• MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Content, Relevance] Closing the Loop on Social Leads
    monitor conversations and create content that relates to the discussions you find, you’ll not only reap the. advantages from your evergreen content. Filter through the masses of content by setting up keyword searches for your brand, your main. more extensive pieces of content like eBooks, webinars or how to video series.
  • SCRIPTED B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Content, Relevance] The Ultimate Guide to Building a Content Marketing Team
    Editor-in-Chief: Nicole Karlis, Content Manager Contributing Editor: J.D. why Build a Content Team? Content Influencer Interview: Joe Chernov of HubSpot 2 Chapter TWO. Build a Content Strategy Content Influencer Interview: Hana Abaza of Uberflip 6 Chapter THREE. Content Team. Content manager. Content.
  • ORACLE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Content, Relevance] Grande Guide to B2B Blogging
    content to keep buyers engaged over that time. same time, business leaders want content that helps. smart content rather than slogans and product pitches. content asset. sites that contain fresh, relevant content. Fresh content helps boost your. consistently publish new content. series. cycles.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Content, Relevance] B2B Marketing Trends for 2016
    They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Content, Relevance] B2B Marketing Trends for 2016
    They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Content, Relevance] B2B Marketing Trends for 2016
    They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience.
  • CINTELL  |  WEDNESDAY, FEBRUARY 10, 2016
    [Content, Relevance] Live Blogging from the SiriusDecisions Forum on Operationalizing Personas
    ” “The #1 challenge for organizations is developing content that speaks to the buying audience. Digital marketers can play a large role in the relevance of web content as it relates to personas, ensuring that prospective buyers can find the right content at the right time. The Role and Importance of Personas.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 10, 2016
    [Content, Relevance] Are marketers getting lost in the Dark Funnel?
    The rise of online and social marketing and the vast distribution of content have added another level of complexity to what we used to think of as a sales funnel. Before the explosion of social media and content marketing, marketers probably knew the answers to these questions. By Krista LaRiviere, {grow} Community Member.
  • HUBSPOT  |  TUESDAY, FEBRUARY 9, 2016
    [Content, Relevance] 6 Ways That Nonprofits Can Improve Their Keyword Research
    The power of search engine optimization (SEO) is irrefutable. When it comes to success with SEO, long-tail is the name of the game. From there, create a list of keywords that are relevant to each topic (eventually, you’ll commit to focusing on one keyword per topic). Focus with SEO is key. Aim to be relevant.
  • HUBSPOT  |  TUESDAY, FEBRUARY 9, 2016
    [Content, Relevance] How to Optimize Your Content for Google's Featured Snippet Box
    The snippet displays content from within one of the pages ranking on page one that directly answers the question searched for without the user having to visit the actual page. In fact, I've seen lots of occasions where relatively unknown websites with much less SEO authority than HubSpot have ranked above us. SEO Daily Canonical
  • CHIEFMARTECH  |  TUESDAY, FEBRUARY 9, 2016
    [Content, Relevance] What to expect when you’re expecting #MarTech next month
    Brad Rinklin , CMO at Akamai , will present Marketers Driving IT Purchasing — sharing his experience at Akamai in leading the direction of the company’s marketing technology capabilities and how the company is leveraging them to make agile decisions, create insightful content for its target audiences, and prove ROI. Siri anyone?
  • PR MEETS MARKETING  |  MONDAY, FEBRUARY 8, 2016
    [Content, Relevance] Top 5 Marketing Skills
    Digital Marketing: Previously, I had written that search engine optimization (SEO) and pay per click were key skills for today’s marketer.  I’m updating this to fall under the general category of “digital marketing.” Content Marketing: Today every company is a media company.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 8, 2016
    [Content, Relevance] The Fundamentals of Increasing Web Traffic from Social Media
    At some point, you’ll want them to visit your website and other web properties, where they can be exposed to more of your content, become a captive audience, and enter your sales funnel. Even with careful SEO optimization , you still need to build awareness of your presence on the web, and social media is often the perfect means to that end.
  • VISUALLY  |  FRIDAY, FEBRUARY 5, 2016
    [Content, Relevance] Stop Making Average Content: How to Make Remarkable Content Without the Risk
    There are two kinds of content in this world. There’s average content, the kind of content you create to feed the beast. The content you make because you have to. Then there’s remarkable content. When it comes to content marketing, you can’t have it both ways. Remarkable content wins every single time.
  • BIZNOLOGY  |  THURSDAY, FEBRUARY 4, 2016
    [Content, Relevance] Attention, hamsters! Get off the content treadwheel
    Content is king, to be sure.  But how did we end up on this crazy treadwheel, cranking out B2B content for content’s sake? We’re knee deep in Content Spam. They brilliantly ran a study of IT buyers in the US and UK that directly connects irrelevant content with sales results. Cull your content regularly.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 3, 2016
    [Content, Relevance] How to Keep your School Blog Interesting
    SEO loves a constant stream of fresh, engaging content, so search engines love them. But all this requires your team publish that constant stream of fresh, engaging content. Stocking your blog with relevant, must-read content doesn't have to be intimidating. Your School is Content Rich Already. Education
  • HINGE MARKETING  |  WEDNESDAY, FEBRUARY 3, 2016
    [Content, Relevance] Latest Marketing Trends That Will Grow Your Tech Firm
    Generating quality, educational content 
 SEE ALSO: Study Reveals the Role of Reputation and Relationships in Referral Marketing. Educational, optimized and action-oriented content. It’s a mouthful, but let’s start with talking about what educational content is. And so it is with marketing. The solution?
  • CMO ESSENTIALS  |  TUESDAY, FEBRUARY 2, 2016
    [Content, Relevance] Is Account-Based Marketing Ready for Take-Off?
    Considering that so many marketing best practices roll up into account-based marketing (ABM) – personalized messaging, precise and relevant targeting, pragmatic execution, and more – it’s clearly a worthwhile pursuit. Like powered flight, account-based marketing has never been a bad idea. Birds had wings. Have wings; get flight.
  • TRADESMEN INSIGHTS  |  TUESDAY, FEBRUARY 2, 2016
    [Content, Relevance] Professional Tradesman Email Contacts: The Holy Grail of B to B Marketing
    The key is to have relevant and timely info for your prospect. Email is content format agnostic  –   It’s user-friendly and you can use text, images, videos, audio, PDFs. Email can deliver both long and short content  – Content can vary from a link to several pages in length. white paper. series of how-to videos.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 2, 2016
    [Content, Relevance] 20 Tremendous Digital Marketing Stats and Facts
    But digital marketers must continue to evolve practices as they strive to make their content an asset, rather than an annoyance, to prospective buyers. Relevate ). Digital marketing budgets continue to rise, often at the expense of offline advertising spend. Image credit: MarketingProfs. combined. Measurement remains problematic.
  • HUBSPOT  |  FRIDAY, JANUARY 29, 2016
    [Content, Relevance] How We Increased Organic Traffic by Over 50% Using Technical SEO Updates
    We've got a confession to make: We've been making a few rookie SEO mistakes within our own website. For a company that is supposed to be at the forefront of inbound marketing and SEO, this isn't something that we're entirely proud of. The Importance of Technical SEO. This is the body content of the article. 6. Yikes.
  • HUBSPOT  |  WEDNESDAY, JANUARY 27, 2016
    [Content, Relevance] The 10 Most Common Interview Questions (And How to Answer Them Perfectly)
    For example, if you're interviewing for an SEO position, a relevant strength to tout might be your analytical abilities. You could then go on to explain that while writing is part of your job, it takes you a while to get new pieces of content out the door. The contents of one's answers are just one part of the interview.
  • VIDYARD  |  MONDAY, JANUARY 25, 2016
    [Content, Relevance] Understanding the 4 Pillars of Content Marketing
    Content marketing is hard — and, arguably, the explosion of software solutions that are designed to make content marketing easier for B2B organizations isn’t exactly helping. At its core, content creation consists of the ideation, drafting, editing, and optimization of content assets. Blog Content Marketing
  • HUBSPOT  |  FRIDAY, JANUARY 22, 2016
    [Content, Relevance] Why You Won't Recognize SEO in Five Years
    As marketers, we've gotten quite good at evolving our playbooks when it comes to SEO. And for the first time this isn't just a matter of adding a new chapter to our SEO strategy, it's a matter of creating entire new playbooks. To this point, SEO has predominantly revolved around browser-based search engines. Not anymore. How so?
  • HUBSPOT  |  THURSDAY, JANUARY 21, 2016
    [Content, Relevance] 10 Planning Tips to Prevent a Wasted Marketing Investment
    Three words: Don’t just guess. 2) Revise your SEO keywords and phrases. Search Engine Optimization (SEO) has changed over the years, and has become an increasingly complex tactic that requires research and constant testing. Are you producing content that is actually in line with the needs of your sales team? It’s that simple.
  • FATHOM  |  THURSDAY, JANUARY 21, 2016
    [Content, Relevance] Fathom SEO Pulse #54: Algorithm Updates, Hyper-Targeted Content & More
    Welcome to Fathom’s weekly SEO pulse, where our goal is to help you stay on top of any new strategies and changes in this integral part of your overall marketing strategy. Here’s the latest SEO news: “Moz Report: HTTPS Makes Up 25% of the Top Google Search Results”. How to Improve Organic Visibility through Hyper-Targeted Content.
  • SYNECORE  |  WEDNESDAY, JANUARY 20, 2016
    [Content, Relevance] 8 Ways to Improve Your Online Content Marketing
    It’s 2016, and the digital tsunami rages on, drenching us all in a virtual deluge of online content and forcing companies of all sizes and industry segments to contribute to the endless content flow or be mercilessly drowned out by the competition. Snackable Content. Infographics offer another great snackable content medium.
  • KEO MARKETING  |  MONDAY, JANUARY 18, 2016
    [Content, Relevance] KEO Marketing Recognized for Social Media, SEO and Web Design Excellence by the Phoenix Business Journal
    Popular Publication Lists Company as Top Social Media/SEO Firm and Top Web Design Firm. By leveraging brand-relevant social media channels, the company helps B2B clients participate in vibrant online conversations with potential buyers. Web design plays a vital role in the process as well. About KEO Marketing Inc. KEO News
  • ACT-ON  |  MONDAY, JANUARY 18, 2016
    [Content, Relevance] Agency: Bottom-Line Boosters for Marketing Agencies to Adopt in the New Year
    Content Marketing – This strategy is all about creating and distributing content (blog posts, eBooks, email, infographics, presentations, videos, whitepapers, etc.) Using a social publish app within your marketing automation platform is a simple way to share content through your social channels – automatically. So why do it now?
  • HUBSPOT  |  THURSDAY, JANUARY 14, 2016
    [Content, Relevance] Marketing Must-Do's For Helping a New Educational Program Take Off
    Visit relevant blogs and forums to read through the comments section. Craft Messages that Resonate with your Personas Personas in hand, you job now turns to content creation. Now you're not starting from scratch wondering what language, style, and content will engage prospective students. Does it fill a gap? Generate Awareness.
  • HUBSPOT  |  WEDNESDAY, JANUARY 13, 2016
    [Content, Relevance] 11 Intelligent Examples of Inbound-y Ads in the Real World
    This is valuable content that answers many preliminary questions people have before they create a blog. As the user has visited the website previously, the ad is immediately more relevant which means that the viewer will more likely be interested in this incentive to visit the site again. How are your paid ad campaigns? 10) Gum Gum.
  • HINGE MARKETING  |  TUESDAY, JANUARY 12, 2016
    [Content, Relevance] David and Goliath – Disruptive Growth Through Effective Online Marketing
    In any case, your firm must have solid differentiators, focus and relevance, or you wouldn’t have made it this far. Relevant. Hinge’s primary research on professional services firms highlights that practically all firms (large and small) have opportunities to close these gaps and make communication more relevant.
  • HINGE MARKETING  |  FRIDAY, JANUARY 8, 2016
    [Content, Relevance] Top 4 Online Marketing Trends for 2016
    Whether we’re talking about content development, social media or email marketing, making sure your materials and content is super specialized to your audience will be very important. If a picture is worth a 1,000 words, then interactive content is priceless. Interactive content will play an increased role in 2016.
  • ACT-ON  |  WEDNESDAY, JANUARY 6, 2016
    [Content, Relevance] The Year in Marketing: 2015’s Top Stories, 2016’s Likely Trends
    SEO Basics: A Checklist for Content Marketers. Follow these simple steps, Strong writes, and “you’ll have content that is ready to be indexed and delivered to searches…for many years to come.”. You’ve taken the leap, you’ve drawn up a plan, you’re ready at last to give this content marketing thing a go.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 5, 2016
    [Content, Relevance] 8 Key Google Changes B2B Marketers Need To Know In The New Year
    As detailed in coverage on Search Engine Journal: “AMP is an open-source content delivery platform that can load web pages instantly after being clicked on from a Google search.” 20 Ways B2B SEOs Can Leverage Schema.org Markup. The Demise of Google+. Image Source. Smart Goals For AdWords Advertisers. Mobilegeddon.
  • HINGE MARKETING  |  TUESDAY, JANUARY 5, 2016
    [Content, Relevance] The Digital Divide in AEC Lead Generation Strategies
    You can further personalize your potential buyers (and potential employees) buying path when incorporating marketing automation with your lead generation strategy, which will send them more relevant content based on their behaviors. Your competitors have the same experience, same tools, and the same opportunities as you.
  • NUSPARK  |  SUNDAY, JANUARY 3, 2016
    [Content, Relevance] Google Analytics- Calculated Metrics for Lead Generation Websites
    Calculated Metrics are user-defined metrics that are computed from existing metrics available on Google Analytics, and allow more customized and relevant analyses than ever before.  I love the new feature and allows so much more reporting opportunity. Content Downloads per User: Measures user engagement with your content assets.
  • HINGE MARKETING  |  THURSDAY, DECEMBER 31, 2015
    [Content, Relevance] Best Website Techniques for Greater Online Lead Generation
    To start you will need to “steer” target audiences to your site by implementing appropriate keywords throughout the content of your site. Be sure to include at least 200 words of search engine optimized (SEO) copy on your homepage and pay special attention to ease of navigation. What content have they downloaded?
  • ACT-ON  |  WEDNESDAY, DECEMBER 30, 2015
    [Content, Relevance] Travel Marketing: 5 Steps to Seed the Micro-Moments That Drive Decisions
    Vacationers are searching for something (intent), they want it at their fingertips (immediacy), and they want it to be relevant to their planning (context). Through compelling content available to the traveler at the right time, you have made the traveler choose your destination. Travel marketing relies on optimizing the micro moment.
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 29, 2015
    [Content, Relevance] KoMarketing Year in Review: Top Posts from 2015
    It is a testament to the hard work team members have put into the process in building engaging content and online communication throughout this past year. Surefire Ways to Drive B2B Brand Awareness via Content Marketing by Ryan Young. 10 Marketing Trends That Should Influence Your Content Strategy by Ryan Young. Final Thoughts.
  • HUBSPOT  |  TUESDAY, DECEMBER 29, 2015
    [Content, Relevance] How to Find the Right Co-Marketing Partner
    Do you follow any brands on social media that make lovable content that also speaks to your buyer persona's needs? While I'm there, I don't just look at the number of followers -- I also look at engagement, replies, and the type of content their social team is posting. Business Content Marketing Daily TacticalLet's get to it.
  • HINGE MARKETING  |  TUESDAY, DECEMBER 29, 2015
    [Content, Relevance] Busting 12 Myths about Marketing Automation Tools
    Also, the email that follows up after the webinar requesting feedback or offering you more content is also marketing automation. Tracking behaviors allows you to provide them more relevant content, not spam. Then, a week later, send them a follow-up email with more relevant content. However, things have changed.
  • ACT-ON  |  MONDAY, DECEMBER 28, 2015
    [Content, Relevance] 5 Predictions for SEO in 2016
    Ever watched a big SEO update roll out? But there are several SEO trends that continue to gather more and more steam, and they will probably shape 2016 in one way or another. 1. User engagement is SEO 2.0. It included content formatting, readability scores, and other design and usability factors. have no crystal ball.
  • HINGE MARKETING  |  FRIDAY, DECEMBER 18, 2015
    [Content, Relevance] 4 Ways You Can Reap the Benefits of Online Marketing
    You may find that one type of persona is only looking to take advantage of your content and that’s it. While others will digest your content and then turn into qualified leads now that they see you as the subject matter expert. Improving your SEO will take time and constant attention through creating relevant and great content.
  • NUSPARK  |  WEDNESDAY, DECEMBER 16, 2015
    [Content, Relevance] The Importance of SEO and Conversion Optimization Together
    Why Companies Should Spend Money on SEO. On May 22, 2013, high quality SEO went from being important to vital when Google implemented its Penguin update and then again later that year with the Panda update.  Suddenly, webmasters, small businesses and marketers were forced to understand that SEO isn’t something to be taken lightly.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 16, 2015
    [Content, Relevance] [New Ebook] Sneak Peek: The Ultimate Guide to Inbound Marketing For Schools
    Once upon a time, students applying to colleges waited for relevant materials to arrive in their inboxes. Download the full ebook to continue reading about personas, blogging, and SEO >> Convert Strangers Into Opt-in Contacts. Your website content is up and running, and you’re starting to gain more traffic. Education
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, DECEMBER 16, 2015
    [Content, Relevance] Content and Karma and Pandas, Oh My
    Last week we looked at the inconvenience and embarrassment of poor website housekeeping , and the uncomfortable truth that all content is findable and that is not always good news. That grumpy old panda is sick of being manipulated by low-quality content crammed full of keywords. First, let’s be realistic about how dead some of it is. 
  • BIZNOLOGY  |  TUESDAY, DECEMBER 15, 2015
    [Content, Relevance] Your website must adapt based on data
    For Pearson, my job was to carefully read Outside-In Marketing: Using Big Data to Guide your Content Marketing , a book co-written by my friend and colleague Mike Moran and James Mathewson , and then contribute notes. thought I knew the state of the art until I landed some work for SalesFusion and Pearson in 2015. It’s about priorities.
  • HUBSPOT  |  FRIDAY, DECEMBER 11, 2015
    [Content, Relevance] Social Media for Homebuilders: 10 Great Brands to Follow
    As Marketers, we strive to write valuable content, stand out from our competitors and target our audience in a unique and creative way. Not only can this increase their reach by tagging people and accordingly showing up in more relevant newsfeeds, but it also increases engagement. Social media is best for just that: being social.
  • HUBSPOT  |  FRIDAY, DECEMBER 11, 2015
    [Content, Relevance] Magnify Your Millennial Exposure This Holiday Season
    Above all else, you need to deliver your relevant message through their preferred channel (mobile), by having a mobile-optimized site. The holiday season. Sales. Walmart 2014 sales were $343 million, Target’s totaled $72.6 million and Amazon’s reached $49 million. Their combined marketing budgets are larger than the GDP of 23.5
  • HUBSPOT  |  FRIDAY, DECEMBER 11, 2015
    [Content, Relevance] How to Use Data to Create More Relevant Content
    Content marketers don't just write, they write with purpose. While it may seem like a small distinction, it can mean the difference between wasting time and investing time in creating content that will deliver rankings, leads, and sales long after it's published. This score is a mix of relevancy, bid amount, and ad performance.
  • HINGE MARKETING  |  FRIDAY, DECEMBER 11, 2015
    [Content, Relevance] The Lead Generation Process: How Content Marketing and Lead Generation Work Together
    Content is King.” Faced with seemingly endless outlets and opportunities to share and promote content, many business owners and marketers are overwhelmed by the idea of content marketing. But once they understand that content is among the most effective marketing tools for generating leads, marketers perk up.
  • SYNECORE  |  THURSDAY, DECEMBER 10, 2015
    [Content, Relevance] Why Your Company Should Hire an Inbound Marketing Agency
    Inbound Marketing is a holistic, data-driven strategy that helps organizations attract and convert visitors into customers by providing personalized, relevant information and content instead of interruptive messages. Content Creation. The name of the content game is relevance. What is Inbound Marketing?
  • FATHOM  |  THURSDAY, DECEMBER 10, 2015
    [Content, Relevance] Fathom SEO Pulse #49: Phantom 3, More Google Local Changes & More
    Welcome to Fathom’s weekly SEO pulse, where our goal is to help you stay on top of any new strategies and changes in this integral part of your overall marketing strategy. Here’s the latest SEO news: “Phantom 3” Algorithm Update. Content Metrics: Assessing the Real Impact of Curation”. link] , [link] , [link]. link]. link].
  • ACT-ON  |  THURSDAY, DECEMBER 10, 2015
    [Content, Relevance] Keywords Matter, Keywords Don’t Matter – How To Make Sense of SEO Evolution
    There are several articles about keywords being dead on pretty much every website that covers SEO. Semantic search is at the crux of how keyword usage for SEO has changed. For a deeper dive into semantic search and how to understand SEO as a whole, see our ebook, “ SEO 101: The Basics and Beyond.” It outlines. Title.
  • BUZZSUMO  |  MONDAY, DECEMBER 7, 2015
    [Content, Relevance] 5 Steps to Scrutinising Your Competitors’ Content
    Competitor analysis can be a time consuming task – making it easy to push back on the to-do list – but it’s crucial for keeping ahead in an increasingly overcrowded content market. By doing this, you’ll be on your way to gaining a rounded view of the industry offering products and services similar to yours. 2.     Check out their onsite SEO.
  • B2B MARKETING UNPLUGGED  |  MONDAY, DECEMBER 7, 2015
    [Content, Relevance] Why Your Website Needs a Good Cleaning
    Have you been keeping your website content up to date? In the Googleicious, SEO miasma, absolutely every page ever created, no matter how regrettable, is findable unless someone went to the trouble to get rid of it. Websites content marketing linkedin websiteLet me help you out. The answer is no. Why should we? Good grief.
  • BIZNOLOGY  |  FRIDAY, DECEMBER 4, 2015
    [Content, Relevance] Search: what is it good for?
    And while Google measures relevance based on timing and volume, it rarely makes a judgement as to right or wrong. How does it not take the consumer context into its work, omitting the type of product and locational content so vital to solving its business problems? How well does Search serve us? could provide biased results.
  • CONTENT STANDARD  |  THURSDAY, DECEMBER 3, 2015
    [Content, Relevance] SEO Strategy and the Road to Great Stories
    Put your engineering hat on for a few minutes. I’m here to tell you that to be successful and connect your audience with your brand’s stories, you need to approach your content and SEO strategies similarly. Instead, follow a few simple steps to ensure that your SEO strategy supports the big picture. So what?
  • HUBSPOT  |  WEDNESDAY, DECEMBER 2, 2015
    [Content, Relevance] Want More Web Traffic? How I Used the 'Skyscraper Technique' to Drive 70K+ Page Views
    As a result, marketers are getting more creative, experimenting with new content mediums, and varying their approaches to bringing in targeted new customers. From listicles to infographics to video content, those who are taking action to find out which type of content resonates best with their audience are coming out on top.
  • CMO ESSENTIALS  |  TUESDAY, DECEMBER 1, 2015
    [Content, Relevance] What You Need to Know About Aligning Content to the Buyer’s Journey
    When discussing content marketing best practices, it’s rare to go even ten minutes without making note of how important it is to align content to the buyer’s journey. As it turns out, this isn’t some arcane aspect of marketing art; there’s science behind the effectiveness of aligning content to the buyer’s journey. Why is that?
  • FATHOM  |  TUESDAY, DECEMBER 1, 2015
    [Content, Relevance] Google Shakes Up the Local Search World… (kinda)
    think it’s just another step forward in Google’s attempt to push marketing folks away from focusing on keywords, and towards marketing their websites by focusing on relevant content, user experience and social sharing. Google made a pretty big change to their search results recently. Here’s the low-down…. It’s now missing. Click here.
  • HUBSPOT  |  TUESDAY, DECEMBER 1, 2015
    [Content, Relevance] How to Figure Out What Keywords Your Potential Customers are Using
    A big piece of the inbound marketing puzzle is SEO and content. But when I - as an Inbound Marketing - am putting together campaigns, strategies, and content calendars, I'm often asked, How can you tell people are using or searching for certain keywords? to three simple reasons…. 1) Keywords = Content Foundation.
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 1, 2015
    [Content, Relevance] How We Overcame 2015’s Top Content Marketing Challenges
    It has been a successful year within our organization and I’ve witnessed our content marketing team grow in both size and ability over the last twelve months. Coming up with Fresh Content Ideas. It’s important to always think about quality of content, even as you’re faced with strict deadlines. Need Content Ideas?
  • HUBSPOT  |  TUESDAY, DECEMBER 1, 2015
    [Content, Relevance] The Difference Between Earned, Owned & Paid Media (And Why It Matters for Lead Gen)
    An effective content strategy doesn’t rely on only one tactic. Generating qualified leads requires you to regularly publish compelling, valuable content, explore guest blogging opportunities, identify co-marketing campaigns, and devise a strategy for promoting said content. Owned media is content you’re in full control of.
  • HUBSPOT  |  MONDAY, NOVEMBER 30, 2015
    [Content, Relevance] Why You Should Invest In Inbound Marketing Before CRM Implementation
    Standing out from your competition by creating and reinforcing relevant thought leadership. Consider the following: The Content Marketing Institute reports that 80% of decision-makers prefer to get company information in a series of articles versus in an advertisement (and by extension a sales call). SEO driven leads have a have a 14.6%
  • PR MEETS MARKETING  |  MONDAY, NOVEMBER 30, 2015
    [Content, Relevance] What three mistakes are you making with video marketing?
    While the report was focused on B2C there are insightful points relevant for a B2B audience. Today creating good video content isn’t enough – it also requires a clear distribution plan aligned with your goals and audience. For example: YouTube to increase your organic ranking as part of a larger SEO program.
  • HINGE MARKETING  |  MONDAY, NOVEMBER 30, 2015
    [Content, Relevance] 7 Lessons Every Managing Partner Needs to Learn For Better Marketing Results
    And when the prospect checks them out, they immediately see the relevance of their offerings and the depth of their expertise. That is exactly why content marketing is so well suited to professional services. Necessary skills range from content writing and social media to SEO and marketing automation. Growing Frustration.
  • ACT-ON  |  FRIDAY, NOVEMBER 27, 2015
    [Content, Relevance] How to Earn Links for Better SEO & More Audience
    SEO professionals agree that the quality and quantity of links are one indicator of the quality of a site’s content, and may help indicate how likely a page is to fulfill a searcher’s intent. One obvious reason is to strengthen your SEO with Google. You also get great content for your readers. Remember the phone book?
  • HINGE MARKETING  |  THURSDAY, NOVEMBER 26, 2015
    [Content, Relevance] The 3 Most Common Objections to Online Marketing for Professional Services
    And according to our research , 47% of firms plan to develop a content marketing program in the near future. Firms are using their website, content marketing and social media (just to name a few) to boost visibility and improve their reputation online. Content : what are the pain points your clients and prospects are dealing with?
  • CONTENT STANDARD  |  WEDNESDAY, NOVEMBER 25, 2015
    [Content, Relevance] Where Do We Find Original Content? (Short Answer: Anywhere We Seek It)
    As an editor in the content marketing realm, I feel that type of pull between my work life and my personal life all the time. We’re often prone to discussing media types, publishing cadence, and SEO optimization at work, but we can also benefit from the same brain activity that Joyce, Stephen King, Thomas Pynchon, and J.K.
  • KOMARKETING ASSOCIATES  |  TUESDAY, NOVEMBER 24, 2015
    [Content, Relevance] 10 Reasons to Develop a B2B Blogging Strategy
    One of the most effective content marketing tactics we recommend, for SEO and broader online marketing performance, is a B2B blogging initiative. Create opportunities for new SEO keyword strategies. Content fuels keyword visibility and what better way than through regular blog posts. Final Thoughts.
  • CMO ESSENTIALS  |  FRIDAY, NOVEMBER 20, 2015
    [Content, Relevance] Why SEO and Content Marketing Were Meant for Each Other
    If SEO and content marketing could have a wedding, I’m willing to bet that “God Only Knows” by the Beach Boys would be their first song. This is what makes SEO and content marketing such a power couple , they complement each other perfectly. Likewise, content must hold its own, while also providing benefits in search.
  • OPENTOPIC  |  FRIDAY, NOVEMBER 20, 2015
    [Content, Relevance] Launching a Redesigned Website Could be the Best Marketing Decision You’ll Make in 2016
    He has 15+ years of SEO, strategy, and marketing experience serving thousands of established brands in the local and national spotlight. platform for content marketing where you can do online publishing, leveraging social and email. Online however, there are clear “Winners” and “Losers” - especially when it comes to SEO.
  • HINGE MARKETING  |  THURSDAY, NOVEMBER 19, 2015
    [Content, Relevance] Taking the Next Step: How to Prioritize Your Marketing Initiatives
    You execute your strategy with enthusiasm, you attend all of the right events, your segmented email campaigns are on point, and your website and content is an SEO dream. For example, do you have a detailed editorial calendar for your content creation and social media sharing? So, what’s the next step? Your audiences.
  • ACT-ON  |  THURSDAY, NOVEMBER 19, 2015
    [Content, Relevance] 10 Simple SEO Basics for Better Rankings
    Good SEO isn’t hard. And while there are some advanced concepts to SEO, and there are times to hire an agency, most of the SEO you need to do is simple. To help you break through all the confusion – and to get good SEO results without the headaches, here are some SEO basics that anyone can do. Bupkis! Way over.
  • VISUALLY  |  WEDNESDAY, NOVEMBER 18, 2015
    [Content, Relevance] How to Refresh Evergreen Content (and Reach a Big Audience)
    Good evergreen content is always relevant to your target market. Whether it’s two months or two years old, the best content drives traffic on its own through organic means or ongoing social sharing. Is it still relevant? Optimize it for SEO. Think about what happens when you publish a piece of content.
  • CONTENT STANDARD  |  WEDNESDAY, NOVEMBER 18, 2015
    [Content, Relevance] SEO Tips from the Cosmos to Your Content
    Similarly, SEO is a science whose applications can be difficult to truly understand, even if you’re someone who’s actively involved with a content strategy on a regular basis. agree: Content optimization is a tricky science to master. Let that content live for 30-60 days in market, then analyze it. Now What?
  • HUBSPOT  |  TUESDAY, NOVEMBER 17, 2015
    [Content, Relevance] Is Your Website Ready for Black Friday? 7 Last-Minute Tips to Prepare
    If you utilize a Content Delivery Network (CDN), check with your IT team to ensure they have reached out to the CDN provider and planned for the increased traffic. You will want to be sure your website and content is on the new server before Black Friday to avoid any potential problems on the shopping holiday. Last year, $1.5 seconds.
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 16, 2015
    [Content, Relevance] Join the Big League: 7 Reasons to Go Digital with Your Advertising
    SEO and PPC can put your brand name and your content marketing in front of customers at every stage of the buying cycle. With digital advertising, a piece of content can be shared across a variety of platforms, which means that you are no longer confined to one page, 30 seconds, or whatever format your traditional ad was designed for.
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 16, 2015
    [Content, Relevance] Join the Big League: 7 Reasons to Go Digital with Your Advertising
    SEO and PPC can put your brand name and your content marketing in front of customers at every stage of the buying cycle. With digital advertising, a piece of content can be shared across a variety of platforms, which means that you are no longer confined to one page, 30 seconds, or whatever format your traditional ad was designed for.
  • CONTENT STANDARD  |  FRIDAY, NOVEMBER 13, 2015
    [Content, Relevance] How to Analyze Source Data in Your Content Analytics
    Being able to analyze your content analytics is a critical component of every content marketing program. There are numerous data points and sources available to marketers these days, and understanding all the data can be the difference between flat content marketing performance and consistent month-over-month growth. Referral.
  • FATHOM  |  THURSDAY, NOVEMBER 12, 2015
    [Content, Relevance] Fathom SEO Pulse #45: Google’s Artificial Intelligence, SEO Traps in 2016 & More
    Welcome to Fathom’s weekly SEO pulse, where our goal is to help you stay on top of any new strategies and changes in this integral part of your overall marketing strategy. Here’s the latest SEO news: “Four Benefits Of Aligning SEO and UX When Building Your Website”. SEO and UX have much more in common than you think.
  • HALEY MARKETING  |  THURSDAY, NOVEMBER 12, 2015
    [Content, Relevance] 3 SEO Must Do’s for Staffing Firms in 2016
    But over the last year, SEO has really changed, and will continue to change over the next year. In the past, you could optimize some page titles, drop some keywords in your URL, stuff keywords into content, build a few links and BAM. Let's take a closer look at SEO as we head into the new year. Well duh! better rankings.
  • BIZIBLE  |  WEDNESDAY, NOVEMBER 11, 2015
    [Content, Relevance] The Complete Display Ads Overview For B2B Marketers
    It’s another layer for testing and identifying the most relevant audience for your brand. Additionally, you can read our industry analysis comparing channels like events, paid search and SEO. Display advertising is a bit of a mystery. You’re paying for impressions and clicks on sites you don’t own. Display Ad Basics For B2B Marketers.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 11, 2015
    [Content, Relevance] Content Shock is here. Now what?
    About two years ago, I wrote a blog post called Content Shock: Why Content Marketing is not a sustainable strategy. The premise behind Content Shock is simple. Simply, the economics of content are changing. Since then, the signs of Content Shock have rippled through every channel. Content Shock is here.
  • HINGE MARKETING  |  WEDNESDAY, NOVEMBER 11, 2015
    [Content, Relevance] How to Pick Content Topics That Appeal to Professional Services Executives
    In order to catch their attention with the content you publish, the topics have to not only be well thought out, but also specifically catered to their needs. Plus, if you’re putting forth the time and effort to create high-quality content, you want to make sure that content is getting read. Content Marketing
  • HUBSPOT  |  TUESDAY, NOVEMBER 10, 2015
    [Content, Relevance] Which Marketing Tactics Are The Most Overrated? [New Data]
    Specifically, we asked our survey respondents to rate the following marketing tactics on how overrated they think they are: blogging, social media, sales enablement, collateral development, SEO, email marketing, traditional paid advertising, online paid advertising, and PR. Would their answers vary that much? Here's what we found.
  • VERTICAL RESPONSE  |  MONDAY, NOVEMBER 9, 2015
    [Content, Relevance] Why Certain Marketing Words Sing, While Others Just Stink — and How to Tell the Difference
    As you craft marketing content, it’s easy to find online lists of marketing words that sell , and just as easy to find lists of words to avoid. Choose poorly or lazily, and your content will bore readers at best, and annoy or repulse them at worst. Consumers welcome content that’s fresh and engaging. Informative.
  • HOOTSUITE  |  MONDAY, NOVEMBER 9, 2015
    [Content, Relevance] 15 Must-Follow Social Media Experts on Twitter
    While he has a focus on blogging, Darren highlights the deep connection between content marketing and social media through posts sharing his own content, or others he finds interesting and relevant. Here's the shownotes for todays Periscope on creating memorable blog posts and social media content – https://t.co/obE8oTe0xY.
  • HINGE MARKETING  |  FRIDAY, NOVEMBER 6, 2015
    [Content, Relevance] 3 Ways to Increase Messaging Clarity and Reach, Part 2 – International Considerations
    Here are three ways firms (and their writers) can craft messaging that maintains impact and relevancy—across borders. Download Hinge’s Content Marketing Guide for Professional Services Firms for more tips on creating content that builds credibility and demonstrates expertise. Content Marketing Strategy
  • FATHOM  |  THURSDAY, NOVEMBER 5, 2015
    [Content, Relevance] Fathom SEO Pulse #44: How to Get Your App Indexed, Preparing for Future Algorithm Updates & More
    Welcome to Fathom’s weekly SEO pulse, where our goal is to help you stay on top of any new strategies and changes in this integral part of your overall marketing strategy. Here’s the latest SEO news: “Will Google Bring Back Google Authorship?”. How to Get Your App Content Indexed by Google”. link]. link]. link]. Ways to Fix It”.
  • KEO MARKETING  |  WEDNESDAY, NOVEMBER 4, 2015
    [Content, Relevance] Assessing the Quality of Your Backlink Profile
    The term “backlink” refers to links on other websites that link back to content on your website. While having more of them is better for SEO performance, the quality of your backlinks matters, too. If you’re publishing valuable content, sites like these will link to you in a way that Google and other search engines deem “natural.”
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 4, 2015
    [Content, Relevance] A SaaS Marketing Plan for High Growth Companies
    Keep the content flowing. They include HubSpot's prodigious blog, UnBounce's reflections of content success, Wistia's learning library and SEOMoz's vibrant SEO community, to name a few. Then define the key topics and content types that will need to be invested in, and how they relate to your ongoing initiatives. Before.
  • SYNECORE  |  WEDNESDAY, NOVEMBER 4, 2015
    [Content, Relevance] Paid Advertising 101: Understanding Search and Display Advertising
    Bing Network) gives your business an efficient means to scale your brand message and content by tapping into their massive networks to show relevant ads to the people who are most likely to be interested in your products and services. billion in online ad revenues in the US, up 22.5% year over year. This should come as no surprise.
  • HINGE MARKETING  |  WEDNESDAY, NOVEMBER 4, 2015
    [Content, Relevance] 7 Components of a High Performance Website
    Here are seven ways to transform your website into a high performance, lead generating machine: Educational Content. Your website’s educational content can be everything from your blog (more on that below), to videos, guides, eBooks, whitepapers, case studies and more. Links. Offers. Clear Messaging. Who do you do it for?
  • KOMARKETING ASSOCIATES  |  TUESDAY, NOVEMBER 3, 2015
    [Content, Relevance] How to Generate New Keyword Ideas
    Lately, there has been a bit of discussion within the SEO industry around the idea of keywords and whether or not they still matter. But while the idea of keywords for SEO has changed, it doesn’t mean keywords don’t matter to your website and that you don’t need to understand how your users are searching. To me, this is silly. FAQFox.
  • FATHOM  |  MONDAY, NOVEMBER 2, 2015
    [Content, Relevance] Why Content Marketing?
    We’re often asked, as an organization, what’s our position on content marketing. I’ve written this post to share some broad principles and our approach. The content marketing opportunity. The purpose of content marketing is to build a relationship with your audience. Creating content vs. making a difference.
  • CONTENT STANDARD  |  FRIDAY, OCTOBER 30, 2015
    [Content, Relevance] Native Advertising: The Interruption Model 2.0
    Are you one of the 72 percent of marketers who have asked your content marketing partner about native advertising ? Many companies have jumped on board in search of reaching relevant audiences and finding new revenue streams by means of big-name publishers. Subscribe to the Content Standard Newsletter. And why not?
  • ACTIVEDEMAND  |  THURSDAY, OCTOBER 29, 2015
    [Content, Relevance] Marketing Terminology: My, How We’ve Changed…
    SEO: Search Engine Optimization has historically focused on the technical elements involved in getting a web page or website indexed, while today it’s all about making online content relevant. While the technical aspects still exist, the tactics are only employed once content becomes relevant.
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