• FATHOM  |  TUESDAY, MARCH 3, 2015
    [Content, Relevance] Mobile-Friendliness Will Officially Affect Your Site’s Rankings
    In the official announcement, Google stated, “When it comes to search on mobile devices, users should get the most relevant and timely results, no matter if the information lives on mobile-friendly web pages or apps.” Reasons Why Responsive Web Design is the Best Option For Your Mobile SEO Strategy. Make Content Shareable.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, MARCH 2, 2015
    [Content, Relevance] Closing the Loop on Social Leads
    monitor conversations and create content that relates to the discussions you find, you’ll not only reap the. advantages from your evergreen content. Filter through the masses of content by setting up keyword searches for your brand, your main. more extensive pieces of content like eBooks, webinars or how to video series.
  • SAZBEAN  |  MONDAY, MARCH 2, 2015
    [Content, Relevance] How SEO Can Increase Search Engine Traffic To Your Website
    The science of improving search engine traffic to a website is called Search Engine Optimization, or SEO. While each of the major search engines have their own uniquely designed algorithms to search the web, there are rules to web design and content that boost search engine result performance across the board. SEO Usability
  • VERTICAL RESPONSE  |  TUESDAY, FEBRUARY 24, 2015
    [Content, Relevance] The Top 10 Best Resources to Learn About SEO
    So, how do you make sure your website appears in relevant search results? This is where search engine optimization ( SEO ) comes in. To ensure sure your website is as relevant as possible and when it comes to wowing search engines, you’ll want to learn as much as possible about search engine optimization from the pros.
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 24, 2015
    [Content, Relevance] 6 More Search Marketing Tactics for Manufacturing and Industrial Marketers
    It is encouraging to note that all but one of those tactics remains relevant more than half a decade later, albeit with a few modifications to specific steps or updated resources. The only recommendation no longer relevant was Google Base, because it is retired and no longer an option. Don’t forget the B2B SEO basics as well.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 24, 2015
    [Content, Relevance] Don’t block me bro: Internet ad blocking takes hold
    We propose that no less than the future of content on the Internet is at stake. The resurgence of SEO — Ad agencies report that SEO is hot again. propose this is a natural consequence of Content Shock — brands are pouring money into content that isn’t being seen. Is it brilliant ? Who needs it?
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 24, 2015
    [Content, Relevance] 48 Phenomenal SEO Guides, Tips & Tactics
    ” While he wasn’t referring to SEO (which wouldn’t really exist for another 16 years), the lyrics certainly apply. SEO practices which may be very effective one day are useless the next,  and then actually invite penalties, before being once again ignored. So what’s an SEO professional to do? by Forbes.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 18, 2015
    [Content, Relevance] 4 SEO Tactics to Embrace in 2015
    Or when a good SEO strategy was to put keywords in everything (URL, title, description, headings, images ALT text, side nav, main nav, footer nav, in the keywords and 231 times in the body content)? So why are so many SEOs still recommending that webpages include the "targeted keyword" in the URL, title, headings, and corpus?
  • HUBSPOT  |  TUESDAY, FEBRUARY 17, 2015
    [Content, Relevance] 5 Ways to Squeeze the Most Use out of Your Content Offers
    The same is true for content – don’t reinvent it, repurpose it. With this one piece of content, you can easily repurpose content five times through different channels. Take sections of content from the white paper and set them up as individual blog posts. Use visual content, which can generate up to 94% more views.
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 17, 2015
    [Content, Relevance] 20 Truths I’ve Learned as a Content Marketer
    'B2B and B2C marketers alike are more commonly implementing strategies and increasing budgets devoted to content marketing than ever before. ve outlined 20 of these truths below, with the help of some relevant GIFs. 1 ) Content marketing strategies take time to mature. 3 ) Content marketers must show, not tell. Source ).
  • EMAGINE B2B BLOG  |  TUESDAY, FEBRUARY 17, 2015
    [Content, Relevance] Google Indexing Tweets: What Does It Mean For Your B2B
    Rowghani worried that the deal would limit the amount of privacy and control over the social media network’s contentSEO Implications. As SEO’s we are left to ponder how exactly this is going to affect the way we search. Use relevant hashtags when possible. Tweet unique content at least 3-5 times daily.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 17, 2015
    [Content, Relevance] 10 simple tweaks to generate more sales through blogs
    am NOT saying to be “sales-y” in the content of your blog. But there are ways to surround that content with opportunities for readers to connect and maybe even buy something. Make it easy to share your post — And speaking of the basics, are you making it easy for fans to share your content? Give something away.
  • HINGE MARKETING  |  MONDAY, FEBRUARY 16, 2015
    [Content, Relevance] CPA Superstar: Blake Christian’s Journey to Visible Expert?
    Even before the advent of the Internet, Blake Christian had already discovered the advantages of content marketing. “When you talk about content marketing to CPAs, you often get blank stares,” Christian observes. We study them because we want to understand how they attained that status and what we can learn from them.
  • EMAGINE B2B BLOG  |  MONDAY, FEBRUARY 16, 2015
    [Content, Relevance] eMagine’s Employee Spotlight: Allie Viau
    This month we are excited to feature our SEO Specialist, Allie Viau who has been with eMagine for over six months! Being an SEO strategist means having a long term, unhealthy love-hate relationship with the almighty Google. Teaching my clients about SEO and brainstorming the best strategy for them. An artist or actress.
  • MARKETING ACTION  |  MONDAY, FEBRUARY 16, 2015
    [Content, Relevance] The B2B Online Marketing Playbook: A CEO’S Guide to Risks and Rewards
    These days, you need to send your prospects targeted messaging and relevant offers that get their attention and win their trust. PLAY #4: Content Marketing. According to a recent study, 91% of B2B marketers now use content marketing. If hooking new leads is the goal, content is the bait. 'It’s lonely at the top.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 12, 2015
    [Content, Relevance] The line between Media and Brands is blurring fast
    On the contrary, I’m a content marketer so I subscribe to the prudent creation and promotion of valuable thought-provoking, problem-solving and entertaining content. What I am about to propose is actually a realization of undeniable trends that point to a future full of even more content marketing. The media gap. The media gap.
  • WRITTENT  |  TUESDAY, FEBRUARY 10, 2015
    [Content, Relevance] 9 Tried-and-Tested SEO Strategies for 2015
    'Sound SEO strategies lead to online success and business growth, but with the web and search engines constantly evolving, it can be hard to know what those are. SEO Strategies: 9 Ways to Boost Your Business. If this isn’t one of your top priority SEO strategies, it should be. Also, relevancy is a factor. Consider HTTPS.
  • FATHOM  |  MONDAY, FEBRUARY 9, 2015
    [Content, Relevance] Want Better Rankings For Your Company’s Website? Get Your Employees Published!
    So you’re trying to publish more “thought leadership” type content on your website. Sorry to break it to you, but if you’re in a competitive niche, then publishing innovative, targeted, useful content on your owned web properties is just the minimum you should be doing. Content Marketing Digital Marketing SEO
  • EMAGINE B2B BLOG  |  MONDAY, FEBRUARY 9, 2015
    [Content, Relevance] B2B SEO Mistakes Webinar Follow-Up Q&A – Part 2
    'We were thrilled with the turnout for our most recent webinar, B2B SEO: 10 Mistakes You Don’t Know You’re Making. What are some SEO optimizations to keep in mind when building database driven ASP pages? There can be several SEO challenges when dealing with database driven ASP pages. Will images help or hurt my SEO?
  • MARKETING ACTION  |  FRIDAY, FEBRUARY 6, 2015
    [Content, Relevance] 5 Ways to Grow Your Content Marketing Agency Services with Automation
    'When it comes to engaging customers, content continues to be king. According to the Content Marketing Institute, 93% of B2B marketers used content marketing in 2014. In fact, 58% of B2B marketers plan to increase their content marketing budget over the next 12 months. Search engine optimization (SEO). Analytics.
  • MARKETING ACTION  |  WEDNESDAY, FEBRUARY 4, 2015
    [Content, Relevance] The ROI of Influencer Marketing
    David Amerland , social media marketing specialist and author, defines an influencer as: “The person who has their own social network and is actively influencing the direction of thought of that social network through the content they share, the comments they make, and the things they draw attention to.”. This post will talk about how.
  • HUBSPOT  |  TUESDAY, FEBRUARY 3, 2015
    [Content, Relevance] The 4 L's of a Successful Lead Generation Strategy
    The first step in this evolution is to create compelling content, and the second is to use that content to convert visitors into leads. It All Starts with Content. Your content is your stones. Compelling content plays a huge role in generating leads. An interview with an expert on a relevant topic. Webinars.
  • HINGE MARKETING  |  TUESDAY, FEBRUARY 3, 2015
    [Content, Relevance] How to Use Google+ to Build Your A/E/C Firm’s Online Brand Presence
    Between promoting your content, engaging on LinkedIn and other networks, and maintaining company profiles…it can be a lot to juggle. As the second most popular social media network on the Internet, Google+ contains numerous possibilities for sharing your content and portfolio work to targeted audiences. What does this tell us?
  • VOICE-BASED MARKETING  |  TUESDAY, FEBRUARY 3, 2015
    [Content, Relevance] Top Metrics for Weekly SEO Reporting
    But with so much riding on the success of your SEO strategy, and with numbers fluctuating almost daily, it’s important to produce a comprehensive report each week. Every Monday I produce a search marketing summary – SEO is just one of the categories I report on. and helps you house SEO reporting in one location. blog SEO
  • EMAGINE B2B BLOG  |  MONDAY, FEBRUARY 2, 2015
    [Content, Relevance] B2B SEO Mistakes Webinar Follow-Up Q&A – Part 1
    If you missed it, you can access the full video of B2B SEO: 10 Mistakes You Don’t Know You’re Making [YouTube] now. Disavowing any healthy and valuable links from your site could hurt its SEO. What is the best way to create new content on site? SEO changes all the time how do I keep up with all these changes!
  • WEBBIQUITY  |  MONDAY, FEBRUARY 2, 2015
    [Content, Relevance] 10 Social Media Marketing Mistakes Businesses Must Avoid
    When businesses have low engagement rates, platforms limit the reach of certain accounts because the numbers indicate low relevance and interest among followers. This way, your content won’t get lost in the sea of tweets and posts. Don’t be overly promotional and forget to share some value-added content. 'Guest post by Gary Dek.
  • VIRALLY BLOG  |  MONDAY, FEBRUARY 2, 2015
    [Content, Relevance] Inbound Marketing Vs Content Marketing
    Inbound uses interactive tools like landing pages, call-to-action and SEO which makes a large impact on leads. “Inbound marketing is creating great content to draw in your customers rather than buying email lists and not getting a response from many. Content marketing is free and only takes up a few hours a week. Events
  • HINGE MARKETING  |  THURSDAY, JANUARY 29, 2015
    [Content, Relevance] SEO Checklist: How to Make Your Tech Firm’s Website More Visible in Search
    With the crucial role search engine optimization (SEO) plays in increasing visibility and generating leads for your firm, you can’t afford to fall short on this essential element of online marketing. Check out the graphic below and you’ll see SEO is the most effect online marketing technique used by experts and high growth firms.
  • THE FORWARD OBSERVER  |  WEDNESDAY, JANUARY 28, 2015
    [Content, Relevance] 6 Things Your Website Still Must Have To Get Found Online
    'Despite Google''s updates that make on-page SEO less important for search engine rankings, there are a few things that remain vitally important. Have you noticed there are a shrinking number of search engine optimization (SEO) firms these days? That’s because Google has dramatically changed the nature of SEO. The practice of.
  • HINGE MARKETING  |  WEDNESDAY, JANUARY 28, 2015
    [Content, Relevance] 5 B2B Content Marketing Techniques to Revamp Your Marketing Strategy
    'Research shows that content is the backbone of successful online marketing. Firms that generate at least 40% of their leads online through content marketing grow 4X faster than firms that don’t. And you may look at your results and wonder why your content marketing wasn’t as successful as predicted.
  • VIRALLY BLOG  |  WEDNESDAY, JANUARY 28, 2015
    [Content, Relevance] Inbound Marketing – What is it?
    Inbound marketing is creating great content to draw in your customers rather than buying email lists and not getting a response from many. Try creating content that your customers will enjoy, make it related to what you’re doing but make sure it’s not all me, me, me. Has your website got relevant keywords? Attract.
  • WRITTENT  |  WEDNESDAY, JANUARY 28, 2015
    [Content, Relevance] 7 Writing Strategies to Boost Traffic on Your Blog
    SEO isn’t what it used to be. While you’re at it, ensure that your content is still relevant. Every blog post is an opportunity to rank, drive traffic your site, and sell, so regardless of what some might tell you, more content is better. Blogging Content Creation Content Strategy Copywriting 'Image source.
  • KEO MARKETING  |  TUESDAY, JANUARY 27, 2015
    [Content, Relevance] Top 10 B2B Inbound Marketing Predictions for 2015
    This will let marketers provide the most relevant content, when and where a user needs it. In the past, marketers tried to find ways to adapt their content and services to a mobile audience after the fact, perhaps as an afterthought. SEO: Alive and Well. It all boils down to relevance. Now, it is just the opposite.
  • VIDYARD  |  TUESDAY, JANUARY 27, 2015
    [Content, Relevance] Is Your Product How-To Video a How-Not-To?
    Use SEO keywords in your title and metadata, and do some A/B testing to figure out which splash screen makes people want to click on your video instead of another. Don’t forget that music and voiceovers are great ways to spice up otherwise dry or routine content. Your Content. We’ve all heard that “Content is King”.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 26, 2015
    [Content, Relevance] 5 Ways to Differentiate Your Marketing Content
    The following post originally appeared under the headline '"Don't be Content with Your Marketing Content" on the Blanc & Otus " Above the Fold" Blog. It’s a cliché that I personally dread, but in 2014, content certainly made a strong claim to the marketing throne. It would transform SEO.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 26, 2015
    [Content, Relevance] 5 Ways to Differentiate Your Marketing Content
    The following post originally appeared under the headline '"Don't be Content with Your Marketing Content" on the Blanc & Otus " Above the Fold" Blog. It’s a cliché that I personally dread, but in 2014, content certainly made a strong claim to the marketing throne. It would transform SEO.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 26, 2015
    [Content, Relevance] 4 Ways to Differentiate Your Marketing Content
    The following post originally appeared under the headline '"Don't be Content with Your Marketing Content" on the Blanc & Otus " Above the Fold" Blog. It’s a cliché that I personally dread, but in 2014, content certainly made a strong claim to the marketing throne. It would transform SEO.
  • CRIMSON MARKETING  |  FRIDAY, JANUARY 23, 2015
    [Content, Relevance] Forget Vanity Metrics: How To Get Serious About Marketing Analytics
    All this signals is an interest in your content, and not always from a qualified lead. This metric has no relevance when 30% of your attendees came for the swag. Content Marketing. When you think about your content marketing solutions, you’re also thinking about how SEO fits into them. Social Media. Events.
  • HUBSPOT  |  FRIDAY, JANUARY 23, 2015
    [Content, Relevance] 25 of the Best PowerPoint Presentation Examples Every Marketer Should See
    1) "How to Produce Better Content Ideas," Mark Johnstone. How to Produce Better Content Ideas from. Even if you gave this presentation a gander when it first came out, it''s worth revisiting -- the data''s fascinating, current, and relevant to marketers in any industry. 5) "Why Content Marketing Fails," Rand Fishkin.
  • MARKETING ACTION  |  FRIDAY, JANUARY 23, 2015
    [Content, Relevance] SEO Basics + a Checklist for Content Marketers
    'What are the SEO basics all content marketers should know? So much time, attention, and detail goes into creating content of substantial quality. You write with passion, you express creativity in the content you develop, and find innovative ways to showcase your value. Semantic Search: Keyword Choices & Relevancy.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 22, 2015
    [Content, Relevance] 8 Steps To A More Effective B2B Content Marketing Program
    You are executing a content marketing initiative as part of your broader B2B marketing program in 2015. If you are a regular reader of this blog, SEO performance is likely part of the reason content marketing has become a priority as well. Having a written (or documented) content marketing strategy makes it easier to succeed.
  • WRITTENT  |  WEDNESDAY, JANUARY 21, 2015
    [Content, Relevance] 5 SEO Writing Techniques to Consider in 2015
    'SEO writing techniques? It might be 2015, but content and search engine optimization still go hand in hand. As an online writer or marketer, the key is to strike the right balance; create  quality content that people want to read and search engines want to index. SEO Writing Techniques: 5 Ways to Create Better Content.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 20, 2015
    [Content, Relevance] 12 Noteworthy Examples of B2B Companies on Instagram
    The importance of building a brand through consistent storytelling became even clearer to me as I watched a webinar the other day, Cracking the SEO Code for 2015 by Rand Fishkin. While storytelling is a small part of  building brand awareness , it is essential to remaining relevant to the target audience. Microsoft. Followers: 35.8k.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 20, 2015
    [Content, Relevance] The state of the nation on SEO, content strategy and earned media
    Mark: In your book Optimize you stated that, “Content is not just King, it’s the Kingdom.” Lee Odden :  Solving marketing problems in terms of the attraction, engagement and conversion is all still very centered around content and strategic content creation. Search doesn’t exist without content.
  • MARKETING ACTION  |  TUESDAY, JANUARY 20, 2015
    [Content, Relevance] 8 Ways Marketing Automation Can Expand Your Search Marketing Agency
    Create short, powerful content with focused calls to action. Maximize conversions with relevant landing pages and targeted offers. Agency SEO agency search search marketing 'Search marketing agencies are experts at generating leads, building brand awareness, and increasing sales. Use the Same Funnel with a New Focus.
  • HUBSPOT  |  MONDAY, JANUARY 19, 2015
    [Content, Relevance] SEO for Home Builders: How to Optimize Your New Home Communities
    Most home builders I talk to have either hired an SEO company or are currently working with one because they don''t have the knowledge in-house. Many SEO companies want you to think you can''t do what they do. Learn the critical 20% and you''ll get 80% of the performance out of your SEO strategy. Here are the elements.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 19, 2015
    [Content, Relevance] 12 Ideas to Ignite Your Content NOW
    'In this red-hot competitive marketing world, “content” is not enough. The focus needs to  shift from writing to igniting –  content ignition ! The investment in our content is largely wasted. Think about the content you like to spread to your friends or social media tribe. Here we go. Go long. Wrong.
  • HUBSPOT  |  THURSDAY, JANUARY 15, 2015
    [Content, Relevance] 15 Important Ways to Use Case Studies in Your Marketing
    According to Content Marketing Institute , U.K. marketers use, 12 different marketing tactics on average, with case studies being the fifth most popular after social media content, enewsletters, blogs, and website articles. At HubSpot, we call this "smart content.". 6) Use case studies on relevant landing pages.
  • BIZNOLOGY  |  TUESDAY, JANUARY 13, 2015
    [Content, Relevance] You’re doing a terrible job with search and social
    He has been building is content empire for maybe over a decade. He built his content empire like London was built: hut by hut until it was a crash of streets and chaos. They may well be sharing content on their social media platforms but it’s generally spotty and lazy. Google hates abandoned content. And why?
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 13, 2015
    [Content, Relevance] 10 of the Most Successful B2B Blog Post Themes
    These three words are critical to the content marketing process from start to finish. Today, I’m going to focus on the “ review ” component of the writing process, as it can be a great way to generate new content ideas with confidence that they will perform at high levels. The True Detective Approach to Content Marketing. Enjoy!
  • WEBBIQUITY  |  TUESDAY, JANUARY 13, 2015
    [Content, Relevance] 19 More Outstanding Social Media Marketing Guides
    The post 23 Outstanding Social Media Marketing Guides , published here a few weeks ago, answered questions about social media trends, the evolution of social media marketing best practices, and how to optimize use of visual content. Image credit: KISSmetrics. What are the best and worst times to post updates? Thank goodness!).”
  • MARKETING ACTION  |  TUESDAY, JANUARY 13, 2015
    [Content, Relevance] What It Takes to Optimize Your Brand’s Organic Search Visibility
    'When did SEO become so complicated? Back when SEO was this simple, the average site owner could read four hours’ worth of blog posts on the subject and feel reasonably equipped to do a decent job at it herself. But the upshot for site owners is that proper SEO today is arguably a bigger and more complicated job than ever before.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 8, 2015
    [Content, Relevance] Need Content Ideas? Customer Questions FTW!
    In my opinion, this is one of the most overlooked strategies when it comes to content creation. Aside from your own general knowledge regarding customer needs, there are a few places that can help you determine what questions are being asked and provide you with some pretty solid content ideas. Need a content idea? Forums.
  • FATHOM  |  WEDNESDAY, JANUARY 7, 2015
    [Content, Relevance] 7 Reasons Your Healthcare Website Content is Just Plain Awful
    'It’s easy to tell if your healthcare website content is failing. The sooner you admit that your website content needs improvement, the sooner you can start an overhaul to make it better. So let’s say you’re fully aware that something is wrong with your healthcare website content. There has to be a reason, right? Tell a story.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 7, 2015
    [Content, Relevance] How Do You Start Over After Building a Successful Blog?
    sense that more people just trust their networks for links to good content. Sure, I’ve built a nice audience to facilitate that, but only a select few of my network of friends and influencers share my content. The expectation is that I’m still over there and there’s no automation set up to share my JasonFalls.com content.
  • HUBSPOT  |  TUESDAY, JANUARY 6, 2015
    [Content, Relevance] How to Build an Unbeatable Content Marketing Plan
    'Whether you''re just starting out with content marketing or you''ve been using the same content marketing strategies for a while, your content marketing plan needs to be better than ever for 2015. The first step to getting a leg up on the competition is to have a solid, smart content marketing plan in place. Conclusion.
  • WEBBIQUITY  |  TUESDAY, JANUARY 6, 2015
    [Content, Relevance] 27 (of the) Best Social PR Guides and Tips of 2014
    On one hand, the “citizen journalism,” blogging, and content-sharing platforms for all types of media have fundamentally altered the traditional print-based business model of professional and trade publications. How can PR pros best utilize content in this environment? What do PR pros need to know about SEO? 5 STARS.
  • MARKETING ACTION  |  MONDAY, JANUARY 5, 2015
    [Content, Relevance] 5 Key Trends that will Shape Asia Pacific Marketing in 2015
    Creating these buyer personas will provide marketers an ability to create relevant and personalized content strategies. Quality Content and Strategic Content Marketing will be the Focus. This generally involves relevant industry information that provides insight to the target audience. billion messages (!)
  • HINGE MARKETING  |  MONDAY, JANUARY 5, 2015
    [Content, Relevance] The Top 10 Benefits of Using Social Media Marketing for Business
    You can also evaluate the effectiveness of the content you’re sharing by analyzing the frequency with which people share or respond to it. 5) Social media can help you deliver your content to a wide audience. Social media is an easy and cheap way to promote your firm’s educational content to a large audience.
  • B2B MARKETING INSIDER  |  MONDAY, JANUARY 5, 2015
    [Content, Relevance] 40 Must-Read Blogs For Entrepreneurs
    Additionally, they provide a nice mix of actionable marketing and sales content vs. most marketing blogs that are only focused on marketing. Why: “This blog is well-written and delivers solid content on managing the customer experience. Why: “I love the diversity of information on topics relevant to small business CEOs. Fizzle.
  • MARKETING ACTION  |  MONDAY, JANUARY 5, 2015
    [Content, Relevance] 87 New (Really) Marketing Automation Stats
    Share only those with specific relevance to the business benefits of marketing automation. Jump to the category of interest, or scroll to your heart’s content.  . Content Marketing. 45% of companies with marketing automation regularly repurpose content for efficiency, compared with 28% of companies without marketing automation.
  • NUSPARK  |  SATURDAY, JANUARY 3, 2015
    [Content, Relevance] 17 Lead Generation- Demand Generation 2015 New Year’s Resolutions
    Major categories for me are content marketing, marketing automation, SEO, paid search, analytics, online display (programmatic and retargeting), mobile, conversion optimization, social media marketing, and social selling.  Content Marketing. Blogs within your website domain is a big SEO ranking factor.  'Happy New Year!  
  • HUBSPOT  |  FRIDAY, JANUARY 2, 2015
    [Content, Relevance] Before and After: The Transformation of One Business Blog
    When we looked at the old design, all we saw was: An outdated, generic layout that didn’t match the quality of content that we were posting on it. An inability to feature relevant and timely articles. Want to learn about SEO? more credible team profile of writers who are proud to have their faces and content up on our blog!
  • WRITING ON THE WEB  |  WEDNESDAY, DECEMBER 31, 2014
    [Content, Relevance] 5 Best Business Blog Goals for 2015- And 5 Steps to Get You There
    Attract visitors from search engines: Well-executed search engine optimization (SEO) can be an effective way to get your site highly ranked and generating a steady stream of new visitors. The first four goals on this list are met by writing compelling, relevant content that solves the problems of your readers.
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 30, 2014
    [Content, Relevance] Our Favorite Online Marketing Blog Posts and Articles of 2014
    Why Content Goes Viral: What Analyzing 100 Million Articles Taught Us. Based on what they saw, they put together 10 “ingredients” for content marketers to utilize. Buffer put out some pretty fantastic content this year but this was a piece I really enjoyed. Introducing The Periodic Table of Content Marketing.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 30, 2014
    [Content, Relevance] 22 Noteworthy Content Marketing Guides and Tips
    'Content marketing is a hot topic. According to Google Trends , searches for “content marketing” have increased 150% in the past two years. 90% of companies now use content marketing , and collectively they will spent $135 million on digital marketing content this year. What role does visual content play?
  • HUBSPOT  |  MONDAY, DECEMBER 29, 2014
    [Content, Relevance] How to Create a Successful Blog Strategy: A Step-by-Step Guide
    But as more people blog, the quality of blog content is becoming more important -- and this is especially true for businesses who are blogging to get found on the internet. Ideally, you''ll tailor your blog content to people who might buy from you -- after all, your blog will become a great lead conversion tool. 1) Purpose. Editing.
  • HINGE MARKETING  |  WEDNESDAY, DECEMBER 24, 2014
    [Content, Relevance] Top 9 Professional Services Marketing Lessons Learned in 2014
    As the creator of The Content Marketing Institute, he attributes his success to finding a niche and distinguishing himself. In fact, research has shown that SEO is the single most effective tool for online lead generation. Content Marketing Online Marketing Strategy The Visible Expert Not so fast. On Twitter or LinkedIn?
  • HINGE MARKETING  |  MONDAY, DECEMBER 22, 2014
    [Content, Relevance] Top 10 Professional Services Marketing Today Posts of 2014
    This refresh came with a number of changes designed to better meet our audience’s needs, including more frequent content, more industry-specific posts, and more reader interaction. There are three criteria that must be met: the differentiator has to be true, relevant, and provable. '2014 has been a big year for Hinge. Enjoy!
  • HUBSPOT  |  SUNDAY, DECEMBER 21, 2014
    [Content, Relevance] Out of Ideas? 8 Great Places to Find Inspiration on the Internet
    To read more content like this, subscribe to Agency Post. There are some great social media marketing, advertising, SEO, SEM, and online marketing communities in there, along with more general groups like the " Get motivated! Want more content like this? Content Creation Daily Hey, we’ve all been there). subreddit.
  • HUBSPOT  |  FRIDAY, DECEMBER 19, 2014
    [Content, Relevance] An Overview of the Major Google Algorithm Updates of 2014
    To make sure you''re fully up to date on the latest major changes in SEO, we''ve compiled a full list of the most important Google algorithm updates from 2014. For your reference, here are the names given to Google''s algorithm updates that were relevant for 2014 and a brief description of each. The Animals: A Quick Refresher. Panda 4.0:
  • FATHOM  |  THURSDAY, DECEMBER 18, 2014
    [Content, Relevance] The Secret to Success for Manufacturing Websites: Foundation Pages
    Before focusing on blog posts and other types of innovative onsite content, it’s vital that manufacturers make sure their website’s foundation pages are built and showcased properly. Foundation pages are fundamental content that describe a business, its services, its clients, and its differentiators. Go check him out! ABOUT US.
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 18, 2014
    [Content, Relevance] 3 Ways Social Media and SEO Can Work Together
    'The best B2B online marketers are constantly integrating SEO into their organizations’ broader marketing initiatives. You can find those resources below: 3 Things Your Social Media Team Should Know About SEO. 10 Things I’ve Learned About SEO in 2014. Link Building and Social Media Process. Are you using IFTTT?
  • MARKETING ACTION  |  THURSDAY, DECEMBER 18, 2014
    [Content, Relevance] Global Software Provider Mikogo Uses Marketing Automation to Drive Results
    It is, but it can become a problem when you don’t have the right information to qualify leads and reach out to each one in a targeted, relevant way. In fact, the strategic use of content, social media, SEO, and PR is driving steady traffic to eight localized websites, creating more than 200 leads every day through web sign-ups.
  • HUBSPOT  |  THURSDAY, DECEMBER 18, 2014
    [Content, Relevance] The 4 Most Important Pages on Your Website (& How to Optimize Them)
    You''ve probably heard the word “optimize” most commonly used in phrases like “search engine optimization” (SEO) and “conversion rate optimization” (CRO). In the pursuit of SEO and CRO, it’s easy to overlook the broader, big-picture idea. The idea here is to understand the origins of the user, so you can deliver relevant content.
  • HUBSPOT  |  TUESDAY, DECEMBER 16, 2014
    [Content, Relevance] How to Syndicate Content Without Getting Dinged in Search
    So you hire someone whose primary job is to focus on content. Once you have the systems in place to create high-quality content for one blog, it’s really just a matter of design and scheduling to create another. We syndicate some of our content to reach the widest audience. Google loathes duplicate content. SEO Daily
  • WEBBIQUITY  |  TUESDAY, DECEMBER 16, 2014
    [Content, Relevance] 23 Outstanding Social Media Marketing Guides
    How can marketers make the best use  of visual content? Key Secret to Jazzing UpYour B2B Content’s Visual Appeal by B2B PR Sense Blog. ” Frameworks for smart content marketing programs by i-SCOOP. ** 5 STARS. While more than 90% of companies have adopted content marketing practices, many still struggle with effectiveness.
  • EMAGINE B2B BLOG  |  MONDAY, DECEMBER 15, 2014
    [Content, Relevance] Improving Your Bing Ranking With Quality Content
    'In a new blog post by Bing, they give us insight into recent updates to their algorithms that increases their focus on Content Quality. This is nothing new to marketers as Google updates continue to reward quality content. The more keywords in page titles, META descriptions and on page content, the better chance you had a ranking.
  • B2B MARKETING INSIDER  |  MONDAY, DECEMBER 15, 2014
    [Content, Relevance] Guerilla Content: 30 Growth Hacks To Content Marketing Success On A Limited Budget
    'My journey into content marketing actually started in 2004 when I left The Nielsen Company after 9 years to work for a local firm. The answer is what we now call content marketing. taught myself SEO basics and used a list of target keywords to create and distribute stories on our latest research. Content Marketing
  • MARKETING ACTION  |  MONDAY, DECEMBER 15, 2014
    [Content, Relevance] Title Tags, Headings, and You: Get Tips for SEO Success
    Not because search engines are cruel robots with algorithms where their hearts should be (although that is indeed what they are), but because the point of writing content on the web is to connect with people, not machines. However, there are some very important areas of your page content to keep in mind when writing for the web.
  • B2B MARKETING TRACTION  |  WEDNESDAY, DECEMBER 10, 2014
    [Content, Relevance] The # 1 Reason B2B Marketing Fails (Hint: It’s Not Tactical)
    'Content marketing. Here’s a graph from a study about content marketing – the latest tactic for B2B marketers. 58% of survey respondents said that the number one factor that makes content marketing effective is relevance to the audience. How do you increase relevance? Digital marketing. You listen.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 10, 2014
    [Content, Relevance] 30 Smart Ways to Spend Your Extra 2014 Marketing Budget
    Get ahead by having a few blogs written for 2015 so you can take that vacation you’re planning, knowing that the blog content is taken care of. 5) Find SEO keyword opportunities. If your Google Webmaster Tools account is linked to Google Analytics, you can find out your top SEO keyword opportunities. 'Think fast! Never settle.
  • HINGE MARKETING  |  TUESDAY, DECEMBER 9, 2014
    [Content, Relevance] Top Trends in A/E/C Marketing for 2015
    It all starts with developing good individual profiles, a robust firm page and active engagement of key team members in relevant groups (yes, that means sharing information published by other sources, commenting, and offering perspectives). An active social media presence also works hand in glove with your blogging and SEO efforts.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 9, 2014
    [Content, Relevance] How to Use Reddit to Boost Your Marketing through the Roof
    Reddit is the 30 th busiest website in the world, attracting  a whopping 56 billion pageviews and helping to popularise millions of pieces of content each year. Reddit is a content curation and sharing site. Reddit users can also build up karma by getting involved with the community through sharing and commenting on content.
  • HUBSPOT  |  MONDAY, DECEMBER 8, 2014
    [Content, Relevance] 12 Essential Elements of Guest Blogging Proposals That Get Accepted
    In order to create exceptional content , you must be able to provide value for your audience, which comes in the form of expertise, experience, humor, exclusive information, unique point of view, etc. And because you''re only pitching relevant outlets, you should already be active in the industry.). 9) Give them your content.
  • MARKETING ACTION  |  FRIDAY, DECEMBER 5, 2014
    [Content, Relevance] 3 Ways to Start Earning Links
    You may also know that they are helpful for SEO too. If you plan to do anything new that’s SEO-related in the month of December, try out at least one of these tactics to get started earning better links today. This exercise can aid in understanding what content naturally earns links. Review the most linked-to content.
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 4, 2014
    [Content, Relevance] 10 Things I’ve Learned About SEO in 2014
    First and foremost, I often have to remind myself that just because I’ve been in the SEO world for ten years, it doesn’t mean that everyone else has. There are still people just learning about the concept of SEO and it’s important that they are learning the right things. SEO isn’t about guaranteed rankings or a thousand links.
  • BLOG MY CALLS  |  WEDNESDAY, DECEMBER 3, 2014
    [Content, Relevance] Is Your Business a Casualty of these Local Marketing Myths?
    The advice encountered by many local business owners is often outdated, involves black hat SEO strategies or information that is strictly false. The pages on your website should feature content that provides useful and relevant information for your customers. Keyword Stuffing. Link Building is no Longer Necessary. Read More.
  • HINGE MARKETING  |  WEDNESDAY, DECEMBER 3, 2014
    [Content, Relevance] How to Find the Best Keywords for Optimizing Your Website Content
    If you’re new to the world of SEO and online marketing , you may not remember a time when you were able to see every keyword that drove traffic to your site through search engines – and how much traffic each keyword was generating. ” So what are webmasters and SEOs to do in this age of unknown and incomplete data?
  • FATHOM  |  TUESDAY, DECEMBER 2, 2014
    [Content, Relevance] The Ultimate 2015 SEO Redesign Checklist
    We’ve compiled a website redesign checklist of the most important SEO tactics to consider when switching platforms, launching new content sections or completely overhauling your entire website. Goals allow you to track content downloads, ecommerce transactions and other important website conversions. Why start from scratch?
  • HINGE MARKETING  |  MONDAY, DECEMBER 1, 2014
    [Content, Relevance] Top 10 Marketing Techniques for Professional Services
    By educating your audiences, you demonstrate your relevance to them and show them your qualifications as an expert. The search engines look for fresh content on your website. They also highly value content that is linked to by other sites. 5) Search engine optimization (SEO). 10) Develop a signature piece of content.
  • EMAGINE B2B BLOG  |  MONDAY, DECEMBER 1, 2014
    [Content, Relevance] What Do Bounce Rate And Exit Rate Really Tell You About Your Website?
    Effectiveness of landing pages : Bounce rates should primarily be used to learn more about the traffic of landing pages, and more specifically, how relevant those pages are to your visitors. Are the pages that users are landing on relevant to their interests and needs? Does that page need to be updated with new, engaging content?
  • SYNECORE  |  WEDNESDAY, NOVEMBER 26, 2014
    [Content, Relevance] Social Media Marketing: It's Complicated.
    ve recently gotten in the habit of throwing out prospective blog titles as would-be questions, such as, “ WTF is Content, Anyway ?” We also want to take into account the SEO benefits of the various social platforms. All social media sites provide some degree of SEO benefit, but you have to know how to use them to maximize this.”.
  • HINGE MARKETING  |  TUESDAY, NOVEMBER 25, 2014
    [Content, Relevance] LinkedIn Networking Tips: How to Increase Connections and Engagement
    Fill out anything that is relevant, including links to publications you’ve contributed to or organizations you are affiliated with. Taking just 15 minutes out of your day to engage in relevant LinkedIn groups can help build your network and generate leads. Post content that is relevant to the audience. Engage.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 25, 2014
    [Content, Relevance] What would I do if I were starting my blog from scratch?
    Over years of blogging and 1,500 posts, I learned that my blogging niche is not writing about  Facebook, or strategy or SEO. Here are some resources to help: 8 Ways blog writing is unique 10 Maxims of Successful Blogging The book  Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content , by Ann Handley.  am evolving.
  • BIZNOLOGY  |  MONDAY, NOVEMBER 24, 2014
    [Content, Relevance] 11 expectations to have from a great SEO proposal
    This facts indicates, if your business is on the internet, Search Engine Optimization (SEO) is an important part of doing business. SEO SEO is the approach to optimizing a brand’s web presence for organic search including the website, social channels, blogs, articles, and press releases. What makes a great SEO proposal?
  • WRITTENT  |  WEDNESDAY, NOVEMBER 19, 2014
    [Content, Relevance] 22 Must Know SEO Writing Tips for Higher Rankings
    SEO writing tips in 2014? Despite all the speculation in the industry,  SEO is not dead , and it can still help you rank in SERPs when creating content. m talking about writing optimized content using Google-friendly best practices. SEO Writing Tips: 22 Ways to Rank Higher in SERPs. Build a content calendar.
  • KOMARKETING ASSOCIATES  |  TUESDAY, NOVEMBER 18, 2014
    [Content, Relevance] B2B Budgeting for 2015: 10 Key Marketing Research Reports & Guides
    Why It’s Significant: This report breaks down popular tactics that make up B2B lead generation strategy, comparing and contrasting changes from the previous year and how the roles of social media and content marketing impact the process. Searchmetrics’ SEO Rank Correlations And Ranking Factors 2014. Software Solutions Used.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, NOVEMBER 18, 2014
    [Content, Relevance] 4 Blogging Best Practices for B2B SaaS Start-Up Companies
    But every so often, I also foray into the B2B marketing topics, such as content marketing, SEO, and blogging. Write helpful content. Be smart about SEO. The same applies for SEO. Feature and share their content. People on Twitter are looking to share valuable content. No, no, no! Ask them for advice.
  • MARKETING ACTION  |  MONDAY, NOVEMBER 17, 2014
    [Content, Relevance] 26 Ways to Promote Your Blog Post
    We’ve done a fine job on the content creation , but left most of the content promotion untouched. These bloggers advise a 50/50 split between content creation and promotion. This is also a key SEO strategy, but hey … we’re going to focus on promotion this time out.). Post to content aggregation sites. Yikes!
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