• ACT-ON  |  THURSDAY, DECEMBER 8, 2016
    [Content, Relevance] Rethink Podcast Episode #8 – Top Search Marketing Trends for 2017
    Favorite Quotes: I think this is going to be the case for SEO in 2017, content is going to kind of be the name of the game. This is interesting and relevant now as we as an industry are talking a lot about AMP, accelerated mobile pages. We can’t just be optimizing page titles and content. Responsive Vs. AMP.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 7, 2016
    [Content, Relevance] Putting Meaning Back Into Marketing
    Analytics help improve the overall view of a company’s performance and are used to develop content and strategies that resonate with customers to generate leads and increase revenue. For 58% of CMOs , analytics are important for SEO and email marketing research. What Do Other Departments Think Marketing Does? Data Analysis and Insight.
  • FATHOM  |  TUESDAY, DECEMBER 6, 2016
    [Content, Relevance] How to Set Your 2017 SEO Strategy: The Essentials
    Over the years, Search Engine Optimization (SEO) has slowly, but surely, transformed into more than just optimizing for the search engine result pages (SERPs). From the days of spamming and jamming, to the rise of mobile and voice search, SEO has evolved and continues to change every day. Need for Customer-Centric Content.
  • SNAPAPP  |  MONDAY, DECEMBER 5, 2016
    [Content, Relevance] 25 Content Marketing Stats to Guide Your 2017 Strategy
    And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. That’s why we’ve gathered 25 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2017. Content loadin
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, NOVEMBER 28, 2016
    [Content, Relevance] B2B Marketing Trends for 2016
    They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, NOVEMBER 28, 2016
    [Content, Relevance] B2B Marketing Trends for 2016
    They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, NOVEMBER 28, 2016
    [Content, Relevance] B2B Marketing Trends for 2016
    They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience.
  • HINGE MARKETING  |  WEDNESDAY, NOVEMBER 30, 2016
    [Content, Relevance] Why Business Development Begins with Your B2B Website
    Free Educational Content. Writing educational content is how a firm shares its expertise with the world. blog is the most common way to deliver a stream of educational content. It’s the heart and soul of most content strategies. Search Engine Optimization (SEO). High-Value Pieces of Content. What’s at Stake.
  • HINGE MARKETING  |  WEDNESDAY, NOVEMBER 30, 2016
    [Content, Relevance] Why Business Development Begins with Your B2B Website
    Free Educational Content. Writing educational content is how a firm shares its expertise with the world. blog is the most common way to deliver a stream of educational content. It’s the heart and soul of most content strategies. Search Engine Optimization (SEO). High-Value Pieces of Content. What’s at Stake.
  • KOMARKETING ASSOCIATES  |  TUESDAY, NOVEMBER 29, 2016
    [Content, Relevance] How Westworld and Google Algorithm Updates Are Alike
    Much like an update to the host’s facial functions, like raising eyebrows, can affect a conversation, Google updates do to our job as SEO professionals. While this isn’t going to be an overnight change, it is definitely something SEO professionals need to be aware of and make necessary changes to the websites they manage.
  • HUBSPOT  |  TUESDAY, NOVEMBER 29, 2016
    [Content, Relevance] How to Validate Your Blog Post Topics: A 3-Step Process
    Ideally, you’re already conducting market research and thinking about your audience before you start writing a piece of content. But in case you’re not, or you need to refresh your memory, here are a few questions you should be asking when you’re brainstorming blog content ideas: Who searches for information on this topic? The result?
  • CONTENT STANDARD  |  TUESDAY, NOVEMBER 22, 2016
    [Content, Relevance] What Does Your Amygdala Have to Do with SEO Strategy?
    Where SEO strategy is concerned, however, the amygdala is significant for another reason: it’s the part that causes consumers to choose one brand’s content over another. As such, those emotions must influence the way that marketers optimize online content for Google SEO. Marketing SEO
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 22, 2016
    [Content, Relevance] 7 Ways to Improve Your Site’s SEO Game Today
    Author: Nate Dame Search engine optimization (SEO) is vital to a good digital marketing strategy: 73% of in-house marketers and 76% of US agencies said SEO provided excellent or good return on investment (ROI). But good, modern SEO also takes time. Technical SEO “Quick Wins”. CSS manipulation and hidden content.
  • HUBSPOT  |  TUESDAY, NOVEMBER 22, 2016
    [Content, Relevance] 8 Interesting Things You Probably Didn't Know About Google's Algorithm
    Algorithms can also read how recent the content is, how likely it is to be spam, and how it pertains to your location. SEO community Moz states that Google makes between 500-600 changes to its algorithm annually , most of which are so minor that the public doesn’t usually hear about them. Inbound Marketing SEO Daily TOFUEver. ”.
  • HALEY MARKETING  |  MONDAY, NOVEMBER 21, 2016
    [Content, Relevance] Creating Goals for Your Social Strategy
    Share related industry articles, original content from your blog, top job opportunities and links to valuable resources – such as your job board or contact form. We strongly recommend driving them back to pages where they will find relevant, helpful information. So, why does your company need a social media strategy?
  • BIZNOLOGY  |  MONDAY, NOVEMBER 21, 2016
    [Content, Relevance] Design: The top SEO ranking factor
    If you only have resources for one SEO factor, choose design. “How about long-form content?” ” Yeah, you should create more long-form, high quality content, but it’s not the most important thing. The most important SEO signal is what users do when they land on your page after clicking a search result.
  • HUBSPOT  |  MONDAY, NOVEMBER 21, 2016
    [Content, Relevance] Google's AMP: A Marketer's Guide to Accelerated Mobile Pages
    AMP enables content to load near-instantaneously by removing JavaScript from the page. It prioritizes text-based content, then loads additional content after the remainder of the page has rendered. Let’s explore why AMP will be so impactful on mobile search and search engine optimization (SEO). How Does AMP Impact SEO?
  • NUSPARK  |  SUNDAY, NOVEMBER 20, 2016
    [Content, Relevance] 6 Tips for Collaboration When Producing and Sharing Great Content
    Is your content marketing strategy plagued with glitches and slowdowns? Sometimes you have to re-think how your team works together to produce and distribute your content. Here are six tips for putting together a winning team that works cohesively to plan, create and share business content. Content Marketing Strategy
  • KOMARKETING ASSOCIATES  |  THURSDAY, NOVEMBER 17, 2016
    [Content, Relevance] 3 Tips for Better Aligning B2B Content Marketing & SEO in 2017
    As every search marketer knows, content is critical in driving SEO efforts. Whether you’re looking to improve traffic, drive conversions, or acquire links, you need quality content in place to help get you there. As noted by Neil Patel , content marketing and SEO are like peanut butter and jelly. Just kidding.
  • KEO MARKETING  |  TUESDAY, NOVEMBER 15, 2016
    [Content, Relevance] Five Keys to Hiring a Digital Marketing Agency
    Digital marketing activities include online channels such as search engine optimization (SEO) content marketing and social media marketing, collectively included in Inbound marketing, as well as search engine marketing (SEM), influencer marketing, display advertising, e-commerce and more. Mobile marketing is evolving every day.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 14, 2016
    [Content, Relevance] I love big blogs and I cannot lie.
    He strongly urged people to create content that could capture somebody’s attention in that amount of time (and he was selling a product to do it, too!). I don’t buy into this. Maybe your content has a short interesting span. Live-streaming is turning into long-content viewing. We see the enigma of content length.
  • HUBSPOT  |  MONDAY, NOVEMBER 14, 2016
    [Content, Relevance] 12 Great Examples That Prove the Power of Repurposing Content
    Those dips and plateaus in traffic can come from industry changes, how your audience digests content, the amount (and quality) of new content you’re producing, or how relevant your older content is. Sometimes, all your content needs is a little refreshing and repurposing to keep your audience interested.
  • HUBSPOT  |  FRIDAY, NOVEMBER 11, 2016
    [Content, Relevance] The Anatomy of a Lead-Generating Website
    The opting in part is important: When people voluntarily hand over their information by filling out a form, they're actively showing interest in your business, your products, or your content. There's also a huge SEO benefit to having more landing pages , which can have an impact even before visitors land on your site. Request a demo?
  • RADIUS  |  WEDNESDAY, NOVEMBER 9, 2016
    [Content, Relevance] Top Marketing Blogs You Should Be Reading
    Content is everywhere these days. For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. Content Marketing Blogs. B2B Marketing Blogs.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 9, 2016
    [Content, Relevance] Topics Over Keywords: A Simple Framework for More Effective Content Creation
    Content marketing has seen a lot of changes over the past few years, in particular around the way that marketers have went about actually developing their content. A lot of this has come down to the rapidly evolving search engine landscape, as well as a huge shift in the way that people are discovering content. Now what?".
  • HALEY MARKETING  |  MONDAY, NOVEMBER 7, 2016
    [Content, Relevance] Measuring Social Media Success
    When you jump into social media, you don’t want to just share content occasionally and hope it’s benefitting your business. If you’re going to launch a social media strategy, you don’t want to waste your time sharing a ton of content on platforms where your audience won’t see it. The answer is simple: goal setting.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 7, 2016
    [Content, Relevance] How do I find time to create content? 25 Ideas!
    By Mark Schaefer. I’ve never met a person who says they have too much time, especially when it comes to creating content! Everybody has the same time to create content, but not everybody makes it a priority. Pick the content type that fits your mission and stick to it. You consume so much great content every day.
  • HUBSPOT  |  MONDAY, NOVEMBER 7, 2016
    [Content, Relevance] 19 Brands with a Cult Following (And What You Can Learn From Them)
    Second, LaCroix is quick to adopt relevant trending hashtags like #Whole30approved (to promote its partnership with Whole30 nutrition) and branded ones like #LiveLaCroix. And while a 41-year run is prone to its share of tough seasons and dry spells, this sketch variety has remained strong and relevant. The answer is simple. But how?
  • HUBSPOT  |  FRIDAY, NOVEMBER 4, 2016
    [Content, Relevance] How to Conduct Research for an Infographic: A Simple Step-by-Step Guide
    More specifically, infographics are shared three times more than other types of content. There’s a reason infographics are such a popular form of content: Viewers love them. According to a survey by BuzzStream and Fractl, images are the second most popular type of content among viewers of all ages. Why Infographics?
  • BIZIBLE  |  TUESDAY, NOVEMBER 1, 2016
    [Content, Relevance] How Content Impacts the Buying Journey: ABM vs. Demand Gen
    As more marketers transition from demand generation to account-based marketing, the question comes up of what to do with content. At its core, content is a demand generation tactic used to fill the top of the funnel with leads. So, does the value of content diminish as teams move to an account-based marketing strategy?
  • KOMARKETING ASSOCIATES  |  TUESDAY, NOVEMBER 1, 2016
    [Content, Relevance] 5 Ways B2B Marketers Can Differentiate Their Brand in Google Search Results
    Earlier this month, my colleague Kristen Vaughn wrote about ways  B2B marketers can implement top-of-funnel SEO strategies to reach new audiences. Her post details how keyword research and content marketing development can be combined to aid in the buyer discovery process, specifically through improved SEO performance.
  • HUBSPOT  |  TUESDAY, NOVEMBER 1, 2016
    [Content, Relevance] The Right SEM Strategy for Schools
    Search engine marketing (SEM) is comprised of both search engine optimization (SEO) and pay-per-click (PPC) campaigns. Where SEO and PPC Differ. SEO is about building a strong content foundation that earns you more attention as time goes on. Your SEO-optimized pages create a perpetual flow of traffic. On-page SEO.
  • HUBSPOT  |  MONDAY, OCTOBER 31, 2016
    [Content, Relevance] The Ultimate Guide to Creating Shareable Infographics Using PowerPoint or Keynote
    Step #1: Choose topic and collect content. If you’ve already got a blog and some content under your belt, the best place to find a topic is to look at your most popular content from the past. For example, one of the clients I work with owns an interior design firm and her blog has some great content on it. Great.
  • LEADERSHIP  |  FRIDAY, OCTOBER 28, 2016
    [Content, Relevance] Email Deliverability: The Path to Your Subscriber’s Inbox
    Despite that dismal stat, email marketing still brings you the biggest bang for your buck – a recent study has shown that email provides 4300% ROI, which is more than SEO or social media. Then, adjust your content, frequency, or cadence. Practice customer segmentation to ensure relevance. And how can you fix it?
  • HUBSPOT  |  WEDNESDAY, OCTOBER 26, 2016
    [Content, Relevance] A Brief History of Search & SEO
    Tracing the history of SEO is kind of like trying to trace the history of the handshake. But unlike the handshake, SEO is fairly young, and changes frequently. So where did SEO begin, and how did it become so darn important? But here’s where SEO itself comes in. And that, dear readers, is where the SEO story begins.
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 25, 2016
    [Content, Relevance] Using Top-of-Funnel Content to Drive SEO Results
    When thinking about the conversion funnel in relation to SEO, B2B marketers should aim to provide content that meets the needs of searchers no matter what phase of the buying process they are in. Finding the right balance is a key component of content marketing success. Why is top-of-funnel important for SEO? Google.
  • CONTENTLY  |  MONDAY, OCTOBER 24, 2016
    [Content, Relevance] How We Built Our Content Marketing Stack to Drive 10x ROI
    At Contently, people regularly ask us questions like: How do you build your stack? How does your content translate into actual business? Without a stack, you might as well use a tally system and just guess how effective your content is. Let’s examine the journey of one hypothetical lead through Contently’s stack.
  • BIZNOLOGY  |  MONDAY, OCTOBER 24, 2016
    [Content, Relevance] 7 key roles in digital marketing
    “What kind of team do you need to create outside-in marketing content?” But it has occurred to me since the talk that my team is somewhat unusual. I run an internal center of excellence that helps IBM marketing teams create more outside-in marketing content. Content strategist. Web content is never done.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 24, 2016
    [Content, Relevance] How a Content Refresh Can Help You Stay Relevant
    Author: Elaine Ip If you’re a savvy digital marketer, you’ve probably been on the content marketing train for years. Bonus points for you, but is that pile of existing content starting to look a little stale? For those in a fast-paced industry, some of your best content might start to look stale after only a year or two.
  • CONTENT STANDARD  |  SATURDAY, OCTOBER 22, 2016
    [Content, Relevance] 9 Content Strategy Tips from MarketingProfs B2B Marketing Forum 2016
    But I also think of the amazing conference they’ve been putting on for 10 years now, inviting some of the best B2B marketers from around the world to gather for four days of learning content strategy and being inspired. In marketing, you need creativity and a willingness to fail—Ann Handley, Chief Content Officer, MarketingProfs.
  • ACTIVEDEMAND  |  THURSDAY, OCTOBER 20, 2016
    [Content, Relevance] This Halloween Season, Bring Pages Back From the Dead with Dynamic Content!
    This Halloween Season, Bring Pages Back From the Dead with Dynamic Content! One such element in the sometimes spook-tacular realm of marketing is dynamic content. But it is possible to bring back dead Pages with dynamic content. Use dynamic content to match the search context and fulfill user expectation. Eeeeeek! Call-To-Actions
  • KOMARKETING ASSOCIATES  |  THURSDAY, OCTOBER 20, 2016
    [Content, Relevance] So You Want to Create Content That Actually Converts?
    Creating content that leads people to a desired action on your website (filling out a form submission, downloading a piece of content, subscribing to a newsletter, etc.) isn’t just a good idea in content marketing – it’s the very essence of content marketing. as a means to measure content performance. 
  • HALEY MARKETING  |  THURSDAY, OCTOBER 20, 2016
    [Content, Relevance] Blogging in a World Where Everyone Blogs
    With all of that content on the internet, how are you supposed to create content that stands out? You need to write content that answers questions your audience has and may be searching for online. But don’t ask for permission and reshare their content on your blog – write your own opinion on the subject. Be Original.
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 18, 2016
    [Content, Relevance] 20 Content Marketing Tools to Rely on From Start to Finish
    When used effectively, content marketing can help build your brand, attract new business, support SEO initiatives, and improve your reputation across the industry. However, truly impactful content strategies require some very hard work and dedication. When generating new content ideas, I typically start the process with Google.
  • VIDYARD  |  TUESDAY, OCTOBER 18, 2016
    [Content, Relevance] 4 Video Marketing Strategies to Help You Get Better Results Right Now
    The thing is, businesses all over the world believe in the power of video, but don’t quite understand how to translate video content into tangible results their executives will appreciate. Map video content to your buyer journey and buyer personas. Optimize your video content and social channels. Don’t forget about SEO either!
  • HUBSPOT  |  FRIDAY, OCTOBER 14, 2016
    [Content, Relevance] How to Generate Leads From the Most Popular Pages on Your Website
    You can also use Google Analytics to find your most popular web pages by looking at your "Top Content" report. To get this report, log in to Google Analytics and go to Content Optimization > Content Performance > Top Content. Here are two examples of businesses showing site visitors relevant content.
  • KOMARKETING ASSOCIATES  |  THURSDAY, OCTOBER 13, 2016
    [Content, Relevance] 4 B2B Marketing Strategies for Lead Generation
    This not only tells you that you’re getting more eyes on your website but that they are highly relevant and qualified eyes. Optimize Your Website with SEO. Enter our good friend SEO. Demonstrate Expertise Through Blogging/Content Marketing. Below I’ve outlined a few B2B marketing strategies to increase lead generation.
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 11, 2016
    [Content, Relevance] How to Leverage SEO for B2B Lead Generation
    Author: Nate Dame Too many marketing activities still happen in silos, and search engine optimization (SEO) is one of the most isolated. While SEO and lead generation are primary drivers of new leads for most B2B organizations, these teams typically only collaborate when new content needs an SEO review (if that).
  • CONTENT STANDARD  |  TUESDAY, OCTOBER 11, 2016
    [Content, Relevance] 6 SEO Strategy Basics Your CEO Should Learn
    If you’ve ever been involved in defining an organization’s SEO strategy, chances are you’ve experienced a situation like this: an executive calls you into her office with an important request. She needs to you to improve or fix her site’s SEO. ” Why are executives so undereducated about SEO best practices?
  • HUBSPOT  |  TUESDAY, OCTOBER 11, 2016
    [Content, Relevance] How to Learn SEO: 9 of the Best Resources to Bookmark
    And that, says HubSpot Senior Acquisition Manager Matt Barby, is due to the deluge of information available on SEO. Luckily, because Barby's job has involved working with SEO and its experts over the past few years, he's built a go-to arsenal of resources on the topic -- which we're eager to share. Check them out below. Start Here."
  • HUBSPOT  |  MONDAY, OCTOBER 10, 2016
    [Content, Relevance] How to Write a Job Ad That Excites Candidates
    Use the information you acquire to make potent promises that 1) you know you can keep and 2) your target candidate wants to hear. 2) Mind your SEO. So, yes, relevant keywords are still important, especially when writing job ads. In other words, don’t call your open content marketing position an “Attention Ninja” or “Audience Crafter.”.
  • HUBSPOT  |  FRIDAY, OCTOBER 7, 2016
    [Content, Relevance] How to Detect, Repair & Profit From Underperforming Content
    As a marketer, you’re used to leveraging a variety of channels to promote your business, up to and including content marketing. Unfortunately, not every piece of content you create is going to be a winner. Is the Content Really Failing? How to Identify Underperforming Content. Highly relevant. Entertaining. Fresh.
  • HUBSPOT  |  THURSDAY, OCTOBER 6, 2016
    [Content, Relevance] The Modern Nonprofit's Guide to SEO
    SEO can be a funny thing. Part of SEO's stupendous value is that a well-optimized webpage can keep generating quality traffic to your nonprofit's online presence years after it was first published. It also means your SEO work is never done. Your SEO might be awesome right now. Upping the Ante in Your On-Page SEO.
  • CONTENTLY  |  TUESDAY, OCTOBER 4, 2016
    [Content, Relevance] Introducing Contently Live
    Contently Live: Built for and by content marketers. The same thing holds true for content marketing, which is why we launched The Content Strategist in the first place. We knew that if we wanted to build the best content marketing company out there, we’d have to be great content marketers ourselves.
  • SCRIBBLELIVE  |  FRIDAY, SEPTEMBER 30, 2016
    [Content, Relevance] Cocktails & Content [San Francisco]: What We Learned from Our Panelists
    On the evening of Thursday, September 29th, we took over The Mezzanine to bring together San Francisco’s brightest marketing minds for a discussion about content marketing – and we enjoyed a few cocktails, too. Elliot Brown  – Head of Content @ Gusto. The customer journey needs to inform all content decisions and strategy.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 30, 2016
    [Content, Relevance] How Building Tools Can Generate New Leads for your Agency
    When you think of driving leads for your agency or business online, what comes to mind? I bet it's the usual suspects -- SEO, paid search, content marketing -- all of which are important and can be fantastically profitable. Copy of the report (this has all the SEO points for the site they ran). What exactly should we build?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, SEPTEMBER 29, 2016
    [Content, Relevance] Keep Your Customers Coming Back in Times of Content Overload
    Randy Frisch and I had the chance to connect with some of the best professionals in content marketing, and we kept you in mind every step of the way. Choose a Content Pros podcast and press play. Thomas , and Jay Baer share their content marketing expertise. How your brands can lead your content to success.
  • KOMARKETING ASSOCIATES  |  THURSDAY, SEPTEMBER 29, 2016
    [Content, Relevance] What Wikipedia Doesn’t Tell You About SEO Techniques
    It is littered with myths and some facts, but fails to correctly explain what SEO is to readers. In this blog we will dive into the deeper aspects of SEO techniques and what Wikipedia is leaving out. So What Does Wikipedia Say About SEO? Different SEO Techniques. It’s like Wikipedia thinks SEO is a game of hide and seek.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 28, 2016
    [Content, Relevance] 7 Amazing Tips to Help Boost A Blog Post’s Organic Ranking
    I f you are currently running a content marketing campaign, I'm sure that you have written and published a good amount of blogs. You can publish a great piece of content, but if no one ever reads it your time and energy will have been for nothing. But are they bringing in traffic? So what can you do about it? Bottom of page 1? Page 2?
  • SCRIBBLELIVE  |  WEDNESDAY, SEPTEMBER 28, 2016
    [Content, Relevance] Short-form & Long-form: Where They Fit in Your Content Strategy
    Long-form and short-form content both have their place in a content marketing strategy. Short-form content is a great tool to capture and engage an audience, while long-form educates and informs. However, both types of content have potential downsides. In reality, short-form content falls very short of its word max.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 22, 2016
    [Content, Relevance] How To Increase Referral Traffic And Get More Leads
    There are various tactics for accomplishing this goal including search engine optimization (SEO), pay per click advertising (PPC), blogging, social media marketing, etc. The problem is that SEO takes times, PPC is expensive, Google is becoming oversaturated with blog content, and social media has always had a problem proving ROI.
  • KOMARKETING ASSOCIATES  |  THURSDAY, SEPTEMBER 22, 2016
    [Content, Relevance] 8 Keyword Research Tools for Search Engine Marketing in China
    It’s the same with keyword research – you have to cast a wide net to find the right “fish.” No matter if you are an expert with 10+ years’ experience or a beginner, an appropriate keyword research process with the right tools can build a foundation for success in SEO or PPC. Though Google is a global giant, it’s banned in China.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Content, Relevance] How to Host a Marketing Conference That Doesn’t Tank
    The first event of its type in the city, Insight Lancaster brought 125 marketers together to learn the latest thinking on topics like SEO, social media, and more. By organizing sessions this way, organizers ensured that attendees would find topics relevant to their everyday work. By Kerry Gorgone, {grow} Contributing Columnist.
  • MI6 MARKETING AGENCY  |  TUESDAY, SEPTEMBER 20, 2016
    [Content, Relevance] Mi6 Agency’s Top Charts for September 2016
    Auditing your SEO. 450 million web pages audited for SEO in August of 2016 and the major issues are all items that were part of every webmasters ‘SEO 101’ class. Duplicate content, missing ALT tags, broken links and overused meta descriptions top the results. SMBs Struggle to Get the Right Content on the Right Platform.
  • MI6 MARKETING AGENCY  |  TUESDAY, SEPTEMBER 20, 2016
    [Content, Relevance] Mi6 Agency’s Top Charts for September 2016
    Auditing your SEO. 450 million web pages audited for SEO in August of 2016 and the major issues are all items that were part of every webmasters ‘SEO 101’ class. Duplicate content, missing ALT tags, broken links and overused meta descriptions top the results. SMBs Struggle to Get the Right Content on the Right Platform.
  • CAPTORA  |  TUESDAY, SEPTEMBER 20, 2016
    [Content, Relevance] Getting SEO Right: Simple Steps to Better Organic Rankings
    However, organic search (SEO) remains mysterious to a lot of marketers. I’m going to focus on some of the key aspects that will help you get higher in the ranking- architecture and content. Well, because web content is accessed and discovered by Google with a bot(s), not a human. Content is King. Still.
  • KOMARKETING ASSOCIATES  |  TUESDAY, SEPTEMBER 20, 2016
    [Content, Relevance] Appearing in the Google Answer Box: 5 Ways to Increase Your Odds
    The Google answer box feature is a welcomed addition to the SEO community as well. As a content marketer, I see the answer box snippet as an empty plot of prime real estate calling my name. ” For SEOs looking for ways to simply mark a page to be featured, Google says, “You can’t.” Not “Google it.”
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 20, 2016
    [Content, Relevance] 15 Questions to Ask When Hiring an SEO Professional (Seriously)
    Making sure your site is as highly visible as possible in search and maximizing visits requires professional SEO help—whether that comes from inside your company, or from an expert SEO consultant or agency. This isn’t really a question of knowledge (any experienced SEO pro should be able to answer without fumbling for words).
  • ACT-ON  |  MONDAY, SEPTEMBER 19, 2016
    [Content, Relevance] Inbound Marketing or Outbound? Which is the Winner?
    Inbound is commonly referred to as a pull strategy because you are using tactics and great content to pull the attention of your prospects to your brand. Outbound can be classified as push marketing ; you proactively push content to those you consider to be potential buyers, or to existing customers. Lots of people can create content.
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 16, 2016
    [Content, Relevance] Top 5 Marketing Must-Haves for Asset Managers and More
    There are many ways to drive traffic to your website such as paid search, search engine optimization (SEO), content syndication, sponsored emails, sponsored content, and social media. Engaging Content. Early-stage content should be accessible to everyone without filling out your form. Sound familiar? You’re
  • ACT-ON  |  THURSDAY, SEPTEMBER 15, 2016
    [Content, Relevance] Digital Marketing Agencies – How They’re Changing
    first met Kent about six years ago, after I got laid off from an electric vehicle startup. I was referred to him because he was connected to most everyone in Portland, and because he was a thought leader in the digital marketing/SEO space. I was also warned he didn’t really like MBAs (I was a recent graduate). How to keep your clients.
  • ACTIVEDEMAND  |  WEDNESDAY, SEPTEMBER 14, 2016
    [Content, Relevance] Getting the Most From Your Marketing Assets
    The traditional answer to the question  “what is a marketing asset?”  is  CONTENT. blog post, eBook, podcast, report, mobile app, infographic, whitepaper, webinar are all examples of content. Google AdWords In an ideal world, organic Search Engine Optimization (SEO) efforts would yield enough for all your marketing.
  • FATHOM  |  TUESDAY, SEPTEMBER 13, 2016
    [Content, Relevance] 3 Timeless SEO Strategies You Need to Incorporate into General Marketing
    When I’m on client calls, they undoubtedly ask SEO questions, and sometimes those questions don’t have a clear-cut answer – no blog post that exists, or nothing I’ve read about previously. never fear answering these questions because, at its core, SEO is based on fundamental principles. Create Incredible Content. Blog Feed SEO
  • HUBSPOT  |  TUESDAY, SEPTEMBER 13, 2016
    [Content, Relevance] How Does Inbound Work for Membership Marketing?
    It's a little bit about you, but in the sense that your organization needs to publish content and engage with your prospects and members on their terms. Engage : Bringing people into the fold where they do more than consume your content, but become active members or donors. Inbound marketing isn't just about closing sales. Networking?
  • ACT-ON  |  TUESDAY, SEPTEMBER 13, 2016
    [Content, Relevance] How to Breathe New Life Into Old Content
    How many pieces of content has your company published? I’m talking about every format – blog posts, social media posts, white papers, case studies, eBooks, interviews, podcasts, videos, infographics – the works. Is it 1,000 pieces of content? What if you could refresh some of that old content and get more results from it? 3,000?
  • KAPOST  |  MONDAY, SEPTEMBER 12, 2016
    [Content, Relevance] Hidden Content Marketing Success Metrics for B2B
    What exactly does content marketing success look like for B2B? The fact is, content marketing success is different for every organization and every step of the conversion funnel. This variability creates challenges for marketers who often feel like they’re fitting a square peg in a round hole with their content analysis.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, SEPTEMBER 12, 2016
    [Content, Relevance] 8 Strategies to stand out when you’re late to the content marketing game
    Content budgets are soaring, content output is exploding. If you’re the first one to dominate a niche with  your content, you’re one of the lucky ones. You’re probably keeping a stranglehold on your leading position by publishing relevant, helpful, and interesting content on a consistent basis.
  • HINGE MARKETING  |  FRIDAY, SEPTEMBER 9, 2016
    [Content, Relevance] A User Experience Design Process that will drive your Website’s Performance
    The user experience design process is just as important as the content creation process when you are refreshing your current site or building a brand new one. Visitors’ impatience applies to content, too. quick 30 second video , a few chunks of relevant copy, and a cool infographic are far more likely to hold a visitor’s attention.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, SEPTEMBER 8, 2016
    [Content, Relevance] Is content swiping smart marketing or brand desperation?
    The race to publish meaningful and relevant content is furious. simply dove into the meat of the content. But where did this content come from? The benefits of this content strategy. Forbes has an insatiable need for content and has found a new goldmine — experts answering questions on Quora.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 8, 2016
    [Content, Relevance] Why Nonprofits Should Start Inbound Now
    That's why inbound marketing is all about building trust and authority with people through content. The inbound tactics to attract your ideal prospects include: boosting traffic to your website via SEO-optimized pages and blogs, and earning high quality backlinks. similar approach can work for all sorts of inbound content.
  • HINGE MARKETING  |  WEDNESDAY, SEPTEMBER 7, 2016
    [Content, Relevance] 10 Effective Website Copywriting Tips for Marketing Your Technology Firm
    Here’s what our research tells us about how professional services firms as a whole are being checked out these days: So if your website’s not converting viewers or if visitors leave your site right away, take a look at the copy on your website, as well as any educational content you are offering to visitors. Can enough be said about SEO?
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 7, 2016
    [Content, Relevance] Discover Where Your Competitors Are Beating You Online
    This is where you want to attract them with relevant content for their challenge through blog articles, web pages, and social media. You need to have valuable content offers with premium content that proves your expertise in solving their problems. Content Evaluation. High-Value Content Offers. Forms.
  • WRITTENT  |  WEDNESDAY, SEPTEMBER 7, 2016
    [Content, Relevance] 5 Copywriting Techniques That Affect SEO
    It’s easy to make the mistake of thinking copywriting and search engine optimization (SEO) are two separate things. SEO is for search engines; it’s about appealing to their algorithms. In reality, however, copywriting and SEO work together. Search engines care more about your content’s authority. Write for the User First.
  • ACT-ON  |  WEDNESDAY, SEPTEMBER 7, 2016
    [Content, Relevance] YouTube Views Don’t Matter – Here Are 5 Metrics That Do
    Logically, this shows that your biggest fans find the video relevant. Then at the top of the page type your video title in “Search for content.” This gives you an idea of how many of your subscribers are jumping right into watching the content. “Wow, that YouTube video has got more than a million views already!”
  • KEO MARKETING  |  TUESDAY, SEPTEMBER 6, 2016
    [Content, Relevance] Is Your 2017 Marketing Budget Ready?
    App indexing on search engines. I f you perform a Google search on a mobile device, the search results will include not just web pages, but also relevant content that is within an app. Content Marketing. Search Engine Optimization (SEO). With the new year comes a new set of challenges for marketers. Video will dominate.
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 6, 2016
    [Content, Relevance] Remember to market to your own influencer network
    Craft a genuine message or start a conversation using all of the relevant information Contactually helps provide on your contacts. I really love influencer marketing. Too much. So much, in fact, that I often forget to do the sales and business development work required to keep Gerris Corp moving forward. What Is Contactually? Cheers, Chris.
  • OPENTOPIC  |  FRIDAY, SEPTEMBER 2, 2016
    [Content, Relevance] Is SEO Still Relevant In The Modern World Of Digital Marketing?
    Read the original article: business2community.com – Google has seemingly slapped down all attempts at marketing for the purposes of SEO in the last few years. Understand that in the past SEO was about stuffing keywords into content and throwing out lots of back links. appeared first on Opentopic. Brands & Marketers
  • HUBSPOT  |  THURSDAY, SEPTEMBER 1, 2016
    [Content, Relevance] 5 Tips to Improve Your Nonprofit's Email Strategy
    Email's relevance and impact for nonprofit organizations continues to grow. Recognize that different personas may be more motivated by different messages, so tailor content that appeals to your personas' varying interests. Attracting people to your organization and into your prospect database is why you publish all that great content.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 1, 2016
    [Content, Relevance] What Is Digital Marketing?
    Search Engine Optimization (SEO). Read this post to teach yourself SEO in 30 days. ). Content Marketing. The creation and promotion of content assets for the purpose of generating brand awareness, traffic growth, lead generation, or customers. Learn what goes into a modern content marketing strategy here. ).
  • HALEY MARKETING  |  TUESDAY, AUGUST 30, 2016
    [Content, Relevance] Referral Marketing vs. Inbound Marketing vs. Direct Marketing – Which is the key to growth?
    Inbound marketing , which has become virtually synonymous with content marketing, refers to marketing activities that bring visitors in.  As more buyers search for solutions to t. Such referrals often happen spontaneously.  As with most businesses, the best leads a staffing firm can generate come from referrals.
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 29, 2016
    [Content, Relevance] Social Media and SEO: When and How They Work Together
    Author: Nate Dame The connection between  social media marketing  and SEO can be confusing. Should the social media team have a stake in SEO? If it’s effectively a web page, the same rules of SEO should apply to them, right? Social media is the easiest and most effective way to push out your SEO-based content.
  • THE NEW STRATEGIST  |  SATURDAY, AUGUST 27, 2016
    [Content, Relevance] The Best Money You’ll Ever Spend on SEO, Social, and Content
    You may have all the technology and expertise in the world at your disposal, but do you have this crucial element to SEO, content and social media success? Do you have a fantastic SEO platform? Utilizing all the many paid search tools to drive traffic to your brilliant content? An investment in great people. All of it.
  • HUBSPOT  |  FRIDAY, AUGUST 26, 2016
    [Content, Relevance] How to Improve SEO Using Educational Resources: One Company's Step-by-Step Framework
    The holy grail of content marketing and SEO is to be ranked in the top 10 on Google for a high volume search term. That said, SEO is very much a rich get richer game. Unfortunately, great content isn't always enough. In most cases, you need links from authoritative sites pointing to your content. edu) resources.
  • KOMARKETING ASSOCIATES  |  THURSDAY, AUGUST 25, 2016
    [Content, Relevance] 5 Things to Pay Attention to in a B2B Competitive Analysis
    Bonus tip: The best way to influence or grow your Domain Authority is through earning relevant, fresh links from other authoritative sites. During a B2B competitive analysis, it’s important to dig into each individual competitor’s website and look at their content marketing initiatives. What are their SEO efforts like?
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 25, 2016
    [Content, Relevance] The Top Skills In-Demand for Today’s Hybrid Content Marketer
    Fueled by the internet boom, content marketing especially has seen explosive growth over the past five years. Last year, job listings for content marketers grew nearly 350% on Indeed.com between 2011 and 2015. So what are the qualifications for the ideal hybrid content marketing applicant? Content Marketing b2b Consumer
  • HUBSPOT  |  THURSDAY, AUGUST 25, 2016
    [Content, Relevance] Google is Cracking Down on Intrusive Mobile Pop-Ups: Here's What Marketers Need to Know
    Pages that show intrusive interstitials provide a poorer experience to users than other pages where content is immediately accessible,” Google’s official announcement states. Displaying a standalone interstitial that the user has to dismiss before accessing the main content. SEO Mobile Marketing Analytics Daily Tactical
  • ACT-ON  |  THURSDAY, AUGUST 25, 2016
    [Content, Relevance] 10 Groups to Join on LinkedIn if You’re in Marketing
    By adding quality, relevant content to groups and participating in thoughtful conversations, you’ll be able to establish trust, credibility, and authority within your industry. To make things easy for you, we’ve cherry-picked a list of 10 validated groups that offer great content (and conversation!) B2B Content Marketing.
  • HINGE MARKETING  |  WEDNESDAY, AUGUST 24, 2016
    [Content, Relevance] 3 Essential Marketing Skills that Drive Growth in Professional Services
    quick scan of the techniques favored by high growth firms suggests three essential skill areas for marketing teams: SEO, Content Promotion (specifically blogs), and — by implication — Web Analytics to measure all of those efforts. Marketing Skill #1: SEO. Any Industry Content Marketing Online MarketingOrganic search?
  • CONTENT STANDARD  |  TUESDAY, AUGUST 23, 2016
    [Content, Relevance] How Is Video Content Affected By the Rise of Voice Search?
    The effects of voice search on content creation are widespread, and video content is no exception. Despite their visual appeal, videos still depend on text to drive organic traffic and SEO relevance—which leaves plenty of opportunity for voice to have an impact. Search Implications on Content.
  • PUREB2B  |  SUNDAY, AUGUST 21, 2016
    [Content, Relevance] Tips for Maximizing Content Syndication Performance
    You need to stick to your content schedule and publish quality material like clockwork. Though time-consuming, churning out valuable content is a fool-proof way to ensure that your quality score remains high. Syndicating your content is one of the many ways to boost your reputation and enhance your visibility. Before You Go.
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