• MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Content, Relevance] Closing the Loop on Social Leads
    monitor conversations and create content that relates to the discussions you find, you’ll not only reap the. advantages from your evergreen content. Filter through the masses of content by setting up keyword searches for your brand, your main. more extensive pieces of content like eBooks, webinars or how to video series.
  • EMAGINE B2B BLOG  |  THURSDAY, MARCH 26, 2015
    [Content, Relevance] 5 Ways to Increase Your Bounce Rate
    few relevant ads are understandable. However, if there are more ads then content this makes your page tacky, distracting, and going back to point one will likely slow your load time. 'Lets face it, with diminishing attention spans you do not have much time to keep a user on your website once they get there. Autoplay Music/Video. WRONG.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 26, 2015
    [Content, Relevance] Work Together, Not Apart: A Bird’s Eye View of Content Marketing Collaboration
    One such morning as I hummed along to “Make New Friends (But Keep the Old)” I got to thinking about all of the ways content marketing involves relying on friends new and old. Effective content marketing requires collaboration across all functions (search, social, content, PR, etc.). Third-Party Content Development.
  • VERTICAL RESPONSE  |  THURSDAY, MARCH 26, 2015
    [Content, Relevance] 5 Cheap and Cheerful Ways to Promote Your Retail Business
    Whether you send an email newsletter, offers, promotions, event invitations or other forms of communication, using a sign up form on your website, your blog and on social media is an effective way to capture contact information that you can use to provide a great customer experience by giving your subscribers the content they want. 5) SEO.
  • HINGE MARKETING  |  WEDNESDAY, MARCH 25, 2015
    [Content, Relevance] 7 Offline Marketing Strategies that Support Your Online Brand
    3) Print Publications While you won’t give you the same SEO benefits as an online link back to your website, print publications still have a valuable place in offline marketing. Obtaining relevant placements in industry magazines and journals will help increase your brand visibility and showcase your expertise. Branding Strateg
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 25, 2015
    [Content, Relevance] Four reasons why traditional book publishing is dying (and what’s next)
    'In the latest Marketing Companion, we take a “behind the scenes” examination of  The Content Code , a new book that charts a course for winning in a world of overwhelming information density. Why it’s time to re-evaluate the sacred cow of SEO. Our content is free because of their generosity.
  • WEBBIQUITY  |  WEDNESDAY, MARCH 25, 2015
    [Content, Relevance] 13 Great Guides to Growing Your Blog Audience
    'You’ve put extensive effort into your business blog design, content strategy, research, and execution. The short answer is to write great content and then promote it effectively. ” How to Get More Traffic and Traction by Promoting Your Content Like a Boss by Boost Blog Traffic. Simple—but not easy. Email?
  • SYNECORE  |  TUESDAY, MARCH 24, 2015
    [Content, Relevance] 3 Ways to Boost Conversions with Personalization
    'If executed correctly, content personalization can be extremely effective in helping your site convert better. The fact is, the majority of consumers now prefer a personalized content and web experience. Moreover, personalized content converts 10 times better than ordinary ads, according to a recent study by Invesp. Takeaway.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MARCH 24, 2015
    [Content, Relevance] Marketing to the B2B Millennial: 6 Things to Remember
    This doesn’t necessarily mean they want generic sales pitches thrown at them from every direction, rather, they want to have relevant, personalized experiences with the vendor during the research phase. Did you know? This year, Millennials are expected to surpass the Baby Boomer generation as the nation’s largest living generation. 3% of U.S.
  • CMO ESSENTIALS  |  TUESDAY, MARCH 24, 2015
    [Content, Relevance] Twitter for Marketing: Google’s Back and There’s Gonna Be Trouble… If You’re Not Tweeting
    With Twitter carrying weight on Google again, the amount of people who are tweeting about your organization will enrich your SEO efforts – and vice versa as your findability will support your sharability. Remember: If you don’t tweet your own content, who will? Share other people’s content to get others to share yours.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 24, 2015
    [Content, Relevance] Three marketing truths for an information dense world
    'I recently gave a speech at SXSW about my new book The Content Code  and have been asked by a few people if I could re-cap it in a post. Content is the starting line, not the finish line. Now of course everything starts with great content. The economics of content marketing only derive from content that MOVES.
  • HUBSPOT  |  MONDAY, MARCH 23, 2015
    [Content, Relevance] The Essential Reading List for Growth Hackers: 15 Experts to Follow
    In this post, I''ll share with you a list of growth hackers who write the best content about growth hacking on the web. promise that reading content written by these folks will give you the most value for your time. 'I''ve always been in awe of growth hacking. I''m here to tell you there are diamonds in the rough. Follow @seanellis.
  • HINGE MARKETING  |  MONDAY, MARCH 23, 2015
    [Content, Relevance] 10 Essential B2B Marketing Strategies to Grow Your Professional Services Firm
    SEE ALSO: What Every Managing Partner Needs to Know About Your Professional Services Firm’s Website And as new visitors reach your site, robust educational content and carefully targeted offers can drive leads to closer and closer engagements, eventually bringing qualified leads straight to you. The impact of research is clear.
  • MARKETING ACTION  |  THURSDAY, MARCH 19, 2015
    [Content, Relevance] How to Optimize a Blog Post (No SEO Wizard’s Hat Required)
    On-page versus off-page SEO. Because we’ll be talking about optimizing blog posts, we’ll focus entirely on one kind of search engine optimization (SEO): On-page. On-page SEO, as the name suggests, is everything you do to the page itself to improve the search engine optimization of that page. Write for SEO or for people?
  • HUBSPOT  |  WEDNESDAY, MARCH 18, 2015
    [Content, Relevance] 11 Expert Tips for Growing Your Company's Blog
    2) Build a bank of evergreen content. Evergreen content refers to content with a longer shelf life than simple news updates. It provides traffic over a longer period of time, has greater SEO benefits, and is generally more rewarding to create. Start by scanning forums for content ideas. 1) Remain consistent.
  • VERTICAL RESPONSE  |  TUESDAY, MARCH 17, 2015
    [Content, Relevance] 5 Ways to Use Paid Search & SEO Together
    'Paid search and SEO work in different ways to get visitors to your website. Conversely, SEO is relatively cost free, but optimization efforts can take a long time to impact organic rankings. Since paid search and SEO are dependent on keywords, it makes sense that both disciplines should be looked at through a similar lens.
  • CMO ESSENTIALS  |  TUESDAY, MARCH 17, 2015
    [Content, Relevance] 6 Tactical Marketing Enablers for Independent Buyers
    Ungated Content Collections: The practice of gating content for lead generation hinges on a transactional value exchange – the content has to be worth a person’s contact information, otherwise, it’s no deal. Review the data you have on your existing content to see what people are consuming. Demand Generation Trending
  • HINGE MARKETING  |  MONDAY, MARCH 16, 2015
    [Content, Relevance] The Battle for Marketing Talent in Professional Services
    Search Engine Optimization (SEO) Your firm’s visibility online impacts your overall reputation, the number and quality of leads you generate, and much more. Email marketing is a key platform for nurturing leads, as well as sharing your content and staying connected to your audience. Figure 1. Figure 2. It is good news.
  • B2B MARKETING INSIDER  |  MONDAY, MARCH 16, 2015
    [Content, Relevance] Get the Biggest SEO Bang for Your Content Marketing Buck
    'One of the biggest questions we get from our customers is how to get the most value from their content marketing budget. So like any decent and respectable content marketer, we do our best to answer our customers’ top questions. My biggest secrets for SEO and your content marketing budget? Duplicate content myth.
  • MARKETING ACTION  |  MONDAY, MARCH 16, 2015
    [Content, Relevance] Customer Lifecycle Metrics, Part 1: The Rules of Attraction
    It’s important to understand the most likely channels so you can deliver the right content in each one at the perfect time. With this level of insight, you’ll be able to create a strong content creation and marketing plan. How engaging is your content? Pick a keyword or phrase that is most relevant to your business.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 12, 2015
    [Content, Relevance] 10 Examples of Highly Impactful LinkedIn Profiles
    'Last summer I wrote about the importance LinkedIn can be for executing B2B SEO link building. As illustrated in the 2015 B2B Content Marketing report , put out by the Content Marketing Institute and MarketingProfs, 94% of B2B content marketers are using LinkedIn to distribute their content. And Why LinkedIn Again?
  • EMAGINE B2B BLOG  |  THURSDAY, MARCH 12, 2015
    [Content, Relevance] 12 Digital Marketing Statistics to Consider
    SEO: Since 2011, Google has made 83+ major algorithm changes. Moz ) Thats 83+ times that SEO marketer’s have had to change their tactics in 3 years! Using relevant terms in website content is one of the most important SEO Ranking Factors ( Searchmetrics ). B2B Web Strategy SEO Social Media Web Design
  • HUBSPOT  |  WEDNESDAY, MARCH 11, 2015
    [Content, Relevance] 7 Stats You Should Know About Business Blogging in 2015
    As you already know, keeping a blog on your company’s homepage filled with industry news, insights, and informative content is beneficial to your business for many reasons. If you’re putting out valuable content on a consistent basis, you’ll be surprised how much your leads will skyrocket. Being consistent in your writing is a must.
  • FATHOM  |  MONDAY, MARCH 9, 2015
    [Content, Relevance] Hospital Search Implications of Google’s Healthcare Knowledge Graph
    So, other than Google providing relevant to users’ search queries, how might this impact a health system or hospital’s search traffic? Engagement and unique content. Google News Healthcare Online Advertising / SEM / Display SEO healthcare search Knowledge Graph Lower click-thru rate on broad match/general keywords.
  • HUBSPOT  |  THURSDAY, MARCH 5, 2015
    [Content, Relevance] Why Journalists Are Outranking Marketers in Search (And How We Can Compete)
    'In the shifting sands of SEO, there’s one constant: It’s much better to top the SERPs than it is to rank on page two. Thanks to the rise in inbound practices like content marketing and brand journalism, the articles published by brands have begun to evidence some of the hallmarks that make news sites so Google-friendly.
  • MARKETING ACTION  |  THURSDAY, MARCH 5, 2015
    [Content, Relevance] How to Build Your Twitter Following (for Free)
    The kind of followers who will respond to your tweets, share your content and grow your business. Your header should be relevant and professional as well. Followerwonk :  Followerwonk is made by the same people who created the SEO tool Moz. To be worth following, you need to tweet useful, interesting, sharable content.
  • FATHOM  |  TUESDAY, MARCH 3, 2015
    [Content, Relevance] Mobile-Friendliness Will Officially Affect Your Site’s Rankings
    In the official announcement, Google stated, “When it comes to search on mobile devices, users should get the most relevant and timely results, no matter if the information lives on mobile-friendly web pages or apps.” Reasons Why Responsive Web Design is the Best Option For Your Mobile SEO Strategy. Make Content Shareable.
  • SAZBEAN  |  MONDAY, MARCH 2, 2015
    [Content, Relevance] How SEO Can Increase Search Engine Traffic To Your Website
    The science of improving search engine traffic to a website is called Search Engine Optimization, or SEO. While each of the major search engines have their own uniquely designed algorithms to search the web, there are rules to web design and content that boost search engine result performance across the board. SEO Usability
  • VERTICAL RESPONSE  |  TUESDAY, FEBRUARY 24, 2015
    [Content, Relevance] The Top 10 Best Resources to Learn About SEO
    So, how do you make sure your website appears in relevant search results? This is where search engine optimization ( SEO ) comes in. To ensure sure your website is as relevant as possible and when it comes to wowing search engines, you’ll want to learn as much as possible about search engine optimization from the pros.
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 24, 2015
    [Content, Relevance] 6 More Search Marketing Tactics for Manufacturing and Industrial Marketers
    It is encouraging to note that all but one of those tactics remains relevant more than half a decade later, albeit with a few modifications to specific steps or updated resources. The only recommendation no longer relevant was Google Base, because it is retired and no longer an option. Don’t forget the B2B SEO basics as well.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 24, 2015
    [Content, Relevance] Don’t block me bro: Internet ad blocking takes hold
    We propose that no less than the future of content on the Internet is at stake. The resurgence of SEO — Ad agencies report that SEO is hot again. propose this is a natural consequence of Content Shock — brands are pouring money into content that isn’t being seen. Is it brilliant ? Who needs it?
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 24, 2015
    [Content, Relevance] 48 Phenomenal SEO Guides, Tips & Tactics
    ” While he wasn’t referring to SEO (which wouldn’t really exist for another 16 years), the lyrics certainly apply. SEO practices which may be very effective one day are useless the next,  and then actually invite penalties, before being once again ignored. So what’s an SEO professional to do? by Forbes.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 18, 2015
    [Content, Relevance] 4 SEO Tactics to Embrace in 2015
    Or when a good SEO strategy was to put keywords in everything (URL, title, description, headings, images ALT text, side nav, main nav, footer nav, in the keywords and 231 times in the body content)? So why are so many SEOs still recommending that webpages include the "targeted keyword" in the URL, title, headings, and corpus?
  • HUBSPOT  |  TUESDAY, FEBRUARY 17, 2015
    [Content, Relevance] 5 Ways to Squeeze the Most Use out of Your Content Offers
    The same is true for content – don’t reinvent it, repurpose it. With this one piece of content, you can easily repurpose content five times through different channels. Take sections of content from the white paper and set them up as individual blog posts. Use visual content, which can generate up to 94% more views.
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 17, 2015
    [Content, Relevance] 20 Truths I’ve Learned as a Content Marketer
    'B2B and B2C marketers alike are more commonly implementing strategies and increasing budgets devoted to content marketing than ever before. ve outlined 20 of these truths below, with the help of some relevant GIFs. 1 ) Content marketing strategies take time to mature. 3 ) Content marketers must show, not tell. Source ).
  • EMAGINE B2B BLOG  |  TUESDAY, FEBRUARY 17, 2015
    [Content, Relevance] Google Indexing Tweets: What Does It Mean For Your B2B
    Rowghani worried that the deal would limit the amount of privacy and control over the social media network’s contentSEO Implications. As SEO’s we are left to ponder how exactly this is going to affect the way we search. Use relevant hashtags when possible. Tweet unique content at least 3-5 times daily.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 17, 2015
    [Content, Relevance] 10 simple tweaks to generate more sales through blogs
    am NOT saying to be “sales-y” in the content of your blog. But there are ways to surround that content with opportunities for readers to connect and maybe even buy something. Make it easy to share your post — And speaking of the basics, are you making it easy for fans to share your content? Give something away.
  • HINGE MARKETING  |  MONDAY, FEBRUARY 16, 2015
    [Content, Relevance] CPA Superstar: Blake Christian’s Journey to Visible Expert?
    Even before the advent of the Internet, Blake Christian had already discovered the advantages of content marketing. “When you talk about content marketing to CPAs, you often get blank stares,” Christian observes. We study them because we want to understand how they attained that status and what we can learn from them.
  • EMAGINE B2B BLOG  |  MONDAY, FEBRUARY 16, 2015
    [Content, Relevance] eMagine’s Employee Spotlight: Allie Viau
    This month we are excited to feature our SEO Specialist, Allie Viau who has been with eMagine for over six months! Being an SEO strategist means having a long term, unhealthy love-hate relationship with the almighty Google. Teaching my clients about SEO and brainstorming the best strategy for them. An artist or actress.
  • MARKETING ACTION  |  MONDAY, FEBRUARY 16, 2015
    [Content, Relevance] The B2B Online Marketing Playbook: A CEO’S Guide to Risks and Rewards
    These days, you need to send your prospects targeted messaging and relevant offers that get their attention and win their trust. PLAY #4: Content Marketing. According to a recent study, 91% of B2B marketers now use content marketing. If hooking new leads is the goal, content is the bait. 'It’s lonely at the top.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 12, 2015
    [Content, Relevance] The line between Media and Brands is blurring fast
    On the contrary, I’m a content marketer so I subscribe to the prudent creation and promotion of valuable thought-provoking, problem-solving and entertaining content. What I am about to propose is actually a realization of undeniable trends that point to a future full of even more content marketing. The media gap. The media gap.
  • WRITTENT  |  TUESDAY, FEBRUARY 10, 2015
    [Content, Relevance] 9 Tried-and-Tested SEO Strategies for 2015
    'Sound SEO strategies lead to online success and business growth, but with the web and search engines constantly evolving, it can be hard to know what those are. SEO Strategies: 9 Ways to Boost Your Business. If this isn’t one of your top priority SEO strategies, it should be. Also, relevancy is a factor. Consider HTTPS.
  • FATHOM  |  MONDAY, FEBRUARY 9, 2015
    [Content, Relevance] Want Better Rankings For Your Company’s Website? Get Your Employees Published!
    So you’re trying to publish more “thought leadership” type content on your website. Sorry to break it to you, but if you’re in a competitive niche, then publishing innovative, targeted, useful content on your owned web properties is just the minimum you should be doing. Content Marketing Digital Marketing SEO
  • EMAGINE B2B BLOG  |  MONDAY, FEBRUARY 9, 2015
    [Content, Relevance] B2B SEO Mistakes Webinar Follow-Up Q&A – Part 2
    'We were thrilled with the turnout for our most recent webinar, B2B SEO: 10 Mistakes You Don’t Know You’re Making. What are some SEO optimizations to keep in mind when building database driven ASP pages? There can be several SEO challenges when dealing with database driven ASP pages. Will images help or hurt my SEO?
  • MARKETING ACTION  |  FRIDAY, FEBRUARY 6, 2015
    [Content, Relevance] 5 Ways to Grow Your Content Marketing Agency Services with Automation
    'When it comes to engaging customers, content continues to be king. According to the Content Marketing Institute, 93% of B2B marketers used content marketing in 2014. In fact, 58% of B2B marketers plan to increase their content marketing budget over the next 12 months. Search engine optimization (SEO). Analytics.
  • MARKETING ACTION  |  WEDNESDAY, FEBRUARY 4, 2015
    [Content, Relevance] The ROI of Influencer Marketing
    David Amerland , social media marketing specialist and author, defines an influencer as: “The person who has their own social network and is actively influencing the direction of thought of that social network through the content they share, the comments they make, and the things they draw attention to.”. This post will talk about how.
  • HUBSPOT  |  TUESDAY, FEBRUARY 3, 2015
    [Content, Relevance] The 4 L's of a Successful Lead Generation Strategy
    The first step in this evolution is to create compelling content, and the second is to use that content to convert visitors into leads. It All Starts with Content. Your content is your stones. Compelling content plays a huge role in generating leads. An interview with an expert on a relevant topic. Webinars.
  • HINGE MARKETING  |  TUESDAY, FEBRUARY 3, 2015
    [Content, Relevance] How to Use Google+ to Build Your A/E/C Firm’s Online Brand Presence
    Between promoting your content, engaging on LinkedIn and other networks, and maintaining company profiles…it can be a lot to juggle. As the second most popular social media network on the Internet, Google+ contains numerous possibilities for sharing your content and portfolio work to targeted audiences. What does this tell us?
  • VOICE-BASED MARKETING  |  TUESDAY, FEBRUARY 3, 2015
    [Content, Relevance] Top Metrics for Weekly SEO Reporting
    But with so much riding on the success of your SEO strategy, and with numbers fluctuating almost daily, it’s important to produce a comprehensive report each week. Every Monday I produce a search marketing summary – SEO is just one of the categories I report on. and helps you house SEO reporting in one location. blog SEO
  • EMAGINE B2B BLOG  |  MONDAY, FEBRUARY 2, 2015
    [Content, Relevance] B2B SEO Mistakes Webinar Follow-Up Q&A – Part 1
    If you missed it, you can access the full video of B2B SEO: 10 Mistakes You Don’t Know You’re Making [YouTube] now. Disavowing any healthy and valuable links from your site could hurt its SEO. What is the best way to create new content on site? SEO changes all the time how do I keep up with all these changes!
  • WEBBIQUITY  |  MONDAY, FEBRUARY 2, 2015
    [Content, Relevance] 10 Social Media Marketing Mistakes Businesses Must Avoid
    When businesses have low engagement rates, platforms limit the reach of certain accounts because the numbers indicate low relevance and interest among followers. This way, your content won’t get lost in the sea of tweets and posts. Don’t be overly promotional and forget to share some value-added content. 'Guest post by Gary Dek.
  • VIRALLY BLOG  |  MONDAY, FEBRUARY 2, 2015
    [Content, Relevance] Inbound Marketing Vs Content Marketing
    Inbound uses interactive tools like landing pages, call-to-action and SEO which makes a large impact on leads. “Inbound marketing is creating great content to draw in your customers rather than buying email lists and not getting a response from many. Content marketing is free and only takes up a few hours a week. Events
  • HINGE MARKETING  |  THURSDAY, JANUARY 29, 2015
    [Content, Relevance] SEO Checklist: How to Make Your Tech Firm’s Website More Visible in Search
    With the crucial role search engine optimization (SEO) plays in increasing visibility and generating leads for your firm, you can’t afford to fall short on this essential element of online marketing. Check out the graphic below and you’ll see SEO is the most effect online marketing technique used by experts and high growth firms.
  • THE FORWARD OBSERVER  |  WEDNESDAY, JANUARY 28, 2015
    [Content, Relevance] 6 Things Your Website Still Must Have To Get Found Online
    'Despite Google''s updates that make on-page SEO less important for search engine rankings, there are a few things that remain vitally important. Have you noticed there are a shrinking number of search engine optimization (SEO) firms these days? That’s because Google has dramatically changed the nature of SEO. The practice of.
  • HINGE MARKETING  |  WEDNESDAY, JANUARY 28, 2015
    [Content, Relevance] 5 B2B Content Marketing Techniques to Revamp Your Marketing Strategy
    'Research shows that content is the backbone of successful online marketing. Firms that generate at least 40% of their leads online through content marketing grow 4X faster than firms that don’t. And you may look at your results and wonder why your content marketing wasn’t as successful as predicted.
  • VIRALLY BLOG  |  WEDNESDAY, JANUARY 28, 2015
    [Content, Relevance] Inbound Marketing – What is it?
    Inbound marketing is creating great content to draw in your customers rather than buying email lists and not getting a response from many. Try creating content that your customers will enjoy, make it related to what you’re doing but make sure it’s not all me, me, me. Has your website got relevant keywords? Attract.
  • WRITTENT  |  WEDNESDAY, JANUARY 28, 2015
    [Content, Relevance] 7 Writing Strategies to Boost Traffic on Your Blog
    SEO isn’t what it used to be. While you’re at it, ensure that your content is still relevant. Every blog post is an opportunity to rank, drive traffic your site, and sell, so regardless of what some might tell you, more content is better. Blogging Content Creation Content Strategy Copywriting 'Image source.
  • KEO MARKETING  |  TUESDAY, JANUARY 27, 2015
    [Content, Relevance] Top 10 B2B Inbound Marketing Predictions for 2015
    This will let marketers provide the most relevant content, when and where a user needs it. In the past, marketers tried to find ways to adapt their content and services to a mobile audience after the fact, perhaps as an afterthought. SEO: Alive and Well. It all boils down to relevance. Now, it is just the opposite.
  • VIDYARD  |  TUESDAY, JANUARY 27, 2015
    [Content, Relevance] Is Your Product How-To Video a How-Not-To?
    Use SEO keywords in your title and metadata, and do some A/B testing to figure out which splash screen makes people want to click on your video instead of another. Don’t forget that music and voiceovers are great ways to spice up otherwise dry or routine content. Your Content. We’ve all heard that “Content is King”.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 26, 2015
    [Content, Relevance] 5 Ways to Differentiate Your Marketing Content
    The following post originally appeared under the headline '"Don't be Content with Your Marketing Content" on the Blanc & Otus " Above the Fold" Blog. It’s a cliché that I personally dread, but in 2014, content certainly made a strong claim to the marketing throne. It would transform SEO.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 26, 2015
    [Content, Relevance] 5 Ways to Differentiate Your Marketing Content
    The following post originally appeared under the headline '"Don't be Content with Your Marketing Content" on the Blanc & Otus " Above the Fold" Blog. It’s a cliché that I personally dread, but in 2014, content certainly made a strong claim to the marketing throne. It would transform SEO.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 26, 2015
    [Content, Relevance] 4 Ways to Differentiate Your Marketing Content
    The following post originally appeared under the headline '"Don't be Content with Your Marketing Content" on the Blanc & Otus " Above the Fold" Blog. It’s a cliché that I personally dread, but in 2014, content certainly made a strong claim to the marketing throne. It would transform SEO.
  • CRIMSON MARKETING  |  FRIDAY, JANUARY 23, 2015
    [Content, Relevance] Forget Vanity Metrics: How To Get Serious About Marketing Analytics
    All this signals is an interest in your content, and not always from a qualified lead. This metric has no relevance when 30% of your attendees came for the swag. Content Marketing. When you think about your content marketing solutions, you’re also thinking about how SEO fits into them. Social Media. Events.
  • HUBSPOT  |  FRIDAY, JANUARY 23, 2015
    [Content, Relevance] 25 of the Best PowerPoint Presentation Examples Every Marketer Should See
    1) "How to Produce Better Content Ideas," Mark Johnstone. How to Produce Better Content Ideas from. Even if you gave this presentation a gander when it first came out, it''s worth revisiting -- the data''s fascinating, current, and relevant to marketers in any industry. 5) "Why Content Marketing Fails," Rand Fishkin.
  • MARKETING ACTION  |  FRIDAY, JANUARY 23, 2015
    [Content, Relevance] SEO Basics + a Checklist for Content Marketers
    'What are the SEO basics all content marketers should know? So much time, attention, and detail goes into creating content of substantial quality. You write with passion, you express creativity in the content you develop, and find innovative ways to showcase your value. Semantic Search: Keyword Choices & Relevancy.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 22, 2015
    [Content, Relevance] 8 Steps To A More Effective B2B Content Marketing Program
    You are executing a content marketing initiative as part of your broader B2B marketing program in 2015. If you are a regular reader of this blog, SEO performance is likely part of the reason content marketing has become a priority as well. Having a written (or documented) content marketing strategy makes it easier to succeed.
  • WRITTENT  |  WEDNESDAY, JANUARY 21, 2015
    [Content, Relevance] 5 SEO Writing Techniques to Consider in 2015
    'SEO writing techniques? It might be 2015, but content and search engine optimization still go hand in hand. As an online writer or marketer, the key is to strike the right balance; create  quality content that people want to read and search engines want to index. SEO Writing Techniques: 5 Ways to Create Better Content.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 20, 2015
    [Content, Relevance] 12 Noteworthy Examples of B2B Companies on Instagram
    The importance of building a brand through consistent storytelling became even clearer to me as I watched a webinar the other day, Cracking the SEO Code for 2015 by Rand Fishkin. While storytelling is a small part of  building brand awareness , it is essential to remaining relevant to the target audience. Microsoft. Followers: 35.8k.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 20, 2015
    [Content, Relevance] The state of the nation on SEO, content strategy and earned media
    Mark: In your book Optimize you stated that, “Content is not just King, it’s the Kingdom.” Lee Odden :  Solving marketing problems in terms of the attraction, engagement and conversion is all still very centered around content and strategic content creation. Search doesn’t exist without content.
  • MARKETING ACTION  |  TUESDAY, JANUARY 20, 2015
    [Content, Relevance] 8 Ways Marketing Automation Can Expand Your Search Marketing Agency
    Create short, powerful content with focused calls to action. Maximize conversions with relevant landing pages and targeted offers. Agency SEO agency search search marketing 'Search marketing agencies are experts at generating leads, building brand awareness, and increasing sales. Use the Same Funnel with a New Focus.
  • HUBSPOT  |  MONDAY, JANUARY 19, 2015
    [Content, Relevance] SEO for Home Builders: How to Optimize Your New Home Communities
    Most home builders I talk to have either hired an SEO company or are currently working with one because they don''t have the knowledge in-house. Many SEO companies want you to think you can''t do what they do. Learn the critical 20% and you''ll get 80% of the performance out of your SEO strategy. Here are the elements.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 19, 2015
    [Content, Relevance] 12 Ideas to Ignite Your Content NOW
    'In this red-hot competitive marketing world, “content” is not enough. The focus needs to  shift from writing to igniting –  content ignition ! The investment in our content is largely wasted. Think about the content you like to spread to your friends or social media tribe. Here we go. Go long. Wrong.
  • HUBSPOT  |  THURSDAY, JANUARY 15, 2015
    [Content, Relevance] 15 Important Ways to Use Case Studies in Your Marketing
    According to Content Marketing Institute , U.K. marketers use, 12 different marketing tactics on average, with case studies being the fifth most popular after social media content, enewsletters, blogs, and website articles. At HubSpot, we call this "smart content.". 6) Use case studies on relevant landing pages.
  • BIZNOLOGY  |  TUESDAY, JANUARY 13, 2015
    [Content, Relevance] You’re doing a terrible job with search and social
    He has been building is content empire for maybe over a decade. He built his content empire like London was built: hut by hut until it was a crash of streets and chaos. They may well be sharing content on their social media platforms but it’s generally spotty and lazy. Google hates abandoned content. And why?
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 13, 2015
    [Content, Relevance] 10 of the Most Successful B2B Blog Post Themes
    These three words are critical to the content marketing process from start to finish. Today, I’m going to focus on the “ review ” component of the writing process, as it can be a great way to generate new content ideas with confidence that they will perform at high levels. The True Detective Approach to Content Marketing. Enjoy!
  • WEBBIQUITY  |  TUESDAY, JANUARY 13, 2015
    [Content, Relevance] 19 More Outstanding Social Media Marketing Guides
    The post 23 Outstanding Social Media Marketing Guides , published here a few weeks ago, answered questions about social media trends, the evolution of social media marketing best practices, and how to optimize use of visual content. Image credit: KISSmetrics. What are the best and worst times to post updates? Thank goodness!).”
  • MARKETING ACTION  |  TUESDAY, JANUARY 13, 2015
    [Content, Relevance] What It Takes to Optimize Your Brand’s Organic Search Visibility
    'When did SEO become so complicated? Back when SEO was this simple, the average site owner could read four hours’ worth of blog posts on the subject and feel reasonably equipped to do a decent job at it herself. But the upshot for site owners is that proper SEO today is arguably a bigger and more complicated job than ever before.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 8, 2015
    [Content, Relevance] Need Content Ideas? Customer Questions FTW!
    In my opinion, this is one of the most overlooked strategies when it comes to content creation. Aside from your own general knowledge regarding customer needs, there are a few places that can help you determine what questions are being asked and provide you with some pretty solid content ideas. Need a content idea? Forums.
  • FATHOM  |  WEDNESDAY, JANUARY 7, 2015
    [Content, Relevance] 7 Reasons Your Healthcare Website Content is Just Plain Awful
    'It’s easy to tell if your healthcare website content is failing. The sooner you admit that your website content needs improvement, the sooner you can start an overhaul to make it better. So let’s say you’re fully aware that something is wrong with your healthcare website content. There has to be a reason, right? Tell a story.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 7, 2015
    [Content, Relevance] How Do You Start Over After Building a Successful Blog?
    sense that more people just trust their networks for links to good content. Sure, I’ve built a nice audience to facilitate that, but only a select few of my network of friends and influencers share my content. The expectation is that I’m still over there and there’s no automation set up to share my JasonFalls.com content.
  • HUBSPOT  |  TUESDAY, JANUARY 6, 2015
    [Content, Relevance] How to Build an Unbeatable Content Marketing Plan
    'Whether you''re just starting out with content marketing or you''ve been using the same content marketing strategies for a while, your content marketing plan needs to be better than ever for 2015. The first step to getting a leg up on the competition is to have a solid, smart content marketing plan in place. Conclusion.
  • WEBBIQUITY  |  TUESDAY, JANUARY 6, 2015
    [Content, Relevance] 27 (of the) Best Social PR Guides and Tips of 2014
    On one hand, the “citizen journalism,” blogging, and content-sharing platforms for all types of media have fundamentally altered the traditional print-based business model of professional and trade publications. How can PR pros best utilize content in this environment? What do PR pros need to know about SEO? 5 STARS.
  • MARKETING ACTION  |  MONDAY, JANUARY 5, 2015
    [Content, Relevance] 5 Key Trends that will Shape Asia Pacific Marketing in 2015
    Creating these buyer personas will provide marketers an ability to create relevant and personalized content strategies. Quality Content and Strategic Content Marketing will be the Focus. This generally involves relevant industry information that provides insight to the target audience. billion messages (!)
  • HINGE MARKETING  |  MONDAY, JANUARY 5, 2015
    [Content, Relevance] The Top 10 Benefits of Using Social Media Marketing for Business
    You can also evaluate the effectiveness of the content you’re sharing by analyzing the frequency with which people share or respond to it. 5) Social media can help you deliver your content to a wide audience. Social media is an easy and cheap way to promote your firm’s educational content to a large audience.
  • B2B MARKETING INSIDER  |  MONDAY, JANUARY 5, 2015
    [Content, Relevance] 40 Must-Read Blogs For Entrepreneurs
    Additionally, they provide a nice mix of actionable marketing and sales content vs. most marketing blogs that are only focused on marketing. Why: “This blog is well-written and delivers solid content on managing the customer experience. Why: “I love the diversity of information on topics relevant to small business CEOs. Fizzle.
  • MARKETING ACTION  |  MONDAY, JANUARY 5, 2015
    [Content, Relevance] 87 New (Really) Marketing Automation Stats
    Share only those with specific relevance to the business benefits of marketing automation. Jump to the category of interest, or scroll to your heart’s content.  . Content Marketing. 45% of companies with marketing automation regularly repurpose content for efficiency, compared with 28% of companies without marketing automation.
  • NUSPARK  |  SATURDAY, JANUARY 3, 2015
    [Content, Relevance] 17 Lead Generation- Demand Generation 2015 New Year’s Resolutions
    Major categories for me are content marketing, marketing automation, SEO, paid search, analytics, online display (programmatic and retargeting), mobile, conversion optimization, social media marketing, and social selling.  Content Marketing. Blogs within your website domain is a big SEO ranking factor.  'Happy New Year!  
  • HUBSPOT  |  FRIDAY, JANUARY 2, 2015
    [Content, Relevance] Before and After: The Transformation of One Business Blog
    When we looked at the old design, all we saw was: An outdated, generic layout that didn’t match the quality of content that we were posting on it. An inability to feature relevant and timely articles. Want to learn about SEO? more credible team profile of writers who are proud to have their faces and content up on our blog!
  • WRITING ON THE WEB  |  WEDNESDAY, DECEMBER 31, 2014
    [Content, Relevance] 5 Best Business Blog Goals for 2015- And 5 Steps to Get You There
    Attract visitors from search engines: Well-executed search engine optimization (SEO) can be an effective way to get your site highly ranked and generating a steady stream of new visitors. The first four goals on this list are met by writing compelling, relevant content that solves the problems of your readers.
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 30, 2014
    [Content, Relevance] Our Favorite Online Marketing Blog Posts and Articles of 2014
    Why Content Goes Viral: What Analyzing 100 Million Articles Taught Us. Based on what they saw, they put together 10 “ingredients” for content marketers to utilize. Buffer put out some pretty fantastic content this year but this was a piece I really enjoyed. Introducing The Periodic Table of Content Marketing.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 30, 2014
    [Content, Relevance] 22 Noteworthy Content Marketing Guides and Tips
    'Content marketing is a hot topic. According to Google Trends , searches for “content marketing” have increased 150% in the past two years. 90% of companies now use content marketing , and collectively they will spent $135 million on digital marketing content this year. What role does visual content play?
  • HUBSPOT  |  MONDAY, DECEMBER 29, 2014
    [Content, Relevance] How to Create a Successful Blog Strategy: A Step-by-Step Guide
    But as more people blog, the quality of blog content is becoming more important -- and this is especially true for businesses who are blogging to get found on the internet. Ideally, you''ll tailor your blog content to people who might buy from you -- after all, your blog will become a great lead conversion tool. 1) Purpose. Editing.
  • HINGE MARKETING  |  WEDNESDAY, DECEMBER 24, 2014
    [Content, Relevance] Top 9 Professional Services Marketing Lessons Learned in 2014
    As the creator of The Content Marketing Institute, he attributes his success to finding a niche and distinguishing himself. In fact, research has shown that SEO is the single most effective tool for online lead generation. Content Marketing Online Marketing Strategy The Visible Expert Not so fast. On Twitter or LinkedIn?
  • HINGE MARKETING  |  MONDAY, DECEMBER 22, 2014
    [Content, Relevance] Top 10 Professional Services Marketing Today Posts of 2014
    This refresh came with a number of changes designed to better meet our audience’s needs, including more frequent content, more industry-specific posts, and more reader interaction. There are three criteria that must be met: the differentiator has to be true, relevant, and provable. '2014 has been a big year for Hinge. Enjoy!
  • HUBSPOT  |  SUNDAY, DECEMBER 21, 2014
    [Content, Relevance] Out of Ideas? 8 Great Places to Find Inspiration on the Internet
    To read more content like this, subscribe to Agency Post. There are some great social media marketing, advertising, SEO, SEM, and online marketing communities in there, along with more general groups like the " Get motivated! Want more content like this? Content Creation Daily Hey, we’ve all been there). subreddit.
  • HUBSPOT  |  FRIDAY, DECEMBER 19, 2014
    [Content, Relevance] An Overview of the Major Google Algorithm Updates of 2014
    To make sure you''re fully up to date on the latest major changes in SEO, we''ve compiled a full list of the most important Google algorithm updates from 2014. For your reference, here are the names given to Google''s algorithm updates that were relevant for 2014 and a brief description of each. The Animals: A Quick Refresher. Panda 4.0:
  • FATHOM  |  THURSDAY, DECEMBER 18, 2014
    [Content, Relevance] The Secret to Success for Manufacturing Websites: Foundation Pages
    Before focusing on blog posts and other types of innovative onsite content, it’s vital that manufacturers make sure their website’s foundation pages are built and showcased properly. Foundation pages are fundamental content that describe a business, its services, its clients, and its differentiators. Go check him out! ABOUT US.
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 18, 2014
    [Content, Relevance] 3 Ways Social Media and SEO Can Work Together
    'The best B2B online marketers are constantly integrating SEO into their organizations’ broader marketing initiatives. You can find those resources below: 3 Things Your Social Media Team Should Know About SEO. 10 Things I’ve Learned About SEO in 2014. Link Building and Social Media Process. Are you using IFTTT?
  • MARKETING ACTION  |  THURSDAY, DECEMBER 18, 2014
    [Content, Relevance] Global Software Provider Mikogo Uses Marketing Automation to Drive Results
    It is, but it can become a problem when you don’t have the right information to qualify leads and reach out to each one in a targeted, relevant way. In fact, the strategic use of content, social media, SEO, and PR is driving steady traffic to eight localized websites, creating more than 200 leads every day through web sign-ups.
  • HUBSPOT  |  THURSDAY, DECEMBER 18, 2014
    [Content, Relevance] The 4 Most Important Pages on Your Website (& How to Optimize Them)
    You''ve probably heard the word “optimize” most commonly used in phrases like “search engine optimization” (SEO) and “conversion rate optimization” (CRO). In the pursuit of SEO and CRO, it’s easy to overlook the broader, big-picture idea. The idea here is to understand the origins of the user, so you can deliver relevant content.
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