• AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, JANUARY 20, 2017
    [Content, Relevance] B2B Marketing Trends for 2016
    They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, JANUARY 20, 2017
    [Content, Relevance] B2B Marketing Trends for 2016
    They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, JANUARY 20, 2017
    [Content, Relevance] B2B Marketing Trends for 2016
    They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience.
  • CONTENT STANDARD  |  FRIDAY, JANUARY 20, 2017
    [Content, Relevance] For Email Marketing That Sticks, Story Matters
    From its very bland subject line (and the personalization error it clearly encountered) to its vague content, there’s nothing within the email that sticks with the reader. Plus, there’s the bonus of affiliate partner deals and links to other content from theSkimm. Content Strategy MarketingGross , she thought.
  • ONALYTICA B2B  |  WEDNESDAY, JANUARY 18, 2017
    [Content, Relevance] MarTech: Top 100 Influencers and Brands
    We spoke to  Scott Brinker  (#1), Stewart Rogers (#7),  Sam Hurley  (#8), Matt McGee (#10),  Tim Hughes  (#12),  Tamara McCleary  (#14) and Piyush Charkha (#15).   Be sure to follow them to stay up to date on the best content and resources on MarTech! 2017 will see some exciting new content types and channels come to the fore. Company.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 18, 2017
    [Content, Relevance] 12 Questions You Need to Ask Before Hiring an SEO Company
    Author: Nate Dame Search engine optimization (SEO) is a constantly evolving practice, as search engines continue to update their algorithms to provide a better user experience. Companies that once kept their SEO in-house are finding it more complicated to create measurable SEO success. Hire an SEO Company that Delivers.
  • WEBBIQUITY  |  TUESDAY, JANUARY 17, 2017
    [Content, Relevance] The Four Best Online Survey Tools
    What content will be most valuable and compelling to them? Survey tools can be valuable in both the pre-CRM stage (asking questions of unknown website visitors to help with content, messaging, and design) and post-CRM phase (customer and prospect research). That’s what these tools are designed to do. Google Review Count:  260.
  • ACT-ON  |  MONDAY, JANUARY 16, 2017
    [Content, Relevance] Customer Lifecycle Metrics, Part 1: The Rules of Attraction
    It’s important to understand the most likely channels so you can deliver the right content in each one at the perfect time. With this level of insight, you’ll be able to create a strong content creation and marketing plan. How engaging is your content? Pick a keyword or phrase that is most relevant to your business.
  • SNAPAPP  |  THURSDAY, JANUARY 12, 2017
    [Content, Relevance] How to Create a Content Promotion Plan in 3 Steps
    So you’ve got a great piece of content. What’s your plan to make sure that your audience sees the content? Without promoting your content, it just sits there on your website looking pretty. If your website has enough SEO power, some people might stumble upon it through search engines – but that’s about it. Full articles?
  • SCRIBBLELIVE  |  WEDNESDAY, JANUARY 11, 2017
    [Content, Relevance] How Content & SEO Marketers Can Help Each Other Be Successful
    Breaking down the silos that separate content marketers from other functions within an organization has been an ongoing theme on our blog recently. We’ve discussed content’s relationship with product marketing , demand generation , as well as sales and customer success. The dynamic between content marketing and SEO is interesting.
  • HUBSPOT  |  TUESDAY, JANUARY 10, 2017
    [Content, Relevance] 4 Education Marketing Trends to Keep an Eye on in 2017
    Content, SEO and email marketing are not going away but it's important to stay ahead of the curve so you don't fall behind. The powerhouse engagement stats for video content keep growing. People watch more content online. Incorporating video into your content plans is no longer optional. It's been normal, expected.
  • FATHOM  |  WEDNESDAY, JANUARY 4, 2017
    [Content, Relevance] Sweeten Your Content With Search Intent Insights From Google
    When it comes to creating visible website content, a good rule of thumb is to give the people what they want! And make no mistake – people are hungry for quality digital content. Years ago, getting your site’s content to rank well organically was [mostly] a matter of: Identifying relevant keywords that had decent search volume, and.
  • NUSPARK  |  TUESDAY, JANUARY 3, 2017
    [Content, Relevance] 3 Tips to Designing Blog Pages to Capture Leads
    If you’re doing content marketing right, you’re creating lots of relevant, quality content in the form of blog posts. And hopefully, a healthy percentage of them are evergreen, compounding posts that are building SEO traffic over time. Relevance is the key! We place them at the very end after the content.
  • CAPTORA  |  TUESDAY, JANUARY 3, 2017
    [Content, Relevance] How To Choose an International Expansion Strategy
    Following SEO best practices and getting your website to rank highly in your home country can be hard enough, but branching out to other countries is a completely different ballgame. This website structure makes it very clear that the content is targeted to a specific country. Website Structure. Country Specific Domains (or ccTLDs).
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 3, 2017
    [Content, Relevance] 4 Actionable Insights from Google Search Console Search Analytics Reports
    SEO remains a critical channel for B2B marketers as they shift their focus on a new year’s worth of goals and objectives. As indicated in the recent “ 2016 State of Pipeline Marketing ” report from Bizible , Heinz Marketing , Radius , ReachForce , and Uberflip , SEO ranked 4th amongst tactics used to acquire new customers.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 3, 2017
    [Content, Relevance] 4 Actionable Insights from Google Search Console Search Analytics Reports
    SEO remains a critical channel for B2B marketers as they shift their focus on a new year’s worth of goals and objectives. As indicated in the recent “ 2016 State of Pipeline Marketing ” report from Bizible , Heinz Marketing , Radius , ReachForce , and Uberflip , SEO ranked 4th amongst tactics used to acquire new customers.
  • HUBSPOT  |  TUESDAY, DECEMBER 27, 2016
    [Content, Relevance] Using Content Marketing in the Professional Services Industry
    Your content marketing strategy should be approached a little differently if your business offers professional services, like practicing law, medicine, or performing some form of consulting work. In content marketing for professional services, your main goal for messaging is to demonstrate that you’re the expert. presidential election.
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 27, 2016
    [Content, Relevance] Our Favorite Blog Posts & Articles for 2016: 5th Annual Edition
    The Technical SEO Renaissance. This post from October looks at both the history of technical SEO, where we are now, and where we are going. How to Create Content People Actually Search For. One of the primary challenges with being a content marketer is constantly coming up with new and different blog post topics to write about.
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 27, 2016
    [Content, Relevance] Our Favorite Blog Posts & Articles for 2016: 5th Annual Edition
    The Technical SEO Renaissance. This post from October looks at both the history of technical SEO, where we are now, and where we are going. How to Create Content People Actually Search For. One of the primary challenges with being a content marketer is constantly coming up with new and different blog post topics to write about.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, DECEMBER 23, 2016
    [Content, Relevance] Top 15 Marketing Books of 2016
    What Customers Crave: How to Create Relevant and Memorable Experiences at Every Touchpoint by Nicholas Webb. SEO for Growth: The Ultimate SEO Guide For Marketers, Web Designers & Entrepreneurs by John Jantsch and Phil Singleton. For too many businesses, SEO has been perceived as Oz. What a year it’s been!
  • KAPOST  |  THURSDAY, DECEMBER 22, 2016
    [Content, Relevance] 4 Examples of the Best B2B Influencer Content Marketing
    Are you struggling to create engaging content for your B2B audience? Maybe you’re running short on time and are unable to produce enough content. Perhaps you’re facing budget constraints to promote your content. These examples of common B2B content marketing challenges may be all too familiar. Point Blank SEO.
  • HUBSPOT  |  THURSDAY, DECEMBER 22, 2016
    [Content, Relevance] Blogging for SEO: How to Write Blogs that Rank on Page One
    If you want to climb to the top of search engine results pages (SERPs), well-written, engaging content alone won’t cut it. You also need to focus on writing SEO-driven, keyword-focused content that attracts not only website traffic, but the right kind of traffic. How else will they find your content and website? Bloggin
  • ACTIVEDEMAND  |  WEDNESDAY, DECEMBER 21, 2016
    [Content, Relevance] The Importance of Google and Mobile-First Indexing
    Google and Mobile-First Indexing: What You Need to Know The majority of Google searchers are using mobile devices today, and until recently, Google’s search engine has prioritized the desktop version of a web page’s content over the mobile version when ranking on Google results pages. Automate Your Marketing with ActiveDEMAND!
  • B2B MARKETING INSIDER  |  WEDNESDAY, DECEMBER 21, 2016
    [Content, Relevance] Planning To Launch A New Website? Here is Your 6 Step Pre-launch SEO Plan
    Search engine’s main task is to give us the content that is relevant to what we’re looking for. […]. Here is Your 6 Step Pre-launch SEO Plan appeared first on Marketing Insider Group. When planning to start a business online, there’s a lot to think about. The post Planning To Launch A New Website? Search Marketing
  • KEO MARKETING  |  TUESDAY, DECEMBER 20, 2016
    [Content, Relevance] Best Practices for Content Marketing in 2017
    Content marketing is a key component of business-to-business marketing. By maintaining a steady outbound stream of high-quality content, businesses improve the chances of the company website ranking high in search engine results as well as building the brand in the mind of the customer. Create a strategic content map.
  • WEBBIQUITY  |  MONDAY, DECEMBER 19, 2016
    [Content, Relevance] The 20 Best SEO Rank Tracker Tools
    For the latter, SEO practitioners and digital marketers turn to rank tracker (a.k.a. There are SEO rank tracker tools to fit almost any budget or need. Sample review:  “Utilize accurate tracking with automated and white label SEO reports, SERPBook says it offers. 12) SEO Rank Monitor. Google Review Count:  217.
  • HALEY MARKETING  |  MONDAY, DECEMBER 19, 2016
    [Content, Relevance] How Has Blogging Evolved in 2016?
    In a world where there’s a ton of content out there, you shouldn’t miss out on the opportunity! Create your own goals, and determine how a content marketing strategy can best help you achieve these. This makes a great basis for your content marketing plan. You don’t want to produce the same content and blend in with the crowd.
  • CONTENT STANDARD  |  FRIDAY, DECEMBER 16, 2016
    [Content, Relevance] 5 Ways to Use AI Technology in Marketing In 2017
    Writing Content. While AI-created content may not be mistaken for Pulitzer-Prize-winning work any time soon, artificial intelligence can shape the beginnings of compelling content and save time in the creative process. Recommending Content. Algorithms can sift through more data in a second than humans can do in a month.
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 15, 2016
    [Content, Relevance] 3 Keys to Modern Keyword Research: Update Your Strategy and Tools for 2017
    How we use them in an SEO strategy, however, is always evolving. Understanding the user intent behind keywords is critical, but many companies don’t know about this strategy or don’t know how to properly focus content around user intent. What does that mean for your SEO strategy if you’re a 3PL service?
  • SNAPAPP  |  WEDNESDAY, DECEMBER 14, 2016
    [Content, Relevance] 73 Experts Reveal B2B Marketing Trends to Leverage in 2017
    While account based marketing, interactive content , personalization, native advertising, and automation are just some of the hot trends that look set to continue into the new year, there are some new kids on the block. Things like lifestyle marketing, bots and artificial intelligence, advocate activation and episodic content to name a few.
  • HALEY MARKETING  |  MONDAY, DECEMBER 12, 2016
    [Content, Relevance] Social Doesn’t Equal Promo
    Posting content that simply states what your services are won’t benefit you on social media. People aren’t going to engage with this type of content. You know your audience – so let them direct your social content. Create a content strategy. Don’t just share content on social media. Well…not directly. It’s easy!
  • ACT-ON  |  THURSDAY, DECEMBER 8, 2016
    [Content, Relevance] Rethink Podcast Episode #8 – Top Search Marketing Trends for 2017
    Favorite Quotes: I think this is going to be the case for SEO in 2017, content is going to kind of be the name of the game. This is interesting and relevant now as we as an industry are talking a lot about AMP, accelerated mobile pages. We can’t just be optimizing page titles and content. Responsive Vs. AMP.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 7, 2016
    [Content, Relevance] Putting Meaning Back Into Marketing
    Analytics help improve the overall view of a company’s performance and are used to develop content and strategies that resonate with customers to generate leads and increase revenue. For 58% of CMOs , analytics are important for SEO and email marketing research. What Do Other Departments Think Marketing Does? Data Analysis and Insight.
  • FATHOM  |  TUESDAY, DECEMBER 6, 2016
    [Content, Relevance] How to Set Your 2017 SEO Strategy: The Essentials
    Over the years, Search Engine Optimization (SEO) has slowly, but surely, transformed into more than just optimizing for the search engine result pages (SERPs). From the days of spamming and jamming, to the rise of mobile and voice search, SEO has evolved and continues to change every day. Need for Customer-Centric Content.
  • ONALYTICA B2B  |  TUESDAY, DECEMBER 6, 2016
    [Content, Relevance] Why B2B Brands Should do Influencer Marketing
    SUCCESSFUL CONTENT. Demand Gen’s B2B Buyer Behaviour Survey  found that nearly two-thirds of buyers indicate that content had a significant influence on a decision. However, a brand publishing content with no real strategy will find it very time consuming and often ineffective. BUILD YOUR SOCIAL CHANNELS. SWAY B2B BUYERS.
  • SNAPAPP  |  MONDAY, DECEMBER 5, 2016
    [Content, Relevance] 25 Content Marketing Stats to Guide Your 2017 Strategy
    And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. That’s why we’ve gathered 25 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2017. Content loadin
  • HINGE MARKETING  |  WEDNESDAY, NOVEMBER 30, 2016
    [Content, Relevance] Why Business Development Begins with Your B2B Website
    Free Educational Content. Writing educational content is how a firm shares its expertise with the world. blog is the most common way to deliver a stream of educational content. It’s the heart and soul of most content strategies. Search Engine Optimization (SEO). High-Value Pieces of Content. What’s at Stake.
  • HINGE MARKETING  |  WEDNESDAY, NOVEMBER 30, 2016
    [Content, Relevance] Why Business Development Begins with Your B2B Website
    Free Educational Content. Writing educational content is how a firm shares its expertise with the world. blog is the most common way to deliver a stream of educational content. It’s the heart and soul of most content strategies. Search Engine Optimization (SEO). High-Value Pieces of Content. What’s at Stake.
  • KOMARKETING ASSOCIATES  |  TUESDAY, NOVEMBER 29, 2016
    [Content, Relevance] How Westworld and Google Algorithm Updates Are Alike
    Much like an update to the host’s facial functions, like raising eyebrows, can affect a conversation, Google updates do to our job as SEO professionals. While this isn’t going to be an overnight change, it is definitely something SEO professionals need to be aware of and make necessary changes to the websites they manage.
  • HUBSPOT  |  TUESDAY, NOVEMBER 29, 2016
    [Content, Relevance] How to Validate Your Blog Post Topics: A 3-Step Process
    Ideally, you’re already conducting market research and thinking about your audience before you start writing a piece of content. But in case you’re not, or you need to refresh your memory, here are a few questions you should be asking when you’re brainstorming blog content ideas: Who searches for information on this topic? The result?
  • CONTENT STANDARD  |  TUESDAY, NOVEMBER 22, 2016
    [Content, Relevance] What Does Your Amygdala Have to Do with SEO Strategy?
    Where SEO strategy is concerned, however, the amygdala is significant for another reason: it’s the part that causes consumers to choose one brand’s content over another. As such, those emotions must influence the way that marketers optimize online content for Google SEO. Marketing SEO
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 22, 2016
    [Content, Relevance] 7 Ways to Improve Your Site’s SEO Game Today
    Author: Nate Dame Search engine optimization (SEO) is vital to a good digital marketing strategy: 73% of in-house marketers and 76% of US agencies said SEO provided excellent or good return on investment (ROI). But good, modern SEO also takes time. Technical SEO “Quick Wins”. CSS manipulation and hidden content.
  • HUBSPOT  |  TUESDAY, NOVEMBER 22, 2016
    [Content, Relevance] 8 Interesting Things You Probably Didn't Know About Google's Algorithm
    Algorithms can also read how recent the content is, how likely it is to be spam, and how it pertains to your location. SEO community Moz states that Google makes between 500-600 changes to its algorithm annually , most of which are so minor that the public doesn’t usually hear about them. Inbound Marketing SEO Daily TOFUEver. ”.
  • HALEY MARKETING  |  MONDAY, NOVEMBER 21, 2016
    [Content, Relevance] Creating Goals for Your Social Strategy
    Share related industry articles, original content from your blog, top job opportunities and links to valuable resources – such as your job board or contact form. We strongly recommend driving them back to pages where they will find relevant, helpful information. So, why does your company need a social media strategy?
  • BIZNOLOGY  |  MONDAY, NOVEMBER 21, 2016
    [Content, Relevance] Design: The top SEO ranking factor
    If you only have resources for one SEO factor, choose design. “How about long-form content?” ” Yeah, you should create more long-form, high quality content, but it’s not the most important thing. The most important SEO signal is what users do when they land on your page after clicking a search result.
  • HUBSPOT  |  MONDAY, NOVEMBER 21, 2016
    [Content, Relevance] Google's AMP: A Marketer's Guide to Accelerated Mobile Pages
    AMP enables content to load near-instantaneously by removing JavaScript from the page. It prioritizes text-based content, then loads additional content after the remainder of the page has rendered. Let’s explore why AMP will be so impactful on mobile search and search engine optimization (SEO). How Does AMP Impact SEO?
  • NUSPARK  |  SUNDAY, NOVEMBER 20, 2016
    [Content, Relevance] 6 Tips for Collaboration When Producing and Sharing Great Content
    Is your content marketing strategy plagued with glitches and slowdowns? Sometimes you have to re-think how your team works together to produce and distribute your content. Here are six tips for putting together a winning team that works cohesively to plan, create and share business content. Content Marketing Strategy
  • KOMARKETING ASSOCIATES  |  THURSDAY, NOVEMBER 17, 2016
    [Content, Relevance] 3 Tips for Better Aligning B2B Content Marketing & SEO in 2017
    As every search marketer knows, content is critical in driving SEO efforts. Whether you’re looking to improve traffic, drive conversions, or acquire links, you need quality content in place to help get you there. As noted by Neil Patel , content marketing and SEO are like peanut butter and jelly. Just kidding.
  • ONALYTICA B2B  |  THURSDAY, NOVEMBER 17, 2016
    [Content, Relevance] 10 Reasons Why We do Influencer Marketing
    Associating your brand with relevant influencers can help you achieve differentiation from your competitors- aiding in customer retention. Influencer marketing can be used to improve SEO rankings; a major aspect of increasing web traffic- something we have touched on in a previous blog post. 9. CUSTOMER RETENTION. LEAD GENERATION.
  • KEO MARKETING  |  TUESDAY, NOVEMBER 15, 2016
    [Content, Relevance] Five Keys to Hiring a Digital Marketing Agency
    Digital marketing activities include online channels such as search engine optimization (SEO) content marketing and social media marketing, collectively included in Inbound marketing, as well as search engine marketing (SEM), influencer marketing, display advertising, e-commerce and more. Mobile marketing is evolving every day.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 14, 2016
    [Content, Relevance] I love big blogs and I cannot lie.
    He strongly urged people to create content that could capture somebody’s attention in that amount of time (and he was selling a product to do it, too!). I don’t buy into this. Maybe your content has a short interesting span. Live-streaming is turning into long-content viewing. We see the enigma of content length.
  • HUBSPOT  |  MONDAY, NOVEMBER 14, 2016
    [Content, Relevance] 12 Great Examples That Prove the Power of Repurposing Content
    Those dips and plateaus in traffic can come from industry changes, how your audience digests content, the amount (and quality) of new content you’re producing, or how relevant your older content is. Sometimes, all your content needs is a little refreshing and repurposing to keep your audience interested.
  • HUBSPOT  |  FRIDAY, NOVEMBER 11, 2016
    [Content, Relevance] The Anatomy of a Lead-Generating Website
    The opting in part is important: When people voluntarily hand over their information by filling out a form, they're actively showing interest in your business, your products, or your content. There's also a huge SEO benefit to having more landing pages , which can have an impact even before visitors land on your site. Request a demo?
  • RADIUS  |  WEDNESDAY, NOVEMBER 9, 2016
    [Content, Relevance] Top Marketing Blogs You Should Be Reading
    Content is everywhere these days. For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. Content Marketing Blogs. B2B Marketing Blogs.
  • RADIUS  |  WEDNESDAY, NOVEMBER 9, 2016
    [Content, Relevance] Top Marketing Blogs You Should Be Reading
    Content is everywhere these days. For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. Content Marketing Blogs. B2B Marketing Blogs.
  • DISTRIBION  |  WEDNESDAY, NOVEMBER 9, 2016
    [Content, Relevance] Email Marketing Trends and Stats
    – The Relevancy Group. Just above word-of-mouth/customer referrals (45.8%), SEO (41.5%), social media (32.2%), digital marketing (27.1%), native (9.3%) and mobile (4.2%). How to design successful emails with the right subject line, content, user experience and layout. – SEO Gadget. – SEO Gadget.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 9, 2016
    [Content, Relevance] Topics Over Keywords: A Simple Framework for More Effective Content Creation
    Content marketing has seen a lot of changes over the past few years, in particular around the way that marketers have went about actually developing their content. A lot of this has come down to the rapidly evolving search engine landscape, as well as a huge shift in the way that people are discovering content. Now what?".
  • HALEY MARKETING  |  MONDAY, NOVEMBER 7, 2016
    [Content, Relevance] Measuring Social Media Success
    When you jump into social media, you don’t want to just share content occasionally and hope it’s benefitting your business. If you’re going to launch a social media strategy, you don’t want to waste your time sharing a ton of content on platforms where your audience won’t see it. The answer is simple: goal setting.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 7, 2016
    [Content, Relevance] How do I find time to create content? 25 Ideas!
    By Mark Schaefer. I’ve never met a person who says they have too much time, especially when it comes to creating content! Everybody has the same time to create content, but not everybody makes it a priority. Pick the content type that fits your mission and stick to it. You consume so much great content every day.
  • HUBSPOT  |  MONDAY, NOVEMBER 7, 2016
    [Content, Relevance] 19 Brands with a Cult Following (And What You Can Learn From Them)
    Second, LaCroix is quick to adopt relevant trending hashtags like #Whole30approved (to promote its partnership with Whole30 nutrition) and branded ones like #LiveLaCroix. And while a 41-year run is prone to its share of tough seasons and dry spells, this sketch variety has remained strong and relevant. The answer is simple. But how?
  • HUBSPOT  |  FRIDAY, NOVEMBER 4, 2016
    [Content, Relevance] How to Conduct Research for an Infographic: A Simple Step-by-Step Guide
    More specifically, infographics are shared three times more than other types of content. There’s a reason infographics are such a popular form of content: Viewers love them. According to a survey by BuzzStream and Fractl, images are the second most popular type of content among viewers of all ages. Why Infographics?
  • BIZIBLE  |  TUESDAY, NOVEMBER 1, 2016
    [Content, Relevance] How Content Impacts the Buying Journey: ABM vs. Demand Gen
    As more marketers transition from demand generation to account-based marketing, the question comes up of what to do with content. At its core, content is a demand generation tactic used to fill the top of the funnel with leads. So, does the value of content diminish as teams move to an account-based marketing strategy?
  • KOMARKETING ASSOCIATES  |  TUESDAY, NOVEMBER 1, 2016
    [Content, Relevance] 5 Ways B2B Marketers Can Differentiate Their Brand in Google Search Results
    Earlier this month, my colleague Kristen Vaughn wrote about ways  B2B marketers can implement top-of-funnel SEO strategies to reach new audiences. Her post details how keyword research and content marketing development can be combined to aid in the buyer discovery process, specifically through improved SEO performance.
  • HUBSPOT  |  TUESDAY, NOVEMBER 1, 2016
    [Content, Relevance] The Right SEM Strategy for Schools
    Search engine marketing (SEM) is comprised of both search engine optimization (SEO) and pay-per-click (PPC) campaigns. Where SEO and PPC Differ. SEO is about building a strong content foundation that earns you more attention as time goes on. Your SEO-optimized pages create a perpetual flow of traffic. On-page SEO.
  • HUBSPOT  |  MONDAY, OCTOBER 31, 2016
    [Content, Relevance] The Ultimate Guide to Creating Shareable Infographics Using PowerPoint or Keynote
    Step #1: Choose topic and collect content. If you’ve already got a blog and some content under your belt, the best place to find a topic is to look at your most popular content from the past. For example, one of the clients I work with owns an interior design firm and her blog has some great content on it. Great.
  • LEADERSHIP  |  FRIDAY, OCTOBER 28, 2016
    [Content, Relevance] Email Deliverability: The Path to Your Subscriber’s Inbox
    Despite that dismal stat, email marketing still brings you the biggest bang for your buck – a recent study has shown that email provides 4300% ROI, which is more than SEO or social media. Then, adjust your content, frequency, or cadence. Practice customer segmentation to ensure relevance. And how can you fix it?
  • HUBSPOT  |  WEDNESDAY, OCTOBER 26, 2016
    [Content, Relevance] A Brief History of Search & SEO
    Tracing the history of SEO is kind of like trying to trace the history of the handshake. But unlike the handshake, SEO is fairly young, and changes frequently. So where did SEO begin, and how did it become so darn important? But here’s where SEO itself comes in. And that, dear readers, is where the SEO story begins.
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 25, 2016
    [Content, Relevance] Using Top-of-Funnel Content to Drive SEO Results
    When thinking about the conversion funnel in relation to SEO, B2B marketers should aim to provide content that meets the needs of searchers no matter what phase of the buying process they are in. Finding the right balance is a key component of content marketing success. Why is top-of-funnel important for SEO? Google.
  • CONTENTLY  |  MONDAY, OCTOBER 24, 2016
    [Content, Relevance] How We Built Our Content Marketing Stack to Drive 10x ROI
    At Contently, people regularly ask us questions like: How do you build your stack? How does your content translate into actual business? Without a stack, you might as well use a tally system and just guess how effective your content is. Let’s examine the journey of one hypothetical lead through Contently’s stack.
  • BIZNOLOGY  |  MONDAY, OCTOBER 24, 2016
    [Content, Relevance] 7 key roles in digital marketing
    “What kind of team do you need to create outside-in marketing content?” But it has occurred to me since the talk that my team is somewhat unusual. I run an internal center of excellence that helps IBM marketing teams create more outside-in marketing content. Content strategist. Web content is never done.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 24, 2016
    [Content, Relevance] How a Content Refresh Can Help You Stay Relevant
    Author: Elaine Ip If you’re a savvy digital marketer, you’ve probably been on the content marketing train for years. Bonus points for you, but is that pile of existing content starting to look a little stale? For those in a fast-paced industry, some of your best content might start to look stale after only a year or two.
  • CONTENT STANDARD  |  SATURDAY, OCTOBER 22, 2016
    [Content, Relevance] 9 Content Strategy Tips from MarketingProfs B2B Marketing Forum 2016
    But I also think of the amazing conference they’ve been putting on for 10 years now, inviting some of the best B2B marketers from around the world to gather for four days of learning content strategy and being inspired. In marketing, you need creativity and a willingness to fail—Ann Handley, Chief Content Officer, MarketingProfs.
  • ACTIVEDEMAND  |  THURSDAY, OCTOBER 20, 2016
    [Content, Relevance] This Halloween Season, Bring Pages Back From the Dead with Dynamic Content!
    This Halloween Season, Bring Pages Back From the Dead with Dynamic Content! One such element in the sometimes spook-tacular realm of marketing is dynamic content. But it is possible to bring back dead Pages with dynamic content. Use dynamic content to match the search context and fulfill user expectation. Eeeeeek! Call-To-Actions
  • KOMARKETING ASSOCIATES  |  THURSDAY, OCTOBER 20, 2016
    [Content, Relevance] So You Want to Create Content That Actually Converts?
    Creating content that leads people to a desired action on your website (filling out a form submission, downloading a piece of content, subscribing to a newsletter, etc.) isn’t just a good idea in content marketing – it’s the very essence of content marketing. as a means to measure content performance. 
  • HALEY MARKETING  |  THURSDAY, OCTOBER 20, 2016
    [Content, Relevance] Blogging in a World Where Everyone Blogs
    With all of that content on the internet, how are you supposed to create content that stands out? You need to write content that answers questions your audience has and may be searching for online. But don’t ask for permission and reshare their content on your blog – write your own opinion on the subject. Be Original.
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 18, 2016
    [Content, Relevance] 20 Content Marketing Tools to Rely on From Start to Finish
    When used effectively, content marketing can help build your brand, attract new business, support SEO initiatives, and improve your reputation across the industry. However, truly impactful content strategies require some very hard work and dedication. When generating new content ideas, I typically start the process with Google.
  • VIDYARD  |  TUESDAY, OCTOBER 18, 2016
    [Content, Relevance] 4 Video Marketing Strategies to Help You Get Better Results Right Now
    The thing is, businesses all over the world believe in the power of video, but don’t quite understand how to translate video content into tangible results their executives will appreciate. Map video content to your buyer journey and buyer personas. Optimize your video content and social channels. Don’t forget about SEO either!
  • HUBSPOT  |  FRIDAY, OCTOBER 14, 2016
    [Content, Relevance] How to Generate Leads From the Most Popular Pages on Your Website
    You can also use Google Analytics to find your most popular web pages by looking at your "Top Content" report. To get this report, log in to Google Analytics and go to Content Optimization > Content Performance > Top Content. Here are two examples of businesses showing site visitors relevant content.
  • KOMARKETING ASSOCIATES  |  THURSDAY, OCTOBER 13, 2016
    [Content, Relevance] 4 B2B Marketing Strategies for Lead Generation
    This not only tells you that you’re getting more eyes on your website but that they are highly relevant and qualified eyes. Optimize Your Website with SEO. Enter our good friend SEO. Demonstrate Expertise Through Blogging/Content Marketing. Below I’ve outlined a few B2B marketing strategies to increase lead generation.
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 11, 2016
    [Content, Relevance] How to Leverage SEO for B2B Lead Generation
    Author: Nate Dame Too many marketing activities still happen in silos, and search engine optimization (SEO) is one of the most isolated. While SEO and lead generation are primary drivers of new leads for most B2B organizations, these teams typically only collaborate when new content needs an SEO review (if that).
  • CONTENT STANDARD  |  TUESDAY, OCTOBER 11, 2016
    [Content, Relevance] 6 SEO Strategy Basics Your CEO Should Learn
    If you’ve ever been involved in defining an organization’s SEO strategy, chances are you’ve experienced a situation like this: an executive calls you into her office with an important request. She needs to you to improve or fix her site’s SEO. ” Why are executives so undereducated about SEO best practices?
  • HUBSPOT  |  TUESDAY, OCTOBER 11, 2016
    [Content, Relevance] How to Learn SEO: 9 of the Best Resources to Bookmark
    And that, says HubSpot Senior Acquisition Manager Matt Barby, is due to the deluge of information available on SEO. Luckily, because Barby's job has involved working with SEO and its experts over the past few years, he's built a go-to arsenal of resources on the topic -- which we're eager to share. Check them out below. Start Here."
  • HUBSPOT  |  MONDAY, OCTOBER 10, 2016
    [Content, Relevance] How to Write a Job Ad That Excites Candidates
    Use the information you acquire to make potent promises that 1) you know you can keep and 2) your target candidate wants to hear. 2) Mind your SEO. So, yes, relevant keywords are still important, especially when writing job ads. In other words, don’t call your open content marketing position an “Attention Ninja” or “Audience Crafter.”.
  • HUBSPOT  |  FRIDAY, OCTOBER 7, 2016
    [Content, Relevance] How to Detect, Repair & Profit From Underperforming Content
    As a marketer, you’re used to leveraging a variety of channels to promote your business, up to and including content marketing. Unfortunately, not every piece of content you create is going to be a winner. Is the Content Really Failing? How to Identify Underperforming Content. Highly relevant. Entertaining. Fresh.
  • HUBSPOT  |  THURSDAY, OCTOBER 6, 2016
    [Content, Relevance] The Modern Nonprofit's Guide to SEO
    SEO can be a funny thing. Part of SEO's stupendous value is that a well-optimized webpage can keep generating quality traffic to your nonprofit's online presence years after it was first published. It also means your SEO work is never done. Your SEO might be awesome right now. Upping the Ante in Your On-Page SEO.
  • CONTENTLY  |  TUESDAY, OCTOBER 4, 2016
    [Content, Relevance] Introducing Contently Live
    Contently Live: Built for and by content marketers. The same thing holds true for content marketing, which is why we launched The Content Strategist in the first place. We knew that if we wanted to build the best content marketing company out there, we’d have to be great content marketers ourselves.
  • SCRIBBLELIVE  |  FRIDAY, SEPTEMBER 30, 2016
    [Content, Relevance] Cocktails & Content [San Francisco]: What We Learned from Our Panelists
    On the evening of Thursday, September 29th, we took over The Mezzanine to bring together San Francisco’s brightest marketing minds for a discussion about content marketing – and we enjoyed a few cocktails, too. Elliot Brown  – Head of Content @ Gusto. The customer journey needs to inform all content decisions and strategy.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 30, 2016
    [Content, Relevance] How Building Tools Can Generate New Leads for your Agency
    When you think of driving leads for your agency or business online, what comes to mind? I bet it's the usual suspects -- SEO, paid search, content marketing -- all of which are important and can be fantastically profitable. Copy of the report (this has all the SEO points for the site they ran). What exactly should we build?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, SEPTEMBER 29, 2016
    [Content, Relevance] Keep Your Customers Coming Back in Times of Content Overload
    Randy Frisch and I had the chance to connect with some of the best professionals in content marketing, and we kept you in mind every step of the way. Choose a Content Pros podcast and press play. Thomas , and Jay Baer share their content marketing expertise. How your brands can lead your content to success.
  • KOMARKETING ASSOCIATES  |  THURSDAY, SEPTEMBER 29, 2016
    [Content, Relevance] What Wikipedia Doesn’t Tell You About SEO Techniques
    It is littered with myths and some facts, but fails to correctly explain what SEO is to readers. In this blog we will dive into the deeper aspects of SEO techniques and what Wikipedia is leaving out. So What Does Wikipedia Say About SEO? Different SEO Techniques. It’s like Wikipedia thinks SEO is a game of hide and seek.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 28, 2016
    [Content, Relevance] 7 Amazing Tips to Help Boost A Blog Post’s Organic Ranking
    I f you are currently running a content marketing campaign, I'm sure that you have written and published a good amount of blogs. You can publish a great piece of content, but if no one ever reads it your time and energy will have been for nothing. But are they bringing in traffic? So what can you do about it? Bottom of page 1? Page 2?
  • SCRIBBLELIVE  |  WEDNESDAY, SEPTEMBER 28, 2016
    [Content, Relevance] Short-form & Long-form: Where They Fit in Your Content Strategy
    Long-form and short-form content both have their place in a content marketing strategy. Short-form content is a great tool to capture and engage an audience, while long-form educates and informs. However, both types of content have potential downsides. In reality, short-form content falls very short of its word max.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 22, 2016
    [Content, Relevance] How To Increase Referral Traffic And Get More Leads
    There are various tactics for accomplishing this goal including search engine optimization (SEO), pay per click advertising (PPC), blogging, social media marketing, etc. The problem is that SEO takes times, PPC is expensive, Google is becoming oversaturated with blog content, and social media has always had a problem proving ROI.
  • KOMARKETING ASSOCIATES  |  THURSDAY, SEPTEMBER 22, 2016
    [Content, Relevance] 8 Keyword Research Tools for Search Engine Marketing in China
    It’s the same with keyword research – you have to cast a wide net to find the right “fish.” No matter if you are an expert with 10+ years’ experience or a beginner, an appropriate keyword research process with the right tools can build a foundation for success in SEO or PPC. Though Google is a global giant, it’s banned in China.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Content, Relevance] How to Host a Marketing Conference That Doesn’t Tank
    The first event of its type in the city, Insight Lancaster brought 125 marketers together to learn the latest thinking on topics like SEO, social media, and more. By organizing sessions this way, organizers ensured that attendees would find topics relevant to their everyday work. By Kerry Gorgone, {grow} Contributing Columnist.
  • MI6 MARKETING AGENCY  |  TUESDAY, SEPTEMBER 20, 2016
    [Content, Relevance] Mi6 Agency’s Top Charts for September 2016
    Auditing your SEO. 450 million web pages audited for SEO in August of 2016 and the major issues are all items that were part of every webmasters ‘SEO 101’ class. Duplicate content, missing ALT tags, broken links and overused meta descriptions top the results. SMBs Struggle to Get the Right Content on the Right Platform.
  • MI6 MARKETING AGENCY  |  TUESDAY, SEPTEMBER 20, 2016
    [Content, Relevance] Mi6 Agency’s Top Charts for September 2016
    Auditing your SEO. 450 million web pages audited for SEO in August of 2016 and the major issues are all items that were part of every webmasters ‘SEO 101’ class. Duplicate content, missing ALT tags, broken links and overused meta descriptions top the results. SMBs Struggle to Get the Right Content on the Right Platform.
  • CAPTORA  |  TUESDAY, SEPTEMBER 20, 2016
    [Content, Relevance] Getting SEO Right: Simple Steps to Better Organic Rankings
    However, organic search (SEO) remains mysterious to a lot of marketers. I’m going to focus on some of the key aspects that will help you get higher in the ranking- architecture and content. Well, because web content is accessed and discovered by Google with a bot(s), not a human. Content is King. Still.
  • KOMARKETING ASSOCIATES  |  TUESDAY, SEPTEMBER 20, 2016
    [Content, Relevance] Appearing in the Google Answer Box: 5 Ways to Increase Your Odds
    The Google answer box feature is a welcomed addition to the SEO community as well. As a content marketer, I see the answer box snippet as an empty plot of prime real estate calling my name. ” For SEOs looking for ways to simply mark a page to be featured, Google says, “You can’t.” Not “Google it.”
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 20, 2016
    [Content, Relevance] 15 Questions to Ask When Hiring an SEO Professional (Seriously)
    Making sure your site is as highly visible as possible in search and maximizing visits requires professional SEO help—whether that comes from inside your company, or from an expert SEO consultant or agency. This isn’t really a question of knowledge (any experienced SEO pro should be able to answer without fumbling for words).
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