• MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, JANUARY 26, 2015
    [Content, Relevance] Closing the Loop on Social Leads
    monitor conversations and create content that relates to the discussions you find, you’ll not only reap the. advantages from your evergreen content. Filter through the masses of content by setting up keyword searches for your brand, your main. more extensive pieces of content like eBooks, webinars or how to video series.
  • CRIMSON MARKETING  |  FRIDAY, JANUARY 23, 2015
    [Content, Relevance] Forget Vanity Metrics: How To Get Serious About Marketing Analytics
    All this signals is an interest in your content, and not always from a qualified lead. This metric has no relevance when 30% of your attendees came for the swag. Content Marketing. When you think about your content marketing solutions, you’re also thinking about how SEO fits into them. Social Media. Events.
  • HUBSPOT  |  FRIDAY, JANUARY 23, 2015
    [Content, Relevance] 25 of the Best PowerPoint Presentation Examples Every Marketer Should See
    1) "How to Produce Better Content Ideas," Mark Johnstone. How to Produce Better Content Ideas from. Even if you gave this presentation a gander when it first came out, it''s worth revisiting -- the data''s fascinating, current, and relevant to marketers in any industry. 5) "Why Content Marketing Fails," Rand Fishkin.
  • MARKETING ACTION  |  FRIDAY, JANUARY 23, 2015
    [Content, Relevance] SEO Basics + a Checklist for Content Marketers
    'What are the SEO basics all content marketers should know? So much time, attention, and detail goes into creating content of substantial quality. You write with passion, you express creativity in the content you develop, and find innovative ways to showcase your value. Semantic Search: Keyword Choices & Relevancy.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 22, 2015
    [Content, Relevance] 8 Steps To A More Effective B2B Content Marketing Program
    You are executing a content marketing initiative as part of your broader B2B marketing program in 2015. If you are a regular reader of this blog, SEO performance is likely part of the reason content marketing has become a priority as well. Having a written (or documented) content marketing strategy makes it easier to succeed.
  • WRITTENT  |  WEDNESDAY, JANUARY 21, 2015
    [Content, Relevance] 5 SEO Writing Techniques to Consider in 2015
    'SEO writing techniques? It might be 2015, but content and search engine optimization still go hand in hand. As an online writer or marketer, the key is to strike the right balance; create  quality content that people want to read and search engines want to index. SEO Writing Techniques: 5 Ways to Create Better Content.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 20, 2015
    [Content, Relevance] 12 Noteworthy Examples of B2B Companies on Instagram
    The importance of building a brand through consistent storytelling became even clearer to me as I watched a webinar the other day, Cracking the SEO Code for 2015 by Rand Fishkin. While storytelling is a small part of  building brand awareness , it is essential to remaining relevant to the target audience. Microsoft. Followers: 35.8k.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 20, 2015
    [Content, Relevance] The state of the nation on SEO, content strategy and earned media
    Mark: In your book Optimize you stated that, “Content is not just King, it’s the Kingdom.” Lee Odden :  Solving marketing problems in terms of the attraction, engagement and conversion is all still very centered around content and strategic content creation. Search doesn’t exist without content.
  • MARKETING ACTION  |  TUESDAY, JANUARY 20, 2015
    [Content, Relevance] 8 Ways Marketing Automation Can Expand Your Search Marketing Agency
    Create short, powerful content with focused calls to action. Maximize conversions with relevant landing pages and targeted offers. Agency SEO agency search search marketing 'Search marketing agencies are experts at generating leads, building brand awareness, and increasing sales. Use the Same Funnel with a New Focus.
  • HUBSPOT  |  MONDAY, JANUARY 19, 2015
    [Content, Relevance] SEO for Home Builders: How to Optimize Your New Home Communities
    Most home builders I talk to have either hired an SEO company or are currently working with one because they don''t have the knowledge in-house. Many SEO companies want you to think you can''t do what they do. Learn the critical 20% and you''ll get 80% of the performance out of your SEO strategy. Here are the elements.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 19, 2015
    [Content, Relevance] 12 Ideas to Ignite Your Content NOW
    'In this red-hot competitive marketing world, “content” is not enough. The focus needs to  shift from writing to igniting –  content ignition ! The investment in our content is largely wasted. Think about the content you like to spread to your friends or social media tribe. Here we go. Go long. Wrong.
  • HUBSPOT  |  THURSDAY, JANUARY 15, 2015
    [Content, Relevance] 15 Important Ways to Use Case Studies in Your Marketing
    According to Content Marketing Institute , U.K. marketers use, 12 different marketing tactics on average, with case studies being the fifth most popular after social media content, enewsletters, blogs, and website articles. At HubSpot, we call this "smart content.". 6) Use case studies on relevant landing pages.
  • BIZNOLOGY  |  TUESDAY, JANUARY 13, 2015
    [Content, Relevance] You’re doing a terrible job with search and social
    He has been building is content empire for maybe over a decade. He built his content empire like London was built: hut by hut until it was a crash of streets and chaos. They may well be sharing content on their social media platforms but it’s generally spotty and lazy. Google hates abandoned content. And why?
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 13, 2015
    [Content, Relevance] 10 of the Most Successful B2B Blog Post Themes
    These three words are critical to the content marketing process from start to finish. Today, I’m going to focus on the “ review ” component of the writing process, as it can be a great way to generate new content ideas with confidence that they will perform at high levels. The True Detective Approach to Content Marketing. Enjoy!
  • WEBBIQUITY  |  TUESDAY, JANUARY 13, 2015
    [Content, Relevance] 19 More Outstanding Social Media Marketing Guides
    The post 23 Outstanding Social Media Marketing Guides , published here a few weeks ago, answered questions about social media trends, the evolution of social media marketing best practices, and how to optimize use of visual content. Image credit: KISSmetrics. What are the best and worst times to post updates? Thank goodness!).”
  • MARKETING ACTION  |  TUESDAY, JANUARY 13, 2015
    [Content, Relevance] What It Takes to Optimize Your Brand’s Organic Search Visibility
    'When did SEO become so complicated? Back when SEO was this simple, the average site owner could read four hours’ worth of blog posts on the subject and feel reasonably equipped to do a decent job at it herself. But the upshot for site owners is that proper SEO today is arguably a bigger and more complicated job than ever before.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 8, 2015
    [Content, Relevance] Need Content Ideas? Customer Questions FTW!
    In my opinion, this is one of the most overlooked strategies when it comes to content creation. Aside from your own general knowledge regarding customer needs, there are a few places that can help you determine what questions are being asked and provide you with some pretty solid content ideas. Need a content idea? Forums.
  • FATHOM  |  WEDNESDAY, JANUARY 7, 2015
    [Content, Relevance] 7 Reasons Your Healthcare Website Content is Just Plain Awful
    'It’s easy to tell if your healthcare website content is failing. The sooner you admit that your website content needs improvement, the sooner you can start an overhaul to make it better. So let’s say you’re fully aware that something is wrong with your healthcare website content. There has to be a reason, right? Tell a story.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 7, 2015
    [Content, Relevance] How Do You Start Over After Building a Successful Blog?
    sense that more people just trust their networks for links to good content. Sure, I’ve built a nice audience to facilitate that, but only a select few of my network of friends and influencers share my content. The expectation is that I’m still over there and there’s no automation set up to share my JasonFalls.com content.
  • HUBSPOT  |  TUESDAY, JANUARY 6, 2015
    [Content, Relevance] How to Build an Unbeatable Content Marketing Plan
    'Whether you''re just starting out with content marketing or you''ve been using the same content marketing strategies for a while, your content marketing plan needs to be better than ever for 2015. The first step to getting a leg up on the competition is to have a solid, smart content marketing plan in place. Conclusion.
  • WEBBIQUITY  |  TUESDAY, JANUARY 6, 2015
    [Content, Relevance] 27 (of the) Best Social PR Guides and Tips of 2014
    On one hand, the “citizen journalism,” blogging, and content-sharing platforms for all types of media have fundamentally altered the traditional print-based business model of professional and trade publications. How can PR pros best utilize content in this environment? What do PR pros need to know about SEO? 5 STARS.
  • MARKETING ACTION  |  MONDAY, JANUARY 5, 2015
    [Content, Relevance] 5 Key Trends that will Shape Asia Pacific Marketing in 2015
    Creating these buyer personas will provide marketers an ability to create relevant and personalized content strategies. Quality Content and Strategic Content Marketing will be the Focus. This generally involves relevant industry information that provides insight to the target audience. billion messages (!)
  • HINGE MARKETING  |  MONDAY, JANUARY 5, 2015
    [Content, Relevance] The Top 10 Benefits of Using Social Media Marketing for Business
    You can also evaluate the effectiveness of the content you’re sharing by analyzing the frequency with which people share or respond to it. 5) Social media can help you deliver your content to a wide audience. Social media is an easy and cheap way to promote your firm’s educational content to a large audience.
  • B2B MARKETING INSIDER  |  MONDAY, JANUARY 5, 2015
    [Content, Relevance] 40 Must-Read Blogs For Entrepreneurs
    Additionally, they provide a nice mix of actionable marketing and sales content vs. most marketing blogs that are only focused on marketing. Why: “This blog is well-written and delivers solid content on managing the customer experience. Why: “I love the diversity of information on topics relevant to small business CEOs. Fizzle.
  • MARKETING ACTION  |  MONDAY, JANUARY 5, 2015
    [Content, Relevance] 87 New (Really) Marketing Automation Stats
    Share only those with specific relevance to the business benefits of marketing automation. Jump to the category of interest, or scroll to your heart’s content.  . Content Marketing. 45% of companies with marketing automation regularly repurpose content for efficiency, compared with 28% of companies without marketing automation.
  • NUSPARK  |  SATURDAY, JANUARY 3, 2015
    [Content, Relevance] 17 Lead Generation- Demand Generation 2015 New Year’s Resolutions
    Major categories for me are content marketing, marketing automation, SEO, paid search, analytics, online display (programmatic and retargeting), mobile, conversion optimization, social media marketing, and social selling.  Content Marketing. Blogs within your website domain is a big SEO ranking factor.  'Happy New Year!  
  • HUBSPOT  |  FRIDAY, JANUARY 2, 2015
    [Content, Relevance] Before and After: The Transformation of One Business Blog
    When we looked at the old design, all we saw was: An outdated, generic layout that didn’t match the quality of content that we were posting on it. An inability to feature relevant and timely articles. Want to learn about SEO? more credible team profile of writers who are proud to have their faces and content up on our blog!
  • WRITING ON THE WEB  |  WEDNESDAY, DECEMBER 31, 2014
    [Content, Relevance] 5 Best Business Blog Goals for 2015- And 5 Steps to Get You There
    Attract visitors from search engines: Well-executed search engine optimization (SEO) can be an effective way to get your site highly ranked and generating a steady stream of new visitors. The first four goals on this list are met by writing compelling, relevant content that solves the problems of your readers.
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 30, 2014
    [Content, Relevance] Our Favorite Online Marketing Blog Posts and Articles of 2014
    Why Content Goes Viral: What Analyzing 100 Million Articles Taught Us. Based on what they saw, they put together 10 “ingredients” for content marketers to utilize. Buffer put out some pretty fantastic content this year but this was a piece I really enjoyed. Introducing The Periodic Table of Content Marketing.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 30, 2014
    [Content, Relevance] 22 Noteworthy Content Marketing Guides and Tips
    'Content marketing is a hot topic. According to Google Trends , searches for “content marketing” have increased 150% in the past two years. 90% of companies now use content marketing , and collectively they will spent $135 million on digital marketing content this year. What role does visual content play?
  • HUBSPOT  |  MONDAY, DECEMBER 29, 2014
    [Content, Relevance] How to Create a Successful Blog Strategy: A Step-by-Step Guide
    But as more people blog, the quality of blog content is becoming more important -- and this is especially true for businesses who are blogging to get found on the internet. Ideally, you''ll tailor your blog content to people who might buy from you -- after all, your blog will become a great lead conversion tool. 1) Purpose. Editing.
  • HINGE MARKETING  |  WEDNESDAY, DECEMBER 24, 2014
    [Content, Relevance] Top 9 Professional Services Marketing Lessons Learned in 2014
    As the creator of The Content Marketing Institute, he attributes his success to finding a niche and distinguishing himself. In fact, research has shown that SEO is the single most effective tool for online lead generation. Content Marketing Online Marketing Strategy The Visible Expert Not so fast. On Twitter or LinkedIn?
  • HINGE MARKETING  |  MONDAY, DECEMBER 22, 2014
    [Content, Relevance] Top 10 Professional Services Marketing Today Posts of 2014
    This refresh came with a number of changes designed to better meet our audience’s needs, including more frequent content, more industry-specific posts, and more reader interaction. There are three criteria that must be met: the differentiator has to be true, relevant, and provable. '2014 has been a big year for Hinge. Enjoy!
  • HUBSPOT  |  SUNDAY, DECEMBER 21, 2014
    [Content, Relevance] Out of Ideas? 8 Great Places to Find Inspiration on the Internet
    To read more content like this, subscribe to Agency Post. There are some great social media marketing, advertising, SEO, SEM, and online marketing communities in there, along with more general groups like the " Get motivated! Want more content like this? Content Creation Daily Hey, we’ve all been there). subreddit.
  • HUBSPOT  |  FRIDAY, DECEMBER 19, 2014
    [Content, Relevance] An Overview of the Major Google Algorithm Updates of 2014
    To make sure you''re fully up to date on the latest major changes in SEO, we''ve compiled a full list of the most important Google algorithm updates from 2014. For your reference, here are the names given to Google''s algorithm updates that were relevant for 2014 and a brief description of each. The Animals: A Quick Refresher. Panda 4.0:
  • FATHOM  |  THURSDAY, DECEMBER 18, 2014
    [Content, Relevance] The Secret to Success for Manufacturing Websites: Foundation Pages
    Before focusing on blog posts and other types of innovative onsite content, it’s vital that manufacturers make sure their website’s foundation pages are built and showcased properly. Foundation pages are fundamental content that describe a business, its services, its clients, and its differentiators. Go check him out! ABOUT US.
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 18, 2014
    [Content, Relevance] 3 Ways Social Media and SEO Can Work Together
    'The best B2B online marketers are constantly integrating SEO into their organizations’ broader marketing initiatives. You can find those resources below: 3 Things Your Social Media Team Should Know About SEO. 10 Things I’ve Learned About SEO in 2014. Link Building and Social Media Process. Are you using IFTTT?
  • MARKETING ACTION  |  THURSDAY, DECEMBER 18, 2014
    [Content, Relevance] Global Software Provider Mikogo Uses Marketing Automation to Drive Results
    It is, but it can become a problem when you don’t have the right information to qualify leads and reach out to each one in a targeted, relevant way. In fact, the strategic use of content, social media, SEO, and PR is driving steady traffic to eight localized websites, creating more than 200 leads every day through web sign-ups.
  • HUBSPOT  |  THURSDAY, DECEMBER 18, 2014
    [Content, Relevance] The 4 Most Important Pages on Your Website (& How to Optimize Them)
    You''ve probably heard the word “optimize” most commonly used in phrases like “search engine optimization” (SEO) and “conversion rate optimization” (CRO). In the pursuit of SEO and CRO, it’s easy to overlook the broader, big-picture idea. The idea here is to understand the origins of the user, so you can deliver relevant content.
  • HUBSPOT  |  TUESDAY, DECEMBER 16, 2014
    [Content, Relevance] How to Syndicate Content Without Getting Dinged in Search
    So you hire someone whose primary job is to focus on content. Once you have the systems in place to create high-quality content for one blog, it’s really just a matter of design and scheduling to create another. We syndicate some of our content to reach the widest audience. Google loathes duplicate content. SEO Daily
  • WEBBIQUITY  |  TUESDAY, DECEMBER 16, 2014
    [Content, Relevance] 23 Outstanding Social Media Marketing Guides
    How can marketers make the best use  of visual content? Key Secret to Jazzing UpYour B2B Content’s Visual Appeal by B2B PR Sense Blog. ” Frameworks for smart content marketing programs by i-SCOOP. ** 5 STARS. While more than 90% of companies have adopted content marketing practices, many still struggle with effectiveness.
  • EMAGINE B2B BLOG  |  MONDAY, DECEMBER 15, 2014
    [Content, Relevance] Improving Your Bing Ranking With Quality Content
    'In a new blog post by Bing, they give us insight into recent updates to their algorithms that increases their focus on Content Quality. This is nothing new to marketers as Google updates continue to reward quality content. The more keywords in page titles, META descriptions and on page content, the better chance you had a ranking.
  • B2B MARKETING INSIDER  |  MONDAY, DECEMBER 15, 2014
    [Content, Relevance] Guerilla Content: 30 Growth Hacks To Content Marketing Success On A Limited Budget
    'My journey into content marketing actually started in 2004 when I left The Nielsen Company after 9 years to work for a local firm. The answer is what we now call content marketing. taught myself SEO basics and used a list of target keywords to create and distribute stories on our latest research. Content Marketing
  • MARKETING ACTION  |  MONDAY, DECEMBER 15, 2014
    [Content, Relevance] Title Tags, Headings, and You: Get Tips for SEO Success
    Not because search engines are cruel robots with algorithms where their hearts should be (although that is indeed what they are), but because the point of writing content on the web is to connect with people, not machines. However, there are some very important areas of your page content to keep in mind when writing for the web.
  • B2B MARKETING TRACTION  |  WEDNESDAY, DECEMBER 10, 2014
    [Content, Relevance] The # 1 Reason B2B Marketing Fails (Hint: It’s Not Tactical)
    'Content marketing. Here’s a graph from a study about content marketing – the latest tactic for B2B marketers. 58% of survey respondents said that the number one factor that makes content marketing effective is relevance to the audience. How do you increase relevance? Digital marketing. You listen.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 10, 2014
    [Content, Relevance] 30 Smart Ways to Spend Your Extra 2014 Marketing Budget
    Get ahead by having a few blogs written for 2015 so you can take that vacation you’re planning, knowing that the blog content is taken care of. 5) Find SEO keyword opportunities. If your Google Webmaster Tools account is linked to Google Analytics, you can find out your top SEO keyword opportunities. 'Think fast! Never settle.
  • HINGE MARKETING  |  TUESDAY, DECEMBER 9, 2014
    [Content, Relevance] Top Trends in A/E/C Marketing for 2015
    It all starts with developing good individual profiles, a robust firm page and active engagement of key team members in relevant groups (yes, that means sharing information published by other sources, commenting, and offering perspectives). An active social media presence also works hand in glove with your blogging and SEO efforts.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 9, 2014
    [Content, Relevance] How to Use Reddit to Boost Your Marketing through the Roof
    Reddit is the 30 th busiest website in the world, attracting  a whopping 56 billion pageviews and helping to popularise millions of pieces of content each year. Reddit is a content curation and sharing site. Reddit users can also build up karma by getting involved with the community through sharing and commenting on content.
  • HUBSPOT  |  MONDAY, DECEMBER 8, 2014
    [Content, Relevance] 12 Essential Elements of Guest Blogging Proposals That Get Accepted
    In order to create exceptional content , you must be able to provide value for your audience, which comes in the form of expertise, experience, humor, exclusive information, unique point of view, etc. And because you''re only pitching relevant outlets, you should already be active in the industry.). 9) Give them your content.
  • MARKETING ACTION  |  FRIDAY, DECEMBER 5, 2014
    [Content, Relevance] 3 Ways to Start Earning Links
    You may also know that they are helpful for SEO too. If you plan to do anything new that’s SEO-related in the month of December, try out at least one of these tactics to get started earning better links today. This exercise can aid in understanding what content naturally earns links. Review the most linked-to content.
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 4, 2014
    [Content, Relevance] 10 Things I’ve Learned About SEO in 2014
    First and foremost, I often have to remind myself that just because I’ve been in the SEO world for ten years, it doesn’t mean that everyone else has. There are still people just learning about the concept of SEO and it’s important that they are learning the right things. SEO isn’t about guaranteed rankings or a thousand links.
  • BLOG MY CALLS  |  WEDNESDAY, DECEMBER 3, 2014
    [Content, Relevance] Is Your Business a Casualty of these Local Marketing Myths?
    The advice encountered by many local business owners is often outdated, involves black hat SEO strategies or information that is strictly false. The pages on your website should feature content that provides useful and relevant information for your customers. Keyword Stuffing. Link Building is no Longer Necessary. Read More.
  • HINGE MARKETING  |  WEDNESDAY, DECEMBER 3, 2014
    [Content, Relevance] How to Find the Best Keywords for Optimizing Your Website Content
    If you’re new to the world of SEO and online marketing , you may not remember a time when you were able to see every keyword that drove traffic to your site through search engines – and how much traffic each keyword was generating. ” So what are webmasters and SEOs to do in this age of unknown and incomplete data?
  • FATHOM  |  TUESDAY, DECEMBER 2, 2014
    [Content, Relevance] The Ultimate 2015 SEO Redesign Checklist
    We’ve compiled a website redesign checklist of the most important SEO tactics to consider when switching platforms, launching new content sections or completely overhauling your entire website. Goals allow you to track content downloads, ecommerce transactions and other important website conversions. Why start from scratch?
  • HINGE MARKETING  |  MONDAY, DECEMBER 1, 2014
    [Content, Relevance] Top 10 Marketing Techniques for Professional Services
    By educating your audiences, you demonstrate your relevance to them and show them your qualifications as an expert. The search engines look for fresh content on your website. They also highly value content that is linked to by other sites. 5) Search engine optimization (SEO). 10) Develop a signature piece of content.
  • EMAGINE B2B BLOG  |  MONDAY, DECEMBER 1, 2014
    [Content, Relevance] What Do Bounce Rate And Exit Rate Really Tell You About Your Website?
    Effectiveness of landing pages : Bounce rates should primarily be used to learn more about the traffic of landing pages, and more specifically, how relevant those pages are to your visitors. Are the pages that users are landing on relevant to their interests and needs? Does that page need to be updated with new, engaging content?
  • SYNECORE  |  WEDNESDAY, NOVEMBER 26, 2014
    [Content, Relevance] Social Media Marketing: It's Complicated.
    ve recently gotten in the habit of throwing out prospective blog titles as would-be questions, such as, “ WTF is Content, Anyway ?” We also want to take into account the SEO benefits of the various social platforms. All social media sites provide some degree of SEO benefit, but you have to know how to use them to maximize this.”.
  • HINGE MARKETING  |  TUESDAY, NOVEMBER 25, 2014
    [Content, Relevance] LinkedIn Networking Tips: How to Increase Connections and Engagement
    Fill out anything that is relevant, including links to publications you’ve contributed to or organizations you are affiliated with. Taking just 15 minutes out of your day to engage in relevant LinkedIn groups can help build your network and generate leads. Post content that is relevant to the audience. Engage.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 25, 2014
    [Content, Relevance] What would I do if I were starting my blog from scratch?
    Over years of blogging and 1,500 posts, I learned that my blogging niche is not writing about  Facebook, or strategy or SEO. Here are some resources to help: 8 Ways blog writing is unique 10 Maxims of Successful Blogging The book  Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content , by Ann Handley.  am evolving.
  • BIZNOLOGY  |  MONDAY, NOVEMBER 24, 2014
    [Content, Relevance] 11 expectations to have from a great SEO proposal
    This facts indicates, if your business is on the internet, Search Engine Optimization (SEO) is an important part of doing business. SEO SEO is the approach to optimizing a brand’s web presence for organic search including the website, social channels, blogs, articles, and press releases. What makes a great SEO proposal?
  • WRITTENT  |  WEDNESDAY, NOVEMBER 19, 2014
    [Content, Relevance] 22 Must Know SEO Writing Tips for Higher Rankings
    SEO writing tips in 2014? Despite all the speculation in the industry,  SEO is not dead , and it can still help you rank in SERPs when creating content. m talking about writing optimized content using Google-friendly best practices. SEO Writing Tips: 22 Ways to Rank Higher in SERPs. Build a content calendar.
  • KOMARKETING ASSOCIATES  |  TUESDAY, NOVEMBER 18, 2014
    [Content, Relevance] B2B Budgeting for 2015: 10 Key Marketing Research Reports & Guides
    Why It’s Significant: This report breaks down popular tactics that make up B2B lead generation strategy, comparing and contrasting changes from the previous year and how the roles of social media and content marketing impact the process. Searchmetrics’ SEO Rank Correlations And Ranking Factors 2014. Software Solutions Used.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, NOVEMBER 18, 2014
    [Content, Relevance] 4 Blogging Best Practices for B2B SaaS Start-Up Companies
    But every so often, I also foray into the B2B marketing topics, such as content marketing, SEO, and blogging. Write helpful content. Be smart about SEO. The same applies for SEO. Feature and share their content. People on Twitter are looking to share valuable content. No, no, no! Ask them for advice.
  • MARKETING ACTION  |  MONDAY, NOVEMBER 17, 2014
    [Content, Relevance] 26 Ways to Promote Your Blog Post
    We’ve done a fine job on the content creation , but left most of the content promotion untouched. These bloggers advise a 50/50 split between content creation and promotion. This is also a key SEO strategy, but hey … we’re going to focus on promotion this time out.). Post to content aggregation sites. Yikes!
  • WRITTENT  |  SUNDAY, NOVEMBER 16, 2014
    [Content, Relevance] 7 Ways to Spot Epic Copywriters for Your Site
    'Need some web content for a landing page? If your potential copywriter is working with well-known businesses, particularly those known for their high-quality web content, she may be worth hiring. They are well acquainted with  SEO best practices and know how to effectively optimize the content they create. Image source.
  • SYNECORE  |  SATURDAY, NOVEMBER 15, 2014
    [Content, Relevance] Marketing Students: Education vs. Application
    The goal should be to prepare students with the most relevant information that will assist in their ability to secure positions and prosper in those positions throughout their careers. For example: How to optimize content with keywords for SEO purposes. This is very troubling to me. Absolutely. SWOT Analysis. Branding.
  • KOMARKETING ASSOCIATES  |  TUESDAY, NOVEMBER 11, 2014
    [Content, Relevance] How to Apply Hemingway’s “Iceberg Theory” to Content Marketing
    But what in the heck does this have to do with content marketing? How How can marketers use the Iceberg Theory to create higher-quality content that will attract, engage, and retain their audience? The key is to produce compelling content that will demonstrate an organization’s deeper content marketing goals and strategy.
  • EMAGINE B2B BLOG  |  MONDAY, NOVEMBER 10, 2014
    [Content, Relevance] 5 Things To Look At When Optimizing Your Post For SEO (GIFS)
    'So you wrote new content for your website and now you’re ready to get it posted. Before you do that you’re going to want to optimize it for SEO. The purpose of a title tag is to briefly describe your page content to both your visitors and the search engines. What are some steps you take to optimize your content for SEO?
  • SAZBEAN  |  WEDNESDAY, NOVEMBER 5, 2014
    [Content, Relevance] The Art and Value of Repurposing Content
    'Now that the content industry seems to have come to the agreement that high-quality, regularly updated content is the best way to get traffic, webmasters are left with a dilemma. How to create content, day in and day out, and keep it fresh and interesting? Repurposing content can answer some of these questions. Read on!
  • LEADERSHIP  |  FRIDAY, OCTOBER 31, 2014
    [Content, Relevance] Interesting Infographics: SEO Rank Correlations and Google Ranking Factors 2014
    'As Google continues to roll out updates to its algorithm, this interesting infographic from SearchMetrics lays out the SEO rank correlations and 2014 ranking factors. Even if you are not doing the search engine optimization (SEO) work yourself, it is still useful to know. Implement higher word counts using relevant topic terms.
  • KOMARKETING ASSOCIATES  |  FRIDAY, OCTOBER 31, 2014
    [Content, Relevance] 8 Key Changes In Google Search B2B Marketers Should Know
    Searchers are looking for the FASTEST path to desired content. In authorship we have helped validate the significance of building brand and the relationship between thought leadership, brand awareness, and search relevance. Guest Posting for SEO. The key takeaway? What is the “golden triangle?” Site Search Markup.
  • HUBSPOT  |  FRIDAY, OCTOBER 31, 2014
    [Content, Relevance] 8 Data-Driven Tips for Using Images in Blog Posts
    In one of Jakob Nielsen’s usability studies , he discovered that pictures of people are one of the most engaging forms of web content. Nielsen’s data showed that users spent 10% more time looking at pictures of people on a page than they did reading the biographical content associated with the pictures. SEO Blogging Content Creation
  • SYNECORE  |  THURSDAY, OCTOBER 30, 2014
    [Content, Relevance] Ad Retargeting: It’s About Context, Relevance & Value
    'The exponential the increase in “big data” aggregation has paved the way for advanced online advertising technologies such as ad retargeting, which allows brands to micro-segment their audience in order to serve up contextually relevant ads in just the right place and at just the right time. Context, Relevance, and Value.
  • MARKETING ACTION  |  THURSDAY, OCTOBER 30, 2014
    [Content, Relevance] Turning Website Visitors into Leads
    You want to make sure that you understand who your audience is, and make sure that you’re providing content that fits their needs. So you’ve got the interactive calculators, you’ve got the look-and-understand content, and the on-demand video. We have an SEO audit tool. JIM : Janelle, welcome to SLMA radio.
  • MARKETING ACTION  |  THURSDAY, OCTOBER 30, 2014
    [Content, Relevance] 4 Strategies for Reestablishing Your Website’s Lead-Gen Magnetism
    They’re the key that helps you hone in on and understand who your buyers are, and they’re the basis of everything else: your site design and navigation, your messaging, your content mix, your talk tracks, your nurturing strategies, everything. Discover relevant keywords and phrases. Deliver the Content They Want. Thirty-seven.
  • EMAGINE B2B BLOG  |  WEDNESDAY, OCTOBER 29, 2014
    [Content, Relevance] Link Building Tips: Part 2- Strategies For Your B2B
    Create fresh, quality content: By continuously publishing new content on your site, you are encouraging others to share and link to your page. The better the content is, the more natural and editorial links it will garner. LinkBuilding SEO Link building is far from being “dead”. Don’t feel limited to blog posts!
  • HUBSPOT  |  WEDNESDAY, OCTOBER 29, 2014
    [Content, Relevance] How to Future-Proof Your Content Marketing Strategy
    When you see a trend emerging, jumping on it with quick content deployment (called newsjacking ) can be a great way to increase your visibility and generate new interest in your brand. But what’s the point of investing effort into these “piggybacking” content pieces if they’re reliant on trends that will eventually die out?
  • EMAGINE B2B BLOG  |  MONDAY, OCTOBER 27, 2014
    [Content, Relevance] Link Building Tips: Part 1- How Does Google Evaluate Links?
    Anchor Text: Anchor text is the clickable (usually blue) text within content that contains a hyperlink to another web page. Search engines want to see that your site continues to earn new, quality links over time, since this shows that your website is sill popular, relevant, and trustworthy. LinkBuilding SEO
  • DIANNA HUFF - B2B MARCOM  |  FRIDAY, OCTOBER 24, 2014
    [Content, Relevance] About This Blog
    started writing this blog in 2006, when it was named The MarCom Writer Blog , and spent the ensuing years writing about B2B and marketing, SEO, websites, social media, my work life, etc. simply had too much content! 'Howdy and welcome to my blog. Along the way I picked up a number of “Best of. I’m good with that.
  • CMO ESSENTIALS  |  FRIDAY, OCTOBER 24, 2014
    [Content, Relevance] How to Define Market Needs to Align Content Effectively
    and your content, in particular ? Content marketing research shows that aligning content to specific stages of the buyer’s journey yields 73% higher average conversion rates for marketers who do so, verses marketers who do not. This allows you to align your content for SEO, and also align SEO for the interests of your market.
  • MARKETING ACTION  |  THURSDAY, OCTOBER 23, 2014
    [Content, Relevance] Semantic Search: Keyword Choices and Relevancy
    SEO experts Marcus Tober, Dr. Leonhard Hennig, and Daniel Furch are back with another edition of ranking correlations and ranking factors in the 2014 Ranking Factors Study. The report showcases four content factors which the authors feel correlate to higher rankings: Semantically relevant and semantically comprehensive wording.
  • MARKETING ACTION  |  THURSDAY, OCTOBER 23, 2014
    [Content, Relevance] Semantic Search: Keyword Choices and Relevancy
    SEO experts Marcus Tober, Dr. Leonhard Hennig, and Daniel Furch are back with another edition of ranking correlations and ranking factors in the 2014 Ranking Factors Study. The report showcases four content factors which the authors feel correlate to higher rankings: Semantically relevant and semantically comprehensive wording.
  • WRITING ON THE WEB  |  WEDNESDAY, OCTOBER 22, 2014
    [Content, Relevance] Top 5 Content Marketing Blog Aggregators
    ve talked about creating your own Top 10 lists  before, and it still makes sense, even more so given the way SEO  works today. Besides providing valuable, relevant information for your readers, you also: Show your generosity by pointing out other experts besides yourself. Content Marketing Institute. Digital Sherpa. Get Spokal.
  • HUBSPOT  |  TUESDAY, OCTOBER 21, 2014
    [Content, Relevance] 43 Tweetable Answers to Top Questions About Twitter
    Feel free to click on a category to jump to the section most relevant to you: Engagement on Twitter. 4) How do you balance the popularity of short tweets with in-depth content like ebooks, reports, blogs, whitepapers, and so on? Tweet content worth sharing! Optimize your tweets with the seven Twitter-specific SEO tips here. 
  • WRITTENT  |  MONDAY, OCTOBER 20, 2014
    [Content, Relevance] 8 Ways What You Write Will Affect Your Bottom Line
    m certain you’ve encountered bad content online that isn’t doing anyone any favors. Content marketing is an investment, and you definitely deserve to see a return! You need to engage in strategic content marketing, with a goal of spreading the right messages to the right people. Give Them The Meaning: The Substance of Content.
  • KOMARKETING ASSOCIATES  |  THURSDAY, OCTOBER 16, 2014
    [Content, Relevance] SMX East 2014: Key Takeaways & Statistics from the Show
    was fortunate enough to speak on two panels, Competitive Research for SEO , and what may be my favorite SMX session, SMX Takeaways. Utilize Interactive Content. There were a few prevalent content themes throughout the show but one of my favorites came from Scott Brinker , President and CTO, Ion Interactive. Brand is Everything.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 15, 2014
    [Content, Relevance] Want to Increase Your Blog's Conversion Rates by 87%? Try Focusing on Keywords
    Basically, it means optimizing our "old" blog content to generate more traffic and leads. I''ve already written about why marketers need to stop neglecting their old content. What we realized was, while we were using relevancy to inform our offer/CTA choices, it was still mostly a guessing game. If so, same question as above.
  • ENGAGE  |  WEDNESDAY, OCTOBER 15, 2014
    [Content, Relevance] How Infrastructure and Speed Is Affecting Your Content Distribution
    'Real-time content success starts long before the heat of the moment. Successful real-time content distribution strategies are built around broader goals of serving and growing audiences. The real-time content mindset. Relevance has a short shelf life. formula for developing real-time content infrastructure.
  • ENGAGE  |  WEDNESDAY, OCTOBER 15, 2014
    [Content, Relevance] How to Create Real-Time Content with Long-Term Value
    'Real-time content success starts long before the heat of the moment. Successful real-time content distribution strategies are built around broader goals of serving and growing audiences. The real-time content mindset. Relevance has a short shelf life. formula for developing real-time content infrastructure.
  • ENGAGE  |  WEDNESDAY, OCTOBER 15, 2014
    [Content, Relevance] It Takes a Village (and a Strategy) to Raise an Audience
    'Speed is critical in today''s new world of media to ensure consumers are receiving content in real time. And brands are utilizing technology to create an infrastructure that effectively distributes that content. Our strategy for real-time content distribution is built around broader goals of serving and growing audiences.
  • FATHOM  |  TUESDAY, OCTOBER 14, 2014
    [Content, Relevance] Marketing Automation Tips for Manufacturers
    Advantages of Marketing Automation in Manufacturing include: Improved engagement through consistent and relevant follow up. Functionality: Make a list of features you will require for your solution (email templates, lead scoring, SEO tools, etc.). Ensure you are you offering content for all personas and stages of the buying cycle.
  • FATHOM  |  TUESDAY, OCTOBER 14, 2014
    [Content, Relevance] Marketing Automation Tips for Manufacturers
    Advantages of Marketing Automation in Manufacturing include: Improved engagement through consistent and relevant follow up. Functionality: Make a list of features you will require for your solution (email templates, lead scoring, SEO tools, etc.). Ensure you are you offering content for all personas and stages of the buying cycle.
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 14, 2014
    [Content, Relevance] Key Takeaways from MarketingProfs’ #ContentBootCamp
    'Last week, I had the pleasure of attending MarketingProfs’ Content Creation Boot Camp, a pre-conference workshop kicking off the 2014 B2B Marketing Forum. But he did offer up an afternoon of discourse about some of the biggest challenges content marketers face today – and offered tips and suggestions of how to overcome them. Timely.
  • HUBSPOT  |  SUNDAY, OCTOBER 12, 2014
    [Content, Relevance] Blogging Metrics: What to Measure, How to Measure It, and How Often
    But in order to ensure both, you also need people to find and engage with your content. This drives marketing action for creating more of the right content for the right people. While it’s true that social shares don’t pay the bills, they are a direct indicator of the level in which people find your content helpful.
  • HUBSPOT  |  THURSDAY, OCTOBER 9, 2014
    [Content, Relevance] How to Design Content Remarketing Campaigns That Actually Work
    'You know content marketing works, so you''ve been plugging away at blog posts, ebooks, and other valuable, educational content for your potential customers. And people come -- they find your content in search results and in their social media feeds. Creating Killer Content Remarketing Ads. About Ad Fatigue. So, be bold!
  • HUBSPOT  |  TUESDAY, OCTOBER 7, 2014
    [Content, Relevance] Where Keywords Fit Into the Future of SEO
    – William Shakespeare (Famed playwright, poet, actor, and SEO Guru/Expert/Ninja/Wizard). Actually, in writing this famous line, Shakespeare was obviously making a bold prediction about the future of search engine optimization (SEO). The perceived quality of a web page or piece of content isn''t based solely upon words.
  • VERTICAL RESPONSE  |  MONDAY, OCTOBER 6, 2014
    [Content, Relevance] Avoid These 5 SEO Faux Pas
    'You may have read our posts praising the virtues of creating engaging content , and heard us extol the importance of responding to reader or customer feedback and making appropriate adjustments. Don’t let your SEO expert run amok If you have an agency, SEO expert or someone else, work closely with them on your SEO goals.
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 2, 2014
    [Content, Relevance] Best Practices for Mobile SEO
    While mobile SEO shares many similarities with the existing SEO strategies for desktop browsers, here are some specific tips that will give you an upper hand in the mobile SEO competition: Make Your Website Mobile-Friendly. Content Optimization: Keywords and Key Word Phrases. In 2013 there were 1.4 alone.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, SEPTEMBER 30, 2014
    [Content, Relevance] A Breakdown of the Top 5 Sessions for Content Marketing at INBOUND14
    It was my first time at HubSpot’s INBOUND Conference, and as a content marketer just starting my career in marketing, there was certainly a lot to take in. With this over-arching idea in mind, I’ve picked out the top 5 sessions I attended at INBOUND14 for content marketing. The Future of Content Is Writing. Then answer.
  • MARKETING ACTION  |  MONDAY, SEPTEMBER 22, 2014
    [Content, Relevance] 15 Ways to Repurpose Your Content and Find Eternal Happiness
    In content marketing, these are the three “R’s” that come up with clockwork regularity. In this case, the topic is content repurposing – which is used interchangeably with the other two “R’s”. It’s also known by a non-R term: content extensibility.) Benefits of repurposing your content. SEO love. CONTENT IDEAS.
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