• THE NEW STRATEGIST  |  SATURDAY, AUGUST 27, 2016
    [Content, Relevance] The Best Money You’ll Ever Spend on SEO, Social, and Content
    You may have all the technology and expertise in the world at your disposal, but do you have this crucial element to SEO, content and social media success? Do you have a fantastic SEO platform? Utilizing all the many paid search tools to drive traffic to your brilliant content? An investment in great people. All of it.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Content, Relevance] B2B Marketing Trends for 2016
    They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Content, Relevance] B2B Marketing Trends for 2016
    They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Content, Relevance] B2B Marketing Trends for 2016
    They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Content, Relevance] Study: How Much of Your Content Marketing Is Effective?
    Copyright © 2015 Contently. contently.com By Jordan Teicher Study: How Much of Your Content. 700 content marketers. CONTENTLY STUDY: HOW MUCH OF YOUR CONTENT MARKETING IS EFFECTIVE? Content marketing is having a moment. billion dollars on content marketing this year, and that number is growing fast.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Content, Relevance] Content Methodology: A Best Practices Report
    Content. Practices Report Copyright © 2016 Contently. Why a Content Methodology Is Needed III. Culture of Content: The Foundation. for Content Methodology IV. Components of a Content Methodology V. Create a Content Plan VI. Contents “ If you want to learn. content possible based. In the.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Content, Relevance] Staffing and Launching Your Content Marketing Program
    ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 3: Staffing and Launching Your Content Marketing Program Copyright © 2015 Contently. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Staffing Your Content Team 24 VI. content. 5.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Content, Relevance] Evangelizing a Content Marketing Program
    ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Content Marketing: Why 7 IV. Boost SEO?
  • HUBSPOT  |  FRIDAY, AUGUST 26, 2016
    [Content, Relevance] How to Improve SEO Using Educational Resources: One Company's Step-by-Step Framework
    The holy grail of content marketing and SEO is to be ranked in the top 10 on Google for a high volume search term. That said, SEO is very much a rich get richer game. Unfortunately, great content isn't always enough. In most cases, you need links from authoritative sites pointing to your content. edu) resources.
  • KOMARKETING ASSOCIATES  |  THURSDAY, AUGUST 25, 2016
    [Content, Relevance] 5 Things to Pay Attention to in a B2B Competitive Analysis
    Bonus tip: The best way to influence or grow your Domain Authority is through earning relevant, fresh links from other authoritative sites. During a B2B competitive analysis, it’s important to dig into each individual competitor’s website and look at their content marketing initiatives. What are their SEO efforts like?
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 25, 2016
    [Content, Relevance] The Top Skills In-Demand for Today’s Hybrid Content Marketer
    Fueled by the internet boom, content marketing especially has seen explosive growth over the past five years. Last year, job listings for content marketers grew nearly 350% on Indeed.com between 2011 and 2015. So what are the qualifications for the ideal hybrid content marketing applicant? Content Marketing b2b Consumer
  • HUBSPOT  |  THURSDAY, AUGUST 25, 2016
    [Content, Relevance] Google is Cracking Down on Intrusive Mobile Pop-Ups: Here's What Marketers Need to Know
    Pages that show intrusive interstitials provide a poorer experience to users than other pages where content is immediately accessible,” Google’s official announcement states. Displaying a standalone interstitial that the user has to dismiss before accessing the main content. SEO Mobile Marketing Analytics Daily Tactical
  • ACT-ON  |  THURSDAY, AUGUST 25, 2016
    [Content, Relevance] 10 Groups to Join on LinkedIn if You’re in Marketing
    By adding quality, relevant content to groups and participating in thoughtful conversations, you’ll be able to establish trust, credibility, and authority within your industry. To make things easy for you, we’ve cherry-picked a list of 10 validated groups that offer great content (and conversation!) B2B Content Marketing.
  • HINGE MARKETING  |  WEDNESDAY, AUGUST 24, 2016
    [Content, Relevance] 3 Essential Marketing Skills that Drive Growth in Professional Services
    quick scan of the techniques favored by high growth firms suggests three essential skill areas for marketing teams: SEO, Content Promotion (specifically blogs), and — by implication — Web Analytics to measure all of those efforts. Marketing Skill #1: SEO. Any Industry Content Marketing Online MarketingOrganic search?
  • CONTENT STANDARD  |  TUESDAY, AUGUST 23, 2016
    [Content, Relevance] How Is Video Content Affected By the Rise of Voice Search?
    The effects of voice search on content creation are widespread, and video content is no exception. Despite their visual appeal, videos still depend on text to drive organic traffic and SEO relevance—which leaves plenty of opportunity for voice to have an impact. Search Implications on Content.
  • PUREB2B  |  SUNDAY, AUGUST 21, 2016
    [Content, Relevance] Tips for Maximizing Content Syndication Performance
    You need to stick to your content schedule and publish quality material like clockwork. Though time-consuming, churning out valuable content is a fool-proof way to ensure that your quality score remains high. Syndicating your content is one of the many ways to boost your reputation and enhance your visibility. Before You Go.
  • WEBBIQUITY  |  FRIDAY, AUGUST 19, 2016
    [Content, Relevance] How Does Content Marketing Help with SEO?
    Content marketing and SEO are often written about and addressed separately. There have been theories surrounding Google’s algorithm that question if content marketing as important as people think it is for a business’ rankings for years, but there’s no doubting that efficiently marketing quality copy is beneficial to any SEO strategy.
  • WRITTENT  |  WEDNESDAY, AUGUST 17, 2016
    [Content, Relevance] 114+ Copywriting Formulas to Get Traffic & Leads
    Start from the start, or just pick the chapters that are most relevant to you. They will help you decide what type of headline best suits your content, so you can then find more specific formulas to try. Cliffhanger – Hint at what is in your content, but don’t give away everything. Example: Little-Known Ways to Improve Your SEO.
  • HALEY MARKETING  |  TUESDAY, AUGUST 16, 2016
    [Content, Relevance] What Facebook’s News Feed Update Means to Your Staffing Firm
    The goal of Facebook’s News Feed algorithm ( as explained by their data engineers ) is “to show people the stories most relevant to them, so we rank stories so what’s most important to each person shows up highest in their News Feeds.” Facebook aims to show content to people that is informative – to them.
  • CONTENT STANDARD  |  FRIDAY, AUGUST 12, 2016
    [Content, Relevance] The Evolution of the Ideal Content Marketer: Why Hybrids Are Changing the Industry
    While watching this revolution take place firsthand, the team at Fractl wanted to gain a better understanding of the state of the current industry landscape, specifically for the content marketer. The Age of Inbound: How Being a Hybrid Content Marketer Became So Important. Content Marketing Was (Re)Born. Social Media Evolved.
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 10, 2016
    [Content, Relevance] Introducing the Definitive Guide to Social Media Marketing
    Because social media platforms are where people increasingly spend their time, it’s naturally a great way to keep in touch with your audience, offer them insight into your brand’s personality, and share valuable content. SEO Benefits. If not, you’re missing out on a huge audience base. Marketing #FOMO, anyone?
  • HUBSPOT  |  WEDNESDAY, AUGUST 10, 2016
    [Content, Relevance] 5 Smart Reasons to Create Content Outside Your Niche
    Smart Reasons to Create Content Outside Your Niche. 1) You can reach much bigger audiences. smart content promotion strategy changed all that. Bottom line: What you lose in topical relevancy you'll make up for in volume. 2) You can start biasing future customers. You need to think about the tone and style of your content.
  • BIZNOLOGY  |  TUESDAY, AUGUST 9, 2016
    [Content, Relevance] Blog2Social removes all social sharing pain
    As you’ll see below, reactivating old, previously-shared, content through my networks immediately resulted in traffic–both volume and also unique visitors: If I never did that, I would have been leaving all of that traffic and all those visitors on the table. You know all the hell I go through every time I publish a blog post ?
  • WEBBIQUITY  |  TUESDAY, AUGUST 9, 2016
    [Content, Relevance] The 28 Best Influencer Marketing Tools
    Influencer marketing tools can help marketers identify the most relevant and engaging bloggers, journalists, and media outlets in their specific industry segments; reach out to them more effectively; automate low-level, repetitive tasks; and track and monitor results. ” —  Marketing Insider Group (Content). ” —  ViralBlog.
  • KAPOST  |  MONDAY, AUGUST 8, 2016
    [Content, Relevance] Marketing and Technology: Lessons from Salesforce’s Marketing Technology Director
    also known as “pull marketing”), thereby forcing marketers to think hard and be smart about determining how they reach out to prospects, and with what content and tactics. The WHAT: Content Creation System – Allows content creation that resonates with your prospective customers. – Bala Kudaravalli, @salesforce.
  • HUBSPOT  |  FRIDAY, AUGUST 5, 2016
    [Content, Relevance] 18 Tips for Planning a Flawless New Product Launch
    If you’re launching a new product that enters your company into a new space -- potentially a space where your company doesn’t have a ton of authority -- start creating content about that space pre-launch. You’ll want to seed this content for SEO purposes and to establish your company as experts in the market. Pre-Launch. Launch.
  • WRITTENT  |  WEDNESDAY, AUGUST 3, 2016
    [Content, Relevance] 62 Experts Share Their #1 Actionable SEO Technique
    Looking for the best ways to improve your SEO? Yes, it can feel overwhelming when you have to sort through the mountains of SEO techniques out there… So, before you use a technique, you want to know that all the time and effort you spend on it will be worth it in the end. Write Quality Content. SEO is slow. Sean Si.
  • CONTENTLY  |  TUESDAY, AUGUST 2, 2016
    [Content, Relevance] The Top 10 Free Content Analytics Tools
    So you’re consistently pumping out engaging content and have a solid distribution strategy in motion. Now you need to know how that content is performing, who’s visiting your website, and how you can hook your audience so they’ll return. Tests to see if Google can “understand” your content. Bit.ly. Piwik.
  • HALEY MARKETING  |  MONDAY, AUGUST 1, 2016
    [Content, Relevance] Most Common On-Site SEO Problems
    SEMrush, one of the leading search engine marketing tools (and one of the tools Haley Marketing uses), recently did an audit of 100,000 websites and 450 million web pages to examine the biggest on-site SEO issues. As a staffing and employment agency, here are the biggest SEO problems you should look out for on your website: Duplicate content.
  • PUREB2B  |  SUNDAY, JULY 31, 2016
    [Content, Relevance] Top 10 B2B Marketers to Follow for Expert Insights
    That is truly what keeps them relevant and cements their positions as the best that the industry has to offer. MarketingProfs.com is one of the best online resources to develop your marketing skills and learn from some of the best in the industry, and Ann Handley is Chief Content Officer for the website. Website ] [ Twitter ].
  • VIDYARD  |  THURSDAY, JULY 28, 2016
    [Content, Relevance] 25 of the Very Best Content Marketing Resources in 2016 … So Far
    Content marketers are always open to consuming more content. Well … good content. As a content marketer myself, I’m always on the hunt for good content as a way to improve and learn more. 25 amazing content marketing resources so far in 2016. How you go about consuming all this content is up to you.
  • WEBBIQUITY  |  THURSDAY, JULY 28, 2016
    [Content, Relevance] 5 Ways Your Website Could Be Hurting Sales
    No matter how elegant your design, nobody wants to spend a lot of time digging for the content they need. Every major element on your website should point potential consumers in the direction you want them to go. 5) Lack of SEO. Search Engine Optimization – or SEO – is the bread and butter of any business’s website.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 28, 2016
    [Content, Relevance] Debunking 10 Common SEO Misconceptions
    Working in a search marketing agency, I often forget that basic SEO techniques are not second nature to the general public. After that instance, I realized that there are multiple myths and generalizations made about SEO that are not 100% true. SEO Is Dead. No, SEO is not dead. SEO Produces Results Overnight.
  • HUBSPOT  |  THURSDAY, JULY 28, 2016
    [Content, Relevance] 21 Things Recruiters Absolutely Hate About Your Resume
    Because my college major had nothing to do with marketing or technology, I'd written "Relevant coursework: Statistics" in the education section of my resume in an effort to d raw a connection. In fact, you don't need to add any classes -- but it's OK if you want to list a few important ones relevant to the job you're applying for.".
  • JUNTA 42  |  WEDNESDAY, JULY 27, 2016
    [Content, Relevance] The 4th Reason for Content Marketing: A Profit Center
    This post was co-written by CMI’s Chief Content Adviser  Robert Rose. In both our speeches and workshops to audiences not familiar with content marketing, we generally spend the first part of the presentation on what content marketing looks like, and how it can provide multiple ways to create value. Goal of sales or win.
  • HUBSPOT  |  TUESDAY, JULY 26, 2016
    [Content, Relevance] 6 Overlooked Ways to Win More New Clients
    With email automation, you can set up nurturing workflows to engage with potential clients, familiarize them with your services, and personalize content to fit their stage in the marketing funnel. Keep it relevant to what the potential client is looking for, and keep it short. Not to mention you'll reap major SEO benefits.
  • BIZNOLOGY  |  MONDAY, JULY 25, 2016
    [Content, Relevance] Why brands need a different kind of content.
    There’s been a lot written about content creation, placement, and promotion in recent months. To begin with, there has been an apparent shift to more short form and visually based content (image over text) to suit the small screen user. This is where the art of content creation offers a lot of opportunity and room to grow.
  • VIDYARD  |  THURSDAY, JULY 21, 2016
    [Content, Relevance] 25 of the Very Best Content Marketing Resources in 2016 … So Far
    Content marketers are always open to consuming more content. Well … good content. As a content marketer myself, I’m always on the hunt for good content as a way to improve and learn more. 25 amazing content marketing resources so far in 2016. How you go about consuming all this content is up to you.
  • VIDYARD  |  THURSDAY, JULY 21, 2016
    [Content, Relevance] 25 of the Very Best Content Marketing Resources in 2016 … So Far
    Content marketers are always open to consuming more content. Well … good content. As a content marketer myself, I’m always on the hunt for good content as a way to improve and learn more. 25 amazing content marketing resources so far in 2016. How you go about consuming all this content is up to you.
  • SALES ENGINE  |  WEDNESDAY, JULY 20, 2016
    [Content, Relevance] Is Content The Solution for Your Shrinking Sales Pipeline?
    The problem is that your competitors are lurking on the Internet trying to find these prospects while they’re researching online to steer them their way using paid search, ad retargeting, SEO and other tactics. That's where compelling content comes in. Of course, you need to offer content to prospects. Content Strategy
  • BIZNOLOGY  |  WEDNESDAY, JULY 20, 2016
    [Content, Relevance] Content marketing and SEO, a relationship of evolution
    Does your current content marketing strategy stand alone? Have you wondered why your best content isn’t bringing the organic traffic you expected? Content marketing has an innate relationship with SEO. Tyler covers the following: A contextual history of content marketing and its ever-evolving state of flux.
  • CONTENT STANDARD  |  WEDNESDAY, JULY 20, 2016
    [Content, Relevance] The Evolution of Content Marketing: Why Darwinism Matters to Your Strategy
    And most relevant: consider the blue mussel just off the New England coast; a coastline that saw a new predator in the form of the one-inch-wide Asian shore crab. Content marketing, of course, is the way to go, but let’s talk about specifics. What kind of content will really resonate? Be a cynic about your content too.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 19, 2016
    [Content, Relevance] 5 Tips For CMOs To Keep Their Creative Teams Humming
    Content Strategy. Creatives involved in content strategy need to be regularly informed of the latest developments in copywriting, SEM/SEO, UX, blogging and social media marketing. The best advice is to have your content strategy team follow the best relevant blogs, including Kissmetrics and Moz. Development. There.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JULY 19, 2016
    [Content, Relevance] 20 Online Marketing Tools That Boost Campaign Results
    SEO Tools. How we use it : This tool gives our SEO team an opportunity to see how a page will appear in SERPs before hitting “publish.” How we use it : Search Console is critical to successful SEO efforts. How we use it : By simply entering a URL, our SEO team is able to see a complete technology profile.
  • HUBSPOT  |  TUESDAY, JULY 19, 2016
    [Content, Relevance] Using Noindex, Nofollow HTML Metatags: How to Tell Google Not to Index a Page in Search
    But, while it’s true that publishing more pages that are relevant for a particular keyword (assuming they’re also high quality) will improve your ranking for that keyword, sometimes there’s actually more value in keeping certain pages on your website out of a search engine’s index. SEO featured-1 Daily CanonicalSay what?! Why not?
  • WEBBIQUITY  |  TUESDAY, JULY 19, 2016
    [Content, Relevance] The 17 Best Keyword Research Tools for SEO and SEM
    Despite some misleading chatter to the contrary, SEO is not dead , and keywords still matter. And of course, keyword stuffing, as an SEO tactic, is long dead. Sample review:  “Make sure you take the time to optimise your curated content. Use tools like Wordstream to help you find relevant and trending keywords.”
  • VOLACCI  |  MONDAY, JULY 18, 2016
    [Content, Relevance] 8 Ways Drupal 8 Can Improve Your Website and Generate More Leads
    With the new core enhancements , you can execute more effective marketing campaigns because you can deliver personalized content segmented by audience, language, and device type. You can develop relevant content that improves SEO, drives users to your website, creates leads, and results in more sales. Speed Matters.
  • OPENTOPIC  |  THURSDAY, JULY 14, 2016
    [Content, Relevance] 7 Reasons You Should Stop Managing Your SEO and Hire a Pro
    Join us for a free, live webinar and learn how to drive revenue with content marketing. Register Now » Search engine optimization (SEO) has long been an important strategy for business success, and it’s becoming more relevant. Tune in 8/4 at 10:30 a.m. Cognitive Technology
  • BIZIBLE  |  WEDNESDAY, JULY 13, 2016
    [Content, Relevance] The Down-Funnel Impact of B2B Cross-Channel Marketing [Data]
    Our marketing has greatly evolved over the years and we want to make sure we are basing our analysis and our following optimizations based on current and relevant data. Organic Search is increasingly driven by our content -- blog posts, ebooks, industry pages, etc. Key Findings. Customers, on average, engaged with 3.2 Customers are 1.4x
  • BIZNOLOGY  |  WEDNESDAY, JULY 13, 2016
    [Content, Relevance] Why don’t more marketers use keyword research?
    The main point of the talk was about building brands using the methods Mike and I promote in our book: Outside-In Marketing: Using Big Data to Guide Your Content Marketing. When they inevitably find your content, condition the conversation towards your brand. When my wife heard it, she said they sound like the “Click and Clack of tech.”
  • FATHOM  |  TUESDAY, JULY 12, 2016
    [Content, Relevance] Lead Change and Transform Communications with Nurture Marketing
    It holds this designation due to its ability to automate messages and communications with speed, efficiency, and personalized relevance. The ease which with you can spread relevant messages across the buying funnel allows marketers to truly utilize unfair advantage messaging in an impactful way. The times, they are a changin’.
  • HALEY MARKETING  |  MONDAY, JULY 11, 2016
    [Content, Relevance] What’s the Point of a Social Media Strategy?
    You should update them, share relevant content and engage with your audiences. SEO/Social Media Create a Social Strategy How to Create a Social Strategy social media for recruiters social media for staffing social media strategy Social Strategy for Staffing FirmsYou have a Facebook page. And LinkedIn, Twitter and Google+ too.
  • KAPOST  |  FRIDAY, JULY 8, 2016
    [Content, Relevance] Don’t Be Boring: What Creative B2B Marketers Can Learn from B2C
    Everyday, we’re supporting a lengthy sales cycle, creating internal alignment, planning our content marketing , and working to understand the intricacies of often complex industries. B2C marketers are on the cutting-edge of creative content and design. But no one does customized content like a B2C company. Be relevant.
  • WRITTENT  |  THURSDAY, JULY 7, 2016
    [Content, Relevance] Blog Writing: 29 Experts Share Their Top 3 Must-Follow Rules
    You need to do your research, know your audience, be interesting, write compelling headings, keep it simple, write actionable content, make your writing scannable, and include call to actions—and that’s not even everything you need to keep in mind. However, the “simple” still applies with online content. Ashley Faulkes. B.
  • CEROS  |  WEDNESDAY, JULY 6, 2016
    [Content, Relevance] 5 Ways to Improve SEO with Content Marketing
    This post, 5 Ways to Improve SEO with Content Marketing , written by Gordon Plutsky , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. For the search engine, best practices mean returning sites that answer the user’s questions and deliver real content value to the searcher.
  • WRITTENT  |  TUESDAY, JULY 5, 2016
    [Content, Relevance] 25 Experts Share Top 3 Content Marketing Trends for 2017
    Content marketers who keep track of the current trends will have an advantage when it comes to planning for the future. Isn’t it great when you know which way content marketing is heading in the next few years and which areas to focus your efforts on? Visual content will increase at a rapid pace but so will messaging platforms.
  • CONTENTLY  |  TUESDAY, JULY 5, 2016
    [Content, Relevance] Ask a Content Guy: Where Should I Distribute My Content Marketing?
    Welcome to your monthly edition of “Ask a Content Guy,” in which I answer all of your most pressing content questions and try to incorporate as many GIFs as possible. Last month, I covered what content metrics really matter , and the month before that I decoded some game-changing marketing buzzwords. Ruth, Cambridge.
  • ACT-ON  |  FRIDAY, JULY 1, 2016
    [Content, Relevance] How to Focus Your Marketing Efforts Through ToFu, MoFu and BoFu Stages
    Understanding that path is the beginning of understanding life from your lead’s point of view, and that’s ground zero for the content you create for them, the offers you make, and the ways you invite them to engage with you. In this portion of the funnel, your content should be focused on awareness and education. Blogs. eBooks.
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 30, 2016
    [Content, Relevance] Is Your SEO Actually Working? 3 Ways to Find Out
    Author: Nate Dame One concern I hear over and over from marketing managers and executives is about accurately and objectively measuring SEO progress and ROI. But modern SEO hasn’t been the easiest thing to confine to a static set of metrics. Traditionally, SEO efforts that could rely on more technical strategies were easier to measure.
  • WRITTENT  |  WEDNESDAY, JUNE 29, 2016
    [Content, Relevance] 29+ Actionable Content Writing Tips [+Examples]
    With so much content already out there, content writing that stands out and convinces readers to read your blog over someone else’s is difficult. Here are 29+ actionable content writing tips to help you, along with examples, statistics, and quotes. 1. Make Your Content Actionable. Read your content aloud. Where?
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, JUNE 29, 2016
    [Content, Relevance] 8 Great LinkedIn Groups for B2B Marketers
    From the group introduction: A community those looking to reach their best customers online through techniques like inbound marketing, search engine optimization (SEO) and social media. From the group introduction: Tips and content from the world of B2B appointment setting, B2B lead generation, and general sales & marketing.
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 29, 2016
    [Content, Relevance] How to Create a Lean, Mean Content Creation Machine
    Author: Ellen Gomes Have you ever thought your content initiatives needed more pizzazz? But ‘more’ content creation can be a challenge in the face of scarce resources. One question I hear often is “How do you create content at scale?” Often, these responsibilities lie within your content team.
  • PUREB2B  |  TUESDAY, JUNE 28, 2016
    [Content, Relevance] Effective Lead Nurturing in Stages
    Once you’ve created your buyer personas, you can create content and messages tailor made for your target audience. This allows you to publish quality content that your ideal customer will find useful or valuable. This includes free eBooks, white papers, webinars, and other content that they’ll find useful, interesting, or entertaining.
  • SNAPAPP  |  MONDAY, JUNE 27, 2016
    [Content, Relevance] 13 Expert Resources on Reducing Bounce Rate
    In this post, Don outlines three leading causes of high bounce rates – technical issues, content issues, and design issues – and offers recommendations for improvement. 2. Neil Patel, How to Cut Your Bounce Rate in Half with Interactive Content. Elite Strategies, SEO Case Study: Decreased Bounce Rate by 55%, Doubled Traffic.
  • HINGE MARKETING  |  THURSDAY, JUNE 23, 2016
    [Content, Relevance] Applying Consumer Market Web Usability Lessons to Professional Services
    Before we review some of the top consumer websites, here are a couple of general statistics for context: The most popular content management system (for all websites) is WordPress, powering 25.4% of all websites in the world and hosting over 76.5 eBay – From Flea Market to Curated Content. #26 Global, #7 US – eBay.com. million blogs.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 23, 2016
    [Content, Relevance] How to Find Influencers for B2B Online Marketing Campaigns
    From an online marketing perspective, influencer marketing helps expand reach, increase brand awareness, improve SEO, gain credibility and much more. Start by entering a keyword or phrase and BuzzStream will display a list of some of the most relevant influencers producing content around that topic. And how can you use it?
  • CAPTORA  |  TUESDAY, JUNE 21, 2016
    [Content, Relevance] Three Phases of High-Performance Campaign Creation
    Relevant, targeted marketing campaigns are the building blocks of your #leadgen efforts. Review the Content Marketing ROI Checklist to make sure your content is on point. Familiarize yourself with campaign and SEO best practices that will affect the search engine rankings of your finish product. Click To Tweet. After.
  • OPENTOPIC  |  MONDAY, JUNE 20, 2016
    [Content, Relevance] 10 Crucial Elements of Good SEO Copy
    Opentopic blog >> searchenginejournal.com Today, SEO is more than just a group of methods used to attract search engines. While the “great” content of yesteryear involved stuffing web copy full of keyword and writing stiff, clunky material that only a search engine could love, today’s SEO is more relevant, more.
  • MODERN B2B MARKETING  |  MONDAY, JUNE 20, 2016
    [Content, Relevance] Get Your Blog On: 4 Steps to Blogging Success
    Interestingly enough, now that I’m a Content Marketer at Marketo, part of my responsibilities include managing the blog, where oversharing can actually be a good thing! And when it comes to content, a blog is one of the most cost-effective and authentic ways to engage with them at scale. Preferred content topics. Topic.
  • OPENTOPIC  |  FRIDAY, JUNE 17, 2016
    [Content, Relevance] Pre-Jam Masterclass SEO – Content Jam 2016
    After attending this session, you’ll know how to: Pick Your Battles: Find the phrases that you can win for Indicate Relevance: Use keywords in ways that. Opentopic blog >> contentjam.com From researching keywords to ranking high, this is a complete course on search engine optimization. Marketing ROI Cmo marketing roi
  • WRITING ON THE WEB  |  FRIDAY, JUNE 17, 2016
    [Content, Relevance] Better Business Blogs: Correct Those Broken Links
    We won’t call it “SEO”, but rather a component of content marketing that business owners can get a handle on, without too many technical details. There are many broken link tools available online, some free, some through paid SEO tools. Are you keeping your business blog fresh? If Ah, yes, nirvana. Link rot.
  • PUREB2B  |  TUESDAY, JUNE 14, 2016
    [Content, Relevance] How to Master Local Lead Generation
    You need to continuously find ways to make your business relevant to your local community. Maximize Your Local SEO. You can, then, optimize its content to target your local audience specifically. Make Your Content Relevant to Your Community. Good SEO means more target traffic. Localized SEO.
  • HINGE MARKETING  |  TUESDAY, JUNE 14, 2016
    [Content, Relevance] 13 Key Website Design and Development Areas to Bring in Business
    Content. lack of commitment to developing content can really hurt a professional services firm. That is because 23.5% of buyers rule out a firm because of poor quality content. Many firms struggle to keep their web content up to date. But letting your content go stale can do a lot of harm. Imagery. Specialization.
  • CONTENTLY  |  MONDAY, JUNE 13, 2016
    [Content, Relevance] Sponsored Comments: Can Genius Build the Next Big Ad Platform?
    Rap Genius—now known as Genius—was one of the hottest new tech companies at the time, with big funding, pop culture relevance, and co-founders eager to get headlines, good or bad. Near the end of 2013, Google penalized the company for some shady SEO practices. Content is being treated as a one-sided exchange instead of a conversation.
  • HALEY MARKETING  |  SATURDAY, JUNE 11, 2016
    [Content, Relevance] Busy Schedule? We Can Help.
    Consider these tips to help you make social media an important part of your schedule without investing your entire day into creating interesting content to share. Repurpose content. In fact, you would be missing out on valuable opportunities if you craft awesome content for your blog and then only share it once on social media.
  • HINGE MARKETING  |  THURSDAY, JUNE 9, 2016
    [Content, Relevance] 5 Techniques with the Greatest Return on Marketing Investment
    The level of effort required for guest blogging is similar to writing for your firm’s blog, but yields greater benefits and can be easily incorporated into your overall content marketing strategy. Here at Hinge, we’ve studied over 11,000 professional services firms and their clients. The Return on Marketing Investment Calculation.
  • HINGE MARKETING  |  WEDNESDAY, JUNE 8, 2016
    [Content, Relevance] 10 Metrics Every Marketing Team Should Track
    The metrics you select should be relevant to both the marketing team and your firm’s leadership. Knowing the specifics for each type of web traffic can allow you and your marketing team to make adjustments to your SEO strategy or your social media channel strategy near real time. But thought leadership is only one side of the equation.
  • PUREB2B  |  SUNDAY, JUNE 5, 2016
    [Content, Relevance] 8 Lead Generation Ideas for Startups
    Make use of content offers that require contact details for users to access them. Promote your startup business and gain more authority by responding to queries via Q&A sites like Quora and relevant forums. Create relevant and interactive content. Include images and videos to complement your content.
  • PUREB2B  |  SUNDAY, JUNE 5, 2016
    [Content, Relevance] 8 Lead Generation Ideas for Startups
    Make use of content offers that require contact details for users to access them. Promote your startup business and gain more authority by responding to queries via Q&A sites like Quora and relevant forums. Create relevant and interactive content. Include images and videos to complement your content.
  • HUBSPOT  |  THURSDAY, JUNE 2, 2016
    [Content, Relevance] Beyond.COM,ORG &.NET: A Beginner's Guide to Brand Top-Level Domains
    In terms of SEO, "early use cases indicate no negative search impact, and even potential benefits," according to Neustar. New TLD holders should (as now) focus on building highly relevant content on their.brand and.generic to earn search visibility," they went on to explain. Example: www.hubspot.com. What's a Brand TLD? Why Now?
  • ACT-ON  |  WEDNESDAY, JUNE 1, 2016
    [Content, Relevance] Smart Agency Tips: How to Design Better Websites for Your Clients
    Anish vonAhlefeld of Intuitive Digital says she audits the current site’s content and pages, and reviews the analytics to get a better grasp on what is working and what is not. Often, clients will contribute to the project by providing photos, videos, and written content. It’s not mobile-friendly or SEO-friendly. What about SEO?
  • SCRIBBLELIVE  |  TUESDAY, MAY 31, 2016
    [Content, Relevance] The Do’s and Don’ts of Content Syndication
    Content syndication isn’t just for the local newspapers – it’s now an important piece in the content marketing framework. Last year 77% of B2C (and 76% of B2B companies) said they plan to step up their content production in 2016. Original, curated, and syndicated content can (and should) play on the same team.
  • PUREB2B  |  SUNDAY, MAY 29, 2016
    [Content, Relevance] 20 Handy B2B Lead Generation Resources
    They also have this really neat infographic about the role of content in B2B lead generation, as well as a SlideShare presentation on why businesses should outsource their lead generation initiatives. If your company is planning to leverage content marketing to generate leads, Hubspot is the perfect “hub” for it. But never fear!
  • PUREB2B  |  SUNDAY, MAY 29, 2016
    [Content, Relevance] 20 Handy B2B Lead Generation Resources
    They also have this really neat infographic about the role of content in B2B lead generation, as well as a SlideShare presentation on why businesses should outsource their lead generation initiatives. If your company is planning to leverage content marketing to generate leads, Hubspot is the perfect “hub” for it. But never fear!
  • CONTENT STANDARD  |  SATURDAY, MAY 28, 2016
    [Content, Relevance] How Will Machine Learning Change the State of Digital Marketing?
    Just as SEO, programmatic buying, and other new technologies have revolutionized certain aspects of the marketing industry, ML figures to change the whole process, from how we handle simple marketing tasks to how we approach the larger task of telling brand stories. appeared first on The Content Standard by Skyword.
  • KAPOST  |  THURSDAY, MAY 26, 2016
    [Content, Relevance] Microsites and SEO: Why B2B Link Building Matters
    So, naturally, we were thrilled when GetApp ranked Kapost #8 on their quarterly ranking report, Top 25 Content Marketing Solutions. The report researches and ranks the top 25 content marketing-focused, cloud-based apps. Benefit 3: Exposure to new and relevant audiences.  The Blogger’s Simple SEO Checklist.
  • HINGE MARKETING  |  WEDNESDAY, MAY 25, 2016
    [Content, Relevance] Is Your Referral Program Getting You the Leads You Need?
    Strategic content —To be known for something, you need to write about it. Find the overlap and focus your efforts here—the problems where your specialized expertise is most relevant. Make it clear how your content is relevant to their challenges and invite them to engage through comments or social media. Your network.
  • HUBSPOT  |  WEDNESDAY, MAY 25, 2016
    [Content, Relevance] A Simple Guide to Mastering the Basics of Effective Social Media Advertising
    If your goal is to drive traffic and leads, top of the funnel content such as blog posts, free tools, or meatier content gated behind a lead generation form should be used. Instagram is a visually driven platform, so make sure your ads look authentic and fit in with the user-generated content that exists in your audience's feed.
  • HINGE MARKETING  |  MONDAY, MAY 23, 2016
    [Content, Relevance] 10 Online Lead Generation Techniques for Professional Services
    Search Engine Optimization (SEO) gives you the tools to match qualified clients with your online content. Another proven way to get on your prospects’ radar is to buy your way onto search engine results pages for relevant key words. Without a blog, your SEO efforts will be handicapped. You benefit in two ways.
  • CONTENT STANDARD  |  SUNDAY, MAY 22, 2016
    [Content, Relevance] Pressure
    In “Pressure,” a new story from the Content Standard, we investigate the mounting pressure marketers are under to change how they connect with audiences. The Fall of Television, Display Advertising, and Content. More than that, banner ads have perverted the content itself.”. The Rise and Fall of Content.
  • KAPOST  |  FRIDAY, MAY 20, 2016
    [Content, Relevance] How to Beat 27 Million Competitors at the Content Game
    As LinkedIn’s Senior Content Marketing Manager Jason Miller  said , “Content marketing is no longer a numbers game. It’s a game of relevance.”. Content marketing is tough, and even the best practitioners struggle to reach their audiences. Track marketing revenue by content piece. Conduct a content gap analysis.
  • CLOUD POTENTIAL  |  THURSDAY, MAY 19, 2016
    [Content, Relevance] What managers need to know about managing SEO
    Answering these questions – and then adjusting your content to meet these needs – is where increased revenue comes from. If you can’t be relevant to them, you won’t be found, and they won’t buy from you. What does their content look like? The battle for revenue online centers largely on search. Focus. Balance.
  • SNAPAPP  |  THURSDAY, MAY 19, 2016
    [Content, Relevance] 3 Reasons Why No One Is Sharing Your Content
    60% of B2B marketers say producing engaging content is their biggest challenge for 2016. As such, understanding engagement metrics and determining what kind of content resonates with your audience is more important than ever. Social shares impact SEO. But why aren’t people sharing your content on social? Content loading
  • ACT-ON  |  THURSDAY, MAY 19, 2016
    [Content, Relevance] Blog ROI: 4 Tactics to Capture Greater Results
    In fact, 81 percent are participating in this well-proven marketing activity, according to the Content Marketing Institute. Achieving maximum blog ROI starts with engaging content. Instead, the company needed to create content that would inform, engage and bring value to its target audience. In fact, some are really struggling.
  • SCRIBBLELIVE  |  WEDNESDAY, MAY 18, 2016
    [Content, Relevance] How Engaging Content Helps You Improve Your Search Rankings
    If Google is the gold standard in search engines, then how do you make sure your content appears on the first page of results? The answer is engaging content. First, the search engine takes an inventory of all the content it can find on the internet. How Google Indexes Content. How Google Ranks Content.
  • PUREB2B  |  WEDNESDAY, MAY 18, 2016
    [Content, Relevance] B2B Business Blogging Tips: How to Generate More Leads and Sales Opportunities
    In the age of content marketing, blogging has fast become one of the most effective ways to market your brand. The content that you publish on your site can bring in new visitors (and potential customers) as they search for information relevant to the products and services that your company has to offer. Business Blogging Tips.
  • PUREB2B  |  WEDNESDAY, MAY 18, 2016
    [Content, Relevance] B2B Business Blogging Tips: How to Generate More Leads and Sales Opportunities
    In the age of content marketing, blogging has fast become one of the most effective ways to market your brand. The content that you publish on your site can bring in new visitors (and potential customers) as they search for information relevant to the products and services that your company has to offer. Business Blogging Tips.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MAY 17, 2016
    [Content, Relevance] 5 Key Steps to Consider When Guest Blogging
    With these two factors carrying so much weight in today’s world of SEO, our content marketing team has been working closely with many of our clients to develop in-depth guest blogging strategies. Simply enter a site’s URL to view the most popular content (from a social-sharing perspective). Identify the Right Content Style.
  • HINGE MARKETING  |  FRIDAY, MAY 13, 2016
    [Content, Relevance] Top B2B Website Metrics to Monitor Using Google Analytics
    In most cases, someone that is spending more than two minutes on your site is engaged and has found something relevant to what they were searching. Be sure you have rich, informative content. Be sure to optimize your website pages with keywords that are relevant to the content. Why is this metric important? Don’t panic.
  • B2B MARKETING INSIDER  |  THURSDAY, MAY 12, 2016
    [Content, Relevance] How Does AMP Fit Into Your SEO Strategy?
    Google’s latest carrot to webmasters isn’t an algorithm update; it’s a small step aimed at bringing the mobile web on par with native apps and keeping Google relevant in the increasingly mobile-centric world we’re living in. So what is it and what does it mean for SEO? The post How Does AMP Fit Into Your SEO Strategy?
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