• WRITTENT  |  WEDNESDAY, JUNE 29, 2016
    [Content, Relevance] 29+ Actionable Content Writing Tips [+Examples]
    With so much content already out there, content writing that stands out and convinces readers to read your blog over someone else’s is difficult. Here are 29+ actionable content writing tips to help you, along with examples, statistics, and quotes. 1. Make Your Content Actionable. Read your content aloud. Where?
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, JUNE 29, 2016
    [Content, Relevance] 8 Great LinkedIn Groups for B2B Marketers
    From the group introduction: A community those looking to reach their best customers online through techniques like inbound marketing, search engine optimization (SEO) and social media. From the group introduction: Tips and content from the world of B2B appointment setting, B2B lead generation, and general sales & marketing.
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 29, 2016
    [Content, Relevance] How to Create a Lean, Mean Content Creation Machine
    Author: Ellen Gomes Have you ever thought your content initiatives needed more pizzazz? But ‘more’ content creation can be a challenge in the face of scarce resources. One question I hear often is “How do you create content at scale?” Often, these responsibilities lie within your content team.
  • PUREB2B  |  TUESDAY, JUNE 28, 2016
    [Content, Relevance] Effective Lead Nurturing in Stages
    Once you’ve created your buyer personas, you can create content and messages tailor made for your target audience. This allows you to publish quality content that your ideal customer will find useful or valuable. This includes free eBooks, white papers, webinars, and other content that they’ll find useful, interesting, or entertaining.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, JUNE 27, 2016
    [Content, Relevance] B2B Marketing Trends for 2016
    They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, JUNE 27, 2016
    [Content, Relevance] B2B Marketing Trends for 2016
    They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, JUNE 27, 2016
    [Content, Relevance] B2B Marketing Trends for 2016
    They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience.
  • CONTENTLY B2B WHITE PAPERS  |  MONDAY, JUNE 27, 2016
    [Content, Relevance] Study: How Much of Your Content Marketing Is Effective?
    Copyright © 2015 Contently. contently.com By Jordan Teicher Study: How Much of Your Content. 700 content marketers. CONTENTLY STUDY: HOW MUCH OF YOUR CONTENT MARKETING IS EFFECTIVE? Content marketing is having a moment. billion dollars on content marketing this year, and that number is growing fast.
  • CONTENTLY B2B WHITE PAPERS  |  MONDAY, JUNE 27, 2016
    [Content, Relevance] Content Methodology: A Best Practices Report
    Content. Practices Report Copyright © 2016 Contently. Why a Content Methodology Is Needed III. Culture of Content: The Foundation. for Content Methodology IV. Components of a Content Methodology V. Create a Content Plan VI. Contents “ If you want to learn. content possible based. In the.
  • CONTENTLY B2B WHITE PAPERS  |  MONDAY, JUNE 27, 2016
    [Content, Relevance] Staffing and Launching Your Content Marketing Program
    ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 3: Staffing and Launching Your Content Marketing Program Copyright © 2015 Contently. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Staffing Your Content Team 24 VI. content. 5.
  • CONTENTLY B2B WHITE PAPERS  |  MONDAY, JUNE 27, 2016
    [Content, Relevance] Evangelizing a Content Marketing Program
    ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Content Marketing: Why 7 IV. Boost SEO?
  • SNAPAPP  |  MONDAY, JUNE 27, 2016
    [Content, Relevance] 13 Expert Resources on Reducing Bounce Rate
    In this post, Don outlines three leading causes of high bounce rates – technical issues, content issues, and design issues – and offers recommendations for improvement. 2. Neil Patel, How to Cut Your Bounce Rate in Half with Interactive Content. Elite Strategies, SEO Case Study: Decreased Bounce Rate by 55%, Doubled Traffic.
  • HINGE MARKETING  |  THURSDAY, JUNE 23, 2016
    [Content, Relevance] Applying Consumer Market Web Usability Lessons to Professional Services
    Before we review some of the top consumer websites, here are a couple of general statistics for context: The most popular content management system (for all websites) is WordPress, powering 25.4% of all websites in the world and hosting over 76.5 eBay – From Flea Market to Curated Content. #26 Global, #7 US – eBay.com. million blogs.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 23, 2016
    [Content, Relevance] How to Find Influencers for B2B Online Marketing Campaigns
    From an online marketing perspective, influencer marketing helps expand reach, increase brand awareness, improve SEO, gain credibility and much more. Start by entering a keyword or phrase and BuzzStream will display a list of some of the most relevant influencers producing content around that topic. And how can you use it?
  • CAPTORA  |  TUESDAY, JUNE 21, 2016
    [Content, Relevance] Three Phases of High-Performance Campaign Creation
    Relevant, targeted marketing campaigns are the building blocks of your #leadgen efforts. Review the Content Marketing ROI Checklist to make sure your content is on point. Familiarize yourself with campaign and SEO best practices that will affect the search engine rankings of your finish product. Click To Tweet. After.
  • OPENTOPIC  |  MONDAY, JUNE 20, 2016
    [Content, Relevance] 10 Crucial Elements of Good SEO Copy
    Opentopic blog >> searchenginejournal.com Today, SEO is more than just a group of methods used to attract search engines. While the “great” content of yesteryear involved stuffing web copy full of keyword and writing stiff, clunky material that only a search engine could love, today’s SEO is more relevant, more.
  • MODERN B2B MARKETING  |  MONDAY, JUNE 20, 2016
    [Content, Relevance] Get Your Blog On: 4 Steps to Blogging Success
    Interestingly enough, now that I’m a Content Marketer at Marketo, part of my responsibilities include managing the blog, where oversharing can actually be a good thing! And when it comes to content, a blog is one of the most cost-effective and authentic ways to engage with them at scale. Preferred content topics. Topic.
  • OPENTOPIC  |  FRIDAY, JUNE 17, 2016
    [Content, Relevance] Pre-Jam Masterclass SEO – Content Jam 2016
    After attending this session, you’ll know how to: Pick Your Battles: Find the phrases that you can win for Indicate Relevance: Use keywords in ways that. Opentopic blog >> contentjam.com From researching keywords to ranking high, this is a complete course on search engine optimization. Marketing ROI Cmo marketing roi
  • WRITING ON THE WEB  |  FRIDAY, JUNE 17, 2016
    [Content, Relevance] Better Business Blogs: Correct Those Broken Links
    We won’t call it “SEO”, but rather a component of content marketing that business owners can get a handle on, without too many technical details. There are many broken link tools available online, some free, some through paid SEO tools. Are you keeping your business blog fresh? If Ah, yes, nirvana. Link rot.
  • PUREB2B  |  TUESDAY, JUNE 14, 2016
    [Content, Relevance] How to Master Local Lead Generation
    You need to continuously find ways to make your business relevant to your local community. Maximize Your Local SEO. You can, then, optimize its content to target your local audience specifically. Make Your Content Relevant to Your Community. Good SEO means more target traffic. Localized SEO.
  • HINGE MARKETING  |  TUESDAY, JUNE 14, 2016
    [Content, Relevance] 13 Key Website Design and Development Areas to Bring in Business
    Content. lack of commitment to developing content can really hurt a professional services firm. That is because 23.5% of buyers rule out a firm because of poor quality content. Many firms struggle to keep their web content up to date. But letting your content go stale can do a lot of harm. Imagery. Specialization.
  • CONTENTLY  |  MONDAY, JUNE 13, 2016
    [Content, Relevance] Sponsored Comments: Can Genius Build the Next Big Ad Platform?
    Rap Genius—now known as Genius—was one of the hottest new tech companies at the time, with big funding, pop culture relevance, and co-founders eager to get headlines, good or bad. Near the end of 2013, Google penalized the company for some shady SEO practices. Content is being treated as a one-sided exchange instead of a conversation.
  • HALEY MARKETING  |  SATURDAY, JUNE 11, 2016
    [Content, Relevance] Busy Schedule? We Can Help.
    Consider these tips to help you make social media an important part of your schedule without investing your entire day into creating interesting content to share. Repurpose content. In fact, you would be missing out on valuable opportunities if you craft awesome content for your blog and then only share it once on social media.
  • HINGE MARKETING  |  THURSDAY, JUNE 9, 2016
    [Content, Relevance] 5 Techniques with the Greatest Return on Marketing Investment
    The level of effort required for guest blogging is similar to writing for your firm’s blog, but yields greater benefits and can be easily incorporated into your overall content marketing strategy. Here at Hinge, we’ve studied over 11,000 professional services firms and their clients. The Return on Marketing Investment Calculation.
  • HINGE MARKETING  |  WEDNESDAY, JUNE 8, 2016
    [Content, Relevance] 10 Metrics Every Marketing Team Should Track
    The metrics you select should be relevant to both the marketing team and your firm’s leadership. Knowing the specifics for each type of web traffic can allow you and your marketing team to make adjustments to your SEO strategy or your social media channel strategy near real time. But thought leadership is only one side of the equation.
  • PUREB2B  |  SUNDAY, JUNE 5, 2016
    [Content, Relevance] 8 Lead Generation Ideas for Startups
    Make use of content offers that require contact details for users to access them. Promote your startup business and gain more authority by responding to queries via Q&A sites like Quora and relevant forums. Create relevant and interactive content. Include images and videos to complement your content.
  • PUREB2B  |  SUNDAY, JUNE 5, 2016
    [Content, Relevance] 8 Lead Generation Ideas for Startups
    Make use of content offers that require contact details for users to access them. Promote your startup business and gain more authority by responding to queries via Q&A sites like Quora and relevant forums. Create relevant and interactive content. Include images and videos to complement your content.
  • HUBSPOT  |  THURSDAY, JUNE 2, 2016
    [Content, Relevance] Beyond.COM,ORG &.NET: A Beginner's Guide to Brand Top-Level Domains
    In terms of SEO, "early use cases indicate no negative search impact, and even potential benefits," according to Neustar. New TLD holders should (as now) focus on building highly relevant content on their.brand and.generic to earn search visibility," they went on to explain. Example: www.hubspot.com. What's a Brand TLD? Why Now?
  • ACT-ON  |  WEDNESDAY, JUNE 1, 2016
    [Content, Relevance] Smart Agency Tips: How to Design Better Websites for Your Clients
    Anish vonAhlefeld of Intuitive Digital says she audits the current site’s content and pages, and reviews the analytics to get a better grasp on what is working and what is not. Often, clients will contribute to the project by providing photos, videos, and written content. It’s not mobile-friendly or SEO-friendly. What about SEO?
  • VISUALLY  |  TUESDAY, MAY 31, 2016
    [Content, Relevance] The Do’s and Don’ts of Content Syndication
    Content syndication isn’t just for the local newspapers – it’s now an important piece in the content marketing framework. Last year 77% of B2C (and 76% of B2B companies) said they plan to step up their content production in 2016. Original, curated, and syndicated content can (and should) play on the same team.
  • PUREB2B  |  SUNDAY, MAY 29, 2016
    [Content, Relevance] 20 Handy B2B Lead Generation Resources
    They also have this really neat infographic about the role of content in B2B lead generation, as well as a SlideShare presentation on why businesses should outsource their lead generation initiatives. If your company is planning to leverage content marketing to generate leads, Hubspot is the perfect “hub” for it. But never fear!
  • PUREB2B  |  SUNDAY, MAY 29, 2016
    [Content, Relevance] 20 Handy B2B Lead Generation Resources
    They also have this really neat infographic about the role of content in B2B lead generation, as well as a SlideShare presentation on why businesses should outsource their lead generation initiatives. If your company is planning to leverage content marketing to generate leads, Hubspot is the perfect “hub” for it. But never fear!
  • CONTENT STANDARD  |  SATURDAY, MAY 28, 2016
    [Content, Relevance] How Will Machine Learning Change the State of Digital Marketing?
    Just as SEO, programmatic buying, and other new technologies have revolutionized certain aspects of the marketing industry, ML figures to change the whole process, from how we handle simple marketing tasks to how we approach the larger task of telling brand stories. appeared first on The Content Standard by Skyword.
  • KAPOST  |  THURSDAY, MAY 26, 2016
    [Content, Relevance] Microsites and SEO: Why B2B Link Building Matters
    So, naturally, we were thrilled when GetApp ranked Kapost #8 on their quarterly ranking report, Top 25 Content Marketing Solutions. The report researches and ranks the top 25 content marketing-focused, cloud-based apps. Benefit 3: Exposure to new and relevant audiences.  The Blogger’s Simple SEO Checklist.
  • HINGE MARKETING  |  WEDNESDAY, MAY 25, 2016
    [Content, Relevance] Is Your Referral Program Getting You the Leads You Need?
    Strategic content —To be known for something, you need to write about it. Find the overlap and focus your efforts here—the problems where your specialized expertise is most relevant. Make it clear how your content is relevant to their challenges and invite them to engage through comments or social media. Your network.
  • HUBSPOT  |  WEDNESDAY, MAY 25, 2016
    [Content, Relevance] A Simple Guide to Mastering the Basics of Effective Social Media Advertising
    If your goal is to drive traffic and leads, top of the funnel content such as blog posts, free tools, or meatier content gated behind a lead generation form should be used. Instagram is a visually driven platform, so make sure your ads look authentic and fit in with the user-generated content that exists in your audience's feed.
  • HINGE MARKETING  |  MONDAY, MAY 23, 2016
    [Content, Relevance] 10 Online Lead Generation Techniques for Professional Services
    Search Engine Optimization (SEO) gives you the tools to match qualified clients with your online content. Another proven way to get on your prospects’ radar is to buy your way onto search engine results pages for relevant key words. Without a blog, your SEO efforts will be handicapped. You benefit in two ways.
  • CONTENT STANDARD  |  SUNDAY, MAY 22, 2016
    [Content, Relevance] Pressure
    In “Pressure,” a new story from the Content Standard, we investigate the mounting pressure marketers are under to change how they connect with audiences. The Fall of Television, Display Advertising, and Content. More than that, banner ads have perverted the content itself.”. The Rise and Fall of Content.
  • KAPOST  |  FRIDAY, MAY 20, 2016
    [Content, Relevance] How to Beat 27 Million Competitors at the Content Game
    As LinkedIn’s Senior Content Marketing Manager Jason Miller  said , “Content marketing is no longer a numbers game. It’s a game of relevance.”. Content marketing is tough, and even the best practitioners struggle to reach their audiences. Track marketing revenue by content piece. Conduct a content gap analysis.
  • CLOUD POTENTIAL  |  THURSDAY, MAY 19, 2016
    [Content, Relevance] What managers need to know about managing SEO
    Answering these questions – and then adjusting your content to meet these needs – is where increased revenue comes from. If you can’t be relevant to them, you won’t be found, and they won’t buy from you. What does their content look like? The battle for revenue online centers largely on search. Focus. Balance.
  • SNAPAPP  |  THURSDAY, MAY 19, 2016
    [Content, Relevance] 3 Reasons Why No One Is Sharing Your Content
    60% of B2B marketers say producing engaging content is their biggest challenge for 2016. As such, understanding engagement metrics and determining what kind of content resonates with your audience is more important than ever. Social shares impact SEO. But why aren’t people sharing your content on social? Content loading
  • ACT-ON  |  THURSDAY, MAY 19, 2016
    [Content, Relevance] Blog ROI: 4 Tactics to Capture Greater Results
    In fact, 81 percent are participating in this well-proven marketing activity, according to the Content Marketing Institute. Achieving maximum blog ROI starts with engaging content. Instead, the company needed to create content that would inform, engage and bring value to its target audience. In fact, some are really struggling.
  • VISUALLY  |  WEDNESDAY, MAY 18, 2016
    [Content, Relevance] How Engaging Content Helps You Improve Your Search Rankings
    If Google is the gold standard in search engines, then how do you make sure your content appears on the first page of results? The answer is engaging content. First, the search engine takes an inventory of all the content it can find on the internet. How Google Indexes Content. How Google Ranks Content.
  • PUREB2B  |  WEDNESDAY, MAY 18, 2016
    [Content, Relevance] B2B Business Blogging Tips: How to Generate More Leads and Sales Opportunities
    In the age of content marketing, blogging has fast become one of the most effective ways to market your brand. The content that you publish on your site can bring in new visitors (and potential customers) as they search for information relevant to the products and services that your company has to offer. Business Blogging Tips.
  • PUREB2B  |  WEDNESDAY, MAY 18, 2016
    [Content, Relevance] B2B Business Blogging Tips: How to Generate More Leads and Sales Opportunities
    In the age of content marketing, blogging has fast become one of the most effective ways to market your brand. The content that you publish on your site can bring in new visitors (and potential customers) as they search for information relevant to the products and services that your company has to offer. Business Blogging Tips.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MAY 17, 2016
    [Content, Relevance] 5 Key Steps to Consider When Guest Blogging
    With these two factors carrying so much weight in today’s world of SEO, our content marketing team has been working closely with many of our clients to develop in-depth guest blogging strategies. Simply enter a site’s URL to view the most popular content (from a social-sharing perspective). Identify the Right Content Style.
  • HINGE MARKETING  |  FRIDAY, MAY 13, 2016
    [Content, Relevance] Top B2B Website Metrics to Monitor Using Google Analytics
    In most cases, someone that is spending more than two minutes on your site is engaged and has found something relevant to what they were searching. Be sure you have rich, informative content. Be sure to optimize your website pages with keywords that are relevant to the content. Why is this metric important? Don’t panic.
  • B2B MARKETING INSIDER  |  THURSDAY, MAY 12, 2016
    [Content, Relevance] How Does AMP Fit Into Your SEO Strategy?
    Google’s latest carrot to webmasters isn’t an algorithm update; it’s a small step aimed at bringing the mobile web on par with native apps and keeping Google relevant in the increasingly mobile-centric world we’re living in. So what is it and what does it mean for SEO? The post How Does AMP Fit Into Your SEO Strategy?
  • BIZNOLOGY  |  WEDNESDAY, MAY 11, 2016
    [Content, Relevance] Why links should be a KPI within your digital marketing
    The more relevant sites endorse your pages, recommending you to their audience, the better your marketing does as a whole. Links affect branding, grow relationships, improve reach, and most of all, SEO. Content marketing lives or dies depending on exposure and promotion, and links provide access to new audiences that can drive success.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MAY 9, 2016
    [Content, Relevance] 8 Common Ways Most Content Marketers Fail
    Many of us create amazing campaigns and pieces of content, sometimes even with limited resources. Your Content Lives in Multiple Locations Marketers create a lot of different types of content, from blog posts to videos, and from white papers to eBooks. You’re Presenting Content in Silos (vs. Content Marketing
  • PUREB2B  |  SUNDAY, MAY 8, 2016
    [Content, Relevance] Outbound VS Inbound Lead Generation: Know the Difference [Infographic]
    In today’s highly connected world, there has been some debate about the effectiveness and relevance of outbound lead generation techniques. Inbound Lead Generation is when you allow your prospects to come to you through SEO and the provision of valuable content. Outbound Lead Generation. Inbound Lead Generation. Which is better?
  • PUREB2B  |  SUNDAY, MAY 8, 2016
    [Content, Relevance] Outbound VS Inbound Lead Generation: Know the Difference [Infographic]
    In today’s highly connected world, there has been some debate about the effectiveness and relevance of outbound lead generation techniques. Inbound Lead Generation is when you allow your prospects to come to you through SEO and the provision of valuable content. Outbound Lead Generation. Inbound Lead Generation. Which is better?
  • HALEY MARKETING  |  FRIDAY, MAY 6, 2016
    [Content, Relevance] Make Social Media Part of Your Routine, Part I
    Consistently sharing content to your company social media pages and professional personal pages help users looking for your services find you on these platforms. Sharing content on social media helps put relevant resources for your audience in spaces where they are already spending time. Start by using it. Want to learn more?
  • HUBSPOT  |  FRIDAY, MAY 6, 2016
    [Content, Relevance] How to Have a Super Productive Weekend: 12 Helpful Tips
    That way, I get fresh air and don't just sit on my couch all day.". "If I do an easy but rote chore right when I wake up, like clean the kitchen or empty the dishwasher, I'm usually really productive the rest of that day," says HubSpot's Director of Content Corey Wainwright. But busyness is not the same as productivity. See #6.).
  • HUBSPOT  |  THURSDAY, MAY 5, 2016
    [Content, Relevance] Education Blogging 101: How to Attract More Students Online
    First, good blogs are regularly updated with with entertaining, informative content. Google loves blogs with a steady flow of engaging content. It sees inbound links as a sign of trust and authority for your content, so it bumps up your place in search results because it wants to serve up the most relevant, reliable content.
  • BIZNOLOGY  |  WEDNESDAY, MAY 4, 2016
    [Content, Relevance] Your SEO could be wrong…
    Has an SEO ever ruined your carefully crafted copy? Let me tell you a story… Once upon a time, I worked with an agency client that outsourced their SEO. The SEO researched the keyphrases, inserted them, and took the copy live. But here’s the problem: The SEO shoved in words that made the copy sound dumb.
  • VISUALLY  |  TUESDAY, MAY 3, 2016
    [Content, Relevance] Why You Should Invest In Content Curation
    When it comes to creating content, marketers and publishers face a number of challenges. For example, the  Content Marketing Institute’s annual survey of B2C content marketers had some trouble with everything from creating engaging content to lack of budget. One good answer is curated content. Might hurt SEO.
  • CONTENTLY  |  TUESDAY, MAY 3, 2016
    [Content, Relevance] Does Your Content Need a Permanent Home?
    As such, content marketers have a new variable to consider when planning out their offerings: Does my content need to be published on a site that I control? Or can it be “homeless” content that lives exclusively on platforms outside of my domain? Certain PR content may actually benefit from living elsewhere.
  • KAPOST  |  MONDAY, MAY 2, 2016
    [Content, Relevance] The Difference between Content Marketing and Marketing Content
    There are a lot of ways to use content to market a product or service that barely scratch the surface of marketing content , but if you want to learn  content marketing , training is just the beginning, grasshopper. If you’re serious about learning marketing content, let’s get down to the basics. Align. Execute.
  • HINGE MARKETING  |  THURSDAY, APRIL 28, 2016
    [Content, Relevance] 5 Criteria for Selecting A Professional Services Marketing Firm
    Whether it’s messaging that resonates with target audiences, valuable content or a website that truly presents the value proposition and nurtures target audiences , your marketing provider should demonstrate all of these qualities themselves. Cost is important, but not at the expense of relevant experience, adequate resources and results.
  • BIZNOLOGY  |  THURSDAY, APRIL 28, 2016
    [Content, Relevance] What is Outside-In Marketing?
    As Mike announced on April 21, 2016, we recently published a book together called Outside-In Marketing: Using Big Data to Guide Your Content Marketing. When it was published in 2010, most SEOs were trying to game Google’s algorithm. It is about a content strategy that’s kind of the opposite of how SEO was practiced at the time.
  • HUBSPOT  |  THURSDAY, APRIL 28, 2016
    [Content, Relevance] How to Become a More Efficient Editor: 12 Ways to Speed Up the Editorial Process
    In fact, a study by the Draugiem Group found that the employees with the highest productivity spent 52 minutes working, followed by 17 minutes of rest. 2) Be sure the topic aligns with your content strategy. But, as an editor, it's important that you put the content into context before you dive into the details. This is a big one.).
  • KAPOST  |  TUESDAY, APRIL 26, 2016
    [Content, Relevance] Tips for Optimizing Google’s Knowledge Graph Box for Your Brand
    As a marketer, you’re already creating incredible marketing content to optimize your buyer’s journey. In short, Knowledge Graph Optimization (KGO, which is a subset of SEO) allows you to control more of the first-page real estate within Google search results for branded searches. The longer version is more complicated.
  • HUBSPOT  |  TUESDAY, APRIL 26, 2016
    [Content, Relevance] How to Optimize Your Existing Blog Content for Traffic & Conversions [Live Google Hangout]
    But not just any blog -- a blog that boasts relevant, consistent content that's optimized for both the target audience and search engines. The importance of strategic content organization to build an engagement path. Why you should be updating and republishing old content. SEO Blog Daily PromoIntrigued?
  • WEBBIQUITY  |  TUESDAY, APRIL 26, 2016
    [Content, Relevance] What “Industry Presence” is — and Why It Matters to Online Visibility
    The web presence optimization (WPO)  framework  includes tracking and measuring online marketing metrics for five key channels or disciplines: Press (PR), Social, Website (SEO), Paid, and Industry. Relevant, high-quality industry directories. This post originally appeared on WPOinc. Academic sites (.edu edu domains). gov domains).
  • IKO-SYSTEMS  |  MONDAY, APRIL 25, 2016
    [Content, Relevance] The Unseen Problem with Inbound Leads and How to Fix It
    Exclusive Bonus Content: Download Here 3 Steps to Calculate your outbound lead generation goal. The use of SEO optimization, blogging, social media, and content are a must for any lead generation strategy. When leads raise their hand for premium content or subscribe to your email, they’re in it for the long haul.
  • READYPULSE  |  THURSDAY, APRIL 21, 2016
    [Content, Relevance] 11 Ways Influencer Marketing Can Increase Your Brand’s Audience
    Influencer marketing is native advertising, meaning it is part of the content users already view rather than being separate from it. Get your content noticed. Another study found that while participating brands increased their content production by 78 percent over two years, their content engagement dropped by 60 percent.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, APRIL 21, 2016
    [Content, Relevance] Highlights from my #SMMW keynote speech
    The Social Media Examiner team out-did themselves this year in every way — content, networking and flawless organization. Sometimes the most important measure isn’t ROI, it’s relevance. By tapping into user-generated content he was able to generate significant awareness and even sales for his B2B company.
  • HINGE MARKETING  |  WEDNESDAY, APRIL 20, 2016
    [Content, Relevance] Changes in the Professional Services Marketing Mix: Traditional vs. Online Marketing
    You aren’t relevant if you aren’t online : There is an expectation that going online and self-educating is possible for any topic. Thoughtful online content (thought leadership) can enhance your reputation , while social media can expand the reach of your reputation. Good inbound marketing requires valuable content. Resources.
  • ACT-ON  |  WEDNESDAY, APRIL 20, 2016
    [Content, Relevance] 7 Things You May Not Know About Google’s RankBrain
    Announced in October of 2015, the RankBrain system was developed to help improve search results by making them more relevant to what searchers are looking for. Editor’s note: In a recent Q&A with Search Engine Land , Andrey Lipattsev, a Search Quality Senior Strategist at Google, said the other two factors were links and content. ).
  • ACT-ON  |  WEDNESDAY, APRIL 20, 2016
    [Content, Relevance] 7 Things You May Not Know About Google’s RankBrain
    Announced in October of 2015, the RankBrain system was developed to help improve search results by making them more relevant to what searchers are looking for. Editor’s note: In a recent Q&A with Search Engine Land , Andrey Lipattsev, a Search Quality Senior Strategist at Google, said the other two factors were links and content. ).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 18, 2016
    [Content, Relevance] An expanded view of influence marketing measurement
    Through a hand-picked sample of eight paid and eight organic influencers, he found that the paid influencers generated about nine times the amount of content of an organic influencer, but just a fraction of the engagement. Content ignition — an influencer can get content shared more broadly than many brands. Very few.
  • HUBSPOT  |  MONDAY, APRIL 18, 2016
    [Content, Relevance] How to Use Twitter Retargeting Ads to Generate More Customers
    When you think of lead nurturing, do you think of a series of well-timed, relevant emails to a perfectly segmented audience? Rather than asking people to fill out a form, we decided to try showing product-related and bottom funnel content to see if we could influence leads down the funnel to become opportunities and eventually, customers.
  • HINGE MARKETING  |  THURSDAY, APRIL 14, 2016
    [Content, Relevance] Developing Your B2B Social Media Strategy: Where to Start
    In fact, some B2B firms still question whether social media is even relevant to their customer base. SEE ALSO:  5 Social Media Fails Professional Services Firms Should Avoid. 3 – Promote your content. Your social media channels offer a great low-cost place to promote your content and drive viewers to your website.
  • PUREB2B  |  WEDNESDAY, APRIL 13, 2016
    [Content, Relevance] 10 B2B Growth-Hacking Tactics for Lead Generation
    Create content that is shareable and embeddable such as e-books, whitepapers, case studies, webinars, informative article posts, and slideshares. Make it easy to for people to share your content, as social validation has a direct effect on search engine rankings, especially in Google. 2. Repurpose your content.
  • HINGE MARKETING  |  WEDNESDAY, APRIL 13, 2016
    [Content, Relevance] The Top B2B Website Marketing Metrics
    The thing to remember is that SEO, keywords, and analytics are all essential elements to making sure your firm’s website is performing optimally. One of the most common terms in B2B website optimization is SEO, search engine optimization. Understanding SEO —and implementing it well—is critical to any online marketing program.
  • HUBSPOT  |  TUESDAY, APRIL 12, 2016
    [Content, Relevance] Should You Pay for Content Distribution?
    As content creators, we have no choice but to remain humble because every time we publish an article, it’s one of 2 million blog posts being published on the same day. Sure, we possess plenty of SEO know-how and a knack for delivering information in a way that’s entertaining and interesting. Content MarketingOut of toothpaste?
  • KAPOST  |  TUESDAY, APRIL 12, 2016
    [Content, Relevance] 5 Tips for Creating Customer-Centric Content
    Creating customer-centric content day after day is doable in a bare bones kind of way, but does your content have a clear purpose? Does it offer a fresh and engaging perspective that’s relevant to your customers? You’re on your way to creating awesome customer-centric content. And the journey is what customers value most.
  • ACT-ON  |  TUESDAY, APRIL 12, 2016
    [Content, Relevance] Agencies Under Pressure to be More Digital
    Know how to improve clients’ Quality Scores for better SEM/SEO? Business leaders generally care about three things when it comes to digital marketing: relevance, revenue and results. We’ll also give you the best practices on testing, optimization, creating the right marketing mix and content strategy. over 2015.
  • ACT-ON  |  TUESDAY, APRIL 12, 2016
    [Content, Relevance] Agencies Under Pressure to be More Digital
    Know how to improve clients’ Quality Scores for better SEM/SEO? Business leaders generally care about three things when it comes to digital marketing: relevance, revenue and results. We’ll also give you the best practices on testing, optimization, creating the right marketing mix and content strategy. over 2015.
  • HINGE MARKETING  |  MONDAY, APRIL 11, 2016
    [Content, Relevance] How Much to Spend on Your New B2B Website?
    Thus, we needed a website that was more relevant and could take full advantage of the opportunities available to us. For the new Hinge website, that meant reaching out to the Hinge experts in project management, online strategy, SEO, social media and other lead-nurturing strategies. So, the answer should have been easy, right?
  • HINGE MARKETING  |  FRIDAY, APRIL 8, 2016
    [Content, Relevance] IT Marketing: What Technology Services Firms Need to Know in 2016
    Build a website that performs— Your website serves as the hub for your online presence, joining expert content, explanation of your services, social media platforms, and more. SEO will bring the right audiences to your site. Educational content, in a variety of formats, will help encourage engagement. Additional Resources.
  • HINGE MARKETING  |  FRIDAY, APRIL 8, 2016
    [Content, Relevance] IT Marketing: What Technology Services Firms Need to Know in 2016
    Build a website that performs— Your website serves as the hub for your online presence, joining expert content, explanation of your services, social media platforms, and more. SEO will bring the right audiences to your site. Educational content, in a variety of formats, will help encourage engagement. Additional Resources.
  • HINGE MARKETING  |  THURSDAY, APRIL 7, 2016
    [Content, Relevance] High-Growth Marketing Techniques for Your Next Speaking Engagement
    The content must also be useful or educational. For instance, you can push readers to a unique URL that will provide a free white paper or share a relevant video. Hinge’s latest research on high-growth firms gave us some surprising insights. It goes against convention. How do high-growth firms do it? Phone marketing. Direct mail.
  • HINGE MARKETING  |  WEDNESDAY, APRIL 6, 2016
    [Content, Relevance] Social Media for Accountants: Likes, tweets and hashtags…Oh my!
    Join relevant industry groups on LinkedIn and educate your peers or prospects by sharing content they’ll find informative. By sharing and commenting on other people’s content, you will establish yourself as an expert and a valued participant—rather than someone who is simply self-promoting. That’s right.
  • SNAPAPP  |  TUESDAY, APRIL 5, 2016
    [Content, Relevance] 7 Powerful Ways to Conduct B2B Buyer Research
    This isn’t necessarily breaking news – 92% of  Content Marketing Association  members use customer data as  an aspect of their strategy  and a way to transform the sales funnel. Interactive Content . Interactive content  not only increases lead engagement and participation, but it doubles as an excellent source of buyer research.
  • ACTIVEDEMAND  |  TUESDAY, APRIL 5, 2016
    [Content, Relevance] Automated Personalization and the “Zero Moment of Truth”
    Here’s what marketers need to know moving through 2016: This whole movement around “Zero Moments of Truth” is based on the notion that people will connect with brands when the content and timing is relevant. Get Started with ActiveDEMAND today! Try it for free today! Get Started with ActiveDEMAND today!
  • SNAPAPP  |  TUESDAY, APRIL 5, 2016
    [Content, Relevance] 7 Powerful Ways to Conduct B2B Buyer Research
    This isn’t necessarily breaking news – 92% of Content Marketing Association members use customer data as an aspect of their strategy and a way to transform the sales funnel. Interactive Content. Interactive content not only increases lead engagement and participation, but it doubles as an excellent source of buyer research.
  • HINGE MARKETING  |  TUESDAY, APRIL 5, 2016
    [Content, Relevance] 6 Questions to Ask Before You Build a New AEC Website
    Relevant research by Box Inc. (a file-sharing technology company) takes a look at how various industries are using technology, finding that construction firms utilized mobile tools more regularly than any of the other industries studied. Perhaps you’re already creating educational content, like blog posts, for your audience.
  • HUBSPOT  |  MONDAY, APRIL 4, 2016
    [Content, Relevance] How One Company's New Blog Strategy Increased Lead Flow by 700% in One Year
    No matter how unique your niche is, it's likely that people are searching for the content you'll create. Not long after Malone and his team began blogging for Conversant Bio, they started creating more sophisticated content around their best keywords in an effort to turn some of those increasing blog visitors into high quality leads.
  • CAPTORA  |  THURSDAY, MARCH 31, 2016
    [Content, Relevance] Digital, Multi-channel, Marketing and Considerations From Google’s New Search Page Layout
    If you want to win, the game is about content. If search users are ready to click on a text ad or an organic search result, they expect to click through and find content that maps to the intent of their keyword phrase. Content that answers the call. If you make content that sticks, you’ll see lower bounce rates.
  • ION INTERACTIVE  |  THURSDAY, MARCH 31, 2016
    [Content, Relevance] 5 Common Reasons Good Content Fails
    One of the biggest surprises from the Content Marketing Institute’s 2016 benchmark report wasn’t that three quarters of reporting organizations are using content marketing, but that only 30% say their content is effective (and that’s down from 38% last year!). Here’s a list of common reasons even solid content fails.
  • HALEY MARKETING  |  WEDNESDAY, MARCH 30, 2016
    [Content, Relevance] [Video] What is Social Pro by Haley Marketing Group?
    Social media marketing is more than resharing content from other sources. And then we’ll provide the content you need, and daily sharing on the most relevant social networks to create a truly active and engaging social media presence. These images will make your content stand out when we share it. Video Transcript.
  • HUBSPOT  |  TUESDAY, MARCH 29, 2016
    [Content, Relevance] Sneak Preview: SEO Do's and Don'ts for Schools [EBOOK]
    Still, many schools either don't have a search-engine optimization (SEO) strategy in place —or are playing guessing games when it comes to what will attract the most prospective parents and students to their site. Students who already know your school aren’t the ones you’re trying to reach with SEO. Your SEO should focus on that.
  • WEBBIQUITY  |  TUESDAY, MARCH 29, 2016
    [Content, Relevance] The Basics of B2B Social Media Marketing Strategy
    This may be a problem with measurement, or with setting the wrong objectives for social media marketing (it’s far more effective for customer service and driving traffic to top-of-the-funnel content than to direct purchase, for example). Businesses and brands can use LinkedIn to share that type of content on their company pages.
  • SALES ENGINE  |  MONDAY, MARCH 28, 2016
    [Content, Relevance] Finding the Hidden Money in Your Content Strategy
    B2B Content Enterprise: How does Conversion Sciences work with clients to optimize landing pages? From a content marketing standpoint, for our business (Conversion Sciences) we currently rely on little to no outbound marketing to drive demand. All of our leads are either referrals, or generated through our content marketing outreach.
  • HINGE MARKETING  |  FRIDAY, MARCH 25, 2016
    [Content, Relevance] A B2B SEO Strategy to Attract the Right Prospects
    Understanding the basics of B2B SEO (search engine optimization) is difficult for people that don’t specialize in the practice. With that said, there are ways to succeed with B2B SEO. Before we get into the weeds of content creation, optimization, and promotion, let’s discuss a few key “on-site” SEO basics.
  • KEO MARKETING  |  WEDNESDAY, MARCH 23, 2016
    [Content, Relevance] Have You Tried Growth Hacking? Trust Us, You Want to Read This
    The explosion of mobile adoption has required B2B marketers to rethink their strategies and cut out old techniques that are no longer relevant. So how can companies get creative – and stay relevant? The key is to make your content easy for search engines to find and rank on the first page in search results. Utilize Social Media.
  • SALESFUSION  |  WEDNESDAY, MARCH 23, 2016
    [Content, Relevance] Best Practices for Website Conversions
    Your corporate website serves a lot of purposes, but in an inbound marketing world, one of the most important jobs it has is to convert visitors with a proper B2B content marketing strategy. How you display that content and interact with visitors on your site also plays a critical role in driving conversions. Marketing Insights.
  • HINGE MARKETING  |  WEDNESDAY, MARCH 23, 2016
    [Content, Relevance] Blogging Best Practices: 5 Common Mistakes Beginners Should Avoid
    First and foremost, you want to produce educational content that is valuable to your target audience—it will set you apart as a thought leader. Mistake #1: Creating content without a strategy. Online content based on a thoughtful content strategy can help you reap expertise-based referrals. You know the material.
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