Vidyard

DECEMBER 17, 2019

Those videos are more than just search engine window dressing. Plus, Google’s research found that the most popular queries on YouTube are “how-to” searches—meaning users want to find video answers to their queries. Contents 1. Businesses usually create video tutorials that are relevant to their industry or product category.

Video Marketing 65

Video Marketing Screencast Work Management Tips 65

Vidyard

NOVEMBER 15, 2017

At the heart of all this innovation is one core idea: to help businesses deliver more personalized and relevant digital experiences that create higher engagement, more sales opportunities, and increased customer satisfaction–and to do it at massive scale with hyper-efficiency. Video must evolve to keep up with the machines.

Marketing AI 106

Marketing AI Video Marketing Marketing Management Paid Search Agency 106

Vidyard

APRIL 26, 2022

Unfortunately for creators and marketers, generating views is more challenging than ever due to the ever-increasing competition— around 30,000 hours of content are uploaded on YouTube every hour. Knowing how content is consumed can help you understand how to create better content. Contents 1. Company Onboarding Videos 1.2

Youtube 65

Youtube Top of Funnel Lead Scoring Lead Ranking 65

Vidyard

MARCH 20, 2018

Creating this brand requires that you: Become an information concierge Curate interesting content and resources to attract your buyers Socially surround your buyers and their sphere of influence Basically, you’ve got to leverage your social capital to build identity and relationships–and video can help.

Outreach 65

Outreach Forrester Social Networks Curation 65

Vidyard

SEPTEMBER 26, 2013

While reading the “rules of the road” I couldn’t help but think that the rules for creating a successful TV show can serve as a great guide for producing content marketing in general. Bill Nye actively planned for catchy content, and thanks to his rules, so can you. You should also set an ideal content scenario.

Top of Funnel 51

Top of Funnel Peer-to-peer Content Marketing Planning 51

Vidyard

APRIL 3, 2019

If people will discover it by searching YouTube, use the banner image to explain what your channel is about. If existing customers will find it by searching, “How to do X” in Google, let it be known what your channel is for. What content should you post to your YouTube channel?

Youtube 65

Youtube Advertising Channels Brand Identity Branding 65

Vidyard

AUGUST 12, 2019

You guessed it: 62% of consumers search for online reviews before making a purchase and 90% of consumers trust brand recommendations from friends. Search the hashtag #oneforone on Instagram to see what TOMS customers have to say about it. From Instagram Stories to podcasts, their content offers value to their audience.

Word of Mouth 109

Word of Mouth Trigger Marketing Peer-to-peer Amazon 109

Vidyard

NOVEMBER 21, 2018

Video is one of the fastest-growing types of marketing content and with good reason; 52% of marketing professionals worldwide name it as the medium with the best return on investment (ROI). For many marketers, buyer personas are the key to making better video content, but what are they? How can you do this? Timing is important.

Buyer Personas 129

Buyer Personas Video Marketing Budget Programs Startups 129

Vidyard

APRIL 15, 2016

The best content in your marketing toolkit. If you want to grab that thought leadership interview from last year’s conference, and you search the speaker’s name, will it be there? Here are some tips on how to keep your video content as beautifully organized and easily referenced as a small-town library. Culture Content.

Top of Funnel 50

Top of Funnel Organization Video Marketing Marketing Management 50

Vidyard

MAY 5, 2017

Video is going to be the game-changing tactic you use to capture the attention of your target audience, become more visible in search, and convert prospects throughout the funnel. A solid plan can be the difference between knowing your content is delivering ROI, versus throwing metaphorical spaghetti at the wall and seeing what sticks.

Planning 160

Planning Video Marketing Marketing Strategy Marketing & Strategy 160

Vidyard

AUGUST 11, 2014

One of Google’s objectives is to program its search engine to understand user queries in a way that is similar to human understanding. That is, if you type in a particular search term, it will yield results as close to possible to what you were looking for by trying to think like a person. That is something a human would do.

Video Marketing 50

Video Marketing SEO Lead Scoring Lead Ranking 50

Vidyard

NOVEMBER 19, 2020

Contents 1. Explain the business briefly: People care, but less than you think—stick to the mission and what’s most relevant to them, and avoid reciting company history unless it’s relevant. Knowing that your company was founded in 1942 isn’t relevant. If your team isn’t on this trend, don’t worry. But do catch up!

Acquisitions 137

Acquisitions Video Marketing Work Management Click Rate 137

Vidyard

AUGUST 12, 2019

You guessed it: 62% of consumers search for online reviews before making a purchase and 90% of consumers trust brand recommendations from friends. Search the hashtag #oneforone on Instagram to see what TOMS customers have to say about it. From Instagram Stories to podcasts, their content offers value to their audience.

Word of Mouth 65

Word of Mouth Trigger Marketing Peer-to-peer Amazon 65

Vidyard

MARCH 15, 2021

Contents 1. In the shot with the whiteboard, there was a space to personalize the company name and change the three key takeaway bullets to make them relevant to that company. Compared to campaigns featuring generic thumbnails and unpersonalized content, our personalized video campaigns have produced excellent results.

Video Marketing 123

Video Marketing Personalization Marketing Automation Services Top of Funnel 123

Vidyard

NOVEMBER 21, 2016

If a video platform is one of your internal communications tools, you can easily embed your video content on your Intranet, or even in your email (by including a clickable video thumbnail that opens up on a branded ‘sharing page’). Edit your content easily, without the mess of tearing down and resharing.

Video Marketing 50

Video Marketing Tools Best Practices Youtube 50

Vidyard

NOVEMBER 21, 2016

If a video platform is one of your internal communications tools, you can easily embed your video content on your Intranet, or even in your email (by including a clickable video thumbnail that opens up on a branded ‘sharing page’). Edit your content easily, without the mess of tearing down and resharing.

Video Marketing 50

Video Marketing Tools Best Practices Youtube 50

Vidyard

MAY 12, 2015

Nashville, TN – Sirius Decisions Summit – May 12, 2015 – Vidyard , a global leader in video marketing and video analytics solutions, and SnapApp , the leading platform for creating interactive content experiences, today announced a new partnership to combine the power of video with interactive content. It’s the perfect combination.”

Interactive Marketing 65

Interactive Marketing Advertising Agencies Video Marketing B2B Marketing 65

Vidyard

OCTOBER 27, 2015

Topics range from optimizing content for search and mobile to writing for marketers. Living and breathing in the video content world, I opted for a session on developing a content strategy to grow your audience. Content Rules! In this workshop we learned about how building great content starts with building trust.

Paid Search Agency 50

Paid Search Agency Storytelling Marketing Proposals Digital Marketing Funnels 50

Vidyard

JANUARY 17, 2013

There is no way around it, YouTube is a power house in online video and search. Successful viewings often display ads or related content, sucking your audience away from your site. The video below is a 2 chapter player – both pieces of content are being streamed directly from YouTube in HD. Don’t believe us?

Youtube 51

Youtube Tagging Demographics Display 51

Vidyard

JANUARY 11, 2016

Creating the Ideal Content Journey. As marketers, we create valuable and engaging content to generate more leads, increase conversions, and build relationships. We’re always looking to create content that appeals to our best-fit accounts. It tells us who downloaded what when, and how much of our content they’re looking at.

Video Marketing 50

Video Marketing Product Lead Scoring Lead Ranking 50

Vidyard

MARCH 5, 2014

Get Your Video The Attention It Deserves Once you have optimized your content with an engaging splash screen, an email gate (where appropriate for late funnel content), and a compelling call to action, it’s time to make sure everyone sees your masterpiece.

Distribution 58

Distribution Video Marketing Youtube Multi-Channel 58

Vidyard

MARCH 23, 2015

Videos can make traditional interview testimonials actually enjoyable (and since customer testimonials are one of the most effective content types for converting prospects and generating sales leads, they really should be in video format rather than in downloadable…I mean unreadable…oops, I mean deletable…text format).

Video Marketing 65

Video Marketing Tips Case Study Case Studies 65

Vidyard

JANUARY 25, 2018

What goes into making great video content? How can they make their video content more scalable, reusable, and personalized? The Vidyard content team reserves the right to edit and adapt your blog content as we see fit, and update it in the future for accuracy and comprehensiveness. What does video production look like?

Guidelines 65

Guidelines Paid Search Agency Custom Publishing Budget Programs 65

Vidyard

FEBRUARY 12, 2015

That lesson comes in especially handy for marketers, who must share their content if they want to get likes and views and leads. Someone who clicks away is not interested in your content, but someone who watches at least 30 seconds could be a real lead. YouTube uses Google AdWords to help you promote your content.

Paid Content 51

Paid Content Promotion Video Marketing Adwords 51

Vidyard

APRIL 18, 2016

It’s a completely different way to sell, but also a different way of producing content. The approach to qualifying leads is different with ABM, it’s now about looking at companies as a whole: what they are searching for, who they’re hiring, or what kind of positions they’re opening. Video is extremely relevant for this.

Top of Funnel 50

Top of Funnel Account Based Marketing Allocation ABM 50

Vidyard

MAY 27, 2015

The content journey: “If a canoe is traveling down a river at 5 miles an hour and the front wheels fall off, how many flapjacks does it take to cover a dog house?” You more than likely created them to move viewers along a content journey and through the sales funnel. Organize the mess into a content journey using playlists.

Work Management 50

Work Management Video Marketing Webinar Metrics Top of Funnel 50

Vidyard

MAY 12, 2015

Nashville, TN – Sirius Decisions Summit – May 12, 2015 – Vidyard , a global leader in video marketing and video analytics solutions, and SnapApp , the leading platform for creating interactive content experiences, today announced a new partnership to combine the power of video with interactive content.

Interactive Marketing 50

Interactive Marketing Advertising Agencies Video Marketing B2B Marketing 50

Vidyard

FEBRUARY 16, 2016

The new partnership will see the leading video marketing platform and one of Canada’s fastest growing digital agencies help businesses quickly deploy video marketing programs while ensuring they can track individual viewer engagement and the ROI of their video content.

Creativity 50

Creativity Analytics Video Marketing Personalization 50

Vidyard

FEBRUARY 16, 2016

The new partnership will see the leading video marketing platform and one of Canada’s fastest growing digital agencies help businesses quickly deploy video marketing programs while ensuring they can track individual viewer engagement and the ROI of their video content.

Creativity 50

Creativity Analytics Video Marketing Personalization 50

Vidyard

FEBRUARY 16, 2016

New partnership delivers end-to-end video marketing solutions spanning content production, personalization, distribution, and analytics. Video is proven to be the most effective content type for engaging audiences and converting prospects into customers.

Creativity 50

Creativity Analytics Video Marketing Personalization 50

Vidyard

JULY 17, 2015

Analytics can give you insights on your prospects, help you figure out how to optimize your content to increase engagement and conversion, and find out which aspects of your campaigns are working the best. Getting information on how long a viewer watches your video can give you insights on whether the viewer is interested in the content.

Video Marketing 57

Video Marketing Analytics Top of Funnel Allocation 57

Vidyard

NOVEMBER 19, 2020

Contents 1. Explain the business briefly: People care, but less than you think—stick to the mission and what’s most relevant to them, and avoid reciting company history unless it’s relevant. Knowing that your company was founded in 1942 isn’t relevant. If your team isn’t on this trend, don’t worry. But do catch up!

Acquisitions 65

Acquisitions Video Marketing Work Management Click Rate 65

Vidyard

MARCH 23, 2015

Videos can make traditional interview testimonials actually enjoyable (and since customer testimonials are one of the most effective content types for converting prospects and generating sales leads, they really should be in video format rather than in downloadable…I mean unreadable…oops, I mean deletable…text format).

Video Marketing 52

Video Marketing Tips Case Study Case Studies 52

Vidyard

OCTOBER 18, 2016

The thing is, businesses all over the world believe in the power of video, but don’t quite understand how to translate video content into tangible results their executives will appreciate. Map video content to your buyer journey and buyer personas. Optimize your video content and social channels. Don’t forget about SEO either!

Top of Funnel 50

Top of Funnel Video Marketing Marketing & Strategy Marketing Strategy 50

Vidyard

JUNE 12, 2014

As the channels available for content marketing continue to expand, planning a new brand video can feel overwhelming if you don’t start with a clear vision in mind. One of the most important considerations when planning new video content is what style of video you choose to produce.

Video Marketing 59

Video Marketing Brand Identity Branding Budget Programs 59

Vidyard

JANUARY 17, 2017

Easy, instant data where it’s most relevant. Their free plan allows you to manage up to 3 social profiles, schedule messages, and set up as many social searches as you want. GoVideo is a free video and screen recorder for Chrome that lets you quickly create personalized content to send to prospects.

Marketing Automation Services 71

Marketing Automation Services Budget Programs Tools Ideal Customer Profiles 71

Vidyard

MARCH 22, 2016

The most common types of video ads are previews before another piece of video content, ads in search engines, or paid media on social. A staggering amount of the population uses Google for search, and showing up against strategic keywords can be an extremely efficient strategy for acquiring new customers. Source: google.com.

Paid Content 50

Paid Content Youtube Paid Search Agency Facebook 50