MADISONLOGIC B2B WHITE PAPERS | THURSDAY, OCTOBER 8, 2015
[Content, Relevance] Closing the Loop on Social Leads
monitor conversations and create content that relates to the discussions you find, you’ll not only reap the. advantages from your evergreen content. Filter through the masses of content by setting up keyword searches for your brand, your main. more extensive pieces of content like eBooks, webinars or how to video series.
HALEY MARKETING | FRIDAY, OCTOBER 9, 2015
[Content, Relevance] How Should Our Staffing Firm Use LinkedIn? Part II
You will share a status update, using a link, a graphic and text to drive engagement and interest in the content you are posting about. You should have all relevant job history, contact information and any other categories which are applicable to you personally. Now that you are sharing content on LinkedIn, what’s next? Part I.
BIZNOLOGY | FRIDAY, OCTOBER 9, 2015
[Content, Relevance] Influencers or advocates: Part 2: a fork in the road for brands?
want to raise the question of differences in content used and disseminated by influencers and advocates ( and I will address it in my next post if possible). Additionally, we’d be best served by turning our advocates into content creators by making useful, relevant materials easily available. We’ll take them anyway we can.
HALEY MARKETING | THURSDAY, OCTOBER 8, 2015
[Content, Relevance] What’s Old is New Again – Leveraging Older Content on Social Media
I'm a big believer in fresh and relevant content and blog posts. But that doesn't mean older content isn't valuable anymore. In fact, if you take a look, you will find that some pieces of older content still drive amazing traffic to your website months later. Add the most shared content to your "share list.".
GROW - PRACTICAL MARKETING SOLUTIONS | THURSDAY, OCTOBER 8, 2015
[Content, Relevance] How do I create a feast in an era of content snacking?
Proven ways to stand out from the crowd in a content snacking era? “How do I stand out from the crowd in this content snacking era?” But how does this content and activity lead to a breakout? As Mark has relevantly pointed out with Content Shock and of course The Content Code.
HUBSPOT | TUESDAY, OCTOBER 6, 2015
[Content, Relevance] The Beginner's Guide to Technical SEO: 7 Resources You Should Use
Most people see search engine optimization, or SEO, as having two parts: on-site optimization and off-site optimization. Both of these having to do with content, keywords, and links, but a lot of the time technical SEO gets overlooked. So what is technical SEO ? Screaming Frog is also a tool I use almost every day.
HINGE MARKETING | FRIDAY, OCTOBER 2, 2015
[Content, Relevance] 5 Content Marketing Faux-Pas that are Killing Your Business
It could be because of your poor content marketing strategy. There are countless examples of legendary marketing fails and more often than not, content is to be blamed. Even B2B and service-based industries are often found guilty of making grim content marketing mistakes, although they commit a different kind of crime.
MARKETING ACTION | FRIDAY, OCTOBER 2, 2015
[Content, Relevance] Search Ranking Factors: 2015 and Beyond
Relevant quality content still reigns supreme but a lot more goes into search engine optimization than content. They do indicate what is most likely a factor based on content that has achieved higher rankings. An amalgamation of important tidbits SEOs can use to develop strategies in the coming year. Proof?
HUBSPOT | MONDAY, SEPTEMBER 28, 2015
[Content, Relevance] From HBR to Mashable: How to Be a Guest Writer on 11 Popular Sites
It's a good look for them to publish a diversity of voices and opinions on their site -- not to mention more articles means more indexed pages, which can be a boon for a site's SEO. Most media outlets allow people to submit authentic, original articles on topics that are relevant to their readership. Do you create video content?
FATHOM | FRIDAY, SEPTEMBER 25, 2015
[Content, Relevance] How Health Systems Can Avoid Duplicate Hospital Content
When faced with a group of facilities that have a lot in common, the temptation to develop a set of content for one location and then duplicate it across all others is understandable. Sharing an accolade such as this is a great way to make distinctions in online content among related hospitals and their services. Medical Expertise.
HINGE MARKETING | THURSDAY, SEPTEMBER 24, 2015
[Content, Relevance] 6 Key Elements Your IT Firm’s Website Homepage Needs to Drive Leads
Some possibilities include: Blog feeds – Blog feeds are a great way to continually present new thought leadership content and keep readers engaged with your firm. No one wants more junk content filling their inbox, but valuable content is welcomed. 6. Not sure how to approach search engine optimization (SEO)?
THE POINT | WEDNESDAY, SEPTEMBER 23, 2015
[Content, Relevance] 10 Ways to Generate More Leads from Your Business Blog
And no, #1 is not “write better content” (because you already knew that.). 1. The best way to convert organic blog visitors to subscribers is to write great content. Dump standard widgets like “Tags” and “Categories” and instead use precious sidebar real estate for content that actually drives engagement and sales leads.
WRITING ON THE WEB | WEDNESDAY, SEPTEMBER 23, 2015
[Content, Relevance] Business Blogging: 4 Tips PLUS 1 Great Video on Creativity
write on your business blog, you’ve done a bunch of research, you’ve created lists, outlines and even saved a few great blog post drafts, but you haven’t actually published any of your content… There always seems to be one more thing to check before you pull the ‘publish’ trigger. Does this happen to you? What do you think?
CONNECTING ELEMENT | TUESDAY, SEPTEMBER 22, 2015
[Content, Relevance] The digital dream team for multi unit brands
Blog content strategy digital metrics Digital relevance multi-unit retail paid advertising personalisation PPC search marketing SEO social monitoring social strategy testing user experienceThe post The digital dream team for multi unit brands appeared first on Connecting Element.
HALEY MARKETING | MONDAY, SEPTEMBER 21, 2015
[Content, Relevance] How Should Our Staffing Firm Use LinkedIn? Part I
LinkedIn can be used in many different ways, and the focus of this post is from a content marketing perspective. Sharing status updates allows your company the opportunity to share news and provide resources relevant to your audience. Each time you share content, you want it to be informative and visually appealing.
HUBSPOT | MONDAY, SEPTEMBER 21, 2015
[Content, Relevance] 12 Marketing Metrics Your Boss Probably Doesn't Need to Hear About
As a blogger, I want to track my blog posts' social share numbers to get an idea of the kind of content is more "shareable" than others -- but my boss is much more interested in metrics like visits and leads. You might look at a high number of social shares and think, "Wow, that piece of content must've been really interesting!"
HINGE MARKETING | FRIDAY, SEPTEMBER 18, 2015
[Content, Relevance] How to Increase the Time Visitors Spend on Your Website — and Why It Matters
Lengthier visits indicate greater interest in your website’s content. The more they dive into your content, the more likely they are to get to know, like, and trust your firm. When you do this, make sure you do not block any relevant sites that could be boosting your prominence in the search engines. Check for readability.
GROW - PRACTICAL MARKETING SOLUTIONS | THURSDAY, SEPTEMBER 17, 2015
[Content, Relevance] A new process to quantify content marketing success
This post explains an exciting new opportunity for content marketing measurement. Just a few years ago, Internet content was a novelty, and consumers spent endless hours discovering new sites. content marketing measurement process. Publishing content is no longer the finish line – it is the starting line. Traffic? Sales?
HUBSPOT | WEDNESDAY, SEPTEMBER 16, 2015
[Content, Relevance] The Essential Marketing & Sales Metrics Your Team Should Track
It'll give you an indication of whether your content is being well received, or whether it's been turning people off. This can help marketers uncover patterns in what works for a segment and what doesn't, which can inform everything from future content creation to what other channels promote.". 2) Blog Manager. Open Rate. Visits.
NUSPARK | MONDAY, SEPTEMBER 14, 2015
[Content, Relevance] How to Assess Your B2B Website to Increase Lead Conversions
Conversion optimization is the art and science of updating a website’s content, navigation, and technical aspects to increase engagement and inquiries (or “conversions”). That means your website story needs to be convincing; the content and proof points must be relevant to the prospect. Newsletters. Newsletter leads are good.
HINGE MARKETING | MONDAY, SEPTEMBER 14, 2015
[Content, Relevance] What Every Managing Partner Needs to Know About Content Marketing
Content marketing is an effective way to build your firm’s brand, demonstrate expertise and give prospects a taste of how your firm can help them. Since professional services firms are driven by expertise and relationships, content marketing is a natural fit! Here’s what you need to know about content marketing.
HALEY MARKETING | TUESDAY, SEPTEMBER 8, 2015
[Content, Relevance] How Should Our Staffing Firm Use YouTube?
The unique aspect of YouTube is the focus on video content. In our industry, we have a unique opportunity to make great use of visual content on this platform. When creating a content marketing strategy, be sure to consider the value of video content. Create videos! How to perform background research before an interview.
HUBSPOT | FRIDAY, SEPTEMBER 4, 2015
[Content, Relevance] What Makes Top Company Blogs So Successful? [New Data]
Developing a great blog with great content that attracts lots of readers and subscribers requires you to be consistent, resourceful, and creative on a daily basis. The key is nailing down the right strategy for publishing, optimizing, and promoting content so you can grow you blog into something spectacular. Click to Tweet ]. Handle.
HUBSPOT | FRIDAY, SEPTEMBER 4, 2015
[Content, Relevance] How Strong Is Your Site? Learn From 9 Big Brands With High-Performing Websites
As inbound marketers, we often jump to SEO, social media, or the quality of content published. SEO: Do you make it easy for search engines to find and understand the content on your website? PayPal scored an 84/100, with a perfect score in mobile and security, however SEO and performance didn't quite hit the mark.
KOMARKETING ASSOCIATES | THURSDAY, SEPTEMBER 3, 2015
[Content, Relevance] Does That “Affordable SEO Package” Make Sense For Your Business?
A couple weeks back, a small business owner, that had found my information through my columns on Search Engine Land , emailed looking for guidance on how to make a decision on SEO services. Their web developer was offering them a monthly SEO package as a component of the entire sales process. How To Evaluate a Monthly SEO Package.
MARKETING ACTION | THURSDAY, SEPTEMBER 3, 2015
[Content, Relevance] I’m a Marketer – Why Should I Care About Sales?
Sales enablement is a strategy to provide the sales department with leads, data, tools and content that helps them sell more successfully and generate revenue. Demand Gen Report: 95% of B2B purchase decisions are directly influenced by content. Follow Up with Content. Sales: “The leads from marketing are weak!”. What It Is.
MODERN B2B MARKETING | WEDNESDAY, SEPTEMBER 2, 2015
[Content, Relevance] What Is Account-Based Marketing (ABM) and Is It Right for You?
As a result, B2B marketers are intimately familiar with broad-reaching marketing tactics like online and offline advertising, PR, SEO/SEM, event marketing, social marketing, content marketing, mobile marketing and more, all designed to cast a very wide net and feed a sales team with a high volume of inbound leads. Benefit 1: Clear ROI.
KOMARKETING ASSOCIATES | TUESDAY, SEPTEMBER 1, 2015
[Content, Relevance] Keeping Up with KoMarketing: Fall 2015 Conference Preview
The content is always good and being one of the bigger SMX events, it allows us to meet lots of new people. Brilliant keyword research attempts to get into the minds of prospects and customers, uncovering needs and desires, yielding insights that can help you create more meaningful, compelling content. SMX East 2015.
HUBSPOT | TUESDAY, SEPTEMBER 1, 2015
[Content, Relevance] Compounding Posts Generate 38% of Your Blog's Traffic: Here's What HubSpot's Look Like
Compounding posts may not necessarily be blockbusters when they’re first published, but their structure and substance are so relevant that they continue to deliver value and grow traffic organically -- no additional marketing needed. Are titled in a way that reflects common SEO best practices. What Are Compounding Posts? Now what?
HUBSPOT | THURSDAY, AUGUST 27, 2015
[Content, Relevance] How to Find and Target High-Value Keywords for Your Business
Despite the ever-present advice that long-tail keywords are king, many businesses still struggle to strategically use them to get content to the top of organic and paid search results. If you want to generate more organic traffic, it’s necessary to find the sweet spot between easy-to-target keywords and keywords relevant to your business.
B2B MARKETING INSIDER | WEDNESDAY, AUGUST 26, 2015
[Content, Relevance] 6 Things Your Website Must Have To Get Found Online
Despite Google’s updates that make on-page SEO less important for search engine rankings, there are a few things that remain vitally important. Have you noticed there are a shrinking number of search engine optimization (SEO) firms these days? That’s because Google has dramatically changed the nature of SEO. And so do humans.
CRIMSON MARKETING | TUESDAY, AUGUST 25, 2015
[Content, Relevance] Beginner’s Guide to SEO: Basic Steps Marketers Need To Know (Pt. 1)
SEO and SEM is one of those specializations that many of you think requires an expert to manage. When a reader does a web search for a query, they’re scanning links provided by the search engine, clicking on the ones appearing to have the most relevant and desired information. DO NOT WRITE FOR SEO.
HINGE MARKETING | TUESDAY, AUGUST 25, 2015
[Content, Relevance] AEC Firms: Your Website is One of the Most Important Things You’ll Build
Is it a pain to change the content or add fresh new content onto your site? How do you stack up in Google searches for relevant industry terms and keyword phrases relative to your competitors? Which content types and topics seem to draw the most traffic? Don’t believe it? Figure 1. How Buyers Check Out AEC Firms.
B2B MARKETING INSIDER | MONDAY, AUGUST 24, 2015
[Content, Relevance] What Does A Content Marketing Plan Look Like?
Whether you are new to content marketing or not, developing a successful content marketing strategy can be very challenging and time-consuming. How do you know if the content you’re producing will reach your target audience and generate more leads or sales for your business? Step # 3 : Define Your Audience & Content Gaps.
MARKETING ACTION | MONDAY, AUGUST 24, 2015
[Content, Relevance] Digital Marketing: The 7 Essential Channels
The tools in the digital marketing toolbox include websites; search engine marketing (SEM) – which is an umbrella term that includes search engine optimization (SEO) and paid search – as well as online display advertising; social media marketing; mobile marketing; and email marketing. Wouldn’t it be great if business were like that today?
HUBSPOT | MONDAY, AUGUST 24, 2015
[Content, Relevance] Designing a Website Blueprint: How to Create Your XML Sitemap
sitemap is a file of code that lives on your web server and lists all of the relevant URLs that are in the structure of your website. I t helps search engine web crawlers determine the structure of the site so they can crawl it more intelligently. SEO Daily CanonicalImage Credit: Wikimedia. Let's dive right in. Who's involved? link] ).
HALEY MARKETING | FRIDAY, AUGUST 21, 2015
[Content, Relevance] Why Should People “Like” or “Follow” You on Social Media?
Create engaging content that proves this value to your target audience. SEO/Social Media Build Your Social Audience Providing Value on Social Media Social Media for Recruiting social media for staffing Why Should Your Audience Follow You on Social Media You want followers on your Facebook page. And Google+. And YouTube. But, why?
KOMARKETING ASSOCIATES | THURSDAY, AUGUST 20, 2015
[Content, Relevance] 100+ Quick Ways to Find Blog Post Inspiration
So why, then, does every content marketer, at one point or another, head straight into the proverbial wall ? In fact, as my colleague Casie notes in a recent post, writing is one of the best ways to grow your SEO career. Curate content based on interviews with clients or other subject matter experts. There are 1,025,109.8
BIZNOLOGY | THURSDAY, AUGUST 20, 2015
[Content, Relevance] SEO for content marketing: beyond what’s on the page
Great SEO work is about more than just the content on the pages of your website. Here are a few of the areas that matter and that will have an impact on the success of your SEO efforts. Gone are the days of SEO being an effort to “fool” the search engines into ranking your site higher. Social Matters. Mobile Matters.
HINGE MARKETING | WEDNESDAY, AUGUST 19, 2015
[Content, Relevance] How to Balance Website User Experience and SEO
Can a positive user experience and effective search engine optimization (SEO) go hand-in-hand? Ways to Balance User Experience and SEO. 1. Yes, using keywords in your content is important to increase your website’s visibility within search engine results. But what’s really the difference between the two?
SYNECORE | TUESDAY, AUGUST 18, 2015
[Content, Relevance] Inbound Marketing 101: Lessons from the Cat Food Aisle
This last point gains further relevance when you factor in that I do the shopping in our house (roughly) half of the time. Then you need to create relevant content that resolves the wants and needs of your target audience, optimize it for search engines (SEO), and promote it over social media. Marketing Takeaways.
HALEY MARKETING | TUESDAY, AUGUST 18, 2015
[Content, Relevance] BYOH – Build Your Own Hashtag
Boring #Overused #Hashtag And while this social media tool has overtaken current culture (see: Jimmy Fallon’s Hashtag Video and Couple Names their Firstborn “Hashtag” ), it actually is a valuable tool in marketing and content creation – when used correctly. The first way to do this is to decide what’s relevant to your company.
HINGE MARKETING | TUESDAY, AUGUST 18, 2015
[Content, Relevance] Rethinking Referral Marketing: Build Out Your Visibility
You’ve developed a referral marketing strategy through research and implemented it with high-quality educational content, savvy online networking, participation in industry events, and more. In today's information-saturated world, you can’t simply create content and send it out like a message in a bottle. Referrals
KOMARKETING ASSOCIATES | TUESDAY, AUGUST 18, 2015
[Content, Relevance] 6 Content Marketing Lessons to Learn from Monopoly
While I lost the game and sat at the table watching it finish, I came to the realization that the strategies behind Monopoly and content marketing were very similar (yes, these are the types of things digital marketers do when we’ve been eliminated). Lesson for Content Marketers. Lesson for Content Marketers. Here are a few: 1.
MODERN B2B MARKETING | TUESDAY, AUGUST 18, 2015
[Content, Relevance] End It on a High Note! Savvy Marketing Tips to Finish 2015 Strong
We’ve seen some big changes and trends in the marketing space since the beginning of the year: mobile took off, social media restrictions were lifted, and SEO…well SEO stayed pretty confusing (but it doesn’t have to be…check out this advice here.) Wearables and Content. Or will it get ignored because it’s not relevant?
MARKETING CRAFTMANSHIP | FRIDAY, AUGUST 14, 2015
[Content, Relevance] Bare Essentials: Marketing as a Necessary Evil
Take advantage of Search Engine Optimization (SEO) tactics. Not require a user name and password to gain access to white papers or other content that showcases your firm’s intellectual capital. will be ready to make decisions, your firm must create an internal discipline and content to remind them of: Your existence.
FATHOM | FRIDAY, AUGUST 14, 2015
[Content, Relevance] Healthcare Digital Marketing Industry Update – August
Topic categories range from social media and content marketing, SEO and digital strategy, to broader healthcare industry news. Because of this change, content needs to continue to draw people in so they feel like it brings them value – this way they won’t unfollow. Keep reading for the latest healthcare digital marketing news.
HUBSPOT | FRIDAY, AUGUST 7, 2015
[Content, Relevance] 5 Small Tweaks to Help You Generate More Leads
97% of marketers see the opportunity that content marketing presents, according to a recent survey from HubSpot and Smart Insights. Considering this statistic, it's likely that you already have your hands full with writing quality content to attract new traffic and leads. Or have more relevant offers been created since?
MARKETING ACTION | FRIDAY, AUGUST 7, 2015
[Content, Relevance] How to Perform an Onsite Audit for SEO, Part 4: Improvement
The next article in our five-part series on how to conduct an onsite SEO audit will focus on that ever-important, and sometimes forgotten, step of improvement. There’s always something to improve in SEO; the real question is what are you going to tackle first? . Subjectivity abounds in SEO, it’s the nature of the beast.
HINGE MARKETING | FRIDAY, AUGUST 7, 2015
[Content, Relevance] An Introduction to Retargeting: What Is It and How Does It Work?
Users who have not visited your website, but are searching online using relevant keywords that you want to be found for. SEM/SEO retargeting: This is a more complex form of retargeting that uses the search terms and actions taken when the visitor lands on your site. Retargeting. But what is it? And how does it work? Website visitors.
B2B MARKETING INSIDER | THURSDAY, AUGUST 6, 2015
[Content, Relevance] The Problem With The Story You Are Telling
Good, relevant content is more important than ever, because of a Panda. Throw a rock at a content marketing website or blog, and you will hit an article about the importance of telling a story. So how should this influence your content marketing strategy? Content MarketingTrying to game the system?
B2B MARKETING INSIDER | THURSDAY, AUGUST 6, 2015
[Content, Relevance] The Beginner’s Guide To SEO
Ranking high for SEO keywords is a core objective of most content marketing programs, and rightly so. What is SEO? Search Engine Optimization, or SEO, is the process of affecting the visibility of a website or a web page in a search engine’s unpaid results. Offsite SEO , on the other hand, is what ‘they’ say about you.
KOMARKETING ASSOCIATES | WEDNESDAY, AUGUST 5, 2015
[Content, Relevance] 18 Ways To Build Trust Within Your Online Network
Without it, your communication efforts surrounding link building and content marketing may fall flat and your message go unheard or unread. Recommend a blog post topic to a colleague or prospect, based on keyword research or documented social media performance around a relevant topic. Pressed for time?
WEBBIQUITY | TUESDAY, AUGUST 4, 2015
[Content, Relevance] This One Thing Has Become The New SEO Reputation Management Secret This Year
But it doesn’t stop there – you have to continually expand content and build incoming links for these properties too. For example, you could reference content pieces from your LinkedIn articles to your Twitter profile, and boost its “trust”, resulting in higher rankings for that web property. 2) Social Proof.
FATHOM | MONDAY, AUGUST 3, 2015
[Content, Relevance] The Manufacturers’ Guide to Developing and Following Through on a Digital Marketing Plan
As referenced in the Content Marketing Institute’s 2015 B2B Manufacturing Content Marketing Report , 30% of manufacturers feel they are successful at content marketing. However, only 20% have a documented content marketing plan. SEO & Paid- SpyFu. Content Marketing Digital Marketing Manufacturing
SYNECORE | SATURDAY, AUGUST 1, 2015
[Content, Relevance] How to Get the Most Out of Your HubSpot 30 Day Trial [INFOGRAPHIC]
SEO : Improve your search rankings and get found by quality leads. Blogging: Easily create content that will help your business get found. Organize, schedule, and publish content in one place. CMS: Beyond content management, this is a content optimization system. Click Here to View the Infographic.
MARKETING ACTION | FRIDAY, JULY 31, 2015
[Content, Relevance] How to Get a Bigger Bang from Your Press Releases
Google would note that traffic and take it into consideration in SEO rankings. Craft compelling, provocative headlines for your press releases – statements that tap into current events, ongoing trends, and relevant conversations. Advocacy & Loyalty Lead Generation influencer marketing outbound PR press release press releases SEO
MARKETING ACTION | THURSDAY, JULY 30, 2015
[Content, Relevance] Marketing Automation for the New Buyer’s Journey
In the modern world of data overstimulation, buyers seek relevance over all else. But sending marketing messages that are directly relevant to each individual in a diverse group is a tall order. Targeting the right content to the right prospects at the right time accelerates a buyer’s decision-making process.
HINGE MARKETING | WEDNESDAY, JULY 29, 2015
[Content, Relevance] The Top 11 Mistakes Your B2B Website Should Avoid
Make everything on your site a seamless reflection of your brand—from logos to coloring to the tone of your content. 4. Pro tip: Make it clear that they are to follow you, not to share your content. Not including educational content. Content marketing can no longer be thought of as just a passing “fad.”
HINGE MARKETING | TUESDAY, JULY 28, 2015
[Content, Relevance] 7 Strategies to Generate Better Accounting Leads
Of course, if you make the study relevant to a specific industry and answer a question everyone is dying to have answered, you stand a good chance of being noticed and taken seriously. Publish very useful content. It promotes and increases the reach of your content marketing. Invest in search engine optimization (SEO).
B2B MARKETING INSIDER | MONDAY, JULY 27, 2015
[Content, Relevance] The Best In B2B Technology Content Marketing
Technology marketers, however, can leverage content marketing to simplify their message and connect to these decision-makers. recent study by MarketingSherpa surveyed 4,000 b2b technology business professionals to understand what types of content these buyers are looking for. The types of content most requested?
B2B MARKETING INSIDER | FRIDAY, JULY 24, 2015
[Content, Relevance] The Content-Ready Buyer Persona
Recently, Cintell was a proud sponsor of a Marketo webinar with Ardath Albee on the topic of content marketing and buyer personas. In the event, she revealed that content output in the past 5 years has increased by 78%, but content engagement has decreased by 60% (according to TrackMaven). What’s Objectives. Problems. Obstacles.
SYNECORE | THURSDAY, JULY 23, 2015
[Content, Relevance] Marketers: Are You Ready for In-App SEO?
Just when you thought it was safe to take a break from your search engine optimization efforts, Google goes and reshuffles the SEO deck (they’re good at that), once again creating more work for the beleaguered MarTechie. Welcome to the brave new world of in-app SEO. In many ways, it’s the beginning of a new generation of SEO.
MODERN B2B MARKETING | THURSDAY, JULY 23, 2015
[Content, Relevance] 7 Lessons To Help You Produce Content That Converts
Author: Nischala Murthy Kaushik According to Gartner , content marketing ranks among the Top 5 trends in the space of digital marketing in 2015. For brands and organizations, the ability to “build a content marketing supply chain and determine how to create, curate and cultivate content” is critical. The content topics/themes.
THE FORWARD OBSERVER | WEDNESDAY, JULY 22, 2015
[Content, Relevance] Why B2B Lead Generation Without Content Is Like Fishing Without Bait
This involves publishing content on your websites that is helpful, educational (and even entertaining) and that addresses a pain point for your prospect. This is what content marketing is all about. Your content has to be interesting to your prospect. Content comes in all forms. Visual content. But there’s a catch.
HINGE MARKETING | WEDNESDAY, JULY 22, 2015
[Content, Relevance] 12 Marketing Techniques to Increase Your Firm’s Visibility
Your website should not only be polished and professional, but a place for you to showcase your thought leadership with educational content. consistently updated blog allows your firm’s experts to contribute educational content that speaks to prospects’ issues and challenges. Downloadable Educational Content.
HUBSPOT | WEDNESDAY, JULY 22, 2015
[Content, Relevance] Want More Traffic to Your Website? Try These 5 Tools & Tips
For example, we know Google Panda penalises sites for things like poor quality content. Looking through the websites blog content, we could see a lot of posts had very little content and had large ads for their services. These can be potential flags for Google when assessing the quality of a website's content.
HUBSPOT | TUESDAY, JULY 21, 2015
[Content, Relevance] Rebranding Your Company? How NOT to Kill Your SEO in the Process
Over the years, we’d evolved from a local SEO and web design shop to a full blown digital agency, and we knew it was time our brand reflected that. This is especially important to avoid duplicate content issues if the pages are mostly the same as the old site. In the SEO world these are called citations. SEO Branding
HUBSPOT | TUESDAY, JULY 21, 2015
[Content, Relevance] Content Marketing Strategy: A Comprehensive Guide for Modern Marketers
I've written my share of blog posts about content marketing. That is to say you're about to dive into a pretty in-depth post (that's a nice way of saying "long") about content marketing, one which you may want to bookmark to read later. What Is Content Marketing? Why Businesses Need a Content Marketing Strategy. Not bad.
HUBSPOT | MONDAY, JULY 20, 2015
[Content, Relevance] Today’s Biggest Content Marketing Challenge (And How to Overcome It)
Since 2010, the Content Marketing Institute (CMI) and MarketingProfs have teamed up to produce annual benchmark reports that reveal the industry-wide pulse on content marketing. In 2015, 54% of B2B marketers and 50% of B2C marketers cited “producing engaging content” as a top challenge. How to Create Content That Truly Engages.
MODERN B2B MARKETING | FRIDAY, JULY 17, 2015
[Content, Relevance] [Ebook] Transformational Inbound Marketing: Your Secret Weapon for Customer Acquisition and Retention
With inbound marketing , you can attract people to your brand through great content, which serves to engage customers. Unlike traditional inbound, transformational inbound leverages valuable content to attract and retain customers throughout their entire lifecycle , not just before they are a customer, but even after becoming one.
FATHOM | THURSDAY, JULY 16, 2015
[Content, Relevance] Consumer Brand SEO Pulse: 7.16.15
Welcome to the weekly Consumer Brand pulse, where we keep you updated on what’s going on in the world of SEO! Our goal is to stay on top of any new strategies and changes to make sure we are constantly using the best on-site and off-site SEO methods. App Indexing & The New Frontier of SEO: Apple Search + iOS App Indexing”.
HUBSPOT | THURSDAY, JULY 16, 2015
[Content, Relevance] 4 Simple Ways to Choose the Best Blog Topics for Your Audience
Check out these free templates for creating buyer personas for your business. 2) Make relevance your guiding light. I’m going to introduce a concept, and then explain how to do it: Relevancy. Relevancy is nothing new. It’s popular to talk about relevancy and the need for relevancy in content marketing.
HINGE MARKETING | THURSDAY, JULY 16, 2015
[Content, Relevance] Top 10 Strategies for Marketing Technology Services
With today’s easy-to-use content management software (CMS), your firm doesn't need to rely on a developer to update your website. If writing blog posts on relevant topics and issues are having an impact on your business, continue to invest in your blog. So many leads, so little time. Not you? Determine Your Website Offers.
HINGE MARKETING | WEDNESDAY, JULY 15, 2015
[Content, Relevance] A 10 Step Brand Development Strategy for Your Professional Services Firm
There is another important dimension of your brand as well: how relevant it is to your target client audience. The messages to each audience will emphasize the most relevant points. This is an important step in making your brand relevant t o your target audiences. Develop your content marketing strategy. Not convinced?
EMAGINE B2B BLOG | TUESDAY, JULY 14, 2015
[Content, Relevance] How To Maintain Website Content Post Launch
But, there are always lingering questions during and after the process of writing site content for a new web initiative. Whether this is your business’ first site, or tenth remodel, you should constantly be thinking of better ways to display and organize content to provide the best user experience. Resources are Key. Happy writing!
B2B MARKETING INSIDER | TUESDAY, JULY 14, 2015
[Content, Relevance] Is Customer Retention The Secret To Content Marketing ROI?
Courtesy of bundesligalounge.com. I’d love to tell you it was all because of content marketing strategy, but honestly I don’t speak German so I have no idea what is going on, on their Twitter, Facebook or Instagram feeds, but what I can tell you is how we’re proving content marketing ROI with customer retention here at NewsCred.
MODERN B2B MARKETING | MONDAY, JULY 13, 2015
[Content, Relevance] Here’s How to Create a Modern SEO Strategy That Works
Content marketing, lead generation , lead nurturing—if any of these words are in your job title, chances are you either love SEO, hate SEO, or hate SEO with a passion. With 61% of B2B buyers starting their research process with a generic web search, the need for effective SEO is clear. How can that be possible?
HINGE MARKETING | TUESDAY, JULY 7, 2015
[Content, Relevance] 7 New Rules in AEC Marketing
Relevant to your audiences. Lots of firms say that they have “great customer service” or “the best people,” but the fact is that these qualities are typically too vague to prove and not necessarily relevant to clients in the first place. Today, the AEC industry is a tumultuous place. What are the new rules?
SYNECORE | THURSDAY, JULY 2, 2015
[Content, Relevance] Forget Link Building: Time to Embrace the Google Knowledge Vault
SEOs and marketers, you better hold on to your keyboards, because Google may be about to fundamentally restructure how its search engine goes about indexing web pages. They’ve been telling us that as long as we produce quality content that provides relevance and value to our audience, the rest will take care of itself.
ANNUITAS | THURSDAY, JULY 2, 2015
[Content, Relevance] The Problem With The Story You Are Telling
We are running this again because no matter what technology is introduced, what changes Google makes…it is still all about relevant content. Good, relevant content is more important than ever, because of a Panda. So how should this influence your content marketing strategy? Blog content marketing Google.
KOMARKETING ASSOCIATES | THURSDAY, JULY 2, 2015
[Content, Relevance] How to Create Irresistibly Shareable Content
Every now and then, a piece of content goes absolutely viral on the internet. And, it’s pretty much every content marketer’s goal to produce that piece of content, the one that gets shared like crazy. Creating shareable content requires taking a step back and thinking about the process. Analyze Existing Content.
HINGE MARKETING | THURSDAY, JULY 2, 2015
[Content, Relevance] A Mindset Shift for AEC Professionals
An overly busy or text-heavy site diminishes your content and message, but a simple layout lets your images and identity shine. Educational content. Establish your credibility and expertise online by featuring a variety of informational content on your website. Here are a few kinds of content to leverage: Blogs. Video.
HUBSPOT | WEDNESDAY, JULY 1, 2015
[Content, Relevance] 7 Important PR Lessons Every Content Marketer Needs to Learn
This was many years ago, back when PR pros cut press coverage from publications we could actually hold in our hands, and few marketers talked about SEO in everyday conversation. “So, it’s advertising,” she’d say, and I’d try again to explain that, no, it’s not. Today, that effort has a lot to do with content creation and distribution.
VIDYARD | WEDNESDAY, JULY 1, 2015
[Content, Relevance] Learn about Interactive Video from the Experts at SnapApp and Vidyard!
Last week, Seth Lieberman, founder and CEO of SnapApp (a content marketing platform), and Jon Spenceley, one of our very own marketing managers at Vidyard, played to a sold-out webinar audience. In video marketing’s infancy, the medium was used mostly for top-of-funnel brand awareness content. Video marketing has evolved. Yes, it can!
KOMARKETING ASSOCIATES | TUESDAY, JUNE 30, 2015
[Content, Relevance] 4 Steps For Improving Your Success Rate Asking for Links
Once you have a short list of publications and site owners, obtain relevant social media profiles and contact information associated with them as well. For Twitter, use private Twitter lists to assemble relevant information streams. Share and retweet relevant updates and content from target publications and communities.
B2B MARKETING INSIDER | MONDAY, JUNE 29, 2015
[Content, Relevance] 10 Tips To Increase Eyeballs And Conversion
Take similar content and deliver in 10 ways: expert interviews, how-to podcasts, reviews, videos, weekly news, blogs, tweets, infographics etc. Be relevant. This has resulted in real-time marketing. At a minimum, have a calendar that’s relevant and stays on trend. Content MarketingDeliver a clear brand promise.
HUBSPOT | SATURDAY, JUNE 27, 2015
[Content, Relevance] The Most Common Keywords Found in the Top-Shared Articles [New Data]
To read more content like this, subscribe to Agency Post. Crafting a clear, relevant, and click-worthy title is the most important thing you can do to ensure that the article you spent hours and hours researching and writing performs well. Content Marketing. SEO Social Media DailyYou can't treat it like an afterthought.
HUBSPOT | FRIDAY, JUNE 26, 2015
[Content, Relevance] 9 SEO Tactics That Just Don’t Work Anymore
It's 2015 and SEO hasn't gotten any easier for digital marketers. In the past, building as many links as possible without analyzing the linking domain was how SEO typically worked. Sometimes less can be more if you know how exactly to build links the proper way. 2) Write keyword rich content for better ranking. Around Penguin 2.0,
HUBSPOT | FRIDAY, JUNE 26, 2015
[Content, Relevance] Building a Content Marketing Team for Your Startup? Here's Who You Should Hire First
Startups that want to build a powerful content marketing strategy must first build a powerful content team within the marketing organization. You need to build the right content marketing team , right now. Who to Hire Immediately for Your Content Marketing Team. 1) Seasoned Writer / Managing Editor. Seems simple right?
HINGE MARKETING | THURSDAY, JUNE 25, 2015
[Content, Relevance] Are Your Employees Advocates for Your Firm?
Helping to promote your firm’s content. By sharing your firm’s content with their own professional networks, your employees can help broadcast it to a wider but still relevant audience. We researched and identified relevant LinkedIn Groups that represented our industry verticals and the topics we create content on.
SYNECORE | TUESDAY, JUNE 23, 2015
[Content, Relevance] 4 Tips to Create an About Us Page that Converts
Try to keep your content concise, targeted, and short if you can. Following this initial description are relevant images along with a further breakdown of the services we offer. This timeline should include any relevant milestones or other historical details that your customers might be interested in. Company History Timeline.
CMO ESSENTIALS | TUESDAY, JUNE 23, 2015
[Content, Relevance] Marketing Automation Integration: Ensuring Critical Connections
Data plays an integral pat of the buying cycle, so it’s important for marketers to utilize it to provide more personal and relevant experiences. For example, a marketer should always know how content assets are performing, what pages are being visited, how well webinars are attended, where conversions are happening and more.
HINGE MARKETING | THURSDAY, JUNE 18, 2015
[Content, Relevance] Key Components of a Technology Firm Lead Generation Website
With every piece of content you create and every page of web copy you write , consider what end result you hope to achieve and what messages you want your target audience to remember. Each page also needs to be created with search engine optimization (SEO) best practices in mind so you can help move website visitors down the sales funnel.
KOMARKETING ASSOCIATES | THURSDAY, JUNE 18, 2015
[Content, Relevance] How To Get Publishers to Open Your Link Building Requests
Last week I had the good fortune to participate in a content marketing meetup hosted by the team at Curata. As we discussed the history of search engine technology and ended with the importance of both content and links for SEO, the question was ultimately asked, “ how do you actually get links? What do you think?
HUBSPOT | WEDNESDAY, JUNE 17, 2015
[Content, Relevance] The Blogging Tactic No One Is Talking About: Optimizing the Past
Update old blog content and generate more traffic and leads from it in the process. As a result of HubSpot's ongoing historical optimization, we've been able to generate way more value from content we've published in the past. Getting recurring, lasting value from old content is one of the main benefits of blogging. The goal?
WRITING ON THE WEB | TUESDAY, JUNE 16, 2015
[Content, Relevance] 4 Ideas to Generate Blog Topics
Are you publishing blog topics that include compelling, relevant content that solves the problems of your readers? study on B2B content marketing has shown that 70% of businesses online have more content now than they had last year, and of these, 80% are doing so through corporate blogs. What keywords are they using?
HUBSPOT | TUESDAY, JUNE 16, 2015
[Content, Relevance] Essential Skill Sets for the Higher Education Inbound Marketer
For the External Job Seeker: Knowing who your audience is and the different personas that make up your audience will help you create more relevant content for both branding and segmentation strategies. With higher education’s limited resources, you don’t have the time or resources for futile endeavors. 4) Content Development.
BIZNOLOGY | THURSDAY, JUNE 11, 2015
[Content, Relevance] Making Links a Priority within Online Marketing
Links of course have tremendous value in regards to search and SEO. Link acquisition can effectually integrate into the following marketing strategies: Content marketing. Content Marketing. One of the most natural partners for link building is content marketing. Links are ingrained in the very fabric of the web. Recap.
HUBSPOT | WEDNESDAY, JUNE 10, 2015
[Content, Relevance] How to Use Video in Your Marketing: 20 Ideas to Try Today
And according to Smart Insights , simply stating that the piece of content is a video appears to increase engagement across all channels. Live stream a conversation with a thought leader or influencer who is relevant to your audience. Live stream relevant in-office events (Not some St. Video Content Marketing Daily