• WRITTENT  |  FRIDAY, APRIL 18, 2014
    [Content, Relevance] 25+ Resources To Teach You How To Write Killer Headlines for Your Blog
    They also have links to some relevant sources. Generate SEO Friendly Blog Post Titles & Kill Writer’s Block. This free online tool will generate SEO blog post titles and help you cure writer’s block. Content Idea Generator. Content Creation Content Marketing SEO headline Great tool.
  • BIZNOLOGY  |  WEDNESDAY, APRIL 16, 2014
    [Content, Relevance] Content marketing is NOT link building
    'There is a bit of confusion in the SEO industry right now. It seems that many people are confusing content marketing with link building or portraying content marketing as “the new link building”. However, this belief is misguided, as link building and content marketing are fundamentally different. Content Marketing.
  • HUBSPOT  |  MONDAY, APRIL 14, 2014
    [Content, Relevance] The Purpose of Repurposing Content
    The goal of the brainstorm was to come up with ideas and outlines for new content in rapid fashion. We started with a set of notecards, each with a marketing topic, such as "getting the most out of a website redesign" or "repurposing content.". So I did some digging and put together a quick guide to repurposing content for you to use.
  • PWB MARKETING BLOG  |  MONDAY, APRIL 14, 2014
    [Content, Relevance] Keyword Density: When Is It Enough?
    'Last week I was chatting with a client about their on-page content, specifically they wanted to know “how many times their intended keywords should appear on their web page?” Instead it’s about having good, relevant content in addition to mentioning the intended keyword phrase. blogging SEO Strategy SEO
  • MARKETING ACTION  |  MONDAY, APRIL 14, 2014
    [Content, Relevance] Using the Unsubscribe Process to Grow Your Company
    There is always the chance that although that person isn’t benefiting from your content, they may know someone who will, so you want to continue to have a good reputation. Amanda DiSilvestro gives small business and entrepreneurs SEO advice ranging from keyword density to recovering from Panda and Penguin updates. Not endearing!
  • HUBSPOT  |  FRIDAY, APRIL 11, 2014
    [Content, Relevance] Why Search Volume Doesn't Matter as Much as You Think
    However, as we (and search engines) have become smarter about how we optimize for SEO, that has all started to change. If you have 1,000 people come to your site off a keyword for which your content ranks, but only 2 people convert, does it really matter that you had 1,000 people come to your site? Are they engaged with your content?
  • BIZNOLOGY  |  THURSDAY, APRIL 10, 2014
    [Content, Relevance] A sustainable process for optimized content marketing and brand publishing
    'You spend a lot of time researching, planning, and creating all kinds of content online. But if you’re like a lot of brands, you probably don’t spend as much time as you’d like facilitating the spread of that content online – really maximizing its reach. Utilize analytics, SEO, PPC, buyer persona, and email data.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 10, 2014
    [Content, Relevance] Marketo’s Marketing Nation Summit Wrap-Up: Practical Innovation, Being Human, and Going Beyond the Keyword
    Cyrus Shepard’s How to Survive the Google Tornado: New Opportunities in SEO. Next up, a super interesting session on SEO from MOZ’s Content Astronaut, Cyrus Shepard. He opens by stating that SEO is cool again. We have to actually be contextually relevant to queries. Wednesday Keynote. Drum roll please….
  • SOCIAL MEDIA B2B  |  THURSDAY, APRIL 10, 2014
    [Content, Relevance] Work in B2B? LinkedIn Can Supercharge Your Personal Brand
    It can meet a host of individual and business objectives such as increasing awareness, enhancing SEO, driving website traffic, dripping on prospects and lead generation. Your summary is the first piece of content your profile visitors will see. Your updates will get noticed if you post enough relevant and engaging content.
  • DIGITAL VOICES  |  TUESDAY, APRIL 8, 2014
    [Content, Relevance] Getting Started with Content Marketing Strategy in 5 Easy Steps
    'It isn’t hard to find information these days about taking your content marketing to the next level. But what if you’re just getting started with content marketing and feeling like you’re late to the party? First, let’s define content marketing. How can your content provide value? Conversion rates.
  • HUBSPOT  |  TUESDAY, APRIL 8, 2014
    [Content, Relevance] How to Attract More Clicks to Your Blog Posts: 11 Revealing Title Tests
    recently wrote a post on how to use content discovery platforms to amplify your reach , in which I share tips on using these platforms to share your blog content on other relevant sites across the web. Variation B: What the New Hummingbird SEO Algorithm Means for Your Ecommerce Business. But that''s easier said than done.
  • SYNECORE  |  TUESDAY, APRIL 8, 2014
    [Content, Relevance] 4 Telltale Signs That You Need a Website Redesign
    Search engine algorithms are constantly changing and marketers have seen quite a few major changes to SEO take place over the last few years. It used to be that packing content and meta tags with endless keywords could considerably improve SEO, but now that kind of blackhat SEO behavior could seriously hurt search results.
  • MARKETING ACTION  |  TUESDAY, APRIL 8, 2014
    [Content, Relevance] 70 New (Really) Marketing Automation Stats
    Share only those with specific relevance to the business benefits of marketing automation. Jump to the category of interest, or scroll to your heart’s content.  . Content Marketing. 45% of companies with marketing automation regularly repurpose content for efficiency, compared with 28% of companies without marketing automation.
  • MARKETING ACTION  |  TUESDAY, APRIL 8, 2014
    [Content, Relevance] 70 New (Really) Marketing Automation Stats
    Share only those with specific relevance to the business benefits of marketing automation. Jump to the category of interest, or scroll to your heart’s content.  . Content Marketing. 45% of companies with marketing automation regularly repurpose content for efficiency, compared with 28% of companies without marketing automation.
  • THE FORWARD OBSERVER  |  MONDAY, APRIL 7, 2014
    [Content, Relevance] B2B Websites: How To Generate More Leads
    Here are some the most important tactics: Use Content Marketing and Blogging. Content is the fuel for all your lead generation efforts. Your content must demonstrate a deep understanding of your prospects’ and customers’ pain points , and guide them toward solutions. In other words, your content should not be all about you.
  • NUSPARK  |  SATURDAY, APRIL 5, 2014
    [Content, Relevance] Website Call to Action; Alternatives to “Contact Us” for lead generation
    Perhaps you didn’t really think about it and thought it was something that was expected in order to stay relevant. First, here are some best practices to follow with CTAs: Add calls-to-action on each page – make it relevant to the purpose of the page. 'Here’s a question to ponder: Why did you build a website for your business?
  • ENGAGE  |  FRIDAY, APRIL 4, 2014
    [Content, Relevance] 3 Tips for Using Google Keyword Planner
    'Google Keyword Planner is a helpful tool for conducting research to drive an SEO campaign or content marketing strategy. Once turned on, the keyword planner will provide more targeted results, improving the relevancy of the key phrases suggested by the keyword planner. . This setting is found underneath Keyword Options.
  • B2B MARKETING TRACTION  |  FRIDAY, APRIL 4, 2014
    [Content, Relevance] Where in the Product Lifecycle is SEO?
    'If you’re just now thinking that it might be a good time to invest in SEO, you should proceed with caution. SEO developed slowly over time, but as an “industry,” it’s now in decline. In the early nineties, Search Engine Optimization or SEO had a slow start, typical for new technology.
  • MARKETING ACTION  |  FRIDAY, APRIL 4, 2014
    [Content, Relevance] 7 SEO Myths Marketers Should Know
    Realizing the most out of your own SEO campaign requires a thorough understanding (and debunking) of myths circulating today. Don’t fall victim to these common misunderstandings in SEO. SEO is dead. Google and other search engines are increasingly aware of the black market when it comes to SEO. Wrong again! Good for you!
  • HUBSPOT  |  WEDNESDAY, APRIL 2, 2014
    [Content, Relevance] One Way to Future-Proof Your SEO
    Search engines continue to evolve and become smarter and more efficient at deterring would be SEO-bandits, and the people keeping up with this knowledge are doing everything they can to stay relevant, and keep up with the changes. Take SEO back to the origins of what search engines are really created for: human beings. Human.
  • WEBBIQUITY  |  MONDAY, MARCH 31, 2014
    [Content, Relevance] Book Review: Social PR Secrets
    It’s lack of bulk, however, is by no means due to lightweight content or skimping on ideas. This is no wasted verbiage in this book, no fluff, no superfluous content. ” Each chapter helpfully contains “Social PR Secrets,” short paragraphs set off from the surrounding content in a different typeface.
  • HUBSPOT  |  WEDNESDAY, MARCH 26, 2014
    [Content, Relevance] Pandas, Penguins, Hummingbirds, Oh My! How to Keep Up With the Latest SEO Trends
    'Doesn''t it seem like every time you turn around there''s a new SEO update? It can be very confusing to stay up to date with everything going on in the world of SEO. It may be even harder if you''re not an SEO expert who understands the terminology of these updates. 2) Subscribe to SEO blogs. SEO Book.
  • EMAGAZINE B2B BLOG  |  TUESDAY, MARCH 25, 2014
    [Content, Relevance] Best Practices for Creating Compelling Blog Posts: Part 2
    Readers of your blog are looking at the content through various devices: laptops, smart phones, tablets, and yes, even occasionally computers. Similar to subheadings, using numbered lists and bullets allow the user’s eye to flow effortlessly through your content. Choose an image that is relevant to the topic of your post.
  • WEBBIQUITY  |  TUESDAY, MARCH 25, 2014
    [Content, Relevance] Six Best Practices for Marketing with White Papers
    discussions in relevant LinkedIn groups, trending topics on Twitter). Citing third-party sources that support your contentions is a great way to increase both the value of the white paper to the reader and your brand’s credibility. Content published by Readz can be directly shared through a URL. Solve a real problem.
  • WEBBIQUITY  |  WEDNESDAY, MARCH 19, 2014
    [Content, Relevance] Eight Experts Explain (Almost) Everything You Need to Know about Google Authorship and Author Rank
    WordPress SEO: The Easy Way to Set Up Google Authorship by Social Media Today. Your content won’t sell without this.” ” How Google Author Rank could change content marketing… and journalism by PandoDaily. At first, it was just links. Then it was links from certain types of websites. Simple, really.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 19, 2014
    [Content, Relevance] Almost any brand can be Pinteresting. Here’s how!
    However, Pinterest can be a great way to share valuable content with your target audience and showcase your brand personality. Pinterest is obviously the home room for the visual content from clothing designers, photographers, and makeup artists. Almost anyone can be more Pinteresting… Are pins really content? Absolutely.
  • HINGE MARKETING  |  MONDAY, MARCH 17, 2014
    [Content, Relevance] 10 Ways B2B Content Marketing Goes Bad
    'Content marketing can help firms share their expertise online to build visibility and credibility among prospective clients, industry influencers, and other important audiences. Still, many firms struggle to make content marketing work for them. So how can you avoid these stumbling blocks in your own B2B content marketing?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 17, 2014
    [Content, Relevance] 10 Strategies to Battle Content Shock
    'In January, I wrote a post called Content Shock which explained that we are entering a new phase in the evolution of content-based marketing. There are primarily two dynamics driving this change: The amount of content on the web is literally exploding. Effectively, you are creating content shock for your competitors.
  • B2B LEAD GENERATION BLOG  |  MONDAY, MARCH 17, 2014
    [Content, Relevance] Marketing 101: How to get started in lead generation
    The challenge for anyone in B2B content marketing is to not only to create content that would impress the most experienced reader, but also to have some content that appeals to someone new to the industry. This usually comes from some mix of content marketing, paid advertising, sponsorships and even affiliate programs.
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 14, 2014
    [Content, Relevance] Why You Should Shift Your Content Marketing Focus to ROI
    'Author: Michael Gerard Content marketing will be an essential part of leading marketing strategies in 2014, but many marketers are still challenged by its deployment. For our 2014 Content Marketing Tactics Planner , Curata surveyed over 500 organizations about their content marketing strategies. Measuring the Impact of Content.
  • HUBSPOT  |  FRIDAY, MARCH 14, 2014
    [Content, Relevance] 55% of Visitors Spend Fewer Than 15 Seconds on Your Website. Should You Care?
    His data shows that people aren''t reading content on the web the way we think they are, and the whole measurement system might be broken. As a person who makes a living off of people reading, clicking, and sharing content, I was initially terrified. Data Point #1: People Engage With Newsworthy Content More Than Evergreen Content.
  • SYNECORE  |  THURSDAY, MARCH 13, 2014
    [Content, Relevance] Long Live the Boob Tube: Digital Video Ad Convergence Keeps TV Relevant
    'Over the last few years or so, digital marketing has started to come into its own, as corporate advertising and marketing budgets slowly, but surely, shift from “traditional” categories like print, radio and TV media buying to “digital” categories like web, social media, SEO, content marketing, and others. Why is this relevant?
  • BLOG MY CALLS  |  WEDNESDAY, MARCH 12, 2014
    [Content, Relevance] SEO Q&A With Dan Posner of Leadgenix
    'Dan Posner is the Vice President of Sales for Utah-based SEO firm, Leadgenix. Dan is an SEO expert who has worked with major brands across North America. Dan was gracious enough to answer some questions on SEO tactics and strategy on Blog.LogMyCalls.com. --. What are the biggest SEO mistakes companies make?
  • VOICE-BASED MARKETING  |  WEDNESDAY, MARCH 12, 2014
    [Content, Relevance] What’s Google Been Up To? Trying to Take Over The World (Not Really)
    Hummingbird looks at PageRank, page quality, and hundreds of other factors to determine how relevant and useful a page is in relation with a Google search. Each of Google’s algorithm updates are designed to bring users more relevant results while reducing the number of spammy results. SEO vs. Paid Search.
  • DIGITAL B2B MARKETING  |  WEDNESDAY, MARCH 12, 2014
    [Content, Relevance] Understanding Intent Behind Content Consumption
    'You know millions of people saw your content. Your SEO program didn’t make then read it. content promotion program didn’t make it suddenly appealing. These are ways people find your content, and without them your content marketing would fail. B2B Content Marketing and Understanding Visitor Intent.
  • VERTICAL RESPONSE  |  TUESDAY, MARCH 11, 2014
    [Content, Relevance] Content and Pay Per Click – Using them Together for Success
    'With the rise of social media and Google’s search algorithm favoring new and unique content, there’s been a lot of buzz these days around producing content. All this great content provides businesses with a unique opportunity to gain new customers. Remarketing to Your Content Visitors. Sign up for the free VR Buzz.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 11, 2014
    [Content, Relevance] Is Your Content Like Spinach? 8 Ways to Make it Taste Like Chocolate Cake
    'Author: Heidi Cohen Is your content marketing like spinach? Does it provide one of the five essential content vitamins (product information, customer FAQs, how to’s, styling, and ratings and reviews) but still gets left untouched on marketers’ plates? All of these qualities are part of your visual content marketing strategy.
  • HUBSPOT  |  MONDAY, MARCH 10, 2014
    [Content, Relevance] How to Identify and Remedy Duplicate Content Issues on Your Website
    'It''s easy to be fooled into thinking SEO is just about link building. One of the biggest culprits for lost traffic and rankings is duplicate content. What Is Duplicate Content? Duplicate content exists when there is more than one version of a page indexed by the search engines. Causes of Duplicate Content. link].
  • WRITTENT  |  FRIDAY, MARCH 7, 2014
    [Content, Relevance] Do You Forget “Marketing” in Your Content Marketing?
    'You’ve invested your time, energy, and money in writing quality content that drives traffic. Yes, this is a great start, but what many of us forget is actually marketing the content we’ve written. Do you also forget “marketing” in your content marketing strategy? Write “Top List” content. Description.
  • MARKETING ACTION  |  FRIDAY, MARCH 7, 2014
    [Content, Relevance] What a Google Algorithm Update Can Mean For Your Site
    They do this in an effort to serve up the most relevant results for your search in their engine. The Penguin series of Google algorithm updates is focused on link quality and forces SEOs that have been caught using spammy link building practices to admit their past link building errors and requires them to clean up those past mistakes.
  • SYNECORE  |  THURSDAY, MARCH 6, 2014
    [Content, Relevance] The Future of Mobile: Visual Search
    And these Pins are more than just images - they link to contents that can inspire and enrich people’s lives. For years now, SEOs and digital marketers have been optimizing images so that search engines like Google could understand and properly index visual content such as images (and the written content often associated with it).
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 6, 2014
    [Content, Relevance] Who Is Your B2B Customer & How Do They Find You?
    The above image outlines how to create buyer personas; additional resources can be found in the following articles: What B2B SEOs Need To Know About Buyer Personas. Questions B2B SEO’s Should Ask In Buyer Persona Development. Truly Knowing the Customer Leads to Better B2B Content. Buyer personas, as a result, become critical.
  • VIDYARD  |  WEDNESDAY, MARCH 5, 2014
    [Content, Relevance] Distribution Checklist: Where to Share Your Videos for Maximum Reach
    Once you have optimized your content with an engaging splash screen, an email gate (where appropriate for late funnel content), and a compelling call to action, it’s time to make sure everyone sees your masterpiece. Here’s a checklist of 15 places to share your video marketing content every time you have something new.
  • HUBSPOT  |  SUNDAY, MARCH 2, 2014
    [Content, Relevance] Kick-Ass Business Cards, Standout Resumes, and More in HubSpot Content This Week
    This week was a very practical week in HubSpot content. This week’s content has been particularly dedicated to offering helpful tips and teaching you the “how to’s” on everything from business cards to resumes to storytelling. If you’re in a content creation role, you cannot wait for inspiration.
  • GREAT B2B MARKETING  |  FRIDAY, FEBRUARY 28, 2014
    [Content, Relevance] B2B Marketing: Know the Trends, Pick the Right Strategy
    Content marketing and social media are increasingly important, but these tactics often require a sustained commitment and time to yield significant results. Pull (Inbound) B2B Marketing: The Increased Importance of Content Marketing & Social Media. Content Marketing Marketing Plan Marketing Strategy Marketing Trends
  • WRITTENT  |  FRIDAY, FEBRUARY 28, 2014
    [Content, Relevance] 15 Call to Action Samples for Rocking Blog Posts that Convert
    Once your readers finish consuming your content, their thought should never be “ well, what do I do now ?” After discussing the benefits of gaining blog subscribers, provide a link to relevant articles you’ve previously written on the topic. Example: Curious how content marketing could help your organization reach its marketing goals?
  • HUBSPOT  |  FRIDAY, FEBRUARY 28, 2014
    [Content, Relevance] How to Write a Standout Resume and Land Your Next Marketing Job
    Your ability to write headlines that take content viral? Examples might be increasing social media engagement, improving SEO ROI, driving increased web traffic, reducing bounce rates, boosting landing page conversions, etc. To do this, make a note of all of the skills you have that would be relevant to the job description.
  • HUBSPOT  |  THURSDAY, FEBRUARY 27, 2014
    [Content, Relevance] What Is SEO? [FAQs]
    'SEO seems pretty straightforward. Your page is optimized for SEO. Many people understand the basic principles of SEO, but a lot has changed in the last decade. The SEO that we know and love in 2014 is not the same SEO that we knew and loved (or hated) 10 years ago. what is SEO? How has SEO changed?
  • WRITTENT  |  WEDNESDAY, FEBRUARY 26, 2014
    [Content, Relevance] Do You Make These Mistakes When Writing Content for the Web?
    Who doesn’t want to improve the performance of their content nearly 60% by implementing a few simple tactics to increase readability? When content writing, remember that your readers are very busy people. Respect their time and attention by breaking your content into easily-digestible chunks, punctuated by descriptive subheaders.
  • CONFLUENT FORMS  |  TUESDAY, FEBRUARY 25, 2014
    [Content, Relevance] Google Analytics & Webmaster Tools for ROI
    But we''re now going further, based on popular demand, and offering a consulting product that is designed to help you get set up with both of these tools, quickly find the information that''s been identified as relevant to your business and website, and continue on towards success. is much more valuable.
  • WRITTENT  |  TUESDAY, FEBRUARY 25, 2014
    [Content, Relevance] A 22-Point Blog Post Checklist: Before You Hit the “Publish” Button
    Unfortunately, even the smallest slip-up can cause you to lose credibility, SEO optimization potential, or even blog subscribers. We’ve pulled together a checklist of writing, formatting, SEO, and user experience best practices that’s ready for the road. Your headline is the single most important aspect of your content!
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 25, 2014
    [Content, Relevance] 18 Expert Guides to Using Google+ for Business
    So what are the best practices for posting and sharing content on Google+? Effective Content Marketing on Google Plus: 5 Tools to Measure Success by Content Marketing Institute. Until now, that content was locked up in the platform, however. ” Google+ and SEO. Building an audience and networking? Dustin W.
  • FATHOM  |  TUESDAY, FEBRUARY 25, 2014
    [Content, Relevance] 10 Tips to Maximize ROI at Manufacturing Tradeshows
    It should include the basics like keywords that are relevant to your products or services, along with a link back to your website. If your company is giving anything away for a promo or holding a drawing, make sure the giveaway is something of value and relevant to your company. If you will demonstrate new products. 4: Blog!
  • HUBSPOT  |  TUESDAY, FEBRUARY 25, 2014
    [Content, Relevance] SEO 101: The 5 Parts of Your Site You Should Keyword Optimize
    'SEO can sometimes feel like it stands for "Something Extremely Obscure," especially for busy marketers who just don''t have the time to sit down and figure it all out. There''s one simple rule of thumb that remains a tried-and-tested technique for SEO success: optimizing your website with relevant and targeted keywords. Titles.
  • WRITTENT  |  MONDAY, FEBRUARY 24, 2014
    [Content, Relevance] Inbound Marketing vs. Content Marketing – What’s the Difference?
    'Are there any major differentiators when it comes to inbound vs content marketing, and what are they? While both inbound and content marketing are relatively new practices, they’ve both won some serious proponents (and probably a few detractors) during their years in use. Content Marketing. Lots, and lots of quality content.
  • BIZNOLOGY  |  MONDAY, FEBRUARY 24, 2014
    [Content, Relevance] 11 tips and tools to jump-start your SEO
    Search Engine Optimization (SEO) is the process of maximizing the number of visitors to a particular website by ensuring the site appears high on the list of results returned by a search engine for particular keywords. If What do the numbers tell us about the importance of SEO? Here are 11 tips and tools to jump-start your SEO.
  • HUBSPOT  |  FRIDAY, FEBRUARY 21, 2014
    [Content, Relevance] The Most Important Tool in Every Nonprofit's Fundraising Toolbox
    With online channels like social media, email marketing, content marketing, and blogs, in addition to all the conventional fundraising tactics, the fundraiser''s toolbox is growing and the tools in the toolbox are becoming more diverse. ” Your objective makes measurement relevant. Why Measurement Is Important. What did you learn?
  • WRITTENT  |  FRIDAY, FEBRUARY 21, 2014
    [Content, Relevance] Your Content Strategy Sucks. Here’s How to Fix It.
    'Why the heck should you care about including keyword research in your content strategy in the age after Google’s Penguin, Panda, and Hummingbird updates ? You may be of the school of thought that the old days of SEO are long gone, and your content strategy can work without it. And who doesn’t want relevant traffic?
  • HUBSPOT  |  THURSDAY, FEBRUARY 20, 2014
    [Content, Relevance] What Is Conversion Rate Optimization? [FAQs]
    'So you''ve heard of SEO. But CRO can be applied to social media, and is also often related to SEO. Because of Google''s recent algorithm updates , the search engine tends to serve people content that''s most relevant to them. 2) Content. You''ve heard of CTAs. You''ve heard of CRMs. to 25.4%. to 1.7%. 3) Design.
  • SAZBEAN  |  WEDNESDAY, FEBRUARY 19, 2014
    [Content, Relevance] Top 10 Ways to Build Lasting Links in 2014
    It didn’t help that a lot of unscrupulous “SEO experts” in the past have been looking for ways to game the system, so a lot of link building tactics we used to implement are now worthless as Google has become a lot stricter with what it considers spammy and exploitative techniques. SEO link building search engine optimization
  • HUBSPOT  |  TUESDAY, FEBRUARY 18, 2014
    [Content, Relevance] How to Make Your Blog Posts SEO-Friendly [Checklist]
    Today, HubSpot has launched an SEO Panel that will help take you through how to optimize your blog posts as you''re writing them. The SEO Panel lets you know in real-time what you need to do to optimize your posts for the keywords you care about, and what you''ve already succeeded in doing for your in-post SEO. SEO Blogging
  • WRITTENT  |  MONDAY, FEBRUARY 17, 2014
    [Content, Relevance] 11 Scientific Facts About Why You’re Doing Blog Titles All Wrong
    That may come as a shock, but the longer I’m in the business of content marketing, the more I begin to believe that it’s actually a science. Let’s think about the various concepts that can determine whether someone ultimately clicks-through to your content: Originality. Relevance. 'Writing blog titles isn’t much of an art.
  • NUSPARK  |  SUNDAY, FEBRUARY 16, 2014
    [Content, Relevance] 10 Email Subject Line Tips to Drive Opens and Leads
    Stress Relevancy. If the byline is not relevant, people will quickly delete the message. Content E-Mail Marketing 'When you check your email account, your inbox will be full of emails with distinct subject lines. Creating a subject line that stands out is an effective measure to ensure that your email will be opened and read.
  • HINGE MARKETING  |  FRIDAY, FEBRUARY 14, 2014
    [Content, Relevance] How Northwood Construction Became a Local Hero
    Could sophisticated tactics like content marketing and search engine optimization deliver results for a smaller local firm? Through educational content marketing and focused SEO strategy, Northwood developed a dynamic web presence to raise visibility where it mattered most: right at home. SEO goes local.
  • WRITTENT  |  FRIDAY, FEBRUARY 14, 2014
    [Content, Relevance] 30 Must-Read Growth Hacking Resources for Digital Marketers
    In addition to a steady stream of content on emerging trends, you’ll find case studies and eCourses on analytics, mobile marketing, and user onboarding. It’s among the best examinations of what growth hacking isn’t – for one, it’s not using SEO or SEM. Like many things, the most effective solutions are often born from scarcity.
  • MARKETING ACTION  |  FRIDAY, FEBRUARY 14, 2014
    [Content, Relevance] What’s An “Online Lead Development Ecosystem”?
    To attract new visitors, your site needs to be set up using the most current SEO best practices, which means that you should be utilizing meta data to frame your content, building links back to your site from other authoritative sources, and, most importantly, creating unique, indexable content on a regular basis. Your – what ?
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 12, 2014
    [Content, Relevance] How to Write an Effective Meta Description (Yes, They Still Matter)
    To read more content like this, subscribe here. Its purpose is to describe the contents of the page to the searcher. The percentage of clicks consistently drops off as you go further down the page, because a more relevant result is, logically, usually at the top of SERPs. 5) Make it specific and relevant. Why is this bad?
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, FEBRUARY 12, 2014
    [Content, Relevance] 3 Tips to Inform Your Content Marketing Strategy (Courtesy of Skyword/Outbrain)
    'This year, many of the tactics, channels, and ways for readers to consume content will continue to evolve. As marketers, we have a responsibility to our clients (and to ourselves) to keep up with the latest online content marketing trends in order to better engage customers and offer them the type of content they’re looking to consume.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 12, 2014
    [Content, Relevance] 31 business building benefits of Buyer Personas
    Buyer Personas are extremely useful for developing and evaluating messaging, content and offers that differentiate your brand from competitors. Positions your products as relevant and worthy of consideration. Creates compelling content and offers. 'By Rob Petersen, {grow} Community Member. TARGETING AND POSITIONING.
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 11, 2014
    [Content, Relevance] A social media hoarder intervention
    This spring is a brilliant time to get rid of anything and everything that bears no relevance to your current professional life outside of those keepsakes that really accentuate who you are and what you have to offer. 'Are you a social media hoarder? Is it time for a bit of a social media spring cleaning? What defines you? What to do now?
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 11, 2014
    [Content, Relevance] 27 More Remarkable SEO Guides, Tips and Tactics
    ” The general consensus is that the practice of SEO is becoming more strategic, less tactical; more content-driven, less technical. What techniques still work in the new world of SEO? How should SEO professionals strategically align frameworks for maximizing online visibility and business results? In Search of SEO?
  • WRITTENT  |  MONDAY, FEBRUARY 10, 2014
    [Content, Relevance] Blog Strategy? How to Go From 0 to 1000+ Visits/Day in
    However, in my experience, posts that contained little relevant content or keywords to the primary keyword would consistently underperform. You remember that social shares are the SEO equivalent of backlinks, right? And, by the way, these kinds of content are also great for your readers, if done thoughtfully. Seriously.
  • ENGAGE  |  MONDAY, FEBRUARY 10, 2014
    [Content, Relevance] Keyword Mapping: Now SEO Becomes Real
    'The beginning of any SEO campaign starts with keyword research and keyword selection. Keyword mapping can be defined as the process of associating keywords to the appropriate relevant pages of a website. This includes the title tag, meta description, headings, alt attributes and content. The answer: keyword mapping.
  • MARKETING ACTION  |  MONDAY, FEBRUARY 10, 2014
    [Content, Relevance] 5 Traits of Great Marketing Content
    Which means you’d better have great content. Doing this well – including making your content available when, where, and how prospects want it – positions you to more effectively walk them through the buying process and close more sales. So what does great content look like? Your content leaves an impression on those who read it.
  • SYNECORE  |  SUNDAY, FEBRUARY 9, 2014
    [Content, Relevance] Marketing Goes SoLoMo
    These devices have become highly relevant to our daily lives precisely because they deliver convenience, simplicity, and proximity. In many cases, this simplicity implies proximity (geo-spatial or online), which in turn gives rise to the idea of contextual relevance. Here’s what I mean. Proximity in Action. What is SoLoMo, Anyway?
  • HINGE MARKETING  |  FRIDAY, FEBRUARY 7, 2014
    [Content, Relevance] Getting Started with Lead Nurturing
    Your educational content draws traffic, folks are talking about your firm and its expertise, leads are starting to pour in. is this: How do you make sure your visitors, particularly qualified leads, stay aware of your services which are most relevant to them? 'So your site is up and running and working wonders. Good on you! Great!
  • WRITTENT  |  FRIDAY, JANUARY 31, 2014
    [Content, Relevance] The 7 Hottest Online Marketing News Stories of January
    In some of the most-discussed online marketing news of the month, Google’s head spam fighter Matt Cutts took to his personal blog to condone low-quality guest content exchanges. There’s still plenty of benefit to be had if you approach it carefully, and work with sites that are highly relevant to your own. image credit: social barrel.
  • HINGE MARKETING  |  FRIDAY, JANUARY 31, 2014
    [Content, Relevance] Webinar Recap: What is Your SEO Plan for 2014?
    You're a professional services firm and SEO isn't that important for you anyway. For the uninitiated, Moz is where many SEO professionals (including our team at Hinge) go for their state-of-the-art tools and education. If you are building a professional services firm in 2014, SEO needs to be part of your plan. Wrong.
  • VOICE-BASED MARKETING  |  TUESDAY, JANUARY 28, 2014
    [Content, Relevance] Guest Blogging for SEO: Why All Links Are Not Created Equal
    'Matt Cutts of Google last week made a statement about the fall of guest blogging for SEO that caused quite a stir. What about all of the work I’ve done over the past three years creating quality guest blog content? Is Only Post Content from Sources You Are Personally Willing to Vouch For. Keep Your Best Content for Yourself.
  • BIZNOLOGY  |  MONDAY, JANUARY 27, 2014
    [Content, Relevance] 11 reasons SEO is a science; 14 reasons it’s an art
    That means Search Engine Optimization (SEO), a methodology of strategies, techniques and tactics used to secure a high-ranking placement in the search results pages, is as essential means of marketing for anybody doing business on the internet. Is SEO a science or an art? People read good content before the read good keywords.
  • MARKETING ACTION  |  MONDAY, JANUARY 27, 2014
    [Content, Relevance] How to Leverage LinkedIn for Lead Generation and Recruitment
    The site has also made strides as a content hub, becoming in the process a valuable tool for lead generation and an essential for recruitment. In fact, Forbes reports content sharing on LinkedIn rose by 15% in the third quarter of 2013, at a rate faster than larger content-sharing giants such as Facebook and Twitter. license.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 27, 2014
    [Content, Relevance] Six Arguments Against Content Shock
    'Today, I am going to address some of the primary responses to my recent post on Content Shock. As this crunch intensifies and the cost to enter and compete in this field increases, content marketing as we know it may not be an economically viable option for some businesses. Geographic relevance. ” That is Content Shock.
  • WRITTENT  |  FRIDAY, JANUARY 24, 2014
    [Content, Relevance] 8 Things To Be Prepared For When Starting A Blog
    While you want it to be relevant to the subject matter within, it’s also a good idea to make it catchy. Can you connect that blog to your company’s website so the posts contribute to your SEO? The more information your blog posts contain, the more likely it is to pop up in a reader or potential client’s search engine results (SEO).
  • HUBSPOT  |  FRIDAY, JANUARY 24, 2014
    [Content, Relevance] What's the Deal With Guest Blogging? Deconstructing Matt Cutts' Post
    'On January 20, Google''s Matt Cutts blogged about " The decay and fall of guest blogging for SEO." Ultimately, this is why we can’t have nice things in the SEO space.". By today''s standards, quality content is content worth reading. Instead, content would be there for others to gain something. My answers?
  • WRITTENT  |  THURSDAY, JANUARY 23, 2014
    [Content, Relevance] How to Start a Blog: 8 Hacks to Skyrocket Traffic 1000% a Month
    Creating a content strategy, an editorial calendar, and writing your first post aren’t for the faint-of-heart, but many bloggers find that growing an audience is their biggest challenge. As you begin to try and decode the secrets to getting more website visitors, more seasoned bloggers will advise you to “write better content.”
  • WEBBIQUITY  |  WEDNESDAY, JANUARY 22, 2014
    [Content, Relevance] Guest Blogging is NOT Dead (And Matt Cutts Didn’t Say It Is)
    But attempts at getting guest posts published in a manipulative manner, purely or primarily for the SEO benefit of the backlink, are no longer going to be effective (and by implication, may even lead to penalties or ranking degradation). It would make sense even in the absence of any SEO benefit (though there likely is, still, some).
  • HUBSPOT  |  MONDAY, JANUARY 20, 2014
    [Content, Relevance] Should Your SEO Strategy Include Yahoo and Bing?
    To read more content like this, subscribe to the Inbound Insiders section. While SEO is certainly about improving your site’s search results on Google, what about all of those other sites, like Bing and Yahoo? Or is optimizing for Bing and Yahoo paramount to a good SEO strategy ? On-Page SEO. right? Flash Media.
  • WRITTENT  |  FRIDAY, JANUARY 17, 2014
    [Content, Relevance] 8 Deep Questions to Define Your Blogging Strategy
    While that truth is harsh and depressing, don’t let it deter you from establishing a content strategy. You’ve got to have a firm grasp on the rules of grammar, know the basics of SEO, and understand a little bit about blogging metrics. Or perhaps their unique approach revolves around beautifully-photographed visual content.
  • CRIMSON MARKETING  |  THURSDAY, JANUARY 16, 2014
    [Content, Relevance] Online Video is The Future of Content Marketing
    The future of content marketing lies in the video. ” Can you think of any other content platform that offers you the same exposure? For any social media campaign, any SEO exercise, video is without doubt one of the best tools in the kit.” The post Online Video is The Future of Content Marketing appeared first on.
  • VOICE-BASED MARKETING  |  THURSDAY, JANUARY 16, 2014
    [Content, Relevance] 2014 Trends in Digital Marketing
    Content marketing, social media, SEO, PPC, analytics, mobile, and call tracking are just a few channels that are going to receive significant attention (and budget) in 2014. The Continued Rise of Content Marketing. SEO Isn’t Dead…. In 2014, SEO isn’t going to go away. PPC and Content Marketing Go Hand in Hand.
  • BIZNOLOGY  |  THURSDAY, JANUARY 16, 2014
    [Content, Relevance] Social media becoming increasingly important in regards to link building
    As with most things online, the SEO industry is dynamic and things can move very quickly. Much like the SEO industry which encompasses it, link building is also continuously changing and evolving. SEO Value of Social Signals. '(Photo credit: Wikipedia). Increased Reach and Value for Links. This is important for two reasons.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JANUARY 15, 2014
    [Content, Relevance] Why CMOs Should Stop Being Addicted to Pay-per-Click Ads
    What CMOs need to do is focus on creating seamless, easy-to-use-and-navigate, relevant and meaningful experiences for customers, regardless of their device or channel. m not talking about search engine optimization (SEO). In all, this tactic generated 42 leads, and a significant portion was even qualified.
  • HUBSPOT  |  WEDNESDAY, JANUARY 15, 2014
    [Content, Relevance] Post-Hummingbird Search: An (Almost) A-Z Glossary of Winning at SEO
    To read more content like this, join the ecommerce blog''s instant, daily, or weekly subscription. It’s been a pretty wild year in the SEO realm. Backlinks: Backlinks are another word for inbound links which, when ethically gained, are still helpful for good SEO. Ecommerce: SEO for ecommerce websites is its own beast.
  • HUBSPOT  |  MONDAY, JANUARY 13, 2014
    [Content, Relevance] The ABCs of Content Marketing: A Glossary of Terms
    'You probably know what content marketing is by now, but do you know all those little nitty gritty terms you need to know to be fluent in content marketing speak? Having the ability to move quickly in the world of content creation is a necessity for inbound marketers. Crowdsourced Content. Data-backed Content.
  • HUBSPOT  |  THURSDAY, JANUARY 9, 2014
    [Content, Relevance] What Is List Segmentation? [FAQs]
    These segments can be cut and combined a number of different ways: by psychographics, demographics, industry, company size, webpage views, number of downloads of your content -- you name it. List segmentation allows you to send the right people the most pertinent content at the ideal time. 'We all like to focus on the sexy stuff.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 9, 2014
    [Content, Relevance] Will Linking to “Credible” Third-Party Sites Boost Your SEO Performance?
    According to the individual, our motivation in doing so was  “hard [for them] to view …as anything other an attempt to gather legit commentary from credible sources to boost [our] SEO. ” Boost our SEO by linking out? ” Linking to credible third-party sites will not directly boost SEO performance.
  • FATHOM  |  THURSDAY, JANUARY 9, 2014
    [Content, Relevance] Marketing for Universities: SEO Ranking Factors
    That being said, there are several factors that higher education institutes should employ in their SEO marketing plan to compete the coveted top positions. Targeted Keywords – Identifying which keywords are relevant to a university and its users is paramount to achieving top rankings. Education Industry SEO
  • FATHOM  |  TUESDAY, JANUARY 7, 2014
    [Content, Relevance] How To Use Increasing Digital Marketing Budgets
    Do: Keep your content fresh, relevant and invaluable. Content Creation & Strategy Google Analytics Marketing Automation/Email Marketing Online Advertising/SEM/Display SEO stats 'So, you have more digital-marketing budget this year. Congratulations! You’re probably not alone, at least according to recent history.
  • HUBSPOT  |  MONDAY, JANUARY 6, 2014
    [Content, Relevance] Feel Like You're Fighting With Your Keywords? 7 Ways to Win
    'As the content manager at Half a Bubble Out, part of my job the past couple quarters has been to focus on improving our performance around 11 different keywords. We were having trouble coming up with original angles, and quickly becoming impatient with the content creation process. hope one of these strategies will help you, too.
  • MARKETING ACTION  |  FRIDAY, JANUARY 3, 2014
    [Content, Relevance] 12 SEO Experts Weigh In on SEO 2014 Predictions
    'SEO is a particularly dynamic field, and those of us working in these trenches like to share our thoughts about this ever-changing environment. ve taken the opportunity to interview a dozen well-regarded experts in the industry, and ask the two biggest SEO questions on marketers’ minds for 2014. My SEO priorities never change.
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