• KAPOST  |  MONDAY, MAY 2, 2016
    [Content, Relevance] The Difference between Content Marketing and Marketing Content
    There are a lot of ways to use content to market a product or service that barely scratch the surface of marketing content , but if you want to learn  content marketing , training is just the beginning, grasshopper. If you’re serious about learning marketing content, let’s get down to the basics. Align. Execute.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Content, Relevance] B2B Marketing Trends for 2016
    They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Content, Relevance] B2B Marketing Trends for 2016
    They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Content, Relevance] B2B Marketing Trends for 2016
    They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience.
  • ACT-ON B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Content, Relevance] Rethink Marketing
    sponsorships; and content marketing. ranking by running SEO audits on your web pages and landing pages. of your pages, content, and forms. relationships with customers by educating them with relevant content and resources. Copyright © 2016 | Act-On Software www.Act-On.com RETHINK. for more than a decade. darling?
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Content, Relevance] Closing the Loop on Social Leads
    monitor conversations and create content that relates to the discussions you find, you’ll not only reap the. advantages from your evergreen content. Filter through the masses of content by setting up keyword searches for your brand, your main. more extensive pieces of content like eBooks, webinars or how to video series.
  • HINGE MARKETING  |  THURSDAY, APRIL 28, 2016
    [Content, Relevance] 5 Criteria for Selecting A Professional Services Marketing Firm
    Whether it’s messaging that resonates with target audiences, valuable content or a website that truly presents the value proposition and nurtures target audiences , your marketing provider should demonstrate all of these qualities themselves. Cost is important, but not at the expense of relevant experience, adequate resources and results.
  • BIZNOLOGY  |  THURSDAY, APRIL 28, 2016
    [Content, Relevance] What is Outside-In Marketing?
    As Mike announced on April 21, 2016, we recently published a book together called Outside-In Marketing: Using Big Data to Guide Your Content Marketing. When it was published in 2010, most SEOs were trying to game Google’s algorithm. It is about a content strategy that’s kind of the opposite of how SEO was practiced at the time.
  • HUBSPOT  |  THURSDAY, APRIL 28, 2016
    [Content, Relevance] How to Become a More Efficient Editor: 12 Ways to Speed Up the Editorial Process
    In fact, a study by the Draugiem Group found that the employees with the highest productivity spent 52 minutes working, followed by 17 minutes of rest. 2) Be sure the topic aligns with your content strategy. But, as an editor, it's important that you put the content into context before you dive into the details. This is a big one.).
  • KAPOST  |  TUESDAY, APRIL 26, 2016
    [Content, Relevance] Tips for Optimizing Google’s Knowledge Graph Box for Your Brand
    As a marketer, you’re already creating incredible marketing content to optimize your buyer’s journey. In short, Knowledge Graph Optimization (KGO, which is a subset of SEO) allows you to control more of the first-page real estate within Google search results for branded searches. The longer version is more complicated.
  • HUBSPOT  |  TUESDAY, APRIL 26, 2016
    [Content, Relevance] How to Optimize Your Existing Blog Content for Traffic & Conversions [Live Google Hangout]
    But not just any blog -- a blog that boasts relevant, consistent content that's optimized for both the target audience and search engines. The importance of strategic content organization to build an engagement path. Why you should be updating and republishing old content. SEO Blog Daily PromoIntrigued?
  • WEBBIQUITY  |  TUESDAY, APRIL 26, 2016
    [Content, Relevance] What “Industry Presence” is — and Why It Matters to Online Visibility
    The web presence optimization (WPO)  framework  includes tracking and measuring online marketing metrics for five key channels or disciplines: Press (PR), Social, Website (SEO), Paid, and Industry. Relevant, high-quality industry directories. This post originally appeared on WPOinc. Academic sites (.edu edu domains). gov domains).
  • IKO-SYSTEMS  |  MONDAY, APRIL 25, 2016
    [Content, Relevance] The Unseen Problem with Inbound Leads and How to Fix It
    Exclusive Bonus Content: Download Here 3 Steps to Calculate your outbound lead generation goal. The use of SEO optimization, blogging, social media, and content are a must for any lead generation strategy. When leads raise their hand for premium content or subscribe to your email, they’re in it for the long haul.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, APRIL 21, 2016
    [Content, Relevance] Highlights from my #SMMW keynote speech
    The Social Media Examiner team out-did themselves this year in every way — content, networking and flawless organization. Sometimes the most important measure isn’t ROI, it’s relevance. By tapping into user-generated content he was able to generate significant awareness and even sales for his B2B company.
  • HINGE MARKETING  |  WEDNESDAY, APRIL 20, 2016
    [Content, Relevance] Changes in the Professional Services Marketing Mix: Traditional vs. Online Marketing
    You aren’t relevant if you aren’t online : There is an expectation that going online and self-educating is possible for any topic. Thoughtful online content (thought leadership) can enhance your reputation , while social media can expand the reach of your reputation. Good inbound marketing requires valuable content. Resources.
  • ACT-ON  |  WEDNESDAY, APRIL 20, 2016
    [Content, Relevance] 7 Things You May Not Know About Google’s RankBrain
    Announced in October of 2015, the RankBrain system was developed to help improve search results by making them more relevant to what searchers are looking for. Editor’s note: In a recent Q&A with Search Engine Land , Andrey Lipattsev, a Search Quality Senior Strategist at Google, said the other two factors were links and content. ).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 18, 2016
    [Content, Relevance] An expanded view of influence marketing measurement
    Through a hand-picked sample of eight paid and eight organic influencers, he found that the paid influencers generated about nine times the amount of content of an organic influencer, but just a fraction of the engagement. Content ignition — an influencer can get content shared more broadly than many brands. Very few.
  • HUBSPOT  |  MONDAY, APRIL 18, 2016
    [Content, Relevance] How to Use Twitter Retargeting Ads to Generate More Customers
    When you think of lead nurturing, do you think of a series of well-timed, relevant emails to a perfectly segmented audience? Rather than asking people to fill out a form, we decided to try showing product-related and bottom funnel content to see if we could influence leads down the funnel to become opportunities and eventually, customers.
  • HINGE MARKETING  |  THURSDAY, APRIL 14, 2016
    [Content, Relevance] Developing Your B2B Social Media Strategy: Where to Start
    In fact, some B2B firms still question whether social media is even relevant to their customer base. SEE ALSO:  5 Social Media Fails Professional Services Firms Should Avoid. 3 – Promote your content. Your social media channels offer a great low-cost place to promote your content and drive viewers to your website.
  • HINGE MARKETING  |  WEDNESDAY, APRIL 13, 2016
    [Content, Relevance] The Top B2B Website Marketing Metrics
    The thing to remember is that SEO, keywords, and analytics are all essential elements to making sure your firm’s website is performing optimally. One of the most common terms in B2B website optimization is SEO, search engine optimization. Understanding SEO —and implementing it well—is critical to any online marketing program.
  • HUBSPOT  |  TUESDAY, APRIL 12, 2016
    [Content, Relevance] Should You Pay for Content Distribution?
    As content creators, we have no choice but to remain humble because every time we publish an article, it’s one of 2 million blog posts being published on the same day. Sure, we possess plenty of SEO know-how and a knack for delivering information in a way that’s entertaining and interesting. Content MarketingOut of toothpaste?
  • KAPOST  |  TUESDAY, APRIL 12, 2016
    [Content, Relevance] 5 Tips for Creating Customer-Centric Content
    Creating customer-centric content day after day is doable in a bare bones kind of way, but does your content have a clear purpose? Does it offer a fresh and engaging perspective that’s relevant to your customers? You’re on your way to creating awesome customer-centric content. And the journey is what customers value most.
  • ACT-ON  |  TUESDAY, APRIL 12, 2016
    [Content, Relevance] Agencies Under Pressure to be More Digital
    Know how to improve clients’ Quality Scores for better SEM/SEO? Business leaders generally care about three things when it comes to digital marketing: relevance, revenue and results. We’ll also give you the best practices on testing, optimization, creating the right marketing mix and content strategy. over 2015.
  • HINGE MARKETING  |  MONDAY, APRIL 11, 2016
    [Content, Relevance] How Much to Spend on Your New B2B Website?
    Thus, we needed a website that was more relevant and could take full advantage of the opportunities available to us. For the new Hinge website, that meant reaching out to the Hinge experts in project management, online strategy, SEO, social media and other lead-nurturing strategies. So, the answer should have been easy, right?
  • HINGE MARKETING  |  FRIDAY, APRIL 8, 2016
    [Content, Relevance] IT Marketing: What Technology Services Firms Need to Know in 2016
    Build a website that performs— Your website serves as the hub for your online presence, joining expert content, explanation of your services, social media platforms, and more. SEO will bring the right audiences to your site. Educational content, in a variety of formats, will help encourage engagement. Additional Resources.
  • HINGE MARKETING  |  FRIDAY, APRIL 8, 2016
    [Content, Relevance] IT Marketing: What Technology Services Firms Need to Know in 2016
    Build a website that performs— Your website serves as the hub for your online presence, joining expert content, explanation of your services, social media platforms, and more. SEO will bring the right audiences to your site. Educational content, in a variety of formats, will help encourage engagement. Additional Resources.
  • HINGE MARKETING  |  THURSDAY, APRIL 7, 2016
    [Content, Relevance] High-Growth Marketing Techniques for Your Next Speaking Engagement
    The content must also be useful or educational. For instance, you can push readers to a unique URL that will provide a free white paper or share a relevant video. Hinge’s latest research on high-growth firms gave us some surprising insights. It goes against convention. How do high-growth firms do it? Phone marketing. Direct mail.
  • HINGE MARKETING  |  WEDNESDAY, APRIL 6, 2016
    [Content, Relevance] Social Media for Accountants: Likes, tweets and hashtags…Oh my!
    Join relevant industry groups on LinkedIn and educate your peers or prospects by sharing content they’ll find informative. By sharing and commenting on other people’s content, you will establish yourself as an expert and a valued participant—rather than someone who is simply self-promoting. That’s right.
  • SNAPAPP  |  TUESDAY, APRIL 5, 2016
    [Content, Relevance] 7 Powerful Ways to Conduct B2B Buyer Research
    This isn’t necessarily breaking news – 92% of  Content Marketing Association  members use customer data as  an aspect of their strategy  and a way to transform the sales funnel. Interactive Content . Interactive content  not only increases lead engagement and participation, but it doubles as an excellent source of buyer research.
  • ACTIVEDEMAND  |  TUESDAY, APRIL 5, 2016
    [Content, Relevance] Automated Personalization and the “Zero Moment of Truth”
    Here’s what marketers need to know moving through 2016: This whole movement around “Zero Moments of Truth” is based on the notion that people will connect with brands when the content and timing is relevant. Get Started with ActiveDEMAND today! Try it for free today! Get Started with ActiveDEMAND today!
  • SNAPAPP  |  TUESDAY, APRIL 5, 2016
    [Content, Relevance] 7 Powerful Ways to Conduct B2B Buyer Research
    This isn’t necessarily breaking news – 92% of Content Marketing Association members use customer data as an aspect of their strategy and a way to transform the sales funnel. Interactive Content. Interactive content not only increases lead engagement and participation, but it doubles as an excellent source of buyer research.
  • HINGE MARKETING  |  TUESDAY, APRIL 5, 2016
    [Content, Relevance] 6 Questions to Ask Before You Build a New AEC Website
    Relevant research by Box Inc. (a file-sharing technology company) takes a look at how various industries are using technology, finding that construction firms utilized mobile tools more regularly than any of the other industries studied. Perhaps you’re already creating educational content, like blog posts, for your audience.
  • HUBSPOT  |  MONDAY, APRIL 4, 2016
    [Content, Relevance] How One Company's New Blog Strategy Increased Lead Flow by 700% in One Year
    No matter how unique your niche is, it's likely that people are searching for the content you'll create. Not long after Malone and his team began blogging for Conversant Bio, they started creating more sophisticated content around their best keywords in an effort to turn some of those increasing blog visitors into high quality leads.
  • CAPTORA  |  THURSDAY, MARCH 31, 2016
    [Content, Relevance] Digital, Multi-channel, Marketing and Considerations From Google’s New Search Page Layout
    If you want to win, the game is about content. If search users are ready to click on a text ad or an organic search result, they expect to click through and find content that maps to the intent of their keyword phrase. Content that answers the call. If you make content that sticks, you’ll see lower bounce rates.
  • ION INTERACTIVE  |  THURSDAY, MARCH 31, 2016
    [Content, Relevance] 5 Common Reasons Good Content Fails
    One of the biggest surprises from the Content Marketing Institute’s 2016 benchmark report wasn’t that three quarters of reporting organizations are using content marketing, but that only 30% say their content is effective (and that’s down from 38% last year!). Here’s a list of common reasons even solid content fails.
  • HALEY MARKETING  |  WEDNESDAY, MARCH 30, 2016
    [Content, Relevance] [Video] What is Social Pro by Haley Marketing Group?
    Social media marketing is more than resharing content from other sources. And then we’ll provide the content you need, and daily sharing on the most relevant social networks to create a truly active and engaging social media presence. These images will make your content stand out when we share it. Video Transcript.
  • HUBSPOT  |  TUESDAY, MARCH 29, 2016
    [Content, Relevance] Sneak Preview: SEO Do's and Don'ts for Schools [EBOOK]
    Still, many schools either don't have a search-engine optimization (SEO) strategy in place —or are playing guessing games when it comes to what will attract the most prospective parents and students to their site. Students who already know your school aren’t the ones you’re trying to reach with SEO. Your SEO should focus on that.
  • WEBBIQUITY  |  TUESDAY, MARCH 29, 2016
    [Content, Relevance] The Basics of B2B Social Media Marketing Strategy
    This may be a problem with measurement, or with setting the wrong objectives for social media marketing (it’s far more effective for customer service and driving traffic to top-of-the-funnel content than to direct purchase, for example). Businesses and brands can use LinkedIn to share that type of content on their company pages.
  • SALES ENGINE  |  MONDAY, MARCH 28, 2016
    [Content, Relevance] Finding the Hidden Money in Your Content Strategy
    B2B Content Enterprise: How does Conversion Sciences work with clients to optimize landing pages? From a content marketing standpoint, for our business (Conversion Sciences) we currently rely on little to no outbound marketing to drive demand. All of our leads are either referrals, or generated through our content marketing outreach.
  • HINGE MARKETING  |  FRIDAY, MARCH 25, 2016
    [Content, Relevance] A B2B SEO Strategy to Attract the Right Prospects
    Understanding the basics of B2B SEO (search engine optimization) is difficult for people that don’t specialize in the practice. With that said, there are ways to succeed with B2B SEO. Before we get into the weeds of content creation, optimization, and promotion, let’s discuss a few key “on-site” SEO basics.
  • KEO MARKETING  |  WEDNESDAY, MARCH 23, 2016
    [Content, Relevance] Have You Tried Growth Hacking? Trust Us, You Want to Read This
    The explosion of mobile adoption has required B2B marketers to rethink their strategies and cut out old techniques that are no longer relevant. So how can companies get creative – and stay relevant? The key is to make your content easy for search engines to find and rank on the first page in search results. Utilize Social Media.
  • SALESFUSION  |  WEDNESDAY, MARCH 23, 2016
    [Content, Relevance] Best Practices for Website Conversions
    Your corporate website serves a lot of purposes, but in an inbound marketing world, one of the most important jobs it has is to convert visitors with a proper B2B content marketing strategy. How you display that content and interact with visitors on your site also plays a critical role in driving conversions. Marketing Insights.
  • HINGE MARKETING  |  WEDNESDAY, MARCH 23, 2016
    [Content, Relevance] Blogging Best Practices: 5 Common Mistakes Beginners Should Avoid
    First and foremost, you want to produce educational content that is valuable to your target audience—it will set you apart as a thought leader. Mistake #1: Creating content without a strategy. Online content based on a thoughtful content strategy can help you reap expertise-based referrals. You know the material.
  • HINGE MARKETING  |  WEDNESDAY, MARCH 23, 2016
    [Content, Relevance] 5 Blunders Made by Blogging Novices
    First and foremost, you want to produce educational content that is valuable to your target audience—it will set you apart as a thought leader. Mistake #1: Creating content without a strategy. Online content based on a thoughtful content strategy can help you reap expertise-based referrals. You know the material.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MARCH 22, 2016
    [Content, Relevance] The Simplest Ways to Make the Best of Content Marketing Challenges
    During a recent client meeting, we spent some time talking about the idea of content marketing as a solution to a problem. It got me to thinking: Shouldn’t the goal of any content initiative be to address specific problems customers are facing and provide solutions? Source: Content Marketing Institute ). Source: Quora ).
  • CAPTORA  |  MONDAY, MARCH 21, 2016
    [Content, Relevance] How to Create Great, Targeted Content Based on Visitor Intent
    Relevant, personalized content is among today’s digital marketers’ most effective tools to drive quality leads into the funnel. Personalize your content by asking questions about your target buyers and becoming familiar with the context of the ‘visitor intent’— What do they want to read? Relevance. Branding.
  • HUBSPOT  |  MONDAY, MARCH 21, 2016
    [Content, Relevance] 4 Reasons Trade Schools are Poised to Win with Inbound
    Draw them in with content. Your school already has a store of content to start you off: program descriptions, alumni success stories, professor biographies, course syllabi. Create content that answers these questions. Align each piece of content and call-to-action (CTA) to a specific buyer journey phase. You're Agile.
  • CONTENT STANDARD  |  MONDAY, MARCH 14, 2016
    [Content, Relevance] How Digital Content Has Reshaped the Way We Tell Stories
    Beyond sourcing, they drive articles in new directions, knitting connections across the Web, taking readers off on tangents if they dare click, and giving publishers the power to map digital content. The Rise of Rewritable Content. We now live in the era of digital content. What does it mean to encode digital content?
  • HINGE MARKETING  |  MONDAY, MARCH 14, 2016
    [Content, Relevance] Content Marketing: A Key Component of Professional Services Marketing Plans
    Content marketing is changing the way professional services are bought and sold. And educational content is the new currency of the professional services marketplace. Content marketing is the strategy that turns that content into profits. Content Marketing—A Better Way. What is Content? Builds trust.
  • HUBSPOT  |  THURSDAY, MARCH 10, 2016
    [Content, Relevance] Meta Descriptions: The What, Why and How
    The more content I create and the further I dig into inbound marketing methodologies, the more I realize how important meta descriptions are, and how a powerful meta description can make or break. I’ve turned to the experts many times when it comes to understanding meta descriptions, and I’m here to share what I’ve learned. Meta descriptions.
  • SALES ENGINE  |  THURSDAY, MARCH 10, 2016
    [Content, Relevance] From Baseball to SEO: Transforming your content into an organic search machine
    Currently, Lemas is an executive with Distilled , a online marketing agency specializing in content and search engine optimization with offices in London, Seattle and New York. Lemas: When I first started in the industry eight years ago, it was all about building links and creating content. Content was king, and any content worked.
  • HUBSPOT  |  THURSDAY, MARCH 10, 2016
    [Content, Relevance] The Ultimate Dictionary of Marketing Terms You Should Know
    We've covered social media terms , content marketing terms , smarketing terms , email marketing terms , website optimization terms. This is often done in email marketing (with variations in the subject line or copy), calls-to-action (variations in colors or verbiage), and landing pages (variations in content). 18) Content.
  • HUBSPOT  |  TUESDAY, MARCH 8, 2016
    [Content, Relevance] 15 Ways to Drive More Home Page Conversions Without Reinventing the Wheel
    If you're serious about generating leads through your website, you'll probably have several landing pages set up for a variety of content offers, with multiple conversion paths for visitors to take. You don't always have to offer content to generate leads. But how many people arrive and bounce straight off? 10) Add a video.
  • HUBSPOT  |  TUESDAY, MARCH 8, 2016
    [Content, Relevance] Quick Wins to Help Your School's Website Convert Better
    Improving your keyword optimization is a time and cost-efficient way to improve the content on your site. You don't need a web team to write a host of new content to benefit from this tip. Simply re-work some of your current content. Once you've selected the LTK for a page, refresh the content and tags on that page with it.
  • WEBBIQUITY  |  TUESDAY, MARCH 8, 2016
    [Content, Relevance] 22 Tantalizing Content Marketing Stats and Facts
    With the near-universal embrace of content marketing— 93% of B2B marketers are using content marketing , and B2C marketers are close behind—the amount of brand content being produced has exploded. Already widespread, content marketing will continue to grow. Visual and video content will become increasing important.
  • SALESFUSION  |  MONDAY, MARCH 7, 2016
    [Content, Relevance] 8 Best Practices for Using Google AdWords
    When it comes to search engine marketing, there’s a lot that you can do organically, which is where a strong SEO strategy comes into play. However, as we continue to create more content and become increasingly savvy as consumers of that content, there’s a lot of value that can come from taking a pay-per-click (PPC) approach to SEM.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MARCH 3, 2016
    [Content, Relevance] How to Execute Event Marketing like a Data-Driven Machine
    Content marketing assets, both static and video to engage, educate and inspire your readers. SEO, pay-per-click and social programs to ensure that your messages are heard by your intended audience. ” Do thank them, but create value by including relevant information, advice, or recommendations. But what about events?
  • NUSPARK  |  THURSDAY, MARCH 3, 2016
    [Content, Relevance] 17 Ways to Promote Your White Paper for Lead Generation
    Store your white paper on a separate page of your site, as shown on the right, with an SEO-friendly URL, title, and Meta description. Along with company news, industry news, recent posts and other content, promote your white paper in your newsletter. Perhaps Relevant Blogger Outreach. Content Syndication. Not so fast.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MARCH 3, 2016
    [Content, Relevance] 8 Practical applications for influence marketing
    The ability for everyone to publish content has democratized influence, creating a new class of “citizen influencers” who hold great power over their loyal audiences. When you don’t have a relevant audience, you can borrow one. 2. The economic value of content that is not seen and shared is zero. Research.
  • WRITTENT  |  THURSDAY, MARCH 3, 2016
    [Content, Relevance] How to Write a Press Release in 4 Easy Steps [+Examples]
    Reasons Writing a Press Release is Still Relevant. Perceived as credible, official and trusted content by journalists and the public. Here are a few reasons press releases can be valuable for your company: Press releases improve SEO. Dateline: one line that indicates relevance. Step 3: Optimize your press release for SEO.
  • HINGE MARKETING  |  THURSDAY, MARCH 3, 2016
    [Content, Relevance] 5 Social Media Fails Professional Services Firms Should Avoid
    Content marketing. Establish your visible expertise by promoting the content you create and that of others that your target audience will find useful. Build relationships with prospective clients, leverage your employees’ networks , and educate your audience through relevant content. Recruiting. Social listening.
  • HUBSPOT  |  WEDNESDAY, MARCH 2, 2016
    [Content, Relevance] 12 Critical Building Blocks to a Successful Digital Marketing Campaign
    Work with your sales team, senior marketing members and anyone else with experience working with your industry’s customers (customer service reps, store managers, etc.) to build out a detailed profile around their background, job roles, goals and challenges so that you can better create content that will connect with them. Is it relevant?
  • SALESFUSION  |  WEDNESDAY, MARCH 2, 2016
    [Content, Relevance] 5 SEO Best Practices for Content Development
    If you create great content but no one sees it, does it provide any value for your business? We’ve all heard it time and again, but it’s worth reiterating: Developing content as part of your marketing efforts, be it blog posts, webinars, videos or even new pages on your website, is only half the battle. With SEO , you can.
  • HINGE MARKETING  |  WEDNESDAY, MARCH 2, 2016
    [Content, Relevance] 6 Steps to Incorporate Guest Blogging as Part of Your Overall Content Strategy
    And the one thing most of these firms have in common is a consistent content strategy. There are two main reasons that guest blogging should be part of your content marketing strategy : It increases your firm's visibility and credibility with a wider audience, establishing your sphere. Technology Content MarketingStep 1.
  • BUZZSUMO  |  TUESDAY, MARCH 1, 2016
    [Content, Relevance] How to be the Best Answer to Customer Questions: Insights from 600,000 Posts
    This week we have been looking at content that answers questions in preparation for our webinar with Lee Odden on ‘How To Be The Best Answer’. Take as an example the question “what is content marketing?”. The Content Marketing Institute have written a comprehensive answer to this question on their site. Content Marketing B2B
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 1, 2016
    [Content, Relevance] How to Use Community Forums to Fuel Your Audience Engagement Strategy
    It is free to sign up, however there is a massive emphasis on valuable content that is managed by the Quora community through an upvote/downvote system. Reddit is the 32nd most popular website in the world, according to Alexa, and has a vast pool of content and highly informed users. Take Advantage of All Available Forums. Yahoo!:
  • HALEY MARKETING  |  MONDAY, FEBRUARY 29, 2016
    [Content, Relevance] Social Pro Case Study: Making an Impact on LinkedIn
    To have a complete social media presence, staffing firms need to have strategies for growth and sharing content across a number of outlets. Continued posting of good content on LinkedIn (company blogs and other relevant articles from reputable sources) develops a relationship with the connections. LinkedIn. Why is it working?
  • BIZNOLOGY  |  MONDAY, FEBRUARY 29, 2016
    [Content, Relevance] Don’t silo link building
    For example, if you’re pursuing a content marketing initiative without the involvement of an SEO, you’re going to miss link opportunities. But there are a variety of other reasons beyond SEO value that links should be tracked. It’s very likely that will mean involving an SEO. You can’t silo link acquisition.
  • CONTENT STANDARD  |  MONDAY, FEBRUARY 29, 2016
    [Content, Relevance] The Content Standard: How We Transformed from Content Marketers to Editors
    As a 24-year-old journalist-turned-marketer, I wanted nothing to do with a technology startup churning out what I thought was the same rhetoric as every other content company in town. Webinar: Learn How the Content Standard Shed its “Just Another Blog” Perception. The Content Standard 2.0 The Content Standard 2.1
  • WRITING ON THE WEB  |  FRIDAY, FEBRUARY 26, 2016
    [Content, Relevance] I Just Googled Your Business Name: Do You Need to Improve Your SEO?
    It is a sinking feeling when you’ve created quality content for your site that’s been optimized for content and keywords, and it’s still not showing up on the first page (or pages!) in a search return. The key is writing short relevant articles (250-450 words) that demonstrate your expertise and offer solutions to their problems.
  • ACT-ON  |  FRIDAY, FEBRUARY 26, 2016
    [Content, Relevance] Layered Approach to Digital Marketing Helps Deliver 33% More Leads for RM Hoffman
    Over a year period of team, we successively focused on improving website SEO and Pay Per Click. We added the Zoho CRM, Act-On marketing automation, LinkedIn marketing, web real-time chat, and a content marketing and social media plan which includes a blog and curated news site. We’re doing content marketing. We’d follow-up.
  • HINGE MARKETING  |  FRIDAY, FEBRUARY 26, 2016
    [Content, Relevance] B2B Video Marketing Tips
    ” 96% of B2B firms used video in their content strategy and perhaps most notably, 73% believed it had a positive impact on their marketing results and ROI. Keeping the shot steady and stable lets viewers focus on the content within the frame, allowing the subjects to communicate their messages more effectively. detailed script.
  • HUBSPOT  |  THURSDAY, FEBRUARY 25, 2016
    [Content, Relevance] Google’s Removing Right-Side Ads, But How Will It Impact Organic Search Results?
    As marketers, you should be paying attention to the types of results that are being displayed in SERPs for keywords that you’re trying to rank organically for so that you can provide content that’s formatted optimally. Regardless of the result, the need for great content and a smart keyword strategy is more important than ever.
  • CONTENT STANDARD  |  WEDNESDAY, FEBRUARY 24, 2016
    [Content, Relevance] Will Your SEO Strategy Be Impacted By Google’s Removal of Right-Hand-Side Ads on SERPs?
    ” This update has plenty of implications for brand marketers wondering how to most effectively spend their budgets on SEO strategy and other content channels. As organic results get squeezed and bumped down, the importance of consistently using long-tail, relevant keywords increases. Let’s get right to them. Oh yeah.
  • ONALYTICA B2B  |  WEDNESDAY, FEBRUARY 24, 2016
    [Content, Relevance] Social Selling 2016: Top 100 Influencers and Brands
    Typical techniques of social selling include sharing relevant content, interacting directly with potential buyers and customers, personal branding, and social listening. Be sure to follow them to stay up to date on the best content and resources on Social Selling! ” Koka Sexton  -  Content and Social Team at LinkedIn.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 24, 2016
    [Content, Relevance] Getting Buy-in for Change: What Education Marketers Can Do To Help Their Schools Evolve
    They'll also be a needed source of your school's best stories and help with content distribution. Your colleagues may not know what personas, SEO, or content offers are. You can add that SEO leads have a 14.6% What does their content priority appear to be? Then optimize the page for SEO. That's fine.
  • ANNUITAS  |  TUESDAY, FEBRUARY 23, 2016
    [Content, Relevance] Specificity Matters
    I do not claim to be an expert in Search Engine Optimization (SEO). So, after returning from last week’s Content2Conversion Conferenc e in Scottsdale, I find myself still thinking about one session I attended called SEO for Content Marketers by Lee Odden , CEO of TopRank® Marketing and the phrase, “specificity matters.”.
  • HUBSPOT  |  TUESDAY, FEBRUARY 23, 2016
    [Content, Relevance] How One Company’s Investment in Blogging & SEO Increased Traffic By Over 2,500% in One Year
    Setting aside time to brainstorm blog topics, structure posts around relevant keywords, optimize calls-to-action and social sharing buttons, and strategically place relevant internal links can sound daunting to many marketers. Step 2: Rethinking Blog Content. Setting Up a Blog Strategy. Why start there? The Results.
  • ACT-ON  |  TUESDAY, FEBRUARY 23, 2016
    [Content, Relevance] How and Why To Set Your Site Up for Google’s Rich Answers
    They play by different rules, affect other rankings, and offer a major new opportunity for SEOs who know how to use them. That’s because Google seems to prefer indexing and formatting public domain content into rich answers, and they don’t have to include a link to any site if they use public domain data. And that’s the key to this.”.
  • HALEY MARKETING  |  MONDAY, FEBRUARY 22, 2016
    [Content, Relevance] Social Pro Case Study: Developing a Following on Twitter
    Our strategies in that area led to an increase of more than 1,000 followers during 2015, getting the content in front of more eyeballs and increasing impressions. Whether it was company blogs, job postings (great on twitter!) or other relevant content, including hashtags is almost mandatory. Twitter. Where’s It Go From Here?
  • CAPTORA  |  FRIDAY, FEBRUARY 19, 2016
    [Content, Relevance] How to Create and Launch Hundreds — Even Thousands — Of Digital Marketing Campaigns With Ease
    But to do search well, digital marketers must create a lot of content for the various personas, target buyers, and keyword phrases they’re trying to reach. Creating one piece of relevant, personalized content — let alone hundreds or even thousands — can seem like an insurmountable challenge. The goal? Nor should they.
  • HALEY MARKETING  |  FRIDAY, FEBRUARY 19, 2016
    [Content, Relevance] Showing Personalty on Social Media
    Post local or community content your team is involved with. If your team volunteers for a charity organization or is going to be present at a local career fair, promote this content by sharing pictures, quotes or results from the event. If you’re posting blog content on your website for your audience, don’t stop there!
  • VERTICAL RESPONSE  |  FRIDAY, FEBRUARY 19, 2016
    [Content, Relevance] Mobile Marketing Words To Know
    Wireless subscribers send text messages to common short codes with relevant keywords to access a wide variety of mobile content. Information on Demand (IOD): Content delivered in the form of an Alert. Mobile web: A channel for delivery of web content, which offers and formats content to users in awareness of the mobile context.
  • ACT-ON  |  FRIDAY, FEBRUARY 19, 2016
    [Content, Relevance] Nofollow Tags: What They Are and Why They Matter
    Have you ever heard web experts or SEOs talk about nofollow links? Content spam was prevalent. That’s content that exists only to give context for advertising, or a link. Today they look at things such as social signals, semantic relevancy, and much, much more, but links have been used longer than most signals today.
  • HINGE MARKETING  |  FRIDAY, FEBRUARY 19, 2016
    [Content, Relevance] Promoting Your Content: You’ve written great content, now make sure people see it!
    You know it is good because you spent the time up front, considering the right topic , crafting the headline, bringing in compelling imagery, linking to other relevant content, and writing and rewriting the post until it sings. You also need a thoughtful content promotion strategy to get your blog post in front of people.
  • HUBSPOT  |  THURSDAY, FEBRUARY 18, 2016
    [Content, Relevance] Checklist: How Well is Your School's Site Optimized for SEO?
    You've created awesome content. With all your effort in creating outstanding content, don't let it go to waste. Don't overlook search engine optimization (SEO). Here's an 8-point checklist you can use to review your school's SEO quality. 1) Review your Current Content. Do a review of both on- and off-page SEO.
  • SNAPAPP  |  WEDNESDAY, FEBRUARY 17, 2016
    [Content, Relevance] Creating Content That Resonates
    This is content that’s resonating for you. Because the content crush is making it a requirement for success in our industry. There is simply too much content out there to make anything that doesn’t trigger a reaction from our audience – whether it makes them think, laugh, or change their mind. “YES!
  • SNAPAPP  |  TUESDAY, FEBRUARY 16, 2016
    [Content, Relevance] Creating Content That Resonates
    This is content that’s  resonating  for you. Because the  content crush  is making it a requirement for success in our industry. There is simply too much content out there to make anything that doesn’t trigger a reaction from our audience – whether it makes them think, laugh, or change their mind. . The Content Marketing Deluge.
  • CINTELL  |  WEDNESDAY, FEBRUARY 10, 2016
    [Content, Relevance] Live Blogging from the SiriusDecisions Forum on Operationalizing Personas
    ” “The #1 challenge for organizations is developing content that speaks to the buying audience. Digital marketers can play a large role in the relevance of web content as it relates to personas, ensuring that prospective buyers can find the right content at the right time. The Role and Importance of Personas.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 10, 2016
    [Content, Relevance] Are marketers getting lost in the Dark Funnel?
    The rise of online and social marketing and the vast distribution of content have added another level of complexity to what we used to think of as a sales funnel. Before the explosion of social media and content marketing, marketers probably knew the answers to these questions. By Krista LaRiviere, {grow} Community Member.
  • HUBSPOT  |  TUESDAY, FEBRUARY 9, 2016
    [Content, Relevance] 6 Ways That Nonprofits Can Improve Their Keyword Research
    The power of search engine optimization (SEO) is irrefutable. When it comes to success with SEO, long-tail is the name of the game. From there, create a list of keywords that are relevant to each topic (eventually, you’ll commit to focusing on one keyword per topic). Focus with SEO is key. Aim to be relevant.
  • HUBSPOT  |  TUESDAY, FEBRUARY 9, 2016
    [Content, Relevance] How to Optimize Your Content for Google's Featured Snippet Box
    The snippet displays content from within one of the pages ranking on page one that directly answers the question searched for without the user having to visit the actual page. In fact, I've seen lots of occasions where relatively unknown websites with much less SEO authority than HubSpot have ranked above us. SEO Daily Canonical
  • CHIEFMARTECH  |  TUESDAY, FEBRUARY 9, 2016
    [Content, Relevance] What to expect when you’re expecting #MarTech next month
    Brad Rinklin , CMO at Akamai , will present Marketers Driving IT Purchasing — sharing his experience at Akamai in leading the direction of the company’s marketing technology capabilities and how the company is leveraging them to make agile decisions, create insightful content for its target audiences, and prove ROI. Siri anyone?
  • PR MEETS MARKETING  |  MONDAY, FEBRUARY 8, 2016
    [Content, Relevance] Top 5 Marketing Skills
    Digital Marketing: Previously, I had written that search engine optimization (SEO) and pay per click were key skills for today’s marketer.  I’m updating this to fall under the general category of “digital marketing.” Content Marketing: Today every company is a media company.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 8, 2016
    [Content, Relevance] The Fundamentals of Increasing Web Traffic from Social Media
    At some point, you’ll want them to visit your website and other web properties, where they can be exposed to more of your content, become a captive audience, and enter your sales funnel. Even with careful SEO optimization , you still need to build awareness of your presence on the web, and social media is often the perfect means to that end.
  • VISUALLY  |  FRIDAY, FEBRUARY 5, 2016
    [Content, Relevance] Stop Making Average Content: How to Make Remarkable Content Without the Risk
    There are two kinds of content in this world. There’s average content, the kind of content you create to feed the beast. The content you make because you have to. Then there’s remarkable content. When it comes to content marketing, you can’t have it both ways. Remarkable content wins every single time.
  • BIZNOLOGY  |  THURSDAY, FEBRUARY 4, 2016
    [Content, Relevance] Attention, hamsters! Get off the content treadwheel
    Content is king, to be sure.  But how did we end up on this crazy treadwheel, cranking out B2B content for content’s sake? We’re knee deep in Content Spam. They brilliantly ran a study of IT buyers in the US and UK that directly connects irrelevant content with sales results. Cull your content regularly.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 3, 2016
    [Content, Relevance] How to Keep your School Blog Interesting
    SEO loves a constant stream of fresh, engaging content, so search engines love them. But all this requires your team publish that constant stream of fresh, engaging content. Stocking your blog with relevant, must-read content doesn't have to be intimidating. Your School is Content Rich Already. Education
  • HINGE MARKETING  |  WEDNESDAY, FEBRUARY 3, 2016
    [Content, Relevance] Latest Marketing Trends That Will Grow Your Tech Firm
    Generating quality, educational content 
 SEE ALSO: Study Reveals the Role of Reputation and Relationships in Referral Marketing. Educational, optimized and action-oriented content. It’s a mouthful, but let’s start with talking about what educational content is. And so it is with marketing. The solution?
  • CMO ESSENTIALS  |  TUESDAY, FEBRUARY 2, 2016
    [Content, Relevance] Is Account-Based Marketing Ready for Take-Off?
    Considering that so many marketing best practices roll up into account-based marketing (ABM) – personalized messaging, precise and relevant targeting, pragmatic execution, and more – it’s clearly a worthwhile pursuit. Like powered flight, account-based marketing has never been a bad idea. Birds had wings. Have wings; get flight.
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