[Content, Relevance] Closing the Loop on Social Leads
    monitor conversations and create content that relates to the discussions you find, you’ll not only reap the. advantages from your evergreen content. Filter through the masses of content by setting up keyword searches for your brand, your main. more extensive pieces of content like eBooks, webinars or how to video series.
    [Content, Relevance] Google Retires Google Authorship
    ” This isn’t shocking because majority of Authorship implementation was done by SEOs and marketers who were trying to get a leg up on the competition. Muller also mentioned that Search users will still continue to see Google+ posts from friends and pages when they’re relevant to the query. Why or why not?
    [Content, Relevance] 5 Writing Tips to Drive Your Readers to Action
    The link to the conversion page must be relevant to its context within the blog post. relevant to the post you just wrote (try to use a custom CTA for each post so you can tailor it to the title and topic of each one). So what if you lose out on a bit of SEO and  social media traffic ? Blogging Content Creation
    [Content, Relevance] Best Practices and Tools for Retargeting Campaigns in the B2B Space
    Retargeting (also referred to as remarketing) makes that easy – after a visitor leaves your website without converting, you can show them targeted display ads about the product, service, or content they viewed as they continue to surf the web on other sites. 'Did you know that 98% of visitors leave your site before converting? AdRoll.
    [Content, Relevance] Why You Need an Editorial Calendar for Social
    Creating (and continually maintaining) a social editorial calendar is hard work, but our new template, Your Sample Social Editorial Calendar , should help you streamline and simplify the process.You can use the editable PDF to fill in blanks, check relevant boxes, and craft your own social schedule. It helps you maintain a consistent cadence.
  • FATHOM  |  MONDAY, AUGUST 25, 2014
    [Content, Relevance] Content vs. SEO: Which is More Important?
    'When Bill Gates coined the term “content is king” back in 1996, few people thought that quote would turn into an industry cliché, yet almost 18 years later, we’re debating whether content truly is king more than we ever did in 1996. Important Factors That Help Determine Whether Content or Technical SEO Will Be More Valuable.
    [Content, Relevance] Why Google+ Is Even More Relevant to Content Marketers
    Now, just a few short weeks later, they’ve already brought the author photos back, but only for authors who post their content to their own Google+ page, not external sites. If you want your picture to show next to search results related to the content you create, post it to your Google+ profile. What does this mean?
    [Content, Relevance] Google Analytics: Top Metrics B2B Firms Should Monitor, Part 1
    In most cases, someone that is spending more than two minutes on your site is engaged and has found something relevant to what they were searching. Be sure to have rich, informative content on your site pages. In the mean time, check out our free SEO Guide for Professional Services: Second Edition to learn more. Anything over 2.00
    [Content, Relevance] 27+ Resources to Learn SEO Copywriting
    However, don’t expect to reach scores of buying masses until you master SEO copywriting and leverage search traffic. Quality content is great. That is, the type of content that moves people AND attracts search engines. Learn SEO Copywriting: 27 Useful Online Resources. Does SEO Copywriting Still Matter?
  • FATHOM  |  TUESDAY, AUGUST 19, 2014
    [Content, Relevance] Using Google Site Search Analytics to Develop Quality Content Topics
    'Content is the very fabric that makes a website useful, drives visitors, and ideally results in conversions. According to Dr. Pete Meyers in the 2014 Moz Industry Survey , content marketing had the highest year-over-year demand increase in 2014, with 71% of respondents reporting increased demand. Choosing the Right Content Topics.
  • HUBSPOT  |  TUESDAY, AUGUST 19, 2014
    [Content, Relevance] How Authoritative Is Your Content? 7 Tools to Help You Find Out
    But not in the content marketing world. Standing out in the elbow-to-elbow class of content marketing practitioners requires more of a competitive spirit than most of are willing to admit. Perhaps the one saving grace of the content game is that armed with the right tools, you can see how you and your company measure up. Klout.
    [Content, Relevance] 8 Reasons Your B2B Website Is Ready For A Redesign!
    4) Your Content Management System Is Outdated Or Proprietary: Consider an open source CMS. complicated CMS can prohibit you from actively changing your website to reflect SEO best practices and add new and fresh content. 6) Your Content Is Hard To Find: Is it hard to find your company’s blog? Always be learning.
    [Content, Relevance] 23 Terrific Email Marketing Guides
    'Despite repeated pronouncements of its demise, email marketing is definitely not dead (just as SEO is not dead ). It needs to be balanced with other compelling content”), boring content, and terrible subject lines. According to recent research : • For every $1 spent on email marketing, the average return is $44.25.
  • HUBSPOT  |  TUESDAY, AUGUST 19, 2014
    [Content, Relevance] Why You Need to Stop Neglecting Your Old Content
    As an inbound marketer, you work hard to keep your content engine going. You rinse and repeat, pumping valuable time and resources into new content creation to keep your blog fed and your offers fresh. But have you ever noticed how fast that new content becomes "old" content? 1) Old Content Already Ranks Well in Search.
  • VIDYARD  |  MONDAY, AUGUST 18, 2014
    [Content, Relevance] How to Streamline Your Video Content Marketing Operation
    Well, similar to how you can streamline other content creation initiatives, churning out great videos requires that you learn a particular, scalable workflow. If your audience gets their SEO news from a particular source, consider what that site is doing especially well and mimic how they deliver their content. Your homepage?
    [Content, Relevance] How to Promote Your Content Using Paid, Earned & Owned Media
    To read more content like this, subscribe to Insiders. Some people think content promotion isn’t complicated. It’s just making sure content is optimized for the search engines, sent to an appropriate email list, and then broadcast it socially, right? The Tactics of Content Promotion. Content Coverage.
    [Content, Relevance] B2B Content Marketing: 3 “Must Haves”
    By Allie Viau  | Digital Marketing Strategist & SEO Specialist. As a B2B company, your content marketing can play a significant role in differentiating your brand, grabbing the attention of prospects, and assisting in lead generation efforts. Why are these so crucial for B2B content marketing?
    [Content, Relevance] Top 6 Essential SEO Elements for Marketers New to SEO
    'Whether youre a new business or just new to SEO, theres a formula to making a successful SEO strategy. Curating high-quality content, understanding the basic principles of HTML, and knowing how to build relevant links are all part of the formula. Targeted, Relevant, and Rich Content That Is Updated Frequently.
  • HUBSPOT  |  TUESDAY, AUGUST 12, 2014
    [Content, Relevance] How to Create a Curated Blog Post [+5 Free Blog Post Templates]
    'I''m going to let you in on a little secret: Not all of the content you create has to be 100% original. And for those of you inbound marketers plagued by the incessant demands of content creation, maybe also a little comforting? Now before some of you get all "But content curation is lazy!" Keep It High-Quality and Relevant.
  • HUBSPOT  |  MONDAY, AUGUST 11, 2014
    [Content, Relevance] The No B.S. Guide to Reducing Your Website's Bounce Rate
    So far, we’re in SEO kindergarten still. To find out who’s visiting your site and what kind of content they like, check out your analytics. The only way you’ll be able to do this is through successful content marketing. Don’t be content with industry average bounce rates. Your SEO goes up.
  • HUBSPOT  |  MONDAY, AUGUST 11, 2014
    [Content, Relevance] 57 Little Things to Double Check Before Your Website Launch
    We''ve grouped items into seven categories: page content, design, functionality, SEO, analytics, security & backups, and compliance. Page Content. First, take some time to review all of the content on your website with a fine-tooth comb. Generic content, such as lorem ipsum , has been properly removed and replaced.
  • VIDYARD  |  MONDAY, AUGUST 11, 2014
    [Content, Relevance] How Google’s Hummingbird Update Changed Video SEO and What you can do About it
    Google’s ability to think like a person to deliver relevant results is impressive, and it’s helpful to your content marketing strategy, insofar as your videos, if you can learn not just how Google thinks and what it recognizes, but also how your content can be optimized to stand out. How to Improve Your Video SEO.
  • HUBSPOT  |  FRIDAY, AUGUST 8, 2014
    [Content, Relevance] You���re Taking These Marketing Maxims Way Too Literally
    So we’re scouring blogs and any other content we can get our retinas on, hoping to stay tuned into what’s up in digital. If yours is a visual-first or visual-only content strategy, you will struggle to generate highly qualified traffic and convert prospects. I’m not dissing any of these content types or outlets.
    [Content, Relevance] Multiple Channels, One Marketing Strategy
    To successfully pull this off, your brand needs to understand the importance of content. Keep your information current and relevant to your audience; the content you create should answer the questions your potential customers are currently asking. The element that isn’t obvious to all brands is the “how.” Forrester Study.
    [Content, Relevance] How Microdata Can Help Your E-commerce Site
    Microdata (a form of structured data) is a type of HTML language (HTML5) that helps search engines better understand the content of your site and what it means. As search engine spiders crawl your site, they come across the microdata in the code and serve up more relevant results to searchers. SEO html5 microdata rich snippets
    [Content, Relevance] Blogging 2.0: How to Convert Content into Leads and Sales
    'This week’s webinar, which we co-hosted with Heinz Marketing, focused on how to convert content into leads and sales. Since blogging is a key component of SEO, this ranking only further serves to emphasize its importance. Both of these statistics illustrate the importance of a well-informed website and strong SEO.
    [Content, Relevance] Content is Rook. (Quality is King.)
    As a long-time marketer, it struck a chord – a reminder (even a cautionary tale) of how important it is to be relevant to our audiences. It’s because we’re overwhelmed, which is precisely the argument for why we must commit to (re)focusing on relevance. Enter content marketing. Is Content Still King? Content Marketing
    [Content, Relevance] A Keyword Primer: Finding and Using Keywords Effectively
    Keywords are single words or phrases, used to indicate the content of a document, or a web page, or (as used in alt text) the meaning of an image. These words are used by search engine optimizations professionals (SEOs) to help communicate the most important information: what the page is about. Relevant and on topic.
    [Content, Relevance] 5 Myths About Copywriting
    For instance, when you write a blog post, frequently linking out both internally and externally to relevant resources is highly recommend from both SEO and content quality standpoints. Keyword Density is Key for SEO. neat tool that allows you to check what level our content is at is  Read-Able. 'Image source.
    [Content, Relevance] 4 Ways to Keep People Reading Your Blog
    We want people to actually read the content that we craft because we know it has value to them. Taking the time to read other blogs that are related to your topic or industry can help you to think of ideas for content that might not ordinarily be in your wheelhouse. Include interesting and relevant links. Photo Source).
  • VIDYARD  |  WEDNESDAY, JULY 30, 2014
    [Content, Relevance] 5 Handy Content Tools to Add to Your Collection
    'When you’re producing new content on a regular basis—whether it’s videos, blog posts, or infographics—you understand the value of any service or tool that can strengthen your efforts. Check out these five tools that can simplify the content process from brainstorming and organization, to SEO and distribution. Evernote. Trello.
  • ANNUITAS  |  TUESDAY, JULY 29, 2014
    [Content, Relevance] The Problem With The Story You Are Telling
    'Good, relevant content is more important than ever, because of a Panda. According to SearchEngineLand , “Google’s Panda algorithm is designed to prevent sites with poor quality content from working their way into Google’s top search results.” So how should this influence your content marketing strategy?
    [Content, Relevance] The Inbound Marketing Methodology Explained [VIDEO]
    Inbound marketing is a philosophy rooted in the idea that people value personalized, relevant content – not interruptive messages. The inbound marketing methodology is about helping brands attract, convert, close and delight visitors, leads and customers through a variety of channels like social media, blogging, SEO and email.
    [Content, Relevance] e-Commerce SEO: How to avoid eBay’s $200 million Panda mistake
    'You think you’ve got e-Commerce SEO problems? So let’s dive right in: Focus on creating great content for your customers. eBay’s biggest sin in the eyes of Google’s Panda update was offering lots of extremely thin content pages, frequently with few product details. The lesson: Don’t do that.
  • HUBSPOT  |  THURSDAY, JULY 24, 2014
    [Content, Relevance] 9 SEO Techniques to Dominate the Most Popular Methods of Content Discovery
    If you want get more people to find you in search, you need to know how to optimize your content for each of these types. quick sprout seo. sprout quick seo advice. Titles, the most important SEO feature of any given page, should contain your navigational keywords (without feeling unnatural). Navigational Search. Just be.
    [Content, Relevance] 9 Pillars for a Killer Content Marketing Strategy
    Two words: content marketing. 90% of consumers find custom content useful. Oh, and let’s not forget that marketing with content costs you about 62% less than traditional marketing (you can see all the statistics here ). Here’s the thing about content marketing, though… you need a killer strategy! Leverage SEO.
    [Content, Relevance] 23 Outstanding Social PR Guides
    But it’s not merely about using social media platforms and outreach; as one of five pillars in the web presence optimization framework , PR now impacts SEO, content marketing, website design, and other marketing disciplines. Are they still important for SEO? ” Quality content and engagement matter.
    [Content, Relevance] How To Link Inbound Marketing With Trade Show Success
    Inbound marketing is a philosophy rooted in the idea that people value personalized, relevant content – not interruptive messages. The inbound marketing methodology is about helping brands attract, convert, close and delight visitors, leads and customers through a variety of channels like social media, blogging, SEO and email.
  • SYNECORE  |  SUNDAY, JULY 20, 2014
    [Content, Relevance] The New Definition of SEO [Video]
    With algorithim updates focusing on the human perspective of search, businesses are being forced to shift away from the traditional use of SEO as a marketing tactic, and instead focus more on the content that drives it. These updates have many business owners and marketers questioning the future, and importance, of SEO. SOURCES.
    [Content, Relevance] What Does Google’s Panda 4.0 Mean for Your Professional Services Firm’s Website?
    Since Google originally introduced Panda, their goal has been to eliminate poor quality, “thin” sites from ranking higher in search results than those sites with quality, relevant content. It means that your firm has a better opportunity to get visibility for your high-quality, relevant content. 'Panda 4.0,
  • HUBSPOT  |  FRIDAY, JULY 18, 2014
    [Content, Relevance] Is Author Rank Really Relevant?
    I’m holding my nose because this little stinker gave birth to the SEO business, the biggest pile of online marketing doo-doo of the millennium. If you’re an SEO, you may have got new job security -- new games to play. If you’re a content marketer, you can scramble, scratch your head, or just go back to scribing.
    [Content, Relevance] 5 Accounting Marketing Efforts Every CPA Must Know for Higher Growth
    Use content marketing. Producing high quality, informational content shows clients that you have a strong understanding of your field and their needs. It’s important to make sure your content educates and informs, while refraining from overt references to personal gain. SEO is not about tricking search engines.
    [Content, Relevance] Customer Lifecycle Marketing: Reporting, Part 1
    Now, let us dive in to each lifecycle stage and explore the finer questions and key metrics that are relevant in each. The marketing lifecycle starts with attracting relevant people to your company brand and products. How attractive is your content? B2B Marketing Content Marketing Demand & Lead Generation Attract.
  • ENGAGE  |  WEDNESDAY, JULY 16, 2014
    [Content, Relevance] Our Director of Search Answers Common Questions About the Seemingly Mystical World of SEO
    In terms of uploading new content, is there a specific frequency that follows SEO best practices? Google is really good at distinguishing what is “thin” content (which is created solely for the purpose of SEO) and what is natural and resourceful to searchers. What are 301 Redirects and how do you use them for SEO?”.
  • HUBSPOT  |  WEDNESDAY, JULY 16, 2014
    [Content, Relevance] Rand Fishkin Discusses the Future of SEO & Inbound Marketing
    In addition to his pivotal role in starting and growing SEOmoz from an SEO consulting agency to the SaaS company that we all know today as just "Moz," Fishkin has also co-authored The Art of SEO and appeared on the 40 Under 40 List and 30 Best Tech Entrepreneurs Under 30. Inbound Marketing SEO Tweet This Quote ).
    [Content, Relevance] 21 Decoded SEO Terms Everyone Should Know
    'Do Search Engine Optimization ( SEO ) terms have you confused? With the assistance of our SEO manager Chipper Nicodemus , we’ve hooked you up with a glossary of the most oft-used words and their definitions. Common techniques include keyword stuffing, duplicate content, unrelated backlinks and more. Fear not! Let us know!
    [Content, Relevance] 10 Blogs to Bookmark: Content Marketing Edition
    Content marketing, of course! Here’s a list of 10 must-bookmark  content marketing blogs — who makes your top 10? Content Marketing Association. Areas of Expertise : Publishing, content marketing. Check it Out:  Content Marketing Association. Content Marketing Institute. =. Content Marketing
  • HUBSPOT  |  WEDNESDAY, JULY 16, 2014
    [Content, Relevance] SEO Evolved: Why Quality Content Is Instrumental to Off-Page SEO
    Off-page SEO. Off-page SEO = Done. Google has also been known to drop the proverbial hammer-of-SEO-doom on numerous occasions when they catch companies partaking in those types of deals. For the more detailed answer, check out our updated guide, Learning SEO From the Experts. Content: Reigning King of SEO.
    [Content, Relevance] Google Penguin Recovery from a Manual Action
    If you’re the one managing, or contributing to, your company’s SEO, it’s important to have a complete understanding of today’s penalties and the ability to conduct an audit that fully examines the possibility of a penalty. Some SEOs (search engine optimization professionals) suspect a Penguin 3.0 Semantically relevant. Now what?
    [Content, Relevance] Exploring 5 Essential Baidu Tools For B2B Online Marketers
    Typically, online marketers submit a “core keyword” for which the Baidu system will display relevant keywords based on account information on the keyword tool homepage. Pages Content Information: average time on site, page views/visit, and bounce rate. Baidu Keyword Tool result with keyword “????(Coaxial Coaxial Cable)”. Click.
    [Content, Relevance] The 3-Step Guide to Better Blogging
    'Author: Maggie Jones Having a blog for your business used to be a “nice to have”– great if you needed a project for your summer intern, or a centralized location for SEO-boosting content. well-written, relevant blog can have a huge impact on your reputation within your industry, and your ability to connect with your customer-base.
  • WRITTENT  |  MONDAY, JULY 14, 2014
    [Content, Relevance] 77+ Resources for Amazing Copywriting
    Explore this site if you want to learn how to create (and market) content that engages and converts. The Copywriter’s Crucible – Freelance copywriter Matt Ambrose covers blogging, content marketing, and all things copy. ContentVerve – Michael Lykke Aagaard’s ContentVerve is all about content, copy, and conversion. 'Copywriting.
    [Content, Relevance] An Act-On Conversation: Aaron Bolshaw Talks Automated Email Programs … and Why They’re Awesome
    But it’s way more than just watching static messages fly out, because you can set up your programs to insert conditional messages … give your prospects time to open and click and engage with the content in order to determine what message to send next. Did they engage with the content? It really brings content marketing to life.
  • NUSPARK  |  SUNDAY, JULY 13, 2014
    [Content, Relevance] Today’s Rules for Guest Blogging- How to Find Opportunities with Outreach Tools
    'If you’re working to increase your brand exposure, build your credibility as an industry expert, or improve your back links and SEO ranking, consider writing guest blog entries on other sites. Is your goal to drive traffic to your blog or website, or increase your SEO ranking? Content Search Marketing Getting Started.
  • HUBSPOT  |  FRIDAY, JULY 11, 2014
    [Content, Relevance] Your Ultimate To-Do List for Your First 100 Days as an Inbound Marketer
    Shortest Tutorial Ever on SEO (Search Engine Optimization). Answers to 18 SEO Questions You Were Too Afraid to Ask. They''re the ones you''re creating content for, the ones you''re trying to reach, and the ones who (hopefully!) Relevant. Figure out what content you need to create. Make a list of relevant keywords.
  • ENGAGE  |  THURSDAY, JULY 10, 2014
    [Content, Relevance] 6 Things You Should Be Doing Right Now to Improve Your Website
    What you can learn from the data: Discover which posts generate the most traffic to your site and use that information to inform content for future e-newsletters. Get a better understanding for the types of content that works best for your e-newsletters versus what drives readers to the site via other means, including search and social.
  • HUBSPOT  |  THURSDAY, JULY 10, 2014
    [Content, Relevance] How to Please Google in a Post-Hummingbird World
    'Everyone seems to know that q uality content is the foundation of a strong organic online presence, but everyone can''t always agree on is what “quality content” actually means. So what does it mean to produce quality content? More and more, it means creating content that answers specific questions your users have.
    [Content, Relevance] 20 Stunning Inbound Marketing Statistics
    Inbound marketing is a philosophy rooted in the idea that people value personalized, relevant content – not interruptive messages. The inbound methodology is about helping brands attract, convert, close and delight visitors, leads and customers through a variety of channels like social media, blogging, SEO and email. Blogging.
    [Content, Relevance] 20 Expert LinkedIn Guides
    'LinkedIn has made dramatic changes to its platform over the past 18 months, making what was a rather plain but effective business networking tool into a content-rich, visually dynamic, more interactive professionally-focused social network. The Sophisticated Marketer’s Guide to LinkedIn, an infographic by WordPress Hosting SEO. links.”
    [Content, Relevance] 5 Tips to Get Listed in Google News
    Here’s how: Your content has a much higher chance of getting read, which …. contributes to SEO, which …. Promotional content. However, to give you a sense of scope and effort, here are key points to note: Follow SEO best practices. If you need an SEO refresher, download SEO 101: The Basics and Beyond.
    [Content, Relevance] How to Measure Success in Inbound Marketing
    Inbound marketing is a philosophy rooted in the idea that people value personalized, relevant content – not interruptive messages. The inbound methodology is about helping brands attract, convert, close and delight visitors, leads and customers through a variety of channels like social media, blogging, SEO and email. Your Blog.
    [Content, Relevance] 25 On-Page SEO Keystones to ALWAYS consider
    'On-page SEO is a process that no serious business should ignore. Websites that follow technical best practices make it easy for search bots to find, read, and rank their content. On-Page SEO : 25 Essential Considerations. Content Length. Evidence suggests that longer blog posts are better for SEO. Blogging SEO
    [Content, Relevance] A Beginner’s Guide to Google Webmaster Tools
    Google Webmaster Tools is a free resource that gives you a ton of useful information,” says Chipper Nicodemus, our Search Engine Optimization (SEO) Manager. Business owners can use this information to add products, remove under-performing products, and create relevant blog content that uses these keywords.”. Content Keywords.
    [Content, Relevance] 26 Google Webmaster Tools Videos Addressing Common B2B Link Building Questions
    'Last week we wrote a best practice guideline for a client, on how to acquire quality links in today’s SEO environment. “Building great content” is at the top of this list. Therefore, backlinks might not always satisfy the reason a piece of content is relevant to a particular search query. Guess what?
  • WRITTENT  |  TUESDAY, JULY 1, 2014
    [Content, Relevance] 15 Battle Test Content Marketing Tricks to Maximize Traffic
    'Are you sick and tired of the same old content marketing tricks that just don’t seem to increase your traffic? Expert Content. In a very recent, fascinating study on content marketing best practices, Nielsen research found that “expert content,” like news coverage or a thought leader endorsement, really works.
    [Content, Relevance] Google+ on its Third Birthday
    The only reason why Google+ exists is as a bait-and-switch trap — a honey pot — to draw the makers of online content into the clear in order to associate them with their web content and then put a Real Name with a face as a Turing Test of sorts, as a way to separate the men from the bots. Is G+ Google’s Ellis Island ?
    [Content, Relevance] Onward, to Total Immersion!
    Your blog, YouTube channel, LinkedIn presence, Facebook page, Twitter feed, etc, are all now weighed and measured against everyone else’s, and your relevance is calculated by factors out of your control. The reasons were pretty obvious, even in the early stages of businesses using social media and content marketing. wonder.
  • ENGAGE  |  THURSDAY, JUNE 26, 2014
    [Content, Relevance] How to Craft Print Vs. Online Headlines
    However, content marketers need to alter their approach when writing for different mediums. Think about it: When a reader comes to your content hub or article page from Google, for example, that means they likely chose your content from a list of headlines and short descriptions relevant to a specific search term.
    [Content, Relevance] The 3 Most Important Aspects of Inbound Marketing
    Inbound marketing is a philosophy rooted in the idea that people value personalized, relevant content – not interruptive messages. The inbound methodology is about helping brands attract, convert, close and delight visitors, leads and customers through a variety of channels like social media, blogging, SEO and email.
    [Content, Relevance] How To Blend B2B SEO Into On-Site Content Development
    Synonym usage, keyword density, and other word variations would come into for SEO play over the following years too. As search engines get better at understanding language and word patterns, content quality matters much more than the integration of a bunch of synonyms and certainly a percentage of keywords in text. Now what?
  • WRITTENT  |  THURSDAY, JUNE 26, 2014
    [Content, Relevance] 15 Must-Know Copywriting Techniques
    Make sure you’re only using images that are 100% relevant and that you’re only inserting them in places where a concept you’re trying to describe is better conveyed with a picture than with text. Take a look at the posts below: 35 SEO Copywriting Tips for Rocking Content. Content Creation Copywriting
    [Content, Relevance] Be Relevant or Die: The New Nature of Nurture
    'Author: Will Spendlove Nearly three-quarters of online customers are frustrated by brands that showcase irrelevant content and promotions. Harnessing relevance in your marketing efforts involves engaging , relevant , personalized content – you’ve heard it all before. Relevance is the New Game in Town.
    [Content, Relevance] 5 Goals for Your Blog & Website… and One Big Challenge
    Yet many professionals aren’t clear about their content marketing goals; their website and blog goals and expectations are vague. Attract visitors from search engines:  Well-executed search engine optimization (SEO) can be an effective way to get your site highly ranked and generating a steady stream of new visitors. What do you think?
  • FATHOM  |  MONDAY, JUNE 23, 2014
    [Content, Relevance] 3 Tips for Hospitals To Fuel Content Marketing with SEM Data
    Fathom has certainly seen great results with structured campaigns promoting specific service lines that send users to relevant landing pages with prominent calls-to-action. Writing engaging and compelling content that your audience wants (AKA, content marketing). Share PPC Keyword Data to Guide SEO.
    [Content, Relevance] Optimize Your Content for Inbound Marketing: Part 2
    Now that I have your attention … Welcome to Part Deux of our two-part series about how to optimize your content for inbound, in which we continue to share insights from Arnie Kuenn, CEO of Vertical Measures (and bestower of the above quote), about getting found and getting known. Links pointing to your content. Fresh content.
  • WRITTENT  |  FRIDAY, JUNE 20, 2014
    [Content, Relevance] Maximize Blog Traffic with Top 27 SEO Plugins
    In my last post, I touched on how using these 27 must use SEO tools can deliver incredible content marketing results, and they really can – I hope you found the post useful. Yoast WordPress SEO. All in One SEO Pack. As the name suggests, All in One SEO Pack gives you everything you’ll need to maximize blog traffic.
  • HUBSPOT  |  FRIDAY, JUNE 20, 2014
    [Content, Relevance] Dear HubSpot: I Have to Market My New Business. Where Do I Start?
    Your to-do list, in order: Step 1: Make a list of relevant keywords. Before you build the house, you need to lay the foundation -- and for your brand, that foundation is the keyword list that you''ll use to write the content of your website, blog, and social media posts. SEO Blogging If so, which ones? Each step is in order.
  • HUBSPOT  |  THURSDAY, JUNE 19, 2014
    [Content, Relevance] The Biggest SEO Blunders of All Time
    In the world of SEO, we call that using black hat tactics. But here''s the thing: If black hat SEO can give your numbers a big boost and get you the results you need, why not go for it? Check out our new guide, 10 SEO Mistakes to Avoid During Your Next Website Redesign.). The SEO Hall of Shame. 'Marketers. Where were we?
  • ENGAGE  |  TUESDAY, JUNE 17, 2014
    [Content, Relevance] What the NYT’s Struggle to Embrace Online Publishing Can Teach Us About the Future of Content Marketing
    'In the wake of New York Times ’ editor Jill Abramson’s firing, an internal company audit leaked to the public offers an inside view into how content marketing and the new media landscape will affect the way brands create content for consumers into the future. team approach to content creates winning content. Master SEO.
    [Content, Relevance] 11 B2B Website Mistakes and How to Avoid Them
    Buyer or marketing personas used to be a tool only ad agencies used, but not that more marketing is done in-house, personas help keep marketing real and relevant. You have bad content on your website. Make sure that your writer doesn’t write boring content that is so typical for B2B product and service marketing!
  • SYNECORE  |  TUESDAY, JUNE 17, 2014
    [Content, Relevance] How to Find Opportunity in a Paid Search Strategy
    'While SEO techniques are highly useful for organic searches , which in turn can drive a large amount of traffic to your site, the opportunities with paid search can be optimized to allow you to micro-target prospects and consumers. When considering a paid search strategy, be sure to have relevant content to support your advertisements.
    [Content, Relevance] 14 Brilliant B2B Marketing Strategy Guides
    'Much has been written about how the internet in general, and the explosion of content marketing in particular, has changed the nature of b2b marketing. Gated content will work for prospects that are already quite convinced that your company has the knowledge to educate them on specific problems they are challenged with”).
  • WRITTENT  |  MONDAY, JUNE 16, 2014
    [Content, Relevance] 15 Ways to Get More Customers from Your Blog
    'If you’ve jumped onto the content marketing bandwagon and kick-started a blog on your business website, you may have discovered that generating customers from your blog isn’t all as easy as you originally might have thought. Just make sure the quality of the posted content doesn’t suffer. Optimize for SEO.
  • NUSPARK  |  FRIDAY, JUNE 13, 2014
    [Content, Relevance] The role of public relations in lead generation for B2B firms
    There are many elements to creating a program that produces a high quantity of high quality leads: SEO, SEM, Content Marketing, Social Media, and more. For example, your PR efforts should always be optimized for search engines, in line with your SEO strategy. 'Your goal is to sell to businesses. Thought leaders get more press.
  • SYNECORE  |  THURSDAY, JUNE 12, 2014
    [Content, Relevance] Should You Align Your Content Marketing and SEO Efforts?
    Although the two disciplines cover much of the same ground — they are both concerned with distributing fresh, original content to address the problems, needs, and wants of a target audience — many companies still manage these two aspects of content creation separately. Keywords. Long-Tail Keywords. Internal Links. Optimize Images.
  • VIDYARD  |  THURSDAY, JUNE 12, 2014
    [Content, Relevance] The 4 Videos Your Brand Needs Right Now
    'As the channels available for content marketing continue to expand, planning a new brand video can feel overwhelming if you don’t start with a clear vision in mind. One of the most important considerations when planning new video content is what style of video you choose to produce. Blog Content Marketing An Explainer.
    [Content, Relevance] 10 Things You Probably Don’t Know About Google+
    But the benefits of Google+ goes way beyond SEO. To be the best , it needs to come up with search results that are the most relevant and contextual. To ensure the content it chooses to place on the first page of search results is the best it can find, Google needs to trust the source of that content. Content quality.
    [Content, Relevance] Optimize Your Content for Inbound Marketing: Part 1
    Strategically and tactically, that means you must optimize your content for discovery via search engines. So what’s the best way to optimize content for search … and searchers? Without this understanding, it’s much much harder to optimize your content. Part 2: Optimizing Content to Improve Your Search Rankings. No matter.
    [Content, Relevance] The B2B Funnel is Now a Sieve
    Marketers who don't integrate new channels into their content marketing strategy will find they have a very leaky funnel. Given that only 32% of enterprise B2B marketers consider their content marketing effective, they need to pay attention to what they're doing with the 17 tactics they use, on average. Depth of Relevance.
  • BIZNOLOGY  |  FRIDAY, JUNE 6, 2014
    [Content, Relevance] Why growing e-Commerce businesses need an SEO Manager, and tips on finding one
    'SEO has always been evolving. Stepping away from the ongoing debates about viable SEO tactics, let’s talk about the role of SEO in general to your growing e-Commerce business. Why you need to hire an e-Commerce SEO manager. The role of an SEO manager. Commerce Search Marketing search engine SEO SEO manager
    [Content, Relevance] So What Exactly IS Inbound Marketing?
    Quality content is now what matters in marketing. That''s why great content, rather than money, is now the coin of the realm in marketing. Inbound marketing is a philosophy rooted in the idea that people value personalized, relevant content – not interruptive messages. Here''s a primer. Here''s an overview. Craig Davis.
    [Content, Relevance] 15 Reasons You Should Claim Your Google Authorship Markup
    Better SEO. Google loves ranking content readers value highly. By having a high click-through rate, you show Google that visitors are interested in your website’s content. The larger your following, the more receptive to your content Googlers will be once they click-through to your site. Here are 15 reasons why.
  • HUBSPOT  |  THURSDAY, JUNE 5, 2014
    [Content, Relevance] A Decade of Homepages: An Inside Look at Our Website Redesign Strategy
    Now that I think about it, I’ve probably spent more time redesigning my website than I’ve spent actually creating blog content for it or promoting it. For a company that''s in the marketing software business, we probably should have incorporated a few more SEO best practices into the homepage. abajillion. Ah, yes. But how?
  • HUBSPOT  |  TUESDAY, JUNE 3, 2014
    [Content, Relevance] 8 Types of CTAs You Should Absolutely Try on Your Blog
    But all sorts of people visit your blog -- and you don''t want to give them all the same content. To give the right content to your visitors, leads, and customers, you can use what we at HubSpot call "smart CTAs." customer is shown a call-to-action that leads to a worksheet on doing SEO within the HubSpot product. Not always.
  • VIDYARD  |  TUESDAY, JUNE 3, 2014
    [Content, Relevance] How to Plan Your Video Marketing Strategy
    Your plan doesn’t need to be incredibly detailed (as the performance of your first few videos will often reveal some necessary modifications), but you should have a good idea of how you’ll align video content with the goals of your company. Determine what your video content will accomplish (and for whom). Record scratch).
    [Content, Relevance] Is Your B2B Lead Generation Stuck In A Silo? — Don’t Get Sucked In!
    Recognize that SEO is a landscape of shifting sands; think past the search engines. If you create content that is credible, relevant, interesting and shareable, you’ve created value. Remember, don’t let content kill your sales !            . Promote your audience’s content alongside your own. The U.S. But it did.
  • FATHOM  |  FRIDAY, MAY 30, 2014
    [Content, Relevance] Stay Warm: A Key to Your Industrial Marketing Strategy
    At Fathom, we’re very passionate helping our clients develop relevant, useful content. When you have content that customers want and need to read, you benefit immensely from that in terms of SEO. Manufacturing content industrial marketing manufacturing industry Marketing Online Marketing Show…. and Tell.
  • HUBSPOT  |  FRIDAY, MAY 30, 2014
    [Content, Relevance] Dear HubSpot: My Mom Is the Only Person Reading My Blog
    It’s one of those “if it isn’t broken, why would we bother looking to fix it” I’ve just started working here, and prior to me, the company did not have a blog or any real SEO work done. Email posts directly to personal, relevant connections. 'Hey folks, welcome to the second installment of this column.
    [Content, Relevance] The Cobbler’s Children Have No … Marketing Campaigns
    Use content marketing. You’re going to require fresh content from time to time; you need it for your own marketing, and you need it to set an example for your clients as well as keeping your own growth going. This will connect your agency to relevant content and position you as a source for credible, useful information.
  • WRITTENT  |  WEDNESDAY, MAY 28, 2014
    [Content, Relevance] 27 Must Use SEO Tools for Incredible Content Marketing Results
    'Content marketing is about creating, optimizing, and distributing valuable content to grow your web presence and steer the actions of consumers. Not too hard if you have the right skills and strategy, but without an arsenal of SEO tools at your disposal, you are bound to waste time and money. It’s of the free SEO tools.
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