 15, 2014
    [Content, Relevance] Improving Your Bing Ranking With Quality Content
    'In a new blog post by Bing, they give us insight into recent updates to their algorithms that increases their focus on Content Quality. This is nothing new to marketers as Google updates continue to reward quality content. The more keywords in page titles, META descriptions and on page content, the better chance you had a ranking.
  • B2B MARKETING INSIDER  |  MONDAY, DECEMBER 15, 2014
    [Content, Relevance] Guerilla Content: 30 Growth Hacks To Content Marketing Success On A Limited Budget
    'My journey into content marketing actually started in 2004 when I left The Nielsen Company after 9 years to work for a local firm. The answer is what we now call content marketing. taught myself SEO basics and used a list of target keywords to create and distribute stories on our latest research. Content Marketing
  • MARKETING ACTION  |  MONDAY, DECEMBER 15, 2014
    [Content, Relevance] Title Tags, Headings, and You: Get Tips for SEO Success
    Not because search engines are cruel robots with algorithms where their hearts should be (although that is indeed what they are), but because the point of writing content on the web is to connect with people, not machines. However, there are some very important areas of your page content to keep in mind when writing for the web.
  • B2B MARKETING TRACTION  |  WEDNESDAY, DECEMBER 10, 2014
    [Content, Relevance] The # 1 Reason B2B Marketing Fails (Hint: It’s Not Tactical)
    'Content marketing. Here’s a graph from a study about content marketing – the latest tactic for B2B marketers. 58% of survey respondents said that the number one factor that makes content marketing effective is relevance to the audience. How do you increase relevance? Digital marketing. You listen.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 10, 2014
    [Content, Relevance] 30 Smart Ways to Spend Your Extra 2014 Marketing Budget
    Get ahead by having a few blogs written for 2015 so you can take that vacation you’re planning, knowing that the blog content is taken care of. 5) Find SEO keyword opportunities. If your Google Webmaster Tools account is linked to Google Analytics, you can find out your top SEO keyword opportunities. 'Think fast! Never settle.
  • HINGE MARKETING  |  TUESDAY, DECEMBER 9, 2014
    [Content, Relevance] Top Trends in A/E/C Marketing for 2015
    It all starts with developing good individual profiles, a robust firm page and active engagement of key team members in relevant groups (yes, that means sharing information published by other sources, commenting, and offering perspectives). An active social media presence also works hand in glove with your blogging and SEO efforts.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 9, 2014
    [Content, Relevance] How to Use Reddit to Boost Your Marketing through the Roof
    Reddit is the 30 th busiest website in the world, attracting  a whopping 56 billion pageviews and helping to popularise millions of pieces of content each year. Reddit is a content curation and sharing site. Reddit users can also build up karma by getting involved with the community through sharing and commenting on content.
  • HUBSPOT  |  MONDAY, DECEMBER 8, 2014
    [Content, Relevance] 12 Essential Elements of Guest Blogging Proposals That Get Accepted
    In order to create exceptional content , you must be able to provide value for your audience, which comes in the form of expertise, experience, humor, exclusive information, unique point of view, etc. And because you''re only pitching relevant outlets, you should already be active in the industry.). 9) Give them your content.
  • MARKETING ACTION  |  FRIDAY, DECEMBER 5, 2014
    [Content, Relevance] 3 Ways to Start Earning Links
    You may also know that they are helpful for SEO too. If you plan to do anything new that’s SEO-related in the month of December, try out at least one of these tactics to get started earning better links today. This exercise can aid in understanding what content naturally earns links. Review the most linked-to content.
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 4, 2014
    [Content, Relevance] 10 Things I’ve Learned About SEO in 2014
    First and foremost, I often have to remind myself that just because I’ve been in the SEO world for ten years, it doesn’t mean that everyone else has. There are still people just learning about the concept of SEO and it’s important that they are learning the right things. SEO isn’t about guaranteed rankings or a thousand links.
  • BLOG MY CALLS  |  WEDNESDAY, DECEMBER 3, 2014
    [Content, Relevance] Is Your Business a Casualty of these Local Marketing Myths?
    The advice encountered by many local business owners is often outdated, involves black hat SEO strategies or information that is strictly false. The pages on your website should feature content that provides useful and relevant information for your customers. Keyword Stuffing. Link Building is no Longer Necessary. Read More.
  • HINGE MARKETING  |  WEDNESDAY, DECEMBER 3, 2014
    [Content, Relevance] How to Find the Best Keywords for Optimizing Your Website Content
    If you’re new to the world of SEO and online marketing , you may not remember a time when you were able to see every keyword that drove traffic to your site through search engines – and how much traffic each keyword was generating. ” So what are webmasters and SEOs to do in this age of unknown and incomplete data?
  • FATHOM  |  TUESDAY, DECEMBER 2, 2014
    [Content, Relevance] The Ultimate 2015 SEO Redesign Checklist
    We’ve compiled a website redesign checklist of the most important SEO tactics to consider when switching platforms, launching new content sections or completely overhauling your entire website. Goals allow you to track content downloads, ecommerce transactions and other important website conversions. Why start from scratch?
  • HINGE MARKETING  |  MONDAY, DECEMBER 1, 2014
    [Content, Relevance] Top 10 Marketing Techniques for Professional Services
    By educating your audiences, you demonstrate your relevance to them and show them your qualifications as an expert. The search engines look for fresh content on your website. They also highly value content that is linked to by other sites. 5) Search engine optimization (SEO). 10) Develop a signature piece of content.
  • EMAGINE B2B BLOG  |  MONDAY, DECEMBER 1, 2014
    [Content, Relevance] What Do Bounce Rate And Exit Rate Really Tell You About Your Website?
    Effectiveness of landing pages : Bounce rates should primarily be used to learn more about the traffic of landing pages, and more specifically, how relevant those pages are to your visitors. Are the pages that users are landing on relevant to their interests and needs? Does that page need to be updated with new, engaging content?
  • SYNECORE  |  WEDNESDAY, NOVEMBER 26, 2014
    [Content, Relevance] Social Media Marketing: It's Complicated.
    ve recently gotten in the habit of throwing out prospective blog titles as would-be questions, such as, “ WTF is Content, Anyway ?” We also want to take into account the SEO benefits of the various social platforms. All social media sites provide some degree of SEO benefit, but you have to know how to use them to maximize this.”.
  • HINGE MARKETING  |  TUESDAY, NOVEMBER 25, 2014
    [Content, Relevance] LinkedIn Networking Tips: How to Increase Connections and Engagement
    Fill out anything that is relevant, including links to publications you’ve contributed to or organizations you are affiliated with. Taking just 15 minutes out of your day to engage in relevant LinkedIn groups can help build your network and generate leads. Post content that is relevant to the audience. Engage.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 25, 2014
    [Content, Relevance] What would I do if I were starting my blog from scratch?
    Over years of blogging and 1,500 posts, I learned that my blogging niche is not writing about  Facebook, or strategy or SEO. Here are some resources to help: 8 Ways blog writing is unique 10 Maxims of Successful Blogging The book  Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content , by Ann Handley.  am evolving.
  • BIZNOLOGY  |  MONDAY, NOVEMBER 24, 2014
    [Content, Relevance] 11 expectations to have from a great SEO proposal
    This facts indicates, if your business is on the internet, Search Engine Optimization (SEO) is an important part of doing business. SEO SEO is the approach to optimizing a brand’s web presence for organic search including the website, social channels, blogs, articles, and press releases. What makes a great SEO proposal?
  • WRITTENT  |  WEDNESDAY, NOVEMBER 19, 2014
    [Content, Relevance] 22 Must Know SEO Writing Tips for Higher Rankings
    SEO writing tips in 2014? Despite all the speculation in the industry,  SEO is not dead , and it can still help you rank in SERPs when creating content. m talking about writing optimized content using Google-friendly best practices. SEO Writing Tips: 22 Ways to Rank Higher in SERPs. Build a content calendar.
  • KOMARKETING ASSOCIATES  |  TUESDAY, NOVEMBER 18, 2014
    [Content, Relevance] B2B Budgeting for 2015: 10 Key Marketing Research Reports & Guides
    Why It’s Significant: This report breaks down popular tactics that make up B2B lead generation strategy, comparing and contrasting changes from the previous year and how the roles of social media and content marketing impact the process. Searchmetrics’ SEO Rank Correlations And Ranking Factors 2014. Software Solutions Used.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, NOVEMBER 18, 2014
    [Content, Relevance] 4 Blogging Best Practices for B2B SaaS Start-Up Companies
    But every so often, I also foray into the B2B marketing topics, such as content marketing, SEO, and blogging. Write helpful content. Be smart about SEO. The same applies for SEO. Feature and share their content. People on Twitter are looking to share valuable content. No, no, no! Ask them for advice.
  • MARKETING ACTION  |  MONDAY, NOVEMBER 17, 2014
    [Content, Relevance] 26 Ways to Promote Your Blog Post
    We’ve done a fine job on the content creation , but left most of the content promotion untouched. These bloggers advise a 50/50 split between content creation and promotion. This is also a key SEO strategy, but hey … we’re going to focus on promotion this time out.). Post to content aggregation sites. Yikes!
  • WRITTENT  |  SUNDAY, NOVEMBER 16, 2014
    [Content, Relevance] 7 Ways to Spot Epic Copywriters for Your Site
    'Need some web content for a landing page? If your potential copywriter is working with well-known businesses, particularly those known for their high-quality web content, she may be worth hiring. They are well acquainted with  SEO best practices and know how to effectively optimize the content they create. Image source.
  • SYNECORE  |  SATURDAY, NOVEMBER 15, 2014
    [Content, Relevance] Marketing Students: Education vs. Application
    The goal should be to prepare students with the most relevant information that will assist in their ability to secure positions and prosper in those positions throughout their careers. For example: How to optimize content with keywords for SEO purposes. This is very troubling to me. Absolutely. SWOT Analysis. Branding.
  • KOMARKETING ASSOCIATES  |  TUESDAY, NOVEMBER 11, 2014
    [Content, Relevance] How to Apply Hemingway’s “Iceberg Theory” to Content Marketing
    But what in the heck does this have to do with content marketing? How How can marketers use the Iceberg Theory to create higher-quality content that will attract, engage, and retain their audience? The key is to produce compelling content that will demonstrate an organization’s deeper content marketing goals and strategy.
  • EMAGINE B2B BLOG  |  MONDAY, NOVEMBER 10, 2014
    [Content, Relevance] 5 Things To Look At When Optimizing Your Post For SEO (GIFS)
    'So you wrote new content for your website and now you’re ready to get it posted. Before you do that you’re going to want to optimize it for SEO. The purpose of a title tag is to briefly describe your page content to both your visitors and the search engines. What are some steps you take to optimize your content for SEO?
  • SAZBEAN  |  WEDNESDAY, NOVEMBER 5, 2014
    [Content, Relevance] The Art and Value of Repurposing Content
    'Now that the content industry seems to have come to the agreement that high-quality, regularly updated content is the best way to get traffic, webmasters are left with a dilemma. How to create content, day in and day out, and keep it fresh and interesting? Repurposing content can answer some of these questions. Read on!
  • LEADERSHIP  |  FRIDAY, OCTOBER 31, 2014
    [Content, Relevance] Interesting Infographics: SEO Rank Correlations and Google Ranking Factors 2014
    'As Google continues to roll out updates to its algorithm, this interesting infographic from SearchMetrics lays out the SEO rank correlations and 2014 ranking factors. Even if you are not doing the search engine optimization (SEO) work yourself, it is still useful to know. Implement higher word counts using relevant topic terms.
  • KOMARKETING ASSOCIATES  |  FRIDAY, OCTOBER 31, 2014
    [Content, Relevance] 8 Key Changes In Google Search B2B Marketers Should Know
    Searchers are looking for the FASTEST path to desired content. In authorship we have helped validate the significance of building brand and the relationship between thought leadership, brand awareness, and search relevance. Guest Posting for SEO. The key takeaway? What is the “golden triangle?” Site Search Markup.
  • HUBSPOT  |  FRIDAY, OCTOBER 31, 2014
    [Content, Relevance] 8 Data-Driven Tips for Using Images in Blog Posts
    In one of Jakob Nielsen’s usability studies , he discovered that pictures of people are one of the most engaging forms of web content. Nielsen’s data showed that users spent 10% more time looking at pictures of people on a page than they did reading the biographical content associated with the pictures. SEO Blogging Content Creation
  • SYNECORE  |  THURSDAY, OCTOBER 30, 2014
    [Content, Relevance] Ad Retargeting: It’s About Context, Relevance & Value
    'The exponential the increase in “big data” aggregation has paved the way for advanced online advertising technologies such as ad retargeting, which allows brands to micro-segment their audience in order to serve up contextually relevant ads in just the right place and at just the right time. Context, Relevance, and Value.
  • MARKETING ACTION  |  THURSDAY, OCTOBER 30, 2014
    [Content, Relevance] Turning Website Visitors into Leads
    You want to make sure that you understand who your audience is, and make sure that you’re providing content that fits their needs. So you’ve got the interactive calculators, you’ve got the look-and-understand content, and the on-demand video. We have an SEO audit tool. JIM : Janelle, welcome to SLMA radio.
  • MARKETING ACTION  |  THURSDAY, OCTOBER 30, 2014
    [Content, Relevance] 4 Strategies for Reestablishing Your Website’s Lead-Gen Magnetism
    They’re the key that helps you hone in on and understand who your buyers are, and they’re the basis of everything else: your site design and navigation, your messaging, your content mix, your talk tracks, your nurturing strategies, everything. Discover relevant keywords and phrases. Deliver the Content They Want. Thirty-seven.
  • EMAGINE B2B BLOG  |  WEDNESDAY, OCTOBER 29, 2014
    [Content, Relevance] Link Building Tips: Part 2- Strategies For Your B2B
    Create fresh, quality content: By continuously publishing new content on your site, you are encouraging others to share and link to your page. The better the content is, the more natural and editorial links it will garner. LinkBuilding SEO Link building is far from being “dead”. Don’t feel limited to blog posts!
  • HUBSPOT  |  WEDNESDAY, OCTOBER 29, 2014
    [Content, Relevance] How to Future-Proof Your Content Marketing Strategy
    When you see a trend emerging, jumping on it with quick content deployment (called newsjacking ) can be a great way to increase your visibility and generate new interest in your brand. But what’s the point of investing effort into these “piggybacking” content pieces if they’re reliant on trends that will eventually die out?
  • EMAGINE B2B BLOG  |  MONDAY, OCTOBER 27, 2014
    [Content, Relevance] Link Building Tips: Part 1- How Does Google Evaluate Links?
    Anchor Text: Anchor text is the clickable (usually blue) text within content that contains a hyperlink to another web page. Search engines want to see that your site continues to earn new, quality links over time, since this shows that your website is sill popular, relevant, and trustworthy. LinkBuilding SEO
  • CMO ESSENTIALS  |  FRIDAY, OCTOBER 24, 2014
    [Content, Relevance] How to Define Market Needs to Align Content Effectively
    and your content, in particular ? Content marketing research shows that aligning content to specific stages of the buyer’s journey yields 73% higher average conversion rates for marketers who do so, verses marketers who do not. This allows you to align your content for SEO, and also align SEO for the interests of your market.
  • MARKETING ACTION  |  THURSDAY, OCTOBER 23, 2014
    [Content, Relevance] Semantic Search: Keyword Choices and Relevancy
    SEO experts Marcus Tober, Dr. Leonhard Hennig, and Daniel Furch are back with another edition of ranking correlations and ranking factors in the 2014 Ranking Factors Study. The report showcases four content factors which the authors feel correlate to higher rankings: Semantically relevant and semantically comprehensive wording.
  • MARKETING ACTION  |  THURSDAY, OCTOBER 23, 2014
    [Content, Relevance] Semantic Search: Keyword Choices and Relevancy
    SEO experts Marcus Tober, Dr. Leonhard Hennig, and Daniel Furch are back with another edition of ranking correlations and ranking factors in the 2014 Ranking Factors Study. The report showcases four content factors which the authors feel correlate to higher rankings: Semantically relevant and semantically comprehensive wording.
  • WRITING ON THE WEB  |  WEDNESDAY, OCTOBER 22, 2014
    [Content, Relevance] Top 5 Content Marketing Blog Aggregators
    ve talked about creating your own Top 10 lists  before, and it still makes sense, even more so given the way SEO  works today. Besides providing valuable, relevant information for your readers, you also: Show your generosity by pointing out other experts besides yourself. Content Marketing Institute. Digital Sherpa. Get Spokal.
  • HUBSPOT  |  TUESDAY, OCTOBER 21, 2014
    [Content, Relevance] 43 Tweetable Answers to Top Questions About Twitter
    Feel free to click on a category to jump to the section most relevant to you: Engagement on Twitter. 4) How do you balance the popularity of short tweets with in-depth content like ebooks, reports, blogs, whitepapers, and so on? Tweet content worth sharing! Optimize your tweets with the seven Twitter-specific SEO tips here. 
  • WRITTENT  |  MONDAY, OCTOBER 20, 2014
    [Content, Relevance] 8 Ways What You Write Will Affect Your Bottom Line
    m certain you’ve encountered bad content online that isn’t doing anyone any favors. Content marketing is an investment, and you definitely deserve to see a return! You need to engage in strategic content marketing, with a goal of spreading the right messages to the right people. Give Them The Meaning: The Substance of Content.
  • KOMARKETING ASSOCIATES  |  THURSDAY, OCTOBER 16, 2014
    [Content, Relevance] SMX East 2014: Key Takeaways & Statistics from the Show
    was fortunate enough to speak on two panels, Competitive Research for SEO , and what may be my favorite SMX session, SMX Takeaways. Utilize Interactive Content. There were a few prevalent content themes throughout the show but one of my favorites came from Scott Brinker , President and CTO, Ion Interactive. Brand is Everything.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 15, 2014
    [Content, Relevance] Want to Increase Your Blog's Conversion Rates by 87%? Try Focusing on Keywords
    Basically, it means optimizing our "old" blog content to generate more traffic and leads. I''ve already written about why marketers need to stop neglecting their old content. What we realized was, while we were using relevancy to inform our offer/CTA choices, it was still mostly a guessing game. If so, same question as above.
  • ENGAGE  |  WEDNESDAY, OCTOBER 15, 2014
    [Content, Relevance] How Infrastructure and Speed Is Affecting Your Content Distribution
    'Real-time content success starts long before the heat of the moment. Successful real-time content distribution strategies are built around broader goals of serving and growing audiences. The real-time content mindset. Relevance has a short shelf life. formula for developing real-time content infrastructure.
  • ENGAGE  |  WEDNESDAY, OCTOBER 15, 2014
    [Content, Relevance] How to Create Real-Time Content with Long-Term Value
    'Real-time content success starts long before the heat of the moment. Successful real-time content distribution strategies are built around broader goals of serving and growing audiences. The real-time content mindset. Relevance has a short shelf life. formula for developing real-time content infrastructure.
  • ENGAGE  |  WEDNESDAY, OCTOBER 15, 2014
    [Content, Relevance] It Takes a Village (and a Strategy) to Raise an Audience
    'Speed is critical in today''s new world of media to ensure consumers are receiving content in real time. And brands are utilizing technology to create an infrastructure that effectively distributes that content. Our strategy for real-time content distribution is built around broader goals of serving and growing audiences.
  • FATHOM  |  TUESDAY, OCTOBER 14, 2014
    [Content, Relevance] Marketing Automation Tips for Manufacturers
    Advantages of Marketing Automation in Manufacturing include: Improved engagement through consistent and relevant follow up. Functionality: Make a list of features you will require for your solution (email templates, lead scoring, SEO tools, etc.). Ensure you are you offering content for all personas and stages of the buying cycle.
  • FATHOM  |  TUESDAY, OCTOBER 14, 2014
    [Content, Relevance] Marketing Automation Tips for Manufacturers
    Advantages of Marketing Automation in Manufacturing include: Improved engagement through consistent and relevant follow up. Functionality: Make a list of features you will require for your solution (email templates, lead scoring, SEO tools, etc.). Ensure you are you offering content for all personas and stages of the buying cycle.
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 14, 2014
    [Content, Relevance] Key Takeaways from MarketingProfs’ #ContentBootCamp
    'Last week, I had the pleasure of attending MarketingProfs’ Content Creation Boot Camp, a pre-conference workshop kicking off the 2014 B2B Marketing Forum. But he did offer up an afternoon of discourse about some of the biggest challenges content marketers face today – and offered tips and suggestions of how to overcome them. Timely.
  • HUBSPOT  |  SUNDAY, OCTOBER 12, 2014
    [Content, Relevance] Blogging Metrics: What to Measure, How to Measure It, and How Often
    But in order to ensure both, you also need people to find and engage with your content. This drives marketing action for creating more of the right content for the right people. While it’s true that social shares don’t pay the bills, they are a direct indicator of the level in which people find your content helpful.
  • HUBSPOT  |  THURSDAY, OCTOBER 9, 2014
    [Content, Relevance] How to Design Content Remarketing Campaigns That Actually Work
    'You know content marketing works, so you''ve been plugging away at blog posts, ebooks, and other valuable, educational content for your potential customers. And people come -- they find your content in search results and in their social media feeds. Creating Killer Content Remarketing Ads. About Ad Fatigue. So, be bold!
  • HUBSPOT  |  TUESDAY, OCTOBER 7, 2014
    [Content, Relevance] Where Keywords Fit Into the Future of SEO
    – William Shakespeare (Famed playwright, poet, actor, and SEO Guru/Expert/Ninja/Wizard). Actually, in writing this famous line, Shakespeare was obviously making a bold prediction about the future of search engine optimization (SEO). The perceived quality of a web page or piece of content isn''t based solely upon words.
  • VERTICAL RESPONSE  |  MONDAY, OCTOBER 6, 2014
    [Content, Relevance] Avoid These 5 SEO Faux Pas
    'You may have read our posts praising the virtues of creating engaging content , and heard us extol the importance of responding to reader or customer feedback and making appropriate adjustments. Don’t let your SEO expert run amok If you have an agency, SEO expert or someone else, work closely with them on your SEO goals.
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 2, 2014
    [Content, Relevance] Best Practices for Mobile SEO
    While mobile SEO shares many similarities with the existing SEO strategies for desktop browsers, here are some specific tips that will give you an upper hand in the mobile SEO competition: Make Your Website Mobile-Friendly. Content Optimization: Keywords and Key Word Phrases. In 2013 there were 1.4 alone.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, SEPTEMBER 30, 2014
    [Content, Relevance] A Breakdown of the Top 5 Sessions for Content Marketing at INBOUND14
    It was my first time at HubSpot’s INBOUND Conference, and as a content marketer just starting my career in marketing, there was certainly a lot to take in. With this over-arching idea in mind, I’ve picked out the top 5 sessions I attended at INBOUND14 for content marketing. The Future of Content Is Writing. Then answer.
  • MARKETING ACTION  |  MONDAY, SEPTEMBER 22, 2014
    [Content, Relevance] 15 Ways to Repurpose Your Content and Find Eternal Happiness
    In content marketing, these are the three “R’s” that come up with clockwork regularity. In this case, the topic is content repurposing – which is used interchangeably with the other two “R’s”. It’s also known by a non-R term: content extensibility.) Benefits of repurposing your content. SEO love. CONTENT IDEAS.
  • VERTICAL RESPONSE  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Content, Relevance] 4 SEO Link-Building Changes You Need to Know
    'Search engine optimization (SEO) is constantly evolving, and unless you work in the industry, it can be hard to keep track of all of the changes. If you’re trying to figure out how to keep abreast of – and navigate – SEO changes , read on. You also want to make sure your links are highly relevant to your industry.
  • VOLACCI  |  TUESDAY, SEPTEMBER 16, 2014
    [Content, Relevance] Top SEO Factors for Drupal in 2014
    People that click in the search engines, want to visit relevant and interesting websites. Factor 2: Relevant terms. People search for topical content, not just specific keywords. How to increase the number of SEO relevant terms on your Drupal website. Create topical silos in your site content. Um.NM.
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 16, 2014
    [Content, Relevance] 19 Excellent Guides to SEO Link Building
    But like SEO more generally, it has evolved. Image credit: SEO Book. Arsham Mirshah reviews seven free tools to help with link building efforts, including the SEOBook SEO Toolbar , about which he writes, “Not only is this a must-have for link building, but it’s also a necessary tool for anyone in SEO, period.”
  • HUBSPOT  |  SATURDAY, SEPTEMBER 13, 2014
    [Content, Relevance] 11 Lesser-Known LinkedIn Features You Should Be Using
    To read more content like this, subscribe to Insiders. Incorporating keywords will boost your SEO and help you become found on LinkedIn and your LinkedIn profile found by search engines. Your summary should include keywords that are relevant with your goals and objectives in your area of business. Making Yourself Irresistible.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 11, 2014
    [Content, Relevance] 6 Ways to Make Your Content Drive Long-Term ROI
    'Creating content is hard work. To create content with long-term ROI, you have to write evergreen content. This type of content lasts for a long time. Evergreen content is like an article you read today, and think “Wow. ” Evergreen content lasts, and it gives you a long-term return on your investment.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Content, Relevance] Common Headline Writing Myths We Should All Stop Believing
    The downside of the information- or curiosity-gap theory is that it can degrade credibility if the content doesn''t deliver on what the headline promises. If a headline does not immediately establish integrity, then the content is less likely to be trusted. Does that mean you should use them in every piece of your content marketing?
  • VERTICAL RESPONSE  |  TUESDAY, SEPTEMBER 9, 2014
    [Content, Relevance] Backlinks: Why They Still Matter and How to Build Them
    Here’s a brief history of links: Wild West Times (pre 2012): This was a wild time for SEO, when nearly any tactic was fair game and Google didn’t enforce many of their regulations. natural link isn’t something you ask for, especially for SEO purposes. If you build it (content), he (links) will come.
  • MARKETING ACTION  |  TUESDAY, SEPTEMBER 9, 2014
    [Content, Relevance] Summer SEO News You Should Know About: HTTPS. Rich Snippets, More
    'Summer is coming to a close and with it the end of (yet) another memorable season in the world of SEO. Here are some of the SEO tidbits you may have missed out on this summer. HTTPS: Encryption for SEO. The update aimed to provide more accurate and relevant local search results. Forewarned is forearmed. Rich Snippets.
  • EMAGINE B2B BLOG  |  MONDAY, SEPTEMBER 8, 2014
    [Content, Relevance] Why Your B2B Can’t Ignore Google+ Any Longer
    Google’s goal is, and has always been, to provide the most relevant result for a given query. SEO Boost – One of the biggest perks of embracing a Google+ strategy is the SEO boost. This means when someone shares your content they can often times find it on Google+ before your blog shows up in the search results. Tactics.
  • THE FORWARD OBSERVER  |  MONDAY, SEPTEMBER 8, 2014
    [Content, Relevance] The 5 "Must Haves" To Ignite A Lead Generation Blog
    To generate leads, a business blog needs to have remarkable content that prospective customers will love and share on social media. And that kind of content is crucial for generating inbound links to your site that can dramatically improve your search engine rankings. These five things will help you set the blogging world on fire.
  • HUBSPOT  |  MONDAY, SEPTEMBER 8, 2014
    [Content, Relevance] What to Do When You Get Dinged by a Google Algorithm Update
    To read more content like this, subscribe to Insiders. Generally, these updates are geared to improve content quality for Google’s customers, but each has its own intricate focus that you should be aware of. What do I mean by poor quality content? First and foremost, analyze your website’s content. 1) Panda.
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 5, 2014
    [Content, Relevance] How Consumers Decide: Marketing for the 5-Step Model
    There are lots of ways to “get found,” but ranking highly in search results is crucial – our SEO Cheat Sheet provides a great overview on leveraging website optimization to get found. You’ll also want a strong content marketing strategy at this point, to help your buyers get educated while they research. Gym or happy hour? TV or sleep?
  • HUBSPOT  |  THURSDAY, SEPTEMBER 4, 2014
    [Content, Relevance] The True Stories Behind the Web's Coolest Content
    Taking a cue from VH1''s Behind the Music , we''ve teamed up with our pals at LinkedIn to bring you Behind the Content. In this new guide, we expose the true stories behind how (and why) some of the web''s most captivating content came into existence. While Behind the Content does not feature Milli Vanilli or M.C. Hammer.
  • LEAD411  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Content, Relevance] Sales & Marketing Content that Doesn’t Suck
    The real downside of the content marketing explosion is all of the noise. To combat the info overload it is important for you to narrow down your reading to only the best content. Here is a list of Sales & Marketing pros that provide quality content that is not exhausting. mostly like their conversion and SEO content.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Content, Relevance] 12 Questions to Ask When Performing SEO Keyword Research
    We base keyword selection on criteria that includes factors like relevance, competitiveness, and existing search results. The development of good keyword research also incorporates marketing prowess, data analysis, and experience working with SEO over time. How many ways could a visitor search for this content? Final Thoughts.
  • WRITTENT  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Content, Relevance] 10 Super Tips for Managing Freelance Writers
    Creating content takes a really long time, especially if you’re trying to create something new, fresh, and valuable. Most of us just don’t have the kind of time needed to write articles that will thrive in an age where  SEO is more challenging (and based on quality content) than ever before. 'Image source. Values.
  • MARKETING ACTION  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Content, Relevance] Getting to Yes: 5 Marketing Automation Myths Debunked
    It provides a digital infrastructure that allows marketing and sales to understand and interact with buyers in a relevant, personalized way throughout the entire lifecycle. With options like dynamic content and segmentation, marketers can craft campaigns with a well-timed punch. 'Two marketers walk into a bar. The answer is no.”.
  • MARKETING ACTION  |  TUESDAY, SEPTEMBER 2, 2014
    [Content, Relevance] Are You Ready For the Future of Email?
    We like content, and LOVE design, so it’s important that things look pretty because we judge books by their covers very quickly. If you’re not, you’re missing out on half the engagement you should get, because you aren’t getting across all the devices that your prospects are engaging with content on. It’s ‘all-bound.’ That’s great.
  • WRITTENT  |  MONDAY, SEPTEMBER 1, 2014
    [Content, Relevance] 11 Actionable Writing Tips [+Examples]
    As more and more content is produced on the Internet, people are less and less likely to read your blog in particular and stay interested in it. Simply source statistics on a certain topic from online case studies, white papers, and other blogs, and put them in your blog post whenever relevant. Content Creation Copywriting
  • VERTICAL RESPONSE  |  FRIDAY, AUGUST 29, 2014
    [Content, Relevance] Google Retires Google Authorship
    ” This isn’t shocking because majority of Authorship implementation was done by SEOs and marketers who were trying to get a leg up on the competition. Muller also mentioned that Search users will still continue to see Google+ posts from friends and pages when they’re relevant to the query. Why or why not?
  • WRITTENT  |  WEDNESDAY, AUGUST 27, 2014
    [Content, Relevance] 5 Writing Tips to Drive Your Readers to Action
    The link to the conversion page must be relevant to its context within the blog post. relevant to the post you just wrote (try to use a custom CTA for each post so you can tailor it to the title and topic of each one). So what if you lose out on a bit of SEO and  social media traffic ? Blogging Content Creation
  • VOICE-BASED MARKETING  |  TUESDAY, AUGUST 26, 2014
    [Content, Relevance] Best Practices and Tools for Retargeting Campaigns in the B2B Space
    Retargeting (also referred to as remarketing) makes that easy – after a visitor leaves your website without converting, you can show them targeted display ads about the product, service, or content they viewed as they continue to surf the web on other sites. 'Did you know that 98% of visitors leave your site before converting? AdRoll.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 26, 2014
    [Content, Relevance] Why You Need an Editorial Calendar for Social
    Creating (and continually maintaining) a social editorial calendar is hard work, but our new template, Your Sample Social Editorial Calendar , should help you streamline and simplify the process.You can use the editable PDF to fill in blanks, check relevant boxes, and craft your own social schedule. It helps you maintain a consistent cadence.
  • FATHOM  |  MONDAY, AUGUST 25, 2014
    [Content, Relevance] Content vs. SEO: Which is More Important?
    'When Bill Gates coined the term “content is king” back in 1996, few people thought that quote would turn into an industry cliché, yet almost 18 years later, we’re debating whether content truly is king more than we ever did in 1996. Important Factors That Help Determine Whether Content or Technical SEO Will Be More Valuable.
  • VOICE-BASED MARKETING  |  THURSDAY, AUGUST 21, 2014
    [Content, Relevance] Why Google+ Is Even More Relevant to Content Marketers
    Now, just a few short weeks later, they’ve already brought the author photos back, but only for authors who post their content to their own Google+ page, not external sites. If you want your picture to show next to search results related to the content you create, post it to your Google+ profile. What does this mean?
  • HINGE MARKETING  |  WEDNESDAY, AUGUST 20, 2014
    [Content, Relevance] Google Analytics: Top Metrics B2B Firms Should Monitor, Part 1
    In most cases, someone that is spending more than two minutes on your site is engaged and has found something relevant to what they were searching. Be sure to have rich, informative content on your site pages. In the mean time, check out our free SEO Guide for Professional Services: Second Edition to learn more. Anything over 2.00
  • WRITTENT  |  WEDNESDAY, AUGUST 20, 2014
    [Content, Relevance] 27+ Resources to Learn SEO Copywriting
    However, don’t expect to reach scores of buying masses until you master SEO copywriting and leverage search traffic. Quality content is great. That is, the type of content that moves people AND attracts search engines. Learn SEO Copywriting: 27 Useful Online Resources. Does SEO Copywriting Still Matter?
  • FATHOM  |  TUESDAY, AUGUST 19, 2014
    [Content, Relevance] Using Google Site Search Analytics to Develop Quality Content Topics
    'Content is the very fabric that makes a website useful, drives visitors, and ideally results in conversions. According to Dr. Pete Meyers in the 2014 Moz Industry Survey , content marketing had the highest year-over-year demand increase in 2014, with 71% of respondents reporting increased demand. Choosing the Right Content Topics.
  • HUBSPOT  |  TUESDAY, AUGUST 19, 2014
    [Content, Relevance] How Authoritative Is Your Content? 7 Tools to Help You Find Out
    But not in the content marketing world. Standing out in the elbow-to-elbow class of content marketing practitioners requires more of a competitive spirit than most of are willing to admit. Perhaps the one saving grace of the content game is that armed with the right tools, you can see how you and your company measure up. Klout.
  • EMAGINE B2B BLOG  |  TUESDAY, AUGUST 19, 2014
    [Content, Relevance] 8 Reasons Your B2B Website Is Ready For A Redesign!
    4) Your Content Management System Is Outdated Or Proprietary: Consider an open source CMS. complicated CMS can prohibit you from actively changing your website to reflect SEO best practices and add new and fresh content. 6) Your Content Is Hard To Find: Is it hard to find your company’s blog? Always be learning.
  • WEBBIQUITY  |  TUESDAY, AUGUST 19, 2014
    [Content, Relevance] 23 Terrific Email Marketing Guides
    'Despite repeated pronouncements of its demise, email marketing is definitely not dead (just as SEO is not dead ). It needs to be balanced with other compelling content”), boring content, and terrible subject lines. According to recent research : • For every $1 spent on email marketing, the average return is $44.25.
  • HUBSPOT  |  TUESDAY, AUGUST 19, 2014
    [Content, Relevance] Why You Need to Stop Neglecting Your Old Content
    As an inbound marketer, you work hard to keep your content engine going. You rinse and repeat, pumping valuable time and resources into new content creation to keep your blog fed and your offers fresh. But have you ever noticed how fast that new content becomes "old" content? 1) Old Content Already Ranks Well in Search.
  • VIDYARD  |  MONDAY, AUGUST 18, 2014
    [Content, Relevance] How to Streamline Your Video Content Marketing Operation
    Well, similar to how you can streamline other content creation initiatives, churning out great videos requires that you learn a particular, scalable workflow. If your audience gets their SEO news from a particular source, consider what that site is doing especially well and mimic how they deliver their content. Your homepage?
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