• AGGREGAGE B2B WHITE PAPERS  |  TUESDAY, MARCH 28, 2017
    [Content, Relevance] B2B Marketing Trends for 2016
    They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. B2B Marketing Trends for 2016 1 Themes for 2016 The responses fell into seven broad categories: Take content marketing to the next level: B2B content marketers will focus less on producing more material and more on producing better. relevant and carefully targeted) content. content.
  • AGGREGAGE B2B WHITE PAPERS  |  TUESDAY, MARCH 28, 2017
    [Content, Relevance] B2B Marketing Trends for 2016
    They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. B2B Marketing Trends for 2016 1 Themes for 2016 The responses fell into seven broad categories: Take content marketing to the next level: B2B content marketers will focus less on producing more material and more on producing better. relevant and carefully targeted) content. content.
  • AGGREGAGE B2B WHITE PAPERS  |  TUESDAY, MARCH 28, 2017
    [Content, Relevance] B2B Marketing Trends for 2016
    They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. B2B Marketing Trends for 2016 1 Themes for 2016 The responses fell into seven broad categories: Take content marketing to the next level: B2B content marketers will focus less on producing more material and more on producing better. relevant and carefully targeted) content. content.
  • SNAPAPP  |  TUESDAY, MARCH 28, 2017
    [Content, Relevance] What Are the Modern Marketing Struggles? An Interview With Gabriel Marketing Group
    We love content. This is particularly relevant today, as the digital marketing landscape is becoming more crowded and competitive. This challenge became particularly relevant as mass adoption of CRMs took place in the last 5-10 years. Instead, companies need to focus on the user journey and delivering relevant and useful content to prospects. Pure, traditional SEO is gone – we always say think beyond the metatag. Content loading
  • ACT-ON  |  MONDAY, MARCH 27, 2017
    [Content, Relevance] What Can You Do with Marketing Automation: Surprise! Its more than you think.
    Brand Marketing tasks and responsibilities can include public, press, analyst, shareholder, and influencer relations; corporate communications; social media; advertising; events and sponsorships; and content marketing. Demand Generation tasks and responsibilities can include marketing activities such as lead generation and nurturing, lead scoring, sales alignment, content marketing, and field marketing. Schedule social promotions of your pages, content, and forms.
  • WEBBIQUITY  |  MONDAY, MARCH 27, 2017
    [Content, Relevance] The 17 Best Social Media Management Tools
    Enter your content into a queue and SocialFlow uses real-time data, along with your business rules, to determine what and when to publish through your social media accounts. Add content manually, in bulk, or through an RSS feed to Edgar. The tool automatically reshares older posts, keeping your content and accounts active. Edgar though takes scheduling a step forward by enabling the system to choose what content to share (with your help).”
  • KAPOST  |  FRIDAY, MARCH 24, 2017
    [Content, Relevance] 5 Ways to Use Your Blog to Test New Ideas
    Content managers rush to get posts out to announce upcoming webinars, maintain a deluge of articles for SEO’s sake, or worse: simply publish content to check something off the to-do list to “keep busy.” ” But we all know that more content isn’t synonymous with better content. Instead, it’s all about writing the right type of content that is delivered to the right customer at the right time. Consider content.
  • CONTENTLY  |  THURSDAY, MARCH 23, 2017
    [Content, Relevance] The Legally Hazy World of Cannabis Marketing
    Until that point, Mary’s Medicinals posted about its products, shared relevant news articles, and ran paid advertising campaigns. Anyone can report content to us if they think it violates our standards. Our teams review these reports rapidly and will remove the content if there is a violation. Honderd had one opportunity to appeal Facebook’s decision by removing all content related to marijuana. It’s all about producing valuable content.”
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 23, 2017
    [Content, Relevance] 5 SEO Tips for Videos: How Google Ranks Them & How to Optimize
    Facebook, Twitter, and YouTube are great places to get eyes on your video content, but prospects aren’t necessarily in work- or buy-mode as they scroll through these platforms. By following a few best practices for video SEO, you’ll enjoy more visible video search results and drive more organic traffic—and qualified leads—to your video content. When hosting videos on your site, the tasks for optimizing video content are similar to those for written content and images.
  • WEBBIQUITY  |  THURSDAY, MARCH 23, 2017
    [Content, Relevance] The 15 Best Content Distribution and Amplification Tools
    Creating awesome content won’t do your business any good if no one sees it. So how much time should you spend on content promotion versus content production? ” What is clear however is that with two million blog posts written every day, you need more than great content to stand out. These 15 tools can help you distribute your content more broadly, share it socially, repurpose it for different audiences, and amplify it using paid channels.
  • BIZNOLOGY  |  MONDAY, MARCH 20, 2017
    [Content, Relevance] 6 assumptions push marketing gets wrong
    I recently gave a keynote address to the Content Strategy Applied conference in London. The visuals will help when I reprise the talk at Intelligent Content Conference in Las Vegas on March 30. The presumption of relevance. They come down to what I call the presumption of relevance, the idea that we can make meaningful communication regardless of relevance. The simple truth is that unless communication is relevant, it can never be meaningful.
  • ONALYTICA B2B  |  FRIDAY, MARCH 17, 2017
    [Content, Relevance] 10 Tips for Selling in Influencer Marketing to Senior Management
    Now, we’re not saying that this is always going to be a challenging process in which you have to overcome lots of hurdles and difficult questions; nor are we denying the fact that some senior managers will possess all the relevant knowledge, but failing to prepare is preparing to fail – as the saying goes. Increase in likes and shares of content. Is there a call to action in your content- what’s the conversion rate?
  • HUBSPOT  |  TUESDAY, MARCH 14, 2017
    [Content, Relevance] How to Use Wistia: A Step-by-Step Guide
    And if you haven't experimented with this powerful medium yet, you're missing out -- 66% of B2B marketers are already creating video content to support both their marketing department goals and larger business initiatives. Businesses that have fully adopted video are constantly coming up with new ways to make meaningful connections with their audiences through video content. Why Video Content. 3) Video can improve your website's SEO. Did they find the content helpful?
  • ACT-ON  |  WEDNESDAY, MARCH 8, 2017
    [Content, Relevance] Link Building and SEO Strategies to Resurrect in 2017, Part 1
    Websites that earn valuable organic traffic from search engines are often aware of the powers of search engine optimization (SEO). If you only implement a few webpage best practices, stay aware of industry trends, and focus on good content, your rankings and traffic are likely to remain steady. Are Links a Part of Your 2017 SEO Strategy? Beginners Guide to SEO: Best Practices by Hongkiat.com. Make sure it’s relevant.
  • HUBSPOT  |  MONDAY, MARCH 6, 2017
    [Content, Relevance] The Beginner's Guide to Small Business Marketing Online
    To ensure that your website shows up in search ahead of your competitors, It's important for your company to invest in search engine optimization (SEO) and keyword research. If you choose to do this, you can use a CMS (content management system) to do so. Once you've created your website, most CMS platforms offer plugins to help you optimize your content for search (look for SEO plugins). Speaking of SEO and Google rank, what's that all about? What is SEO?
  • PUREB2B  |  SUNDAY, MARCH 5, 2017
    [Content, Relevance] 10 B2B Lead Generation Strategies for 2017
    Think about something you can address with an innovative product or content offer. Ramp Up your SEO. SEO today is all about relevance and authority , and that’s how you should address your brand’s online assets. Create Quality Content. Content is the currency of the web nowadays, so you should regularly publish content. But don’t create content for content’s sake.
  • WEBBIQUITY  |  FRIDAY, MARCH 3, 2017
    [Content, Relevance] Link Building and Mobile SEO in 2017
    Link building is one of the best ways to both increase your website’s authority (which helps with SEO) and get your brand more widely recognized within your niche. So it’s more important than ever to ensure your website ranks highly for relevant keywords. Gaining quality links requires building strong relationships with bloggers and websites relevant to your niche. Links from spun content. Guest post by Molly Jones.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 2, 2017
    [Content, Relevance] 14 Visualizations Mapping The B2B Buyer Journey
    The reason this discussion is important is because it helps establish a foundation for keyword research used in all online marketing endeavors, but particularly SEO , PPC, and content marketing. Tony Zambito’s blog post and buyer experience mapping may be more than six years old but it still holds relevance for B2B marketers looking to uncover their own buyers’ journey. B2B Buyer Journey and Content Marketing. Mapping Content to the Buyer’s Journey.
  • ONALYTICA B2B  |  WEDNESDAY, MARCH 1, 2017
    [Content, Relevance] Why Every CEO Should Have a Social Media Presence
    Investing a mere 15 minutes a day to share content, post your own content, or interact with the community can help generate warm business opportunities. Rather, focus on consistently pushing out quality tweets with relevant content. Is what you’re posting relevant to them? You want your followers to become familiar with your name and tweeting schedule, all while posting quality content. 2) Ensure you’re posting interesting content.
  • CONTENTLY  |  TUESDAY, FEBRUARY 28, 2017
    [Content, Relevance] The Content Marketing Brand Management Checklist
    These failures often cost content marketers their credibility and, in some cases, their jobs. To ensure your brand doesn’t run into a crisis—or stall production with unnecessary steps—we’ve put together a brand management checklist to help you keep your content marketing on the right track. Narrowing in on language specifics requires thinking about SEO keywords that should be associated with your brand as well as the words or phrases you want to avoid.
  • HUBSPOT  |  TUESDAY, FEBRUARY 28, 2017
    [Content, Relevance] 5 Services Your Agency Shouldn't Offer in 2017
    They're either paths that have already been well-trodden by other big players, obsolete tactics that are starting to lose relevance, or services that don't fit well into the modern marketing playbook. which really has nothing to do with the typical content generation and placement duties of a traditional agency. Its goal has been to find and penalize sites that operate in ways designed to game SEO.
  • WEBBIQUITY  |  FRIDAY, FEBRUARY 24, 2017
    [Content, Relevance] Five Reasons Why Sales Strategy Doesn’t Work for Many Small Businesses
    Many small businesses work on SEO, SEM, and advertising on Facebook, LinkedIn, Twitter and YouTube simultaneously, and end up generating little return on investment (ROI). Concentrating their campaign efforts on SEO (or SEM) and Facebook (or LinkedIn) ads may deliver better returns than working on every channel. Use relevant content to help users in making a right decision. Guest post by Anthony Bergs. Customers are the heart and soul of any business.
  • WEBBIQUITY  |  THURSDAY, FEBRUARY 23, 2017
    [Content, Relevance] The 26 Best WordPress Plugins
    WordPress is far and away the most popular content management system (CMS) for websites. Certainly another reason though is the universe of WordPress plugins—helpful add-ons for site management, customization, content development and promotion, email list building, connections to other applications and online services, and much more. Features include Simple and Advanced modes, multiple audio/video player options, subscribe to podcast tools, and podcast SEO features.
  • BUZZSUMO  |  TUESDAY, FEBRUARY 21, 2017
    [Content, Relevance] The ‘Less Is More’ Content Strategy
    What is the ideal frequency for publishing content? However, you can adopt different content strategies from high frequency publishing through to Jay Baer ‘s advice that you should only publish when you have something worthwhile to say. In this post I want to focus on the “less is more” content strategy. Yes, you really can drive more traffic by publishing less content. Brian Dean of Backlinko has executed this content strategy to great effect.
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 21, 2017
    [Content, Relevance] How to Create Evergreen Content with Lasting Engagement
    Author: Anna Talerico Evergreen content is important for SEO, but does it really engage your audience? There’s a simple solution for keeping evergreen content engaging while retaining your rank: make sure your content experience evolves, even if the content itself remains evergreen. What Is Evergreen Content? Simply put, evergreen means that the content will always be relevant to readers of a particular blog or website.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 21, 2017
    [Content, Relevance] The 21 Best Content Curation Tools
    Although content marking is now a nearly universal practice—with 93% of B2B marketers using content marketing— half of all marketers still rank “producing enough content” as one of their top five challenges. Fortunately, content marketers don’t have to do it all themselves. Content curation offers a way to repackage and repurpose the work of others to serve the needs of your brand’s audience. Automates sharing of curated content.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 20, 2017
    [Content, Relevance] 10 Epic Shifts that are Re-Writing the Rules of Marketing
    Instead of fighting over keywords in a never-ending SEO/ad war, the new battleground will be creating the most fun and immersive experiences for our customers. To look at the future of content marketing, we need to observe the bleeding edge of content disruption occurring with traditional media. The fragmentation of content channels that occurred with the internet (everyone is a publisher!) Think of it as content shock specifically for influencers.”
  • ACT-ON  |  FRIDAY, FEBRUARY 17, 2017
    [Content, Relevance] Seven Best Practices for Building and Growing a Subscriber List
    After all, you not only want a lot of email addresses, you want a lot of email addresses that are relevant to your business and your goals. Then go out and spend money on stuff like SEO and landing pages and offers. Know your audience and tailor content to their interests. “To If it is indeed subscribers you are looking for, then you must start the process with valuable content for a niche audience.
  • CONTENT STANDARD  |  THURSDAY, FEBRUARY 16, 2017
    [Content, Relevance] Machine Learning Is Making SEO Marketing More Human
    So, as I sit here at my desk, delving into research, getting up to speed on SEO marketing tactics, and reading story after story about chatbots, machine learning, artificial intelligence (AI), social media tools, and automation, I really can’t help but daydream—albeit fitfully—about the future. But that won’t change the need to provide relevant, useful, and valuable content to consumers—at the right time, in the right way.” Marketing SEO
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 15, 2017
    [Content, Relevance] How A CMO Uses Storytelling To Engage Audiences
    Under Jeremy’s guidance, independent marketing teams at each of Peaksware’s four companies TrainingPeaks, TrainHeroic, MakeMusic and Alfred Music continually evolve similar data-driven, content-based, LTV-focused strategies. Email (for all the reasons noted above) is proven to be one of our best mechanisms to deliver that content. Why do you think this “old school” channel remains so relevant? Jeremy Duerksen is CMO at Peaksware.
  • ACT-ON  |  WEDNESDAY, FEBRUARY 15, 2017
    [Content, Relevance] 4 Ways That Automation Is Transforming Marketing
    More relevant content is provided. When companies show customers more relevant content and offers based on past shopping history, they can increase average sales by 20 percent. Content marketing keynote speaker and best-selling author Ann Handley said, “Even when you are marketing to your entire audience or customer base, you are still simply speaking to a single human at any given time.”. Personalized website and email content.
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 14, 2017
    [Content, Relevance] 30% of Content Marketers Are Motivated by Ranking Higher in Search
    Clutch’s recent research , “The Complete Guide to Content Marketing for SEO,” highlights best practices for B2B and B2C companies when publishing content for SEO purposes. This survey of 300 content marketers found that 30 percent create content to rank higher in search engines. When comparing B2B and B2C company content goals, B2B companies tend to favor lead generation more than B2C, while also focusing on brand awareness and search engine visibility.
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 14, 2017
    [Content, Relevance] The Good, the Bad, and the Ugly of Seasonal SEO
    I’m talking about seasonal SEO. Seasonal SEO is a tactic online marketers can use to drive more organic traffic and gain more visibility to their sites during seasonally-specific peak traffic periods. Justina, you said SEO is a long-term plan, not short. Let’s look at the good, the bad, and the ugly of seasonal SEO. The most obvious good of seasonal SEO is that it revolves around current trends and news, thus attracting more newcomers. Oh Valentine’s day.
  • SNAPAPP  |  TUESDAY, FEBRUARY 14, 2017
    [Content, Relevance] Interactive Content, Marketing Automation, and the Engagement Economy
    With more than 90% of B2B marketers using content marketing as part of a larger inbound strategy, today’s marketing teams are finding that audiences are nearing a saturation point in regard to the amount of static content being sent their way. In the engagement economy, interactive content paired with marketing automation is enabling a two-way conversation that’s highly personalized and relevant, unlike the one-size-fits-all approach that we often see with static content.
  • KAPOST  |  MONDAY, FEBRUARY 13, 2017
    [Content, Relevance] Tips for Using Video to Increase Social Media ROI
    Videos are the most engaging content used in modern campaigns. The first step towards integrating a video campaign with your social presence is simply to produce the right kind of video content. Creating your video content can be as simple as having the talented shutterbug use a high-quality DSLR—or, for a more sustained, long-term campaign, hiring a video marketing team to produce professional audiovisual pieces. Mention video content in discussion groups.
  • CONTENT STANDARD  |  MONDAY, FEBRUARY 13, 2017
    [Content, Relevance] Spring Cleaning, Marketing Style: How to Conduct Your Next SEO Audit
    With 2016 behind, you’ve hopefully had a number of successes—more content produced than in any year previous, better site traffic, more interaction. But regardless of successes, it’s still a good time to pause and do both a content and an SEO audit. There is an overall shift taking place in SEO right now. Perhaps your team is buried so deeply in Moz statistics that your content has become lukewarm. For the Content-Deficient Technophiles.
  • WEBBIQUITY  |  MONDAY, FEBRUARY 13, 2017
    [Content, Relevance] The 29 Best Social Media Monitoring Tools
    Social media monitoring, analytics and stats for Facebook, Twitter, YouTube and Instagram, with benchmarking to measure your performance against peers, insights to optimize content, and reporting capabilities. Retweet, reply, comment, and like relevant content, right from your tagboard. Embed posts from all the major social networks in a single view, and automatically notify users when their content has been featured. 5: The 23 Best Content Ideation Tools. #6:
  • HINGE MARKETING  |  THURSDAY, FEBRUARY 9, 2017
    [Content, Relevance] Return on Marketing Investment: A Professional Services Primer
    But firms are increasingly turning to online tools — usually as part of a content marketing strategy — for several reasons: They are fast. Downloadable educational content. Downloadable educational content — When people download your most valuable educational content, especially when it’s behind a registration form, they are usually very engaged. Educational content serves a larger purpose, too. Blogging — Blogs are a key component of content marketing.
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 9, 2017
    [Content, Relevance] The B2B Marketer’s Essential Guide to WeChat Official Accounts
    After a WeChat user subscribes to your Official Account, you can interact with the subscriber in several ways: sharing content, communicating via text/voice, and even setting up various features/services via API. The update can be a single post or multiple posts bundled together; it depends on your content production capabilities and marketing needs. With a less frequency, you may avoid annoying followers with lots of updates and you’ll have more time to produce better content.
  • BIZNOLOGY  |  THURSDAY, FEBRUARY 9, 2017
    [Content, Relevance] Interesting content marketing trends to watch for in 2017
    Strategic content marketing is an integral part of successful businesses, both local and globally. With CopyPress reporting that 84% of digital agencies expect content to become more important in 2017 , now is the time to jump on the bandwagon, if you haven’t already. A new year is upon us and growth is evident with the many changes in content marketing. CMI reports that roughly 37% of B2B marketers and 40% of B2C marketers have a documented content plan.
  • CONTENT STANDARD  |  TUESDAY, FEBRUARY 7, 2017
    [Content, Relevance] To Save Your Creative Passion, Leave Brainstorming to the Rest of Us
    The agreement binds your company to the provider of a content marketing platform, and it binds your marketing team to the idea that storytelling can grow your business. The people you convinced to sign the agreement are now watching and waiting to see the benefits of a new content marketing program. It’s time for you to start brainstorming content ideas that stand out on the web, social media, and email. Content so good that it deserves a place in people’s lives.
  • ACTIVEDEMAND  |  MONDAY, FEBRUARY 6, 2017
    [Content, Relevance] Beyond Responsive Web Design to Adaptive Web Design
    But have you considered the benefits of Adaptive or Dynamically served content over simply responsive design? A responsive website displays the same content in different layouts based on the device being used, while an adaptive website does the same thing but shows different content based on the device used and/or individual accessing the site. Adaptive sites – particularly those that offer contact/context-based dynamic content – do more than just look good on mobile devices.
  • CONTENTLY  |  THURSDAY, FEBRUARY 2, 2017
    [Content, Relevance] Ask a Content Guy: How Do I Stand Out From My Competitors?
    When Contently launched in 2011, there were only 150. That means there are about 25 times more companies creating content about marketing and competing for my target audience’s attention. It was also one of the dozens of inquiries I got during our content strategy webinar last week. How do I differentiate my content from competitors who are also writing with ‘an audience-first’ focus? Contently is a content marketing technology solution.
  • ACT-ON  |  THURSDAY, FEBRUARY 2, 2017
    [Content, Relevance] How to Write SEO-Friendly Content for Inbound Success
    Whatever it is, it needs to be SEO-friendly content for Google and the other search engines. 72% of business owners with an SEO strategy report that it improved their bottom line. With such statistics, it’s clear that you should strive to optimize your content on every page of your website, from product pages to landing pages to your blog. And, yes, you should be regularly adding content to your blog. Know the line between relevance and volume.
  • WEBBIQUITY  |  THURSDAY, FEBRUARY 2, 2017
    [Content, Relevance] The 24 Best Email Marketing Tools
    Email marketers are challenged not only to make their messages stand out in that deluge, but also to provide relevant, actionable information to targeted recipients. But the potential payoff for effective email marketing is substantial; email messages are more likely to be seen and acted upon by decision makers than online content, social media, or advertising. It has huge SEO benefits and gets so much more across than words and even pictures.
  • HUBSPOT  |  TUESDAY, JANUARY 31, 2017
    [Content, Relevance] Why Design and Coding Academies Need to Get in on Inbound Marketing
    If you want your academy's message to shout out and reach your prospective students, you need to be using inbound and content marketing. Fortunately, your creative natures and enterprises are great fits to achieve great results with content marketing and inbound. You're Already Flush with Content. For a lot of marketing teams, creating quality content on a consistent basis is a big challenge. Your faculty and students already create amazing content daily.
  • ACT-ON  |  TUESDAY, JANUARY 31, 2017
    [Content, Relevance] 10 Content Creation Mistakes That Make Me Crazy
    What are most content marketers doing for 2017? Creating more content. Here are ten of the most common content marketing mistakes I see: 1. Most of the content being shared hasn’t been read by the people sharing it. Would you do it if you knew the right headline could triple or quadruple how many people read your content? We talk a lot about personas in content marketing, and there’s a reason. It comes down to relevancy.
  • ACT-ON  |  FRIDAY, JANUARY 27, 2017
    [Content, Relevance] The 7 Characteristics of Great Marketing Content
    Marketing content drives business. In order for content marketing to be successful it must accomplish two things. Whether it’s a datasheet, white paper, demo script, or webpage, marketing content needs to speak directly to the needs and wants of your prospects and customers. Secondly, your content must address every stage of your buyer’s journey – from building brand awareness, to driving demand, to expanding customer relationships. Watch for Content Creep.
  • CONTENT STANDARD  |  WEDNESDAY, JANUARY 25, 2017
    [Content, Relevance] 3 Marketing Campaign Opportunities Financial Service Brands Missed
    Campaigns may generate strong numbers, but they are usually costly—both in terms of content creation and distribution. (In And while campaigns may be effective at raising awareness for a particular promotion, the content that is created becomes an awkward asset for the company: it can’t be repurposed or realigned to fit any long-term content strategy. The microsite is somewhat of an antiquated content strategy. Content Strategy Marketing
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 24, 2017
    [Content, Relevance] 30 SEO Best Practices for B2B Organizations in 2017
    In the world of SEO, it’s extremely difficult to project for the year to come. As we enter 2017, I thought it would be helpful to establish a set of best practices that will have the most positive impact on your SEO strategies. Buyers Want Personalized Content. It’s important to think about buyers’ needs throughout the keyword research process, as well as during content creation. But B2B marketers need to broaden their thinking when it comes to SEO.
  • WEBBIQUITY  |  TUESDAY, JANUARY 24, 2017
    [Content, Relevance] The 32 Best Twitter Marketing Tools
    Looking at the most significant social networks for the coming year, Upfluence contends that “Twitter remains a must-use for content distribution to boost visibility and drive follower growth in niche or specific communities,” and that while both B2C and B2B marketers extensively use the platform, its performance is slightly stronger on the B2B side. Twitter’s key strength is in driving traffic to informative online content including news and blogs. (It’s
  • HUBSPOT  |  TUESDAY, JANUARY 24, 2017
    [Content, Relevance] Is it Ever OK to Work for Free? 10 Agency Leaders and Freelancers Weigh In
    Or, if you're in a position to land a client, make a deck with examples of how you'd market the company, accompanied by relevant examples of your work in a nice short PDF. My Content Specialist began as a freelance journalist, and also worked as an unpaid intern for a regional newspaper. SEO consulting) and then to offer clients an additional free service in an area they aren't yet an expert in to gain some experience.
  • CONTENT STANDARD  |  FRIDAY, JANUARY 20, 2017
    [Content, Relevance] For Email Marketing That Sticks, Story Matters
    From its very bland subject line (and the personalization error it clearly encountered) to its vague content, there’s nothing within the email that sticks with the reader. Luckily, however, email marketing is second nature—and the important lessons you’ve learned about creating successful emails in the past can be applied to future emails as part of your content strategy. Plus, there’s the bonus of affiliate partner deals and links to other content from theSkimm.
  • ONALYTICA B2B  |  WEDNESDAY, JANUARY 18, 2017
    [Content, Relevance] MarTech: Top 100 Influencers and Brands
    Be sure to follow them to stay up to date on the best content and resources on MarTech! 2017 will see some exciting new content types and channels come to the fore. Live video – and ephemeral networks like Snap Inc’s Snapchat – will continue to see hockey-stick growth in tandem with advances in cheaper, live-stream capable 360-degree hardware, and other wearables (such as Snap Inc’s Spectacles), and brands will start to take better advantage of these engaging content types.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 18, 2017
    [Content, Relevance] 12 Questions You Need to Ask Before Hiring an SEO Company
    Author: Nate Dame Search engine optimization (SEO) is a constantly evolving practice, as search engines continue to update their algorithms to provide a better user experience. Where SEO could once be effectively done with keyword density equations and cheaply bought backlinks, modern SEO only works as part of a holistic, integrated digital marketing strategy. Companies that once kept their SEO in-house are finding it more complicated to create measurable SEO success.
  • WEBBIQUITY  |  TUESDAY, JANUARY 17, 2017
    [Content, Relevance] The Four Best Online Survey Tools
    What content will be most valuable and compelling to them? Survey tools can be valuable in both the pre-CRM stage (asking questions of unknown website visitors to help with content, messaging, and design) and post-CRM phase (customer and prospect research). Sample review: “For writing relevant content that people actually want to read, I use Qeryz. My SEO strategy is very content-centric so writing stuff that people want to read is critical for me.”
  • ACT-ON  |  MONDAY, JANUARY 16, 2017
    [Content, Relevance] Customer Lifecycle Metrics, Part 1: The Rules of Attraction
    It’s important to understand the most likely channels so you can deliver the right content in each one at the perfect time. With this level of insight, you’ll be able to create a strong content creation and marketing plan. How engaging is your content? Content on your site: Look at how people engage with your blog posts, web pages, white papers, webinar descriptions and registration forms, data sheets, and so on.
  • SNAPAPP  |  FRIDAY, JANUARY 13, 2017
    [Content, Relevance] How to Create a Content Promotion Plan in 3 Steps
    So you’ve got a great piece of content. What’s your plan to make sure that your audience sees the content? Without promoting your content, it just sits there on your website looking pretty. If your website has enough SEO power, some people might stumble upon it through search engines – but that’s about it. Without promoting your content, it doesn’t actually go anywhere. Content without promotion is like a car without an engine. A list of curated content?
  • SNAPAPP  |  THURSDAY, JANUARY 12, 2017
    [Content, Relevance] How to Create a Content Promotion Plan in 3 Steps
    So you’ve got a great piece of content. What’s your plan to make sure that your audience sees the content? Without promoting your content, it just sits there on your website looking pretty. If your website has enough SEO power, some people might stumble upon it through search engines – but that’s about it. Without promoting your content, it doesn’t actually go anywhere. Content without promotion is like a car without an engine. A list of curated content?
  • SCRIBBLELIVE  |  WEDNESDAY, JANUARY 11, 2017
    [Content, Relevance] How Content & SEO Marketers Can Help Each Other Be Successful
    Breaking down the silos that separate content marketers from other functions within an organization has been an ongoing theme on our blog recently. We’ve discussed content’s relationship with product marketing , demand generation , as well as sales and customer success. The dynamic between content marketing and SEO is interesting. But the rise of content marketing has not grim-reapered the role of the search engine optimization specialist.
  • HUBSPOT  |  TUESDAY, JANUARY 10, 2017
    [Content, Relevance] 4 Education Marketing Trends to Keep an Eye on in 2017
    Content, SEO and email marketing are not going away but it's important to stay ahead of the curve so you don't fall behind. The powerhouse engagement stats for video content keep growing. People watch more content online. Incorporating video into your content plans is no longer optional. You can even continue to repurpose video recorded as part of a live stream into future content. Prospects Expect Personalized, Relevant Content.
  • FATHOM  |  WEDNESDAY, JANUARY 4, 2017
    [Content, Relevance] Sweeten Your Content With Search Intent Insights From Google
    When it comes to creating visible website content, a good rule of thumb is to give the people what they want! And make no mistake – people are hungry for quality digital content. But before exploring how to team-up with Google when decoding keyword intent, let’s delve into why it’s essential to do so before whipping up a new batch of content. Less focus was placed on the needs of the user, while exact-match keywords within content were given top billing.
  • NUSPARK  |  TUESDAY, JANUARY 3, 2017
    [Content, Relevance] 3 Tips to Designing Blog Pages to Capture Leads
    If you’re doing content marketing right, you’re creating lots of relevant, quality content in the form of blog posts. And hopefully, a healthy percentage of them are evergreen, compounding posts that are building SEO traffic over time. Your relevant post content is attracting visitors who are searching for help, answers and knowledge about topics related to your company’s product or service solution. Relevance is the key!
  • CAPTORA  |  TUESDAY, JANUARY 3, 2017
    [Content, Relevance] How To Choose an International Expansion Strategy
    Following SEO best practices and getting your website to rank highly in your home country can be hard enough, but branching out to other countries is a completely different ballgame. Even if you already have existing web content for several countries, you should periodically evaluate your digital marketing strategy and current performance to determine if you need to use a different structure for regional content. As we all know, SEO is a continuous and ever evolving process.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 3, 2017
    [Content, Relevance] 4 Actionable Insights from Google Search Console Search Analytics Reports
    SEO remains a critical channel for B2B marketers as they shift their focus on a new year’s worth of goals and objectives. As indicated in the recent “ 2016 State of Pipeline Marketing ” report from Bizible , Heinz Marketing , Radius , ReachForce , and Uberflip , SEO ranked 4th amongst tactics used to acquire new customers. So what tactics do B2B marketers use to execute a SEO program ? The latter being more important for global SEO campaigns of course.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 3, 2017
    [Content, Relevance] 4 Actionable Insights from Google Search Console Search Analytics Reports
    SEO remains a critical channel for B2B marketers as they shift their focus on a new year’s worth of goals and objectives. As indicated in the recent “ 2016 State of Pipeline Marketing ” report from Bizible , Heinz Marketing , Radius , ReachForce , and Uberflip , SEO ranked 4th amongst tactics used to acquire new customers. So what tactics do B2B marketers use to execute a SEO program ? The latter being more important for global SEO campaigns of course.
  • HUBSPOT  |  TUESDAY, DECEMBER 27, 2016
    [Content, Relevance] Using Content Marketing in the Professional Services Industry
    Your content marketing strategy should be approached a little differently if your business offers professional services, like practicing law, medicine, or performing some form of consulting work. From there, we’ll look at some tactical strategies you can employ to start using content marketing for professional services on different media channels. In content marketing for professional services, your main goal for messaging is to demonstrate that you’re the expert.
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 27, 2016
    [Content, Relevance] Our Favorite Blog Posts & Articles for 2016: 5th Annual Edition
    The Technical SEO Renaissance. This post from October looks at both the history of technical SEO, where we are now, and where we are going. How to Create Content People Actually Search For. One of the primary challenges with being a content marketer is constantly coming up with new and different blog post topics to write about. This post outlines the factors you need to consider to produce relevant content people are actually searching for.
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 27, 2016
    [Content, Relevance] Our Favorite Blog Posts & Articles for 2016: 5th Annual Edition
    The Technical SEO Renaissance. This post from October looks at both the history of technical SEO, where we are now, and where we are going. How to Create Content People Actually Search For. One of the primary challenges with being a content marketer is constantly coming up with new and different blog post topics to write about. This post outlines the factors you need to consider to produce relevant content people are actually searching for.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, DECEMBER 23, 2016
    [Content, Relevance] Top 15 Marketing Books of 2016
    What Customers Crave: How to Create Relevant and Memorable Experiences at Every Touchpoint by Nicholas Webb. SEO for Growth: The Ultimate SEO Guide For Marketers, Web Designers & Entrepreneurs by John Jantsch and Phil Singleton. " Phil Singleton is a self-described “SEO grunt” who is the founder of a marketing agency whose services include search engine optimization. For too many businesses, SEO has been perceived as Oz.
  • KAPOST  |  THURSDAY, DECEMBER 22, 2016
    [Content, Relevance] 4 Examples of the Best B2B Influencer Content Marketing
    Are you struggling to create engaging content for your B2B audience? Maybe you’re running short on time and are unable to produce enough content. Perhaps you’re facing budget constraints to promote your content. These examples of common B2B content marketing challenges may be all too familiar. They may have even prevented your content marketing from being successful. What is Influencer Content Marketing? Point Blank SEO.
  • HUBSPOT  |  THURSDAY, DECEMBER 22, 2016
    [Content, Relevance] Blogging for SEO: How to Write Blogs that Rank on Page One
    If you want to climb to the top of search engine results pages (SERPs), well-written, engaging content alone won’t cut it. You also need to focus on writing SEO-driven, keyword-focused content that attracts not only website traffic, but the right kind of traffic. We’re sharing 5 essential tips for creating SEO-friendly blog posts without sacrificing user experience and engagement, tips you can start using today: 1) Pick highly-effective keywords.
  • ACTIVEDEMAND  |  WEDNESDAY, DECEMBER 21, 2016
    [Content, Relevance] The Importance of Google and Mobile-First Indexing
    Google and Mobile-First Indexing: What You Need to Know The majority of Google searchers are using mobile devices today, and until recently, Google’s search engine has prioritized the desktop version of a web page’s content over the mobile version when ranking on Google results pages. Avoid copious amounts of markup non-relevant to the specific information content of each document when adding structured data to a mobile site.
  • B2B MARKETING INSIDER  |  WEDNESDAY, DECEMBER 21, 2016
    [Content, Relevance] Planning To Launch A New Website? Here is Your 6 Step Pre-launch SEO Plan
    Search engine’s main task is to give us the content that is relevant to what we’re looking for. […]. Here is Your 6 Step Pre-launch SEO Plan appeared first on Marketing Insider Group. When planning to start a business online, there’s a lot to think about. But one of the most important things to you need to take care of early on is drawing organic traffic to your business website.
  • KEO MARKETING  |  TUESDAY, DECEMBER 20, 2016
    [Content, Relevance] Best Practices for Content Marketing in 2017
    Content marketing is a key component of business-to-business marketing. By maintaining a steady outbound stream of high-quality content, businesses improve the chances of the company website ranking high in search engine results as well as building the brand in the mind of the customer. If handled well, content marketing can build familiarity, increase affinity and deepen trust with both existing and future clients. Create a strategic content map. Content Marketing
  • WEBBIQUITY  |  MONDAY, DECEMBER 19, 2016
    [Content, Relevance] The 20 Best SEO Rank Tracker Tools
    For the latter, SEO practitioners and digital marketers turn to rank tracker (a.k.a. There are SEO rank tracker tools to fit almost any budget or need. Sample review: “Utilize accurate tracking with automated and white label SEO reports, SERPBook says it offers. If you want to guest post it’s one of the indicators you use to figure if the website is relevant. 12) SEO Rank Monitor. 4: The 14 Best Content Planning and Research Tools. #5:
  • HALEY MARKETING  |  MONDAY, DECEMBER 19, 2016
    [Content, Relevance] How Has Blogging Evolved in 2016?
    In a world where there’s a ton of content out there, you shouldn’t miss out on the opportunity! Create your own goals, and determine how a content marketing strategy can best help you achieve these. This makes a great basis for your content marketing plan. You don’t want to produce the same content and blend in with the crowd. Including careful, detailed SEO elements will help to boost your content and allow you to best meet you goals.
  • CONTENT STANDARD  |  FRIDAY, DECEMBER 16, 2016
    [Content, Relevance] 5 Ways to Use AI Technology in Marketing In 2017
    Writing Content. While AI-created content may not be mistaken for Pulitzer-Prize-winning work any time soon, artificial intelligence can shape the beginnings of compelling content and save time in the creative process. All the articles were generated by Automated Insights using what’s called “natural language generation” to sift through available data and create written content. Recommending Content.
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 15, 2016
    [Content, Relevance] 3 Keys to Modern Keyword Research: Update Your Strategy and Tools for 2017
    How we use them in an SEO strategy, however, is always evolving. Understanding the user intent behind keywords is critical, but many companies don’t know about this strategy or don’t know how to properly focus content around user intent. 2017 will be about marketers understanding how to work with search engines to deliver the content users really want. What does that mean for your SEO strategy if you’re a 3PL service? Compare the list to your existing content.
  • SNAPAPP  |  WEDNESDAY, DECEMBER 14, 2016
    [Content, Relevance] 73 Experts Reveal B2B Marketing Trends to Leverage in 2017
    While account based marketing, interactive content , personalization, native advertising, and automation are just some of the hot trends that look set to continue into the new year, there are some new kids on the block. Things like lifestyle marketing, bots and artificial intelligence, advocate activation and episodic content to name a few. Interactive content and visual storytelling. Founder at Content Marketing Institute. Head of Content at MarketingProfs.
  • HALEY MARKETING  |  MONDAY, DECEMBER 12, 2016
    [Content, Relevance] Social Doesn’t Equal Promo
    Posting content that simply states what your services are won’t benefit you on social media. People aren’t going to engage with this type of content. You know your audience – so let them direct your social content. Target the people you are looking to work with (or are already working with) and share information they find relevant and timely. Create a content strategy. Don’t just share content on social media.
  • ACT-ON  |  THURSDAY, DECEMBER 8, 2016
    [Content, Relevance] Rethink Podcast Episode #8 – Top Search Marketing Trends for 2017
    Favorite Quotes: I think this is going to be the case for SEO in 2017, content is going to kind of be the name of the game. This is interesting and relevant now as we as an industry are talking a lot about AMP, accelerated mobile pages. Malte [Ubl], who is the lead developer on the AMP project at Google, gave a presentation where he said ‘Content is king, and UX is queen.’ We can’t just be optimizing page titles and content.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 7, 2016
    [Content, Relevance] Putting Meaning Back Into Marketing
    Analytics help improve the overall view of a company’s performance and are used to develop content and strategies that resonate with customers to generate leads and increase revenue. For 58% of CMOs , analytics are important for SEO and email marketing research. Knowing which customers are relevant to which areas of the business can make a huge difference in reaching them effectively.
  • FATHOM  |  TUESDAY, DECEMBER 6, 2016
    [Content, Relevance] How to Set Your 2017 SEO Strategy: The Essentials
    Over the years, Search Engine Optimization (SEO) has slowly, but surely, transformed into more than just optimizing for the search engine result pages (SERPs). From the days of spamming and jamming, to the rise of mobile and voice search, SEO has evolved and continues to change every day. Along with mobile optimization becoming a priority, navigation and above-the-fold content have their fair share of the digital pie. Need for Customer-Centric Content.
  • ONALYTICA B2B  |  TUESDAY, DECEMBER 6, 2016
    [Content, Relevance] Why B2B Brands Should do Influencer Marketing
    SUCCESSFUL CONTENT. Demand Gen’s B2B Buyer Behaviour Survey found that nearly two-thirds of buyers indicate that content had a significant influence on a decision. Most B2B brands do put a lot of time and emphasis on creating informative content, however, while writing the content is arguably the most important part, this doesn’t guarantee success. However, a brand publishing content with no real strategy will find it very time consuming and often ineffective.
  • SNAPAPP  |  MONDAY, DECEMBER 5, 2016
    [Content, Relevance] 25 Content Marketing Stats to Guide Your 2017 Strategy
    And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. That’s why we’ve gathered 25 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2017. Content Marketing Stats for 2017. 70% of B2B marketers plan to create more content in 2017 compared to 2016. Content Marketing Institute. .
  • HINGE MARKETING  |  WEDNESDAY, NOVEMBER 30, 2016
    [Content, Relevance] Why Business Development Begins with Your B2B Website
    Free Educational Content. Writing educational content is how a firm shares its expertise with the world. A blog is the most common way to deliver a stream of educational content. It’s the heart and soul of most content strategies. In addition, many firms create resource libraries where they make other types of content available: articles, white papers, webinar recordings, videos, etc. Search Engine Optimization (SEO). High-Value Pieces of Content.
  • HINGE MARKETING  |  WEDNESDAY, NOVEMBER 30, 2016
    [Content, Relevance] Why Business Development Begins with Your B2B Website
    Free Educational Content. Writing educational content is how a firm shares its expertise with the world. A blog is the most common way to deliver a stream of educational content. It’s the heart and soul of most content strategies. In addition, many firms create resource libraries where they make other types of content available: articles, white papers, webinar recordings, videos, etc. Search Engine Optimization (SEO). High-Value Pieces of Content.
  • KOMARKETING ASSOCIATES  |  TUESDAY, NOVEMBER 29, 2016
    [Content, Relevance] How Westworld and Google Algorithm Updates Are Alike
    Much like an update to the host’s facial functions, like raising eyebrows, can affect a conversation, Google updates do to our job as SEO professionals. While this isn’t going to be an overnight change, it is definitely something SEO professionals need to be aware of and make necessary changes to the websites they manage. Panda, an algorithm update aimed at filtering search results and removing sites poor quality content, has had a rocky rollout since it was introduced in 2014.
  • HUBSPOT  |  TUESDAY, NOVEMBER 29, 2016
    [Content, Relevance] How to Validate Your Blog Post Topics: A 3-Step Process
    Ideally, you’re already conducting market research and thinking about your audience before you start writing a piece of content. But in case you’re not, or you need to refresh your memory, here are a few questions you should be asking when you’re brainstorming blog content ideas: Who searches for information on this topic? From there, marketers should ask questions to determine the specific angle of their content. SEO Blog Daily Canonical
  • CONTENT STANDARD  |  TUESDAY, NOVEMBER 22, 2016
    [Content, Relevance] What Does Your Amygdala Have to Do with SEO Strategy?
    Where SEO strategy is concerned, however, the amygdala is significant for another reason: it’s the part that causes consumers to choose one brand’s content over another. As such, those emotions must influence the way that marketers optimize online content for Google SEO. But speaking from experience, integrating human psychology with SEO strategy is easier said than done. Or worse: you’ll never get your content in front of them at all.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 22, 2016
    [Content, Relevance] 7 Ways to Improve Your Site’s SEO Game Today
    Author: Nate Dame Search engine optimization (SEO) is vital to a good digital marketing strategy: 73% of in-house marketers and 76% of US agencies said SEO provided excellent or good return on investment (ROI). 89% of worldwide marketers rated SEO successful at achieving objectives of improved search rankings, website traffic, and lead generation. But good, modern SEO also takes time. Technical SEO “Quick Wins”. CSS manipulation and hidden content.
  • HUBSPOT  |  TUESDAY, NOVEMBER 22, 2016
    [Content, Relevance] 8 Interesting Things You Probably Didn't Know About Google's Algorithm
    Algorithms can also read how recent the content is, how likely it is to be spam, and how it pertains to your location. SEO community Moz states that Google makes between 500-600 changes to its algorithm annually , most of which are so minor that the public doesn’t usually hear about them. 3) One of the original goals was to cut through spammy content from advertisers. It’s finding new ways to get the best content to users. Inbound Marketing SEO Daily TOFU
  • HALEY MARKETING  |  MONDAY, NOVEMBER 21, 2016
    [Content, Relevance] Creating Goals for Your Social Strategy
    Share related industry articles, original content from your blog, top job opportunities and links to valuable resources – such as your job board or contact form. In order to do this, you should carefully define your target audience and tailor your strategy to share content your audience will find valuable – and that will drive them back to your website. We strongly recommend driving them back to pages where they will find relevant, helpful information.
  • BIZNOLOGY  |  MONDAY, NOVEMBER 21, 2016
    [Content, Relevance] Design: The top SEO ranking factor
    If you only have resources for one SEO factor, choose design. “How about long-form content?” ” Yeah, you should create more long-form, high quality content, but it’s not the most important thing. ” Yeah, that is the essence of SEO, but you’ll never sustain whatever ranking you get from these tactics without a user-centered design. If they bounce, Google infers that the page is not relevant to the search query.
  • HUBSPOT  |  MONDAY, NOVEMBER 21, 2016
    [Content, Relevance] Google's AMP: A Marketer's Guide to Accelerated Mobile Pages
    AMP enables content to load near-instantaneously by removing JavaScript from the page. It prioritizes text-based content, then loads additional content after the remainder of the page has rendered. Google has partnered with several different publishers and platforms to start using AMP on its content -- Twitter, Vox, BuzzFeed, and the Washington Post, to name a few. Let’s explore why AMP will be so impactful on mobile search and search engine optimization (SEO).
  • NUSPARK  |  SUNDAY, NOVEMBER 20, 2016
    [Content, Relevance] 6 Tips for Collaboration When Producing and Sharing Great Content
    Is your content marketing strategy plagued with glitches and slowdowns? Sometimes you have to re-think how your team works together to produce and distribute your content. Here are six tips for putting together a winning team that works cohesively to plan, create and share business content. Who in your organization is involved in content production? So it’s important to involve all of them in the planning and execution of your content strategy.
  • KOMARKETING ASSOCIATES  |  THURSDAY, NOVEMBER 17, 2016
    [Content, Relevance] 3 Tips for Better Aligning B2B Content Marketing & SEO in 2017
    As every search marketer knows, content is critical in driving SEO efforts. Whether you’re looking to improve traffic, drive conversions, or acquire links, you need quality content in place to help get you there. As noted by Neil Patel , content marketing and SEO are like peanut butter and jelly. In an ideal world, your content and SEO strategy would align perfectly and you’d start seeing your content ranking for your target keywords overnight.
  • ONALYTICA B2B  |  THURSDAY, NOVEMBER 17, 2016
    [Content, Relevance] 10 Reasons Why We do Influencer Marketing
    Associating your brand with relevant influencers can help you achieve differentiation from your competitors- aiding in customer retention. An influencer relevant to your industry will have a whole new network of additional relevant people that you may or may not have been aware of- whether they be other influencers with their own network or potential prospects. Collaborating with influencers opens up copious opportunities in terms of content.
  • KEO MARKETING  |  TUESDAY, NOVEMBER 15, 2016
    [Content, Relevance] Five Keys to Hiring a Digital Marketing Agency
    Digital marketing activities include online channels such as search engine optimization (SEO) content marketing and social media marketing, collectively included in Inbound marketing, as well as search engine marketing (SEM), influencer marketing, display advertising, e-commerce and more. Search Engine Optimization (SEO) changes constantly. Relevant Experience : You want to know how much real-world, hands-on, digital marketing experience the agency has.
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